KR102052156B1 - System and method for contents providing, and apparatus applied to the same - Google Patents

Abstract

The present invention discloses a content providing service system, a method thereof, and an apparatus applied thereto. That is, when a multimedia content request relating to a specific user is received from a user device, a user group composed of users having personal information corresponding to the personal information of the specific user is determined based on previously registered personal information for each user. Select a preferred playback section of the multimedia content based on the playback history of the specific user in relation to the multimedia content or the playback history of each user belonging to the user group; By providing the user device with alternative contents composed only of the above, it is possible to provide an effective service that can satisfy the user's taste or preference.

Description

TECHNICAL AND METHOD FOR CONTENTS PROVIDING, AND APPARATUS APPLIED TO THE SAME}

The present invention is to select a preferred playback section preferred by the user from the entire playback section of the multimedia content on the basis of the playback history of the specific user as well as the playback history of each user belonging to the same user group with respect to the multimedia content. It is about a method.

Recently, in order to provide a user-oriented multimedia content service, multimedia content search and browsing technologies reflecting user preferences or usage patterns of multimedia content have been introduced.

In particular, as digital broadcasting has recently begun, in order to search or play multimedia content, the user preference is extracted by using the playback history of the user, and services for providing multimedia content by reflecting the extracted user preference are introduced. have.

However, in order to provide multimedia content to reflect user preferences, the user's playback history is required as described above, but if the playback history does not exist or the amount of data stored in the playback history is insufficient, the user's preference can be accurately determined. There is a problem that there is no.

Accordingly, in providing multimedia contents reflecting user preferences, a new method for identifying user preferences will be required.

The present invention has been made in view of the above circumstances, and an object of the present invention is to obtain personal information of the specific user based on previously registered personal information for each user when a multimedia content request related to the specific user is received. Determine a user group composed of users having personal information corresponding to the < RTI ID = 0.0 > and based on the playback history of the particular user in relation to the multimedia content, or the playback history of each user belonging to the user group. By selecting a preferred playback section preferred by the user and providing alternative contents composed of only the preferred playback section, an effective content providing service that satisfies a user's taste or preference is provided.

Contents providing apparatus according to the first aspect of the present invention for achieving the above object, the request receiving unit for receiving a multimedia content request related to a specific user from the user device; A group determination unit for determining a user group composed of users having personal information corresponding to the personal information of the specific user based on pre-registered personal information for each user when the multimedia content request is received; A playback section selection unit for selecting a user's preferred playback section among all playback sections of the multimedia content based on the playback history of the specific user or the playback history of each user belonging to the user group; And a content providing unit for providing the user device with alternative content consisting of only the preferred playback section.

More specifically, the personal information includes at least two characteristic information, and the group determining unit selects a user having at least one characteristic information corresponding to the specific user from the at least two characteristic information, and selects the user. The user may be determined as the user group.

More specifically, the playback section selection unit, if the playback history of the specific user does not exist in relation to the multimedia content, or if the playback history of the specific user exists but the number of times of playback of the multimedia content is less than a threshold value; The preferred playback section is selected based on the playback history of each user belonging to the group.

More specifically, when the playback section selection unit selects the preferred playback section based on the playback history of each user belonging to the user group, the playback section selector is repeated by each user belonging to the user group among all playback sections of the multimedia content. Confirm the reproduced reproducing section, and select the repetitive reproducing section as the preferred reproducing section.

More specifically, the playback section selector, when the number of repeated playback of the repeat playback section is less than a threshold, for each user belonging to the user group checks the number of the characteristic information corresponding to the specific user, and the user group Among the users belonging to the user, the number of the characteristic information corresponding to the specific user is selected as the user to be checked, and the preferred playback section is selected based only on the playback history of the user to be checked.

More specifically, the playback section selector, and assigns a different weight to each of the at least two characteristic information, when the number of the characteristic information corresponding to the specific user identified for each user belonging to the user group is the same, The user to be checked may be selected based on a weight assigned to each piece of characteristic information corresponding to the specific user.

