KR102098716B1 - Server providing realtime price changing transaction and operation method thereof - Google Patents

Abstract

Disclosed is a server providing a real-time price fluctuation transaction function and a method of operating the same. A real-time price fluctuation transaction function providing server and a method of operating the same according to various embodiments of the present invention include an electronic transaction server that provides a transaction function in which the price of a product fluctuates in real time. A sales time management unit that receives information on a time and controls the start time and end time of the product; A sales quantity management unit that receives and manages at least one of the maximum sales quantity information or transaction closing quantity information of the product from the supplier and determines whether a transaction is successful or not based on the number of purchase reservations performed on the product; A sales price management unit that receives information on a sale start price and a sale end price of the product from the supplier and adjusts the current price of the product to be no greater than the sale end price while the product is being sold; And a price adjustment algorithm management unit that adjusts the sales price of the product in real time according to the number of purchase reservations for the product, and the price adjustment algorithm management unit purchases to consumers who make a reservation for the product purchase. It provides an electronic transaction server, characterized in that the ranking is arranged according to the reservation order, and the purchase reservation price of the senior consumer is controlled so as not to be higher than the purchase reservation price of the subordinate consumer.

Description

Server providing real-time price fluctuation transaction function and its operation method {SERVER PROVIDING REALTIME PRICE CHANGING TRANSACTION AND OPERATION METHOD THEREOF}

Various embodiments of the present invention relates to a server for providing a real-time price fluctuation transaction function and a method of operating the same, so that a buyer can purchase a corresponding product at a different price according to an order in which buyers make a reservation for a product registered for sale This is a description of the server and how it works.

As e-commerce through the Internet is activated, suppliers selling goods want to attract the attention of consumers in various ways, and consumers want to purchase the products they want at a low price. Various auction methods, a first-come-first-served method in which a product purchase function is activated at a specific time, and a joint purchase method in which sales are performed at a predetermined price only when a certain number of buyers are secured are used.

Suppliers who sell goods, when products similar to the product to be sold exist in the market, compare the existing products with raw materials, functions, designs, brands, etc. and try to set a price range that appeals to consumers. The selection of price range is a very important factor in the sales activity, and if the price setting fails, the sales may not increase as expected, or even if the sales are largely calculated, the net profit may be less than expected.

In addition, if the target product to be sold is a new product that did not exist in the existing market, it may be difficult to determine how much value consumers are willing to feel for the product and whether they are willing to pay up to a certain price. have. In general, market research is conducted for new products and the results are reflected in the product price selection.However, in modern marketing methodology, market research methods are used for market research as the market research method changes from quantitative to qualitative methods. The problem is that costs and time have increased exponentially.

According to the above problems, through a new type of sales method that does not exist, the buyer is provided with an opportunity to purchase the product they want at a lower price, and the suppliers of the product are provided with the buyer's reaction through the reaction of the buyer. New e-commerce methods have been developed that provide the ability to understand value.

Domestic Passenger Patent No. 10-2011-0002906

Various embodiments of the present invention have been derived in order to solve the above problems, in order to provide a transaction method in which the price of a product fluctuates in real time as the consumer makes a purchase reservation of the product, it is preferred according to the reservation order of the consumer. The aim is to enable the ranker to purchase at a lower price than the ranker in the future.

An object of the present invention is to motivate a consumer who has made a purchase reservation for a specific product to voluntarily make an effort to increase the number of purchase reservations for the product.

Another object of the present invention is to provide a consumer with an opportunity to purchase a product at an inexpensive price, while also allowing a supplier to obtain information about an appropriate selling price of the product.

Another object of the present invention is to perform a market analysis related to a corresponding product through information related to a consumer who purchases the product and provide the result to a supplier.

The problems to be solved by the present invention are not limited to the problems mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the following description.

In order to achieve the above object, an embodiment of the present invention provides an electronic transaction server that provides a transaction function in which the price of a product fluctuates in real time, information about a start and end time of sale from a supplier of the product. A sales time management unit for receiving and controlling sales start and end times of the product; A sales quantity management unit that receives and manages at least one of the maximum sales quantity information or transaction closing quantity information of the product from the supplier and determines whether a transaction is successful or not based on the number of purchase reservations performed on the product; A sales price management unit that receives information on a sale start price and a sale end price of the product from the supplier and adjusts the current price of the product to be no greater than the sale end price while the product is being sold; And a price adjustment algorithm management unit that adjusts the sales price of the product in real time according to the number of purchase reservations for the product, and the price adjustment algorithm management unit purchases to consumers who make a reservation for the product purchase. It provides an electronic transaction server, characterized in that the ranking is arranged according to the reservation order, and the purchase reservation price of the senior consumer is controlled so as not to be higher than the purchase reservation price of the subordinate consumer.

The method for adjusting the sale price of the product in real time according to the number of purchase reservations performed by the price adjustment algorithm management unit includes: a sale start price from the sale end price each time a consumer makes a purchase reservation for the product It may be to increase the value by subtracting the value by the value divided by the maximum sales quantity.

The method for the price adjustment algorithm management unit to adjust the selling price of the product in real time according to the number of consumers may be to increase the selling price according to a predetermined price curve based on the number of purchase reservations performed on the product. have.

The price adjustment algorithm management unit increases the purchase reservation ranking for each consumer who has a purchase reservation ranking higher than the consumer by one unit when the consumer who has made a purchase reservation for the product cancels the purchase reservation, and increases the purchase. The price at which the purchase reservation is performed may be reduced according to the reservation rank.

