KR102224782B1 - System for providing local contents management service - Google Patents

Abstract

Provided is a local content management service providing system, which comprises: at least one providing terminal which selects any one of at least one category stored in the local content site, creates and registers local content, and receives a statistical report on the result of consuming the local content; a user terminal for selecting and outputting the local content in the local content site; and a management service providing server including a category management unit for inputting and storing at least one category, an upload unit for uploading local content to the local content site, when the local content is registered in a category selected by the at least one providing terminal, a transmission unit for transmitting to output the local content in the user terminal, when the local content is selected in the user terminal, and a statistics unit which collects logs of user terminals which have output local content, generates a statistical report, and transmits the report to at least one providing terminal.

Description

Local content management service provision system {SYSTEM FOR PROVIDING LOCAL CONTENTS MANAGEMENT SERVICE}

The present invention relates to a system for providing a local content management service, and provides a platform for creating, registering, and managing local content such as living information.

CMS (Contents Management System) is a system that manages contents, and can appear in various forms depending on the type of contents. In the dictionary meaning of contents, it is expressed as various information or contents provided through the Internet or computer communication, but from the perspective of ICT, contents are said to mean files such as texts, documents, images, images, and sounds that contain information. I can. CMS is a system that organizes such contents and allows authoring and processing by combining elements, and supports a series of processes including distribution functions so that the final work can be serviced through the web or various devices. Until now, CMS has grown based on WCMS (Web Content Management System) or EDMS (Electronic Document Management System) in Korea, so CMS is often recognized as WCMS. Currently, CMS goes beyond the content management level and manages various data such as customer experience analysis and user experience management through linkage with applications, and provides customized services to customers, contributing to customer acquisition and profit creation.

At this time, a platform for creating, registering and managing contents through CMS was researched and developed. In this regard, Korean Patent Publication No. 2018-0011937 (published on February 5, 2018), a prior art, includes an integrated editing web page, Search Top Exposure Editing Create Web Pages and Sites Connect to the CMS server and CMS server that provides one or more web pages to each member's terminal, and perform PC-mobile integrated editing through the PC-mobile integrated editing web page, and searched top exposure editing web The configuration of the wired/wireless communication network that performs wired or wireless communication between the member company terminal and the CMS server and the member company terminal, which performs search engine editing work for search engine optimization through the page, and site creation through the site creation web page. It is disclosed, and in Korean Patent Application Publication No. 2015-0082139 (published on July 15, 2015), a phone number, search word, metadata, and content for marketing are categorized and stored by an individual who intends to do marketing by providing life information. , A content management server that provides stored content to a user terminal and a user terminal configured to easily and conveniently output information or metadata provided by the content management server by selecting a classified category or item are disclosed.

However, the above-described configuration only creates and publishes content, and there is no configuration for management of the distributed content. CMS publishes user-generated content and can immediately send and receive feedback on it, and can group all these processes into the subject of management. The above-described configuration is about who the content was consumed by and how it was consumed. You can't manage the results. Accordingly, research and development of a platform capable of integrating content creation, registration, and management are required.

According to an embodiment of the present invention, after receiving an application for integrated membership from a service provider and registering, regional content for a service provided by the service provider is displayed by receiving a category selection, but the service provider places text, photos, images, and videos. Provides a template that can be used, publishes it after receiving payment according to the location and period of the site where local content will be placed, and provides consumption efficiency or statistics in the form of a report when a user consumes local content, and CMS registers WCMS can provide a method of providing a local content management service to manage the profits of the site in administrator mode by interlocking with management. However, the technical problem to be achieved by the present embodiment is not limited to the technical problem as described above, and other technical problems may exist.

As a technical means for achieving the above-described technical problem, an embodiment of the present invention selects any one of at least one category pre-stored in a local content site to create and register local content, and consume local content. At least one providing terminal that receives a statistical report for one result, a user terminal that selects and outputs regional content within a regional content site, a category management unit that inputs and stores at least one category, and a category selected from at least one providing terminal An upload unit that uploads local content to the local content site when local content is registered within the site, a transmission unit that transmits the local content to the user terminal to output local content when the user terminal selects local content, and a log of the user terminal that outputs local content And a management service providing server including a statistics unit that collects and generates a statistical report and transmits it to at least one providing terminal.