More specifically, the playback section selection unit, with respect to the multimedia content, there are at least two repetitive playback section, the number of repetitions of the remaining repeating playback section other than a specific repeating playback section of the at least two repeating playback section is When the threshold value is less than the threshold value, the specific repeating playback section is first selected as the preferred playback section, and the rest of playback sections other than the specific repeating playback section of the entire playback section of the multimedia content based on the playback history of the user to be checked. The method may further include selecting a preferred playback section.

Content providing service method according to a second aspect of the present invention for achieving the above object comprises the content request step of the user device requesting the multimedia content in relation to a specific user; A group determining step of determining, by the contents providing apparatus, a user group composed of users having personal information corresponding to the personal information of the specific user based on previously registered personal information for each user; A section in which the content providing device selects a preferred playback section preferred by the user from among all playback sections of the multimedia content based on the playback history of the specific user or the playback history of each user belonging to the user group in relation to the multimedia content; Selection step; And a content providing step of providing, by the content providing device, the substitute content composed of only the preferred playback section to the user device.

According to a third aspect of the present invention, there is provided a method of operating a content providing device, the method comprising: a request receiving step of receiving a multimedia content request relating to a specific user from a user device; A group determination step of determining, when the multimedia content request is received, a user group composed of users having personal information corresponding to the personal information of the specific user based on previously registered personal information for each user; A playback section selection step of selecting a user's preferred playback section from all playback sections of the multimedia content based on the playback history of the specific user or the playback history of each user belonging to the user group in relation to the multimedia content; And a content providing step of providing the user device with alternative content consisting of only the preferred playback section.

More specifically, the personal information includes at least two characteristic information, and the group determining step selects a user having at least one characteristic information corresponding to the specific user from the at least two characteristic information, And selecting the selected user as the user group.

More specifically, the playing section selection step, if the playback history of the specific user does not exist in relation to the multimedia content, or if the playback history of the specific user exists but the number of times of playing the multimedia content is less than a threshold value; The preference playback section may be selected based on the playback history of each user belonging to the user group.

More specifically, the playing section selection step, when selecting the preferred playback section based on the playback history of each user belonging to the user group, by each user belonging to the user group of the entire playback section of the multimedia content; And confirming the repeated playback section reproduced repeatedly, and selecting the repeated playback section as the preferred playback section.

More specifically, in the playing section selection step, when the number of times of repeating playback of the repeating playback section is less than a threshold, the characteristic information checking step of checking the number of characteristic information corresponding to the specific user for each user belonging to the user group ; A user selection step of selecting a user having the largest number of characteristic information corresponding to the specific user among the users belonging to the user group as a confirmation target user; And selecting the preferred playback section based only on the playback history of the user to be checked.

More specifically, in the user selection step, if each of the at least two characteristic information is given a different weight, and the number of characteristic information corresponding to the specific user identified for each user belonging to the user group is the same, the The user to be checked may be selected based on a weight assigned to each piece of characteristic information corresponding to a specific user.

More specifically, in the reproducing section selecting step, at least two repetitive reproducing sections exist in relation to the multimedia content, and the number of repetitions of the repetitive reproducing sections excluding a specific repetitive reproducing section of the at least two repetitive reproducing sections is increased. If the threshold value is less than the threshold value, the specific repeating playback section is first selected as the preferred playback section, and for the remaining playback sections except the specific repeating playback section of the entire playback section of the multimedia content based on the playback history of the user to be checked. And further selecting the preferred playback section.

According to a fourth aspect of the present invention, there is provided a content providing service system, including: a user device for requesting multimedia content in relation to a specific user, and receiving and playing replacement content corresponding to the multimedia content according to the request; And when the multimedia content is requested, determine a user group including users having personal information corresponding to the personal information of the specific user based on pre-registered personal information for each user, and the specific content related to the multimedia content. The user's preferred playback section is selected from among all playback sections of the multimedia content based on the playback history of the user or the playback history of each user belonging to the user group. Characterized in that it comprises a content providing device to provide.

