KR101884372B1 - Method and apparatus for providing online auction service. - Google Patents

Method and apparatus for providing online auction service. Download PDF

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Publication number
KR101884372B1
KR101884372B1 KR1020150054495A KR20150054495A KR101884372B1 KR 101884372 B1 KR101884372 B1 KR 101884372B1 KR 1020150054495 A KR1020150054495 A KR 1020150054495A KR 20150054495 A KR20150054495 A KR 20150054495A KR 101884372 B1 KR101884372 B1 KR 101884372B1
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South Korea
Prior art keywords
bid
price
bidder
winning
range
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KR1020150054495A
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Korean (ko)
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KR20160123819A (en
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조준혁
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네이버 주식회사
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/08Auctions
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0283Price estimation or determination
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]

Abstract

An embodiment of the present invention includes: receiving a temporary sale price from a seller's terminal and generating an auction; Receiving a bid range for the auction from a bidder's terminal; Selecting the bidder as a winning bidder if the bid price includes the provisional selling price; And determining the winning bidder as a winning bidder based on the bid price range and the provisional selling price.

Description

TECHNICAL FIELD The present invention relates to a method and apparatus for providing online auction services.

Embodiments of the present invention relate to a method and apparatus for providing online auction services.

As the use of the Internet has rapidly increased in the world including the domestic market, the importance of the existing industry as a strategic tool for increasing efficiency and productivity has been rapidly increasing, new business opportunities through the Internet have been continuously created, As the area is also expanding, the number of Internet - based operators is also increasing.

Recently, as a part of business through the Internet, sites providing various contents such as Internet advertisement, Internet broadcasting, Internet newspaper / magazine, information search service, portal service, electronic commerce, . Among these sites, the number of auction sites providing services by introducing an auction method for buying and selling necessary goods on the Internet has been greatly increased and attracts a lot of attention to users.

In the conventional web auction method, auction method in which the price of an article is increased each time a buyer who bid in a bid auction system, a synergy auction in which a seller decides a certain amount each time a buyer bids, There is a reverse auction method in which, when the buyer specifies the purchase conditions such as the price and the quantity of the desired item, the buyer bids the seller for the sale condition.

The foregoing description is made for the purpose of understanding the background art of the present invention and does not mean the conventional art widely known in the art to which the present invention belongs.

Embodiments of the present invention provide a method and apparatus for providing an online auction service. The present invention provides an online auction service providing method and apparatus for determining whether or not to win a bid by considering a range of a bid price inputted by a bidder and a tentative selling price inputted by a seller.

An embodiment of the present invention includes: receiving a temporary sale price from a seller's terminal and generating an auction; Receiving a bid range for the auction from a bidder's terminal; Selecting the bidder as a winning bidder if the bid price includes the provisional selling price; And determining the winning bidder as a winning bidder based on the bid price range and the provisional selling price.

According to another embodiment of the present invention, there is provided an auction creating apparatus comprising: an auction generating unit for receiving a tentative selling price inputted from a seller terminal and generating an auction; A bid processor for receiving a bid range for the auction from a plurality of bidder terminals; And a winning bidder selecting a bidder who has transmitted a bid range including the provisional selling price among the plurality of bidders as a winning bidder and determining the winning bidder as a winning bidder based on the bid price range and the tentative selling price, Auction service providing apparatus.

Other aspects, features, and advantages will become apparent from the following drawings, claims, and detailed description of the invention.

These general and specific aspects may be implemented by using a system, method, computer program, or any combination of systems, methods, and computer programs.

The method and apparatus for providing an online auction service related to the embodiments of the present invention have improved electrical characteristics.

FIG. 1 is a diagram illustrating a configuration of an online auction service providing system according to an embodiment of the present invention.
2 is a block diagram showing a configuration of an online auction service providing apparatus 110 provided in the server 100 of FIG.
3 is a flowchart of an online auction service providing method according to an embodiment of the present invention.
FIG. 4 is a diagram illustrating a range of a bid price and a bid price in order to explain an online auction method according to an embodiment.
5 is a diagram illustrating a plurality of provisional sales prices and a bid range in order to explain an online auction method according to another embodiment.
Figure 6 is an example of a bid map according to one embodiment.

