KR101990872B1 - Online unified messaging for business - Google Patents

Abstract

The present invention relates to an online integrated messaging system for businesses and, more specifically, to an integrated messaging system comprising a registration module, a filtering module, a message producing module, an integrated transmission module, a response storage module, and an analysis module. Therefore, according to the online integrated messaging system for businesses which is provided in the present invention, a client database (DB) of businesses is registered before messages are transmitted by using advertisement contents through at least one channel among a text message, an e-mail, a mobile messenger, and a direct message, thereby enabling an advertisement marketing by means of a channel in which a client has a relatively high interest, to increase an advertisement effect.

Description

[0001] ONLINE UNIFIED MESSAGING FOR BUSINESS [0002]

The present invention relates to a unified messaging system, and more particularly, to an on-line unified messaging system for enterprise.

The enterprise text service has recently been used as a marketing tool for companies and is being used for customer service. In recent years, as more and more customers have been reluctant to receive text services, marketing using various channels such as e-mail and mobile messenger is being performed.

In the case of a large company, the number of customers stored in the customer DB reaches to millions, and the reception status of the customer is different for each marketing channel, and a separate agency is selected for each marketing channel or marketing is performed through a company operating each channel It is difficult to manage because of the loss. In particular, new marketing channels such as mobile messenger are being activated in addition to traditional SMS (SMS, LMS, MMS, etc.) and e-mail, but there is no integrated solution capable of flexibly responding to new marketing channels. Management is inevitably made, and management difficulties arise accordingly.

In other words, since a marketing company manages each messaging service channel, it is difficult to collect analysis results according to each channel such as text, email, and mobile messenger. In addition, the customer receives duplicate advertisements with no interest, such as mobile phones and e-mails, thereby increasing the discomfort and rejection. In marketing companies, due to the limitations of marketing tools, integrated analysis is impossible.

Therefore, it is possible to unify messaging together with new channels including mobile messenger in addition to existing advertisement channels, such as text and email, while managing customer DBs segmented by channels, and develop system capable of systematically managing and analyzing them This is urgently necessary.

As a prior art related to the present invention, there has been proposed a method of sending a corporate text message to a large-sized text messaging service (Registration No. 10-1821985, entitled " (Entitled " Device and method for integrated management of enterprise text messages, date of publication: Apr. 24, 2017).

The present invention has been proposed in order to solve the above-mentioned problems of the existing methods, and it is an object of the present invention to provide a method for registering a customer DB of an enterprise and using advertisement contents in at least one channel of a text message, By transmitting a message, it is possible to transmit a message to various channels in a single system as needed. Therefore, it is possible to perform integrated management of a customer DB and a message transmission, analyze a customer's response to a transmitted message, The channel is analyzed and the message is transmitted to the optimized channel for the individual customer so that the customer does not receive the same message repeatedly to minimize the rejection of the customer for the advertisement message and the channel having the relatively high interest of the customer In order to improve the advertisement effect by using the advertisement marketing, Line integrated messaging system.

According to an aspect of the present invention, there is provided an on-

As an integrated messaging system,

A registration module for registering a customer DB of the enterprise;

A filtering module for filtering a customer to receive a message among customers stored in the customer DB;

A message generating module for generating advertisement contents to be transmitted as a message;

An integrated transmission module for transmitting a message to a customer filtered using the advertisement content created by the message creation module with at least one of a text message, an e-mail, a mobile messenger, and a direct message;

A response storage module for receiving and storing the customer's response to the transmitted message; And

And an analysis module for analyzing a response of a customer stored in the reaction storage module and analyzing an optimized channel for a customer,

The integrated transmission module includes:

And transmits the message to an optimized channel for each customer using the analysis result of the analysis module.

Preferably,

And a real-time result reporting module for analyzing the transmission result of the integrated transmission module and the reaction of the customer stored in the response storage module and generating a real-time transmission result report including transmission results for each channel.

Preferably,

And an event registration module for registering an event schedule of a corporate event that requires message transmission.

More preferably, the message production module includes:

According to the registered event schedule, the advertisement contents for message transmission can be produced.

More preferably, the filtering module comprises:

A customer matching the event can be filtered using the recent purchase history of the same category product as the product advertised in the event.