The price adjustment algorithm management unit, in order to decrease the current price of the product based on the number of purchase reservations for the product is canceled, purchase reservation of the lowest priority consumer immediately after the price of the product decreases the price It can be characterized by adjusting so that it is not lower than the price.

The electronic transaction server requests payment of a deposit from the consumers who make a reservation for the purchase of the product, and does not return the deposit if the consumer does not pay the price at which the purchase reservation was made after the transaction is completed. It may further include a deposit management unit.

At the end of the sale of the product, the electronic transaction server generates market analysis information for the product based on at least one of past product purchase history, order number, and user profile information of consumers who have made a purchase reservation for the product. Therefore, it may further include a market research performing unit provided to the supplier.

The electronic transaction server may be characterized by providing additional incentives to a consumer who sets a payment for a purchase reservation price to be automatically performed when a transaction for the product is concluded when the purchase reservation for the product is performed. have.

The sales quantity management unit, based on at least one of the consumer's profile information or the consumer's IP address information, if the current price of the product is below a certain percentage of the end price of the sale, limits the purchase quantity that each consumer can purchase It can be characterized by.

In order to achieve the above object, another embodiment of the present invention is a method in which an electronic transaction server provides a transaction function in which the price of a product fluctuates in real time, at a start and end time of sale from a supplier of the product. Receiving information about and managing the start and end times of the sale of the product; Receiving and managing at least one of the maximum sales quantity information or transaction closing quantity information of the product from the supplier and determining whether the transaction is successful or not based on the number of purchase reservations performed on the product; Receiving sales start price and end sale price information of the product from the supplier and adjusting so that the current price of the product is not greater than the end sale price during the sale of the product; And adjusting the selling price of the product in real time according to the number of purchase reservations for the product, ranking the purchasers for the purchase reservation for the product according to the order of purchase reservation, and purchasing by the priority consumer It provides a method for providing a real-time price fluctuation transaction function of the electronic transaction server, comprising controlling the reservation price to be higher than the purchase reservation price of the next-ranked consumer.

According to an embodiment of the present invention, the consumer may have an effect of obtaining an opportunity to purchase a product desired by the customer at a lower price by making a purchase reservation in advance over other users in time.

According to an embodiment of the present invention, since the transaction is closed only when the number of purchase reservations for a specific product is performed in a predetermined number or more, consumers who have made a purchase reservation voluntarily apply to the corresponding product to increase the number of purchase reservations. Efforts can be made in ways such as public relations.

According to an embodiment of the present invention, the supplier not only sells his or her product, but also can easily obtain information about an appropriate selling price of the product, and does not take huge time and money to market analysis information about the product. It may be possible to acquire without.

The effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the following description.

1 is a diagram schematically showing an overall configuration environment of a real-time price fluctuation transaction system according to an embodiment of the present invention.
2 is an exemplary view of a web screen in which real-time price fluctuation transactions are performed according to an embodiment of the present invention.
3 is a block diagram showing a schematic configuration of an electronic transaction server 300 according to an embodiment of the present invention.
4 is a flowchart illustrating a process in which product prices fluctuate in a real-time price fluctuation transaction system according to an embodiment of the present invention.
5 is a flowchart illustrating a process of determining whether a transaction for a specific product is successful in a real-time price fluctuation transaction system according to an embodiment of the present invention.
6 is a flowchart illustrating a process performed when a consumer cancels a purchase reservation in a real-time price fluctuation transaction system according to an embodiment of the present invention.
7 is a flowchart illustrating a process in which a real-time price fluctuation transaction system according to an embodiment of the present invention generates market analysis information for a specific product.

The terminology used herein is for describing the embodiments and is not intended to limit the present invention. In this specification, the singular form also includes the plural form unless otherwise specified in the phrase. As used herein, “comprises” and / or “comprising” does not exclude the presence or addition of one or more other components other than the components mentioned. Throughout the specification, the same reference numerals refer to the same components, and “and / or” includes each and every combination of one or more of the mentioned components. Although "first", "second", etc. are used to describe various components, it goes without saying that these components are not limited by these terms. These terms are only used to distinguish one component from another component. Therefore, it goes without saying that the first component mentioned below may be the second component within the technical spirit of the present invention.

When a part of the specification "includes" a certain component, this means that other components may be further included instead of excluding other components unless specifically stated otherwise. In addition, terms such as “... unit” and “module” described in the specification mean a unit that processes at least one function or operation, which may be implemented in hardware or software, or a combination of hardware and software. .

Hereinafter, the configuration of the present invention will be described with reference to the drawings. A person who wants to sell his product using the real-time price fluctuation trading system disclosed in this specification will be referred to as a 'supplier', and a person who wants to purchase a product using the system will be referred to as a 'consumer'. Hereinafter, for convenience of description, it will be described on the premise that a single supplier registers and sells a product in a real-time price fluctuation transaction system, and a plurality of consumers make a reservation for the product. However, the scope of the present invention is not limited to such limitations, and a plurality of suppliers can each sell the same or different products using a real-time price fluctuation transaction system, and various options are also available when selling a single product. It can also be provided.

1 is a diagram schematically showing an overall configuration environment of a real-time price fluctuation transaction system according to an embodiment of the present invention.

Referring to FIG. 1, a real-time price fluctuation transaction system may include a provider terminal 100, a consumer terminal 200, and an electronic transaction server 300.

The supplier terminal 100 and the consumer terminal 200 are devices driven by the supplier and the consumer, respectively, and may include various types of electronic devices such as a smart phone, wearable device, tablet, computer, laptop, etc., according to an embodiment. have.