According to any one of the above-described problem solving means of the present invention, after receiving and registering an integrated membership application from a service provider, the local content for the service provided by the service provider is displayed by receiving a category selection, and the service provider , Provides templates to place images and videos, publishes after receiving payment according to the location and period of the site where local content will be placed, and when users consume local content, consumption efficiency or statistics are reported in the form of a report. CMS is registered and WCMS is linked to management so that you can manage the profits of the site in administrator mode.

1 is a diagram illustrating a system for providing a local content management service according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating a management service providing server included in the system of FIG. 1.
3 and 4 are diagrams for explaining an embodiment in which a local content management service according to an embodiment of the present invention is implemented.
5 is a flowchart illustrating a method of providing a local content management service according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art can easily implement the present invention. However, the present invention may be implemented in various different forms and is not limited to the embodiments described herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and similar reference numerals are attached to similar parts throughout the specification.

Throughout the specification, when a part is said to be "connected" with another part, this includes not only "directly connected" but also "electrically connected" with another element interposed therebetween. . In addition, when a part "includes" a certain component, it means that other components may be further included, and one or more other features, not excluding other components, unless specifically stated to the contrary. It is to be understood that it does not preclude the presence or addition of any number, step, action, component, part, or combination thereof.

The terms "about", "substantially", and the like, as used throughout the specification, are used in or close to the numerical value when manufacturing and material tolerances specific to the stated meaning are presented, and are used to provide an understanding of the present invention. To assist, accurate or absolute numerical values are used to prevent unreasonable use of the stated disclosure by unscrupulous infringers. As used throughout the specification of the present invention, the term "step (to)" or "step of" does not mean "step for".

In the present specification, the term "unit" includes a unit realized by hardware, a unit realized by software, and a unit realized using both. Further, one unit may be realized by using two or more hardware, or two or more units may be realized by one piece of hardware. Meanwhile,'~ unit' is not meant to be limited to software or hardware, and'~ unit' may be configured to be in an addressable storage medium or configured to reproduce one or more processors. Thus, as an example,'~ unit' refers to components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, and procedures. , Subroutines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays and variables. Components and functions provided in the'~ units' may be combined into a smaller number of elements and'~ units', or may be further separated into additional elements and'~ units'. In addition, components and'~ units' may be implemented to play one or more CPUs in a device or a security multimedia card.

In the present specification, some of the operations or functions described as being performed by a terminal, device, or device may be performed instead in a server connected to the terminal, device, or device. Likewise, some of the operations or functions described as being performed by the server may also be performed by a terminal, device, or device connected to the server.

In this specification, some of the operations or functions described as mapping or matching with the terminal means mapping or matching the unique number of the terminal or the identification information of the individual, which is the identification information of the terminal. Can be interpreted as.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating a system for providing a local content management service according to an embodiment of the present invention. Referring to FIG. 1, the local content management service providing system 1 includes at least one user terminal 100, a management service providing server 300, at least one providing terminal 400, and a manager terminal 500. can do. However, since the regional content management service providing system 1 of FIG. 1 is only an embodiment of the present invention, the present invention is not limitedly interpreted through FIG. 1.

In this case, each component of FIG. 1 is generally connected through a network 200. For example, as shown in FIG. 1, at least one user terminal 100 may be connected to the management service providing server 300 through the network 200. In addition, the management service providing server 300 may be connected to at least one user terminal 100, at least one providing terminal 400, and an administrator terminal 500 through the network 200. In addition, at least one providing terminal 400 may be connected to the management service providing server 300 through the network 200. Finally, the manager terminal 500 may be connected to the user terminal 100, the providing terminal 400, and the management service providing server 300 through the network 200.

Here, the network refers to a connection structure in which information exchange is possible between each node such as a plurality of terminals and servers, and examples of such networks include a local area network (LAN) and a wide area communication network (WAN: Wide Area Network), Internet (WWW: World Wide Web), wired/wireless data communication network, telephone network, wired/wireless television communication network, etc. Examples of wireless data networks include 3G, 4G, 5G, 3rd Generation Partnership Project (3GPP), 5th Generation Partnership Project (5GPP), Long Term Evolution (LTE), World Interoperability for Microwave Access (WIMAX), and Wi-Fi. , Internet, LAN(Local Area Network), Wireless LAN(Wireless Local Area Network), WAN(Wide Area Network), PAN(Personal Area Network), RF(Radio Frequency), Bluetooth(Bluetooth) network, NFC( Near-Field Communication) network, satellite broadcasting network, analog broadcasting network, Digital Multimedia Broadcasting (DMB) network, and the like are included, but are not limited thereto.