More preferably, the filtering module comprises:

The analysis module may filter the customers matching the event using the analyzed result, and may filter the customers by the channel according to the customer's response to the previously transmitted message.

Preferably, the message production module includes:

Using the analysis result of the analysis module, the advertisement contents can be generated in a format preferred by the customer.

Advantageously, the analysis module comprises:

A purchase history, a similarity purchase history, a specific keyword interest, and a purchase button click.

According to the on-line integrated messaging system for enterprises proposed in the present invention, a company's customer DB is registered, and a message is transmitted using at least one of a text message, an e-mail, a mobile messenger and a direct message, It is possible to transmit messages to various channels as needed in the system, to manage integrated customer DB and message transmission, to analyze customers' responses to transmitted messages, analyze optimized channels for customers, , It is possible to prevent customers from receiving duplicate messages of the same contents by minimizing the rejection of the customers for the advertisement message and to provide the advertisement effect by the advertisement marketing using the channel having the relatively high interest of the customer Can be improved.

Brief Description of the Drawings Fig. 1 is a diagram illustrating a configuration of an on-line integrated messaging system for an enterprise according to an embodiment of the present invention.
BACKGROUND OF THE INVENTION 1. Field of the Invention [0001]
3 is a diagram illustrating an example of a screen of an enterprise terminal requesting message transmission in an on-line integrated messaging system for an enterprise according to an embodiment of the present invention.
4 is a diagram illustrating an example of a customer terminal receiving a message in an enterprise online messaging system according to an exemplary embodiment of the present invention.
5 is a diagram illustrating a feature of an on-line integrated messaging system for an enterprise according to an embodiment of the present invention.
6 is a view illustrating an example of a screen of an enterprise terminal that registers an event schedule through an event registration module of an on-line unified messaging system for an enterprise according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, in order that those skilled in the art can easily carry out the present invention. In the following detailed description of the preferred embodiments of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In the drawings, like reference numerals are used throughout the drawings.

In addition, in the entire specification, when a part is referred to as being 'connected' to another part, it may be referred to as 'indirectly connected' not only with 'directly connected' . Also, to "include" an element means that it may include other elements, rather than excluding other elements, unless specifically stated otherwise.

1 is a diagram illustrating a configuration of an on-line integrated messaging system 100 according to an embodiment of the present invention. 1, the enterprise online messaging system 100 according to an embodiment of the present invention registers a customer DB of a company received from the enterprise terminal 200 and transmits a text message (SMS, LMS, MMS The mobile terminal 300 can transmit the message to the customer terminal 300 using the advertisement content on at least one channel of the mobile terminal 300, e-mail, mobile messenger (for example, a mobile phone messenger) or a direct message (mobile direct mail). Therefore, enterprises can send messages to various channels in a single system as needed, and can integrally manage customer DB and message transmission.

The enterprise terminal 200 may be a terminal operated by a company for a messaging service or a terminal of a messaging service representative. The enterprise terminal 200 may install and operate a solution program implemented to utilize the integrated messaging service provided by the enterprise online messaging system 100 according to an embodiment of the present invention. The enterprise terminal 200 can access the unified messaging system 100 through the network to use the service, and can transmit the marketing message to the customer through various channels.

The customer terminal 300 may be a customer's terminal that is a target of a messaging service for marketing in the enterprise. The customer terminal 300 can receive messages from the unified messaging system 100 over the network. 1, a message received by the customer terminal 300 includes a text message (SMS, LMS, MMS, etc.), an e-mail, a mobile messenger ), And the type of the message can be added, deleted or changed in accordance with the emergence of a new channel.

The network may be a wired network such as a local area network (LAN), a wide area network (WAN) or a value added network (VAN), a mobile communication network, Wireless broadband Internet (WIBRO), high speed downlink packet access (HSDPA), Bluetooth, and the like.

Meanwhile, the enterprise terminal 200 and the customer terminal 300 may be various terminals such as a computer, a notebook computer, a tablet PC, a smart phone, a Smart watch, and a smart TV. However, the present invention is not limited to the above-described terminal, and if a message can be transmitted or received through the enterprise online messaging system 100 according to an embodiment of the present invention, The role of the inventive enterprise terminal 200 or the customer terminal 300 can be achieved.

