KR101864871B1 - Method, system and non-transitory computer-readable recording medium for providing menu - Google Patents

Method, system and non-transitory computer-readable recording medium for providing menu Download PDF

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Publication number
KR101864871B1
KR101864871B1 KR1020160162492A KR20160162492A KR101864871B1 KR 101864871 B1 KR101864871 B1 KR 101864871B1 KR 1020160162492 A KR1020160162492 A KR 1020160162492A KR 20160162492 A KR20160162492 A KR 20160162492A KR 101864871 B1 KR101864871 B1 KR 101864871B1
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KR
South Korea
Prior art keywords
menu
information
user
content
providing
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KR1020160162492A
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Korean (ko)
Inventor
김정호
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주식회사 노크
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Priority to KR1020160162492A priority Critical patent/KR101864871B1/en
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Publication of KR101864871B1 publication Critical patent/KR101864871B1/en

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    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01S—RADIO DIRECTION-FINDING; RADIO NAVIGATION; DETERMINING DISTANCE OR VELOCITY BY USE OF RADIO WAVES; LOCATING OR PRESENCE-DETECTING BY USE OF THE REFLECTION OR RERADIATION OF RADIO WAVES; ANALOGOUS ARRANGEMENTS USING OTHER WAVES
    • G01S1/00—Beacons or beacon systems transmitting signals having a characteristic or characteristics capable of being detected by non-directional receivers and defining directions, positions, or position lines fixed relatively to the beacon transmitters; Receivers co-operating therewith
    • G01S1/02—Beacons or beacon systems transmitting signals having a characteristic or characteristics capable of being detected by non-directional receivers and defining directions, positions, or position lines fixed relatively to the beacon transmitters; Receivers co-operating therewith using radio waves
    • G01S1/68—Marker, boundary, call-sign, or like beacons transmitting signals not carrying directional information
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G06Q50/12—Hotels or restaurants
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W88/00—Devices specially adapted for wireless communication networks, e.g. terminals, base stations or access point devices
    • H04W88/02—Terminal devices

Abstract

The present invention relates to a method, system and non-transitory computer readable recording medium for providing a menu.
According to an aspect of the present invention, there is provided a method of providing a menu, the method comprising: obtaining status information of a user who is provided with a menu and sales information on a store providing the menu; Selecting a content to be provided on a screen on which the content is to be displayed, determining an area in which the in-screen content is to be arranged with reference to priority information and gaze pattern information of the selected content, And providing a menu configured by referring to the area to the user.

Description

METHOD, SYSTEM AND NON-TRANSITORY COMPUTER READABLE RECORDING MEDIUM FOR PROVIDING MENU,

The present invention relates to a method, system and non-transitory computer readable recording medium for providing a menu.

In recent years, restaurants and the like are introducing electronic menu boards using smart phones or tablet PCs instead of menu plates made of paper or plastic.

As a related art, a technique disclosed in Korean Patent Laid-Open Publication No. 2013-82772 is exemplified. According to this, it is possible to identify a restaurant where the user is located through the location information of the user possessing the mobile device, To the corresponding mobile device user. In addition, Korean Patent Laid-Open Publication No. 2002-92577 discloses a technique in which foreigners can accurately select and order foods desired by informing them of the type, characteristics, taste, eating habits, An electronic menu plate technique is provided.

However, according to the above-described prior art and the above-described technology, a menu plate made of paper or plastic is merely provided by electronic means such as a mobile device, and is provided in the form of providing a user with a stored or fixed menu There is a limit in that an appropriate menu based on the sales information on the store providing the menu or the situation information of the user receiving the menu can not be provided to the user.

SUMMARY OF THE INVENTION The present invention has been made to solve all the problems of the prior art described above.

According to the present invention, content to be provided on a screen on which a menu is displayed is selected on the basis of sales information on a store providing a menu, and priority information and gaze pattern information of the selected content are referred to To determine the area in which the content is to be placed in the screen.

Another object of the present invention is to provide a menu to a user with reference to content and a layout area of the content.

In order to accomplish the above object, a representative structure of the present invention is as follows.