Accordingly, according to the content providing service system and method thereof, and an apparatus applied thereto, the contents are provided based on the playback history of each user belonging to the same user group as the specific user as well as the playback history of a specific user with respect to multimedia content. By selecting a user's preferred playback section of the entire playback section of the multimedia content, it is possible to provide an effective service that can satisfy the user's taste or preference.

1 is a schematic configuration diagram of a content providing service system according to an embodiment of the present invention;
2 is a block diagram of a content providing device according to an embodiment of the present invention.
3 is a schematic flowchart illustrating an operation flow in a content providing service system according to an exemplary embodiment of the present invention.
Figure 4 is a schematic flow chart for explaining the operation of the content providing apparatus according to an embodiment of the present invention.

Hereinafter, with reference to the accompanying drawings will be described an embodiment of the present invention.

1 is a view showing a content providing service system according to an embodiment of the present invention.

As shown in FIG. 1, the content providing service system according to an exemplary embodiment of the present invention provides a user device when the multimedia content is requested from the user device 100 and the user device 100 requesting multimedia content in relation to a specific user. It has a configuration that includes a content providing device 200 for providing the user device 100 with alternative content reflecting the preference.

The user device 100 refers to a user device that receives and plays multimedia content from the content providing device 200. For example, the user device 100 may include a smartphone, a personal computer (PC), a notebook, a tablet PC, a PDA, and the like. This may be applicable, and the present invention is not limited thereto, and it is possible to transmit and receive data with the content providing device 200, and any device capable of playing multimedia content may be included.

Here, the multimedia content is a content that can be reproduced in the user apparatus 100, such as music, a video (for example, a movie, a drama, an entertainment program), and is composed of a plurality of playback sections.

For example, if the multimedia content is music, it includes a plurality of play sections divided by play times such as introduction, rap, play, climax, chorus, and so on. It may include a plurality of playback periods.

When the content providing device 200 receives a multimedia content request related to a specific user from the user device 100, the content providing device 200 provides the user device 100 with alternative content consisting of only the preferred playback section of the entire playback section of the corresponding multimedia content. Refers to a server for.

Here, the description of "providing the substitute content to the user device 100" indicates that "substitute content composed of the preferred playback section is substantially provided to the user device 100 so as to be reproduced by the user device 100." In addition to the meaning, it may also have the meaning of "recommended by the user device 100, the alternative content consisting of the preferred playback section can be selected by the user device 100."

Meanwhile, according to an embodiment of the present invention, the content providing device 200 grasps the preference of the user who requested the multimedia content, and provides the user equipment 100 with the multimedia content providing service based on the determined user's preference. .

In the case of the user preference-based multimedia content providing service, the number of playbacks, playback intervals, etc. of the user related to a specific multimedia content are stored as a playback history (user history), and the user's preferences are later identified based on the playback history. It is being implemented to provide user-oriented multimedia content.

However, in order to determine user preferences through the aforementioned method, the amount of data related to playback history used to determine user preferences should be sufficient.However, in case of an initial service subscriber or a user with a low frequency of service use, the playback history related to multimedia content is insufficient. There is a case where the amount of data is not sufficient even if it does not exist or there is a playback history.

As such, when the user's playback history is not sufficiently stored, the user's preference cannot be accurately understood, which causes a limitation that the user cannot provide a satisfactory multimedia content service.

As such, in relation to a user preference based multimedia content providing service, it is important to accurately grasp the user's preference in order to increase the user's service satisfaction.

Thus, in an embodiment of the present invention, the user's preference among the entire playback period of the multimedia content based on the playback history of each user belonging to the same user group as the specific user as well as the playback history of the specific user related to the multimedia content. A method for selecting a preferred playback section will be proposed, which will be described in detail below.

The user device 100 performs a function of requesting the multimedia content from the content providing device 200.

