KR102198638B1 - Method of reliable advertisement and user reward using blockchain-based electronic system for - Google Patents

Abstract

A reliable advertisement and user compensation method using a blockchain-based electronic system includes depositing tokens received from a publisher through a first electronic device of the electronic system in an electronic system, and based on receiving the publisher's tokens, Providing a post created by the electronic system to a user through a second electronic device, and when the user views the post and the distribution condition is satisfied, distributing a portion of the tokens deposited in the electronic system to the user. do.

Description

A reliable advertisement and user compensation method using a blockchain-based electronic system {METHOD OF RELIABLE ADVERTISEMENT AND USER REWARD USING BLOCKCHAIN-BASED ELECTRONIC SYSTEM FOR}

The present disclosure relates to a reliable advertisement method and a user compensation method using an electronic system configured based on a block chain.

As various products are produced and distributed, efficient advertising has become an important means of inducing the sale of products. In recent years, activities through online spaces and mobile devices have become common, and accordingly, online/mobile advertisements are also being treated as a major marketing tool. However, fraudulent advertisements such as fraudulent clicks and fraudulent downloads may cause an increase in online marketing costs, thereby damaging advertisers and consumers, and lowering the reliability of advertisements.

On the other hand, on the online space, personal information can be easily disclosed. Personal information can be used to enable personalized advertisements, but consumers can be threatened due to invasion of privacy. As such, in an environment in which various advertisements are issued, it is necessary to carefully deal with factors such as reliable advertisement, privacy protection, and efficient marketing.

Blockchain is a technique for storing distributed and duplicated data in a plurality of computing devices in the form of blocks connected in a chain structure. Blockchain techniques are used to disclose data to all users accessing the chain structure instead of storing data only on a centralized server. Blockchain technique can prevent data forgery or tampering based on information sharing. Therefore, the blockchain technique can be advantageously employed in an online/mobile environment where various threats exist.

The technology behind the present application is disclosed in Korean Patent Application Publication No. 10-2018-0069356.

The present disclosure may provide embodiments of using a blockchain-based electronic system in an online/mobile environment to provide reliable advertisements and user compensation.

In some embodiments, a reliable advertisement and user compensation method using a block chain-based electronic system includes depositing tokens received from a publisher through a first electronic device of the electronic system in an electronic system, and receiving tokens of the publisher. On the basis of, providing a post created by the publisher to the user through a second electronic device of the electronic system, and when the user views the post and the distribution condition is satisfied, a portion of the tokens deposited in the electronic system is transferred to the user. It may include distributing.

According to embodiments, an advertiser may provide a reliable advertisement based on published information and allowed posts, and may enhance a brand image. In addition, the advertiser can enable efficient advertisement by performing targeted marketing without wasting advertisement exposure. Furthermore, consumers can control their own way of sharing personal information and receive compensation based on disclosure of personal information. Furthermore, the consumer can acquire only high-quality information that the consumer wants.

1 is a conceptual diagram illustrating an exemplary configuration of a block chain-based electronic system according to embodiments.
FIG. 2 is a block diagram illustrating an exemplary configuration of an electronic device for implementing each node of FIG. 1.
FIG. 3 is an exemplary conceptual diagram for explaining a reliable advertisement and user compensation method using the block chain-based electronic system of FIG. 1.
FIG. 4 is a conceptual diagram illustrating an exemplary implementation related to the block chain-based electronic system of FIG. 3.
5 is a conceptual diagram illustrating exemplary operations of the electronic system based on the block chain of FIG. 3.
6 and 7 are conceptual diagrams for explaining an exemplary implementation related to the electronic system based on the block chain of FIG. 5.
8 is a flow chart illustrating an exemplary implementation related to the electronic system based on the block chain of FIG. 5.
FIG. 9 is another exemplary conceptual diagram for explaining a reliable advertisement and user compensation method using the block chain-based electronic system of FIG. 3.
10 to 12 are conceptual diagrams for explaining an exemplary implementation related to the electronic system based on the block chain of FIG. 9.

The features mentioned above and the detailed description below show exemplary embodiments to enable description and better understanding of the present disclosure. The present disclosure is not limited to these embodiments, and may be implemented in different aspects. The following embodiments are merely examples for making the present disclosure complete, and are provided to convey clear explanations to those of ordinary skill in the art. Accordingly, when the present disclosure may be implemented in multiple embodiments, any particular one of these embodiments or any equivalents thereof may be employed to implement the present disclosure.