According to an aspect of the present invention, there is provided a method of providing a menu, the method comprising: obtaining status information of a user who is provided with a menu and sales information on a store providing the menu; Selecting a content to be provided on a screen on which the content is to be displayed, determining an area in which the in-screen content is to be arranged with reference to priority information and gaze pattern information of the selected content, And providing a menu configured by referring to the area to the user.

According to an aspect of the present invention, there is provided a system for providing a menu, the system comprising: an acquiring unit acquiring context information of a user who is provided with a menu and sales information about a store providing the menu; A menu management unit for selecting a content to be provided on a screen on which the menu is displayed and determining an area in which the in-screen content is to be arranged by referring to priority information and gaze pattern information of the selected content; And a menu providing unit for providing the menu to the user with reference to the determined content arrangement area.

In addition, there is further provided another method for implementing the invention, another system, and a computer readable recording medium for recording non-transitory computer programs for carrying out the method.

According to the present invention, a content to be provided on a screen on which a menu is displayed is selected based on sales information about a store providing a menu and a situation information of a user who is provided with a menu, and priority information and gaze pattern information It is possible to determine an area where the corresponding content is to be placed in the screen.

According to the present invention, there is an effect that it is possible to provide the user with a menu constituted with reference to the arrangement area of contents and contents.

1 is a diagram showing a schematic configuration of an overall system for providing a menu according to an embodiment of the present invention.
2 is a detailed diagram illustrating an internal configuration of a menu providing system according to an embodiment of the present invention.
FIG. 3 is a diagram illustrating an exemplary situation in which a menu is provided in a store according to an embodiment of the present invention.

The following detailed description of the invention refers to the accompanying drawings, which illustrate, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different, but need not be mutually exclusive. For example, the specific shapes, structures, and characteristics described herein may be implemented by changing from one embodiment to another without departing from the spirit and scope of the invention. It should also be understood that the location or arrangement of individual components within each embodiment may be varied without departing from the spirit and scope of the present invention. Therefore, the following detailed description is not to be taken in a limiting sense, and the scope of the present invention should be construed as encompassing the scope of the appended claims and all equivalents thereof. In the drawings, like reference numbers designate the same or similar components throughout the several views.

In the present specification, content is a concept of collectively referred to as digital information or individual information elements, which are made up of characters, codes, sounds, sounds, images, moving pictures, etc. accessible through a communication network. Such content may comprise, for example, data such as text, images, animations, audio, links (e.g., web links), or a combination of at least two of these data.

In this specification, the public information includes geographical information from a geographical information system (GIS), bus information from a bus information system (BIS), city information from a city information system (UIS) Is public information in a comprehensive sense including traffic information from the Intelligent Transport System (ITS), environmental information, weather information, public facilities information, statistical information, news or announcements. On the other hand, the city information system is a system that integrates various city information such as administration, facilities, citizen information, service, and the like of any city. Intelligent traffic information system is a system in which a traffic flow situation, a bus, a taxi, Traffic information, and CCTV control management.

Hereinafter, various embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention.

In this specification, the contents are collectively referred to as digital information or individual information elements, which are accessible through a communication network, such as characters, codes, sounds, sounds, images, and moving pictures. Such content may comprise, for example, data such as text, images, animations, audio, links (e.g., web links), or a combination of at least two of these data.

Configuration of the entire system

1 is a diagram showing a schematic configuration of an overall system for providing a menu according to an embodiment of the present invention.

As shown in FIG. 1, an overall system according to an embodiment of the present invention may include a communication network 100 and a menu providing system 200.

First, according to an embodiment of the present invention, the communication network 100 may be configured without regard to communication modes such as wired communication and wireless communication, and may be a LAN (Local Area Network), a Metropolitan Area Network), a wide area network (WAN), and the like. Preferably, the communication network 100 referred to herein may be the well-known Internet or World Wide Web (WWW). However, the communication network 100 may include, at least in part, a known wire / wireless data communication network, a known telephone network, or a known wire / wireless television communication network, without being limited thereto.

For example, the communication network 100 may be a wireless data communication network, such as a WiFi communication, a WiFi-Direct communication, a Long Term Evolution (LTE) communication, a Bluetooth communication (more specifically, (Bluetooth low energy (BLE)), infrared communication, ultrasonic communication, and the like. As another example, the communication network 100 may be implemented as an optical communication network, at least in part, by a conventional communication method such as LiFi (Light Fidelity) or the like.