In the following, the term'at least one' is defined as a term including the singular number and the plural number, and even if the term'at least one' does not exist, each component may exist in the singular or plural, and may mean the singular or plural. It will be self-evident. In addition, it will be possible to change according to the embodiment that each component is provided in the singular or plural.

The at least one user terminal 100 may be a terminal of a user who accesses a local content site using a web page, app page, program, or application related to a local content management service to search for and inquire local content. At this time, the result of inquiry, click, etc. in the user terminal 100 may be pre-processed and processed to be used when generating consumption efficiency or statistics later as raw data.

Here, the at least one user terminal 100 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a navigation system, a notebook equipped with a web browser, a desktop, a laptop, and the like. In this case, the at least one user terminal 100 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one user terminal 100, for example, as a wireless communication device that is guaranteed portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) ) It may include all kinds of handheld-based wireless communication devices such as terminals, smart phones, smart pads, and tablet PCs.

The management service providing server 300 may be a server that provides a local content management service web page, an app page, a program, or an application. In addition, the management service providing server 300 may be a server that registers local content in the CMS and manages local content in the WCMS by interlocking with the CMS and WCMS. In addition, the management service providing server 300 may provide at least one template when applying for an integrated membership subscription from at least one providing terminal 400 and registering local content, and at least one category and its It may be a server that provides a sub-menu, a detailed category. And, the management service providing server 300, when payment by selecting a location and period of local content from the providing terminal 400, the local content of the providing terminal 400 is exposed to a certain level or user, and consumption is It may be a server that provides a statistical report on whether or not. In addition, the management service providing server 300 may be a server that calculates revenue on each regional content site and provides it in a report format. In addition, the management service providing server 300 can perform functions such as changing the layout of the website, setting, adding and editing categories, and calculating consumption efficiency by accessing the manager in the manager mode from the manager terminal 500. It may be a server that allows you to do so.

Here, the management service providing server 300 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a navigation system, a notebook equipped with a web browser, a desktop, a laptop, and the like.

The at least one providing terminal 400 may be a terminal of a region-based service provider who intends to generate, register, and publish regional content using a web page, an app page, a program, or an application related to a regional content management service. In this case, the providing terminal 400 may be a terminal capable of creating, registering, and posting content for a service provided by it by selecting any one of the preset categories and selecting any one of the pre-stored templates. . Here, the providing terminal 400 may be a terminal that sets a location, size, page, period, etc. where local content is to be posted and pays for it, and may be a terminal that receives a statistical report from the management service providing server 300. .

Here, the at least one providing terminal 400 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a navigation system, a notebook equipped with a web browser, a desktop, a laptop, and the like. In this case, the at least one providing terminal 400 may be implemented as a terminal capable of accessing a remote server or terminal through a network. The at least one providing terminal 400 is, for example, a wireless communication device with guaranteed portability and mobility, and includes navigation, Personal Communication System (PCS), Global System for Mobile communications (GSM), Personal Digital Cellular (PDC), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) ) It may include all kinds of handheld-based wireless communication devices such as terminals, smart phones, smart pads, and tablet PCs.

The manager terminal 500 enables local content management through WCMS when local content is registered in CMS using a web page, app page, program or application related to local content management service, and manages the revenue structure or statistics. It can be a terminal.

Here, the manager terminal 500 may be implemented as a computer that can access a remote server or terminal through a network. Here, the computer may include, for example, a navigation system, a notebook equipped with a web browser, a desktop, a laptop, and the like. In this case, the manager terminal 500 may be implemented as a terminal capable of accessing a remote server or terminal through a network. The manager terminal 500 is, for example, a wireless communication device that is guaranteed portability and mobility, and includes navigation, Personal Communication System (PCS), Global System for Mobile communications (GSM), Personal Digital Cellular (PDC), Personal Digital Cellular (PHS). Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) terminal, All types of handheld-based wireless communication devices such as a smartphone, a smart pad, and a tablet PC may be included.

FIG. 2 is a block diagram illustrating a management service providing server included in the system of FIG. 1, and FIGS. 3 and 4 are diagrams illustrating an embodiment in which a local content management service according to an embodiment of the present invention is implemented. It is a drawing for.

Referring to FIG. 2, the management service providing server 300 may include a management unit 310, an upload unit 320, a transmission unit 330, and a statistics unit 340.