BRIEF DESCRIPTION OF THE DRAWINGS The present invention is capable of various modifications and various embodiments, and specific embodiments are illustrated in the drawings and described in detail in the detailed description. The effects and features of the present invention and methods of achieving them will be apparent with reference to the embodiments described in detail below with reference to the drawings. However, the present invention is not limited to the embodiments described below, but may be implemented in various forms.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like reference numerals refer to like or corresponding components throughout the drawings, and a duplicate description thereof will be omitted .

In the following embodiments, the terms first, second, and the like are used for the purpose of distinguishing one element from another element, not the limitative meaning. In the following examples, the singular forms "a", "an" and "the" include plural referents unless the context clearly dictates otherwise. In the following embodiments, terms such as inclusive or possessive are intended to mean that a feature, or element, described in the specification is present, and does not preclude the possibility that one or more other features or elements may be added. In the drawings, components may be exaggerated or reduced in size for convenience of explanation. For example, the sizes and shapes of the respective components shown in the drawings are arbitrarily shown for convenience of explanation, and thus the present invention is not necessarily limited to those shown in the drawings.

FIG. 1 is a diagram illustrating a configuration of an online auction service providing system according to an embodiment of the present invention.

Referring to FIG. 1, an online auction service providing system according to an embodiment of the present invention provides an online auction service. An online auction service providing system according to an embodiment of the present invention includes a server 100, a seller terminal 200, a bidder terminal 300, and a communication network for connecting them.

The online auction service providing system according to an embodiment of the present invention can provide an auction program or an auction website to the seller terminal 200 and the bidder terminal 300. The online auction service providing system according to an embodiment of the present invention receives auction information from the seller terminal 200, generates an auction, receives bid information from the bidder terminal 300, and determines whether or not to win the auction.

Referring to FIG. 1, a seller terminal 200 and a bidder terminal 300 refer to a communication terminal that can use a web service in a wired / wireless communication environment. The seller terminal 200 may be the personal computer 201 or the portable terminal 202. [ The bidder terminal 300 may be the personal computer 301 or the portable terminal 302. Although the portable terminals 202 and 302 are illustrated as smart phones in FIG. 1, the concept of the present invention is not limited thereto, and a terminal equipped with an application capable of web browsing as described above can be borrowed without limitation have.

The seller terminal 200 and the bidder terminal 300 are provided with a display unit for displaying a screen, an input device for receiving data from the user, and a communication unit. The input device may include, but is not limited to, a keyboard, a mouse, a trackball, a microphone, a button, a touch panel, and the like.

The communication network connects the server 100, the seller terminal 200, and the bidder terminal 300. For example, the communication network provides a connection path so as to transmit and receive packet data after connecting to the server 100, the seller terminal 200, and the bidder terminal 300.

The server 100 provides a web page for providing auction program and / or auction service to the seller terminal 200 and the bidder terminal 300. For example, the server 100 receives auction information from the seller terminal 200 via a web page providing an auction program or auction service, receives bidding information from the bidder terminal 300, .

Although not shown in the figure, the server 100 according to an embodiment of the present invention may include a memory, an input / output unit, a program storage unit, a control unit, and a communication unit. The memory performs a function of temporarily or permanently storing data processed by the server 100. The memory may include magnetic storage media or flash storage media, but the scope of the invention is not so limited. The communication unit may be a device including hardware and software necessary to transmit / receive a signal such as a control signal or a data signal through a wired / wireless connection with another network device. The control unit may include any kind of device capable of processing data, such as a processor. Herein, the term " processor " may refer to a data processing apparatus embedded in hardware, for example, having a circuit physically structured to perform a function represented by a code or an instruction contained in the program. As an example of the data processing apparatus built in hardware, a microprocessor, a central processing unit (CPU), a processor core, a multiprocessor, an application-specific integrated circuit (ASIC) circuit, and a field programmable gate array (FPGA), but the scope of the present invention is not limited thereto.

2 is a block diagram showing a configuration of an online auction service providing apparatus 110 provided in the server 100 of FIG.

The online auction service providing apparatus 110 according to an embodiment of the present invention may correspond to at least one processor or may include at least one processor. Accordingly, the online auction service providing apparatus 110 may be operated in a form included in another hardware apparatus such as a microprocessor or a general purpose computer system. The online auction service providing apparatus 110 is preferably provided in the server 100, but the present invention is not limited thereto, and the online auction service providing apparatus 110 may be provided in the seller terminal 200 according to a design change.