Next, the menu providing system 200 according to the embodiment of the present invention displays the menu on the basis of the sales information about the store providing the menu and the situation information of the user receiving the menu through the communication network 100 The content to be provided on the screen can be selected, and the content placement area on the screen can be determined with reference to the priority information and gaze pattern information of the selected content. In addition, the menu providing system 200 according to an exemplary embodiment of the present invention may perform a function of providing a menu to a user by referring to the content and the content placement area. A store providing a menu according to an embodiment of the present invention includes an online or offline store, and a content to be provided on a screen on which the menu is displayed may include at least one product, .

The configuration and function of the menu providing system 200 according to the present invention will be described in detail with reference to the following detailed description. Although described above with respect to the menu providing system 200, this description is exemplary and at least a part of the functions or components required for the menu providing system 200 may be stored in an external system (not shown) It will be apparent to those skilled in the art that it may be included.

Configuration of menu providing system

Hereinafter, the internal configuration of the menu providing system 200 according to the present invention and the functions of the respective components will be described.

FIG. 2 is a diagram showing an internal configuration of the menu providing system 200 in detail according to an embodiment of the present invention.

2, the menu providing system 200 may include an acquiring unit 210, a menu managing unit 220, a menu providing unit 230, a communication unit 240, and a controller 250 . According to an embodiment of the present invention, at least a part of the acquisition unit 210, the menu management unit 220, the menu providing unit 230, the communication unit 240, and the control unit 250 may be connected to an external system (not shown) Lt; / RTI > Such a program module may be included in the menu providing system 200 in the form of an operating system, an application program module or other program module, and may be physically stored in various kinds of known memory devices. Such a program module may also be stored in a remote storage device capable of communicating with the menu providing system 200. [ Such program modules, on the other hand, encompass but are not limited to routines, subroutines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types as described below in accordance with the present invention.

First, according to an embodiment of the present invention, the acquisition unit 210 may acquire status information of a user who is provided with a menu and sales information on a store that provides the menu. The context information of the user according to an exemplary embodiment of the present invention includes information on the user's personalization such as the sex, age, user's preferred menu, or public information related to the place where the user is located (e.g., Weather, traffic, etc.).

The acquisition unit 210 according to an embodiment of the present invention can acquire the status information of the user from a mobile device (not shown) possessed by a user who is provided with a menu. For example, according to one embodiment of the present invention, when a user who is provided with a menu enters into a store where a menu is provided, the acquiring unit 210 acquires a mobile device owned by the user, a wireless communication module installed in the store, The status information of the user can be obtained through the wireless communication of FIG. The wireless communication module according to the present invention may include a wireless communication module to which Bluetooth low energy (BLE), RFID, NFC, ultrasonic, infrared, WiFi and LIFI technologies are applied. More specifically, it may be a wireless communication module to which beacon technology is applied. According to one embodiment of the present invention, the acquiring unit 210 acquires the personalization information such as the user's name, gender, age, habits, and preference menu from the mobile device possessed by the user, The user context information may be obtained by receiving the information, and the corresponding user personalization information may be acquired based on the identification information acquired from the mobile device. According to an embodiment of the present invention, the above identification information includes at least an International Mobile Equipment Identity (IMEI), an Electric Serial Number (ESN), and a Mobile Identification Number (MDN) One may be included. However, the identification information according to an embodiment of the present invention is not limited to the above-described identification information, and may include personal information (name, date of birth, mobile phone number, etc.) (For example, a membership number or the like) arbitrarily assigned irrespective of whether or not the identification information is directly used as the identification information. Meanwhile, according to an embodiment of the present invention, a mobile device possessed by a user can perform a function of providing user context information inherent to the user mobile device when it is detected that the mobile device has entered the store. Specifically, according to an embodiment of the present invention, an application supporting the status information providing function may be installed in the mobile device. The obtaining unit 210 may be configured such that the mobile device possessed by the user, It is possible to automatically activate the related application installed in the user mobile device even if the operation of activating the application supporting the situation information providing function is not inputted from the user having the mobile device.

