KR102209379B1 - Method for providing advertising with multiple display and providing reward therefor - Google Patents

Abstract

A computer program stored on a computer-readable storage medium comprises instructions for causing the processor of a user terminal to perform the following steps. The steps comprise: displaying at least one content on a first display unit; determining whether to display at least one advertisement, related to the at least one content, on a second display unit when the at least one content is displayed on the first display unit; determining whether to activate a camera unit when the at least one advertisement is displayed on the second display unit; capturing at least one image by the camera unit when it is recognized that the camera unit is activated; and transmitting the at least one image to a server. Therefore, provided is a system for providing a reward to the user terminal displaying an advertisement by using a plurality of displays.

Description

How to provide advertisements using multiple displays and how to pay compensation accordingly {METHOD FOR PROVIDING ADVERTISING WITH MULTIPLE DISPLAY AND PROVIDING REWARD THEREFOR}

The present disclosure relates to a system for providing a reward to a user terminal displaying an advertisement using a plurality of displays.

In recent years, the mobile industry at home and abroad has grown rapidly. In addition, as the performance of mobile terminals increases, various contents such as games, the Internet, and broadcasting that can be viewed through user terminals have also grown rapidly. In addition, terminal manufacturing companies are also producing mobile terminals with large liquid crystals in order to provide greater enjoyment to users in line with the growth of the content market.

However, a mobile terminal having a large liquid crystal is naturally bulky, and a mobile terminal having a large liquid crystal is not attractive to users who prefer a mobile terminal having good portability.

In order to solve this problem, the most recent mobile industry is focusing on the development of mobile terminals that are convenient to carry while increasing the size of the liquid crystal. Specifically, among mobile terminals currently commercially available, a mobile terminal having dual liquid crystals and capable of executing different contents on each liquid crystal may be exemplified. In addition, a mobile terminal capable of providing a screen to the user of the mobile terminal and on the other side of the user using a flexible liquid crystal may be exemplified. In addition, a mobile terminal capable of simultaneously providing content on one side and the other side on one display unit may be included.

As mobile terminals equipped with such display units are gradually developed, methods by which users can utilize the mobile terminals may become more diverse.

Republic of Korea Patent Publication 10-2011-0106780

The present disclosure is conceived in response to the above-described background technology, and an object of the present disclosure is to provide a system for providing a reward to a user terminal displaying an advertisement using a plurality of displays.

The technical problems of the present disclosure are not limited to the technical problems mentioned above, and other technical problems that are not mentioned will be clearly understood by those skilled in the art from the following description.

According to an embodiment of the present disclosure for solving the above-described problem, a computer program stored in a computer-readable storage medium is disclosed. The computer program includes instructions for causing a processor of a user terminal to perform the following steps, the steps comprising: displaying at least one content on a first display unit; Determining whether to display at least one advertisement related to the at least one content on a second display unit when the at least one content is displayed on the first display unit; Determining whether to activate a camera unit when the at least one advertisement is displayed on the second display unit; When it is recognized that the camera unit is activated, taking at least one image through the camera unit; And transmitting the at least one image to a server. It may include.

In addition, determining whether to display the at least one advertisement related to the at least one content on the second display unit may include, when an input to display the at least one advertisement is received from a user of the user terminal, the at least one advertisement Displaying an advertisement in the second display unit; It may include.

In addition, when the at least one advertisement is displayed on the second display unit, determining whether to activate the camera unit may include activating the camera unit when an input to activate the camera unit is received from a user of the user terminal. Step to do; It may include.

In addition, when the at least one advertisement is displayed on the second display unit, determining whether to activate the camera unit may include, when it is recognized that the at least one advertisement being displayed on the second display unit has ended, the camera Deactivating wealth; It may include.

In addition, when the at least one image is transmitted to the server, deleting the at least one image; It may further include.

Further, when the at least one advertisement is being displayed on the second display unit, recognizing a first area in which the at least one advertisement is displayed; Recognizing whether a touch input is detected within the first area; And when it is recognized that the touch input is detected within the first area, displaying the at least one advertisement on a second area of the second display unit having a size smaller than that of the first area. It may further include.

In addition, when it is recognized that the touch input is detected within the first area, displaying the at least one advertisement in a second area of the second display unit having a size smaller than that of the first area may include: Recognizing a third area within which a touch input is sensed; And determining the second area using the first area and the third area. It may further include.

Also, the second area may be an area in the first area to which the third area is excluded.

Further, a computer program stored in a computer readable storage medium, the computer program comprising instructions for causing a processor of a server to perform the following steps, the steps: based on at least one image received from a user terminal Determining a reward associated with the user terminal; Generating a transfer transaction for transferring the amount of coins corresponding to the reward to an account associated with the user terminal; And transmitting the transfer transaction to at least one node included in the blockchain network, thereby causing a plurality of nodes to record the transfer transaction in a block through a consensus algorithm. It may include.

In addition, determining a reward related to the user terminal based on at least one image received from the user terminal may include at least one displayed on the second display unit of the user terminal through the at least one image. Recognizing the number of at least one viewer watching the advertisement; It may include.

In addition, the step of recognizing the number of at least one viewer viewing at least one advertisement being displayed on the second display unit of the user terminal through the at least one image may include recognizing the face of at least one viewer ; Generating a three-dimensional facial image of the face; Recognizing the viewpoint of the at least one viewer through the three-dimensional facial image; And when it is recognized that the viewpoint of the at least one viewer faces the at least one image, recognizing that the at least one viewer is watching the at least one advertisement. It may include.

In addition, when determining the reward associated with the user terminal based on the at least one image, deleting the at least one image; It may further include.

In addition, a system for providing a reward to a user terminal displaying at least one advertisement, the system comprising: displaying at least one content on a first display unit by the user terminal; Determining, by the user terminal, whether to display at least one advertisement related to the at least one content on a second display unit when the at least one content is displayed on the first display unit; Determining, by the user terminal, whether to activate a camera unit when the at least one advertisement is displayed on the second display unit; Taking at least one image through the camera unit when the user terminal recognizes that the camera unit is activated; And transmitting, by the user terminal, the at least one image to a server. Determining, by the server, a reward associated with the user terminal based on at least one image received from the user terminal; Generating a transfer transaction in which the server transfers the amount of coins corresponding to the rewards to an account associated with the user terminal; And causing the server to transmit the transfer transaction to at least one node included in the blockchain network, thereby causing a plurality of nodes to record the transfer transaction in a block through a consensus algorithm. It may include.

In addition, a user terminal, comprising: a first display unit for displaying at least one content; A second display unit provided at a position facing the first display unit; Communication department; And a processor; Including, wherein the processor, when controlling the first display unit to display at least one content on the first display unit, and when the at least one content is displayed on the first display unit, related to the at least one content When determining whether to display at least one advertisement on the second display unit, when the at least one advertisement is displayed on the second display unit, determining whether to activate the camera unit, and recognizing that the camera unit is activated , It is possible to control the communication unit to capture at least one image through the camera unit and transmit the at least one image to the server.

In addition, as a server, the communication unit; And a processor; Including, the processor; Create a transfer transaction for determining a reward related to the user terminal based on at least one image received from the user terminal, and transferring the amount of coins corresponding to the reward to an account related to the user terminal, and the By transmitting the transfer transaction to at least one node included in the blockchain network, it is possible to cause a plurality of nodes to record the transfer transaction in a block through a consensus algorithm.

Technical solutions obtainable in the present disclosure are not limited to the above-mentioned solutions, and other solutions that are not mentioned are clearly to those of ordinary skill in the technical field to which the present disclosure belongs from the following description. It will be understandable.

The present disclosure makes it possible to provide a system for providing reliable rewards to a user terminal displaying advertisements using a plurality of displays.

The effects obtainable in the present disclosure are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those of ordinary skill in the art from the following description. .

Various aspects are now described with reference to the drawings, where like reference numbers are used collectively to refer to like elements. In the examples that follow, for illustrative purposes, a number of specific details are presented to provide a thorough understanding of one or more aspects. However, it will be apparent that such aspect(s) may be practiced without these specific details. In other instances, well-known structures and devices are shown in block diagram form to facilitate describing one or more aspects.
1 illustrates an exemplary system for providing a reward to a user terminal displaying at least one advertisement according to some embodiments of the present disclosure.
2 is a block diagram illustrating a user terminal according to some embodiments of the present disclosure.
3 is a diagram for describing an example of a method for displaying at least one advertisement by a processor of at least a user terminal according to some embodiments of the present disclosure.
4 is a diagram for explaining an example of a method of determining an area in which a processor of a user terminal displays at least one advertisement according to some embodiments of the present disclosure.
5 is a flowchart illustrating an example of a method of capturing at least one image by a user terminal and transmitting at least one captured image to a server according to some embodiments of the present disclosure.
6 is a flowchart illustrating an example of a method of generating a reward for a user terminal based on at least one image received from a user terminal by a processor of a server according to some embodiments of the present disclosure.
7 is a flowchart illustrating an example of a method for a processor of a server to recognize a viewer who has viewed at least one advertisement according to some embodiments of the present disclosure.
8 is a flowchart illustrating an example of a method for a server to record a transfer transaction in a blockchain network according to some embodiments of the present disclosure.
9 shows a general schematic diagram of an exemplary computing environment in which embodiments of the present disclosure may be implemented.