The online auction service providing apparatus 110 according to an embodiment of the present invention receives auction information including a tentative selling price from the seller terminal 200 to generate an auction and receives a range of bids from the bidder terminal 300 And determines the winning bidder who submitted the range of bids including the provisional selling price. The online auction service providing apparatus 110 according to an embodiment of the present invention includes an auction creating unit 111, a bid processing unit 112, a winning bid processing unit 113, and a database 114. [

The auction generating unit 111 according to an embodiment receives the auction information from the seller terminal 200 and generates an auction. The auction information includes a provisional selling price designated by the seller. The auction information may further include other product information, normal price, sales quantity, and the like.

The bid processor 112 according to an exemplary embodiment provides auction information to the bidder terminal 300 and receives bidding information therefrom. The auction information provided to the bidder terminal 300 does not include the provisional sales price. That is, the bid processor 112 does not provide the bid price to the bidder terminal 300. Other information such as the sales quantity may be further excluded from the auction information provided to the bidder terminal 300.

The bidding information includes a range of bids inputted by the bidder. The bidder does not present a single specific value when presenting the bid, and presents the bid as a range between the lowest and the highest. The range of bids may be set to not exceed the normal price. The bid processor 112 can receive bid information from a plurality of bidder terminals 300, respectively. The bid information may further include a desired number of purchases and the like. The desired number of purchases is basically set to " 1 " unless otherwise specified.

The winning bid processor 113 according to the embodiment first selects a winning bid candidate among the bidders and determines the winning bidder according to the winning bid priority of the winning bidder. The bidder processing unit 113 according to the embodiment selects the bidder as the winning bidder if the bid price range included in the bid price offered by the bidder includes the tentative selling price. In other words, the bidder must be presented with a range of bids including the provisional sales price to become a winning bidder. The successful bidder processing unit 113 selects a bidder who has transmitted a bid range including a provisional sale price among a plurality of bidders as a winning bidder.

The successful bid processing unit 113 determines a winning bidder among the winning bid candidates based on the bid price range of the winning bid candidate and the provisional selling price. Specifically, the winning bid processor 113 determines the winning bid for the winning bid candidate based on the bid range of the winning bid candidate and the tentative selling price, and determines the winning bidder in the order of the winning bid priority. The number of successful bidders does not exceed the sales quantity offered by the seller. In other words, the winning party processor 113 can determine the winning number that is the same as the number of sales in the order of the highest winning bid rank.

The successful bid processing unit 113 determines the final winning bid of the successful bidder. For example, the winning party processor 113 can determine the winning price based on the average price of the winning bid for each winning bidder. For example, when the winning bidder's bid range is from 40,000 won to 60,000 won, the winning bidder 113 can determine the winning bid price to be 50000 won. However, the present invention is not limited thereto. According to another example, the winning party processor 113 may determine the winning bid price at the maximum value of the bid price range. For example, when the winning bidder's bid range is from 40,000 won to 60,000 won, the winning bidder 113 can determine the winning bid price to be 60000 won. According to another example, the winning party processor 113 can determine the middle winning bid price of the maximum value of the bid price range and the average price. For example, when the winning bidder has a bid range of 40,000 to 60,000, the winning bidder 113 can determine the winning bid price to be 55,000 won.

The database 114 stores data related to the online auction service provided in accordance with embodiments of the present invention. The data stored in the database 114 includes, but is not limited to, auction information, bid information, winning information, account information of the seller and the bidder, and the like.

According to one embodiment, the winning bid processor 113 sets a larger value of the difference between the lowest price of the bid price range of the tentative selling price and the winning bid candidate and the highest value of the bid price range of the winning bid candidate as the bid price range of the winning bid candidate, , And the closer the distance is, the higher the winning bid priority of the winning bidder is determined. According to this embodiment, the bidder must present a range of bids close to the tentative selling price offered by the seller in order to receive a high winning bid priority. That is, it is necessary to adjust the provisional selling price, which is unpublished, so that the game is emphasized.

In this embodiment, when there are two or more winning bidder candidates having the same bid distance and the same distance as the tentative selling price, the winning bidder processing unit 113 determines the winning bid priority as the highest value of the bid price range is higher for the winning bidder candidates.

In the present embodiment, when there are two or more winning bidder candidates having the same bid distance and the same price as the highest bidder, the winning bidder of the winning bidder who has transmitted the bid range first is determined to be higher . According to this, the higher the bid, the higher the winning bid priority is determined.