The acquiring unit 210 may further include a camera module (not shown) to acquire the situation information of a user who is provided with a menu. The acquiring unit 210 may include a camera module May be installed on the screen to be displayed. The acquiring unit 210 according to an embodiment of the present invention analyzes the user's face recognition and obtains information on the sex or age (for example, male and female) of the corresponding user who is provided with the menu in the corresponding store providing the menu can do. In this case, according to an embodiment of the present invention, a geometry based analysis technique, a template-based analysis technique, a color-segmentation analysis technique, an Appearance- -Based analysis technology can be utilized. In addition, the acquiring unit 210 according to an embodiment of the present invention may further acquire Eye-tracking information of a user as an example of user personalization information provided through a menu through a camera module.

According to an embodiment of the present invention, the acquiring unit 210 may utilize an open API collected from a known database (not shown) to acquire public information, and may use social network services The user may refer to a known external server that stores personalization information about the user such as information about the user collected through the SNS and information about the behavior pattern of the user.

According to an embodiment of the present invention, the sales information on the store providing the menu may include sales quantity, sales amount, popularity ranking, promotion, advertisement, etc. regarding the goods and services provided in the store, 210 may refer to an ERP (Enterprise Resource Planning) server (not shown) of the store that provides the menu to obtain sales information about the store.

Next, the menu management unit 220 according to an embodiment of the present invention can select a content to be provided on the screen on which the menu is displayed based on the information obtained through the acquisition unit 210. [ According to an exemplary embodiment of the present invention, the content to be provided on the screen on which the menu is displayed may include prices, characteristics, advantages, advertisements, events, and promotions related to the goods and services provided in the store. However, the contents to be provided on the screen on which the menu is displayed are not necessarily limited to those listed above, and the contents provided in the on-line or off-line store within the scope of achieving the object of the present invention And a variety of information regarding the service.

Specifically, the menu management unit 220 according to an exemplary embodiment of the present invention can select a content to be provided on a screen on which a menu is displayed based on user's situation information and sales information on a store providing the menu. According to an embodiment of the present invention, the menu management unit 220 stores sales information about a store providing sales information for selecting a content to be provided on a screen on which a menu is displayed, and statistics of sales information about a similar / A database (not shown) may be referred to, and a content to be provided on a screen on which a menu is displayed may be selected by referring to a predetermined linkage / correlation between the user's context information and sales information of the store.

For example, the menu management unit 220 according to an exemplary embodiment of the present invention may use information on popular goods as an example of user status information, information on the sex and age of the user, and sales information on stores The contents related to the goods most sold in the store can be selected as contents to be provided to other users corresponding to the gender and the age of the user who is provided with the menu.

As another example, the menu management unit 220 according to an exemplary embodiment of the present invention may include information on weather at a place where the user is located and sales information on stores It is possible to select a content associated with a product most sold in the corresponding store as a content to be provided.

As another example, the menu management unit 220 according to an exemplary embodiment of the present invention may include a menu management unit 220 for managing a user who is collected through a known external server related to a social network service (SNS) As an example of the information on the preferred food and the information on the sales information about the store, information on the food being promoted in the corresponding store of the user who is provided with the menu using the information on the food promotion (for example, discount) Can be selected as the content to be provided.

In addition, the menu management unit 220 according to an embodiment of the present invention can determine an area in which content is to be placed in the screen by referring to the priority information of the content and the gaze pattern information. The priority information of the content according to an embodiment of the present invention may include information on the ranking in which the content is arranged in preference to other contents in an area where the content is arranged in the screen, , A weight or a priority score arbitrarily given according to the form, or the like. In addition, the gaze pattern information according to an embodiment of the present invention may include a region in which the user first obtains information from the time information (for example, the upper left region of the screen ), And area for gazing for a long time. The menu management unit 220 according to an embodiment of the present invention refers to the personalization information of the user acquired through the acquisition unit 210 (for example, the user's sight tracking information) It is possible to acquire gaze pattern information corresponding to a user such as an area to be viewed first or a gaze habit the user has. According to an embodiment of the present invention, the gaze pattern information may be provided from an external public server that has collected the network service (SNS) and the user's gaze pattern information, and information about the gaze pattern for each content or age / May be obtained from a database (not shown). Meanwhile, the menu management unit 220 according to an embodiment of the present invention refers to the eye pattern information, and displays an area where the user first looks at an area where the content is to be placed on the screen, an area where the user looks later, It can be divided into neglected areas.