The supplier can register the product he or she wants to sell on the electronic transaction server 300 through the supplier terminal 100, and in the process of registering the product, it is necessary for the product to start selling, the time to end selling, and the product to be traded. You can register information such as the amount of the deal, the maximum sales quantity of the product, the starting price of the sale, and the ending price of the sale.

The consumer can access the electronic transaction server 300 through the consumer terminal 200 to inquire information about registered products, and make a purchase reservation for the product he or she wants. The consumer can check the current price of the product at the same time as the above information registered by the supplier through the consumer terminal 200, and can also check how many consumers have made reservations for the product.

The electronic transaction server 300 may serve to provide a real-time product price fluctuation transaction function to suppliers and consumers through communication with the supplier terminal 100 and the consumer terminal 200. The electronic transaction server 300 according to an embodiment may provide a real-time product price fluctuation transaction function in a website format, and the electronic transaction server 300 according to another embodiment includes a supplier terminal 100 and a consumer terminal 200 ), It is also possible to provide real-time product price fluctuation transaction function through an application installed on. In addition, the electronic transaction server 300 may simultaneously provide a method through a website and a method through an application to suppliers and consumers.

When the electronic transaction server 300 provides a real-time product price fluctuation transaction function through an application method, the route in which the corresponding application is installed on the provider terminal 100 and the user terminal 200 is through various application stores. You can.

The provider terminal 100 and the user terminal 200 may be configured to include a memory for storing information necessary for the operation of an application for a transaction, a central processing unit such as a CPU performing various operations required for operation, an input / output device, and the like. have

The provider terminal 100 and the user terminal 200 are all kinds of hands that can be connected to a web server through a network such as a mobile phone, a smart phone, a personal digital assistant (PDA), a portable multimedia player (PMP), a tablet PC, etc. It may include a handheld-based wireless communication device.

According to an embodiment of the present invention, the communication network used by the electronic transaction server 300 to communicate with the provider terminal 100 and the user terminal 200 may be configured regardless of its communication mode, such as wired and wireless, For example, it may be implemented with various communication networks such as a local area network (LAN), a metropolitan area network (MAN), and a wide area network (WAN). Preferably, the communication network according to an embodiment of the present invention may be a known World Wide Web (WWW).

The electronic transaction server 300 according to an embodiment may provide different functions to suppliers and consumers. For example, a page that can be used by a supplier and a page that can be used by a consumer may be separated on a screen of a website provided by the electronic transaction server 300. The user of the real-time price fluctuation transaction system according to the present invention can choose whether he or she registers and sells a product or purchases as a consumer, so that a user can be provided with a desired service on a suitable web page.

According to an embodiment, when the electronic transaction server 300 provides a real-time price fluctuation transaction function through an application, the application for the supplier and the application for the consumer may exist separately, but one application is provided with the function for the supplier. The operation mode of the application may be switched according to the user's selection while including all functions for the consumer.

2 is an exemplary view of a web screen in which real-time price fluctuation transactions are performed according to an embodiment of the present invention.

In the real-time price fluctuation transaction system disclosed by the present invention, a consumer can make a purchase reservation for a product registered by a supplier, and a transaction is concluded only when a purchase reservation is made for more than the transaction amount registered by the supplier, so that the purchase reservation is made later. Payment of the performed consumer and product delivery may be performed. Conversely, when a purchase reservation is performed that is less than the amount of transaction completion registered by the supplier, payment and product delivery may not proceed because the transaction is not completed. As mentioned above, a recommendation ecosystem in which a senior booker who has reserved the product first promotes the purchase of the product to others in order to secure the purchase of the product by ensuring that the transaction is closed only when a purchase reservation for a predetermined number or more is performed. Can be generated efficiently.

Referring to FIG. 2, various sales information of a corresponding product is displayed together with an image of a product registered by a supplier. Such sales information may include information such as a product name, a supplier name, a basic specification of the product, and the time remaining until the end of the product sale, the sale start price, the sale end price, the current price of the product, and the current reservation purchase. It can be displayed including the quantity, the quantity required for closing the transaction, and the quantity remaining until the closing of the transaction.

According to an embodiment of the present invention, a product registered by a supplier may start selling at a selling start price. As consumers make purchase reservations for the product, the current price of the product may gradually increase from the starting price of the product. However, the electronic transaction server 300 may control the current price of the corresponding product to be lower than the end price of the sale. The end-of-sale price registered by the supplier may be a consumer price or a normal price set for the product, or a price arbitrarily set by the supplier.

According to another embodiment of the present invention, the supplier can register only the starting price of the sale in a case where it is difficult to set the end price of the sale for his product, through which the current price of the product can be naturally determined by the consumers to some extent. You can measure whether it is rising.

The electronic transaction server 300 may control the start and end of a transaction based on information on the start and end times of the sales registered by the supplier. The electronic transaction server 300 may provide a screen displaying product opening notice information together with product information to the consumers before the transaction start time.

The electronic transaction server 300 may determine whether the transaction is successful or not based on the number of consumers who have made a reservation purchase when the end time of the sale has reached for a transaction of a specific product. For example, if the reservation purchase is performed more than the transaction amount registered by the supplier, the transaction is judged to be successful, and the payment and delivery process is performed later.If the reservation purchase is performed less than the transaction amount registered by the supplier It can be judged that the transaction has not been made. On the other hand, it may be determined whether the transaction is successful or not according to various conditions set by the supplier, and according to an embodiment, even if the reservation purchase is performed less than the amount of the transaction, which is the condition primarily registered by the supplier, the second registered condition In the case where the reservation purchase is performed more than the total transaction price, it may be determined that the transaction has been completed. As such, the supplier can register a plurality of terms and conditions for closing, and the registered conditions can be disclosed to consumers.