In the following descriptions, when a certain component is referred to as including a specific element or a certain process is referred to as including a specific operation, other elements or other operations may be further included. Terms used in the following descriptions are provided only to show specific embodiments, and are not intended to limit the present disclosure. Examples described to enable a better understanding may also include complementary embodiments thereof.

Terms used in the following descriptions may have meanings widely understood by those of ordinary skill in the art. Terms commonly used should be interpreted consistently in the context of the descriptions. Furthermore, terms used in the following descriptions should not be construed as having overly ideal or formal meanings unless their meanings are clearly defined. Hereinafter, some embodiments will be described with reference to the accompanying drawings.

Hereinafter, a reliable advertisement and user compensation method using a block chain-based electronic system according to embodiments of the present invention will be described with reference to the drawings.

1 is a conceptual diagram illustrating an exemplary configuration of an electronic system 100 based on a block chain according to embodiments.

Blockchain is a technique for storing distributed and duplicated data in a plurality of electronic devices in the form of blocks connected in a chain structure. The blockchain-based electronic system 100 may be implemented by including a plurality of nodes (represented by a circle in Fig. 1) and chains (represented by a dotted line in Fig. 1).

Each of the nodes may be implemented as an electronic device (eg, a computing device) capable of supporting data communication, data processing, data storage, and data output. An exemplary configuration of each node will be described with reference to FIG. 2.

Each of the chains may be implemented as a wired/wireless communication channel for physically/electrically connecting two or more nodes so that two or more nodes can communicate with each other and exchange data/information. It may be understood that electronic devices connected in a chain structure through communication channels constitute the electronic system 100 based on a blockchain.

Each node can be used by a user who performs a given role on the electronic system 100 based on the blockchain. A user can access the electronic system 100 based on a blockchain structure through an electronic device corresponding to the node.

Blockchain techniques are used to disclose data to all users accessing the chain structure instead of storing data only on a centralized server. As an example, data generated and handled by the blockchain-based electronic system 100 can be distributed and copied to electronic devices corresponding to all nodes, and thus all users can share data.

Such data sharing can prevent data falsification or tampering, and can ensure data reliability. As an example, data stored in the electronic system 100 based on a blockchain may be protected from external threats such as hacking. Therefore, the blockchain technique can be advantageously employed in an online/mobile environment where various threats exist.

1 shows five nodes, but the present disclosure is not limited thereto. The number of nodes constituting the block chain-based electronic system 100 can be variously changed. As an example, the number of nodes may increase to hundreds, thousands, or even more. As the number of nodes increases, the data of the blockchain-based electronic system 100 can be replicated more, and thus the data can be more secure from external threats.

FIG. 2 is a block diagram illustrating an exemplary configuration of an electronic device 200 for implementing each node of FIG. 1.

Each of the nodes of FIG. 1 may be implemented as an electronic device 200 capable of supporting data communication, data processing, data storage, and data output. To this end, the electronic device 200 may include a processor 210, a memory 230, user interface devices 250, a communication device 270, and a bus 290. For example, the electronic device 200 may be one of computing devices such as a desktop computer, a laptop computer, a tablet computer, a smart phone, and a server.

The processor 210 may be a general purpose processor such as a central processing unit (CPU), a special purpose processor such as a graphic processing unit (GPU), or an application processor (AP) of a mobile device. The processor 210 may include one or more processor cores to perform various arithmetic/logical operations. The processor 210 may control overall operations of the electronic device 200 so that the electronic device 200 performs operations intended by the user by executing instruction sets indicated by a program code of software.

The memory 230 may store data processed by the processor 210. In embodiments, the memory 230 may store the program code of the dApp (Decentralized Application) 231. As instruction sets indicated by the program code of the dapp 231 in each of the nodes of FIG. 1 are executed by the processor 210, operations of the electronic system 100 based on the blockchain may be performed. The operations of the blockchain-based electronic system 100 will be described with reference to FIGS. 3 to 12.

The user interface devices 250 may mediate communication between the electronic device 200 and a user. For example, the user interface devices 250 may include input interface devices such as a keyboard, a mouse, a touch screen, a microphone, and a sensor to receive input from a user. As an example, the user interface devices 250 may include output interface devices such as a display, a speaker, a motor, and a lamp to provide information to a user.

The communication device 270 may support communication with the outside of the electronic device 200. To this end, the communication device 270 may process signals and data based on at least one of various wired/wireless communication protocols. For example, the communication device 270 may process signals/data/information exchanged with other nodes connected to the blockchain-based electronic system 100.

The bus 290 may provide a communication path between components of the electronic device 200. The bus 290 may transmit signals/data within the electronic device 200 according to at least one of various bus protocols.