Various embodiments and/or aspects are now disclosed with reference to the drawings. In the following description, for illustrative purposes, a number of specific details are disclosed to aid in an overall understanding of one or more aspects. However, it will also be appreciated by those of ordinary skill in the art that this aspect(s) may be practiced without these specific details. The following description and the annexed drawings set forth in detail certain illustrative aspects of one or more aspects. However, these aspects are exemplary and some of the various methods in the principles of the various aspects may be used, and the descriptions described are intended to include all such aspects and their equivalents. Specifically, as used herein, "an embodiment", "example", "aspect", "example" and the like are not construed as having any aspect or design being better or advantageous than other aspects or designs. May not.

Hereinafter, the same or similar components are assigned the same reference numerals regardless of the reference numerals, and redundant descriptions thereof are omitted. In addition, in describing the embodiments disclosed in the present specification, when it is determined that detailed descriptions of related known technologies may obscure the subject matter of the embodiments disclosed in the present specification, detailed descriptions thereof will be omitted. In addition, the accompanying drawings are for easy understanding of the embodiments disclosed in the present specification, and the technical spirit disclosed in the present specification is not limited by the accompanying drawings.

Although the first, second, and the like are used to describe various devices or components, it goes without saying that these devices or components are not limited by these terms. These terms are only used to distinguish one device or component from another device or component. Therefore, it goes without saying that the first element or element mentioned below may be a second element or element within the technical idea of the present invention.

Unless otherwise defined, all terms (including technical and scientific terms) used in the present specification may be used as meanings that can be commonly understood by those of ordinary skill in the art to which the present invention belongs. In addition, terms defined in a commonly used dictionary are not interpreted ideally or excessively unless explicitly defined specifically.

In addition, the term “or” is intended to mean an inclusive “or” rather than an exclusive “or”. That is, unless specified otherwise or is not clear from the context, "X employs A or B" is intended to mean one of the natural inclusive substitutions. That is, X uses A; X uses B; Or, when X uses both A and B, “X uses A or B” can be applied to either of these cases. In addition, the term "and/or" as used herein should be understood to refer to and include all possible combinations of one or more of the listed related items.

In addition, the terms "comprising" and/or "comprising" mean that the corresponding feature and/or element is present, but excludes the presence or addition of one or more other features, elements and/or groups thereof. It should be understood as not. Further, unless otherwise specified or when the context is not clear as indicating a singular form, the singular in the specification and claims should be interpreted as meaning "one or more" in general.

In addition, the terms “information” and “data” as used herein may often be used interchangeably with each other.

The suffixes “module” and “unit” for constituent elements used in the following description are given or used interchangeably in consideration of only the ease of preparation of the specification, and do not have distinct meanings or roles by themselves.

Objects and effects of the present disclosure, and technical configurations for achieving them will become apparent with reference to embodiments described in detail later with reference to the accompanying drawings. In describing the present disclosure, if it is determined that a detailed description of a known function or configuration may unnecessarily obscure the subject matter of the present disclosure, a detailed description thereof will be omitted. In addition, terms to be described later are terms defined in consideration of functions in the present disclosure and may vary according to the intention or custom of users or operators.

The scope of rights to the method in the claims of the present disclosure is generated by the functions and features described in each step, and unless a precedence relationship of the order is specified in each step constituting the method, the claim It is not affected by the order of description of each step in the range. For example, in the claims described in a method including steps A and B, even if step A is described before step B, the scope of the rights is not limited to that step A must precede step B.

However, the present disclosure is not limited to the embodiments disclosed below, and may be implemented in various different forms. The present embodiments are provided only to make the present disclosure complete, and to completely inform the scope of the disclosure to those of ordinary skill in the art to which the present disclosure belongs, and the present disclosure is only defined by the scope of the claims. . Therefore, the definition should be made based on the contents throughout this specification.

In the present disclosure, the user terminal 100 may display at least one advertisement on at least one display unit. Here, advertisement may mean various types of content (eg, images, banners, videos, etc.) used by an advertiser to advertise his or her product or application site. When at least one advertisement is displayed, the user terminal 100 may take at least one image. In addition, the user terminal 100 may transmit at least one captured image to the server 200. The server 200 that has received at least one image from the user terminal 100 may determine a reward based on the at least one image. Hereinafter, a specific method of displaying at least one advertisement in the user terminal 100 according to the present disclosure and receiving an appropriate reward based on the displayed at least one advertisement will be described with reference to FIGS. 1 to 8.

1 illustrates an exemplary system for providing a reward to a user terminal displaying at least one advertisement according to some embodiments of the present disclosure.

Specifically, referring to FIG. 1, the system in the present disclosure may include a user terminal 100, a server 200, a blockchain network 300, and a network 400. However, the above-described components are not essential to implement the system in the present disclosure, and the system in the present disclosure may have more or fewer components than the components listed above.

The user terminal 100 may include a personal computer (PC), a notebook (note book), a mobile terminal, a smart phone, a tablet PC, etc. owned by the user, It can include all types of terminals that can access wired/wireless networks.

The user terminal 100 according to the present disclosure may be a terminal having at least one display unit and capable of displaying different contents on each display unit.

For example, the user terminal 100 may include a first display unit (FIGS. 2 and 110) displaying at least one content and a second display unit (FIGS. 2 and 120) at positions opposite to the first display unit 110. It may be a terminal equipped with.

As another example, the user terminal 100 may be a terminal that has a flexible display that can be folded or bent and displays different contents on each side when folded or bent.

Hereinafter, for convenience of description, it is assumed that the user terminal 100 is a terminal having a first display unit 110 and a second display unit 120. However, it is not limited thereto.

Meanwhile, in the present disclosure, when at least one content is displayed on the first display unit 110, the user terminal 100 may display at least one advertisement on the second display unit 120. When at least one advertisement is displayed on the second display unit 120, the user terminal 100 activates the camera unit (Figs. 2 and 140) and can take at least one image through the activated camera unit 140. have. In this case, the at least one image may be an image photographing an external environment related to the direction in which the second display unit 120 is being displayed. That is, the user terminal 100 is viewing at least one advertisement through a second camera (FIGS. 3 and 142) provided on the same surface as the second display unit 120 on which at least one advertisement is displayed. At least one image for photographing one viewer may be photographed. In addition, the user terminal 100 may transmit at least one captured image to the server 200. However, it is not limited thereto.

In addition, at least one image in the present disclosure may be used in a comprehensive sense including a still image, a continuous still image, or a moving image. However, it is not limited thereto.

Meanwhile, according to some embodiments of the present disclosure, the user terminal 100 may broadcast information related to at least one advertisement displayed on the second display unit 120 to a plurality of unspecified user terminals. In this case, at least one external terminal other than the user terminal may receive information related to at least one advertisement, and access a homepage related to at least one advertisement or download an application through the received information. Meanwhile, when the user terminal 100 is displaying at least one advertisement, the user terminal 100 may be activating the Bluetooth module to share information related to the at least one advertisement. In this case, at least one external terminal may receive information related to at least one advertisement from the user terminal 100 by connecting Bluetooth communication.

Server 200 may include any type of computer system or computer device, such as, for example, a microprocessor, mainframe computer, digital processor, portable device or device controller, and the like.

In the present disclosure, the server 200 may determine a reward based on at least one image received from the user terminal 100. Here, the reward may be a reward for the user terminal 100 displaying at least one advertisement. For example, the reward may be a coin, which is an arbitrary form of cryptocurrency operable on the blockchain network 300. For another example, the reward may be at least one item related to at least one content displayed on the user terminal 100. However, it is not limited thereto. A method of determining a reward by the server 200 will be described later with reference to FIG. 6.

Meanwhile, according to some embodiments of the present disclosure, the server 200 may determine a reward by recognizing the number of at least one viewer included in at least one image received from the user terminal 100.

Specifically, the server 200 may recognize at least one viewer included in at least one image. In addition, the server 200 may generate a facial stereoscopic image for at least one recognized viewer, and recognize the viewpoint of at least one viewer through the generated facial stereoscopic image. When the server 200 recognizes that at least one viewer's viewpoint is toward the user terminal 100, the server 200 may recognize that the at least one viewer is watching at least one advertisement being displayed on the user terminal 100. Further, the server 200 may determine a reward based on the recognized number of at least one viewer. Hereinafter, a method for the server 200 to recognize the number of at least one viewer will be described later with reference to FIG. 7.

Meanwhile, according to some embodiments of the present disclosure, the server 200 may recognize a time when at least one viewer is watching at least one advertisement based on at least one image received from the user terminal 100. In addition, the server 200 may determine a reward based on the recognized time.

Specifically, the server 200 may recognize whether the viewpoint of at least one viewer included in the first image among at least one image is facing the user terminal 100. Also, the server 200 may recognize whether the viewpoint of at least one viewer included in the second image among the at least one image is facing the user terminal 100. And, when the server 200 determines that the viewpoint of at least one viewer recognized in the first image and the second image is watching at least one advertisement, the time when the first image is captured and the time when the second image is captured You can recognize the time in between. In this case, the server 200 may determine the reward based on the recognized time.

Meanwhile, the server 200 may include a processor 210, a communication unit 220, and a storage unit 230. However, since the above-described components are not essential to implement the server 200, the server 200 may have more or fewer components than the components listed above. Here, each component may be composed of a separate chip, module or device, or may be included in a single device.

The processor 210 may typically process the overall operation of the server 200. The processor 210 may provide or process appropriate information or functions to a user by processing signals, data, information, etc. that are input or output through the above-described components or by driving an application program stored in the storage unit 230. .