The current price of the product shown in FIG. 2 may increase as the number of consumers who have made a reservation purchase increases. That is, in the process of product transaction, a consumer who has made a reservation purchase in preference to other consumers may perform a reservation purchase at a lower price than other consumers. However, even if the current price of the product continues to rise, the current price of the product does not rise above the end price of the sale while the sale is in progress, so that a consumer who made a reservation purchase later than other consumers may not pay the excessive price. .

3 is a block diagram showing a schematic configuration of an electronic transaction server 300 according to an embodiment of the present invention.

Referring to FIG. 3, the electronic transaction server 300 includes a sales time management unit 310, a sales quantity management unit 320, a sales price management unit 330, a price adjustment algorithm management unit 340, a deposit management unit 350, and market research It may be configured to include an execution unit 360, a communication unit 370 and the control unit 380.

The sales time management unit 310 may receive information on a sale start time and a sale end time from the supplier terminal 100 to manage the sale start time and end time of a product registered by the supplier for sale. The sales time management unit 310 controls the consumer not to purchase before the start of sales of the registered product, but may provide a function for the consumer to check the product information.

When the sales end time for the specific product is reached, the sales time management unit 310 may end the sale so that the reservation purchase for the product is not additionally made. After the sale is finished, it may be determined whether the transaction is successful or not by the sales quantity management unit 320 to be described later.

According to an embodiment of the present invention, the sale end time of a predetermined product may be changed in a specific situation. Such a change may be performed in a manner in which the sales time is shortened or extended as the end time of sales is advanced or delayed. In this case, the change may be performed in a manner that does not infringe profits of both suppliers and consumers. For example, when you want to extend the sales time by delaying the end of sales time, the extension of the sales time for a product that has already confirmed that the transaction will be closed will only delay the closing of the transaction from the consumer's point of view. Extension may not be possible. On the other hand, extending the sales time for a product that is unstable for a transaction to be closed may be beneficial for some consumers because it will increase the likelihood of the transaction being closed, but even if the transaction is closed, it may be disadvantageous for those who have an established closing time. In this case, however, it may be possible to extend the sales time with the prior consent or post-consent of the consumers.

The sales quantity management unit 320 may receive and manage the maximum sales quantity information and transaction closing quantity information of the product from the supplier terminal 100. Since the maximum sales quantity of the product is the quantity that the supplier can actually provide when the transaction is concluded, the sales of the product may end when the reservation purchase quantity of the consumers reaches the maximum sales quantity even if the sales time end time remains.

The sales quantity management unit 320 may determine whether the transaction is successful or not based on the number of purchase reservations performed on the corresponding product when the product's end of sale time is reached. Specifically, the sales quantity management unit 320 may determine that the transaction has been completed when the number of purchase reservations performed for the corresponding product is greater than or equal to the transaction closing quantity. Conversely, when the number of purchase reservations is less than the transaction closing quantity, the transaction has been unsuccessful. I can judge. As described above, the conditions for closing a transaction may be set in various forms, and when a plurality of conditions for closing a transaction exist and all or a part of the conditions are satisfied, the transaction may be set as closing.

According to an embodiment of the present invention, the sales quantity management unit 320 limits the purchase quantity that a specific consumer can purchase for a specific product based on the profile information of the consumer or the IP address information used by the consumer terminal 200 You can. In the initial stage of product sales, the price of the product is the lowest point in the entire sales process, so if a specific consumer makes multiple reservations for the same product at a low price at this time, it will be disadvantageous to other consumers. In addition to the results, a side effect may occur, such as a consumer who purchases multiple products at a low price resells the product at a price higher than his purchase price. Therefore, the sales quantity management unit 320 may limit the purchase quantity that a specific consumer can purchase for a specific product by using the profile information or IP address information of the consumer.

Looking at how the sales quantity management unit 320 limits the purchase quantity, the purchase quantity per ID based on the ID that the consumers register to use the website or application that provides the real-time price fluctuation transaction function of the present invention. The number may be limited to a specific number, and the purchase quantity may be limited based on the past purchase history of the consumer or IP address information used when the consumer terminal 200 accesses the electronic transaction server 300. According to one embodiment, the sales quantity management unit 320 may limit the purchase quantity that each consumer can purchase only when the current price of the product is equal to or less than a certain percentage of the end price of the product. For example, a specific product limits the purchase quantity only before the current price of the product rises above 70% of the end-of-sale price, and if the current price of the product is above 70% of the end-of-sale price, each consumer can purchase The purchase quantity may not be limited. The sales quantity management unit 320 may receive information about the predetermined ratio and a specific number from the supplier terminal 100.

The sales price management unit 330 may receive and manage sales start price and sales end price information of the product from the supplier terminal 100. The selling price of the product is a purchase reservation price that can be obtained by the first consumer who performs the purchase reservation at the time when the selling start time of the product reaches and the purchase reservation of the consumer becomes possible. Thereafter, the current price of the product may be higher than the starting price of the product, and the current price of the product may continuously increase as consumers make reservations for purchase.

