KR101907979B1 - User customized marketing service apparatus and operating method thereof - Google Patents

Abstract

A user customized marketing service apparatus and an operating method thereof are disclosed. The present invention can provide the user customized marketing service apparatus which collects information on the store visit pattern of a user through a beacon installed in various stores and issues a customized electronic coupon to the user in consideration of the store visit pattern of the user and the operating method thereof. The user customized marketing service apparatus includes a visit confirmation information receiving part, a count part, and an electronic coupon issuing part.

Description

TECHNICAL FIELD [0001] The present invention relates to a customized marketing service apparatus and a method of operating the same.

The present invention relates to a user-customized marketing service device and an operation method thereof, which can issue an electronic coupon to a user in consideration of a store visit pattern of a user.

2. Description of the Related Art In recent years, various portable terminals such as smart phones and tablet PCs have become popular, and models for providing various services to users through such portable terminals are emerging.

In recent years, a beacon, which is a near field wireless communication device based on a Bluetooth protocol, is installed in various stores such as a supermarket, a mart, etc., and it is checked whether the user visited the store through communication with the user's portable terminal, Various marketing service techniques such as transferring relevant advertisement information to a portable terminal of a user are emerging.

There is a technique of inducing a user to use the electronic coupon by transmitting an electronic coupon for various products to a user's portable terminal by a marketing service technique for the user.

However, since the marketing service through the conventional electronic coupon issuance is operated in a form of issuing electronic coupons in a random manner without taking into consideration the pattern of visiting the shop, there are cases where the electronic coupon is issued to the user It was not often the case that a user visited the store again.

Accordingly, information on a store visit pattern of a user is collected through a beacon installed in various stores, and a personalized electronic coupon is issued and provided to a user in consideration of a store visiting pattern of a user, Research on customized marketing service technology is needed.

The present invention collects information on a store visit pattern of a user through a beacon installed in various stores and issues a customized electronic coupon to a user in consideration of a store visit pattern of a user, And a method for operating the same.

The user-customized marketing service apparatus according to an embodiment of the present invention may be configured such that, when a user's portable terminal is adjacent to a plurality of stores in which a beacon is installed, A visit to receive the visit confirmation information of the user for each of the plurality of stores created by each affiliate terminals from each of the plurality of affiliate terminals existing in each of the plurality of stores, A count information receiving unit for counting the number of times the user's visit confirmation information is received for each of the plurality of stores received from each of the plurality of member terminals during a predetermined period starting from a first time point, And when the number of times of reception of the visit confirmation information of the user among the plurality of stores exceeds a predetermined first number An electronic coupon issuing unit for selecting at least one store counted as an item to be coupons and for generating an electronic coupon for a product previously designated as a coupon item to be paid for each of the at least one store and transmitting the coupon to the portable terminal of the user do.

According to another aspect of the present invention, there is provided a method of operating a customized marketing service apparatus, the method comprising: receiving a beacon from a plurality of stores installed in a plurality of stores, The mobile terminal receives the visit confirmation information of the user for each of the plurality of stores generated by each affiliate terminal from each of the plurality of affiliate terminals existing in each of the plurality of stores Counting the number of times the user's visit confirmation information is received for each of the plurality of stores received from each of the plurality of member terminals during a predetermined period starting from the first time point, The number of times of reception of the visit confirmation information of the user is counted as exceeding the predetermined first number Selecting at least one store and generating an electronic coupon for a commodity previously designated as a coupon-eligible merchandise for each of the at least one store and transmitting the coupon to the portable terminal of the user.

The present invention collects information on a store visit pattern of a user through a beacon installed in various stores and issues a customized electronic coupon to a user in consideration of a store visit pattern of a user, The present invention can provide a user-customized marketing service apparatus and a method of operating the same.

1 is a diagram illustrating a structure of a user-customized marketing service apparatus according to an embodiment of the present invention.
2 is a view for explaining the operation of a user-customized marketing service apparatus according to an embodiment of the present invention.
FIG. 3 is a flowchart illustrating an operation method of a customized marketing service apparatus according to an exemplary embodiment of the present invention.

Hereinafter, embodiments according to the present invention will be described in detail with reference to the accompanying drawings. It is to be understood that the description is not intended to limit the invention to the specific embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention. Like reference numerals in the drawings are used for similar elements and, unless otherwise defined, all terms used in the specification, including technical and scientific terms, are to be construed in a manner that is familiar to those skilled in the art. It has the same meaning as commonly understood by those who have it.

1 is a diagram illustrating a structure of a user-customized marketing service apparatus according to an embodiment of the present invention.

1, the user-customized marketing service apparatus 110 includes a visiting confirmation information receiving unit 111, a counting unit 112, and an electronic coupon issuing unit 113.

