KR102038093B1 - Method, search server and computer readable recording medium for providing branch office information - Google Patents

Method, search server and computer readable recording medium for providing branch office information Download PDF

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KR102038093B1
KR102038093B1 KR1020130002097A KR20130002097A KR102038093B1 KR 102038093 B1 KR102038093 B1 KR 102038093B1 KR 1020130002097 A KR1020130002097 A KR 1020130002097A KR 20130002097 A KR20130002097 A KR 20130002097A KR 102038093 B1 KR102038093 B1 KR 102038093B1
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point information
information
point
search
distance
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KR20140089960A (en
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김철원
박기덕
강춘식
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네이버 주식회사
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    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
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    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09B—EDUCATIONAL OR DEMONSTRATION APPLIANCES; APPLIANCES FOR TEACHING, OR COMMUNICATING WITH, THE BLIND, DEAF OR MUTE; MODELS; PLANETARIA; GLOBES; MAPS; DIAGRAMS
    • G09B29/00—Maps; Plans; Charts; Diagrams, e.g. route diagram
    • G09B29/003—Maps
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/021—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences

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Abstract

The present invention relates to a method for providing point information, a search server for performing the same, and a computer-readable recording medium. To this end, a method for providing point information performed by a search server, the method comprising: (a) receiving a search request transmitted from a user terminal; (b) if the received search request includes a branch information providing target keyword, extract one or more branch information matching the branch information providing target keyword, and meets a preset criterion among the extracted one or more branch information; Selecting one or more pieces of point information; And (c) generating a search result page including the selected one or more point information and transmitting the generated search result page to the user terminal.

Description

Method of providing branch information, search server and computer readable recording medium performing the same {METHOD, SEARCH SERVER AND COMPUTER READABLE RECORDING MEDIUM FOR PROVIDING BRANCH OFFICE INFORMATION}

The present invention relates to a method for providing point information, a search server for performing the same, and a computer-readable recording medium. More specifically, the present invention includes a keyword in which a search request transmitted from a user terminal is set to provide point information. In this case, after extracting the point information matching the keyword, the point information providing method that can provide the point information that meets a predetermined condition to the user terminal as part of the search result, a search server and a computer-readable recording medium for performing this It is about.

Due to the development of information and communication technology, the range of application and the number of times of use of user terminals (particularly mobile terminals) are increasing. In particular, in the search service field, unlike the past, where a personal computer mainly located in a fixed place is mainly used, search service is rapidly provided using a portable mobile terminal.

In the search service field, a search request for a bank, a financial institution, a mart, a franchise company, etc., having multiple branches, a case for searching a representative site of a corresponding institution / company accessible through a network, and a corresponding agency / It can be divided into a case of searching for a specific branch of a business. In particular, in the case of a search request for an agency / company having a plurality of branches through a mobile terminal, a majority of cases use a search service to search for a branch available at the current location. However, in the case of the conventional search server, even if a search request for an agency / company having a plurality of branches is received, the search server provides only a search result including information on the representative site of the agency / company, and the current user's location. There is a problem in that it is not possible to provide a user with a search result including information on a point available at the user (or a specific location designated by the user). Therefore, when using a search server according to the prior art, the user has a problem in that to execute a separate geographic information providing application / function in order to obtain information about the branch (particularly, geographic location information, etc.) of the branch. In addition, even if a separate geographic information providing application / function is executed, only the point position is displayed on the electronic map, so that the distance between the current position (or a specific position designated by the user) and the point cannot be intuitively recognized. There was a problem that it is difficult to check additional information such as the telephone number of the branch.

The object of the present invention is to solve the problems of the prior art mentioned above.

An object of the present invention, if the search request sent from the user terminal includes a keyword that is set to provide the point information, and extracts the point information that matches the keyword and then the point information that meets the preset conditions A method of providing point information that can be provided to a user terminal as part of a search result, a search server for performing the same, and a computer-readable recording medium.

It is another object of the present invention to provide a method for providing point information and providing point information to a user with a search result including point information for intuitively recognizing the current user's location or the distance between each point and a location designated by the user. To provide a point information providing method, a search server for performing the same and a computer-readable recording medium.

Still another object of the present invention is to provide a branch information providing method for providing a user terminal with a search result including a representative site URL address, which is a URL address for a PC, or a representative site URL address, which is a URL for a mobile device, according to a search aspect. To provide a search server and a computer-readable recording medium for doing this.

Another object of the present invention, a point information providing method that can provide a user with a search result including the point information within a preset reference radius from the current location of the user or a specific location specified by the user, a search server for performing the same And a computer readable recording medium.

The characteristic structure of this invention for achieving the objective of this invention as mentioned above, and achieving the effect peculiar to this invention mentioned later is as follows.