FIG. 2 is a detailed block diagram of an on-line integrated messaging system 100 according to an exemplary embodiment of the present invention. 2, the enterprise online messaging system 100 according to an embodiment of the present invention includes a registration module 110, a filtering module 120, a message creation module 130, an integrated transmission module 140 A reaction storage module 150 and an analysis module 170. The real time result reporting module 160 and the event registration module 180 may be further included.

The registration module 110 can register the customer DB of the company. The customer DB is customer information held by the customer, and can be a customer list to be a marketing target. When new customer information is inputted into the customer DB of the company, the registration module 110 automatically synchronizes and registers the new customer information so that the customer DB for the integrated message transmission can be kept up to date. The registered customer DB can be uploaded for use only in the solution installed in the enterprise terminal 200 without being stored in the unified messaging system 100. [

Here, the customer DB of the company may include a gender of the customer, a birthday, a mobile phone number, an e-mail, a purchase history, whether to accept marketing information, and the like. The enterprise on-line unified messaging system 100 according to an embodiment of the present invention can transmit a message to at least one of the channels agreed by the customer using information such as a mobile phone number, e-mail, and whether to accept marketing information.

The filtering module 120 may filter the customer to receive the message of the customer stored in the customer DB. For example, it is possible to set a target of a message to be transmitted using the age, interest, and purchase history stored in the customer DB by using the enterprise terminal 200. The filtering module 120 filters the customer information according to the set target, Customers can be selected.

The message production module 130 may generate advertisement contents to be transmitted as a message. Here, the advertisement content may include text, image, URL, video, and the like. The message production module 130 can generate advertisement contents by receiving text, images, and the like from the enterprise terminal 200. However, according to an embodiment, when the keyword is inputted, the message production module 130 automatically completes a sentence to generate advertisement contents have.

The integrated transmission module 140 may transmit a message to the filtered customer using the advertisement content generated by the message creation module 130 using at least one of a text message, an e-mail, a mobile messenger, and a direct message. In the enterprise online integrated messaging system 100 according to the embodiment of the present invention, since messages can be transmitted from one system to various channels, it is not necessary to separately provide and manage a customer DB for each channel, Management is possible.

3 is a diagram illustrating a screen of a corporate terminal 200 requesting message transmission in the enterprise online messaging system 100 according to an exemplary embodiment of the present invention. 3, in the enterprise on-line unified messaging system 100 according to the embodiment of the present invention, the filtering module 120 determines the age of the customer (age 25 And the integrated transmission module 140 selects the customers based on the input signals input from the enterprise terminal 200. The integrated transmission module 140 selects the customers by filtering the customers The user can send a message to the selected channel.

FIG. 4 is a diagram illustrating an example of a customer terminal 300 receiving a message in the enterprise online messaging system 100 according to an exemplary embodiment of the present invention. 4, in the enterprise online messaging system 100 according to the embodiment of the present invention, the customer terminal 300 receives and displays a message through the channel transmitted by the integrated transmission module 140 . Since the text message is selected in FIG. 3, the advertisement contents are received in the text message in FIG. When a customer checks the contents of a text message and selects a URL included in the advertisement contents, the user can be linked to a page linked to the URL. In this way, information on whether the customer confirms the transmitted message, whether the user selects a link or the like, and whether the user has made the actual purchase can be transmitted from the customer terminal 300 to the unified messaging system 100.

The reaction storage module 150 may receive and store the customer's response to the transmitted message. That is, the reaction storage module 150 can receive and store the customer response as described above with reference to FIG. 4, and can manage the same in synchronization with the customer DB. That is, information such as whether the individual customer is interested in the advertisement content transmitted through the text message, whether he / she selects the URL, whether he / she purchased the product, etc. is collected and stored in synchronization with the customer DB so that the advertisement effect Can be grasped integrally.

The real-time result reporting module 160 may analyze the transmission result of the integrated transmission module 140 and the reaction of the customer stored in the reaction storage module 150 to generate a real-time transmission result report including transmission results for each channel . Conventionally, since information on transmission success or failure after transmission of a real-time text message has been provided, it has been difficult to quantitatively determine the marketing effect of the actually transmitted text message. However, the real-time result reporting module 160 of the present invention can generate not only information on transmission success / failure but also a customer's response to the transmitted message as a real-time transmission result report, have.

