KR101848618B1 - Management apparatus for point using identification tag and system thereof - Google Patents

Abstract

The present invention relates to a point management server using an identification tag and a system thereof. According to an embodiment of the present invention, the point management server comprises: a communication unit for communicating with a user terminal; an identification tag management unit for managing an identification tag formed in a workplace; a point management unit for accumulating a predetermined point on an account of the user terminal when the identification tag is recognized from the user terminal; and a coupon management unit for recognizing the identification tag to provide a coupon which can be used in the workplace among the coupons stored on the account of the user terminal, accumulating an additional point when the coupon is used in the workplace and allowing a user to sell the unused coupon to a third person. Accordingly, a point is given to a user who recognizes an identification tag formed in a workplace and a coupon which can be used in the corresponding workplace is allowed to be used or sold, thereby promoting integrated utilization of a point and a coupon.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to a point management server using an identification tag,

The present invention relates to a point management server using an identification tag and a system thereof, and more particularly, to a technology for recognizing an identification tag formed in an off-site business and paying a point to an actually visited user.

In general, advertising (PR) refers to all activities that target the consumer to sell goods, use services, or enhance the image of a company or group, and transmit information necessary for such purpose through the medium, either paid or free of charge. Advertising is a sort of persuasive communication activity that promotes sales by informing a large number of consumers at the same time of existence of goods or services.

Korean Patent No. 10-1302901 (Registered on Mar. 31, 2017) discloses an advertisement system using points, in which a user terminal displays an advertisement on an advertisement page and an advertisement selected by a user A point collecting module for collecting and accumulating user points for each advertiser, and a point processing module for applying a user point when the user terminal purchases any one of goods and services in the advertisement page And provides an advertisement system using a point maximizing the advertisement effect by allowing the user points corresponding to the selected or exposed advertisement to be used in the advertisement commodity trading when the user terminal is exposed to the advertisement or the advertisement on the advertisement page do.

However, since the method of accumulating and paying a general advertisement point (PR point) as described above and the conventional technology are such that a merchant cashier proceeds through earning and settlement through a point of sale (POS) machine, There is a limit to being limited.

SUMMARY OF THE INVENTION The present invention provides a point management server using an identification tag for providing a point to a user who recognizes an identification tag formed at a business site and using or selling a coupon available at the business site, .

It is another object of the present invention to provide a point management server and its system using an identification tag that can reduce the number of users who intentionally receive a point by changing an identification tag to a predetermined period through a business entity terminal.

It is another object of the present invention to provide a point management server and system using an identification tag that receives input of sound wave information or pattern information together with an identification tag so as to identify a user who has visited a real business site and pay a point.

A point management server using an identification tag according to an embodiment of the present invention includes a communication unit that communicates with a user terminal, an identification tag management unit that manages an identification tag formed in a workplace, A point management unit for accumulating a predetermined point in an account of the terminal; and a control unit for recognizing the identification tag and providing the coupon available in the business among the coupons stored in the account of the user terminal, And a coupon management unit for managing the coupon to be sold to a third party.

Also, the identification tag management unit may change the identification tag of the workplace into at least one of a symbol, a letter, and a graphic form at a predetermined time period, and the point management unit may receive, from the user terminal, And the second identification tag acquired at the second time point to form a predetermined combination of events, the user terminal can pay out additional points in the account of the user terminal.

In addition, the point management unit may provide points to the user terminal if the first sound wave information transmitted from the user terminal and the second sound wave information transmitted from the business site match.

In addition, when the identification tag includes a color, the point management unit may obtain color information (p) according to the RGB values of each pixel constituting the color of each region of the identification tag, using the following equation:

Here, n represents the number of color space divisions of R, and m represents the number of color space divisions of G.

A point management system using an identification tag according to another embodiment of the present invention includes a user terminal that acquires an identification code formed in a business site, a business entity terminal that outputs the identification code, a communication section that communicates with the user terminal and the business entity terminal, An identification tag management unit for managing an identification tag formed in a business entity terminal; a point management unit for accumulating a predetermined point in the account of the user terminal when the identification tag is recognized from the user terminal; And a coupon management unit for providing the coupon which is available in the business place among the coupons stored in the account of the coupon, and for accumulating additional points when the coupon is used at the business site, and managing the unused coupon to be sold to a third party And a point management server.