According to one aspect of the present invention, a method for providing point information performed by a search server, the method comprising: (a) receiving a search request transmitted from a user terminal; (b) if the received search request includes a branch information providing target keyword, extract one or more branch information matching the branch information providing target keyword, and meets a preset criterion among the extracted one or more branch information; Selecting one or more pieces of point information; And (c) generating a search result page including the selected one or more point information and transmitting the generated search result page to the user terminal.

According to another aspect of the present invention, a search server for providing point information includes receiving a search request transmitted from a user terminal, extracting a search result matching the search request, and generating a search result page to the user terminal. A search service processor to transmit; And when the received search request includes a branch information providing target keyword, extracting one or more branch information matching the branch information providing target keyword, and matching one or more preset criteria among the extracted one or more branch information. A search server is provided, wherein the search service processor comprises a point information extraction unit for selecting the point information, wherein the search service processor generates the search result page including one or more low point information selected by the point information extraction unit.

According to a preferred embodiment of the present invention, if the search request transmitted from the user terminal includes a keyword that is set to provide the point information, and extracts the point information matching the keyword and meets a preset condition It is expected that the branch information can be provided to the user terminal as part of the search results.

In addition, according to the present invention, in providing the point information, it is possible to provide the user with a search result including the point information for intuitively recognizing the current user's location or the distance between each point and the location specified by the user. You can expect

Further, according to the present invention, it is possible to expect the effect of providing the user terminal with a search result including the representative site URL address as the PC URL address or the representative site URL address as the mobile URL address according to the search aspect.

In addition, according to the present invention, it can be expected that the user can be provided with a search result including the point information within a predetermined reference radius from the current location of the user or a specific location specified by the user.

1 is a block diagram illustrating an entire system including a search server according to an exemplary embodiment of the present invention.
2 is a block diagram illustrating a search server according to an exemplary embodiment of the present invention.
Figure 3a is an illustration of a primary search results page provided by a search server according to another preferred embodiment of the present invention.
Figure 3b is an illustration of a search results page including point information provided by a search server according to an embodiment of the present invention.
Figure 3c is an illustration of a text transmission service page of the point information provided by the search server according to an embodiment of the present invention.
4 is a flowchart illustrating a process of providing point information performed in a search server according to an exemplary embodiment of the present invention.

DETAILED DESCRIPTION The following detailed description of the invention refers to the accompanying drawings that show, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It is to be understood that the various embodiments of the invention are different but need not be mutually exclusive. For example, certain shapes, structures, and characteristics described herein may be embodied in other embodiments without departing from the spirit and scope of the invention with respect to one embodiment. In addition, it is to be understood that the location or arrangement of individual components within each disclosed embodiment may be changed without departing from the spirit and scope of the invention. Accordingly, the following detailed description is not to be taken in a limiting sense, and the scope of the present invention is defined only by the appended claims, along with the full range of equivalents to which such claims are entitled. Like reference numerals in the drawings refer to the same or similar functions throughout the several aspects.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily implement the present invention.

[Preferred Embodiments of the Invention]

In the embodiment of the present invention, the term 'user terminal' is a digital device equipped with a memory means and a microprocessor, has computing capability, unique identification information that can be uniquely identified on a network, and can transmit specific location information. Regardless of its kind, it can be adopted as a user terminal according to the present invention. However, the following description will be made based on the embodiment adopting the smart phone as a user terminal for convenience of explanation and understanding, but is not limited thereto.

In addition, the term 'search server' receives a search request transmitted from a user terminal, extracts information matching the search keyword included in the search request, generates a search result page, and provides the generated search result page to the user terminal. The server that performs the function.

In addition, the term 'branch' means a business office that is available to the user offline and / or online, and in the case of providing a service (eg, a restaurant service) that the user needs in the head office, Concept.

In addition, the term 'branch information provision target keywords' refers to identification information such as the name, trade name, corporate name, etc. of institutions / companies having a plurality of branches. For example, when it is set to provide branch information to Kookmin Bank, a financial institution, 'branch information providing keyword' may be 'Kookmin Bank' (or a search keyword including 'Kookmin Bank'). Similarly, when it is set to provide branch information to an XX chicken franchise company, the 'branch information providing target keyword' may be 'XX chicken' (or a search keyword including 'XX chicken').

Configuration and Function of Branch Information Providing System Including Search Server

1 is a block diagram illustrating an entire system including a search server according to an exemplary embodiment of the present invention. Hereinafter, the configuration and function of the entire system including the search server according to the present invention will be described with reference to FIG. 1.

As shown in FIG. 1, the point information providing system including the search server 120 according to the present invention includes one or more user terminals 100a to 100n, a network 110, and one or more representative site service servers 130a to. 130n) and search server 120.