The communication unit 220 is between the server 200 and the communication system, between the server 200 and the user terminal 100, between the server 200 and the blockchain network 300, or between the server 200 and the network 400. It may include one or more modules that enable communication.

The communication unit 220 may include at least one of a mobile communication module, a wired Internet module, and a wireless Internet module.

The storage unit 230 may include a memory and/or a permanent storage medium. Memory is a flash memory type, hard disk type, multimedia card micro type, card type memory (for example, SD or XD memory), RAM (Random Access). Memory, RAM), SRAM (Static Random Access Memory), ROM (Read-Only Memory, ROM), EEPROM (Electrically Erasable Programmable Read-Only Memory), PROM (Programmable Read-Only Memory), magnetic memory, magnetic disk, optical disk It may include at least one type of storage medium.

The storage unit 230 may store any type of information generated or determined by the processor 210 and any type of information received by the communication unit 220.

Blockchain network 300 may mean a network that records at least one piece of information generated from the server 200. However, the present invention is not limited thereto, and at least one piece of information generated from the user terminal 100 may be recorded.

Meanwhile, the blockchain network 300 is a network including a plurality of nodes, and nodes included in the blockchain network 300 may be operated by a blockchain core package according to a hierarchical structure. The above structure defines the structure of the data handled in the blockchain network 300, a data layer that manages the data, and performs mining to verify the validity of the block and generates a block, and the commission paid to the miner during the mining process. A consensus layer in charge of processing, a P2P network protocol, a hash function, a common layer implementing and managing digital signatures, encoding, and a common storage, and an application layer in which various applications are created, processed, and managed may be included.

According to some embodiments of the present disclosure, a plurality of nodes included in the blockchain network 300 may be a full block chain node or a light weight node.

A full block chain node can contain all block information from the first block of the block chain to a block that is currently newly created. In addition, the full blockchain node collects and stores all blockchain information, and can verify the received block to add a new block.

The Lightweight Node does not have the originals of all block information, and may include only header information. In order for the Lightweight Node to verify the transaction, it can perform Simple Payment Verify (SPV).

For example, a lightweight node can request block information from a full blockchain node, and the authentication content of a transaction can be verified through Merkle Root.

However, for convenience of explanation, it is assumed that the plurality of content nodes included in the block chain network 300 are full block chain nodes.

A plurality of nodes included in the blockchain network 300 may share and store at least one generated information or at least one transaction through the network. In addition, a plurality of nodes may perform a function of recording a block when verification of at least one piece of information is completed through the consensus algorithm of the blockchain technology.

A block is a unit in which at least one piece of information or at least one transaction is stored in the block chain network 300, and may form a block chain by being connected to adjacent blocks.

The consensus algorithm performed in the blockchain network 300 is: PoW (Proof of Work) algorithm, PoS (Proof of Stake) algorithm, DPoS (Delegated Proof of Stage) algorithm, PBFT (Practical Byzantine Fault Tolerance) algorithm, DBFT (Delegated It may include at least one of Byzantine Fault Tolerance (RBFT) algorithm, Redundant Byzantine Fault Tolerance (RBFT) algorithm, Sieve algorithm, Tendermint algorithm, Paxos algorithm, Raft algorithm, PoA (Proof of Authority) algorithm, and PoET (Proof of Elapsed Time) algorithm. have.

Meanwhile, since at least one information or at least one transaction generated by the server 200 is recorded in a block using the consensus algorithm of the blockchain technology, at least one recorded information or at least one transaction is prevented from forgery or tampering. There is an effect that it can be.

Meanwhile, the structure of the blockchain network 300 according to some embodiments of the present disclosure may be a public type or a private type. In the case of the public blockchain network 300, there is a disadvantage of inefficient in terms of consensus time, transaction processing speed, and efficiency of use of computing resources, since verification must be performed on all nodes in order to verify transactions. Because the participation of the data is possible, there may be advantages in the transparency and integrity of the stored data. In addition, in the case of a private (or consortium) block chain, since the operating entity is clear, there is an advantage of being efficient in terms of consensus time, transaction processing speed, and efficiency of use of computing resources, but transparency about the transaction processing process and results. There may be advantages in terms of

The consensus algorithm in some embodiments of the present disclosure may be a private or consortium-type blockchain network, but is not limited thereto, in order to improve the user experience through efficient use of computing resources and increase in transaction processing speed. Depending on the implementation, a public type may be used as the consensus algorithm when it is desired to further emphasize the transparency of at least one information or at least one transaction.

In the present disclosure, the network 400 includes a public switched telephone network (PSTN), x Digital Subscriber Line (xDSL), Rate Adaptive DSL (RADSL), Multi Rate DSL (MDSL), Very High Speed DSL (VDSL), Various wired communication systems such as UADSL (Universal Asymmetric DSL), HDSL (High Bit Rate DSL), and local area network (LAN) can be used.

In addition, the network 400 presented here is CDMA (Code Division Multi Access), TDMA (Time Division Multi Access), FDMA (Frequency Division Multi Access), OFDMA (Orthogonal Frequency Division Multi Access), SC-FDMA (Single Carrier- FDMA) and other systems can be used.

In the present disclosure, the network 400 may be configured regardless of its communication mode such as wired and wireless, and may be configured with various communication networks such as a personal area network (PAN) and a wide area network (WAN). have. In addition, the network may be a known World Wide Web (WWW), and may use a wireless transmission technology used for short-range communication such as infrared (IrDA) or Bluetooth.

The techniques described herein may be used not only in the networks mentioned above, but also in other networks.

According to the above-described configuration, the user terminal 100 may display at least one advertisement on at least one display unit. Also, when the user terminal 100 recognizes that at least one advertisement is being displayed, it may take at least one image. In addition, the user terminal 100 may transmit at least one captured image to the server 200. On the other hand, the server 200 that has received at least one image from the user terminal 100 can recognize the number of viewers who have viewed at least one advertisement being displayed on the user terminal 100 based on the at least one image. have. In addition, the server 200 may determine a reward for the user terminal 100 based on the number of recognized viewers. In addition, the determined reward or at least one transaction including the reward may be caused to be recorded in the blockchain network 300. Therefore, the reward to be provided to the user terminal 100 can be reliably recorded and stored.

Meanwhile, according to some embodiments of the present disclosure, the user terminal 100 includes a first display unit 110 and a second display unit 120 and at least one content is displayed on the first display unit 110. In this case, at least one advertisement related to at least one content may be displayed on the second display unit 120.

Hereinafter, a configuration for allowing the user terminal 100 to display at least one advertisement on the second display unit 120 will be described with reference to FIG. 2.

2 is a block diagram illustrating a first user terminal according to some embodiments of the present disclosure.

Referring to FIG. 2, the user terminal 100 may include at least one of a first display unit 110, a second display unit 120, a processor 130, a camera unit 140, and a communication unit 150. have. However, since the above-described components are not essential for implementing the user terminal 100, the user terminal 100 may have more or fewer components than the components listed above.

Each of the first and second display units 110 and 120 may display (output) information (or at least one content) processed by the user terminal 100. For example, each of the first display unit 110 and the second display unit 120 includes information on the execution screen of an application program driven in the user terminal 100, or a user interface (UI) or GUI according to the real screen information. (Graphic User Interface) information can be displayed. In addition, each of the first display unit 110 and the second display unit 120 may display at least one content such as an advertisement screen.

The first display unit 110 is disposed on the front of the user terminal 100 to output information (or at least one content), and the second display unit 120 is disposed on the rear of the user terminal 100 Information (or at least one content) may be output. Each of the first display unit 110 and the second display unit 120 includes a liquid crystal display (LCD), a thin film transistor-liquid crystal display (TFT LCD), and an organic light emitting diode. It may include at least one of a -emitting diode, OLED), a flexible display, a 3D display, and an e-ink display.

According to some embodiments of the present disclosure, the processor 130 of the user terminal 100 may control the first display unit 110 to display at least one content on the first display unit 110. Meanwhile, when at least one content is displayed on the first display unit 110, the processor 130 may be configured to display at least one advertisement related to the at least one content on the second display unit 120. 120) can be controlled.

Specifically, at least one advertisement pre-mapped may exist in at least one content. In this case, the processor 130 may output at least one content to the first display unit 110 and display at least one advertisement pre-mapped to the at least one content on the second display unit 120.

However, the present invention is not limited thereto, and at least one pre-mapped advertisement may not exist in at least one content executed by the processor 130. In this case, the processor 130 controls the second display unit 120 to display at least one advertisement not related to the at least one content displayed on the first display unit 110 on the second display unit 120 can do.

Meanwhile, according to some embodiments of the present disclosure, even if the processor 130 displays at least one content on the first display unit 110, it may not display at least one advertisement on the second display unit 120. .

Specifically, when the processor 130 receives an input from the user not to display the advertisement on the second display unit 120, the processor 130 displays at least one content on the first display unit 110, but the second display unit ( 120), the advertisement may not be displayed. However, it is not limited thereto.

Meanwhile, according to some other embodiments of the present disclosure, the processor 130 may display at least one advertisement on the second display unit 120 regardless of whether or not the at least one content is executed.

For example, even in the case of a home screen on which at least one content is not being displayed on the first display unit 110 or in a power saving mode, the processor 130 may display at least one on the second display unit 120 according to a user's manipulation. You can also display an advertisement of. However, it is not limited thereto.

