KR101854423B1 - Apparatus and method for producing news readership ratio of each newspaper - Google Patents

Abstract

Disclosed are a device to calculate newspaper a readership per a newspaper company and a method thereof. The method includes: a step of measuring a first newspaper readership of mobile Internet news of a representative portal website selected from among many portal websites; a step of estimating a second newspaper readership of all mobile Internet news by applying a portal weighted value and a mobile weighted value to the measured first newspaper readership; a step of estimating a third newspaper readership of PC internet news by multiplying the estimated second newspaper readership by a PC weighted value; a step of estimating a fourth newspaper readership of online news by adding up the second newspaper readership and the third newspaper readership; and a step of estimating a fifth newspaper readership of all online and offline news by using the fourth newspaper readership and a paper newspaper readership obtained through surveys.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an apparatus and a method for calculating a news readability of a newspaper company.

In the modern society, which is referred to as the information and information age, the acquisition and management of information has become a part of important life. If such information can not be acquired and managed smoothly, it is inevitable that it will fall behind in competition. Therefore, it is necessary to provide a means for providing an unspecified number of prisoners (readers, viewers, etc.) with the phenomena occurring in each field of society, new news, and other current information, for example, the most basic and general mass communication (Mass Communication) means that newspapers and broadcasting news that we encounter daily in everyday life are representative examples.

[0003] However, today, with the advent of online delivery media having a new technology and functional characteristics of the Internet, online contents such as newspapers and broadcasts are edited according to a web page and delivered to a prisoner (user) Service has been generalized, and it is a reality that fundamental change is taking place in the way of transmitting and acquiring information from the concept and content of existing news to coverage of reader and subscription of existing news.

In the case of newspapers, in the past, there was a common method of collecting written articles, printing a paper newspaper, and delivering it regularly to subscribers on a daily or fixed-term basis. However, nowadays, , And each newspaper company collects the online articles distributed through online on the portal site, and subdivides them by category.

On the other hand, survey organizations surveyed media in various surveys to understand media use behavior, perception of media, and evaluation of media reports .

However, at present, only newspaper readability is measured by questionnaires. In addition, although the use rate of news using various media such as the Internet news utilization rate is measured through the questionnaire, it is impossible to measure the online news readability by newspaper companies. In other words, Internet users read news articles on the Internet, but they do not remember which newspaper they read. Therefore, it is not possible to measure online news readability by newspapers through questionnaires.

Therefore, it is necessary to measure the readability of online news by newspapers.

The present invention relates to a method and apparatus for measuring the readability of an online news by a newspaper company, measuring online news readability by a newspaper company and surveying newspaper readiness by a newspaper company, And an apparatus and method for calculating the news readability.

According to an aspect of the present invention, a method for calculating a news readability rate by a newspaper company performed by a news reading / writing rate calculation device is disclosed.

The method for calculating the news readability of each newspaper according to an exemplary embodiment of the present invention includes the steps of measuring a news readability of a first newspaper by the mobile Internet news of a predetermined portal site among a plurality of portal sites, Estimating the news readability of the second newspaper company for the entire mobile internet news by applying the portal weight and the mobile weight to the open reading rate, multiplying the estimated news readability by the second newspaper company by the PC weight, Estimating the news readability of the fourth newspaper by comparing the estimated news readability of the second newspaper company with the estimated news reading rate of the third newspaper company; Using the readability of newspapers and the readability of newspapers per newspaper obtained through surveys, And estimating the news readability rate of the fifth news paper for the whole of the in-news and offline news.

Wherein the step of measuring the news readability of the first newspaper company comprises the steps of measuring the readability of the news by the first newspaper company using the mobile log data of the representative portal site, VPN (Virtual Private Network) data.

Wherein the mobile log data includes URL information, content information, and search time information retrieved through a user's search, scroll, or click, the URL information includes a unique identification number of a newspaper company, The measuring step measures the readability of the news by the first newspaper company by processing the mobile log data for each newspaper company using the unique identification number.