Accordingly, a point can be paid to a user who recognizes an identification tag formed in a business site, and a coupon that can be used in the business site can be used or sold, so that the point and coupon can be utilized in an integrated manner.

In addition, by changing the identification tag to a predetermined period through the business entity terminal, it is possible to reduce the number of users who want to receive the points illegally.

In addition, it is possible to receive the sound wave information or the pattern information together with the identification tag, to identify the user who visited the actual business site, and to pay only the effective user, thereby reducing the advertising cost.

1 is a configuration diagram of a point management system using an identification tag according to an embodiment of the present invention;
2 is a configuration diagram of a point management server using an identification tag according to an embodiment of the present invention;
FIG. 3 is an exemplary view for explaining management of a coupon in the point management server using the identification tag according to FIG. 2;
FIG. 4 is a diagram illustrating an example of combining identification tags acquired from a user terminal in a point management server using the identification tag according to FIG. 2;
FIG. 5 is an exemplary diagram for explaining use of sound wave information acquired from a user terminal in a point management server using the identification tag according to FIG. 2;
FIG. 6 is an exemplary diagram for explaining the use of the pattern information acquired from the user terminal in the point management server using the identification tag according to FIG. 2 according to FIG.
FIG. 7 is an exemplary diagram for explaining providing points according to advertisement contents and game contents in a point management server using the identification tag according to FIG. 2;

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. The terms used are terms selected in consideration of the functions in the embodiments, and the meaning of the terms may vary depending on the user, the intention or the precedent of the operator, and the like. Therefore, the meaning of the terms used in the following embodiments is defined according to the definition when specifically defined in this specification, and unless otherwise defined, it should be interpreted in a sense generally recognized by those skilled in the art.

1 is a configuration diagram of a point management system using an identification tag according to an embodiment of the present invention.

Referring to FIG. 1, a point management system using an identification tag according to an embodiment of the present invention includes a user terminal 10, a business entity terminal 20, and a point management server 100.

The user terminal 10 refers to a terminal of a user who intends to visit a store of a business operator to use a point or a coupon. The user terminal 10 is capable of long-distance network communication such as 3G, 4G, 5G, and WiBro as well as short-range network communication such as Wi-Fi, ZigBee, NFC and Bluetooth. The user terminal 10 preferably mounts a camera module, and it is possible to photograph an identification code formed in a business store and transmit it to the point management server 100. Also, the user terminal 10 may include a function of detecting sound or ultrasonic waves. In addition, the user terminal 10 may be equipped with a tilt sensor, an acceleration sensor, an illuminance sensor, and the like as needed.

The business entity terminal 20 is a terminal used in a business entity's store. It is also possible to implement the business entity terminal 20 as a POS terminal. The vendor terminal 20 can provide the identification code received from the point management server 100 through the display while changing the identification code to a predetermined time period. Such an identification code can be implemented by a bar code as a one-dimensional code, a QR code as a two-dimensional code, or an AR code as a three-dimensional code, but the present invention is not limited thereto. The business entity terminal 20 is capable of network communication with the point management server 100. [ The business entity terminal 20 can output voice or ultrasonic signals outputted from a business store.

The point management server 100 is capable of network communication with the user terminal 10 and the business entity terminal 20. [ The point management server 100 manages the identification codes formed in the business shops and can replace them periodically. In addition, the point management server 100 can authenticate the user terminal 10 when it acquires the identification code at the business shop, accumulate predetermined points in the account of the user terminal 10, or issue a coupon. The point management server 100 can also receive the information of the user terminal 10 identified from the business entity terminal 20. [ Hereinafter, the point management server 100 will be described in detail with reference to FIG.

2 is a configuration diagram of a point management server using an identification tag according to an embodiment of the present invention.

2, a point management server 100 using an identification tag according to an embodiment of the present invention includes a communication unit 110, an identification tag management unit 120, a point management unit 130, and a coupon management unit 140 .

The communication unit 110 is capable of network communication with a user terminal or a business entity terminal. The communication unit 110 receives the identification code acquired by the user terminal in the business store. For example, the communication unit 110 can receive a bar code, a QR code, an AR code, a voice signal, an ultrasonic signal, a pattern signal, or the like with an identification code. The communication unit 110 periodically changes and provides the identification code using the business entity terminal formed in the business entity's store. The communication unit 110 is capable of short-range network or long-distance network communication. Also, the communication unit 110 can communicate with an external Internet server or a financial server.