The processor 130 may typically process the overall operation of the user terminal 100. The processor 130 may provide or process appropriate information or functions to a user by processing signals, data, information, etc. that are input or output through the above-described components or by driving an application program stored in a memory (not shown). .

The camera unit 140 may process an image frame such as a still image or a moving image obtained by an image sensor in the photographing mode. In this case, the processor 130 may generate at least one image and store the at least one generated image in a memory (not shown) or transmit it to the server 200. However, it is not limited thereto.

In addition, the camera unit 140 in the present disclosure may include a first camera (FIGS. 3 and 141) and a second camera (FIGS. 3 and 142 ). However, it is not limited thereto.

The communication unit 150 is provided between the user terminal 100 and the communication system, between the user terminal 100 and the server 200, between the user terminal 100 and the blockchain network 300, or between the user terminal 100 and the network 400. ) It may include one or more modules that enable communication between. The communication unit 150 may include at least one of a mobile communication module, a wireless Internet module, and a Bluetooth module.

Meanwhile, according to some embodiments of the present disclosure, the communication unit 150 may broadcast information related to at least one advertisement being displayed on the second display unit 120. Here, the at least one advertisement-related information includes a first address for accessing the homepage related to at least one advertisement including identification information of the user terminal 100 and at least one advertisement including identification information of the user terminal 100. It may include at least one of the first addresses for downloading at least one application related to advertisement. However, it is not limited thereto.

When the processor 210 of the user terminal 100 broadcasts information related to at least one advertisement through the communication unit 150, at least one external terminal other than the user terminal may receive the broadcasted information. In addition, at least one external terminal may access the first address through the received information. However, it is not limited thereto.

Meanwhile, according to the above-described configuration, the user terminal 100 displays at least one content on the first display unit 110 and displays at least one advertisement related to at least one content on the second display unit 120. can do. In this case, the user may obtain revenue from an advertiser or publisher related to at least one advertisement. Hereinafter, a specific embodiment of displaying at least one advertisement related to at least one content will be described with reference to FIG. 3.

3 is a diagram illustrating an example of a method of displaying at least one advertisement by a processor according to some embodiments of the present disclosure.

Referring to FIG. 3, the user terminal 100 may include a first display unit 110, a second display unit 120, a first camera 141 and a second camera 142. However, the above-described components are not essential in implementing the user terminal 100 in the present disclosure, so the user terminal 100 in the present disclosure has more or fewer components than the components listed above. Can have.

The first display unit 110 is provided on the front surface of the user terminal 100 and may display at least one content. Specifically, referring to FIG. 3A, the processor 130 may display at least one game on the first display unit 110. However, it is not limited thereto.

The second display unit 120 may be provided at a position opposite to the first display unit 110.

For example, the second display unit 120 may be disposed on the rear surface of the user terminal 100. However, the present invention is not limited thereto, and the second display unit 120 may be provided above or below the first display unit 110.

Meanwhile, according to some embodiments of the present disclosure, the user terminal 100 may further include at least one display unit in addition to the first display unit 110 and the second display unit 120. In addition, at least one display unit may be provided at various locations of the user terminal 100.

For example, the user terminal 100 includes a first display unit 110 at the front, a second display unit 120 at the rear, and at least one display unit on the upper or lower side of the user terminal 100 It may be provided in. However, it is not limited thereto.

Meanwhile, referring to FIG. 3B, the processor 130 may display at least one advertisement on the second display unit 120. Here, the at least one advertisement may be an advertisement related to at least one content being displayed on the first display unit 110. However, it is not limited thereto.

According to some embodiments of the present disclosure, the processor 130 may display at least one advertisement on at least one display unit in addition to the second display unit 120.

For example, when the processor 130 displays at least one content on the first display unit 110, the processor 130 may display at least one advertisement on the second display unit 120 or at least one display unit. However, it is not limited thereto.

Meanwhile, according to some embodiments of the present disclosure, when at least one advertisement is displayed on the second display unit 120, manipulation through the second display unit 120 (for example, manipulation through a user's touch) May not be achieved.

Specifically, the processor 130 of the user terminal 100 may deactivate the touch sensor of the second display unit 120 in conjunction with displaying at least one advertisement on the second display unit 120. However, it is not limited thereto.

Meanwhile, referring to FIG. 3A, a first camera 141 may be provided above the first display unit 110. In addition, referring to FIG. 3B, a second camera 142 may be provided above the second display unit 120. However, the positions of the first camera 141 and the second camera 142 are not limited to the above-described positions.

The first camera 141 may capture at least one image.

Meanwhile, in the present disclosure, when at least one advertisement is displayed on the second display unit 120 for convenience of explanation, the processor 130 is Although the provided second camera 142 is activated, at least one advertisement may also be displayed on the first display unit 110 according to some embodiments. In this case, the processor 130 may activate the first camera 141. Further, the processor 130 may capture at least one image related to the external environment through the activated first camera 141. However, it is not limited thereto.

Meanwhile, the second camera 142 may capture at least one image.

Specifically, the second camera 142 may capture at least one image related to an external environment under the control of the processor 130. Here, the external environment may be an environment in the direction in which the second display unit 120 is being displayed. That is, the user terminal 100 may photograph at least one viewer other than the user rather than photographing the user of the user terminal 100 through the second camera 142. However, it is not limited thereto.

Here, the viewer may be an external person other than the user of the user terminal 100 who is watching at least one advertisement displayed on the second display unit 120 of the user terminal 100. Also, according to some embodiments of the present disclosure, when the user terminal 100 transmits at least one image to the server 200, the server 200 may recognize the number of at least one viewer. Hereinafter, an operation for the server to recognize the number of at least one viewer will be described later with reference to FIG. 7.

Meanwhile, according to some embodiments of the present disclosure, the camera unit 140 of the user terminal 100 may further include at least one camera in addition to the first camera 141 and the second camera 142. In addition, at least one camera may be provided at various locations of the user terminal 100.

According to the above configuration, the user terminal 100 may display at least one content on the first display unit 110 and at least one advertisement related to at least one content on the second display unit 120. have. In addition, the user terminal 100 may take at least one image when at least one advertisement is displayed. In addition, the user terminal 100 may expect a reward for displaying at least one advertisement by transmitting at least one image to the server 200.

Meanwhile, at least one advertisement displayed on the second display unit 120 of the user terminal 100 may be covered by the user's hand or the like. In this case, at least one advertisement being displayed on the second display unit 120 may not be exposed to the outside. Accordingly, at least one advertisement displayed on the second display unit 120 needs to be reduced or the displayed area needs to be moved. Hereinafter, a method of determining an area in which the processor 130 displays at least one advertisement will be described with reference to FIG. 4.

4 is a diagram illustrating an example of a method of determining, by a processor, an area in which at least one advertisement is displayed, according to some embodiments of the present disclosure.

Referring to FIG. 4A, the processor 130 of the user terminal 100 may display at least one advertisement on the second display unit 120.

Also, when at least one advertisement is displayed on the second display unit 120, the processor 130 may recognize the first area R1 in which at least one advertisement is displayed.

For example, when at least one advertisement is displayed on the entire screen of the second display unit 120, the processor 130 may recognize the entire screen of the second display unit 120 as the first area R1. I can.

Meanwhile, at least one advertisement displayed on the second display unit 120 may be partially covered by a user's hand or the like.

Specifically, referring to FIG. 4B, when using the user terminal 100, the user may hold the user terminal 100 as shown in the drawing.

In this case, the processor 130 of the user terminal 100 may recognize whether a touch input has been detected in the first area R1 of the second display unit 120.

Meanwhile, when the processor 130 of the user terminal 100 recognizes that a touch input has been detected in the first area R1, the second display unit 120 of the second display unit 120 has a smaller size than the first area R1. At least one advertisement may be displayed in the area R2. Here, the second area R2 may be an area in which a touch input is not detected.

Specifically, the processor 130 may recognize the third area R3 in which the touch input is sensed within the first area R1. Also, when the third region R3 is recognized, the processor 130 may determine the second region R2 using the first region R1 and the third region R3.

For example, the second region R2 may be a region in the first region R1 to which the third region R3 is excluded. However, it is not limited thereto. In addition, the processor 130 may display at least one advertisement in the determined second area R2.

Meanwhile, according to some embodiments of the present disclosure, the processor 130 of the user terminal 100 may change the size of at least one advertisement.

Specifically, the processor 130 determines the second area R2 by detecting a touch input in the first area R1 of the second display unit 120 on which at least one advertisement is displayed, the second area ( The size of at least one advertisement may be changed based on the size of R2).

For example, the processor 130 may reduce the size of at least one advertisement so that at least one advertisement can be displayed in the second area R2. However, it is not limited thereto.

Meanwhile, according to some embodiments of the present disclosure, the processor 130 of the user terminal 100 may change at least one advertisement being displayed on the second display unit 120.

Specifically, the processor 130 determines the second area R2 by detecting a touch input in the first area R1 of the second display unit 120 on which at least one advertisement is displayed, the second area ( At least one advertisement smaller than the size of R2) can be recognized. Further, the processor 130 may display at least one advertisement smaller than the size of the recognized second area R2 in the second area R2. However, it is not limited thereto.

Meanwhile, according to some embodiments of the present disclosure, the processor 130 of the user terminal 100 may enlarge the size of an area in which at least one advertisement is displayed.