The step of estimating the news readability of the second newspaper company includes multiplying the measured news readability of the first newspaper company by the portal weight to estimate the newsreading rate of the sixth newspaper company on the mobile Internet news of the entire portal site, And estimating the news readability of the second newspaper company by multiplying the news readability of the sixth newspaper company by the mobile weighting factor.

The portal weights and the mobile weights are calculated using the news usage rate of the representative portal site, the mobile Internet news usage rate using the portal, and the mobile usage rate of the entire media, which are acquired in advance through the survey.

The portal weight is a ratio of the mobile Internet news utilization rate using the portal to the news utilization rate of the representative portal site, and the mobile weight value is a ratio of the mobile use news rate to the mobile Internet news utilization rate using the portal.

The PC weight is calculated by using the news utilization rate using mobile and PC, the news utilization rate using mobile, and the news utilization rate using only PC calculated from the news utilization rate using PC for the entire media acquired in advance through the questionnaire.

The PC weight is a ratio of the news utilization rate using only the PC to the news utilization rate using the mobile.

The step of estimating the news readability of each of the fifth newspaper companies may further include the steps of subtracting the on-line redundancy readings per newspaper from the estimated total readability of the news by the fourth newspaper company and the readability of the paper by the newspaper company, do.

The on-line redundant readability of each newspaper was calculated by dividing the total usage rate of the news using the online including the mobile and the PC by the newspapers, the rate of duplication of the news using the newspaper, and the on- Is calculated.

According to another aspect of the present invention, a news readability calculation apparatus for calculating a news readability of a newspaper company is disclosed.

The apparatus for calculating the news readability according to an embodiment of the present invention includes a memory for storing an instruction and a processor for executing the instruction, The method comprising the steps of: measuring a news readability of each newspaper company; estimating a news readability rate of a second newspaper company for the entire mobile Internet news by applying portal weights and mobile weights to the measured news reading rates of the first newspaper company; A step of estimating a news readability rate of each of the third newspaper companies by multiplying the news readability of each newspaper by the weight of the PC by multiplying the read weight of the news by the PC weight, Estimating the news readability of each of the fourth newspaper companies, And a fifth step of estimating the news readability rate of each of the online news and the offline news using the readability rate of the newspapers per newspaper obtained beforehand through the survey and the survey.

The apparatus and method for calculating the news readability of each newspaper according to the embodiment of the present invention measures the online readability of each newspaper and measures the online readability of the newspaper according to the measured newspaper readings and the online readability of the newspaper, It is possible to estimate the readability rate of news by newspapers incorporating offline.

1 is a flowchart illustrating a method of calculating a news readability of a newspaper company according to an embodiment of the present invention.
FIG. 2 to FIG. 10 are diagrams for explaining a method of calculating the news readability of each newspaper according to the embodiment of the present invention shown in FIG. 1;
11 is a view schematically illustrating a configuration of a news readability calculation apparatus according to an embodiment of the present invention.

As used herein, the singular forms "a", "an" and "the" include plural referents unless the context clearly dictates otherwise. In this specification, the terms "comprising ", or" comprising "and the like should not be construed as necessarily including the various elements or steps described in the specification, Or may be further comprised of additional components or steps. Also, the terms "part," " module, "and the like described in the specification mean units for processing at least one function or operation, which may be implemented in hardware or software or a combination of hardware and software .

Hereinafter, various embodiments of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a flowchart illustrating a method for calculating a news readability of a newspaper company according to an embodiment of the present invention, and FIGS. 2 to 10 are views for explaining a method for calculating a news readability of a newspaper company according to an embodiment of the present invention. Hereinafter, with reference to FIG. 1, a description will be made of a method of calculating a newsreading rate for each newspaper company according to an embodiment of the present invention, with reference to FIG. 2 to FIG.

The method of calculating the news readability of each newspaper according to an embodiment of the present invention may be implemented in a news reading and reading rate calculation device and applied to a survey system such as a survey agency server. Hereinafter, a method of calculating the news readability of each newspaper company according to an embodiment of the present invention will be described with a news readability calculation device as a main body.

In step S110, the news reading / writing rate calculating device measures the news reading rate of each newspaper on the mobile Internet news of the representative portal site.