Specifically, the menu management unit 220 according to an embodiment of the present invention determines the priority corresponding to the content based on the priority information of the content, and refers to the gaze pattern information to determine the priority of the content The area in which the content is to be placed can be determined.

For example, the menu management unit 220 according to an embodiment of the present invention determines a priority corresponding to a content based on content priority information, and acquires a predetermined time The gaze pattern information of the user can be obtained by referring to the gaze tracking information of the user obtained during the acquisition of the gaze pattern information and the region to which the content is to be arranged prior to the area where the user sees the most or the first place based on the priority information of the content.

For example, the menu management unit 220 according to an exemplary embodiment of the present invention determines the priority corresponding to the content based on the priority information of the content, The user obtains statistical gaze pattern information according to age or sex from a database (not shown) by referring to the information about the age or sex of the user, and calculates statistical gaze pattern information based on the obtained gaze pattern information based on the age or sex of the user It is possible to determine the area in which the content is to be placed prior to the lot or the first viewing area.

Meanwhile, the menu management unit 220 according to an embodiment of the present invention may determine the providing method of the selected content by referring to the gaze pattern information. The content providing method according to an embodiment of the present invention may include a time at which the content is exposed in the menu, a number of times the content is exposed in the menu, and a method in which the content is exposed in the menu (e.g., image and voice).

In detail, the menu management unit 220 according to an embodiment of the present invention can determine a method of providing the selected content according to the gaze pattern information corresponding to the user.

For example, the menu management unit 220 according to an exemplary embodiment of the present invention uses information on the age of the user and information on the gaze movement speed of the elderly as an example of gaze pattern information , And when the age of the user is older than a predetermined age, the time during which the content is exposed in the menu can be set longer.

Next, the menu providing unit 230 according to an embodiment of the present invention configures a menu based on the content selected through the menu managing unit 220 and the arrangement area of the content, and provides the menu to the user Can be performed.

For example, the menu providing unit 230 according to an exemplary embodiment of the present invention generates a menu image or a web page using the selected content and a menu template according to the arrangement area of the content, The page can be provided to the user.

Meanwhile, the menu providing unit 230 according to an exemplary embodiment of the present invention may include a menu providing unit 220 for providing context information and a menu of a user who is provided with a menu through the obtaining unit 210 If it is sensed that at least one of the sales information is changed, the menu management unit 220 may re-select the content to be provided to the user based on the changed information, And the gaze pattern information to determine an area in which the content is to be placed. The menu providing unit 230 according to the embodiment of the present invention can reconstruct the menu based on the re-selected content and the arrangement area of the content, and provide the reconstructed menu to the user. According to an embodiment of the present invention, the acquisition unit 210 may sense the above-described changed information in a predetermined period or in real time.

The communication unit 240 according to an exemplary embodiment of the present invention can perform a function of enabling data transmission / reception to / from the acquisition unit 210, the menu management unit 220, and the menu providing unit 230 have.

The control unit 250 controls the flow of data between the acquisition unit 210, the menu management unit 220, the menu providing unit 230, and the communication unit 240 . That is, the control unit 250 according to the present invention controls the flow of data from / to the outside of the menu providing system 200 or the data flow between the respective elements of the menu providing system 200, The management unit 220, the menu providing unit 230, and the communication unit 240, respectively.

FIG. 3 is a diagram illustrating an exemplary situation in which a menu is provided in a store according to an embodiment of the present invention.

3, when the customer A visits the store a and sees the menu through the menu display device 300 in order to order food, the menu display device 300 displays the menu through the menu providing system 200 according to the present invention. And a menu is provided to the user. Also, according to one embodiment of the present invention, an enterprise resource management (ERP) server 310 or a customer relationship management (CRM) server 310 related to a store a is connected to a menu providing system 200).