Beacons for communicating with the portable terminal 150 of the user are installed in the plurality of stores 131, 132, 133 and 134, and the beacons are stored in the plurality of stores 131, 132, 133, There are a plurality of affiliate terminals 141, 142, 143 and 144 for transmitting data to the portable terminal 150 of the user.

At this time, if the user goes to a vicinity of a specific one of the plurality of stores 131, 132, 133 and 134, the user's portable terminal 150 will connect to the beacon installed in the specific store, May generate visit confirmation information for confirming that the user has visited the specific store, and may transmit the visit confirmation information to the user-customized marketing service apparatus 110.

In this manner, the plurality of stores 131, 132, 133, and 134 are located in the vicinity of the plurality of stores 131, 132, 133, 132, 133, and 134 each time the portable terminal 150 of the user is connected by a beacon installed in each of the plurality of stores 131, 132, 133, and 134, Personalized marketing service apparatus 110 can generate the visit confirmation information of the user for each of the plurality of stores 131, 132, 133, and 134 by the user 141, 142, 143,

At this time, the visit confirmation information receiving unit 111 receives a plurality of stores 131, 132, 133, 134 as the portable terminal 150 of the user is adjacent to the plurality of stores 131, 132, 133, 133, and 134 are connected to each other by a beacon installed in each of the plurality of stores 131, 132, 133, and 134, 142, 143, and 144, respectively, of each of the plurality of stores 131, 132, 133, and 134 generated by the respective affiliate terminals.

The counting unit 112 includes a plurality of stores 131, 132, 133, and 134 received from each of the plurality of member terminals 141, 142, 143, and 144 during a predetermined period starting from the first point in time The number of times of reception of the visit confirmation information by the user is counted.

For example, if the first time is referred to as " May 1, 2017 ", and the selected period is referred to as " 1 month, " It is possible to count the number of times the user's visit confirmation information is received for each of the plurality of stores 131, 132, 133, and 134 received from each of the plurality of affiliate terminals 141, 142, 143,

The electronic coupon issuing unit 113 selects at least one store counted as the number of times of reception of the visit confirmation information of the user out of the plurality of stores 131, 132, 133, and 134 exceeds the predetermined number of times , Generates an electronic coupon for a product previously designated as a product to be coupon-issued for each of the at least one store, and transmits the electronic coupon to the portable terminal 150 of the user.

That is, the electronic coupon issuing unit 113 issues an electronic coupon for a specific commodity to be sold in a store where a user frequently visits during a specific period from among the plurality of stores 131, 132, 133, and 134, (150), thereby inducing the user to visit the store frequently visited by the user, thereby promoting sales in the stores.

In this case, according to an embodiment of the present invention, the plurality of faction terminals 141, 142, 143, and 144 may store information on the residence time in each of the plurality of stores 131, 132, 133, Customized marketing service apparatus 110 to transmit the visit confirmation information to the user.

Here, the information on the residence time includes a connection holding time from the time when the portable terminal 150 of the user is connected to the time when the connection is disconnected to the beacon installed in each of the plurality of stores 131, 132, 133, ≪ / RTI >

At this time, the visit confirmation information receiving unit 111 receives the visit confirmation information 111 from each of the plurality of affiliate terminals 141, 142, 143, and 144, for each of the plurality of stores 131, 132, 133, At the same time upon receiving the visit confirmation information of each of the plurality of member terminals 141, 142, 143, and 144, information on the residence time in each of the plurality of stores 131, 132, 133, and 134 of the user Lt; / RTI >

At this time, the counting unit 112 counts a plurality of stores 131, 132, 133, 144 received from each of the plurality of member terminals 141, 142, 143, 144 during the predetermined period, 134, 134) of the plurality of stores (131, 132, 133, 134) based on information on the residence time of each of the plurality of stores (131, 132, 133, 134) The total residence time of the user for each of the stores 131, 132, 133,

In other words, if the first time is referred to as " May 1, 2017 ", and the selected period is referred to as " 1 month ", the counting unit 112 counts 1 month Counts the number of times the user's visit confirmation information is received for each of the plurality of stores 131, 132, 133, and 134 received from each of the plurality of affiliate terminals 141, 142, 143, The total residence time of the user for each of the plurality of stores 131, 132, 133, and 134 for a month can be calculated.

At this time, the electronic coupon issuing unit 113 may include a coupon information database 114, a store selection unit 115, an average residence time calculation unit 116, and an electronic coupon issue transmission unit 117.

For each of the plurality of stores 131, 132, 133, and 134, the coupon information database 114 stores information about different goods to be coupon-issued subject to different ranges of average residence time divided into a plurality of steps Is stored.

For example, information may be stored in the coupon information database 114 as shown in Table 1 below.