That is, the news readability calculation device measures the news readability rate of each newspaper on the mobile Internet news of the representative portal site by using the mobile log data of a representative portal site among a plurality of portal sites. Here, the portal site starts a news article for each newspaper company, and the user can access the portal site through the mobile to view the news article published on the portal site. The representative portal site can be selected among various portal sites according to the possession of mobile log data or the availability of the mobile log data which can measure the news reading rate of each portal site.

For example, FIG. 2 shows an example of processing of mobile log data and mobile log data of a representative portal site. Referring to FIG. 2, the mobile log data may include URL information, content information, search time information, and the like that are searched through a user's search, scroll, or click, and the URL information includes a newspaper's unique identification number (oid) can do. Thus, mobile log data is processed by newspapers using the unique identification number of a newspaper company, so that the news readability rate (subscriber_%) of each newspaper on the mobile news of the representative portal site can be measured. The mobile log data shown in FIG. 2 is measured by Naver. Hereinafter, it is assumed that the representative portal site is a Naver, and the news reading rate (22.8%) of the Chosun Ilbo measured by Naver is used in the case of the Chosun Ilbo Will be described.

Such mobile log data may be VPN (Virtual Private Network) data of the representative portal site application. That is, a representative portal site application is installed, and a packet transmitted and received by a mobile whose VPN is enabled is transmitted to a representative portal site via a VPN server. At this time, the VPN server can collect packet information of packets transmitted and received by the mobile. Here, the collected packet information may be VPN data of the representative portal site application.

In step S120, the news reading / writing rate calculating device estimates the news reading rate of each newspaper on the total mobile internet news from the news reading rate of each newspaper on the measured mobile internet news of the representative portal site.

In other words, the news readability calculation apparatus can estimate the news readability rate of the entire mobile Internet news by applying the portal weight and the mobile weight to the news readability of each newspaper according to the measured mobile Internet news of the representative portal site. In other words, the news readability calculation device multiplies the portal read weight by the newspaper readability index of the mobile Internet news of the representative portal site to multiply the portal weight value to estimate the news readability of each portal site to the mobile internet news, By multiplying news readership by newspaper weights on mobile Internet news by mobile weights, we can estimate the news readability by newspapers for all mobile internet news.

Here, the portal weights and the mobile weights are calculated by using the news utilization rate of the representative portal site, the mobile Internet news usage rate using the portal, and the mobile usage rate of the entire media, which are previously acquired through the surveys. That is, the portal weight can be a ratio of the mobile Internet news utilization rate using the portal to the news utilization rate of the representative portal site, and the mobile weight value can be the ratio of the mobile use news utilization rate to the mobile internet news utilization rate using the portal .

For example, FIG. 3 shows an example of a survey result on the usage rate, user share, and market share of the portal-specific news, FIG. 4 shows an example of the survey result on the news use frequency using the portal, Shows an example of the results of the questionnaire survey on the trend of news use rate by media from 2011 to 2016. The results of the questionnaires shown in FIGS. 3 to 5 were extracted from the survey conducted by the Korea Press Foundation for 2016. That is, the news readability calculation apparatus according to the embodiment of the present invention can estimate the news readability per newspaper by using the result of the recent survey conducted by the public authority.

6, the news utilization rate of the representative portal site (Naver), the mobile Internet news usage rate using the portal, and the mobile usage rate of the mobile media using the portal are 67.7% and 69.2%, respectively, And 70.9%, respectively.

The portal weight, which is the ratio of the mobile Internet news usage rate using the portal to the representative portal site, is 69.2% / 67.7% by dividing the mobile Internet news use rate (69.2%) using portal into Naver's news use rate (67.7% = 1.0221.

The mobile weights, which are the ratio of the mobile news usage rate to the mobile Internet news usage rate using the portal, are 70.9% of the mobile news use rate for the whole media, and the mobile Internet news use rate (69.2%) using the portal Divided by 70.9% / 69.2% = 1.0245.

