KR102138021B1 - Method of Providing Keyword Advertisement Search Result - Google Patents

Abstract

The present invention comprises the steps of collecting search engine optimization site status information, search engine optimization search result information, and search engine optimization traffic result information, and providing a graph dashboard to process the information and display it as a graph, and specific information items. Setting and selecting, displaying summary information on the advertisement search result according to the selected specific information item, outputting the displayed summary information in a specific file format, and finalizing the advertisement search result. Analyzing a specific pattern performed up to the purchase of a product, including providing a specific advertisement when a specific site visitor searches for a Google site and clicks a specific site, search engine optimization site status information, search engine optimization search result information, and Provides a method for providing keyword advertisement search results by collecting search engine optimization traffic result information from various angles and analyzing and providing more accurate and useful advertisement search results.

Description

Method of Providing Keyword Advertisement Search Result

The present invention relates to a method for providing keyword advertisement search results, and more specifically, to analyze and provide advertisement search results including keyword information and corresponding exposure domain information in various ways, and analyze visitor visit patterns according to the advertisement search results It relates to a method for providing keyword advertisement search results, which can improve the final product purchase rate.

As is well known, search engines are becoming increasingly popular as efficient information channels, and keyword search advertisements through search engines have been noted as effective advertising means.

In addition, the search site exposes keyword information input by the user on the search result screen and an advertisement domain related to the keyword. For example, when a search word matching the keyword is input to the search site, the advertisement site is exposed to expose the advertisement to potential visitors who are likely to use the advertised service.

As a prior art in this regard, Korean Registration No. 10-1160897 (competition site analysis information providing method) is disclosed. In the prior art, a plurality of keywords are input to a search engine, based on the output result, keyword-specific exposure domains. Collecting information, based on exposure domain information for each keyword, processing a set of impression keywords for each domain and storing them in a database, receiving one or more analysis domains from a user terminal, and each belonging to one or more analysis domains Extracting a set of impression keywords from a domain to be analyzed from a database, including a set of impression keywords from each domain to be analyzed, and one or more of an advertising area, ad ranking, and estimated advertising cost for each exposure keyword belonging to the set of impression keywords of each analyzed domain Including the step of providing the analysis information to the user terminal, to analyze the advertisement exposure information of the competitive site.

However, by analyzing only the keyword information and the corresponding exposure domain information, there are still limitations in analyzing multiple keyword advertisement search results, and it is limited to analyzing the advertisement search results, which can improve the final product purchase rate related to product purchase according to the advertisement search results later. No alternative has been proposed.

Korean Registration No. 10-1160897 (How to provide competitive website analysis information)

The technical problem to be achieved by the spirit of the present invention is to provide and analyze advertisement search results including keyword information and corresponding exposure domain information in various ways, and to improve the final product purchase rate by analyzing visitor visit patterns according to the advertisement search results It is to provide a method for providing keyword advertisement search results.

In order to achieve the above object, the present invention collects search engine optimization site status information from the SEM rush, collects search engine optimization search result information from the Google search console, and collects search engine optimization traffic result information from Adobe Analytics. Step, processing the site status information, the search result information, and the traffic result information, trend information of the total number of clicks by date for a specific site, comparison information of clicks by mobile and PC corresponding to a set country, and a set country From the graph dashboard providing step of displaying the loss rate trend information by date, the departure rate trend information by date corresponding to the set country, the departure rate information by CTR, and the VA rate information by CTR, respectively, and clicking advertisements for a specific period. Setting and selecting a specific information item for the advertisement search result up to the final product purchase, displaying summary information for the advertisement search result according to the selected specific information item, and displaying the displayed summary information in a specific file Outputting in a form, and analyzing a specific pattern performed up to the final product purchase according to the advertisement search result, and providing a specific advertisement again when a specific site visitor searches a Google site and clicks a specific site, Provides a method for providing keyword advertisement search results.

Here, it is possible to group visitors of the analyzed specific pattern through a specific site visit analysis tool.

In addition, after a keyword advertisement search, a pattern of a visitor having a final product purchase rate of 80% or more may be analyzed to provide a specific advertisement again when the grouped visitor searches the Google site and clicks a specific site.

In addition, the summary information is provided in the form of a table, and the specific information items, for a specific product, product model name, date of visit, month, week, country concerned, advertisement execution medium, advertisement type, advertisement execution channel, device category, It can consist of campaigns and ad groups, clicks, impressions, billing, page views per visit, valuable action counts, number of visitors, number of visits, number of purchases desired, number of immediate purchases, exits, or duration of site visits.