The sales price management unit 330 may adjust the current price of the product not to be greater than the end price of the product while the product is being sold. In other words, the maximum value of the current price of the product is the end-of-sale price registered by the supplier. If the current price reaches the end-of-sale price, the current price of the product may be fixed at the end-of-sale price even if consumers continue to make purchase reservations. have. In this case, the purchase reservation for the product may continue to proceed to the sale end price until the number for which the purchase reservation is performed reaches the maximum sale quantity of the product managed by the sale quantity management unit 320 or the sale end time is reached. have.

The price adjustment algorithm management unit 340 may adjust the sale price of the product in real time according to the number of purchase reservations for the product.

According to the real-time product price fluctuation system disclosed by the present invention, the current price of a product increases as consumers make purchase reservations for the product. That is, a consumer who preferentially makes a purchase reservation for a specific product can make a purchase reservation at a price that is at least not higher than a consumer who makes a purchase reservation later in time.

The price adjustment algorithm management unit 340 may set a ranking according to a purchase reservation order for consumers who make a purchase reservation for a product. The price adjustment algorithm management unit 340 may control the purchase reservation price of the senior consumer to be higher than the purchase reservation price of the subordinate consumer based on the ranking.

According to an embodiment, the method for adjusting the selling price of the product in real time according to the number of purchase reservations performed by the price adjustment algorithm management unit 340 is sold whenever the consumer makes a purchase reservation for the product. It may be that the value obtained by subtracting the selling price from the ending price is equal to the price divided by the maximum selling quantity. When the price adjustment algorithm management unit 340 adjusts the real-time product sales price in this manner, the price of the product increases linearly according to the number of purchase reservations, and a consumer who makes a purchase reservation for the last product of the maximum sales quantity Will make a purchase reservation at the end of sale price.

Alternatively, the price adjustment algorithm management unit 340 may increase the product price through various types of algorithms. According to one embodiment, it is possible to make the price increase unit as much as the value set by the supplier. For example, as described above, this method may be used when the supplier sets only the start price and the end price is not set. According to another embodiment, the method for the price adjustment algorithm management unit 340 to adjust the selling price of a product in real time according to the number of consumers follows a predetermined price curve based on the number of purchase reservations performed on the product. It may be raising the selling price. For example, a supplier who sets a very low starting price for sales may want the product price to rise more quickly at the beginning of the sale, and then the rate of increase of the product price to be lowered. In this case, the supplier may set the price curve in which the sales price follows the number of purchase reservations to take the form of a logarithmic curve. In order for the price adjustment algorithm management unit 340 to control the purchase reservation price of the priority consumer not to be higher than the purchase reservation price of the subordinate consumer, the shape of the price curve should be set to take the form of a monotonically increasing function. One axis of the price curve can be set from the start price to the end price, and the other axis can be set from 1 to the maximum sales quantity.

According to an embodiment of the present invention, a consumer who has made a purchase reservation for a product may later cancel the purchase reservation made by himself / herself. The cancellation of the purchase reservation may be made before the closing or closing of the transaction is determined. When a consumer who has made a purchase reservation for a specific product minimizes the purchase reservation, the price adjustment algorithm management unit 340 increases the purchase reservation ranking for consumers who have a purchase reservation ranking higher than the corresponding consumer by one unit, and increases The price at which the purchase reservation is performed may be reduced according to the order of purchase reservations. In this case, the price adjustment algorithm management unit 340 may decrease the current price of the product based on the number of purchase reservations for the product. The price adjustment algorithm management unit 340 may adjust the current price of the product so that it is not lower than the purchase reservation price of the lowest-priority consumer immediately after the price is lowered.

For example, a third-ranked consumer for a particular product made a purchase reservation for that product for 100,000 won, and in this way, a fourth-ranked consumer made a reservation for 110,000 won, and a fifth-ranked consumer for 120,000 won, The sixth-ranked consumer does not exist and the current price of the product is 130,000 won, so the third-ranked consumer can cancel his purchase reservation. In such a case, the price adjustment algorithm management unit 340 may increase the purchase reservation ranking for the consumers whose purchase reservation ranking is the second priority by one unit by setting the fourth-ranked consumer to the third and the fifth-ranked consumer to the fourth. In addition, according to the increased ranking, the fourth-ranked consumer can be reduced to the purchase reservation price from 110,000 won to 100,000 won as the purchase reservation rank is increased to the third-ranked. As the price increases, the purchase reservation price may decrease from 120,000 won to 110,000 won. At the same time, the price adjustment algorithm management unit 340 may reduce the current price of the product from 130,000 won to 120,000 won. Since the price adjustment algorithm management unit 340 is considered to be the purchase order at 110,000 won as the fourth priority consumer at the time immediately after the current price of the product is lowered, the price adjustment algorithm management unit 340 is 11 The current price can be reduced to the extent that the current price is not lower than 10,000 won. If the current price is adjusted to be lower than the purchase reservation price of the lowest-priority consumer at a point immediately after the price is lowered, the consumer who will make a purchase reservation at a later time than the last-priority consumer at that time will make a purchase reservation at a lower price. This constraint can be added, as this can lead to irrational situations.

Unlike the above-described method, the price adjustment algorithm management unit 340 does not increase the purchase reservation rank of the next-priority buyers and decreases the current price of the product with respect to the cancellation of the purchase reservation, and continues without the consumer of the ranking Needless to say, the transaction can be carried out.