Therefore, in the case of Chosun Ilbo, the Chosun Ilbo news readability rate for mobile Internet news of the whole portal site was 22.8% X1.0221 (22.8%) multiplied by the portal weight (1.0221) Weight) = 23.30388%.

The Chosun Ilbo news readability rate for all mobile internet news is 23.30388% X1.0245 (mobile weighted) by multiplying mobile news item readership rate (23.30388%) of mobile internet news of total portal site calculated by mobile weighted value (1.0245) = 23.8748%.

Therefore, the Chosun Ilbo news readability rate for the total mobile Internet news can be estimated as 23.8748%.

In step S130, the news reading / writing rate calculating device estimates the news reading rate of each newspaper company on the PC Internet news from the news reading rate of each newspaper based on the estimated total mobile Internet news.

In other words, the news readability calculation device can estimate the news readability rate of each newspaper on the PC Internet news by multiplying the news readability rate of the entire mobile internet news estimated by the newspaper by the PC weight. Here, the PC weight is calculated by using the news utilization rate using mobile and PC, the news utilization rate using mobile, and the news utilization rate using only PC calculated from the news utilization rate using PC for the entire media obtained through the survey. That is, the PC weight can be a ratio of the news utilization rate using only the PC to the news utilization rate using the mobile.

For example, referring to FIG. 7, the news utilization rate using mobile and PC, the news utilization rate using mobile, and the news utilization rate using PC for the entire media can be extracted from FIG. 5 as 73.7%, 70.9%, and 37.6% have. Therefore, when the news utilization rate using PC (70.9%) and the news utilization rate using PC (37.6%) are excluded from the news utilization rate using PC, the news utilization rate using only PC can be 2.8% have. The PC weights, which are the ratio of the news usage rate using the mobile only to the news usage rate using the PC, are 2.8% / 70.9% = 0.03949 (2.8%) divided by the mobile news use rate (70.9% . ≪ / RTI >

So, in the case of Chosun Ilbo, the Chosun Ilbo news readership rate for PC Internet news is 23.8748% X0.03949 = 0.9428% by multiplying the Chosun Ilbo news reading rate (23.8748%) of estimated mobile Internet news by PC weight (0.03949) . ≪ / RTI >

In step S140, the news reading / writing rate calculating device estimates the news reading rate of each newspaper on the online news by adding the news reading rate of the newspaper to the estimated total mobile internet news and the readable rate of the news by newspaper company on the estimated PC Internet news.

For example, in the case of Chosun Ilbo, the Chosun Ilbo news readership rate for online news is 23.8748% for Chosun Ilbo news and 0.9428% for Chosun Ilbo news readings for PC internet news. The total can be calculated as 23.8748% + 0.9428% = 24.8176%.

In step S150, the news reading / writing rate calculating device estimates the news reading rate of each newspaper based on the news reading rate of each newspaper based on the estimated online news and the newspaper reading hits of each newspaper acquired through a questionnaire survey .

In other words, the news readability calculation device subtracts the on-line redundancy readiness per newspaper from the sum of the readability of the news according to the estimated online news and the readability of the newspapers per newspaper obtained through the questionnaire, It is possible to estimate the news reading rate by Korean newspapers.

Here, the on-line redundancy readability by newspapers can be calculated from the rate of news use using mobile and PC (on-line) and the rate of news use using paper newspaper for all media. In other words, the on-line redundancy readiness per newspaper company can be calculated by using the ratio of duplication rate of news using online and paper newspapers and the proportion of on-line redundancy readings of newspapers online and newspaper news readability.

For example, FIG. 8 shows an example of the survey result on the combined readability of the online and paper newspapers, and FIG. 9 shows an example of the survey results on the readability of the newspaper, the share of the readers and the share of the read newspaper. The results of the survey shown in FIGS. 8 and 9 are also extracted from the survey of the audience of the 2016 press audience published by the Korea Press Foundation.

Therefore, as shown in FIG. 10, the news utilization rate using on-line and paper newspapers, the news use rate using online, and the news use rate using paper newspapers are 81.8%, 73.7%, and 20.9% From which it can be calculated as 12.8% of duplication rate of news using online (mobile and PC) and paper newspapers.