Specifically, the processor 130 may recognize whether a touch input has been removed from the third area R3 of the second display unit 120 in which at least one advertisement is displayed.

On the other hand, when the touch input is removed by the user performing an operation of releasing his or her hand from the third area R3, the processor 130 displays at least one advertisement in the first area R1 of the second display unit 120 The second display unit 120 may be controlled to be displayed again at.

For example, the processor 130 displays at least one advertisement in the entire area of the second display unit 120 when the touch input is removed by performing an operation of releasing the user's hand from the third area R3. The second display unit 120 may be controlled as possible.

In this case, the processor 130 may also enlarge the size of at least one advertisement being displayed in the second area R2. That is, the processor 130 may enlarge the size of at least one advertisement that was being displayed in the second area R2 as shown in FIG. 7(b) to be displayed in the first area R1 as shown in FIG. 7(a). . However, it is not limited thereto.

Meanwhile, according to some embodiments of the present disclosure, the size of at least one advertisement may be changed according to a user input.

Specifically, the processor 130 of the user terminal 100 selects or edits at least one advertisement to be displayed on the second display unit 120 when at least one content is displayed on the first display unit 110. Commands can be received from users. Here, the command may be received through a pop-up window through which a user can input. However, it is not limited thereto. When receiving the command, the processor 130 of the user terminal 100 may select or edit at least one advertisement displayed on the second display unit 120 based on the command.

For example, the processor 130 may receive an input for reducing the size of at least one advertisement displayed on the second display unit 120 from a user of the user terminal 100. For another example, the processor 130 may receive an input for displaying a specific advertisement among at least one advertisement displayed on the second display unit 120 from a user of the user terminal 100. Further, the processor 130 may display at least one advertisement based on a user's input. However, it is not limited thereto.

As described above, when the processor 130 of the user terminal 100 is partially covered by the user at least one advertisement exposed on the second display unit 120 (that is, when at least a portion is not exposed) ), at least one advertisement may be moved to a location that is not covered by the user. Accordingly, even if the user uses the user terminal 100 while the second display unit 120 displays the advertisement, the user can expect revenue through the advertisement exposure.

Meanwhile, the user terminal 100 displaying at least one advertisement through the second display unit 120 may capture at least one image of an external environment related to the direction in which the at least one advertisement is being exposed. In addition, the processor 130 of the user terminal 100 may control the communication unit 150 to transmit at least one photographed image to the server 200. Hereinafter, a method of controlling the communication unit 150 so that the processor 130 transmits at least one image to the server 200 will be described with reference to FIG. 5.

5 is a flowchart illustrating an example of a method of capturing at least one image by a user terminal and transmitting at least one captured image to a server according to some embodiments of the present disclosure.

Referring to FIG. 5, the processor 130 of the user terminal 100 may display at least one content on the first display unit 110 (S110 ).

Specifically, when receiving an input to execute at least one content from a user of the user terminal 100, the processor 130 may display at least one content on the first display unit 110.

For example, when receiving an input to execute a game from a user, the processor 130 may display the execution screen of at least one game on the first display unit 110 after executing the game.

When the processor 130 of the user terminal 100 displays at least one content on the first display unit 110, whether to display at least one advertisement related to the at least one content on the second display unit 120 Can be determined (S120).

Specifically, when an input to display at least one advertisement is received from the user of the user terminal 100, the processor 130 may display at least one advertisement on the second display unit 120. Here, at least one advertisement may be pre-mapped to at least one content. When the pre-mapped advertisement is recognized, the processor 130 may display the pre-mapped advertisement on the second display unit 120. However, it is not limited thereto.

Meanwhile, when an input indicating that at least one advertisement is not displayed is received from the user of the user terminal 100, the processor 130 may not display the at least one advertisement on the second display unit 120. In this case, the second display unit 120 may be deactivated.

According to some embodiments of the present disclosure, when the processor 130 of the user terminal 100 displays at least one advertisement on the second display unit 120, at least one piece of information related to at least one advertisement is included. The communication unit 150 may be controlled to broadcast a signal. Here, the at least one information related to at least one advertisement includes identification information of the user terminal 100, and includes a first address for accessing the homepage related to at least one advertisement and identification information of the user terminal 100. It may include at least one of the first addresses for downloading at least one application related to at least one advertisement. However, it is not limited thereto.

When the communication unit 150 of the user terminal 100 broadcasts at least one signal, at least one external terminal receives the signal, and at least through information related to at least one advertisement included in the received signal You can perform one action. Here, at least one action may mean accessing the first address through an external terminal.

Meanwhile, the processor 130 of the user terminal 100 may determine whether to activate the camera unit when at least one advertisement is displayed on the second display unit 120 (S130).

Specifically, when an input to activate the camera unit 140 is received from the user of the user terminal 100, the processor 130 may activate the camera unit 140. However, the present invention is not limited thereto, and the processor 130 may activate the camera unit 140 even if an input to activate the camera unit 140 is not received from the user of the user terminal 100.

Meanwhile, when an input indicating that the camera unit 140 is not activated is received from the user of the user terminal 100, the processor 130 may not activate the camera unit 140. However, it is not limited thereto.

According to some embodiments of the present disclosure, the processor 130 of the user terminal 100 may deactivate the camera unit 140 when it is recognized that at least one advertisement being displayed on the second display unit 120 has ended. have. Accordingly, the battery of the user terminal 100 can be saved. However, it is not limited thereto.

Meanwhile, when the processor 130 of the user terminal 100 recognizes that the camera unit 140 is activated, it may capture at least one image through the activated camera unit 140 (S140).

Specifically, the processor 130 may capture at least one image through the second camera 142 provided on the same surface as the second display unit 120 on which at least one advertisement is displayed.

Meanwhile, the processor 130 of the user terminal 100 may control the communication unit 150 to transmit at least one photographed image to the server 200 (S150).

In this case, the server 200 may recognize the number of viewers viewing at least one advertisement based on at least one image received from the user terminal 100.

Specifically, the server 200 may recognize at least one person included in at least one image. In addition, the server 200 may recognize the viewpoint of at least one person and recognize whether the user terminal 100 is watching at least one advertisement being displayed. Meanwhile, the server 200 having recognized the number of at least one viewer may determine a reward based on the number of at least one viewer. Hereinafter, an operation in which the server 200 recognizes the number of viewers through at least one image and determines a reward based on the recognized number of viewers will be described later with reference to FIGS. 6 to 7.

Meanwhile, according to some embodiments of the present disclosure, when the processor 130 of the user terminal 100 transmits at least one image to the server 200, the at least one image may be deleted.

Specifically, the processor 130 may transmit at least one image stored in the memory of the user terminal 100 or the like to the server 200 and then delete it. Accordingly, personal information of at least one person photographed through the camera unit 140 of the user terminal 100 may not be stored in the user terminal 100. However, it is not limited thereto.

According to the above configuration, the user terminal 100 may display at least one advertisement to the outside by displaying at least one advertisement on the second display unit 120. In addition, the user terminal 100 photographs at least one image related to a viewer watching at least one advertisement and transmits it to the server 200, so that the user can expect an appropriate compensation for launching at least one advertisement. have.

Meanwhile, the server 200 that has received at least one image from the user terminal 100 may determine a reward related to the user terminal 100 based on the at least one image. Hereinafter, a method of determining a reward by the server 200 will be described with reference to FIG. 6.

6 is a flowchart illustrating an example of a method of generating a reward for a user terminal based on at least one image received from a user terminal by a processor of a server according to some embodiments of the present disclosure.

Referring to FIG. 6, the processor 210 of the server 200 may determine a reward related to the user terminal 100 based on at least one image received from the user terminal 100 through the communication unit 220 ( S210).

Here, the reward may include quantitative information on the amount of coins generated as the user terminal 100 displays at least one advertisement.

The coin may mean any form of cryptocurrency that can be operated on the blockchain network 300.

Specifically, at least one content executable in the user terminal 100 may be prescribed to pay a cost necessary for execution when purchasing an item, downloading a content, or playing a video. In this case, the coin may be any form of medium that can be traded within the blockchain network 300 in order to be paid as an execution cost. However, it is not limited thereto.

Meanwhile, according to some embodiments of the present disclosure, the reward may be at least one item related to at least one content displayed on the user terminal 100. Here, the item may be a product that can be sold, exchanged, or purchased within at least one content. However, it is not limited thereto.

Meanwhile, according to some embodiments of the present disclosure, at least one item may be at least one item that is not related to at least one content.

Specifically, the at least one item may be an item related to at least one advertisement being displayed on the second display unit 120 of the user terminal 100.

For example, at least one advertisement displayed on the second display unit 120 of the user terminal 100 may be an advertisement that is not related to at least one content displayed on the first display unit 110. In this case, the at least one item may be related to at least one advertisement being displayed on the second display unit 120 and not related to at least one content being displayed on the first display unit 110.

For another example, the processor 130 of the user terminal 100 may display at least one advertisement on the second display unit 120 even when at least one content is not being displayed on the first display unit 110. May be. In this case, the at least one item may be an item related to at least one advertisement being displayed on the second display unit 120. However, it is not limited thereto.

Meanwhile, the processor 210 of the server 200 recognizes the number of at least one viewer viewing at least one advertisement being displayed on the second display unit 120 of the user terminal 100 through at least one image. can do.