The user terminal 100 according to an exemplary embodiment of the present invention transmits a search request including a search keyword input according to a user's manipulation to the search server 120 through the network 110, and from the search server 120. It performs a function of receiving and outputting a search result page including the transmitted point information. In particular, the user terminal 100 according to the present invention may have a search application (not shown) installed and driven to easily use the search function provided by the specific search server 120. The user terminal 100 is not only a desktop computer but also a laptop computer, a workstation, a palmtop computer, a personal digital assistant (PDA), a web pad, a navigation device, a mobile communication terminal including a smart phone, and the like. As long as a digital device having a memory means and a microprocessor equipped with computing power can be adopted as the user terminal 100 according to the present invention. However, since the search server 120 according to the present invention is configured to select specific point (s) based on the location information, the user terminal 100 may input specific location information by a user's operation and / or It may be limited to a digital device having a function for acquiring location information of the user terminal 100 using the GPS function. Hereinafter, an embodiment of the present invention will be described with reference to a smart phone having a GPS function for convenience of explanation and understanding, but the user terminal 100 according to the present invention is not limited thereto.

According to an embodiment of the present invention, the network 110 may be configured without regard to communication modes such as wired and wireless, and may include a personal area network (PAN), a local area network (LAN), It may be configured with various communication networks such as Metropolitan Area Network (MAN) and Wide Area Network (WAN).

Representative site service server 130 is a representative site (eg, 'http://www.kbstar.com' in case of Kookmin Bank) that the agency / company is provided with branch information in the search server 120 according to the present invention Refers to the site operation server that services the. These representative sites provide information about the main office and a plurality of branches (address information, telephone number information, branch names, etc.).

The search server 120 (hereinafter referred to as a "search server") for providing branch information according to the present invention is structured and stored in the branch information database 122 branch information of the institution / company subject to branch information providing, the user When the search request transmitted from the terminal 100 includes the keyword for providing the branch information, the branch information matching the keyword for providing the branch information is extracted from the branch information database 122, and previously extracted one or more branch information among the extracted branch information. It selects the point information that meets the set conditions, and performs a function for providing the user terminal 100 with a search result including the selected point information. In addition, the search server 120 according to the present invention may be configured to perform a function of providing a general search service. The function and configuration itself for providing such a general search service adopts a well-known technology, and a detailed description thereof will be omitted and the difference with the search server 120 according to the prior art will be described. Detailed configuration and functions of the search server 120 will be described later with reference to FIG. 2.

Search Server Configuration and Features

2 is a block diagram of a search server according to an exemplary embodiment of the present invention. Hereinafter, the configuration and function of the search server 120 according to the present invention will be described in detail with reference to FIG. 2.

As shown in FIG. 2, the search server 120 according to the present invention may include a search service processor 200, a branch information extractor 202, a map service processor 204, and a branch information collector 206. Can be.

First, the branch information collecting unit 206 according to the present invention collects branch information by accessing a representative site service server 130 of an institution / company which is set to provide branch information in real time or periodically, and collects the branch information. The information is stored or updated in the point information database 122. More preferably, the branch information collecting unit 206 according to the present invention may be implemented as a web-bot, scraping the branch information providing page of the set representative site, and parsing the scraped branch information providing page. It can be configured to extract the point information. The point information collected / stored by the point information collecting unit 206 as described above may include information such as the name of the point, the location information of the point, the phone number information of the point, the business hours information of the point, and the like.

The search service processor 200 according to the present invention receives a search request transmitted from the user terminal 100, extracts one or more search keywords by stemming a search word included in the search request, and applies the extracted one or more search keywords to the extracted one or more search keywords. It extracts the matching search results to generate a search result page, and transmits the generated search result page to the user terminal 100. In addition, the search service processor 200 according to the present invention compares one or more search keywords extracted from the morphological analysis with the set point information providing target keywords, and the extracted one or more search keywords correspond to the set point information providing target keywords or If included, it may be configured to control the point information extraction unit 202 to output the point information as a search result. For example, when the 'Kookmin Bank' as described above is set as a branch information target institution, the keyword for providing branch information may be set to 'Kookmin Bank', 'KB Kookmin Bank', 'KB Bank', and the like. .

The branch information extracting unit 202 according to the present invention includes a branch included in the search request when the search request received from the user terminal 100 includes the branch information target keyword under the control of the search service processing unit 200. One or more point information matching the information target keyword is extracted from the point information database 122. At this time, according to the configuration of the embodiment, all the point information matching the point information target keyword included in the search request stored in the point information database 122 may be extracted, or the search stored in the point information database 122. It may be configured to extract only a part of the point information matching the filtering criteria of all the point information matching the point information target keyword included in the request. For example, using the access information (IP information, etc.) of the user terminal 100 to obtain the rough information (for example, country information, region information, etc.) about the access area, and located within the country / region It may be configured to extract only the point information. In this case, filtering and extracting the point information based on the filtering criteria is different from the selection process of the point information described later in that a separate complicated operation (for example, distance calculation) is not required. Therefore, various filtering criteria that do not require a separate complicated operation for filtering point information may be appropriately set as necessary.