In addition, the site status information includes title tag, meta description tag, broken link, mobile availability, site speed, back link, or root domain related information, and the search result information is average brand keyword ranking, average comprehensive keyword ranking , Total impressions, total clicks, or average CTR-related information, and the traffic result information includes total traffic, total organic traffic, organic traffic rate, average departure rate according to channels, average site visit period, or total inquiry page related information. It can contain.

According to the present invention, search engine optimization site status information, search engine optimization search result information, and search engine optimization traffic result information are collected at various angles, and more accurate and useful advertisement search results can be analyzed and provided.

In addition, by grouping visitors of a specific pattern to provide a specific advertisement again when searching a Google site and clicking a specific site, there is an effect of increasing the likelihood of purchasing the final product by re-advertising to a visitor showing high interest in the product.

1 shows a schematic flowchart of a method for providing keyword advertisement search results according to the present invention.
2A to 2C illustrate a user interface screen implementing the method for providing keyword advertisement search results in FIG. 1.
3A and 3B illustrate information of the information collection step of the method for providing keyword advertisement search results in FIG. 1, respectively.

Hereinafter, embodiments of the present invention having the above-described features will be described in more detail with reference to the accompanying drawings.

1 is a schematic flowchart of a method for providing keyword advertisement search results according to the present invention, and FIGS. 2A to 2C illustrate a user interface screen implementing the method for providing keyword advertisement search results in FIG. 1, and FIG. 3A And FIG. 3B illustrates information of the information collection step of the method for providing keyword advertisement search results in FIG. 1, respectively.

Referring to FIG. 1, a method for providing keyword advertisement search results according to the present invention includes an information collecting step (S110), a graph dashboard providing step (S120), an information item setting step (S130), and a summary information display step ( S140), a summary information output step (S150), and a re-advertising step (S160).

First, in the information collection step (S110), the search engine optimization site status information (SEO Status) is collected from the source SEM rush (SEMRush), for example, the site status information is a title tag (Title Tag), a meta description tag (Meta Description) Includes Tag, Broken Link, Mobile Usability, SiteSpeed or Page Load Speed, Backlinks, or Root Domain related information (see Figure 3A). .

In addition, search engine optimization search result information is collected from the source Google search console, for example, the search result information includes average brand keyword ranking, average comprehensive keyword ranking, total impressions, total clicks, or average CTR related information (FIG. See 3b).

In addition, search engine optimization traffic result information is collected from the source Adobe Analytics, for example, the traffic result information is total traffic, total organic traffic, organic traffic rate, average departure rate according to channels, and average site visit period (Avg. Time on Site) or total contact page (Contact us page) related information.

Next, in the graph dashboard providing step (S120), as shown in FIGS. 2A and 2B, by processing the above-described site status information, search result information, and traffic result information, by date for a specific site Total Click trend information, mobile and PC click count comparison information for a set country, Loss Rate trend information for a set country, Bounce Rate for a set country ) Trend information, deviation rate information for CTR, and VA action (Valuable Action Rate) information for CTR are displayed on a graph, respectively.

Next, in the information item setting step (S130), a specific information item for the advertisement search result from the click of the advertisement for the specific period to the final product purchase is set and selected.

Here, the specific information items are, for a specific product, a product model name (Landing), a visit date (Day), a month (Month), a week (Week), a corresponding country (Country), an advertisement execution medium (Medium), an advertisement type ( Banner-Type, Ad Channel, Device Category, Campaign and AdGroup, Clicks, Impressions, Costing, Pageviews Per Visit (PV; PageView per Visit), Valuable Action (VA), Unique Visitors (UV), Visits (Visits), Wants to Buy (WTS), Instant Purchases (BuyNow) ), Bounce, or Time On Site (TOS) information.

For reference, the advertising execution medium means that GDN has executed advertisements on the Google Display Network, and SEM (Search Engine Marketing) means that advertisements have been exposed on Google's search results.

In addition, for campaigns, campaigns are set up by campaign, ad group, and keyword structure at the time of advertisement execution. Campaigns include ad groups and keywords, and ad groups contain keywords with the same operational purpose or ad material. It consists of a set of keywords to operate.

In addition, the number of valuable actions (VA) refers to the number of times a site visitor has a valuable action, that is, a click on the product purchase page or a product detail tab after clicking an advertisement.