The operations of the blockchain-based electronic system 100 described below may be performed as components of the electronic device 200 operate. The operations described below may be performed by organically operating components of the electronic device 200 based on the execution of the dapp 231 and enabling communication between nodes.

FIG. 3 is an exemplary conceptual diagram for explaining a reliable advertisement and user compensation method using the block chain-based electronic system 100 of FIG. 1.

The block chain-based electronic system 100 of FIG. 1 may operate like the block chain-based electronic system 300 of FIG. 3. As an example, as DApps are executed in the nodes of FIG. 1, the electronic system 300 based on the blockchain may operate.

The blockchain-based electronic system 300 may include a node corresponding to an electronic device owned by the publisher 330 and a node corresponding to an electronic device owned by the user 380. The publisher 330 and the user 380 can access the blockchain-based electronic system 300 through electronic devices owned by them.

The publisher 330 may create a post using an input interface device of the electronic device. The data of the created post may be transmitted to the blockchain-based electronic system 300 through a communication device of the electronic device, and may be stored in nodes of the blockchain-based electronic system 300.

When the posting conditions for the post are satisfied, the post may be posted on the electronic system 300 based on the blockchain. In this case, the user 380 may view the post through the output interface device of the electronic device. Although FIG. 3 shows one publisher 330 and one user 380, it will be well understood that the number of publishers and users accessing the blockchain-based electronic system 300 may vary in various ways. .

As an example, a post may contain an advertisement. In this example, the publisher 330 may be an advertiser who intends to advertise a product through a post, and the user 380 may be a consumer viewing the advertisement.

The publisher 330 may deliver tokens to the blockchain-based electronic system 300 through a communication device of the electronic device in order to request that a post be posted on the blockchain-based electronic system 300. have. Accordingly, tokens received through the electronic device of the publisher 330 may be deposited in the electronic system 300 based on the blockchain (eg, may be staking). The token may mean a digital currency or point that can be traded within the ecosystem of the blockchain-based electronic system 300.

The publisher 330 may pay for advertising by depositing tokens. In some embodiments, rankings for posts of multiple publishers may be calculated based on various factors, such as the amount of tokens deposited, user ratings, and actions of users, and benefits may be given for posts with high rankings. have. In some embodiments, in order to lower the barrier to entry of the publisher 330, tokens in the ecosystem of the blockchain-based electronic system 300 based on the request of the publisher 330 are transferred to the publisher 330 through the communication device of the electronic device. Can be sold to.

These policies may induce the publisher 330 to publish a reliable advertisement, and may be helpful in solving the negative image of target marketing. Accordingly, it may be possible to issue an efficient advertisement by performing target marketing without wasting advertisement exposure. Furthermore, high ranking posts can enhance your brand image.

In some embodiments, when the distribution condition is satisfied, a portion of the tokens deposited by the publisher 330 may be distributed to the user 380 through a communication device of the electronic device of the user 380. As an example, tokens distributed to the user 380 may be rewards for disclosing personal information of the user 380 to the publisher 330 and viewing the post. As an example, distributing tokens to the user 380 may be provided using a smart contract.

These policies can improve the satisfaction of the user 380 and can induce active participation of the user 380. Furthermore, the user 380 can view only high-quality posts desired by the user 380 through target marketing, and can be protected from invasion of privacy.

FIG. 4 is a conceptual diagram illustrating an exemplary implementation related to the block chain-based electronic system 300 of FIG. 3.

For example, the user 380 may provide personal information of the user 380 to the electronic system 300 based on a block chain through an input interface device of the electronic device. The publisher 330 may obtain personal information of the user 380 from the electronic system 300 based on the block chain through the communication device of the electronic device.

As an example, the personal information of the user 380 is identification information referenced to identify the user 380 (e.g., name, date of birth, phone number, etc.), non-identifying information that is not related to the identification of the user 380 (e.g. , Gender, age, address, etc.), fields of interest of the user 380 (eg, hobbies, products desired to be purchased, etc.), and the like.

In embodiments, the user 380 may self-control the manner for sharing personal information with the publisher 330. As an example, the user 380 can select and set for himself which personal information of the user 380 will be disclosed to the publisher 330 (e.g., disclose name and age and not disclose phone number and address), The set public state may be input to the electronic system 300 based on the blockchain through an input interface device of the electronic device. In this way, the user 380 can actively respond to the threat of personal information exposure and privacy invasion.

However, if the amount of personal information of the user 380 disclosed to the publisher 330 decreases, proper advertisement posting and efficient marketing may become difficult. In this regard, in some embodiments, as the amount of personal information disclosed to the publisher 330 in relation to the user 380 increases, the amount of tokens distributed to the user 380 may increase (ie, further Many rewards can be given to user 380).