The deposit management unit 350 serves to receive a certain amount of deposit from the consumer when the consumer makes a purchase reservation for the product. Since the transaction system disclosed in the present invention is not for the consumer to purchase the product immediately, but for the purpose of making a purchase reservation and purchasing a product when a specific condition is satisfied and the transaction is concluded, the consumer is generally required after the transaction is completed. Payment is made for the purchase reservation price of. However, if the transaction is canceled because the consumer does not settle the payment after the transaction is completed on the transaction system, the loss for the transaction is lost to the supplier, and thus a deposit system may be introduced to prevent such future transaction cancellation.

Deposit management unit 350, even if the transaction for a specific product has been successful, if there are consumers who do not pay for the purchase reservation price within a certain time limit, the buyer does not return the deposit paid at the time of making the purchase reservation do. On the other hand, for consumers who pay after a transaction for a specific product, return the deposit paid at the time of making the purchase reservation, or purchase purchase price to pay if the purchase reservation price to be paid by the consumer is greater than the deposit You can pay only the price excluding the deposit.

In calculating the deposit, the deposit management unit 350 may calculate a certain percentage of the purchase reservation price of each consumer as a deposit, or alternatively, may calculate a percentage of the end price of the sale as a deposit. In addition, unlike this, it is also possible to receive an input for the deposit from the supplier terminal 100.

According to an embodiment, the deposit management unit 350 not only does not return the deposit when a specific user does not make a payment for a successful transaction, but also a percentage of the deposit when the consumer later makes a purchase reservation for another product It can cause additional disadvantages, such as raising.

The market research execution unit 360 is based on the past product purchase history, order number, user profile information, etc. of consumers who make reservations for the purchase of the product, and the sale of the product is terminated, so that the purchase is not possible. Market analysis information can be generated and provided to suppliers.

When using the real-time price fluctuation transaction system disclosed by the present invention, the consumer may input his / her member information and store it in the electronic transaction server 300. In this process, the consumer can input additional information, such as job, annual income, and family relations, in addition to the essential basic information necessary for the transaction, and receive incentives as compensation. According to an embodiment, in a real-time price fluctuation transaction system, a consumer may need a certain trading point that is not associated with real money in order to participate in a reservation purchase of a product. Can be obtained. Such transaction points may be purchased by the consumer using real money, or may be obtained through membership registration, recommendation of a friend, payment completion for a transaction achieved, review writing, and survey response.

After the sale of a specific product is finished, the market research execution unit 360 may generate market analysis information for the product and provide it to the supplier of the product, regardless of whether or not the transaction has been completed. The market research execution unit 360 may generate market analysis information based on past product purchase history, order number, and user profile information of consumers. For example, the market research execution unit 360 may analyze which layer the product is popular based on the gender and age of the consumer registered in the user profile, and such an analysis may be performed through comparison with other products. Can be. The market research performer 360 may also analyze the price change during the time the product is sold and display it in a graph form to provide it to the supplier. In addition, the market research execution unit 360 may grasp the purchase propensity of the consumers through the past purchase history of the consumers, and analyze the purchase propensity of the consumers who purchase a specific product. Through this analysis data, suppliers can invest a lot of time and money to understand consumers' perceptions of the product, major target audiences, and appropriate price points for the product without conducting market research.

The communication unit 370 allows the electronic transaction server 300 to communicate with the supplier terminal 100 and the consumer terminal 200. The communication unit 370 provides a communication function so that the electronic transaction server 300 can communicate with entities required for operating a real-time price fluctuation transaction system, for example, other types of terminals and servers.

The control unit 380 includes a sales time management unit 310, a sales quantity management unit 320, a sales price management unit 330, a price adjustment algorithm management unit 340, a deposit management unit 350, a market research execution unit 360, and a communication unit ( 370) It can perform a function of controlling the data flow between. That is, the control unit 380 according to the present invention includes a sales time management unit 310, a sales quantity management unit 320, a sales price management unit 330, a price adjustment algorithm management unit 340, a deposit management unit 350, and a market research execution unit Each of the 360 and the communication unit 370 may be controlled to perform unique functions.

According to an embodiment of the present invention, the functional units not shown in FIG. 3 are separately present to provide functions necessary for performing an electronic transaction to the electronic transaction server 300. For example, there may be a payment management unit that manages the consumer's payment when a transaction for a specific product is completed, a refund management unit that processes the consumer when they want to refund after receiving the product.

According to an embodiment of the present disclosure, the electronic transaction server 300 reserves a purchase when the consumer performs a purchase reservation for the product when it is troublesome to perform a payment at a time when the transaction is later completed when the consumer makes a purchase reservation for the product. It can provide the function to reserve the payment for the price. When the consumer reserves the payment for the purchase reservation price, payment may be automatically performed when the corresponding transaction is subsequently completed. In this case, additional incentives may be provided to consumers using such functions. Additional incentives may be in the form of the above-mentioned transaction points, or may be provided in the form of discount coupons for reserves or payments.

4 is a flowchart illustrating a process in which product prices fluctuate in a real-time price fluctuation transaction system according to an embodiment of the present invention.

Referring to FIG. 4, when a supplier registers a product to be sold to the electronic transaction server 300 using his / her supplier terminal 100, the selling start price, current price, ending sale price, and ending sale for the product Until the remaining time, a variety of information such as product name, product specifications, etc. are notified and the sale may start on the website or application (S410).

Thereafter, the consumer can check the information of the product he or she wants on the website or application through the consumer terminal 200 and make a reservation purchase using the current price of the product as the reservation purchase price (S420). In this process, the consumer can settle the end price of the product or a certain percentage of his or her reservation purchase price as a deposit, or even allow all of his or her reservation purchase price to be automatically settled at a later transaction.