According to another embodiment, the winning bid processor 113 determines the winning bid priority of the winning bid higher as the highest value of the bid price is higher. According to the present embodiment, there is a high possibility that the bidder will be awarded to a bidder who presents a higher bid price range. The seller can sell the goods to the bidders who have submitted a higher bid range, and the bid price determined based on the bid range is set higher. That is, sellers are able to sell goods at a higher price, so auctionability is enhanced.

In this embodiment, when the maximum value of the bid price range of two or more winning bid candidates is the same, the winning bidder processing unit 113 determines the winning bid priority as the bid price range of the winning bid candidate becomes closer to the tentative selling price.

In the present embodiment, when there are two or more successful bidder candidates having the same maximum bid price range and the same bid price range and the same temporary sales price, the winning bidder of the winning bidder who has transmitted the bid price range first can be determined to be higher have. According to this, the higher the bid, the higher the winning bid priority is determined.

According to one embodiment, the auction generating unit 111 may further receive the maximum length of the bid range from the seller terminal 200. [ The length of the bid range is the difference between the highest and lowest of the bid range. The bid processor 112 provides the maximum length of the bid range to the bidder terminal 300 and receives a bid range having a length not exceeding the maximum length designated by the seller from the bidder terminal 300. That is, the seller can specify the maximum length of the bid range that the bidder can offer, and the bidder can enter the bid range on condition that it does not exceed the maximum length specified by the seller. For example, if a seller specifies a maximum bid length of $ 20, the difference between the highest bid price and the lowest bid price entered by the bidder can not exceed $ 20.

According to one embodiment, the auction generating unit 111 may further receive a minimum unit of a bid from the seller terminal 200. [ The bidder terminal 300 can transmit the bid range based on the bid minimum unit set by the seller. For example, if the bid minimum unit received from the seller terminal 200 is 1000, the bidder terminal 300 can input the lowest price and the highest price in the bid price range of 1000 yen, none. For example, the price of 5100 won can not be specified as the lowest price or the highest price.

According to one embodiment, the winning party processor 113 can distinguish between the senior winning bid candidate and the subordinate winning bid candidate. For example, when the bid price range included in the bid price range offered by the bidder includes the provisional sales price as described above, the bidder processing unit 113 selects the bidder as the advanced winning bid candidate. Next, the successful bidder processing unit 113 selects the bidders who have selected the lowest price in the range of the bid price higher than the preliminary sales price among the bidders who are not selected as the subordinate winning bid candidates, as subordinate winning bidder candidates.

The successful bid processing unit 113 determines the successful winning priority order of the successful winning candidates and determines the success winning winning order of the subordinate winning winning candidates independently of this. The successful bidder processing unit 113 determines that all winning positions in the winning position are determined to be the successful bidder, and if the sales quantity remains, the successful bidder is determined in the order of winning priority among the subordinate winning positions.

For example, if the number of sales is 5 and the senior winning bidder candidate is 3, the winning bidder 113 determines three priority winning bidder candidates as the winning bidder, and successively winning two subordinate winning bidder candidates, . According to this, the auction will be strengthened in that the selection of the winning bidder among the senior bidder candidates matching the provisional sales price strengthens the game quality and enables the remaining sales quantity to be sold at a price higher than the provisional sales price.

According to one embodiment, the auction generating unit 111 can receive a plurality of provisional sales prices from the seller terminal 200. [ The winning bidder 113 selects a bidder who has transmitted a range of bids including at least one of a plurality of bid prices among a plurality of bidders as a winning bidder. The successful bid processing unit 113 determines the bid winning priority of the winning bid candidate higher as the bid price includes the provisional selling price of the higher price among the plurality of the provisional sales prices. According to this, the bidder who has transmitted the bid range including the higher price of the tentative selling price is awarded first, and the bid price becomes higher as the bid price is higher, so that the seller can sell the product at a higher price, Strength is strengthened.

According to one embodiment, when a bidder who has transmitted a range of bids including at least one of a plurality of bid price among a plurality of bidders is selected as the winning bidder, the auction generating unit 111 generates a plurality of bid The higher the price of the lower price among the sales price, the higher the winning bid for the winning bidder. According to this, the user needs to set a lower provisional selling price among the plurality of provisional sales prices, so that the winning bid is increased and the winning bid can be won at a lower price, thereby enhancing the game quality.

3 is a flowchart of an online auction service providing method according to an embodiment of the present invention.