The user 380 can control the privacy status based on a rational choice between privacy protection and many rewards. Meanwhile, in some embodiments, in order to better protect the personal information of the user 380, a transaction mixing technique may be employed in the electronic system 300 based on the blockchain.

In some examples, the blockchain-based electronic system 300 may provide a push notification to the user 380 through a communication device of the electronic device in relation to a post corresponding to the user's 380's field of interest. The user 380 may select whether to receive a push notification.

In some examples, user 380 may select the number of tokens deposited in association with the post to be received. As an example, the user 380 may set the number of tokens to receive only posts posted along with the deposit of 100 or more tokens, and the set number of the block chain-based electronic system 300 through the input interface of the electronic device Can be entered as

FIG. 5 is a conceptual diagram illustrating exemplary operations of the electronic system 100 based on the block chain of FIG. 3. 6 and 7 are conceptual diagrams for explaining an exemplary implementation related to the electronic system 300 based on the block chain of FIG. 5. FIG. 8 is a flowchart illustrating an exemplary implementation related to the electronic system 300 based on the block chain of FIG. 5.

In some embodiments, the blockchain-based electronic system 300 of FIG. 3 may operate like the blockchain-based electronic system 400 of FIG. 5. Referring to FIG. 5, the blockchain-based electronic system 400 may include nodes corresponding to electronic devices owned by a publisher 430, an inspector 450, a voter 460, and a user 480. have. The publisher 430, the reviewer 450, the voter 460, and the user 480 can access the blockchain-based electronic system 400 through electronic devices they own.

The publisher 430 and the user 480 may correspond to the publisher 330 and the user 380 described with reference to FIGS. 3 and 4, respectively. As an example, the publisher 430 may create a post based on depositing tokens in the blockchain-based electronic system 400. Based on receiving and depositing tokens of the publisher 430, the blockchain-based electronic system 400 may provide a post created by the publisher to the user 480 through the electronic device. The user 480 may disclose personal information to the publisher 430 and view the post to distribute tokens.

Referring to FIG. 6, as an example, user interface devices 250 of the electronic device 200 of FIG. 2 may include a display device 252. The display device 252 may output image information provided from the electronic device 200. For example, while the user 480 browses the posts, the electronic bulletin board 252a listing posts of various publishers may be output on the display device 252. As an example, on the electronic bulletin board 252a, posts may be identified based on the publisher and title.

In some cases, categories 252b may be managed to categorize posts (eg, based on similarity or relevance) on the blockchain-based electronic system 400. In relation to one category, posts with high similarity or high relevance may be created and viewed.

Referring to FIG. 7, one post 252c identified based on a publisher and a title may include content corresponding to the post 252c. For example, when the post 252c includes an advertisement, the content of the post 252c may include content for marketing purposes such as product description and service promotion.

In some cases, the user 480 may evaluate the post 252c using the recommend and derecommend function 252d. To this end, the user 480 may transmit a request for recommendation or deprecation to the electronic system 400 based on the block chain through an input interface device of the electronic device.

For example, if a large number of recommendations are given to the post 252c, the post 252c may be considered to provide quality content. A large number of recommendations can help boost your brand image. In some cases, additional tokens or points may be awarded to publishers 430 providing quality posts 252c.

On the other hand, when a large number of disrecommendations are given to the post 252c, the post 252c may be considered to provide inappropriate content. For example, when a large number of disregards are given to the post 252c within the reference time, the post 252c may be deleted so that the post 252c is not posted on the electronic system 400 based on the blockchain.

Returning to FIG. 5, the inspector 450 may inspect whether the post created by the publisher 430 satisfies the posting condition (S110 in FIG. 8 ). As an example, if a post created by the publisher 430 is not suitable for a category, the posting condition may not be satisfied. Alternatively, if a post is written for an inappropriate purpose, such as obtaining a token, the posting conditions may not be satisfied.

If the inspector 450 determines that the post does not meet the posting conditions (No in S110 in FIG. 8), the inspector 450 communicates with the electronic device so that the post is not posted on the blockchain-based electronic system 400. A deletion request may be transmitted to the electronic system 400 based on the blockchain through the device.

In response to a deletion request received through the electronic device of the inspector 450, a post may be deleted on the electronic system 400 based on the block chain (S120 in FIG. 8). When a post is deleted, tokens deposited by the publisher 430 may be returned to the publisher 430 through a communication device of the electronic device.