The management service providing server 300 or another server (not shown) that operates in conjunction with the management service providing server 300 according to an embodiment of the present invention includes at least one user terminal 100, at least one providing terminal 400, and an administrator terminal 500 When transmitting a local content management service application, program, app page, web page, etc., at least one user terminal 100, at least one providing terminal 400, and a manager terminal 500 are local content management service applications. , Programs, app pages, web pages, etc. can be installed or opened. In addition, a service program may be driven in at least one user terminal 100, at least one providing terminal 400, and an administrator terminal 500 by using a script executed in a web browser. Here, the web browser is a program that enables you to use the Web (WWW: World Wide Web) service, which means a program that receives and displays hypertext described in HTML (Hyper Text Mark-up Language). For example, Netscape , Explorer, Chrome, etc. In addition, the application refers to an application program on the terminal, and includes, for example, an app executed on a mobile terminal (smart phone).

Referring to FIG. 2, the management unit 310 may input and store at least one category. At this time, at least one category is a category that can be serviced on a regional basis, including job search, alba, real estate, vocational academy, used car, market, moving, cleaning, interior, legal affairs, and restaurants, and sub-menus of at least one category. At least one subcategory may be included. If there is no category classification or the subcategory is difficult to include all local content, a method of creating a new category can be added by setting aside other categories and extracting words within this other category and using flexible tags. . In summary, it is a process of extracting words in other boxes in other categories, extracting tags, and creating new categories using tags.

In this case, the tag is not fixed, but may be a flexible classifier that may be newly created, changed, or deleted according to local content registered in other categories. Analysis of information resources is required for data purification and classification, but each service provider has different terms used in various types of occupational groups, and the human resources and material resources they have are different. When uploading your own local content, there are many cases where the preset category does not match your job group or the services you provide.

As new occupations emerge from day to day and new words or services appear, if the categories are fixed, all of these new occupations or new services cannot be embraced. If there is no category to which your service fits, you upload your service to the other category. At this time, create a guitar box and write information that can express the service you provide in the other box.

In order to tag the described data, in an embodiment of the present invention, words and sentences included in other boxes are expressed in a vector form, and then words and sentences in other boxes expressed in a vector form are clustered. At this time, clustering is a representative unsupervised learning method that is widely applied in research in the field of text mining and information retrieval, and according to the clustering method, hierarchical clustering, partitional clustering, and spectral structure clustering are used. Clustering).

The most commonly used clustering algorithms are the agglomerative hierarchical clustering algorithm and the K-means algorithm, and the K-means algorithm is evaluated as an efficient clustering algorithm although its performance is lower than that of bottom-up hierarchical clustering. Accordingly, in an embodiment of the present invention, the K-means algorithm may be applied as a clustering algorithm by focusing more on efficiency than on clustering performance. Of course, the bottom-up hierarchical clustering algorithm is not excluded. At this time, the K-means algorithm is performed under the premise that K center points in the vector space can be expressed as K clusters, and in general, clusters are formed by calculating the cosine similarity of each vector. The K-means algorithm can further use various extension algorithms such as bisecting, antipole, and multipole, depending on how the cluster is created.

The above-described process will be described in detail as follows.

First, it is possible to perform a process of morpheme analysis and stopword removal of words and sentences described in other boxes. In order to perform K-means with words and sentences written in other boxes, data written in other boxes must be converted into a form suitable for performing clustering. To this end, a numerical process is performed to convert words and sentences into vectors. Morphological analysis is performed on words and sentences for numerical work, and as a result, each morpheme forms the dimension of a vector. Depending on whether the corresponding morpheme is included, each vector element has a value of 1 or 0, and a morpheme analyzer can be used in this process.

The second is to create a tag pool. Distance measurements and comparable criteria between other boxes in which words and sentences are written are achieved through vector multiplication. To this end, it is necessary to define a standard vector that contains information on all morphemes, and a tag pool extracted from all other boxes can be used with this standard vector. The tag pool refers to a pool that contains all tags extracted from words and sentences included in all other boxes without redundancy.

The third is the process of creating a tag hierarchy, and the tag hierarchy is created based on the previously created tag pool. A vector for generating a tag hierarchy may be assigned a vector value according to how many times there are arbitrary tags included in the same tag pool while comparing elements of the tag pool with each other. For example, in words and sentences that A, B, C, and D that provide the same or similar service input into each other box, a vector value is assigned according to the degree to which two arbitrary tags are simultaneously input. Each of the tag vectors calculated according to this method is converted into a unit vector and then clustered through K-means, and vectors having high similarity are grouped together through cluster analysis, and thus can be classified into several tag groups. And again, it is possible to create a tag hierarchy for the entire tag set by repeatedly applying the above clustering operation to each group.