More specifically, the user device 100 requests the multimedia content content providing device 200 in relation to a specific user and responds to the multimedia content based on the user's preference from the content providing device 200 according to the request. Receive and play the replacement content configured to.

Here, the alternative content refers to the content consisting of only the preferred playback section that the user prefers among the entire playback sections of the multimedia content. For example, when the multimedia content is a video content such as a movie, a trailer, highlight, preview, etc. In the case of music content, it may correspond to a pre-listening, a simple listening, a climax listening, deemed listening, and the like.

In this regard, the content providing device 200 performs a function of determining a user group when the multimedia content is requested.

More specifically, when the content providing device 200 requests multimedia content related to a specific user from the user device 100, the personal information corresponding to the personal information of the specific user based on the personal information previously registered for each user. Selecting the user having a user, and determines the user group corresponding to the selected user.

In addition, the content providing apparatus 200 performs a function of selecting a preferred playback section related to the multimedia content.

More specifically, the content providing device 200 confirms the playback history of the specific user in relation to the multimedia content, and if the playback history stored in correspondence with the specific user is greater than or equal to a threshold, the multimedia content based on the playback history of the specific user. The user's preferred playback section is selected among the entire playback sections.

At this time, the content providing device 200 checks the repeated playback section repeatedly reproduced by the specific user of the entire playback section of the multimedia content on the basis of the playback history, the number of repeated playback of the identified repeat playback section is greater than or equal to the threshold value. The repeat play section may be selected as the preferred play section.

On the other hand, the content providing device 200 belongs to a user group when the playback history of the specific user does not exist or the playback history of the specific user exists but the number of playbacks of the multimedia content is less than a threshold in relation to the multimedia content. The preferred playback section is selected based on the playback history of each user.

In this case, the content providing device 200 preferentially selects users whose number of times of playback is equal to or greater than a threshold value among the users belonging to the user group, and selects the selected users from the entire playback period of the multimedia content based on the selected user's playing history. By confirming the repeated playback section repeatedly reproduced by, it is possible to select a repeat playback section in which the number of repeated playbacks of the identified repeat playback sections is equal to or greater than a threshold value as the preferred playback section.

Furthermore, the content providing device 100 performs a function of providing the user device 100 with alternative content configured as the preferred playback section.

More specifically, when the selection of the preferred playback section is completed, the content providing device 100 configures the replacement content by combining the selected preferred playback section, and the user device 100 uses the configured replacement content as the content corresponding to the multimedia content. To be provided.

Hereinafter, the configuration of the content providing apparatus 200 according to an embodiment of the present invention will be described in more detail with reference to FIG. 2.

That is, the content providing device 200 according to an embodiment of the present invention determines the request receiving unit 210 for receiving a multimedia content request relating to a specific user from the user device 100, and determines a user group corresponding to the specific user. The user device 100 includes a group determination unit 220 for reproducing, a playback section selection unit 230 for selecting a user's preferred playback section among all playback sections of the multimedia content, and alternative content consisting of only the preferred playback section. It has a configuration including a content providing unit 240 for providing to.

Here, each configuration of the content providing apparatus 200 including the request receiving unit 210, the group determining unit 220, the playback section selecting unit 230, and the content providing unit 240 is executed by a processor. It may be implemented as a software module, or by a combination thereof.

The group determiner 220 determines a user group when the multimedia content is requested.

More specifically, when a multimedia content related to a specific user is requested from the user device 100, the group determination unit 220 may perform personal information corresponding to the personal information of the specific user based on previously registered personal information for each user. Selecting the user having a user, and determines the user group corresponding to the selected user.

 Here, in the case of the personal information registered for each user, the personal information entered when the user subscribes to the service includes a plurality of characteristic information (for example, gender, age, place of residence, interest, occupation).

Accordingly, the group determination unit 220 checks the characteristic information included in each user's personal information, selects users having characteristic information that matches the specific user, and selects the selected users corresponding to the specific user. The user group will be determined.