In addition, the point information extractor 202 according to the present invention may select one or more point information that meets a predetermined selection criteria among the extracted point information. For illustrative purposes, the point information extractor 202 according to the present invention may use the distance between the user terminal 100 and the point based on the location information or the distance between the specific location and the point designated by the user as preset selection criteria. have. However, the selection criteria according to the present invention are not limited to the distance based on the location information, and various selection criteria that can meet the needs of the user and can be used as the branch information selection criteria on the search server 120 are required. It may be set appropriately.

The point information extracting unit 202 calculates a distance between location information (eg, address of a point) of a point included in each extracted point information and a specific position, and the calculated distance among the point information is set in advance. It may be configured to select the point information that is within the distance. In this case, the location information for the specific location may be obtained by one of the following methods. First, if the user terminal 100 according to the present invention has a GPS function to obtain the location information of the current user terminal 100, and the user does not select a specific specific location, the point information according to the present invention The extraction unit 202 requests the location information of the current user terminal 100 to the user terminal 100, receives the location information transmitted from the user terminal 100, and retrieves the location information of the specific location as described above. It can be used as. That is, in this case, the specific location described above becomes the current location of the user terminal 100. Alternatively, regardless of the GPS function of the user terminal 100, location information (address, building name, area name, etc.) for a specific location may be accompanied by a search request or a search request from the user terminal 100 according to a user's operation. If it is transmitted later, the point information extraction unit 202 receives the location information (eg, Gangnam Station Kyobo Building) for the specific location transmitted from the user terminal 100, and the location for the specific location as described above It can be used as information. Alternatively, when the search request transmitted from the user terminal 100 includes predetermined geographic information, regardless of the GPS function of the user terminal 100 (for example, the search request is called 'Kangnam Station Kookmin Bank'). In the case of including a search term), location information corresponding to the geographic information included in the search request may be used as the location information of the specific location as described above. Alternatively, in one embodiment, the search request may include a representative name (point information providing target keyword) and information on a specific point, in which case, the point information extracting unit 202 according to the present invention is a search request. The location information of the point included in the point information database 122 may be extracted, and the location information of the corresponding point may be used as a reference point to select point information corresponding to a setting among the plurality of point information. For example, when the search request transmitted from the user terminal 100 includes the search terms 'Kookmin Bank' and 'sperm point', the branch information extracting unit 202 may store the sperm of Kookmin Bank from the branch information database 122. The location information of the point can be extracted and set as a reference point for distance calculation. In this case, the branch information extracting unit 202 according to the present invention calculates the distance between the Kookmin Bank sperm point and the other point, and based on the calculated distance, the point information extracting unit 202 obtains a predetermined number of point information in the order of closest to Can be configured to extract. As described above, a method of obtaining location information of a specific location for calculating a distance from each point may be used in combination of one or more methods. For example, in an embodiment, when a user does not specify a specific specific location in the process of providing a search service, the current location of the user terminal 100 becomes a reference point for calculating a distance from each point, and the search service When the user designates a specific specific location in the providing process, the specific location designated by the user may be configured to be a reference point for calculating a distance from each point. Meanwhile, in another embodiment, specific geographic information included in a specific location or search request designated by a user is primarily used as a reference point, but specific geographic information included in a specific location or search request specified by the user is included in the distance calculation. In the case of comprehensive location or geographical information that cannot be converted as necessary coordinates, the location information of the current user terminal 100 may be used as a reference point. For example, if the specific location specified by the user or the specific geographic information included in the search request is 'Gangnam', it is unclear which location is determined as the reference point for distance calculation within the geographical range of 'Gangnam'. If the user terminal 100 is currently within a geographical range of 'Gangnam' by acquiring the location information of the terminal 100, the current location of the user terminal 100 may be set as a reference point for distance calculation. In this case, however, in this case, when the user terminal 100 is not currently within the geographical range of 'Gangnam' by acquiring the location information of the user terminal 100, the center point of the corresponding geographical range may be set as a reference point for distance calculation. . Hereinafter, for convenience of explanation and understanding, the user terminal 100 has a GPS function to provide coordinate information of the current location of the user terminal 100 to the search server 120, and the search server 120 provides the user terminal. Although described with reference to an embodiment configured to calculate a distance from each point by using the current position of 100 as a reference point, the various positions as described above may be used as a reference point for distance calculation according to the present invention. Notwithstanding such modifications / changes, the scope of the present invention falls within the scope of the present invention.