Multiple stores Range of average residence time Information about the product Store 1 0 to 30 minutes Item 1 30 to 60 minutes Item 2 60 to 90 minutes Item 3 ... ... Store 2 0 to 30 minutes Product A 30 to 60 minutes Item B 60 to 90 minutes Item C ... ... ... ... ...

The store selection unit 115 selects the at least one store counted as the number of times the visit confirmation information of the user among the plurality of stores 131, 132, 133, and 134 exceeds the predetermined first number do.

The average residence time calculator 116 may calculate, for each of the at least one store, the total residence time of the user calculated for each of the at least one store from the receipt of visit confirmation information of the user in each of the at least one store And calculates an average residence time of the user for each visit count for the predetermined period for each of the at least one store.

For example, if the total residence time of the user calculated for "store 1" in the at least one store is "650 minutes" and the number of times the received visit confirmation information of the user received for the "store 1" 10 times ", the average residence time computing section 116 divides the total residence time" 650 minutes "for" store 1 "by" 10 times "which is the number of times of receipt of the visit confirmation information of the user, The average residence time of the user can be calculated per one visit.

The electronic coupon issuance transfer unit 117 refers to the coupon information database 114 and stores, for each of the at least one store, an average coupon rate of the user, And transmits the electronic coupon to the user's portable terminal 150 by issuing an electronic coupon for the confirmed product for each of the at least one store.

The electronic coupon issuance transmission unit 117 transmits the electronic coupon information to the coupon information database 114 as shown in Table 1, if the average residence time of the use is calculated as " 65 minutes "Quot; Store 3 " corresponding to " 60 to 90 minutes ", which is the range of the average residence time for " Store 1 "Quot; goods 3 " can be issued and transmitted with the electronic coupon related to " goods 3 ".

As a result, the user-customized marketing service apparatus 110 according to the present invention issues an electronic coupon for a commodity with a high price for a user having a long average residence time in a specific store and a low price for a user with a short average residence time It is possible to issue a personalized electronic coupon considering the store visit pattern of the user by issuing an electronic coupon for different products according to the average residence time at each store of the user in the form of issuing electronic coupon for the product have.

According to an embodiment of the present invention, the electronic coupon issuing unit 113 may further include a table holding unit 118.

The table holding unit 118 stores a weight table in which different predetermined weights are recorded corresponding to the number of times of receipt of visit confirmation information for each of the plurality of stores 131, 132, 133, and 134, do.

In this regard, information such as the following Table 2 may be recorded in the weight table.

Multiple stores weight Store 1 1.2 Store 2 0.8 ... ...

At this time, the store selection unit 115 stores the number of times the visitor's visit confirmation information counted for each of the plurality of stores 131, 132, 133, and 134 is received in the plurality of stores 131, 132, 133, and 134, the number of times of reception of the calibrated user's visit confirmation information among the plurality of stores 131, 132, 133, and 134 exceeds the predetermined first number The at least one store that is counted as having to be counted.

That is, the user-customized marketing service apparatus 110 according to the present invention sets different weights for correcting the reception times of the visit confirmation information in consideration of contract conditions and the like for each store as shown in Table 2 on the weight table And the number of times of receipt of the visit confirmation information of the user for each of the stores is corrected according to the corresponding weight, whereby the conditions under which the store to which the electronic coupon is to be issued can be adjusted.

According to an embodiment of the present invention, the electronic coupon issue transmission unit 117 includes an electronic coupon image storage unit 119, an electronic coupon code generation unit 120, an image extraction unit 121, a code concealment unit 122 And an electronic coupon transfer unit 123. [

The electronic coupon image storage unit 119 stores different electronic coupon images corresponding to the plurality of stores 131, 132, 133, and 134, respectively.

In this regard, data may be stored in the electronic coupon image storage unit 119 as shown in Table 3 below.

Multiple stores Electronic coupon image Store 1 Electronic coupon image 1 Store 2 Electronic coupon image 2 ... ...

The electronic coupon code generating unit 120 generates electronic coupon code for each of the at least one store selected as an electronic coupon to be issued to the user, Generate a coupon code.

The image extracting unit 121 extracts an electronic coupon image corresponding to each of the at least one store from the electronic coupon image storage unit 119. [

The code concealment unit 122 hits n bits of the electronic coupon code generated for each of the at least one store on the electronic coupon image corresponding to each of the at least one store.

The electronic coupon transmitting unit 123 transmits an electronic coupon image corresponding to each of the at least one store where the electronic coupon code of n bits generated for each of the at least one store is concealed to the portable terminal 150 of the user .

At this time, after the electronic coupon image corresponding to each of the at least one store is received from the user-customized marketing service apparatus 110, the portable terminal 150 of the user transmits the first coupon image corresponding to the first store of the at least one store When the coupon use command is applied to the electronic coupon image, the first electronic coupon code of n bits hidden on the first electronic coupon image can be extracted from the first electronic coupon image and displayed on the screen.