The menu display device 300 according to an embodiment of the present invention is a digital device including a function of communicating with the menu providing system 200 through the communication network 100 And provides the provided menu to the user having the menu display device 300 or people nearby. In addition, the menu display device 300 according to an embodiment of the present invention includes a display unit (not shown) for displaying the provided menu, a speaker (not shown) and a camera unit . The display unit may include a liquid crystal display (LCD), a thin-film transistor LCD (TFT-LCD), a light emitting diode (LED) (OLED), active matrix organic light emitting diode (AMOLED), active matrix OLED, retina display, flexible display, and three-dimensional display. The menu display device 300 according to an exemplary embodiment of the present invention may include memory means such as a smart phone, a tablet, a desktop computer, a notebook computer, a workstation, a PDA, a web pad, It may be a digital device equipped with a processor and capable of computing. Meanwhile, according to an embodiment of the present invention, the menu display device 200 may include an application for supporting a function of receiving a menu according to the present invention. Such an application may be downloaded from the menu providing system 200 or an external application distribution server (not shown).

According to an embodiment of the present invention, user context information of the customer A can be obtained through beacon communication between the smart phone 320 possessed by the customer A and the wireless communication module 330 installed in the store, Sales information on the store can be obtained from the ERP server 310 or the CRM (Customer Relationship Management) server 310. [ The contents to be provided to the menu display device 300a may be selected based on the information obtained according to the embodiment of the present invention and the menu display device 300a may be selected by referring to the priority information and gaze pattern information of the selected contents, The area in which the content is to be placed in the screen can be determined. In accordance with an embodiment of the present invention, a menu is configured by referring to the selected content and an area in which the content is to be arranged, and the configured menu may be provided to the customer A through the menu display device 300a.

The menu providing system 200 may include a menu part 300a and a smart phone 320 provided by a customer who is provided with a menu, (For example, when the weather is changed or the store popular menu is changed), the sales information related to the store providing the user's situation information and the menu obtained from the customer relationship management (CRM) server 310 and the customer relationship management The content to be provided to the menu display device 300a may be re-selected on the basis of the changed information, and the menu information may be displayed by referring to the priority information of the re- It is possible to determine an area in which the content is to be placed in the device 300a screen, and provide the reconfigured menu to the customer. According to an embodiment of the present invention, the menu providing system 200 can sense the above-described changed information in a predetermined period or in real time.

On the other hand, the menu providing system 200 acquires information on a popular item in the morning, afternoon, and evening from the enterprise resource management (ERP) server 310, (ERP) server 310 when the weather is rainy at the time when the customer A visits the store a, the contents of the popular goods can be determined as the contents to be provided to the customer A, It is possible to acquire information on the best-selling item in the store a and determine the content regarding the product (for example, umbrella, raincoat) as the content to be provided to the customer A.

In addition, the menu providing system 200 may perform a function of providing a menu to a plurality of customers using the menu display device 300b. In this case, user status information of a plurality of customers can be obtained through beacon communication between a plurality of smart phones 320 possessed by a plurality of customers and a wireless communication module 330 installed in a store. According to an embodiment of the present invention, content to be provided to the menu display device 300b may be selected based on user status information corresponding to a predetermined number of users or more among user status information of a plurality of customers. In addition, according to the embodiment of the present invention, the area in which the content in the menu display device 300b may be arranged can be determined by referring to the priority information and the gaze pattern information of the selected content, A menu may be configured with reference to the area to be provided, and the configured menu may be provided to the plurality of customers through the menu display device 300b.

The embodiments of the present invention described above can be implemented in the form of program instructions that can be executed through various computer components and recorded in a computer-readable recording medium. The computer-readable recording medium may include program commands, data files, data structures, and the like, alone or in combination. The program instructions recorded on the computer-readable recording medium may be those specifically designed and configured for the present invention or may be those known and used by those skilled in the computer software arts. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROM and DVD, magneto-optical media such as floptical disks, medium, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code, such as those generated by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be modified into one or more software modules for performing the processing according to the present invention, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, Those skilled in the art will appreciate that various modifications and changes may be made thereto without departing from the scope of the present invention.

Accordingly, the spirit of the present invention should not be construed as being limited to the above-described embodiments, and all ranges that are equivalent to or equivalent to the claims of the present invention as well as the claims .