The point information extracting unit 202 converts the position information (address information) of each point included in the extracted point information into longitude and latitude coordinate information (in accordance with the embodiment, the address information included in the point information is the longitude coordinates). Information may be included in the point information and stored in the point information database 122), and the latitude and longitude coordinate information of the current position of the user terminal 100 may be used to determine the distance between the user terminal 100 and the extracted points. Calculate the distance. In this case, the distance between the user terminal 100 and the points calculated by the point information extracting unit 202 may be simply a straight path distance using longitude and latitude coordinates, or may be a moving path distance to which an actual user should move. When the point information extractor 202 is configured to calculate a distance between the user terminal 100 and each point as a movement path distance that the user should move, the point information extractor 202 is a map service that provides a route guidance service. It may be linked with the processing unit 204. The map service processor 204 according to the present invention is a component that provides geographic information-related services such as an electronic map service and a route guidance service to the user terminal 100, and is included in the search server 120 in FIG. 2. Although shown, it may be configured as a separate geographic service server. Since the configuration and function itself of the map service processor 204 adopts a known technology, a detailed description thereof will be omitted.

In one embodiment, after calculating the distance between the user terminal 100 and each point, the point information extractor 202 selects the point information of the point that the calculated distance is within a predetermined reference distance to search for point information Output as a result. For example, when the set reference distance is 5Km, the point information extractor 202 may be configured to output one or more point information about a point within which the calculated distance is within 5Km as a point information search result. More preferably, the reference distance as described above may be set differently for each industry, company, institution. For example, in the case of businesses, businesses, and institutions that require a lot of in-person visits, the distance that can be easily visited by the user may be set as a reference distance. For many industries, companies and institutions, the distance at which orders can be delivered may be set as the reference distance. Also, more preferably, the reference distance as described above may be dynamically set according to the current position of the user terminal 100. For example, if the user terminal 100 is located in an area where a plurality of points close to each other, such as Gangnam, Seoul, exist, a relatively small reference distance (for example, 2 km) is set, while a point such as a province is located. When the user terminal 100 is located in an area where the distance between them is far away, a relatively large distance (for example, 10 km) may be set as a reference distance.

Meanwhile, in another embodiment, after calculating the distance between the user terminal 100 and each point, the point information extractor 202 sorts the point information in ascending order based on the calculated distance, and sorts the point information. Among them, it may be configured to output a predetermined number of point information as a point information search result in order of being close to the current position of the user terminal 100. For example, three points of information are set to be output, the distance between the point A and the user terminal 100 is 500m, the distance between the point B and the user terminal 100 is 1500m, the point C and the user terminal 100. The distance information is 700m, the distance between the point D and the user terminal 100 is 2000m, the distance between the point E and the user terminal 100 is 1200m, the distance between the point F and the user terminal 100 is 400m, the point information extraction unit 202 may be configured to select point information for point F, point information for point A, and point information for point C, and output this as a point information search result.

Meanwhile, in another embodiment, the point information extractor 202 selects point information of a point whose calculated distance is within a predetermined reference distance and outputs the point information as a result of the point information search, but outputs the point information that is output as the search result. When the number exceeds a preset number, the number of point information may be selected as a result of the point information search by selecting a preset number of point information from the point information of the point within the reference distance in a close order to the user terminal 100. .

On the other hand, in another embodiment, the point information extractor 202 according to the present invention may be configured to store the preferred point information for the preferred point of the specific user, and select the point information based on this. The preference point information may be generated / stored in various ways. For example, a user may register / store a specific point as a preferred point in the search server 120 using the user terminal 100 or the like, or the search server 120 may display a search result page including the point information. When provided to the user terminal 100, the user using the point information of any one of the plurality of point information output on the user terminal 100, a predetermined action (for example, confirming the detailed information about the point, When the telephone call to the branch, the branch information is selected to transmit the branch information as a text, a reservation for the branch, an order for the branch, etc.), the search server 120 provides information on the action. After storing in association with the identification information of the user (or user terminal 100), if the number of actions performed by the user for a specific point is more than a preset number, the corresponding point is designated as the user's favorite point. You can also register / save with. Therefore, when the search server 120 according to the present invention is configured to provide point information based on the preferred point information as described above, the point information extracting unit 202 according to the present invention may identify user information (ID, etc.). Alternatively, it is determined whether there is a registered preference point based on identification information (telephone number, MAC address, PIN information, etc.) of the user terminal 100, and if there is a preference point, point information on the corresponding preference point is point information. Can be included in the search results and output. At this time, in an embodiment in which only a predetermined number of point information (for example, three point information) is provided, the point information for the preferred point is unconditionally included and the remaining number (for example, in the order of the calculated distance). 2 point information) is extracted and output as a point information search result. On the other hand, when providing the preferred point information, it is more preferable that the display for the preferred point is added to the point information section on the search result page.

When the point information to be output as the point information colorization result among one or more point information extracted through the above process is selected, the point information extracting unit 202 uses the selected point information as the point information search result and the search service processing unit 200. ) In this case, each branch information may include a branch name, branch position (address information, etc.), branch telephone number, calculated distance from the user terminal 100, branch office hours, and the like.