For example, when the gender (male), age (25), place of residence (Seoul Seosomun-dong), interest (sport), and occupation (office worker) are registered as specific information included in the personal information of a specific user, The identification information may be checked, and as a result of the identification, only users who match one or more characteristics information of the gender, age, place of residence, interests, and occupation of the specific user may be selected and determined as a user group.

The playback section selector 230 selects a preferred playback section related to the multimedia content.

More specifically, the playback section selecting unit 230 checks the playback history of the specific user in relation to the multimedia content, and if the playback history stored in correspondence with the specific user is greater than or equal to a threshold, the multimedia based on the playback history of the specific user. The user's preferred playback section is selected from the entire playback section of the content.

At this time, the playback section selector 230 checks the repeat playback section repeatedly played by the specific user in the entire playback section of the multimedia content on the basis of the playback history, and the number of repeated playbacks in the checked repeat playback section is a threshold value. The above-described repeated playback section is selected as the preferred playback section.

For example, in a state in which the entire playback section of the multimedia content is composed of a playback section A, a playback section B, a playback section C, and a playback section D, the playback section A is played 15 times and the playback section B is played 10 times. Times, the playback section C is played 14 times, the playback section D is played 11 times, and if the threshold of the repeated playback count is 13 times, only playback section A and playback section C correspond to the specific user. It will be selected as an interval.

On the other hand, the playback section selector 230 is connected to the user group when the playback history of the specific user does not exist or the playback history of the specific user exists but the number of playbacks of the multimedia content is less than a threshold in relation to the multimedia content. The preferred playback section is selected based on the playback history of each user.

For example, in a state where the threshold of the number of times of playing the multimedia content is set to 20 times, when the total number of playing of the multimedia content checked through the playing history of the specific user is 15 times, the preferred playing section is performed through the playing history of the specific user. Rather than determining, the preferred playback section may be selected based on the playback history of each user belonging to the user group corresponding to the specific user.

In this case, the play section selecting unit 230 preferentially selects users whose number of plays is greater than or equal to a threshold value among the users belonging to the user group, and selects the selected users from the entire play sections of the multimedia content based on the play history of the selected users. By checking the repeated playback section repeatedly reproduced by the above, the repeated playback section in which the number of repeated playbacks of the identified repeat playback sections is greater than or equal to the threshold value is selected as the preferred playback section.

For example, in a state where the threshold of the number of times of playing the multimedia content by the selected users is set to 150, the number of times of playing the playing section A is 250, the number of playing the playing section B is 100, and the number of playing the playing section C. If the number of times of playback of the playback section D is 140 times, the playback section A and the playback section D are selected as the preferred playback section corresponding to the specific user.

However, if the number of repetitive reproductions of the identified repetitive reproducing section is less than a threshold, the reproducing section selecting unit 230 checks the number of characteristic information corresponding to the specific user for each of the selected users, and belongs to the user group. By selecting the user having the largest number of characteristic information matching the specific user as the user to be confirmed, the user may select the preferred playback section based only on the playback history of the user to be confirmed.

This is to select a preferred playback section based on the playback history of the corresponding user by selecting the identification target user as the user who matches the specific user with the most matching user characteristics based on the number of matching of the characteristic information.

For example, as described above, in the state where the threshold of the number of times of playing the multimedia content by the selected users is set to 150, all of the number of times of the playback section A, the playback section B, the playback section C, and the playback section D are all 150. If less than the number of times, for each of the selected user to check the number of the characteristic information matching the specific user, and select the user with the largest number of matching specific information as the user to be confirmed based only on the playback history of the user To select the preferred playback section.

In this regard, the playback section selection unit 230 confirms the number of characteristic information corresponding to the specific user with respect to each of the selected users, so that at least two users have the same number of characteristic information corresponding to the specific user. In this case, the user to be checked is selected based on weights differently assigned to the characteristic information.