3 is a flowchart illustrating an online auction service providing method according to an embodiment of the present invention. Referring to FIG. 3, a flowchart of an information processing method between the server 100, the seller terminal 200, and the bidder terminal 300 is shown. The server 100 of FIG. 3 may be provided with the online auction service providing apparatus 110 of FIG. 2, so that even if omitted below, the contents described with respect to the online auction service providing apparatus 110 Can be applied to Fig.

Referring to FIG. 3, in step 31, the seller terminal 200 transmits the auction information including the provisional selling price to the server 100. The server 100 provides the auction information to the bidder terminal 300. However, when the server 100 provides the auction information to the bidder terminal 300, the server 100 does not provide the bidder terminal 300 with the provisional sale price of the information included in the auction information. The bidder will participate in the bid without knowing the preliminary sales price.

At step 33, the bidder terminal 300 sends the desired bid range to the server 100. The bid range can be specified by the lowest price and the highest price, and the bidder terminal 300 can transmit the lowest price and the highest price of the desired bid to the server 100.

In step 34, when the server 100 includes the provisional selling price in the bid price range, the server 100 selects the bidder as the winning bidder. When the bidder of the bidder terminal 300 is selected as the winning bidder, the server 100 proceeds to step 35. [

In step 35, the server 100 determines whether or not to win the winning bid based on the bid range and the provisional selling price. In step 36, the server 100 transmits the auction result to the seller terminal 200 and the bidder terminal 300. For example, the server 100 transmits the winning bidder information to the seller terminal 200, transmits the winning bidder information to the bidder terminal 200 determined as the winning bidder, and transmits the winning bidder information to the bidder terminal 200, It is possible to transmit a message indicating that it has failed.

FIG. 4 is a diagram illustrating a range of a bid price and a bid price in order to explain an online auction method according to an embodiment.

In the example of the auction shown in FIG. 4, the normal price of the commodity is 100,000 won, and the temporary sale price set by the seller is 60000. Although not shown in FIG. 4, it is assumed that the sales quantity is 5, the maximum length of the bid range set by the seller is 20000, and the minimum unit of the bid is 1000. Referring to FIG. 4, it can be seen that ten bidders (B1 to B10) have presented a range of bids. The bidding range suggested by each of 10 bidders was less than 20000 won, and the lowest and highest bid prices were set at 1000 won.

The distance between the tentative selling price and the bid range is defined as the distance from the tentative selling price to the lowest price in the bid range and the further distance from the tentative selling price to the highest price in the bid range. The distance D between the tentative selling price and the bid price range BR is defined as the distance between the tentative selling price and the lowest price of the bid price range BR as described above with reference to the bid price range BR presented by the first bidder B1 .

The length L of the bid range BR may be limited by the seller. The seller can set the maximum length of the bid range BR and the length L of the bid range BR can not be inputted beyond the maximum length set by the seller. In the example of FIG. 4, it is assumed that the maximum length of the bid price range BR entered by the seller is 20000.

In the online auction providing apparatus (110 of FIG. 2) according to an embodiment, a bidder who presents a bid range so as to include a temporary sale price is firstly selected as a winning bidder. 4, the bidders who have submitted the bid price to include the tentative selling price include the first bidder B1, the third bidder B3, the fourth bidder B4, the sixth bidder B6, the ninth bidder B9, And the tenth tenderer B10.

Next, the online auction providing apparatus (110 in FIG. 2) determines the winning bid priority of the bidder selected as the winning bidder. According to one embodiment, the online auction providing apparatus (110 in FIG. 2) determines the winning bid priority higher as the distance between the temporary selling price and the bid range becomes closer. In the online auction providing apparatus (110 in FIG. 2), for the successful bid candidate having the same bid price range as the tentative selling price, the winning bid priority is determined to be higher as the highest bid price is higher.

The online auction providing apparatus (110 in FIG. 2) determines the winning bidder as the sales quantity in the order of the winning bid priority, and determines the winning bid price as the average value of the bid price range proposed by each winning bidder. Table 1 below shows the bidders' range of 10 bidders according to the present embodiment, whether or not they include provisional sales, the selection of the winning bidder, the distance between the tentative selling price and the bid range, the winning priority, the winning bid order and the winning bid price.