Next, in the summary information display step S140, summary information on the advertisement search result is displayed according to the specific information item previously selected.

Here, as illustrated in FIG. 2C, summary information may be provided in a table format.

Next, in the outputting of the summary information (S150), the previously displayed summary information is output in a specific file format, that is, an Excel file format.

Next, in the re-advertisement step (S160), a specific pattern performed up to the final product purchase is analyzed according to the advertisement search result, and a specific advertisement is provided again when a specific pattern visitor searches Google site and clicks a specific site.

That is, it analyzes the characteristics of visitors who have reached the product purchase among site visitors and classifies them as re-advertising targets to perform re-advertising. For example, access to Google from North America to search for a specific keyword and search the site a certain number of times. When the product purchase rate of a visitor who has visited and visited for more than 10 minutes (TOS) on average is analyzed at a specific rate, the advertisement is displayed again for visitors who show the same pattern but have not reached the product purchase.

Here, it is possible to group visitors of a specific pattern analyzed through a specific site visit analysis tool. After a keyword advertisement search, the pattern of a visitor with a final product purchase rate of 80% or higher is analyzed to search a group's Google site and click a specific site. Specific advertisements can be re-provided.

Accordingly, a group of visitors of a specific pattern can be grouped through Google Analytics to provide a specific advertisement again when searching a Google site or clicking a specific site, and re-advertising to a visitor showing high interest in the product to increase the possibility of purchasing the final product. .

Accordingly, by configuring the keyword advertisement search result providing method as described above, search engine optimization site status information, search engine optimization search result information, and search engine optimization traffic result information are collected at various angles, resulting in more accurate and useful advertisement search results. You can analyze and provide them, and by grouping visitors of a specific pattern, you can re-advert to a visitor who showed high interest in the product by re-providing a specific advertisement when searching a Google site and clicking a specific site. have.

The configurations shown in the embodiments and drawings described in this specification are only one of the most preferred embodiments of the present invention, and do not represent all of the technical spirit of the present invention, and various equivalents can be substituted at the time of this application It should be understood that there may be water and variations.

S110: Information collection step S120: Graph dashboard provision step
S130: information item setting step S140: summary information display step
S150: Summary information output step S160: Re-advertising step

Claims (5)

Collecting search engine optimization site status information from the SEM rush, collecting search engine optimization search result information from the Google search console, and collecting search engine optimization traffic result information from Adobe Analytics, the site status information, and the search results By processing the information and the traffic result information, the trend information of the total clicks by date for a specific site, the comparison information of clicks by mobile and PC corresponding to the set country, the trend information of the loss rate by date corresponding to the set country, A graph dashboard providing step of displaying the trend rate information of the corresponding date, the rate of departure rate against CTR, and the rate of VA rate against CTR in a graph, and specifying the advertisement search result from the click of the advertisement to the final product Setting and selecting an information item, displaying summary information of the advertisement search result according to the selected specific information item, outputting the displayed summary information in a specific file format, and the advertisement search result Analyzing a specific pattern performed up to the final product purchase according to the step of providing a specific advertisement again when the visitor of the specific pattern Google site search and click on a specific site,
Group the visitor of the specific pattern analyzed by the specific site visit analysis tool,
After the keyword advertisement search, we analyze the pattern of visitors whose final product purchase rate is 80% or higher, and then provide specific advertisements when the grouped visitors search the Google site and click the specific site. Among the visitors who show an analysis pattern of product purchase rate, the advertisement is provided again to visitors who have not reached the purchase of the product. , How to provide keyword ad search results.
delete delete According to claim 1,
The summary information is provided in the form of a table,
The specific information items, for a specific product, product model name, date of visit, month, week, country, advertisement execution medium, advertisement type, advertisement execution channel, device category, campaign and ad group, clicks, impressions, billing , Page views per visit, number of valuable actions, number of visitors, number of visits, number of desired purchases, number of immediate purchases, exits, or site visit duration information.
According to claim 1,
The site status information includes title tag, meta description tag, broken link, mobile availability, site speed, back link, or root domain related information,
The search result information includes average brand keyword ranking, average comprehensive keyword ranking, total impressions, total clicks, or average CTR related information,
The traffic result information is characterized in that it comprises a total traffic, total organic traffic, organic traffic rate, average departure rate according to the channel, average site visit period or total inquiry page related information, keyword advertising search results providing method.

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