At this time, according to an embodiment of the present invention, the code concealing unit 122 divides the electronic coupon image corresponding to each of the at least one store into n blocks, and stores the electronic coupon corresponding to each of the at least one store For each of the n blocks for the image, by sequentially hiding each bit value constituting the n-bit electronic coupon code generated corresponding to each of the at least one store by one bit, It is possible to conceal the n-bit electronic coupon code generated for each of the at least one store on the corresponding electronic coupon image.

Also, according to one embodiment of the present invention, the code concealment unit 122 may store, for each of n blocks of the electronic coupon image corresponding to each of the at least one store, a plurality of pixels The pixel value is changed in accordance with a predetermined pixel value change pattern based on the bit value of the electronic coupon code to be hidden in each of the blocks so that n blocks for the electronic coupon image corresponding to each of the at least one store Each of the bit values constituting the n-bit electronic coupon code generated corresponding to each of the at least one store can be sequentially hidden by one bit.

At this time, the portable terminal 150 of the user stores the same electronic coupon images as the different selected electronic coupon images corresponding to the respective stores 131, 132, 133, and 134 on the memory, After receiving an electronic coupon image corresponding to each of the at least one store from the customized marketing service device 110, a coupon use instruction is issued to the first electronic coupon image corresponding to the first store of the at least one store The first electronic coupon image stored in the memory corresponding to the first store is divided into n blocks, and the electronic coupon image is stored in the memory The coupon image (referred to as a first electronic coupon reference image) is divided into n blocks, and then, based on the first electronic coupon reference image, Determining a pixel value change pattern for a plurality of pixels included in n blocks of the first electronic coupon image to hide from the n blocks for the first electronic coupon image the first electronic coupon image, And extracts the first electronic coupon code of n bits, which is one bit long, and displays the extracted first electronic coupon code on the screen.

Hereinafter, the process of extracting the electronic coupon code from the electronic coupon image by the user's portable terminal 150 is described in detail with reference to FIG. 2, for example, where the electronic coupon code is hidden on the electronic coupon image.

FIG. 2 is a view for explaining the operation of the user-customized marketing service apparatus 110 according to an embodiment of the present invention.

In relation to this, the process in which the electronic coupon code for the store "Store 1" among the at least one store selected to issue the electronic coupon to the user is hidden and transmitted on the electronic coupon image corresponding to "Store 1" I will explain.

The electronic coupon code generation unit 120 can generate an electronic coupon code of n bits including information on a coupon-issued product for " store 1 ".

Here, if n is " 16 ", the electronic coupon code generation unit 120 can generate a 16-bit electronic coupon code.

The image extracting unit 121 can extract "electronic coupon image 1" from the electronic coupon image storage unit 119 as an electronic coupon image corresponding to "store 1".

The code concealment unit 122 divides the above-mentioned " electronic coupon image 1 " into 16 blocks as shown in FIG. 2, Each bit value constituting the 16-bit electronic coupon code can be concealed by 1 bit.

In association with this, the code concealment unit 122 sets, for each of the 16 blocks, a pixel value of a plurality of pixels existing in each block to a predetermined pixel value change based on the bit value of the electronic coupon code to be hidden in each block It is possible to hide the 16-bit electronic coupon code by 1 bit by performing the pixel value change according to the pattern. When the selected pixel value change pattern has a bit value of " 1 " When a bit value of " 0 " is hidden on a specific block, the pattern 211 inverts the last four bit values in the pixel value data of the plurality of pixels included in the block, The code hiding unit 122 stores the 16-bit electronic coupon code for each of the 16 blocks in units of 1 bit, Time, it is possible to invert the last four bit value of the pixel data values for the block is bit value of "1" and to be secreted, remain in the pixel data values for the block is the bit value of "0" to be concealed.

For example, if the electronic coupon code is " 1011101111110000 ", the code concealment unit 122 stores 1, 3, 4, 5, 7, 8, 9, 10, 11, The last four bit values may be inverted 211 in the pixel value data for the block and the pixel value data may be maintained 212 for the 2, 6, 13, 14, 15, and 16th blocks.

Here, inverting the last four bit values in the pixel value data means changing the corresponding data to " 11101100 " if the pixel value data is " 11100011 ".

When the concealment of the electronic coupon code is completed on the "electronic coupon image 1" through the code concealing unit 122, the electronic coupon transmitting unit 123 transmits "electronic coupon image 1" for "store 1" To the mobile terminal 150.