When the inspector 450 determines that the post can satisfy the posting conditions (example of S110 in FIG. 8), the inspector 450 requests a challenge on the blockchain-based electronic system 400 through the communication device of the electronic device. It can be (S130 in FIG. 8). Challenge can refer to the act of deciding whether to allow a post to be posted.

In some embodiments, when the inspector 450 requests a challenge, the inspector 450 may deliver tokens to the blockchain-based electronic system 400 through a communication device of the electronic device, and the electronic device of the inspector 450 Tokens received through the device may be deposited in the electronic system 400 based on the blockchain. Tokens deposited by the inspector 450 may induce a more responsible behavior of the inspector 450. Further, as will be described below, the tokens of the reviewer 450 may be distributed to the publisher 430, the reviewer 450, the voter 460, and the user 480 depending on the outcome of the challenge.

In response to the challenge request received from the electronic device of the examiner 450, a voting may proceed to determine whether to allow the posting of a post on the electronic system 400 based on the blockchain. The voter 460 may participate in the voting and propose a positive or negative opinion (S140 of FIG. 8).

To this end, the voter 460 may transmit a response of a positive opinion or a negative opinion to the electronic system 400 based on the blockchain through a communication device of the electronic device. Responses of a positive opinion or a negative opinion may indicate that you agree or disagree with the posting of the post. Based on the response of the voter 460 received through the electronic device (ie, based on the voting result), it may be determined whether to allow the post to be posted.

In some embodiments, when the voter 460 participates in voting based on a positive opinion or a negative opinion, the voter 460 may deliver tokens to the blockchain-based electronic system 400 through a communication device of the electronic device. In addition, tokens received through the electronic device of the voter 460 may be deposited in the electronic system 400 based on the blockchain. Tokens deposited by the voter 460 may induce a more responsible behavior of the voter 460. Further, as will be described below, voter 460's tokens can be distributed to publisher 430, reviewer 450, voter 460, and user 480 depending on the outcome of the challenge.

5 shows one publisher 430, one reviewer 450, one voter 460, and one user 480, but publishers accessing the blockchain-based electronic system 400, It will be appreciated that the number of reviewers, voters, and users may vary widely.

Regarding the pros and cons obtained from multiple voters, when the number of pros and cons is greater than the number of dissent opinions (example of S140 in FIG. 8), a post may be allowed to be posted on the electronic system 400 based on the blockchain. It can be (S150 in FIG. 8). This could mean that the post has passed the challenge. In this case, the post may be viewed by users from the electronic system 400 based on the blockchain. In some cases, a publisher selection function may be implemented so that the user 480 can view only the posts of the publisher desired by the user 480.

On the other hand, when the number of agreeing opinions is less than the number of dissent opinions (No in S140 of FIG. 8), the posting may not be allowed to be posted on the electronic system 400 based on the blockchain (S160 of FIG. 8). This could mean that the post failed the challenge. In this case, the post may be deleted from the electronic system 400 based on the blockchain, and may not be viewed by users.

Posts that pass the challenge can be considered to contain high quality content. In embodiments, as only posts that meet the posting conditions and pass the challenge are maintained in the electronic system 400 based on the blockchain, reliable advertisement may be possible. Furthermore, as the blockchain technique is adopted, the reliability of posts can be further improved.

On the other hand, with respect to multiple posts that have passed challenges, a post given a greater number of pros and cons or a greater number of recommendations may have higher reliability. In some embodiments, such posts may be shown to users with a higher priority (eg, at the top of the bulletin board 252a). Thus, these posts may have an opportunity to be viewed by more users.

In some embodiments, a post created with the deposit of a larger amount of tokens may be shown to users with a higher priority (eg, at the top of the electronic bulletin board 252a). Publishers who have deposited a large amount of tokens may be more likely to act responsibly and thus may be given more opportunities.

The examiner 450, the voter 460, and the user 480 have been described as separate subjects with reference to FIGS. 5 to 8, but this is only an example for enabling a better understanding. In some embodiments, the inspector 450 and the voter 460 may be elected from among users, or the user 480 may perform the role of the inspector 450 or the voter 460. In other words, the examiner 450, the voter 460, and the user 480 may be understood as being mutually replaceable subjects.

The role of the inspector 450 may be important in operating the electronic system 400 based on the blockchain. Thus, as an example, the inspector 450 may be a user who has participated in activities related to the blockchain-based electronic system 400 for a long period of time or has high reliability or a large amount of tokens.

For example, the voter 460 may be a user who has already viewed a post before the challenge is requested or a user who reads the post after the challenge is requested. In some embodiments, the blockchain-based electronic system 400 may transmit push notifications through communication devices of electronic devices to a user who has already viewed or wants to view a post requested for a challenge. Users can participate in voting by referring to the push notification. In some cases, the user may allow or deny receiving push notifications.