Finally, the tag vector needs to be calculated, and finally, through the process of creating the tag vector, all preparations for performing the clustering algorithm are completed. Through this process, a criterion for inferring how similar information each other box has to each other is established. In addition, in order to reflect the tag hierarchy in the tag vector, a value calculated based on the hierarchy structure can be used, and the vector value assigned at this time can use, for example, Leacock-Chodorow Measure, but is not limited thereto. . Since the Leacock-Chodorow Measure expresses the vocabulary similarity with a value from 0 to infinity, it can be applied to update the weight of the tag vector.

When all preparations for clustering are completed in this way, a new tag can be derived through the work of tying each other box, and a category can be created through the new tag. At this time, to determine the first clustering K value, when applying K-means clustering, the number of groups as a result of clustering (K) has an important influence on the clustering performance. In most cases, K is set as a static variable and the clustering result is derived according to the number, but it is very difficult to determine a constant K value considering the characteristics of having tags in different directions due to the direction and specificity of different service providers. It's work.

Accordingly, in the method according to an embodiment of the present invention, it is possible to set different K values according to different tags according to words and sentences included in other boxes. K-means regenerate clusters repeatedly until an optimal cluster is generated. That is, once a cluster is created by K-means, the center value is recalculated for all clustered groups, and vector multiplication is performed on K clusters in order for all tag pools. After that, the tag pool is again allocated to the group with the largest vector product as a result of the execution, and vector product and allocation process is performed until the last tag pool. Accordingly, when a new clustering result is calculated, the process of obtaining the center value is repeatedly performed to achieve an optimal clustering state. At this time, the end point is when no change occurs when the newly formed results are compared with the previous clustering results.

The upload unit 320 may upload the local content to the local content site when local content is registered in the category selected by the at least one providing terminal 400. At this time, the reason why the upload unit 320 exists separately is that local content is uploaded only when payment is completed in the providing terminal 400. If the service is provided for free, it is also possible to directly post it on the site (web page) corresponding to the category. The at least one providing terminal 400 may create and register local content by selecting one of at least one category previously stored in the local content site.

In addition, the upload unit 320 may provide at least one template to the providing terminal 400. At least one providing terminal 400 provides at least one pre-stored template when creating local content, and at least one template corresponds to any one or at least one combination of text, image, photo, and video This is a template into which data is input, and the type and quantity of the provided templates may be classified according to the form of membership registration of at least one providing terminal 400.

Here, the template is a concept for separating program logic and presentation logic in a web application. In the template method, the CGI program is in charge of the program logic and the template is in charge of the presentation logic. In the case of using a template, it is possible to increase the efficiency of development by separating the program logic and the presentation logic. That is, you can work by separating the program and design aspects, and XML/HTML without modifying the application source code. You can modify the code. In addition, localization is easier than modifying the program code, and it is suitable for creating web pages that operate on the web. In addition, there is a template source in each template folder, and you can add a function to which the template source is applied, or apply it at once when a page is modified.

In this case, the following four types of templates may be used. First, it is possible to implement a simple repeating shape of a standardized feature with a feature template. Second, it is a part template, and in the case of some items, a part of the overall shape is standardized and the rest of the shape is made of detailed design. Third, it is a module template, which corresponds to a sub-assembly unit model that considers the correlation between items. Fourth, as a layout template, it is possible to shorten the overall structure construction time by defining the location and structure of the main items in the structure design stage. Preferably, one embodiment of the present invention may be a layout template, but the concept of other templates is not excluded. Of course, in addition to the above-described templates, various types of templates may be used, and are not limited to those listed and are not excluded for reasons not listed.

When the user terminal 100 selects local content, the transmission unit 330 may transmit the local content so that the user terminal 100 outputs the local content. The user terminal 100 may select and output local content within the local content site. At this time, the number of times the user terminal 100 is accessed, the time spent on the page, the movement of the mouse or touch, the drag or scrolling speed, whether the URL is accessed by clicking the URL, etc. If the phone number is listed, whether the phone number was called or texted, whether a service or item was purchased or paid within the URL, whether a review or rating was left on the service provider who provided the page, etc. You can also collect all of them.