At this time, the portable terminal 150 of the user may store the same data in Table 3 on the memory. After the " electronic coupon image 1 " is received from the user-customized marketing service apparatus 110, When the coupon use instruction is given to the "electronic coupon image 1" corresponding to "store 1", the "electronic coupon image 1" received from the user-customized marketing service apparatus 110 is stored in 16 (Referred to as " electronic coupon reference image 1 ") which is the same as the above-mentioned " electronic coupon image 1 " stored in the memory in correspondence with the " store 1 "Quot;, the pixel value of the 16 blocks of the " electronic coupon reference image 1 " is compared with the pixel value of the 16 blocks of the " electronic coupon image 1 "Quot; 1 ", it is possible to distinguish between the blocks in which the last four bit values of the pixel value data are inverted and the non-inverted blocks to find the bit value corresponding to the blocks, The 16-bit electronic coupon code which is hidden can be extracted.

Then, the portable terminal 150 of the user displays the extracted electronic coupon code on the screen so that the user can view the electronic coupon code and notify the employee of the electronic coupon code in " store 1 " Can be used.

As a result, the user-customized marketing service apparatus 110 according to the present invention hides the electronic coupon code on the specific electronic coupon image and provides the electronic coupon code to the user, thereby preventing other users from falsifying or modifying the electronic coupon code, The operation can be planned.

FIG. 3 is a flowchart illustrating an operation method of a customized marketing service apparatus according to an exemplary embodiment of the present invention.

In step S310, each time the portable terminal of the user is connected by the beacon installed in each of the plurality of stores, the plurality of stores The visit confirmation information of the user for each of the plurality of stores created by each member terminal is received from each of the plurality of member terminals existing in the respective stores.

In step S320, the number of times of reception of the visit confirmation information of the user for each of the plurality of stores received from each of the plurality of member terminals is counted for a predetermined period starting from the first time point.

In step S330, at least one store counted as the number of times of receipt of the visit confirmation information of the user out of the plurality of stores exceeds the predetermined first number is selected, and coupon issuing is performed for each of the at least one store Generates an electronic coupon for a product previously designated as a target product, and transmits the generated electronic coupon to the portable terminal of the user.

At this time, according to an embodiment of the present invention, in step S310, while receiving the visit confirmation information of the user for each of the plurality of stores created by each member terminal from each of the plurality of member terminals, Information on the residence time in each of the plurality of stores of the user generated by each of the affiliated terminals of the user (the information on the residence time is obtained by adding the information on the residence time to the beacon installed in each of the plurality of stores, Quot; information on the connection holding time from the point of connection to the point of time when the connection is disconnected).

At this time, in step S320, the number of times of receiving the visit confirmation information of the user for each of the plurality of stores received from each of the plurality of member terminals is counted for the predetermined period starting from the first time point The total residence time of the user for each of the plurality of stores during the predetermined period can be calculated based on the information on the residence time in each of the plurality of stores.

At this time, in step S330, for each of the plurality of stores, a coupon information database in which information about different goods to be coupon-issued is stored for each range of different average residence time divided into a plurality of steps Selecting the at least one store counted as the number of times of receipt of the visit confirmation information of the user among the plurality of stores exceeds the predetermined first number; Dividing the total residence time of the user computed for each of the at least one store into a number of times of receipt of visit confirmation information of the user in each of the at least one store, Calculating the average residence time of the user per one visit count of the coupon, For each of the at least one store, information on a product corresponding to a range of an average residence time to which the average residence time of the user calculated for each of the at least one store belongs, And issuing an electronic coupon for the identified merchandise to each of the at least one store and transmitting the electronic coupon to the portable terminal of the user.

According to an embodiment of the present invention, in step S330, a weight table in which different predetermined weight values for correlating and storing the number of receipt of visit confirmation information are recorded for each of the plurality of stores is stored The method may further include the step of maintaining.

The selecting of the at least one store may include receiving the number of times the visitor's visit confirmation information counted for each of the plurality of stores is received as a weight for each of the plurality of stores recorded on the weight table The at least one store counted as the number of times of receipt of the visit confirmation information of the corrected user among the plurality of stores exceeds the predetermined first number.

In addition, according to an embodiment of the present invention, the step of transmitting and processing to the portable terminal of the user may include maintaining an electronic coupon image storage unit in which different selected electronic coupon images are stored corresponding to each of the plurality of stores (N is a natural number) bits including information on a coupon-issuing object for each of the at least one store, generating the electronic coupon code from the electronic coupon image storage unit, Extracting an electronic coupon image corresponding to each of the at least one store, hiding n bit electronic coupon codes generated for each of the at least one store on an electronic coupon image corresponding to each of the at least one store, The electronic coupon code of n bits generated for each of the at least one And transmitting the electronic coupon image corresponding to each of the stores to the portable terminal of the user.

At this time, after the electronic coupon image corresponding to each of the at least one store is received from the user-customized marketing service apparatus, the portable terminal of the user stores the electronic coupon image corresponding to the first store in the at least one store The first electronic coupon code of n bits hidden on the first electronic coupon image can be extracted from the first electronic coupon image and displayed on the screen.