More specifically, the real-time result reporting module 160 analyzes real-time transmission result reports by analyzing the transmission success / failure, the customer response time, the time taken by the customer response after message transmission, . For example, messages sent to mobile messenger are 100% transmission success rate, 40% response time, 40% response time, 80% within 1 minute after transmission, 5% within 30 minutes, %, 5% within 3 hours, and so on. The real-time result reporting module 160 can visualize such analysis contents as text, tables, graphs, and the like to generate a real-time transmission result report.

The analysis module 170 can analyze the customer's response stored in the reaction storage module 150 and analyze the optimized channel for the customer. The analysis module 170 can analyze channels optimized for individual customers, channels optimized for goods or events, and the like, and more accurate analysis results can be calculated as the data accumulates. For example, the analysis module 170 may analyze the response of the individual customer so that the customer responds within a shorter time than the other channel after the message is transmitted, and the customer's response selects a channel that is a link selection or a product purchase.

The integrated transmission module 140 can transmit a message to an individual channel optimized for the individual customer using the analysis result of the analysis module 170. [ That is, when a message is transmitted to the mobile messenger as a result of the analysis, the mobile messenger is optimized for the corresponding customer when the mobile communication device responds within a shorter time than the other channels and purchases a product at a high rate. Messages can be sent to mobile messenger. For this type of transmission, a menu such as " Optimized Transmission " can be added to the solution installed in the enterprise terminal 200.

More specifically, the analysis module 170 may analyze at least one selected from the group including the purchase intention, interest hold, similar product purchase history, specific keyword interest, and whether to click the purchase button. Here, if the message is confirmed but the actual link or the purchase button is not selected, it is analyzed that the user has interest only. If the user repeatedly displays interest or the product is purchased when the keyword is included, it can be analyzed that the user is interested in the specific keyword.

On the other hand, as the message transmission history accumulates, the reaction information of the customer stored in the reaction storage module 150 can be effective data for analyzing the reaction pattern of the customer as big data. The analysis module 170 can deep-run such big data and analyze an optimized channel for an individual customer. Here, the analysis module 170 can analyze an optimized channel for individual customers by using CNN (Convolutional Neural Network), RNN (Recurrent Neural Network), Hidden Markov Model (HMM) - Customers may be categorized according to their preferred channels using classification algorithms such as average clustering and random forest.

FIG. 5 is a diagram illustrating features of an enterprise online messaging system 100 according to an embodiment of the present invention. As shown in FIG. 5, in the enterprise online messaging system 100 according to the embodiment of the present invention, a message is transmitted using the customer DB of the company, and the analysis module 170 analyzes the response of the customer Analyze the channel optimized for the customer, and the integrated delivery module 140 can send the message to the individual customer with the optimized channel. Therefore, although the number of customers receiving a message may be reduced, it is possible to improve the corporate image by maximizing the marketing effect and not transmitting the message to the customers who feel uncomfortable or unnecessary to receive the message.

The analysis module 170 may also analyze the customer's preferred message format or presentation. For example, if a customer repeatedly shows interest or purchases a product when they include a particular keyword or expression, they can be analyzed as interested in a particular keyword or expression, and when the customer includes an image, If the purchase ratio is high, the message containing the image can be analyzed as having excellent marketing effect.

The message production module 130 can generate advertisement contents in a format preferred by the customer using the analysis result of the analysis module 170. [ That is, in the example described above, if the customer is interested in a specific keyword or expression, the message can be configured to include a specific keyword or expression, and if the message containing the image is analyzed as having an excellent marketing effect, Can be added.

The event registration module 180 can register an event schedule of a corporate event that requires message transmission. The event schedule may include an event start date, an end date, and an event content, and may further include message transmission schedule information on when message transmission is required. At this time, it is also possible to transmit a message several times such as message transmission one week before the event start date, message transmission one day before, and message transmission on the end date.

6 is a diagram illustrating a screen of a corporate terminal 200 that registers an event schedule through an event registration module 180 of an on-line integrated messaging system 100 according to an exemplary embodiment of the present invention. 6, in the enterprise online messaging system 100 according to an exemplary embodiment of the present invention, an administrator or the like sets an event schedule using the enterprise terminal 200 and registers the event schedule with the event registration module 180 can do.