The search service processor 200 generates a search result page including one or more point information output from the point information extractor 202 and transmits the generated search result page to the user terminal 100. In this case, the search service processing unit 200 may directly transmit the search result page including the branch information to the user terminal 100 or the primary search result page including only the selection object for which the user may request the branch information. In order to transmit to the user terminal 100, and when the point information is requested from the user terminal 100, a second search result page including the point information selected / output as described above is generated and transmitted to the user terminal 100. It may be configured.

3A is an exemplary diagram of a primary search result page provided by a search server according to another exemplary embodiment of the present invention. As shown in FIG. 3A, the search server 120 according to the present invention may provide the user terminal 100 with a primary search result page including a point information request object 302 called 'view nearby points.' . At this time, the search word entered by the user is 'Kookmin Bank'. On the other hand, the branch information request object 302 is more preferably included in the 'shortcut' section 300 of the search results page. As described above, when searching for an agency / company having a plurality of branches, a search is performed to search for representative sites of the agency / company, and a search is performed to use an agency / company branch. Mostly, the branch information request object 302 according to the present invention is configured to be included in the shortcut section 300 located at the top (or top) of the search result page together with the representative site URL address of the institution / company matching the search word. It is desirable to be more in line with the needs of the user. Meanwhile, in the case of the URL address of the representative site included in the search result page, the URL address for PC or mobile URL address may be included according to a search word. This may be determined by continuously monitoring the preference of the URL address for the search word, the representative site URL address for each search word. For example, the search server 120 monitors the selection ratio of the PC URL address and the mobile URL address of the representative site of the users who enter a specific search term, and thus, the representative site URL address that the users who enter the specific search term prefer. Determine / set the type, and display the set type representative site URL address in the shortcut section 300 of the search results page.

3B is an exemplary view of a search result page including point information provided by a search server according to an exemplary embodiment of the present invention. In FIG. 3B, the primary search result page as shown in FIG. 3A is displayed on the user terminal 100, and the point information request object 302 included in the primary search result page is selected by the user's operation. In this case, a search result page including point information transmitted from the search server 120 and displayed on the user terminal 100 is shown. Meanwhile, the process by the point information extractor 202 as described above may be started when the search server 120 receives the point information request object selection information from the user terminal 100. As shown in FIG. 3B, the current location of the user terminal 100 is 'Jeongja 1-dong, Bundang-gu, Seongnam-si, Gyeonggi-do', and three adjacent to the current location of the user terminal 100 generated / provided by the search server 120. The branch information search result page including the branch information 310, 330, and 340 of the branch is displayed on the user terminal 100. Each point information section 310, 330, 340 is a point name display object 312, a point phone number display object 316, the distance display object 314 from the current location to the point, the map service for the point Request object 318, the direction request object 320 for requesting route guidance information from the current location to the point, the text information request object 324 for transmitting the point information of the point as a text, the map app It may include a map app request object 322 to execute. At this time, the plurality of point information is preferably listed in the order close to the user terminal 100, the distance display object 314 using a font / font / size of a different color or by adding a highlight display the search results page It is desirable that it be displayed so that it can be easily distinguished from other information in the. In FIG. 3B, it can be seen that the distance displayed on the distance display object 314 is displayed to be easily distinguished from other information using a red typeface.

Preferably, when the search server 120 selects the point name display object 312 on the search result page including the point information, the search server 120 receives selection information of the point name display object 312. And provide detailed information about the selected point to the user terminal 100 or generate a search result page so that the user terminal 100 can be redirected to a specific web page of the representative site including the detailed information about the corresponding point. can do.

In addition, when the user selects the branch phone number display object 316 on the search result page including the branch information, the search server 120 uses the telephone function of the user terminal 100 to display the branch phone number display object ( A search result page may be generated to perform a call to the phone number indicated at 316.

In addition, when the user selects the map service request object 318 for the point on the search result page including the point information, the search server 120 requests the map server for the point to the search server 120. In addition, a search result page may be generated so that map information of a corresponding point transmitted from the search server 120 may be displayed on the user terminal 100.

In addition, when the user selects the directions requesting object 320 on the search result page including the point information, the search server 120 requests the search server 120 for route information about the corresponding point, and the search server The search result page may be generated so that the route information up to the corresponding point transmitted from the 120 may be displayed on the user terminal 100.

In addition, when the user selects the text information request object 324 on the search result page including the point information, the search server 120 uses the text transmission function of the user terminal 100 to display the point information of the corresponding point. A search result page may be generated to send information including a part of the message using a message service. Figure 3c is an illustration of a text transmission service page of the point information provided by the search server according to an embodiment of the present invention. As shown in FIG. 3C, when the user selects the text information request object 324 on the search result page including the branch information, the agency / company name, the URL address of the representative site, the address information, and the phone number information are displayed on the user terminal. The message service of 100 may be transmitted to another user terminal designated by the user.