According to an embodiment of the present invention, the step of concealing the electronic coupon code may include dividing an electronic coupon image corresponding to each of the at least one store into n blocks, For each of n blocks of the electronic coupon image, sequentially hitting each bit value constituting the n-bit electronic coupon code generated corresponding to each of the at least one store sequentially by one bit, It is possible to conceal the n-bit electronic coupon code generated for each of the at least one store on the electronic coupon image corresponding to each.

According to an embodiment of the present invention, the step of concealing the electronic coupon code further comprises, for each of the n blocks for the electronic coupon image corresponding to each of the at least one store, The pixel value of the pixels is changed in accordance with a predetermined pixel value change pattern based on the bit value of the electronic coupon code to be hidden in each of the blocks so that n values of the electronic coupon image corresponding to each of the at least one store For each of the blocks, each bit value constituting the n-bit electronic coupon code generated corresponding to each of the at least one stores can be sequentially hidden by one bit.

At this time, the portable terminal of the user stores the same electronic coupon images as the different selected electronic coupon images corresponding to each of the plurality of stores on the memory, and the at least one When the coupon use instruction is applied to the first electronic coupon image corresponding to the first store among the at least one store after receiving the electronic coupon image corresponding to each of the stores, The first electronic coupon image is divided into n blocks, and an electronic coupon image (referred to as a first electronic coupon reference image) identical to the first electronic coupon image stored in the memory in correspondence with the first store is stored as n The first electronic coupon reference image and the first electronic coupon reference image, Determining a pixel value change pattern for a plurality of pixels included in n blocks for the electronic coupon image to determine a pixel value change pattern for the first electronic coupon image from the n blocks for the first electronic coupon image, it is possible to extract the first electronic coupon code of n bits by one bit and display the extracted first electronic coupon code on the screen.

The operation method of the customized marketing service apparatus according to the embodiment of the present invention has been described above with reference to FIG. Here, the operation method of the user-customized marketing service apparatus according to the embodiment of the present invention may correspond to the operation of the operation of the user-customized marketing service apparatus 110 described with reference to FIG. 1 and FIG. 2, A detailed description thereof will be omitted.

The method of operating a customized marketing service apparatus according to an exemplary embodiment of the present invention may be implemented as a computer program stored in a storage medium for execution through a combination with a computer.

In addition, the method of operating the user-customized marketing service apparatus according to an exemplary embodiment of the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like.

As described above, the present invention has been described with reference to particular embodiments, such as specific elements, and specific embodiments and drawings. However, it should be understood that the present invention is not limited to the above- And various modifications and changes may be made thereto by those skilled in the art to which the present invention pertains.

Accordingly, the spirit of the present invention should not be construed as being limited to the embodiments described, and all of the equivalents or equivalents of the claims, as well as the following claims, belong to the scope of the present invention .

110: Customized marketing service device
111: Visit confirmation information receiving unit 112:
113: Electronic coupon issuing unit 114: Coupon information database
115: store selection unit 116: average residence time calculation unit
117: electronic coupon issuing and transmitting unit 118: table holding unit
119: Electronic coupon image storage unit 120: Electronic coupon code generation unit
121: image extracting unit 122: code hiding unit
123: electronic coupon transfer unit
131, 132, 133, 134: a plurality of stores
141, 142, 143, 144: a plurality of affiliated terminals
150: user's portable terminal

Claims (14)