The message producing module 130 can produce advertisement contents for message transmission according to the registered event schedule. At this time, the message production module 130 can produce the advertisement contents according to the preset message transmission schedule information. In addition, when there is no message transmission schedule information, the message transmission may be performed before a predetermined time from the event start date.

The filtering module 120 may filter the customer matching the event using the latest purchase history of the same category product as the product advertised in the event. In addition, the filtering module 120 may filter the customers that match the event using the analysis result of the analysis module 170, and may filter the customers by channels according to the customer's response to the previously transmitted messages . That is, according to the contents of the event, the filtering module 120 can filter a customer who may be interested in an event in the customer DB. At this time, not only the existing purchase history, but also the analysis result of the analysis module 170, Can be selected.

After selecting a customer as described above, the integrated transmission module 140 may transmit a message to an individual channel optimized for the individual customer. Accordingly, if an administrator of the enterprise registers the event schedule in the event registration module 180, the advertisement contents are automatically generated according to the event schedule, and the message can be transmitted to the individual customer in an optimized channel. In particular, since the message production module 130 can generate advertisement contents in a format preferred by the customer using the event information, messages of the customer's preferred format and expression are automatically It can be transmitted to the customer in an optimized channel.

As described above, according to the enterprise on-line unified messaging system 100 proposed in the present invention, the company's customer DB is registered, and the advertisement content is used in at least one of a text message, e-mail, mobile messenger, , It is possible to transmit messages to various channels in a single system as needed, thereby to integrally manage the customer DB and message transmission, analyze the customer's response to the transmitted messages, By analyzing the channel and sending the message to the optimized channel for each customer, the customer does not receive the same message repeatedly, minimizing the rejection of the customer for the advertisement message, Advertisement marketing can improve advertisement effect.

The present invention may be embodied in many other specific forms without departing from the spirit or essential characteristics of the invention.

100: A unified messaging system according to an embodiment of the present invention
110: Registration module
120: Filtering module
130: message production module
140: Integrated transmission module
150: reaction storage module
160: Real-time result reporting module
170: Analysis module
180: Event registration module
200: Enterprise terminal
300: Customer terminal

Claims (8)

As the unified messaging system 100,
A registration module 110 for registering a customer DB of the company;
A filtering module (120) for filtering a customer to receive a message among customers stored in the customer DB;
A message generating module 130 for generating advertisement contents to be transmitted as a message;
An integrated transmission module 140 for transmitting a message to a customer filtered using the advertisement content created by the message creation module 130 on at least one channel of a text message, e-mail, mobile messenger, and direct message;
A response storage module 150 for receiving and storing the customer's response to the transmitted message; And
And an analysis module (170) for analyzing customer responses stored in the reaction storage module (150) and analyzing a channel optimized for a customer,
The integrated transmission module (140)
Using the analysis result of the analysis module 170, transmits the message to an optimized channel for an individual customer,
Further comprising an event registration module (180) for registering an event schedule of a corporate event requiring a message transmission,
The message production module 130 generates the advertisement contents for message transmission according to the registered event schedule,
The filtering module 120 filters a customer matched to the event using a recent purchase history of the same category product as a product advertised in the event,
The analysis module 170 analyzes the message format or expression preferred by the customer,
The message production module 130 generates advertisement contents in a format preferred by the customer using the analysis result of the analysis module 170,
When the new customer information is inputted into the customer DB of the company, the registration module 110 automatically synchronizes and registers new customer information so that the customer DB for the integrated message transmission is kept up to date, Is uploaded for use only within a solution installed in the corporate terminal (200), not stored in the unified messaging system (100).
The method according to claim 1,
A real time result reporting module 160 for analyzing the transmission result of the integrated transmission module 140 and the reaction of the customer stored in the reaction storage module 150 and generating a real time transmission result report including transmission results for each channel (100). ≪ / RTI >
delete delete delete The apparatus of claim 1, wherein the filtering module (120)
Filtering the customers matching the event using the analysis result of the analysis module (170), filtering the customers by the channel according to the customer's response to the previously transmitted message, Messaging system 100.
delete The system of claim 1, wherein the analysis module (170)
(100) for analyzing at least one selected from a group including at least one of a purchase intention, a purchase intention, a similar product purchase history, a specific keyword interest, and a click of a purchase button.

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