For example, weights according to importance may be assigned to each characteristic information classified into gender, age, place of residence, interest, and occupation as shown in Table 1 below.

gender age residence Interest job weight 4 3.5 2 3.7 2.5

In this case, in case of user A, characteristic information corresponding to gender and occupation match, and in case of user B, when specific information corresponding to residence and occupation matches, user A and user B both match the specific user. The user A identified as having the same number of information but higher weight characteristic information (gender) is selected as the confirmation target user.

In other words, the same basic score (eg, 1,2,3 ..... 10) is calculated for each characteristic information corresponding to each of user A and user B as shown in [Equation 1] below, and weighted to each characteristic information. By calculating the score reflecting this, the user A having a higher score than the user B is selected as the confirmation target user.

[Equation 1]

Score by user = (trait # 1 * weight) + (trait # 2 * weight) + ........ (characteristic #N * weight)

On the other hand, the playback section selector 230 has at least two repeat playback sections in relation to the multimedia content, and if it is confirmed that the number of repeats of the remaining repeat playback sections except for the specific repeat playback section is less than the threshold value, And preferentially selecting only the specific repeating playback section as the preferred playback section, and then, for the remaining playback section except for the specific repeating playback section of the entire playback section of the multimedia content based on the playback history of the user to be checked. You can select additional sections.

For example, the entire playback section of the multimedia content is composed of a playback section A, a playback section B, a playback section C, a playback section D, and the threshold value of the number of times of playing the multimedia content by the selected users is set to 150 times. If only the number of times of playback of the playback section A exceeds 150, the playback section A is first selected as the preferred playback section. For the remaining playback sections, the playback section B, the playback section C, and the playback section D are described above. Likewise, the preferred playback section is additionally selected based on the playback history of the user to be checked through the matching number and weight of the characteristic information.

The content providing unit 240 performs a function of providing the user device 100 with alternative content configured as the preferred playback section.

More specifically, when the selection of the preferred playback section is completed, the content providing unit 240 configures the replacement content by combining the selected preferred playback section, and the user device 100 uses the configured replacement content as the content corresponding to the multimedia content. To be provided.

As described above, according to the content providing service system according to an exemplary embodiment of the present invention, when a multimedia content request relating to a specific user is received, the personal information of the specific user is based on previously registered personal information for each user. Determine a user group composed of users having personal information corresponding to the < RTI ID = 0.0 > and based on the playback history of the particular user in relation to the multimedia content, or the playback history of each user belonging to the user group. By selecting the preferred playback section preferred by the user, it is possible to provide an effective service that can satisfy the user's tastes or preferences by providing alternative content consisting of only the preferred playback section.

Hereinafter, a content providing service method according to an exemplary embodiment of the present invention will be described with reference to FIGS. 3 and 4. Here, for the convenience of description, the configuration shown in FIGS. 1 and 2 described above will be described with reference to the corresponding reference numerals.

First, an operation flow in a content providing service system according to an exemplary embodiment of the present invention will be described with reference to FIG. 3.

First, the user device 100 requests the multimedia content content providing device 200 in relation to a specific user (S110).

Accordingly, when the contents providing apparatus 200 requests multimedia contents related to a specific user from the user apparatus 100, the content providing apparatus 200 has personal information corresponding to the personal information of the specific user based on previously registered personal information for each user. The users are selected, and the selected users are determined to a user group corresponding to the specific user (S120).

Then, the content providing device 200 confirms the playback history of each user belonging to the specific user or user group related to the multimedia content, and the user preferred preference among the entire playback sections of the multimedia content based on the confirmed playback history. The playback section is selected (S130-S140).

At this time, the content providing device 200 checks the repeated playback section repeatedly reproduced by the specific user of the entire playback section of the multimedia content on the basis of the playback history, the number of repeated playback of the identified repeat playback section is greater than or equal to the threshold value. The repeat play section may be selected as the preferred play section.

On the other hand, the content providing device 200 belongs to a user group when the playback history of the specific user does not exist or the playback history of the specific user exists but the number of playbacks of the multimedia content is less than a threshold in relation to the multimedia content. The preferred playback section is selected based on the playback history of each user.