In a customized marketing service device,
Each time a portable terminal of a user is connected by a beacon installed in each of the plurality of stores as a portable terminal of a user is adjacent to a plurality of stores in which a beacon is installed, Receiving the visit confirmation information of the user for each of the plurality of stores created by the respective affiliate terminals from each of the plurality of affiliate terminals existing in each of the plurality of affiliate terminals, Information on the residence time in each of the plurality of stores, and information on the residence time includes information on the connection from the time when the portable terminal of the user is connected to the point of time when the connection is disconnected to the beacon installed in each of the plurality of stores A visit confirmation information receiving unit for receiving the visit information;
Counting the number of times of reception of the visit confirmation information of the user for each of the plurality of stores received from each of the plurality of member terminals during a predetermined period starting from the first time point, A counting unit for calculating a total residence time of the user for each of the plurality of stores during the predetermined period based on information on a residence time in each of the plurality of stores; And
Selecting at least one store counted as the number of times of receipt of the visit confirmation information of the user out of the plurality of stores exceeds the predetermined number of times and designating in advance as a coupon issue target product for each of the at least one store And transmits the generated electronic coupon to the portable terminal of the user
Lt; / RTI >
The electronic coupon issuing unit
A coupon information database in which information about different products to be coupon-issued is stored for each of the plurality of stores by a range of different average staying times divided into a plurality of steps;
A store selection unit that selects the at least one store counted as the number of times the visit confirmation information of the user among the plurality of stores exceeds the predetermined number of times;
For each of the at least one store, dividing the total residence time of the user computed for each of the at least one store by the number of times of receipt of visit confirmation information of the user in each of the at least one store, An average residence time calculating unit for calculating an average residence time of the user per one visit count for the predetermined period; And
For each of the at least one store, information on a product corresponding to a range of an average residence time to which the average residence time of the user calculated for each of the at least one store belongs, with reference to the coupon information database, An electronic coupon issuance transmission unit for issuing an electronic coupon for the confirmed commodity to each of the at least one store and transmitting the electronic coupon to the portable terminal of the user after confirming the information about the target commodity,
/ RTI >
The electronic coupon issue transfer unit
An electronic coupon image storage unit in which different selected electronic coupon images are stored corresponding to each of the plurality of stores;
An electronic coupon code generation unit for generating electronic coupon codes of n (n is a natural number) bits including information on coupons to be coupons for each of the at least one store;
An image extracting unit for extracting an electronic coupon image corresponding to each of the at least one store from the electronic coupon image storing unit;
A code concealment unit for concealing n bit electronic coupon codes generated for each of said at least one store on an electronic coupon image corresponding to each of said at least one store; And
An electronic coupon transferring unit for transferring an electronic coupon image corresponding to each of the at least one stores to the portable terminal of the user, the electronic coupon code being generated for each of the at least one store,
Lt; / RTI >
The user's portable terminal
If a coupon use command is applied to the first electronic coupon image corresponding to the first one of the at least one store after the electronic coupon image corresponding to each of the at least one store is received from the customized marketing service apparatus, Extracting a first electronic coupon code of n bits that is hidden on the first electronic coupon image from the first electronic coupon image and displaying the extracted first electronic coupon code on the screen. delete The method according to claim 1,
The electronic coupon issuing unit
A table holding unit for storing and holding a weight table in which different predetermined weights for correcting the number of times of reception of visit confirmation information are recorded in association with each of the plurality of stores,
Further comprising:
The store selection unit
After correcting the number of reception times of the visit confirmation information of the user counted for each of the plurality of stores to a weight for each of the plurality of stores recorded on the weight table, And selects the at least one store counted as the number of times the user's visit confirmation information is received exceeds the first predetermined number. delete The method according to claim 1,
The code-
For each of the n blocks for an electronic coupon image corresponding to each of the at least one store, the electronic coupon image corresponding to each of the at least one store, By sequentially hitting each bit value constituting the corresponding n-bit electronic coupon code by one bit, thereby generating an electronic coupon image corresponding to each of the at least one store, A customized marketing service device that hides a beat's electronic coupon code. 6. The method of claim 5,
The code-
For each of the n blocks for the electronic coupon image corresponding to each of the at least one store, a pixel value of a plurality of pixels existing in each block is determined as a selection based on a bit value of an electronic coupon code to be hidden in each block For each of the n blocks for the electronic coupon image corresponding to each of the at least one store, by performing pixel value change according to the pixel value changing pattern of the at least one store Each bit value constituting the electronic coupon code is sequentially hidden by one bit,
The user's portable terminal
Storing electronic coupon images identical to the different selected electronic coupon images corresponding to each of the plurality of stores on the memory,
After the electronic coupon image corresponding to each of the at least one store is received from the user-customized marketing service apparatus, if a coupon use instruction is applied to the first electronic coupon image corresponding to the first store of the at least one store , Divides the first electronic coupon image received from the user-customized marketing service apparatus into n blocks, and stores in the memory an electronic coupon image identical to the first electronic coupon image stored in correspondence with the first store The first electronic coupon reference image is divided into n blocks, and then the first electronic coupon reference image is divided into n blocks, and the first electronic coupon reference image is divided into n blocks, Wherein the first electronic coupon image includes a first electronic coupon image and a second electronic coupon image, Here, extracts the first electronic coupon code for the n bits that are hidden in the coupon image bit by bit customized marketing services apparatus for displaying on said screen a first electronic coupon code, the extracted. A method of operating a customized marketing service device,