Bidder number Bid Range Whether a provisional sale is included Winning bid Distance between interim sales price and bid range Priority to win Successful order Winning bidder B1 45000-65000 O O 15000 4 4 55000 B2 35000-55000 X X 25000 B3 60000-80000 O O 20000 5 5 70000 B4 55000-65000 O O 5000 One One 60000 B5 45000-55000 X X 15000 B6 40000-60000 O O 20000 6 (leaving out) B7 62000-82000 X X 22000 B8 50000-56000 X X 10000 B9 50000-65000 O O 10000 2 2 57500 B10 55000-75000 O O 15000 3 3 65000

As shown in Table 1, six bidders (B1, B3, B4, B6, B9, and B10) who have submitted a range of bids including the tentative selling price are selected as the winning bidder. In the example of Table 1, the winning bid for six winning bid candidates was determined to be higher as the distance between the tentative selling price and the bid range became closer. Since the range of the bid price of the fourth bidder (B4) and the distance of the temporary sale price are closest to 5,000 won, the winning bid priority was determined to be the first. If the tentative selling price and the bid range are the same, the higher the bid price, the higher the winning bid. In case of the first bidder (B1) and the tenth bidder (B10), since the distance between the tentative selling price and the bid range is the same, the tenth bidders (B10) having the highest bid price of 75,000 won .

The example shown in Table 1 is an example in which the priority of the winning bid increases as the gameability is enhanced and the bid range close to the provisional sales price is presented.

In the example of FIG. 4, since it is assumed that the sales quantity is five, only successful bid 1 to bid 5 are determined as successful bidder, and sixth bidder B6 is not determined as successful bidder. The winning price of each successful bidder was determined as the average price of the bid range offered by each winning bidder.

Meanwhile, according to another embodiment, the online auction providing apparatus (110 in FIG. 2) determines the winning bid priority as the highest bid price is higher, according to the winning bid priority determination criterion emphasizing game characteristics. In the online auction providing apparatus (110 in FIG. 2), for the two or more winning bid candidates having the highest bid price, the winning bid priority is determined to be higher as the distance between the temporary selling price and the bid range becomes closer. The online auction providing apparatus (110 in FIG. 2) determines the winning bidder as the sales quantity in the order of the winning bid priority, and determines the winning bid price as the average value of the bid price range proposed by each winning bidder. Table 2 below shows the bidding range of 10 bidders according to the present embodiment, whether or not to include provisional sales, the selection of a winning bidder, the distance between the tentative selling price and the bid range, the winning priority, the winning bid order, and the winning bid price.

Bidder number Bid Range Whether a provisional sale is included Winning bid Distance between interim sales price and bid range Priority to win Successful order Winning bidder B1 45000-65000 O O 15000 5 5 55000 B2 35000-55000 X X 25000 B3 60000-80000 O O 20000 One One 70000 B4 55000-65000 O O 5000 3 3 60000 B5 45000-55000 X X 15000 B6 40000-60000 O O 20000 6 (leaving out) B7 62000-82000 X X 22000 B8 50000-56000 X X 10000 B9 50000-65000 O O 10000 4 4 57500 B10 55000-75000 O O 15000 2 2 65000

As shown in Table 2, six bidders (B1, B3, B4, B6, B9, and B10) who have bid ranges that include provisional sales prices are selected as the winning bidder. In the example of Table 2, the winning bid for six winning bid candidates was determined to be higher as the highest bid price was higher. Since the highest price of the bid price of the third bidder (B3) is the highest at 80,000 won, the winning bid priority is ranked first. When the maximum price of the contract price is the same, the closer the distance between the tentative selling price and the bid price range, the higher the priority of the winning bid. The bid price of the first bidder (B1), the fourth bidder (B4), and the ninth bidder (B9) is equal to 65,000 won, so that the distance between the tentative selling price and the bid price range is close to the fourth bidder B4), the ninth bidder (B9), and the first bidder (B1).

The example in Table 2 is an example in which the auctionability is enhanced, and the higher the highest price of the bid range, the higher the winning bid priority.

In the example of FIG. 4, since it is assumed that the sales quantity is five, only successful bid 1 to bid 5 are determined as successful bidder, and sixth bidder B6 is not determined as successful bidder. The winning price of each successful bidder was determined as the average price of the bid range offered by each winning bidder.

According to another embodiment of the present invention, the online auction providing apparatus (110 in FIG. 2) selects six bidders who have presented a range of bids including the tentative selling price in the example of Table 2 as the subordinate winning bidder candidates, (B7) among the bidders who are not selected as the subordinate winning bid for the lowest bid price in the bid range.

Assuming that the sales quantity is seven, the online auction providing apparatus (110 in FIG. 2) will be able to select all the six successive winning bid candidates as the winning bidder. In this case, the online auction providing apparatus (110 in FIG. 2) can determine the seventh bidder (B7) who is a subordinate winning bid candidate as the winning bidder.