After the consumer performs the pre-purchase of the product, the price of the product may increase by a unit of price increase (S430). As described above, the price increase unit may be determined by various algorithms, and accordingly, it may increase linearly according to the number of reservation purchases, but may increase in other ways. However, since the reservation purchase price of the senior consumer who made the reservation purchase in advance by time should not be higher than the reservation purchase price of the subordinated consumer who performed the reservation purchase by succeeding in time, the reservation purchase price increases according to the number of reservation purchases. The appearance can be in the form of monotonous increase.

In this way, the price of the product can continue to increase as the number of pre-purchases is increased, and the end-of-sales time of the product is reached or the number of pre-purchases made by consumers reaches the maximum sales quantity. If the sale of the product can be ended (S440).

5 is a flowchart illustrating a process of determining whether a transaction for a specific product is successful in a real-time price fluctuation transaction system according to an embodiment of the present invention.

Referring to FIG. 5, as in the last step of FIG. 4, sales of a specific product may be terminated by reaching a sales end time of a product or reaching a maximum sales quantity (S510).

After the sale of the product is finished, the electronic transaction server 300 may compare the number of purchase reservations of the corresponding product performed by the consumers until the end of the sale and the amount of transaction completion (S520). As a result of comparison, when the number of purchase reservations is less than the transaction closing quantity, the transaction conditions may be unsuccessful and the transaction may be terminated (S530). In this case, since the product is not sold, all deposits paid by consumers can be returned. Unlike in step S530, even when the number of purchase reservations is less than the transaction closing quantity, if a different trading closing condition exists in addition to the trading closing quantity and the condition is satisfied, the transaction may be completed. Such separate transaction closing conditions can be registered at the time the supplier registers the product to be sold, and the condition can be known to consumers through the product sales screen.

In the comparison of step S520, when the number of purchase reservations is greater than or equal to the transaction closing quantity, the transaction is completed and the payment of the consumer is performed immediately. Such payment may have to be made within a certain time after the transaction is completed, and each consumer can purchase the product by paying the price at the time when he or she makes a reservation for the product. The electronic transaction server 300 may determine whether the consumer's payment is performed within a predetermined time in step S540. If the payment is not performed, the deposit of the consumer who does not perform the payment is not returned, and the corresponding consumer may also receive additional disadvantages in using the real-time price fluctuation transaction system (S550).

If it is determined in step S540 that the consumer has performed payment, delivery of the product for which the consumer has made the reservation purchase may be started by the supplier (S560).

6 is a flowchart illustrating a process performed when a consumer cancels a purchase reservation in a real-time price fluctuation transaction system according to an embodiment of the present invention.

Referring to FIG. 6, a consumer may register for a product that is being pre-purchased by a supplier by registering a supplier (S610). Thereafter, the consumer can cancel the purchase reservation made by the consumer before the sale of the product is ended (S620).

When the purchase reservation is canceled, the electronic transaction server 300 may check the purchase reservation ranking of the consumer who canceled the purchase reservation, and increase the purchase reservation ranking for consumers who are lower than the corresponding purchase reservation ranking by one unit. In addition, the price at which the purchase reservation is performed may be reduced according to the rising rank (S630). That is, when a specific consumer cancels a purchase reservation, the purchase reservation of other consumers may be modified in a situation when the consumer has not made a purchase reservation.

In the case where the purchase reservation is canceled, not only the purchase reservation for the next-priority consumers is modified, but the current price of the product may also change. In detail, the electronic transaction server 300 may decrease the current price of the product according to the cancellation of the purchase reservation, but may adjust the current price immediately after the price decreases not to be lower than the purchase reservation price of the lowest priority consumer. Yes (S640). Subsequently, sales of the corresponding product may continue (S650).

7 is a flowchart illustrating a process in which a real-time price fluctuation transaction system according to an embodiment of the present invention generates market analysis information for a specific product.

Referring to FIG. 7, after the sale of a specific product is finished (S710), market analysis for the product may be performed. This market analysis can proceed regardless of whether or not the transaction for the product has been successful. That is, the supplier can obtain a market research result for the product he or she is trying to sell, even if the transaction is not satisfied due to insufficient transaction conditions for the product.

The electronic transaction server 300 may generate market analysis information based on past purchase history, number of purchases, profile information, etc. of consumers who have made a purchase reservation for the corresponding product (S720). The profile information of the consumer may be basic information such as age group, residential area, gender, etc., or may be information such as work, annual income, and family relations. The market analysis information may include information on how the price of the corresponding product has increased during the total sales time.

The electronic transaction server 300 may then transmit the generated market analysis information to the supplier terminal 100 (S730). The supplier may check this through his / her supplier terminal 100 and may request market analysis information additionally desired by him / her (S740). That is, the electronic transaction server 300 may primarily provide only basic market analysis information about the supplier's product to the supplier, and the supplier may include variables he / she wants in addition to the basic market analysis, and market analysis viewed from the perspective of his / her desire Additional information may be requested.

Thereafter, the electronic transaction server 300 may receive such an additional request from the supplier and generate market analysis information corresponding to the request (S750), and transmit the generated additional market analysis information to the provider terminal 100. (S760).

According to the real-time price fluctuation transaction system disclosed through the present specification, a consumer can obtain an opportunity to purchase a product he or she wants at a lower price, and a supplier analyzes the market for the product while selling his or her product There is an advantage that can be easily obtained. Based on the information obtained through the real-time price fluctuation trading system, suppliers can more reasonably select their product's price range and can easily implement a market entry strategy for their products.