100: Network
200: Menu providing system
210:
220: menu manager
230: Menu supply
240:
250:
300: Menu display device

Claims (21)

A method for providing a menu, the method comprising: acquiring a menu, the menu management unit, and a menu providing unit;
Wherein the obtaining unit obtains status information of a user who is provided with a menu and sales information on a store that provides the menu,
The menu management unit selects a content to be provided on the screen on which the menu is displayed based on the obtained information and refers to the priority information and gaze pattern information of the selected content to display an area Determining
Wherein the menu providing unit provides the menu to the user with reference to the selected content and the determined content arrangement area
Lt; / RTI >
Wherein the menu management unit divides an area where the content in the screen is to be arranged into at least one area by referring to the line of sight pattern information, Is determined,
The menu management unit refers to the gaze pattern information to determine the manner in which the content is provided in an area where the in-screen content is to be placed,
The content being re-selected on the basis of the changed information if the at least one of the menu providing unit, the status information of the user provided with the menu and the selling information about the store providing the menu is changed, And re-configuring the menu by referring to the layout area of the re-selected content
Way. The method according to claim 1,
Wherein the context information of the user includes personalization information of the user or public information associated with a place where the user is located. The method according to claim 1,
Wherein the status information of a user who is provided with the menu is obtained through wireless communication between a mobile device possessed by the user and a wireless communication module installed in the store. The method of claim 3,
Wherein the wireless communication is a beacon communication. The method of claim 3,
Wherein the personalization information of the user is obtained from a mobile device possessed by the user. The method according to claim 1,
Wherein the status information of the user who is provided with a menu is obtained from a store providing the menu or a camera module installed on a screen on which the menu is displayed. The method according to claim 1,
Wherein the sales information on the store providing the menu includes at least one of sales quantity, sales amount, popularity ranking, and promotion information regarding the goods and services provided in the store. The method according to claim 1,
In the determining step,
Wherein the menu management unit obtains the gaze pattern information by referring to the personalization information of the user who is provided with the menu. The method according to claim 1,
In the determining step,
The menu management unit refers to the gaze pattern information to determine at least one of a number of times the content is exposed in the menu, a time when the content is exposed in the menu, and a method in which the content is exposed in the menu. delete 10. A non-transitory computer readable recording medium for recording a computer program for carrying out the method according to any one of claims 1 to 9. A system for providing a menu,
An obtaining unit obtaining status information of a user who is provided with a menu and sales information about a store providing the menu,
A menu management unit for selecting a content to be provided on a screen on which the menu is displayed based on the obtained information and determining an area in which the content on the screen is to be arranged by referring to priority information and gaze pattern information of the selected content, And
A menu providing unit configured to provide the menu configured with reference to the selected content and the determined content arrangement area,
Lt; / RTI >
Wherein the menu management unit divides an area where the content in the screen is to be arranged into at least one area by referring to the line of sight pattern information, Is determined,
The menu management unit refers to the gaze pattern information to determine the manner in which the content is provided in an area where the in-screen content is to be placed,
The content being re-selected on the basis of the changed information if the at least one of the menu providing unit, the status information of the user provided with the menu and the selling information about the store providing the menu is changed, And re-configuring the menu by referring to the layout area of the re-selected content
system. 13. The method of claim 12,
Wherein the status information of the user includes personalization information of the user or public information associated with a place where the user is located. 13. The method of claim 12,
Wherein the status information of a user who is provided with the menu is obtained through wireless communication between a mobile device possessed by the user and a wireless communication module installed in the store. 15. The method of claim 14,
Wherein the wireless communication is a beacon communication. 15. The method of claim 14,
Wherein the personalization information of the user is obtained from a mobile device possessed by the user. 13. The method of claim 12,
Wherein the status information of the user who is provided with the menu is obtained from a store providing the menu or a camera module installed on a screen displaying the menu. 13. The method of claim 12,
Wherein the sales information on the store providing the menu includes at least one of a sales quantity, a sales amount, a popularity rank, and promotion information related to goods and services provided in the store. 13. The method of claim 12,
Wherein the menu management unit obtains the gaze pattern information with reference to the personalization information of the user who is provided with the menu. 13. The method of claim 12,
Wherein the menu management unit refers to the gaze pattern information to determine at least one of a number of times the content is exposed in the menu, a time when the content is exposed in the menu, and a method in which the content is exposed in the menu. delete
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