On the other hand, as described above, tokens may be deposited by the publisher 430, the reviewer 450, and the voter 460. The deposited tokens may be distributed to the publisher 430, the reviewer 450, the voter 460, and the user 480 based on the distribution condition.

For example, when the user 480 views a post and a distribution condition related to the post is satisfied, a portion of the deposited tokens may be distributed to the user 480 through a communication device of the electronic device. On the other hand, distributing tokens to examiner 450 and voter 460 may be considered to be in the same context as distributing tokens to user 480.

As an example, if a post is allowed to be posted, the publisher 430 may pay all of the tokens deposited by the publisher 430 as advertising costs. On the other hand, when a post is not allowed to be posted, an amount of tokens corresponding to at least some of the deposited tokens may be returned to the publisher 430. From the point of view of the publisher 430, the distribution condition may be satisfied if the post is not allowed to be published.

For example, when a post is allowed to be posted, an amount of tokens corresponding to at least some of the deposited tokens may be returned to the reviewer 450. On the other hand, if the post is not allowed to be posted, the tokens deposited by the inspector 450 may be distributed to other subjects. From the point of view of the reviewer 450, the distribution condition may be satisfied if the post is allowed to be posted.

For example, if a post is allowed to be posted, an amount of tokens corresponding to at least a portion of the deposited tokens may be returned to the voter who favored the posting of the post, and tokens deposited by the voter against the posting of the post It can be distributed to other subjects. On the other hand, if a post is not allowed to be posted, the tokens deposited by the voter in favor of the posting of the post may be distributed to other entities, and the amount of tokens corresponding to at least some of the deposited tokens will be distributed to the posting of the post. It can be returned to the voter who objected.

From the perspective of the voter who favored the posting of the post, the distribution condition may be satisfied if the post is allowed to be posted and the voter's request dictates that the post is in favor of the posting. On the other hand, from a voter's point of view against the posting of the post, the distribution condition can be satisfied if the post is not allowed to be posted and the voter's request indicates that the post is opposed to the posting.

As such, tokens deposited in the blockchain-based electronic system 400 may be distributed to users (eg, the inspector 450 and the voter 460). This can improve the satisfaction of users, and induce active participation of users, thereby helping to operate the electronic system 400 based on the blockchain.

When the post passes the challenge, tokens deposited by the publisher 430 and the voter who opposes the posting of the post may be distributed to the reviewer 450 and the voter who approves the posting of the post. In this case, the tokens distributed to the reviewer 450 and the voter who favored the posting of the post originate from at least one of a portion of the tokens deposited by the publisher 430 and the tokens deposited by the voter who opposed the posting of the post. can do.

If the post fails the challenge, tokens deposited by the reviewer 450 and the voter who favored the posting of the post may be distributed to the publisher 430 and the voter who opposes the posting of the post. In this case, the tokens distributed to the publisher 430 and the voter who objected to the posting of the post may originate from at least one of the tokens deposited by the reviewer 450 and the tokens deposited by the voter who favored the posting of the post. I can.

FIG. 9 is another exemplary conceptual diagram for explaining a reliable advertisement and user compensation method using the electronic system 100 based on the block chain of FIG. 3. 10 is a conceptual diagram illustrating an exemplary implementation related to the electronic system 400 based on the block chain of FIG. 9.

In some embodiments, the blockchain-based electronic system 300 of FIG. 3 may operate like the blockchain-based electronic system 500 of FIG. 9. Referring to FIG. 9, a block chain-based electronic system 500 may include nodes corresponding to electronic devices owned by an establisher 510, a publisher 530, and a user 580. The establisher 510, the publisher 530, and the user 580 can access the blockchain-based electronic system 500 through electronic devices they own.

The publisher 530 and the user 580 may correspond to the publisher 330 and the user 380 described with reference to FIGS. 3 and 4, respectively. As an example, the publisher 530 may create a post based on depositing tokens in the blockchain-based electronic system 500. Based on receiving and depositing tokens of the publisher 530, the blockchain-based electronic system 500 may provide a post created by the publisher to the user 580 through the electronic device. The user 580 may disclose personal information to the publisher 530 and view the post to distribute tokens.

The establisher 510 may provide an open chat room on the electronic system 500 based on the blockchain. The open chat room may refer to an electronic area provided on an online space so that a large number of unspecified users can exchange data, information, and posts.