In addition, when the user selects the map app request object 322 on the search result page including the branch information, the search server 120 drives the search result page to drive a separate map app installed in the user terminal 100. Can be generated. When the map app is driven, the current location of the user terminal 100 and the location of the selected point may be displayed on the electronic map provided by the map app.

Meanwhile, in the embodiment shown in FIG. 3B, the search service processing unit 200 according to the present invention includes one or more branch information output from the branch information extracting unit 202 in a list type to form a search result page. It is configured to generate. However, in another embodiment, the search service processing unit 200 according to the present invention is an electronic map format in which the current location of the user terminal 100 (or a reference point applied when another reference point is applied) and the locations of selected points are displayed. It may be configured to generate a search result page including the selected point information. In this case, the branch information of the electronic map format included in the search result page may be implemented in the form of an electronic map image generated by the map service processor 204 of the search server 120. Alternatively, the search server 120 according to the present invention drives the map app as described above installed in the user terminal 100, and the current location and the selected point of the user terminal 100 on the electronic map provided by the map app is driven. It is configured to generate a search result page including the script and data for indicating the location of the location and send it to the user terminal, and process the script and data using the map app installed by the user terminal 100 receiving the received result, thereby The electronic device may be configured to output an electronic map in which a current location of the user terminal 100 and locations of respective points are displayed in a point information display section (eg, a shortcut section) of the search result page.

Example of Search Service Provision Process Including Branch Information

4 is a flowchart illustrating a process of providing point information performed in a search server according to an exemplary embodiment of the present invention. Hereinafter, an operation process of the search server 120 according to the present invention for providing point information in the order of distance calculated based on the current position of the user terminal 100 as a reference point will be described in detail with reference to FIG. 4.

First, in the embodiment shown in Figure 4, irrespective of each step shown in Figure 4, the search server 120 according to the present invention is a branch information database collected through the representative site of the company / institution to provide branch information And an update to the point information database 122 is performed in real time or periodically.

The search server 120 receives a search keyword transmitted from the user terminal 100 (S400), and determines whether the received search keyword is a keyword for providing branch information or a keyword for providing branch information. (S402). As a result of the determination, if the received keyword is not a keyword for providing branch information and does not include a keyword for providing branch information, the search server 120 performs a general search service and provides a search result page to the user terminal.

On the other hand, when the received search keyword is a keyword for providing branch information or a keyword including a keyword for providing branch information, the search server 120 may search a plurality of branch information corresponding to the keyword for providing branch information. 122) (S404). As described above, according to the configuration of the embodiment, all stored point information may be extracted, or a plurality of point information filtered by a predetermined filtering criterion may be extracted.

When a plurality of point information is extracted, the search server 120 uses the location information of the point included in each point information and the location information of the user terminal 100 to determine the distance between the user terminal 100 and each point. To calculate (S406). In this case, as described above, the calculated distance between the user terminal 100 and each point may be a straight path distance or a movement path distance.

When the distance between each of the extracted plurality of points and the user terminal 100 is calculated, the search server 120 displays the plurality of point information in order of being close to the current user terminal 100 (in ascending order based on the calculated distance). To arrange (S408).

When the plurality of point information is arranged based on the calculated distance, the search server 120 selects point information of a preset number (for example, three) among the plurality of aligned point information (S410), A search result page including the selected point information is generated and transmitted to the user terminal 100 (S412).

Embodiments according to the present invention can be implemented in the form of program instructions that can be executed by various computer means can be recorded on a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Hardware devices specially configured to store and execute program instructions such as magneto-optical media and ROM, RAM, flash memory and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.

In the present invention as described above has been described by the specific embodiments, such as specific components and limited embodiments and drawings, but this is provided to help a more general understanding of the present invention, the present invention is not limited to the above embodiments. For those skilled in the art, various modifications and variations are possible from these descriptions.

Therefore, the spirit of the present invention should not be limited to the described embodiments, and all the things that are equivalent to or equivalent to the claims as well as the following claims will belong to the scope of the present invention. .

Claims (27)