On the other hand, in the case of Chosun Ilbo, the Chosun Ilbo news readability rate for online news is 24.8176% as described above, and the Chosun Ilbo read rate for paper newspapers can be extracted as 6.9% from FIG. Using this, proportional expression can be established as follows.

(73.7% + 20.9%): Duplicate use rate (12.8%) = Chosun Ilbo online and paper news readability rate (24.8176% + 6.9%): Chosun Ilbo on-line redundant open reading rate

From this, it can be calculated that the on-line redundant open reading rate of the Chosun Ilbo is {(24.8176% + 6.9%) X12.8%} / {(73.7% + 20.9%)} = 4.291599%.

Therefore, the Chosun Ilbo news reading rate for the whole online news and offline news is calculated by summing up the Chosun Ilbo news readability rate (24.8176%) for the estimated online news and the newspaper read-out rate (6.9%) , It can be estimated that 24.8176% + 6.9% -4.291599% = 27.426% by subtracting the on-line redundancy open reading rate (4.291599%) of Chosun Daily.

FIG. 11 is a diagram schematically illustrating a configuration of a news readability calculating apparatus according to an embodiment of the present invention.

Referring to FIG. 11, the apparatus for calculating a news readability according to an embodiment of the present invention includes a processor 10, a memory 20, a communication unit 30, and an interface 40.

The processor 10 may be a CPU or a semiconductor device that executes processing instructions stored in the memory 20.

The memory 20 may include various types of volatile or non-volatile storage media. For example, the memory 20 may include ROM, RAM, and the like.

For example, the memory 20 may store instructions for performing a method of calculating a newsreading rate for each newspaper according to an embodiment of the present invention.

The communication unit 30 is a means for transmitting and receiving data to and from other devices through a communication network.

The interface unit 40 may include a network interface and a user interface for connecting to the network.

On the other hand, the components of the above-described embodiment can be easily grasped from a process viewpoint. That is, each component can be identified as a respective process. Further, the process of the above-described embodiment can be easily grasped from the viewpoint of the components of the apparatus.

In addition, the above-described technical features may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks, and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

It will be apparent to those skilled in the art that various modifications, additions and substitutions are possible, without departing from the spirit and scope of the invention as defined by the appended claims. Should be regarded as belonging to the following claims.

10: Processor
20: Memory
30:
40:

Claims (11)