In order to provide an open chat room for an unspecified number of users, the establisher 510 may transmit an opening request to the electronic system 500 based on the blockchain through a communication device of the electronic device. In response to the establishment request received through the electronic device of the establisher 510, an open chat room may be provided on the electronic system 500 based on the blockchain. The establisher 510 may manage the operation of the opened chat room (eg, manage members, posts, closures, etc.), and may be understood as a manager of the open chat room in this regard.

Referring to FIG. 10, as an example, user interface devices 250 of the electronic device 200 of FIG. 2 may include a display device 254. The display device 254 may output image information provided from the electronic device 200.

For example, while the user 580 participates in the open chat room 254a through the communication device of the electronic device, posts written by publishers may be displayed on the display device 254. Posts may be written to fit the subject 254b of the open chat room 254a. The subject 254b may indicate the context or viewpoint of the post handled in the open chat room 254a.

For example, the publisher "A" may deposit tokens and transmit a post 254c suitable for the subject 254b to the blockchain-based electronic system 500 through a communication device of the electronic device. Based on depositing tokens of publisher "A", the blockchain-based electronic system 500 may provide a post to the user 580 of the open chat room through the communication device of the electronic device. Accordingly, the user 580 can view the post through the electronic device.

11 and 12 are conceptual diagrams for explaining an exemplary implementation related to the electronic system 400 based on the block chain of FIG. 9.

Referring to FIG. 11, depending on the policy of the open chat room 254a and/or the policy of the blockchain-based electronic system 500, or according to the selection of the publisher 530, tokens of the publisher 530 are established by the creator 510 ) Or may be deposited for (S210) or for an open chat room (254a) (S220).

As an example, tokens S210 deposited for the establisher 510 may be understood as the management cost of the open chat room 254a. Ownership of tokens S210 deposited with respect to the establisher 510 may be given to the establisher 510.

For example, the establisher 510 may acquire some or all of the tokens for the establisher 510 himself (S230). For example, the establisher 510 may deposit some or all of the tokens for the open chat room 254a (S240). Tokens (S220, S240) deposited for the open chat room 254a by the publisher 530 and/or the establisher 510 may be used in connection with the operation of the open chat room 254a.

As an example, referring to FIG. 12, several open chat rooms may be provided on the electronic system 500 based on a block chain. As the amount of tokens deposited for the open chat room 254a increases, the open chat room 254a may be shown to users with a higher priority (eg, at the top of the display device 254). Accordingly, such an open chat room 254a may have an opportunity to be viewed by more users.

Returning to FIG. 11, the publisher 530 and the establisher 510 may deposit a large amount of tokens for the open chat room 254a so that the posts of the open chat room 254a can be viewed by many users. When many users participate in the open chat room 254a, it may be possible to perform advertisement and marketing more efficiently.

The establisher 510 may manage the quality of posts to induce more users to participate. Accordingly, high-quality posts can be maintained in the electronic system 500 based on the blockchain, and reliable advertisements can be made possible. Furthermore, as the blockchain technique is adopted, the reliability of posts can be further improved.

Meanwhile, a portion of the tokens deposited for the open chat room 254a may be distributed to users of the open chat room 254a including the user 580 (S250). For example, when the user 580 views a post and a distribution condition related to the user is satisfied, a portion of the deposited tokens S250 may be distributed to the user 580 through a communication device of the electronic device.

In some embodiments, the distribution condition may or may not be satisfied based on whether the user 580 discloses the personal information of the user 580 (eg, identification/non-identification information, areas of interest, etc.) to the publisher 530. . As an example, if the user 580 has not shared personal information, the distribution condition may not be satisfied and tokens may not be distributed to the user 580.

For example, when the user 580 shares personal information, the user 580 may be considered to have an intention to participate in the activities of the open chat room 254a, such as reading posts and participating in marketing. Thus, the distribution condition can be met and tokens can be distributed to the user 580. In some embodiments, as the amount of personal information disclosed to the publisher 530 in relation to the user 580 increases, the amount of tokens distributed to the user 580 may increase (i.e., more rewards Can be given to (580)).

In some embodiments, the blockchain-based electronic system 500 may monitor and calculate user contributions. Contribution may be calculated based on overall activities and actions, rather than simple clicks or simple browsing.

For example, if the user 580 performs follow-up activities such as purchasing a product or writing a review after reading a post, or participating in an active activity such as product development or product improvement, the contribution of the user 580 may be considered high. have. The blockchain-based electronic system 500 may monitor and track traffic accompanying the overall activity and behavior of the user 580 by employing a traffic detection technique.

In some embodiments, the distribution condition may or may not be satisfied based on whether the contribution of the user 580 to the open chat room 254a is greater than a reference value. For example, when the contribution of the user 580 is less than the reference value, the distribution condition may not be satisfied and tokens may not be distributed to the user 580.