On the other hand, each functional unit of the electronic transaction server 300 according to an embodiment of the present invention, and an application that can be installed on the supplier terminal 100 and the consumer terminal 200 are also stored on a computer-readable recording medium. It is possible to be implemented as computer readable code. The computer-readable recording medium includes all kinds of recording devices in which data readable by a computer system is stored.

For example, a computer-readable recording medium includes ROM, RAM, CD-ROM, magnetic tape, hard disk, floppy disk, removable storage device, and non-volatile memory (Flash Memory). , Optical data storage, and the like.

In addition, the computer-readable recording medium may be distributed over computer systems connected by a computer communication network, and stored and executed as code readable in a distributed manner.

The embodiments of the present invention have been described above with reference to the accompanying drawings, but a person skilled in the art to which the present invention pertains may implement the present invention in other specific forms without changing its technical spirit or essential features. You will understand. Therefore, it should be understood that the above-described embodiments are illustrative in all respects and not restrictive.

100: supplier terminal
200: consumer terminal
300: electronic transaction server
310: Sales time management
320: Sales quantity management department
330: sales price management
340: price adjustment algorithm management
350: deposit management department
360: Market Research Department
370: communication department
380: control unit

Claims (10)

In an electronic transaction server that provides a transaction function in which the price of a product fluctuates in real time,
A sales time management unit that receives information on a sale start time and a sale end time from a supplier of the product and controls the sale start time and end time of the product;
When receiving and managing at least one of the maximum sales quantity information or transaction closing quantity information of the product from the supplier, and the number of purchase reservations performed for the product satisfies at least one of the maximum sales quantity information or transaction closing quantity information Sales quantity management unit to determine that the entire product transaction is closed only;
A sales price management unit that receives information on a sale start price and a sale end price of the product from the supplier and adjusts the current price of the product to be no greater than the sale end price while the product is being sold; And
And a price adjustment algorithm management unit that adjusts the sales price of the product in real time according to the number of purchase reservations for the product,
The price adjustment algorithm management unit prioritizes the purchase reservation order for the purchasers for the product, and controls the purchase reservation price of the next-priority consumer to be higher than the purchase reservation price of the next-priority consumer,
When a consumer who has made a purchase reservation for the above product cancels the purchase reservation, the purchase reservation ranking for consumers who have a purchase reservation ranking higher than the corresponding consumer is increased by one unit, and the purchase reservation is purchased according to the increased purchase reservation ranking. Reduces the price performed,
In order to decrease the current price of the product based on the number of canceled purchase reservations for the product, adjusting the product price so that the price of the product is not lower than the purchase reservation price of the lowest-priority consumer immediately after the price decreases Characterized by an electronic transaction server.
According to claim 1,
The method for adjusting the sale price of the product in real time according to the number of purchase reservations performed by the price adjustment algorithm management unit includes: a sale start price from the sale end price each time a consumer makes a purchase reservation for the product The electronic transaction server is to increase the value by subtracting the value by the value divided by the maximum sales quantity.
According to claim 1,
The method of adjusting the selling price of the product in real time according to the number of consumers by the price adjustment algorithm management unit is to increase the selling price according to a predetermined price curve based on the number of purchase reservations performed on the product. , Electronic trading server.
delete delete According to claim 1,
A deposit management unit for requesting payment of a deposit to the consumers who make a reservation to purchase the product, and further including a deposit management unit that does not return the deposit if the consumer does not pay the price at which the purchase reservation was made after the transaction is completed. , Electronic trading server.
According to claim 1,
At the end of the sale of the product, market analysis information for the product is generated and provided to the supplier based on at least one of past product purchase history, order number, and user profile information of consumers who have made a purchase reservation of the product An electronic transaction server further comprising a market research execution unit.
According to claim 1,
When performing a purchase reservation for the product, the electronic transaction server characterized in that it provides an additional incentive for the consumer to set the payment for the purchase reservation price automatically when the transaction for the product is later.
According to claim 1,
The sales quantity management unit, based on at least one of the consumer's profile information or the consumer's IP address information, if the current price of the product is below a certain percentage of the end price of the sale, limits the purchase quantity that each consumer can purchase Electronic transaction server, characterized in that.
In the method of providing a transaction function in which the price of a product fluctuates in real time, the electronic transaction server,
Receiving information on a sale start time and a sale end time from a supplier of the product and managing the sale start time and end time of the product;
When receiving and managing at least one of the maximum sales quantity information or transaction closing quantity information of the product from the supplier, and the number of purchase reservations performed for the product satisfies at least one of the maximum sales quantity information or transaction closing quantity information Determining that only the entire product transaction will be closed;
Receiving sales start price and end sale price information of the product from the supplier and adjusting so that the current price of the product is not greater than the end sale price during the sale of the product;
Adjusts the sales price of the product in real time according to the number of purchase reservations for the product, sets the ranking according to the purchase reservation order to consumers who perform the purchase reservation for the product, and purchases reservations of senior consumers Controlling the price so that it is not higher than the purchase reservation price of a next-order consumer;
When a consumer who has made a purchase reservation for the above product cancels the purchase reservation, the purchase reservation ranking for consumers who have a purchase reservation ranking higher than that consumer is increased by one unit, and the purchase reservation is purchased according to the increased purchase reservation ranking. Reducing the price performed; And
In order to decrease the current price of the product based on the number of canceled purchase reservations for the product, adjusting so that the price of the product is not lower than the purchase reservation price of the lowest priority consumer immediately after the price decreases A method of providing a real-time price fluctuation transaction function of an electronic transaction server including a.

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