In the example of Table 2, the subordinate winning bidder is exemplified as one, but when there are several subordinate winning bidder candidates, the online auction providing apparatus (110 in FIG. 2) can determine the winning bid priority among the subordinate winning bidder candidates. The process of deciding the winning priority among the winning subordinate candidates and the winning priority among the subordinate winning candidates can be performed independently.

5 is a diagram illustrating a plurality of provisional sales prices and a bid range in order to explain an online auction method according to another embodiment.

In the example of the auction shown in Fig. 5, the normal price of the commodity is 100,000 won, and the total of the provisional price set by the seller is three. Each preliminary sale price is 40,000 won, 60,000 won and 80000 won. Referring to FIG. 5, it can be seen that three bidders (B1 to B3) have presented a bid range (BR1 to BR3). The online auction providing apparatus 110 of FIG. 2 selects a bidder who has transmitted a bid range including at least one of a plurality of bid prices among three bidder candidates as a winning bidder. In the example of FIG. 5, all three bidders (B1 to B3) are selected as the winning bidder.

The online auction providing apparatus (110 in FIG. 2) can determine the winning bid priority of the winning bid candidate as high as the range of the bid includes the provisional selling price of the higher price among the plural provisional selling prices. In the example of Fig. 5, the online auction providing apparatus (110 in Fig. 2) determines the winning bid priority of the third bid (B3) in which the bid range including the preliminary sale price C of 80000 won is presented, (B1) that gives the range of bids including the preliminary sales price A of 40000 won and the winning bid of the first bid (B1) that determines the winning bid of the second bid (B2) The lowest priority can be determined. According to this example, since a bidder who gives a higher bid price range is preferentially won, auctionability is enhanced.

According to another example, the online auction providing apparatus (110 in FIG. 2) can determine the winning bid priority of the winning bid candidate higher as the range of the bid includes the provisional selling price of the lower price among the plurality of provisional selling prices. In the example of FIG. 5, the online auction providing apparatus (110 in FIG. 2) determines the highest winning bid priority of the first bid B1 indicating the bid range including the temporary sale price A of 40,000 won, (B3) which gives a range of bids including a preliminary sales price C of 80000 won, and a winning bid of a second bid (B3) The lowest priority can be determined. According to this example, since the bidder who gives a lower bid price range is preferentially won, the game quality is enhanced.

Figure 6 is an example of a bid map according to one embodiment.

The online auction providing device 110 (FIG. 2) according to one embodiment does not provide the bidder terminal 300 with a provisional selling price, but can provide a distribution map of the bid range presented by other bidders. Bidders can look at the bidding trends of others by referring to the distribution chart, and based on this, they can decide the appropriate bids.

Referring to FIG. 6, the interval in which the averages of the bidding ranges indicated by the bidder are divided into 0 to 20000 won, 20000 to 40000 won, 40000 to 60000 won, 60000 to 80000 won, and 80000 to 100000. In FIG. 6, the highest bidder is shown to have an average bid price range of 40,000 to 60,000 won. The bidders can present a range of bids by referring to the distribution diagram shown in Fig.

Meanwhile, a method for providing an online auction service according to an embodiment of the present invention shown in FIG. 3 is a general digital digital computer that can be created as a program that can be executed by a computer and operates the program using a computer- Lt; / RTI > The computer-readable recording medium includes a storage medium such as a magnetic storage medium (e.g., ROM, floppy disk, hard disk, etc.), optical reading medium (e.g., CD ROM,

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the exemplary embodiments, and that various changes and modifications may be made therein without departing from the scope of the present invention. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

100: Server
200: Merchant terminal
300: bidder terminal
110: Online auction service provider
111:
112:
113: Successful bid processor
114: Database

Claims (12)