A method for calculating a news readability rate for a newspaper company performed by a news reading /
Measuring a news readability rate of a first newspaper company for a mobile internet news of a predetermined representative portal site among a plurality of portal sites;
Estimating a second newsreading rate for the entire mobile Internet news by applying the portal weight and the mobile weight to the measured news readability of the first newspaper company;
Estimating a news readability rate of a third newspaper company on the PC Internet news by multiplying the estimated news readability of the second newspaper company by a PC weight;
Estimating a newsreading rate of a fourth newspaper company for online news by summing the estimated newsreading rate of the second newspaper company and the estimated newsreading rate of the third newspaper company; And
Estimating the news readability of each of the fifth and the fifth newspapers based on the estimated online news and the offline news using the estimated news readability of the fourth newspaper company and the newspaper read-
Wherein the step of measuring the readability of the news by the first newspaper company comprises:
Measuring news readability of the first newspaper company using mobile log data of the representative portal site,
Wherein the mobile log data is VPN (Virtual Private Network) data collected from the representative portal site application installed in the mobile device,
The packet data transmitted and received by the mobile device set to use the VPN through the representative portal site passes through the VPN server, the VPN data indicates the packet information collected from the VPN server,
The mobile log data includes URL information, content information, and search time information that are searched through a user's search, scroll, or click, and the URL information includes a unique identification number of a newspaper company,
Wherein the step of measuring the readability of the news by the first newspaper company comprises:
Processing the mobile log data for each newspaper company using the unique identification number to measure the readability of the news by the first newspaper company,
The step of estimating the news readability of the second newspaper company comprises:
Multiplying the measured news readership by the first newspaper company by the portal weight to estimate the news readability of the sixth portal site to the mobile internet news of the entire portal site; And
And multiplying the estimated news readability of the sixth newspaper by the mobile weight to estimate the news readability of the second newspaper company,
The portal weights and the mobile weights are calculated using the news usage rate of the representative portal site, the mobile Internet news usage rate using the portal, and the mobile usage rate of the entire media, which are acquired in advance through the survey,
Wherein the portal weight is a ratio of a mobile Internet news utilization rate using the portal to a news usage rate of the representative portal site,
Wherein the mobile weight is a ratio of a mobile-based news use rate to a mobile Internet news usage rate using the portal. delete delete delete delete delete The method according to claim 1,
The PC weight is calculated using the news utilization rate using only the PC calculated from the news utilization rate using mobile and PC, the news utilization rate using mobile, and the news utilization rate using PC for the entire media acquired in advance through the survey To calculate the news readability rate by newspaper. 8. The method of claim 7,
Wherein the PC weight is a ratio of the news utilization rate using only the PC to the news utilization rate using the mobile. The method according to claim 1,
Wherein the step of estimating the news readability of the fifth newspaper company comprises:
And subtracting the on-line redundancy readability per newspaper from the estimated total open reading rate of the news by the newspaper company and the open reading rate of the paper by the newspaper company to estimate the news readability of the fifth newspaper company. 10. The method of claim 9,
The on / off line redundancy readability per newspaper company is,
It is calculated by using the ratio of duplication rate of the news utilization rate using the newspaper using the online usage rate including the mobile and PC to the whole media, and the proportion of the on-line duplication rate of the online newspaper usage How to calculate the news readability rate by newspaper. A news readability calculation device for calculating a news readability of a newspaper company,
A memory for storing instructions; And
And a processor for executing the instruction,
Wherein the command comprises:
Measuring a news readability rate of a first newspaper company for a mobile internet news of a predetermined representative portal site among a plurality of portal sites;
Estimating a second newsreading rate for the entire mobile Internet news by applying the portal weight and the mobile weight to the measured news readability of the first newspaper company;
Estimating a news readability rate of a third newspaper company on the PC Internet news by multiplying the estimated news readability of the second newspaper company by a PC weight;
Estimating a newsreading rate of a fourth newspaper company for online news by summing the estimated newsreading rate of the second newspaper company and the estimated newsreading rate of the third newspaper company; And
Estimating the readability of the news by the fifth newspaper company on the whole of the online news and offline news using the estimated readability of the news by the fourth newspaper company and the readability of the paper newspaper read by the newspaper company through the questionnaire, Performs a reading and writing rate calculation method,
Wherein the step of measuring the readability of the news by the first newspaper company comprises:
Measuring news readability of the first newspaper company using mobile log data of the representative portal site,
Wherein the mobile log data is VPN (Virtual Private Network) data collected from the representative portal site application installed in the mobile device,
The packet data transmitted and received by the mobile device set to use the VPN through the representative portal site passes through the VPN server, the VPN data indicates the packet information collected from the VPN server,
The mobile log data includes URL information, content information, and search time information that are searched through a user's search, scroll, or click, and the URL information includes a unique identification number of a newspaper company,
Wherein the step of measuring the readability of the news by the first newspaper company comprises:
Processing the mobile log data for each newspaper company using the unique identification number to measure the readability of the news by the first newspaper company,
The step of estimating the news readability of the second newspaper company comprises:
Multiplying the measured news readership by the first newspaper company by the portal weight to estimate the news readability of the sixth portal site to the mobile internet news of the entire portal site; And
And multiplying the estimated news readability of the sixth newspaper by the mobile weight to estimate the news readability of the second newspaper company,
The portal weights and the mobile weights are calculated using the news usage rate of the representative portal site, the mobile Internet news usage rate using the portal, and the mobile usage rate of the entire media, which are acquired in advance through the survey,
Wherein the portal weight is a ratio of a mobile Internet news utilization rate using the portal to a news usage rate of the representative portal site,
Wherein the mobile weighting value is a ratio of a mobile-based news use rate to a mobile Internet news usage rate using the portal.

Images