Each time a portable terminal of a user is connected by a beacon installed in each of the plurality of stores as a portable terminal of a user is adjacent to a plurality of stores in which a beacon is installed, Receiving the visit confirmation information of the user for each of the plurality of stores created by the respective affiliate terminals from each of the plurality of affiliate terminals existing in each of the plurality of affiliate terminals, Information on the residence time in each of the plurality of stores, and information on the residence time includes information on the connection from the time when the portable terminal of the user is connected to the point of time when the connection is disconnected to the beacon installed in each of the plurality of stores Means for information about time;
Counting the number of times of reception of the visit confirmation information of the user for each of the plurality of stores received from each of the plurality of member terminals during a predetermined period starting from the first time point, Calculating a total residence time of the user for each of the plurality of stores during the predetermined period based on the information on the residence time in each of the plurality of stores; And
Selecting at least one store counted as the number of times of receipt of the visit confirmation information of the user out of the plurality of stores exceeds the predetermined number of times and designating in advance as a coupon issue target product for each of the at least one store And transmitting the generated electronic coupon to the portable terminal of the user
Lt; / RTI >
The step of transmitting to the portable terminal of the user
Maintaining a coupon information database in which information on different products to be coupon-issued is stored for each of the plurality of stores by a range of different average staying times divided into a plurality of steps;
Selecting the at least one store counted as the number of times the visit confirmation information of the user among the plurality of stores exceeds the predetermined first number;
For each of the at least one store, dividing the total residence time of the user computed for each of the at least one store by the number of times of receipt of visit confirmation information of the user in each of the at least one store, Calculating an average residence time of the user for each visit count for the predetermined period for each user; And
For each of the at least one store, information on a product corresponding to a range of an average residence time to which the average residence time of the user calculated for each of the at least one store belongs, with reference to the coupon information database, After confirming with information on the target merchandise, issuing an electronic coupon for the confirmed merchandise for each of the at least one store and transmitting the processed coupon to the portable terminal of the user
/ RTI >
The step of transmitting and processing to the portable terminal of the user
Maintaining an electronic coupon image storage unit in which different selected electronic coupon images are stored corresponding to each of the plurality of stores;
Generating n (n is a natural number) electronic coupon code including information on a coupon-issued product for each of the at least one store;
Extracting an electronic coupon image corresponding to each of the at least one store from the electronic coupon image storage;
Hiding n bits of electronic coupon code generated for each of said at least one store on an electronic coupon image corresponding to each of said at least one store; And
Transmitting the electronic coupon image corresponding to each of the at least one stores to the portable terminal of the user, wherein the electronic coupon code of n bits generated for each of the at least one store is hidden
Lt; / RTI >
The user's portable terminal
If a coupon use command is applied to the first electronic coupon image corresponding to the first one of the at least one store after the electronic coupon image corresponding to each of the at least one store is received from the customized marketing service apparatus, Extracting a first electronic coupon code of n bits hidden on the first electronic coupon image from the first electronic coupon image and displaying the extracted first electronic coupon code on the screen. delete 8. The method of claim 7,
The step of transmitting to the portable terminal of the user
Storing and maintaining a weight table in which different predetermined weights are recorded corresponding to the number of times of receipt of visit confirmation information for each of the plurality of stores,
Further comprising:
The step of selecting the at least one store
After correcting the number of reception times of the visit confirmation information of the user counted for each of the plurality of stores to a weight for each of the plurality of stores recorded on the weight table, And selecting the at least one store counted as the number of times the user's visit confirmation information is received exceeds the first predetermined number. delete 8. The method of claim 7,
The step of concealing the electronic coupon code
For each of the n blocks for an electronic coupon image corresponding to each of the at least one store, the electronic coupon image corresponding to each of the at least one store, By sequentially hitting each bit value constituting the corresponding n-bit electronic coupon code by one bit, thereby generating an electronic coupon image corresponding to each of the at least one store, A method of operating a customized marketing service device that conceals a beat's electronic coupon code. 12. The method of claim 11,
The step of concealing the electronic coupon code
For each of the n blocks for the electronic coupon image corresponding to each of the at least one store, a pixel value of a plurality of pixels existing in each block is determined as a selection based on a bit value of an electronic coupon code to be hidden in each block For each of the n blocks for the electronic coupon image corresponding to each of the at least one store, by performing pixel value change according to the pixel value changing pattern of the at least one store Each bit value constituting the electronic coupon code is sequentially hidden by one bit,
The user's portable terminal
Storing electronic coupon images identical to the different selected electronic coupon images corresponding to each of the plurality of stores on the memory,
After the electronic coupon image corresponding to each of the at least one store is received from the user-customized marketing service apparatus, if a coupon use instruction is applied to the first electronic coupon image corresponding to the first store of the at least one store , Divides the first electronic coupon image received from the user-customized marketing service apparatus into n blocks, and stores in the memory an electronic coupon image identical to the first electronic coupon image stored in correspondence with the first store The first electronic coupon reference image is divided into n blocks, and then the first electronic coupon reference image is divided into n blocks, and the first electronic coupon reference image is divided into n blocks, Wherein the first electronic coupon image includes a first electronic coupon image and a second electronic coupon image, Here, extracts the first electronic coupon code for the n bits that are hidden in the coupon image bit by bit operation method of the user customized marketing services apparatus for displaying on said screen a first electronic coupon code, the extracted. A computer-readable recording medium recording a program that causes a computer to perform the method of any one of claims 7, 9, 11, A computer program stored on a storage medium for executing the method of any one of claims 7, 9, 11, or 12 through a combination with a computer.

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