In the point information providing method performed by the search server,
Accessing a representative site service server of a branch information providing target organization, scraping branch information providing page of the representative site service server and parsing the scraped branch information providing page to collect branch information of the branch information providing target institution; Storing the collected point information in a database;
(a) receiving a search request sent from a user terminal;
(b) if the received search request includes a point information providing target keyword, extract one or more point information matching the point information providing target keyword from the database, and preset one or more of the extracted one or more point information; Selecting one or more point information meeting the selection criteria; And
(c) generating a search result page including the selected one or more point information and transmitting the generated search result page to the user terminal.
The method according to claim 1,
In step (b),
(b1) determining whether the received search request keyword includes the point information providing target keyword, and if the point information providing target keyword is included, includes location information of a point matching the point information providing target keyword. Extracting at least one point information;
(b2) calculating a distance between the user terminal and each point using location information of the user terminal and location information of a point included in the extracted at least one point information; And
(b3) selecting a predetermined number of point information based on the calculated distance among the at least one point information in order of closest distance to the user terminal;
Step (c) is a method for providing point information, characterized in that for generating the search results page including the selected point information.
The method according to claim 2,
In the step (b2), the specific location information received from the user terminal is received, and the specific location and the angle are obtained by using the received specific location information and location information of a point included in the extracted at least one point information. Calculates the distance between points,
In the step (b3), the point information providing method comprises selecting a predetermined number of point information in order of closest distance to the specific position based on the calculated distance from the at least one point information.
The method according to claim 2,
The search request received in step (a) includes specific location information,
In the step (b2), the distance between the specific location and each point is calculated using the location information of the location included in the specific location information and the extracted at least one point information,
In the step (b3), the point information providing method comprises selecting a predetermined number of point information in order of closest distance to the specific position based on the calculated distance from the at least one point information.
The method according to claim 1,
And the search result page includes a representative site URL address that matches the keyword for providing branch information.
The method according to claim 5,
The representative site URL address is a branch information providing method, characterized in that one of the URL address for the PC or the URL for mobile according to the keyword to provide the branch information.
The method according to any one of claims 2 to 4,
The point information included in the search result page includes a point name, a point telephone number, and the calculated distance.
The method according to any one of claims 2 to 4,
In the step (b3), the point information providing method comprises selecting point information whose calculated distance is within a preset reference distance.
The method according to claim 8,
The reference distance is a point information providing method, characterized in that is set for each keyword to provide point information.
The method according to any one of claims 2 to 4,
The calculated distance in step (b2) is a point information providing method, characterized in that the straight path distance.
The method according to any one of claims 2 to 4,
And the calculated distance in the step (b2) is a movement path distance.
The method according to claim 1,
The selected one or more points information is included in the search result page in the form of a list information providing method.
The method according to claim 1,
The selected one or more point information is included in the search results page in the form of a map information providing method.
A computer-readable recording medium for carrying out the method according to any one of claims 1 to 6, 12 and 13.
In the search server for providing branch information,
Accessing a representative site service server of a branch information providing target organization, scraping branch information providing page of the representative site service server and parsing the scraped branch information providing page to collect branch information of the branch information providing target institution; A point information collector for storing the collected point information in a database;
A search service processor configured to receive a search request transmitted from a user terminal, extract a search result matching the search request, generate a search result page, and transmit the search result page to the user terminal; And
When the received search request includes a point information providing target keyword, one or more point information matching the point information providing target keyword is extracted from the database, and among the extracted one or more point information, the preset selection criteria is selected. Includes a point information extraction unit for selecting one or more points information that matches,
And the search service processor generates the search result page including one or more point information selected by the point information extractor.
The method according to claim 15,
The point information extracting unit, when the received search request includes the point information providing target keyword, extracts at least one point information including location information of a point matching the point information providing target keyword, and the user A distance between the user terminal and each point is calculated using location information of a terminal and location information of a point included in the extracted at least one point information, and based on the calculated distance among the at least one point information. Selects a predetermined number of point information in order of closeness to the user terminal;
And the search service processor generates the search result page including the selected point information.
The method according to claim 16,
The point information extracting unit receives the specific location information transmitted from the user terminal, and uses the received specific location information and the location information of a point included in the extracted at least one point information to determine the specific location and the angle. Calculating a distance between the points, and selecting a predetermined number of point information in order of closest distance to the specific location based on the calculated distance among the at least one point information.
The method according to claim 16,
The search request includes specific location information,
The point information extracting unit calculates a distance between the specific location and each point by using the location information of the location included in the specific location information and the extracted at least one point information, and among the at least one point information. And a predetermined number of pieces of point information are selected in order of close proximity to the specific location based on the calculated distance.
The method according to claim 15,
And the search service processor generates the search result page including a representative site URL address matching the point information providing target keyword.
The method according to claim 19,
The representative site URL address is one of a PC URL address or a mobile URL address according to the branch information providing target keyword.
The method according to any one of claims 16 to 18,
And the search service processor generates the search result page including the branch name, the branch telephone number, and the calculated distance.
The method according to any one of claims 16 to 18,
And the point information extracting unit selects point information whose calculated distance is within a preset reference distance.
The method according to claim 22,
The reference distance is a search server, characterized in that is set for each keyword to provide point information.
The method according to any one of claims 16 to 18,
And the point information extracting unit calculates a straight path distance.
The method according to any one of claims 16 to 18,
And the point information extractor calculates a movement path distance.
The method according to claim 15,
The selected one or more point information is included in the search result page in a list form.
The method according to claim 15,
The selected one or more point information is included in the search results page in a map format.
KR1020130002097A 2013-01-08 2013-01-08 Method, search server and computer readable recording medium for providing branch office information KR102038093B1 (en)

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