When determining the above-described mouse tracking or drag speed, where the screen is frozen, or where people frequently click, where on the website should advertise local content the most efficient, and at which content the speed or screen stopped? , When tracking and analyzing the direction and speed of mouse tracking and how the movement navigation works, data on the user experience (UX) on how to configure the web page itself is created, and the analysis of this helps to structure the website. Can give. Accordingly, in an embodiment of the present invention, not only the consumption efficiency and the web log described above, but also the usage pattern of the web site (web page) is extracted.

Click data or touch data of the user terminal 100 may be used as a web log. The event log file may include personal information (age category and gender), IP address, SessionID, visited page and visit time information, etc. of the customer who logged in to the website and used it. The extracted event log goes through a pre-processing process in order to have a form usable in the process mining technique. First, in order to analyze the customer composition statistics of all customers who use the website and usage patterns by customer group, it is classified using the personal information (age category, gender) of the event log data.

Next, a data input (import) process is required to perform process mining. In order to use data from a process point of view, the selection of each item can be very importantly applied according to the goal of process mining. Either you can focus on the analysis of the path of visits to customers who use the website, or you can focus on the activities within the website. In addition, since there are so many cases and events of data to be used for analysis, only the most frequent visited pages may be considered in order to increase the efficiency of the analysis model.

Analyzing how specific customers are using the systems and services provided by an organization is critical to providing personalized service to a diverse group of customers. Therefore, it is essential to analyze usage patterns and behavioral characteristics from classification using human information such as age or gender. The results of this analysis can help improve the system and improve overall customer service satisfaction. Process analysis can be divided into frequency analysis in the aspect of event log and analysis in the aspect of process flow.

First, through frequency analysis in terms of event log, characteristics of customer composition can be identified through demographic statistics of users, and characteristic usage patterns can be derived by analyzing customer groups to focus on in terms of process flow. Demographic analysis is possible with human information that can be found through event logs. In addition to classification by age, gender classification can also be considered. In terms of process flow, we are interested in the characteristic usage patterns through which customers use the service. First, it is necessary to define a usage pattern, which is defined as a collection of individual pages including the conversion of pages that customers visit to perform specific tasks. Therefore, analysis in terms of process flow can be performed to identify recognizable usage patterns by age.

Analysis in terms of process flow can be performed in two main ways. For example, an event log for each age group can be generated and analyzed, and a process map can be generated to analyze the flow. First, the movement between pages can be defined as a causal relationship, and the event log can be time-series. For example, when expressed as a matrix, a value of 1 in the matrix indicates that there is a causal relationship from row activity to column activity, a value of -1 indicates no causal relationship, and a value of 0 indicates unknown. And the result matrix can be sorted with an automatic adjustment function so that positive values can actually represent causal relationships. In addition, it is also possible to create a process map of a user group. For example, in their 50s, the ratio of searching and applying for job search results provided by the local content site of the present invention was high, but in their 20s and 40s, Assuming that the percentage of applicants who applied but did inquiries is low, there are few or no variety of job-seeking contents for those in their 20s and 40s. If the site operator of the present invention wants to target job seekers in their 20s to 40s as well, they need to update their content in the direction of diversifying job search content so that search results can be found even in their 20s to 40s. In this way, it is possible to grasp what kind of user has been introduced and what kind of content is needed, and then it can be used as useful data for setting the target of the site or controlling the amount or content of the content.

The statistics unit 340 may generate a statistical report by collecting logs of the user terminal 100 outputting local content, and transmit it to at least one providing terminal 400. At least one providing terminal 400 may receive a statistical report on a result of consuming local content. At this time, the management service providing server 300 can perform the registration of local content through a standalone method and a CMS (Contents Management Systems), and management of local content is a method of linking through a Web Contents Management Systems (WCMS). You can apply. At this time, the at least one providing terminal 400 may pay a cost according to a location and period in which the local content in the local content site will be exposed after completing registration of the local content. In addition, at least one providing terminal 400 may register frequently used menus as favorites, and may use a personalized service.

And, the regional content registered in at least one providing terminal 400 is transmitted to the WCMS for each category, the WCMS is restricted access to the user terminal 100 or at least one providing terminal 400, and the category manager or It may only be allowed by the operator.

The manager terminal 500 of the category manager checks the database of local content registered in the CMS and performs the website placement management of the registered local content, and the placement management can include automatic placement or manual placement in the latest order by detailed category. have.

In addition, the manager terminal 500 may manage the local content to be included in the main page and the detailed category in the local content site as a dataset. In addition, the manager terminal 500 manages the registered corporate and individual members, analyzes the membership level, payment details, and efficiency in the local content site, and the analyzed data is linked to at least one providing terminal 400 in connection with the CMS. ) Can be provided. In addition, the manager terminal 500 may manage the payment details paid by at least one providing terminal 400 to check the revenue structure of the local content site, and manage the revenue by managing pop-ups and banners.