Specifically, the processor 210 may recognize at least one viewer included in at least one image. The processor 210 that recognizes the at least one viewer may generate a facial stereoscopic image of at least one viewer, and may recognize the viewpoint of the at least one viewer through the generated facial stereoscopic image. In this case, when the processor 210 recognizes that the at least one viewpoint is toward the second display unit 120 of the user terminal 100, at least one viewer displays at least one advertisement displayed on the user terminal 100. You can recognize that you are watching. Hereinafter, an operation in which the processor 210 recognizes the number of at least one viewer based on at least one image will be described later with reference to FIG. 7.

Meanwhile, the processor 210 of the server 200 may determine a reward related to the user terminal 100 based on the recognized number of at least one viewer.

For example, the processor 210 may determine an amount of coins corresponding to the number of viewers as a reward. For another example, the processor 210 may determine an amount of coins in direct proportion to the number of at least one viewer as a reward. That is, when the number of at least one viewer included in at least one image is large, the reward for the user terminal 100 may increase. However, it is not limited thereto.

Meanwhile, according to some embodiments of the present disclosure, the processor 210 of the server 200 determines the time during which at least one viewer is viewing at least one advertisement based on at least one image received from the user terminal 100. I can recognize it. In addition, the server 200 may determine a reward based on the recognized time.

Specifically, the server 200 may recognize whether the viewpoint of at least one viewer included in the first image among at least one image is facing the user terminal 100. Also, the server 200 may recognize whether the viewpoint of at least one viewer included in the second image among the at least one image is facing the user terminal 100. And, when the server 200 determines that the viewpoint of at least one viewer recognized in the first image and the second image is watching at least one advertisement, the time when the first image is captured and the time when the second image is captured You can recognize the time in between. In this case, the server 200 may determine the reward based on the recognized time. That is, when it is recognized that the time during which at least one viewer is watching at least one advertisement is long based on at least one image, the reward for the user terminal 100 may increase. However, it is not limited thereto.

Meanwhile, according to some embodiments of the present disclosure, when the processor 210 of the server 200 determines a reward related to the user terminal 100 based on at least one image, it may delete at least one image. Accordingly, personal information of at least one viewer included in the at least one image may not be leaked to the outside. However, it is not limited thereto.

When the reward is determined, the processor 210 of the server 200 may generate a transfer transaction for transferring the amount of coins corresponding to the reward to the account associated with the user terminal 100 (S220).

Here, the account related to the user terminal 100 may mean a wallet address related to the user terminal 100 managed by the blockchain network 300. For example, the blockchain network 300 may store quantitative information about the amount of coins stored in the wallet of the user terminal 100.

In this case, the server 200 may generate a transfer transaction capable of performing correction, change, and update of information on the amount of coins currently stored in the wallet of the user terminal 100. However, it is not limited thereto.

Meanwhile, the processor 210 of the server 200 controls the communication unit 220 to transmit the transfer transaction to at least one node included in the blockchain network 300, so that a plurality of nodes can perform the transfer transaction through a consensus algorithm. It may be caused to write to the block (S230).

Specifically, when a transfer transaction is received from the server 200 to at least one node, the blockchain network 300 may verify the transfer transaction through a consensus algorithm. In addition, each of the plurality of nodes may generate a block and record a transfer transaction in the generated block.

On the other hand, when a transfer transaction is recorded in the blockchain network 300, it is virtually impossible for the transfer transaction to be forged or altered. Accordingly, the transfer transaction paid as the user terminal 100 exposes the advertisement can be prevented from being modified by a third party, and the transfer transaction can be guaranteed in a state in which integrity can be guaranteed.

According to the above configuration, the server 200 may recognize the number of at least one viewer included in at least one image received from the user terminal 100. In addition, the server 200 may determine a reward for the user terminal 100 based on the recognized number of at least one viewer. Accordingly, the user may act so that at least one advertisement being displayed on the second display unit 120 is clearly visible to the outside in order to obtain more profits. In addition, from the standpoint of an advertiser or publisher related to at least one advertisement, it is possible to expect that the revenue for the advertisement increases a little more by the user acting to make the at least one advertisement more visible.

Meanwhile, the processor 210 of the server 200 needs to recognize whether at least one viewer included in the at least one image is watching at least one advertisement being displayed on the user terminal 100. Hereinafter, an operation in which the processor 210 recognizes whether at least one viewer is watching at least one advertisement will be described with reference to FIG. 7.

7 is a flowchart illustrating an example of a method for a processor of a server to recognize a viewer who has viewed at least one advertisement according to some embodiments of the present disclosure.

Referring to FIG. 7, the processor 210 of the server 200 may recognize the face of at least one viewer through at least one image (S310).

Specifically, the processor 210 of the server 200 may recognize at least one object included in at least one image. Further, the processor 210 may classify at least one object included in the at least one image into a person and an object other than a person using the object recognition module. Here, the object recognition module is a deep neural network (DNN), a neural network, a convolutional neural network (CNN), a recurrent neural network (RNN), an auto encoder ( auto encoder), Generative Adversarial Networks (GAN), restricted boltzmann machine (RBM), deep belief network (DBN), Q network, U network, Siam network, etc. may be used. In addition, the object recognition model may be a model learned by at least one of supervised learning, unsupervised learning, and semi supervised learning.

In addition, the processor 210 of the server 200 may recognize the face of at least one object recognized as a person. Here, the method by which the processor 210 recognizes a person's face is not limited to a specific method.

Meanwhile, the processor 210 of the server 200 may generate a three-dimensional facial image for the recognized face (S320).

Specifically, the at least one image in the present disclosure may be a plurality of images photographing at least one viewer at a preset time interval. Alternatively, it may be a plurality of images having different viewpoints taken through at least one camera other than the second camera 142 and the second camera 142 provided on the second display unit 120 of the user terminal 100. . However, the present invention is not limited thereto, and the second camera 142 provided in the user terminal 100 may be a wide-angle camera having a wide shooting angle so that at least one viewer can be photographed from various angles.

Meanwhile, when at least one viewer is photographed from various viewpoints, the face of at least one viewer may be generated as a three-dimensional image using a time slicing photographing technique. Here, the time division technique may be an image technique in which at least one camera appears to rotate around the subject while the subject is stationary. Hereinafter, since the time division technique is a known technique, a detailed description thereof will be omitted.

Meanwhile, the processor 210 of the server 200 may recognize the viewpoint of at least one viewer through the generated three-dimensional facial image (S330).

Here, the viewpoint of the at least one viewer is at least one advertisement that is displayed by the at least one viewer photographed by the camera unit 140 of the user terminal 100 on the second display unit 120 of the user terminal 100 It may be recognized to determine whether or not you are watching.

Meanwhile, the processor 210 may use a viewpoint recognition model to recognize the viewpoint of at least one viewer. Here, as a viewpoint recognition model, a deep neural network (DNN). Neural network, convolutional neural network (CNN), recurrentneural network (RNN), auto encoder, Generative Adversarial Networks (GAN), restricted boltzmann machine (RBM) ), a deep belief network (DBN), a Q network, a U network, and a Siam network. In addition, the viewpoint recognition model may be a model learned by at least one of supervised learning, unsupervised learning, and semi supervised learning. A method of recognizing a viewer's viewpoint using a viewpoint recognition model is a known technology, and a detailed description thereof will be omitted.

Meanwhile, when the processor 210 of the server 200 recognizes that the viewpoint of the at least one viewer is toward the at least one image, it may recognize that the at least one viewer is watching the at least one advertisement (S340). .

In addition, the processor 210 may recognize the number of at least one viewer watching at least one advertisement.

Also, the processor 210 may recognize a time when at least one viewer viewed at least one advertisement based on at least one image.

On the other hand, when it is recognized that the processor 210 does not recognize that the viewpoint of the at least one viewer points toward the at least one image, it may recognize that the at least one viewer is not watching the at least one advertisement. However, it is not limited thereto.

According to the above configuration, the processor 210 of the server 200 may recognize a viewer viewing at least one advertisement being displayed on the user terminal 100 through the at least one image. Accordingly, the reward for the user terminal 100 may be determined only by at least one viewer who is watching the advertisement. That is, a reward to be provided by an advertiser or publisher related to at least one advertisement may be sincerely determined.

8 is a flowchart illustrating an example of a method for a server to record a transfer transaction in a blockchain network according to some embodiments of the present disclosure.

Referring to FIG. 8, the processor 130 of the user terminal 100 may display at least one content on the first display unit 110 (S410 ).

Specifically, when receiving an input to execute at least one content from a user of the user terminal 100, the processor 130 may display at least one content on the first display unit 110.

For example, when receiving an input to execute a game from a user, the processor 130 may display the execution screen of at least one game on the first display unit 110 after executing the game.

When the processor 130 of the user terminal 100 displays at least one content on the first display unit 110, whether to display at least one advertisement related to the at least one content on the second display unit 120 Can be determined (S420).

For example, when an input to display at least one advertisement is received from a user of the user terminal 100, the processor 130 may display at least one advertisement on the second display unit 120.

Meanwhile, when at least one advertisement is displayed on the second display unit 120, the processor 130 of the user terminal 100 may determine whether to activate the camera unit 140 (S430 ).

For example, when an input to activate the camera unit 140 is received from the user of the user terminal 100, the processor 130 may activate the camera unit 140. However, it is not limited thereto.

Meanwhile, when the processor 130 of the user terminal 100 recognizes that the camera unit 140 is activated, it may capture at least one image through the activated camera unit 140 (S440).