In this case, the content providing device 200 preferentially selects users whose number of times of playback is equal to or greater than a threshold value among the users belonging to the user group, and selects the selected users from the entire playback period of the multimedia content based on the selected user's playing history. By confirming the repeated playback section repeatedly reproduced by, it is possible to select a repeat playback section in which the number of repeated playbacks of the identified repeat playback sections is equal to or greater than a threshold value as the preferred playback section.

After that, when the selection of the preferred playback section is completed, the content providing device 100 configures the alternative content by combining the selected preferred playback section, and provides the configured replacement content to the user device 100 as the content corresponding to the multimedia content. By the user device 100 to play the replacement content (S150-S170).

Hereinafter, an operation of the content providing apparatus 200 according to an embodiment of the present invention will be described in detail with reference to FIG. 4.

First, the request receiving unit 210 receives a multimedia content request relating to a specific user from the user device 100 (S210).

Then, the group determination unit 220 according to the multimedia content request related to the specific user received from the user device 100, the personal information corresponding to the personal information of the specific user based on previously registered personal information for each user Selecting the user having a, and determines the user group corresponding to the selected user (S220).

At this time, the group determination unit 220 checks the characteristic information included in each user's personal information, selects the user having the characteristic information that matches the specific user, and selects the selected user corresponding to the specific user The user group will be determined.

Then, the playback section selection unit 230 checks the playback history of the specific user in relation to the multimedia content, and if the playback history stored in correspondence with the specific user is greater than or equal to a threshold, the multimedia content based on the playback history of the specific user. The user's preferred playback section is selected among the entire playback sections of S230-S250 and S310.

At this time, the playback section selector 230 checks the repeat playback section repeatedly played by the specific user in the entire playback section of the multimedia content on the basis of the playback history, and the number of repeated playbacks in the checked repeat playback section is a threshold value. The above-described repeated playback section is selected as the preferred playback section.

On the other hand, the playback section selection unit 230, if the playback history of the specific user does not exist in relation to the multimedia content, or if the playback history of the specific user exists but the number of times of playback of the multimedia content is less than the threshold, the user Among the users belonging to the group, users whose playback count is greater than or equal to the threshold are preferentially selected (S240 and S260).

Then, the playback section selector 230 checks the repeated playback section repeatedly played by the selected users in the entire playback section of the multimedia content on the basis of the playback history of the selected user. The repeated playback section having the number of repeated playbacks equal to or greater than the threshold value is selected as the preferred playback section (S270-S280, S310).

On the other hand, the playback section selection unit 230 checks the number of the characteristic information corresponding to the specific user for each of the selected user, if the number of repeated playback of the identified repeat playback section is less than the threshold value, belonging to the user group By selecting the user having the largest number of characteristic information matching the specific user as the user to be confirmed, the user may select the preferred playback section based only on the playback history of the user to be confirmed (S280-S310).

At this time, the playback section selection unit 230 confirms the number of the characteristic information corresponding to the specific user for each of the selected user, when at least two users are the same number of characteristic information corresponding to the specific user Next, the user to be checked is selected based on weights differently assigned to the characteristic information.

On the other hand, the playback section selector 230 has at least two repeat playback sections in relation to the multimedia content, and if it is confirmed that the number of repeats of the remaining repeat playback sections except for the specific repeat playback section is less than the threshold value, And preferentially selecting only the specific repeating playback section as the preferred playback section, and then, for the remaining playback section except for the specific repeating playback section of the entire playback section of the multimedia content based on the playback history of the user to be checked. You can select additional sections.

Thereafter, when the selection of the preferred playback section is completed, the content providing unit 240 configures the alternative content by combining the selected preferred playback section, and provides the configured replacement content to the user device 100 as the content corresponding to the multimedia content. It is made (S320).