Receiving a temporary sale price from a seller's terminal and generating an auction by the auction generating unit;
Receiving, by the bid processor, a bid range for the auction from a bidder terminal;
Selecting the bidder as a winning bid if the bid price includes the provisional selling price in the bid price range; And
And determining the winning bidder as the winning bidder based on the bid price range and the provisional selling price by the winning bid processor,
The step of receiving the temporary sale price may further include receiving a maximum length of the bid range from the seller,
The step of receiving the bid range includes providing the maximum length to a plurality of bidders and receiving a range of bids from the plurality of bidders where the difference between the maximum value of the bid range and the lowest value of the bid range does not exceed the maximum length
How to provide an online auction service.
The method according to claim 1,
Wherein the step of generating further comprises the steps of:
Wherein the determining comprises:
Determines the winning bid for the winning bidder based on the bid price range and the tentative selling price of the winning bidder, and determines the winning bidder in the order of the winning bid priority, wherein the number of winning bidder does not exceed the sales quantity
How to provide an online auction service.
3. The method of claim 2,
Wherein the determining comprises:
Determines a larger value of the difference between the lowest price of the bid price range of the tentative selling price and the winning bidder candidate and the highest value of the bid price range of the bid price candidate among the bid price range of the winning bidder candidate and the tentative selling price, The smaller the distance is, the higher the winning bid priority of the winning bidder is determined to be
How to provide an online auction service.
The method of claim 3,
Wherein the receiving comprises receiving a range of bids from a plurality of bidders,
Wherein the selecting step selects a bidder who has transmitted a range of bids including the temporary sale price among the plurality of bidders as a winning bidder,
Wherein the determining comprises:
When the bid price of two or more winning bid candidates is equal to the distance of the provisional selling price, the bid winning bid for the winning bidder is determined to be higher as the highest value of the bid price range is higher,
How to provide an online auction service.
3. The method of claim 2,
Wherein the determining comprises:
Determining a winning bid rate of the winning bidder as the highest value of the bid price range is higher,
How to provide an online auction service.
6. The method of claim 5,
Wherein the receiving comprises receiving a range of bids from a plurality of bidders,
Wherein the selecting step selects a bidder who has transmitted a range of bids including the temporary sale price among the plurality of bidders as a winning bidder,
Wherein the determining comprises:
When the maximum value of the bid price range of the two or more winning bidder candidates is the same, a difference between the lowest price of the bid price range of the bid price and the maximum value of the bid price range of the winning bidder, Of the bid price and the distance between the preliminary sales price and the winning bid amount of the winning bidder
How to provide an online auction service.
delete The method according to claim 1,
Wherein the selecting comprises:
If the bid price includes the provisional selling price, the bidder is selected as the senior winning bidder candidate,
If the lowest price of the bid price range is higher than the provisional sales price, the bidder is selected as a subordinate winning bidder
How to provide an online auction service.
9. The method of claim 8,
Wherein the creating further comprises: receiving a sales quantity from the seller terminal,
Wherein the receiving comprises receiving a range of bids from a plurality of bidder terminals,
The selecting step selects a bidder who has transmitted a range of bids including the provisional sales price among the plurality of bidders as a priority winning bidder and a bidder who has transmitted a range of bids whose bid price is higher than the provisional selling price as a subordinate winning bidder Respectively,
Wherein the determining comprises:
The priority winning bidder is determined as the winning bidder based on the bid range of the senior winning bidder and the provisional selling price,
If the number of winning bidders determined is smaller than the sales quantity, the subordinate winning bidder is determined to be the winning bidder
How to provide an online auction service.
The method according to claim 1,
Wherein the generating step includes receiving a plurality of provisional sales prices from the seller terminal,
Wherein the selecting step selects a bidder who has transmitted a range of bids including at least one of the plurality of bid price among the plurality of bidder as the winning bid candidate,
As the range of the bid includes the provisional sales price of the higher price among the plurality of provisional sales prices, the bid winning priority of the winning bidder is determined to be higher
How to provide an online auction service.
An auction generating unit for receiving a tentative selling price inputted from a seller terminal and generating an auction;
A bid processor for receiving a bid range for the auction from a plurality of bidder terminals; And
A winning bidder selecting a bidder who has transmitted a bid range including the provisional sales price among the plurality of bidder as a winning bidder and determining the winning bidder as a winning bidder based on the bid price range and the provisional selling price,
Wherein the auction generating unit further receives a maximum length of the bid range from the seller,
Wherein the bid processor provides the maximum length to a plurality of bidders and receives a bid range in which a difference between a maximum value of a bid range and a minimum value of a bid range from the plurality of bidders does not exceed the maximum length
Online auction service provider.
A computer program stored on a medium for carrying out the method of any one of claims 1 to 6 and 8 to 10 using a computer.
KR1020150054495A 2015-04-17 2015-04-17 Method and apparatus for providing online auction service. KR101884372B1 (en)

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Citations (1)

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Publication number Priority date Publication date Assignee Title
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