Hereinafter, an operation process according to the configuration of the management service providing server of FIG. 2 will be described in detail with reference to FIGS. 3 and 4 as examples. However, it will be apparent that the embodiment is only any one of various embodiments of the present invention, and is not limited thereto.

Referring to FIG. 3, (a) the management service providing server 300 applies for an integrated membership subscription from at least one providing terminal 400, selects a category of services or products provided by the provider, and then selects a template. Or, when creating and registering local content directly, select a page in a local content site, how large a page is to be posted, and for what period, and when payment is made, register it with CMS and link it to be managed by WCMS. (b) At this time, when the user terminal 100 accesses a local content site to make an inquiry or consumes local content, such consumption statistics may be transmitted to the providing terminal 400 that provided the local content. For example, if the cost of posting is X, and the number of users who clicked on is Y, it would cost X/Y of advertising per person. Also, if the posting period was Z days and the number of clicks was W, the number of consumed (clicked) per day may be W/Z.

In addition, (c) the management service providing server 300 may provide at least one template so that even a general person who is not a design major can deliver the contents of the service provided by the user in a neat format. In this case, the rating of the template and the membership level may be adjusted or restricted so that the type or number of available templates may be limited according to the membership level. (d) The regional content created and registered in the providing terminal 400 is consumed (used) in the management service providing server 300, and the result of consumption in the user terminal 100 is statistically processed and transmitted to the providing terminal 400. Can be.

4A is a diagram for explaining the concept of a CMS, and the gist of CMS is to allow information generation, issuance, distribution (distribution), and management to proceed in one platform. As shown in FIG. 4B, anyone can create, edit, and distribute content, and it is possible to efficiently proceed in one space, and even if it is edited for online use as shown in FIG. 4C, it is configured to lead to a paper advertisement. In addition, as shown in FIG. 4D, the infrastructure base such as SaaS, IaaS, and PaaS is reduced based on the cloud server, and anyone can use the platform without installing computing resources or programs based on the web. As shown in FIG. 4E, it is possible to reuse and process content produced through archiving, and as shown in FIG. 4F, interoperability with various external systems, for example, WCMS, may be provided.

4G shows a CMS structure for producing, registering, and distributing articles, which can be used for registration of local content for registering living information as it is. However, there is only a process of modifying and checking at the news desk, and this can be applied in common since the process of modifying and checking at the manager terminal 500 may be further processed when requested by the providing terminal 400. Through WCMS, it can be transformed into a hybrid type on various platforms such as web sites, mobile sites, and applications, which can be distributed to portal sites, SNS, etc. again.

Referring to FIGS. 4H and 4I, each tag, menu, and template are used to produce local content by inputting only content even if not a professional designer, that is, even a general person can become a content producer. In addition, as shown in Fig. 4j, the personalization setting is possible, so that the providing terminal 400 can set the CMS menu that is frequently used as a favorite, and the main page is not a fixed page that is output equally to everyone, but that each individual is favorite. The page filled with the menu is the main and may appear differently for each individual. In addition, as shown in FIG. 4K, a statistical report analyzing CMS content efficiency may be created and transmitted to the providing terminal 400, and a report may be prepared and provided in the format shown in FIGS. 4L and 4M.

The matters not described with respect to the method of providing the local content management service of FIGS. 2 to 4 are the same as the content described above with respect to the method of providing the local content management service through FIG. 1 or can be easily inferred from the description below. The explanation will be omitted.

5 is a diagram illustrating a process of transmitting and receiving data between components included in the system for providing a local content management service of FIG. 1 according to an embodiment of the present invention. Hereinafter, an example of a process in which data is transmitted/received between each component will be described with reference to FIG. 5, but the present application is not limitedly interpreted as such an embodiment, and is illustrated in FIG. 5 according to various embodiments described above. It is obvious to those skilled in the art that the process of transmitting and receiving data may be changed.

5, the management service providing server inputs and stores at least one category (S5100).

Then, the management service providing server uploads the local content to the local content site when local content is registered in the category selected by the at least one providing terminal (S5200).

In addition, when the user terminal selects local content, the management service providing server transmits the local content to be output from the user terminal (S5300), collects the log of the user terminal that outputs the local content, generates a statistical report, and generates at least one It transmits to the providing terminal (S5400).