Specifically, the processor 130 may capture at least one image through at least one camera related to at least one display unit on which at least one advertisement is displayed.

For example, when the second display unit 120 recognizes that at least one advertisement is being displayed, the processor 130 may capture at least one image through the second camera 142.

Meanwhile, the processor 130 of the user terminal 100 may control the communication unit 150 to transmit at least one photographed image to the server 200 (S150).

In addition, the processor 210 of the server 200 that has received at least one image from the user terminal 100 through the communication unit 220 may determine a reward associated with the user terminal 100 based on the at least one image. (S460).

Specifically, the processor 210 may determine a reward including any form of cryptocurrency or item operable on the blockchain network 300 as a reward for displaying at least one advertisement on the user terminal 100. have.

On the other hand, the processor 210 of the server 200 may generate a transfer transaction for transferring the amount of coins corresponding to the reward to the account associated with the user terminal 100 (S470).

Specifically, the processor 210 may generate a transfer transaction capable of performing correction, change, and update of information on the amount of coins currently stored in the wallet of the user terminal 100. However, it is not limited thereto.

Meanwhile, according to some embodiments of the present disclosure, the transfer transaction may include a smart contract that executes an instruction when a preset condition is satisfied.

Specifically, the smart contract may be written in a digital language and executed in any computing device in order for the server 200 to perform a transfer command related to a reward to the user terminal 100 based on a transfer transaction. That is, when at least one of the code and the function included in the smart contract is executed, an arbitrary type of operation according to some embodiments of the present disclosure may be performed.

The smart contract may be executed by at least one of a method of creating a new smart contract, a method of executing a function on a specific smart contract, or a method of transmitting a coin operable in the blockchain network 300. In addition, smart contracts can be executed by transactions or other contracts generated by externally owned accounts. However, it is not limited thereto.

Meanwhile, the processor 210 of the server 200 may control the communication unit 220 to transmit the transfer transaction to at least one node included in the blockchain network 300 (S480).

Specifically, the processor 210 may cause a plurality of nodes to record the transfer transaction in a block through a consensus algorithm by transmitting the transfer transaction to the blockchain network 300.

Meanwhile, when the blockchain network 300 receives the transfer transaction from the communication unit 220 of the server 200, the transfer transaction may be recorded in a block based on the consensus algorithm (S490).

Specifically, a plurality of nodes included in the blockchain network 300 may verify a transfer transaction through a consensus algorithm. In addition, when the verification of the transfer transaction is completed, each of the plurality of nodes may generate a block and record the transfer transaction in the generated block. However, it is not limited thereto.

According to the above, a system in which the user terminal 100 displays at least one advertisement, and the server 200 pays compensation through at least one image captured while displaying at least one advertisement may be configured. .

9 shows a general schematic diagram of an exemplary computing environment in which embodiments of the present disclosure may be implemented.

While the present disclosure has generally been described above with respect to computer-executable instructions that may be executed on one or more computers, those skilled in the art will appreciate that the present disclosure may be implemented in combination with other program modules and/or as a combination of hardware and software. I will know.

In general, modules herein include routines, procedures, programs, components, data structures, etc. that perform particular tasks or implement particular abstract data types. Further, to those skilled in the art, the method of the present disclosure is not limited to single-processor or multiprocessor computer systems, minicomputers, mainframe computers, as well as personal computers, handheld computing devices, microprocessor-based or programmable household appliances, etc. It will be appreciated that it may be implemented with other computer system configurations, including one or more associated devices).

The described embodiments of the present disclosure may also be practiced in a distributed computing environment where certain tasks are performed by remote processing devices that are connected through a communication network. In a distributed computing environment, program modules may be located in both local and remote memory storage devices.

Computers typically include a variety of computer-readable media. A computer-accessible medium includes volatile and non-volatile media, transitory and non-transitory media, and removable and non-removable media. By way of example, and not limitation, computer-readable media may include computer-readable storage media and computer-readable transmission media.

Computer-readable storage media include volatile and nonvolatile media, transitory and non-transitory media, removable and non-removable media implemented in any method or technology for storing information such as computer-readable instructions, data structures, program modules or other data. Includes the medium. Computer-readable storage media include RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, digital video disk (DVD) or other optical disk storage, magnetic cassette, magnetic tape, magnetic disk storage, or other magnetic storage. Devices, or any other medium that can be accessed by a computer and used to store desired information.

Computer-readable transmission media typically implement computer-readable instructions, data structures, program modules or other data on a modulated data signal such as a carrier wave or other transport mechanism. Includes all information transmission media. The term modulated data signal refers to a signal in which one or more of the characteristics of the signal is set or changed to encode information in the signal. By way of example, and not limitation, computer-readable transmission media include wired media such as a wired network or direct-wired connection, and wireless media such as acoustic, RF, infrared, and other wireless media. Combinations of any of the above-described media are also intended to be included within the scope of computer-readable transmission media.

An exemplary environment 1100 is shown that implements various aspects of the present disclosure, including a computer 1102, which includes a processing device 1104, a system memory 1106, and a system bus 1108. do. System bus 1108 couples system components, including but not limited to, system memory 1106 to processing device 1104. The processing unit 1104 may be any of a variety of commercially available processors. Dual processors and other multiprocessor architectures may also be used as processing unit 1104.

The system bus 1108 may be any of several types of bus structures that may be additionally interconnected to a memory bus, a peripheral bus, and a local bus using any of a variety of commercial bus architectures. System memory 1106 includes read-only memory (ROM) 1110 and random access memory (RAM) 1112. The basic input/output system (BIOS) is stored in non-volatile memory 1110 such as ROM, EPROM, EEPROM, etc. This BIOS is a basic input/output system that helps transfer information between components in the computer 1102, such as during startup. Includes routines. RAM 1112 may also include high speed RAM such as static RAM for caching data.

Computer 1102 also includes internal hard disk drive (HDD) 1114 (e.g., EIDE, SATA)-This internal hard disk drive 1114 can also be configured for external use within a suitable chassis (not shown). Yes--, magnetic floppy disk drive (FDD) 1116 (for example, to read from or write to removable diskette 1118), and optical disk drive 1120 (e.g., CD-ROM For reading the disk 1122 or reading from or writing to other high-capacity optical media such as DVD). The hard disk drive 1114, magnetic disk drive 1116, and optical disk drive 1120 are each connected to the system bus 1108 by a hard disk drive interface 1124, a magnetic disk drive interface 1126, and an optical drive interface 1128. ) Can be connected. The interface 1124 for implementing an external drive includes, for example, at least one or both of USB (Universal Serial Bus) and IEEE 1394 interface technologies.

These drives and their associated computer readable media provide non-volatile storage of data, data structures, computer executable instructions, and the like. In the case of computer 1102, drives and media correspond to storing any data in a suitable digital format. Although the description of the computer-readable storage medium above refers to a removable optical medium such as a HDD, a removable magnetic disk, and a CD or DVD, those skilled in the art may include a zip drive, a magnetic cassette, a flash memory card, a cartridge, It will be appreciated that other types of computer-readable storage media, such as etc., may also be used in the exemplary operating environment and that any such media may contain computer-executable instructions for performing the methods of the present disclosure. .

A number of program modules, including the operating system 1130, one or more application programs 1132, other program modules 1134, and program data 1136, may be stored in the drive and RAM 1112. All or part of the operating system, applications, modules, and/or data may also be cached in RAM 1112. It will be appreciated that the present disclosure may be implemented on a number of commercially available operating systems or combinations of operating systems.

A user may input commands and information to the computer 1102 through one or more wired/wireless input devices, for example, a pointing device such as a keyboard 1138 and a mouse 1140. Other input devices (not shown) may include a microphone, IR remote control, joystick, game pad, stylus pen, touch screen, and the like. Although these and other input devices are often connected to the processing unit 1104 through an input device interface 1142 that is connected to the system bus 1108, a parallel port, IEEE 1394 serial port, game port, USB port, IR interface, Can be connected by other interfaces such as etc.

A monitor 1144 or other type of display device is also connected to the system bus 1108 through an interface such as a video adapter 1146. In addition to the monitor 1144, the computer generally includes other peripheral output devices (not shown) such as speakers, printers, etc.

Computer 1102 may operate in a networked environment using logical connections to one or more remote computers, such as remote computer(s) 1148 via wired and/or wireless communication. The remote computer(s) 1148 may be a workstation, server computer, router, personal computer, portable computer, microprocessor-based entertainment device, peer device, or other common network node, and is generally referred to as a computer 1102. Although including many or all of the described components, only memory storage device 1150 is shown for simplicity. The logical connections shown include wired/wireless connections to a local area network (LAN) 1152 and/or to a larger network, eg, a wide area network (WAN) 1154. Such LAN and WAN networking environments are common in offices and companies, and facilitate an enterprise-wide computer network such as an intranet, all of which can be connected to a worldwide computer network, for example the Internet.

When used in a LAN networking environment, the computer 1102 is connected to the local network 1152 via a wired and/or wireless communication network interface or adapter 1156. Adapter 1156 may facilitate wired or wireless communication to LAN 1152, which also includes a wireless access point installed therein to communicate with wireless adapter 1156. When used in a WAN networking environment, the computer 1102 may include a modem 1158, connected to a communication server on the WAN 1154, or through the Internet, etc. to establish communication through the WAN 1154 Have means. The modem 1158, which may be an internal or external and a wired or wireless device, is connected to the system bus 1108 through a serial port interface 1142. In a networked environment, program modules described for the computer 1102 or portions thereof may be stored in the remote memory/storage device 1150. It will be appreciated that the network connections shown are exemplary and other means of establishing communication links between computers may be used.