For example, when the contribution of the user 580 is greater than the reference value, the user 580 may be considered to have an intention to actively participate in the activities of the open chat room 254a. Thus, the distribution condition can be met and tokens can be distributed to the user 580.

In some embodiments, based on the contributions of the users, tokens may be distributed differentially to users (ie, the higher the contribution, the more rewards may be given). This policy may be disclosed in the information of the open chat room 254a, and may be referenced for participation of users.

As such, tokens deposited in the blockchain-based electronic system 500 may be distributed to users (eg, the user 580 of the open chat room 254a). This may improve user satisfaction, and may be helpful in operating the blockchain-based electronic system 500 by inducing active participation of users.

In addition, the blockchain-based electronic system (100, 300, 400, 500) described above can employ various advanced techniques to provide better functions. As an example, blockchain-based electronic systems (100, 300, 400, 500) employ artificial intelligence algorithms for big data analysis to recommend/match the user's interest field or posts or open chat rooms of interested publishers, or You can provide notifications for posts that contain words or are posted by specific users. As an example, the blockchain-based electronic system 100, 300, 400, 500 can provide notifications on categories/subjects that have been dealt with as major issues related to a given period. However, these examples illustrate only a few possible implementations and are not intended to limit the present disclosure.

According to embodiments, as the block chain technique is adopted, all information can be shared by participants (eg, publishers, users, etc.) of the block chain-based electronic systems 100, 300, 400, 500. Thus, transparent operation may be possible.

Furthermore, data ownership may be granted to the user as the user actively manages personal information and actively participates in the electronic system. Accordingly, user rights for data can be guaranteed.

In the above, the present disclosure has been described based on some embodiments. However, due to the characteristics of the technical field to which the present disclosure pertains, the objects and effects intended by the present disclosure may be achieved by implementation different from the above embodiments while including the gist of the present disclosure. Accordingly, the above embodiments are not to be limited, but should be understood as illustrative to show some of the possible implementations. That is, implementations capable of achieving the same purposes and effects as those of the above embodiments while including the gist of the present disclosure should be interpreted as being included in the scope of protection claimed by the present disclosure.

Claims (10)

In a reliable advertisement and user compensation method using a blockchain-based electronic system,
Depositing in the electronic system tokens received from a publisher through a first electronic device of the electronic system;
Based on receiving the tokens of the publisher, providing a post created by the publisher to a user through a second electronic device of the electronic system;
Distributing a portion of the deposited tokens to the user when the user views the provided post and a distribution condition is satisfied; And
And determining whether to allow the post created by the publisher to be posted on the electronic system based on the user's response received through the second electronic device. The method of claim 1,
The post created by the publisher includes advertisements. The method of claim 1,
Blocking the post so that the post is not posted on the electronic system in response to the user's request received through the second electronic device when the post written by the publisher does not meet the posting conditions The method further comprising the step. delete The method of claim 1,
If the post is allowed to be posted on the electronic system:
The distribution condition is satisfied when the response of the user indicates that the posting is in favor of the post; And
The tokens distributed to the user originate from at least one of the portion of the deposited tokens and tokens deposited by another user who objected to the posting of the post. The method of claim 1,
If the post is not allowed to be posted on the electronic system:
The distribution condition is satisfied when the response of the user indicates that he opposes the posting of the post;
Tokens distributed to the user are from at least one of tokens deposited by another user who requested a challenge to determine whether to allow the post to be posted and tokens deposited by another user who favored the posting of the post. Originating; And
A method of returning an amount of tokens corresponding to at least a portion of the deposited tokens to the publisher. In a reliable advertisement and user compensation method using a blockchain-based electronic system,
Depositing tokens received from a publisher through a first electronic device of the electronic system for the open chat room or to the administrator in connection with the open chat room provided by the administrator on the electronic system;
Providing a post created by the publisher to a user of the open chat room through a second electronic device of the electronic system, in relation to the open chat room, based on the depositing of the tokens of the publisher; And
And distributing a portion of the deposited tokens to the user when the user views the provided post and a distribution condition associated with the user is satisfied. The method of claim 7,
As the amount of tokens deposited for the open chat room increases, the open chat room is shown to users with a higher priority. The method of claim 7,
The distribution condition is satisfied or not satisfied based on at least one of whether the user discloses personal information and a field of interest to the publisher and whether the user's contribution to the open chat room is greater than a reference value. The method of claim 7,
As the amount of information disclosed to the publisher in relation to the user increases, the amount of tokens distributed to the user increases.

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