The order between the above-described steps S5100 to S5400 is only an example and is not limited thereto. That is, the order of the above-described steps (S5100 to S5400) may be mutually changed, and some of the steps may be executed or deleted at the same time.

The matters not described with respect to the method of providing the local content management service of FIG. 5 are the same as those described above with respect to the method of providing the local content management service through FIGS. 1 to 4 or can be easily inferred from the description below. The explanation will be omitted.

The method for providing a local content management service according to the exemplary embodiment described with reference to FIG. 5 may also be implemented in the form of a recording medium including instructions executable by a computer such as an application executed by a computer or a program module. Computer-readable media can be any available media that can be accessed by a computer, and includes both volatile and nonvolatile media, removable and non-removable media. Further, the computer-readable medium may include all computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The above-described method for providing a local content management service according to an embodiment of the present invention may be executed by an application basically installed in a terminal (this may include a program included in a platform or an operating system basically installed in the terminal), and , It may be executed by an application (ie, a program) directly installed on the master terminal by a user through an application providing server such as an application store server, an application, or a web server related to the service. In this sense, the method for providing a local content management service according to an embodiment of the present invention described above is implemented as an application (i.e., a program) that is basically installed on a terminal or directly installed by a user, and can be read by a computer such as on the terminal. It can be recorded on a recording medium.

The above description of the present invention is for illustrative purposes only, and those of ordinary skill in the art to which the present invention pertains will be able to understand that other specific forms can be easily modified without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are illustrative and non-limiting in all respects. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as being distributed may also be implemented in a combined form.

The scope of the present invention is indicated by the claims to be described later rather than the detailed description, and all changes or modified forms derived from the meaning and scope of the claims and their equivalent concepts should be construed as being included in the scope of the present invention. do.

Claims (10)

At least one providing terminal for creating and registering local content by selecting one of at least one category previously stored in the local content site, and receiving a statistical report on a result of consuming the local content;
A user terminal for selecting and outputting the local content in the local content site; And
A category management unit for inputting and storing the at least one category, an upload unit for uploading the local content to the local content site when local content is registered in the category selected by the at least one providing terminal, and the local content from the user terminal When selected, a management including a transmission unit for transmitting the user terminal to output the local content, and a statistics unit for generating a statistical report by collecting logs of the user terminal that outputs the local content and transmitting it to the at least one providing terminal Including a service providing server,
The management service providing server,
The registration of the local content is performed through a standalone method and a Contents Management Systems (CMS), and the management of the local content supports a method of linking through a Web Contents Management Systems (WCMS),
The regional content registered in the at least one providing terminal is transmitted to the WCMS for each category,
The WCMS is a system for providing a local content management service in which access to the user terminal or at least one providing terminal is restricted, and allowed only to a category manager or operator of the local content.
The method of claim 1,
The at least one category is a category in which services are available on a regional basis, including job search, alba, real estate, vocational academy, used car, market, moving, cleaning, interior, legal affairs, and restaurants,
A system for providing a regional content management service, characterized in that at least one sub-category is included as a sub-menu of the at least one category.
The method of claim 1,
The management service providing server,
Provides at least one pre-stored template when creating the local content in the at least one providing terminal,
The at least one template is a template into which data corresponding to one or at least one combination of text, image, photo, and video is input,
A system for providing a local content management service, characterized in that the types and quantities of templates to be provided are classified according to the membership subscription form of the at least one providing terminal.
delete The method of claim 1,
The at least one providing terminal,
After completing the registration of the local content, the local content management service providing system according to the location and period in which the local content in the local content site is to be exposed is paid.
The method of claim 1,
And the at least one providing terminal registers a frequently used menu as a favorite.
delete The method of claim 1,
The manager terminal of the category manager checks the database of local content registered in the CMS and performs web site arrangement management of the registered local content,
The arrangement management is a system for providing a local content management service, characterized in that the arrangement includes automatic arrangement or manual arrangement in the latest order by detailed category.
The method of claim 8,
And the manager terminal manages the local content to be included in the main page and the detailed category in the local content site as a dataset.
The method of claim 8,
The manager terminal manages pre-registered corporate and individual members, analyzes membership grades, payment details, and efficiency in the local content site, and analyzes the data so that it can be checked in the at least one providing terminal in connection with the CMS. Provide,
A system for providing a regional content management service, comprising managing payment details paid by the at least one providing terminal to check the revenue structure of the local content site, and managing a pop-up and banner to manage revenue.

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