Computer 1102 is associated with any wireless device or entity deployed and operated in wireless communication, e.g., a printer, scanner, desktop and/or portable computer, portable data assistant (PDA), communication satellite, wireless detectable tag. It operates to communicate with any equipment or place and phone. This includes at least Wi-Fi and Bluetooth wireless technologies. Thus, the communication may be a predefined structure as in a conventional network or may simply be ad hoc communication between at least two devices.

Wi-Fi (Wireless Fidelity) allows you to connect to the Internet, etc. without wires. Wi-Fi is a wireless technology such as a cell phone that allows such devices, for example computers, to transmit and receive data indoors and outdoors, ie anywhere within the coverage area of a base station. Wi-Fi networks use a wireless technology called IEEE 802.11 (a,b,g, etc.) to provide a secure, reliable and high-speed wireless connection. Wi-Fi can be used to connect computers to each other, to the Internet, and to a wired network (using IEEE 802.3 or Ethernet). Wi-Fi networks can operate in unlicensed 2.4 and 5 GHz radio bands, for example at 11 Mbps (802.11a) or 54 Mbps (802.11b) data rates, or in products that include both bands (dual band). have.

A person of ordinary skill in the art of the present disclosure includes various exemplary logical blocks, modules, processors, means, circuits and algorithm steps described in connection with the embodiments disclosed herein, electronic hardware, (convenience). For the sake of clarity, it will be appreciated that it may be implemented by various forms of program or design code or a combination of both (referred to herein as "software"). To clearly illustrate this interchangeability of hardware and software, various illustrative components, blocks, modules, circuits and steps have been described above generally in terms of their functionality. Whether such functionality is implemented as hardware or software depends on the particular application and design constraints imposed on the overall system. A person of ordinary skill in the art of the present disclosure may implement the described functions in various ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present disclosure.

The various embodiments presented herein may be implemented as a method, apparatus, or article of manufacture using standard programming and/or engineering techniques. The term “article of manufacture” includes a computer program or media accessible from any computer-readable device. For example, computer-readable storage media include magnetic storage devices (e.g., hard disks, floppy disks, magnetic strips, etc.), optical disks (e.g., CD, DVD, etc.), smart cards, and flash Memory devices (eg, EEPROMs, cards, sticks, key drives, etc.), but are not limited thereto. The term “machine-readable medium” includes, but is not limited to, wireless channels and various other media capable of storing, holding, and/or transmitting instruction(s) and/or data.

It is to be understood that the specific order or hierarchy of steps in the presented processes is an example of exemplary approaches. Based on the design priorities, it is to be understood that within the scope of the present disclosure a specific order or hierarchy of steps in processes may be rearranged. The appended method claims provide elements of the various steps in a sample order, but are not meant to be limited to the specific order or hierarchy presented.

The description of the presented embodiments is provided to enable any person skilled in the art to make or use the present disclosure. Various modifications to these embodiments will be apparent to those of ordinary skill in the art, and general principles defined herein may be applied to other embodiments without departing from the scope of the present disclosure. Thus, the present disclosure is not limited to the embodiments presented herein, but is to be interpreted in the widest scope consistent with the principles and novel features presented herein.

Claims (15)

A computer program stored on a computer-readable storage medium, comprising:
The computer program includes instructions for causing a processor of the user terminal to perform the following steps, the steps:
Displaying at least one content on a first display unit;
When the at least one content is displayed on the first display unit, it is determined whether to display at least one advertisement related to the at least one content on a second display unit provided at a position facing the first display unit The step of doing;
Determining whether to activate a camera unit provided on the same surface as the second display unit when the at least one advertisement is displayed on the second display unit;
Capturing at least one image through the camera unit when it is recognized that the camera unit is activated; And
Transmitting the at least one image to a server;
Containing,
A computer program stored on a computer-readable storage medium.
The method of claim 1,
The step of determining whether to display at least one advertisement related to the at least one content on a second display unit,
When an input to display the at least one advertisement is received from a user of a user terminal, displaying the at least one advertisement on the second display unit;
Containing,
A computer program stored on a computer-readable storage medium.
The method of claim 1,
When the at least one advertisement is displayed on the second display unit, determining whether to activate the camera unit,
Activating the camera unit when an input to activate the camera unit is received from a user of a user terminal;
Containing,
A computer program stored on a computer-readable storage medium.
The method of claim 1,
When the at least one advertisement is displayed on the second display unit, determining whether to activate the camera unit,
Inactivating the camera unit when it is recognized that at least one advertisement being displayed on the second display unit has ended;
Containing,
A computer program stored on a computer-readable storage medium.
The method of claim 1,
Deleting the at least one image when transmitting the at least one image to a server;
Further comprising
A computer program stored on a computer-readable storage medium.
The method of claim 1,
When the at least one advertisement is being displayed on the second display unit, recognizing a first area in which the at least one advertisement is displayed;
Determining whether a touch input is sensed within the first area; And
When it is recognized that the touch input is detected within the first area, displaying the at least one advertisement in a second area of the second display unit having a size smaller than that of the first area;
Further comprising,
A computer program stored on a computer-readable storage medium.
The method of claim 6,
When it is recognized that the touch input is detected in the first area, displaying the at least one advertisement in a second area of the second display unit having a size smaller than that of the first area,
Recognizing a third area within the first area in which a touch input is sensed; And
Determining the second region using the first region and the third region;
Further comprising,
A computer program stored on a computer-readable storage medium.
The method of claim 7,
The second area,
A region in which the third region is excluded from the first region,
A computer program stored on a computer-readable storage medium.
A computer program stored on a computer-readable storage medium, comprising:
The computer program includes instructions for causing a processor of the server to perform the following steps, the steps:
Determining a reward related to the user terminal based on at least one image received from the user terminal-The at least one image is provided at a position facing the first display unit of the user terminal. At least one image captured through a camera unit provided on the same surface as the display unit -;
Generating a transfer transaction for transferring the amount of coins corresponding to the reward to an account associated with the user terminal; And
Sending the transfer transaction to at least one node included in the blockchain network, causing a plurality of nodes to record the transfer transaction in a block through a consensus algorithm;
Containing,
A computer program stored on a computer-readable storage medium.
The method of claim 9,
The step of determining a reward related to the user terminal based on at least one image received from the user terminal,
Recognizing the number of at least one viewer viewing at least one advertisement being displayed on a second display unit of the user terminal through the at least one image;
Containing,
A computer program stored on a computer-readable storage medium.
The method of claim 10,
Recognizing the number of at least one viewer viewing at least one advertisement being displayed on the second display unit of the user terminal through the at least one image,
Recognizing the face of at least one viewer;
Generating a three-dimensional facial image of the face;
Recognizing the viewpoint of the at least one viewer through the three-dimensional facial image; And
Recognizing that the at least one viewer is watching the at least one advertisement when it is recognized that the viewpoint of the at least one viewer is toward the at least one image;
Containing,
A computer program stored on a computer-readable storage medium.
The method of claim 9,
When determining the reward associated with the user terminal based on the at least one image, deleting the at least one image;
Further comprising,
A computer program stored on a computer-readable storage medium.
Displaying at least one content on the first display unit by the user terminal;
When the user terminal displays the at least one content on the first display unit, the user terminal displays at least one advertisement related to the at least one content on a second display unit provided at a position facing the first display unit Determining whether to do it;
Determining, by the user terminal, whether to activate a camera unit provided on the same surface as the second display unit when the at least one advertisement is displayed on the second display unit;
Taking at least one image through the camera unit when the user terminal recognizes that the camera unit is activated;
Transmitting, by the user terminal, the at least one image to a server;
Determining, by a server, a reward associated with the user terminal based on at least one image received from the user terminal;
Generating a transfer transaction in which the server transfers the amount of coins corresponding to the rewards to an account associated with the user terminal; And
Causing the server to transmit the transfer transaction to at least one node included in the blockchain network, thereby causing a plurality of nodes to record the transfer transaction in a block through a consensus algorithm;
Containing,
A system that provides a reward to a user terminal displaying at least one advertisement.
As a user terminal,
A first display unit that displays at least one content;
A second display unit provided at a position facing the first display unit;
Communication department; And
Processor;
Including,
The processor,
Controlling the first display unit to display at least one content on the first display unit,
When the at least one content is displayed on the first display unit, determining whether to display at least one advertisement related to the at least one content on a second display unit,
When the at least one advertisement is displayed on the second display unit, it is determined whether to activate a camera unit provided on the same surface as the second display unit,
When it is recognized that the camera unit is activated, at least one image is photographed through the camera unit,
Controlling the communication unit to transmit the at least one image to a server,
User terminal.
As a server,
Communication department; And
Processor;
Including,
The processor;
Determining a reward related to the user terminal based on at least one image received from the user terminal-The at least one image is a second display provided at a position facing the first display unit of the user terminal At least one image taken through a camera unit provided on the same side as the part -,
Create a transfer transaction for transferring the amount of coins corresponding to the rewards to an account related to the user terminal,
By transmitting the transfer transaction to at least one node included in the blockchain network, causing a plurality of nodes to record the transfer transaction in a block through a consensus algorithm,
server.

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