As described above, according to the content providing service method according to an embodiment of the present invention, when a multimedia content request relating to a specific user is received, the personal information of the specific user is based on previously registered personal information for each user. Determine a user group composed of users having personal information corresponding to the < RTI ID = 0.0 > and based on the playback history of the particular user in relation to the multimedia content, or the playback history of each user belonging to the user group. By selecting the preferred playback section preferred by the user, it is possible to provide an effective service that can satisfy the user's tastes or preferences by providing alternative content consisting of only the preferred playback section.

Meanwhile, the steps of the method or algorithm described in connection with the embodiments presented herein may be embodied directly in hardware or in the form of program instructions that may be executed by various computer means and recorded on a computer-readable medium. The computer readable medium may include program instructions, data files, data structures, and the like, alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine code, such as produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

Although the present invention has been described in detail with reference to preferred embodiments, the present invention is not limited to the above-described embodiments, and the technical field to which the present invention belongs without departing from the gist of the present invention as claimed in the following claims. Anyone skilled in the art will have the technical idea of the present invention to the extent that various modifications or changes are possible.

According to a content providing service system and a method thereof, and an apparatus applied thereto, the multimedia content is based on the playback history of each user belonging to the same user group as the specific user as well as the playback history of the specific user. In selecting the user's preferred playback section out of the entire playback section of the system, the limitations of the existing technology are not only sufficient for the use of the related technology, but also the possibility of marketing or sales of the applied device is not only sufficient but also realistically obvious. Since it can be implemented, it is an invention with industrial applicability.

100: user device
200: content providing device
210: request receiving unit 220: group determining unit
230: playback section selector 240: content provider

Claims (16)

A request receiving unit which receives a multimedia content request relating to a specific user from a user device;
A group determination unit for determining a user group composed of users having personal information corresponding to the personal information of the specific user based on pre-registered personal information for each user when the multimedia content request is received;
A playback section selection unit for selecting a user's preferred playback section among all playback sections of the multimedia content based on the playback history of the specific user or the playback history of each user belonging to the user group; And
It includes a content providing unit for providing the user device with alternative content consisting of only the preferred playback section,
The playback section selection unit,
If the playback history of the specific user does not exist or the playback history of the specific user is present in relation to the multimedia content, but the number of times of playing the multimedia content is less than a threshold value is based on the playback history of each user belonging to the user group. Select the preferred playback section,
Different weights are assigned to each of at least two characteristic information included in the personal information, and if the number of characteristic information corresponding to the specific user identified for each user belonging to the user group is the same, And selecting the confirmation target user based on the weights assigned to the characteristic information, and selecting the preferred playback section based only on the playback history of the confirmation target user. The method of claim 1,
The group determination unit,
And selecting a user having at least one characteristic information matching the specific user among the at least two characteristic information, and determining the selected user as the user group. delete delete delete delete delete delete A request receiving step of receiving a multimedia content request relating to a specific user from a user device;
A group determination step of determining, when the multimedia content request is received, a user group composed of users having personal information corresponding to the personal information of the specific user based on previously registered personal information for each user;
A playback section selection step of selecting a user's preferred playback section from all playback sections of the multimedia content based on the playback history of the specific user or the playback history of each user belonging to the user group in relation to the multimedia content; And
A content providing step of providing the user device with alternative content consisting of only the preferred playback section;
The playback section selection step,
If the playback history of the specific user does not exist or the playback history of the specific user is present in relation to the multimedia content, but the number of times of playing the multimedia content is less than a threshold value is based on the playback history of each user belonging to the user group. Select the preferred playback section,
Different weights are assigned to each of at least two characteristic information included in the personal information, and if the number of characteristic information corresponding to the specific user identified for each user belonging to the user group is the same, And selecting the confirmation target user based on the weights assigned to the characteristic information, and selecting the preferred playback section based only on the playback history of the confirmation target user. The method of claim 9,
The group determination step,
And selecting a user having at least one characteristic information corresponding to the specific user among the at least two characteristic information, and determining the selected user as the user group. delete delete delete delete delete delete

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