The identification tag management unit 120 manages an identification tag formed in a business site. The identification tag can be displayed on the display of the business terminal installed in the business store. In this case, the identification tag changes its unique identification tag at a predetermined time interval to prevent an unauthorized user. The identification tag management unit 120 encrypts the unique number of the workplace and outputs it in the form of symbols, characters, and the like. In this case, the user terminal captures the identification code formed in the workplace with a camera, recognizes it through an NFC tag, and transmits it to the point management server 100.

Also, the identification tag management unit 120 outputs predetermined sound wave information by using the business terminal of the workplace. For example, when the ultrasound signal is output to the business terminal, the user terminal recognizes the ultrasound signal and transmits the signal to the point management server 100. In this case, it is also possible for the user terminal to acquire the identification tag primarily and acquire the sound wave information such as the ultrasonic signal secondarily. This is to prevent the identification tags formed in the workplace from being collected indiscriminately and abused.

When the identification tag is recognized from the user terminal, the point management unit 130 accumulates predetermined points in the account of the user terminal. The point management unit 130 determines whether or not the identification tag transmitted from the user terminal matches the identification tag of the corresponding workplace. In this case, the point management unit 130 may determine whether the identification tag is authentic by using the location information of the user terminal. For example, the point can be set to be paid only when the location information of the user terminal and the location information of the business site on the identification code coincide with each other. These points can be used by the user as cash in the workplace, and can be set to be used integrally in the business sites managed by the point management server 100.

In addition, when the identification tag management unit 120 changes the identification tag of the business site to at least one of symbols, characters, and graphics in a predetermined time period, the point management unit 130 may provide additional points by combining the identification tags acquired at different points in time can do. For example, when a combination of a first identification tag acquired at a first point of time and a second identification tag acquired at a second point of time is formed from a user terminal, . This is because, when the user stays at the business site for a certain period of time, the user makes additional compensation or acquires the first identification tag by visiting the business site, and after obtaining the second identification tag included in the receipt after paying for the goods or service It is possible to set up to pay extra points.

In addition, the point management unit 130 compares the first sound wave information transmitted from the user terminal with the second sound wave information transmitted from the business terminal of the business site, and if the information matches, the point management unit 130 can pay the point to the user terminal's account. In this case, the first sound wave information and the second sound wave information may include store noise, store logos, ultrasound information, and the like in the workplace. In other words, the user who visited the business site transmits the noise in the workplace through the user terminal as the first sound wave information, and the point management unit 130 compares the noise of the worksite in the time zone acquired by the first sound wave information with the second sound wave information, And a point is paid. In this case, the point management unit 130 may acquire the sound wave information secondarily after the user terminal first obtains the identification code, and it is possible to process the authentication in duplicate.

When the identification tag includes a color, the point management unit 130 can obtain color information (p) according to RGB values of each pixel constituting the color of each region of the identification tag using the following equation (1) have.

In Equation (1), n represents the number of color space divisions of R, and m represents the number of color space divisions of G. For example, if n is 4, the color space of the RED area is divided by 4. If m is 4, the color space of the GREEN area is divided into 4. It can be determined that the regions having the same color information through the same process as in Equation 1 are made of the same material. This is for simply authenticating the identification tag using the color information as well as the arrangement of the identification tag. For example, the user terminal is preferably provided with a program capable of recognizing the arrangement and color of the identification tags.

The coupon management unit 140 recognizes the identification tag and can provide a coupon available at the business site among the coupons stored in the account of the user terminal. The coupon management unit 140 provides the coupons of the available business sites using the location information of the user terminal and the identification tag acquired from the user terminal. In this case, it is also possible to provide link information in the form of a URL that can receive a coupon that the user can use even if the coupon is not stored in the user account. The coupon managing unit 140 may selectively provide the coupon according to the valid period. For example, if there are several types of coupons available at the same place of business, they can be prioritized according to the validity period.

In addition, the coupon management unit 140 can accumulate additional points when the coupon is used at the business site, and manage the unused coupon to be sold to a third party. For example, when a user uses a coupon, the user can accumulate additional points corresponding to the use of the coupon first, and sell the unused coupon to a third party to accumulate additional points. In this case, the user can convert coupons, which are only available in certain business locations, to points that can be used in other businesses by selling them to third parties. In this case, it is also possible to subtract the points of the third party who purchased the coupon. The coupon management unit 140 can also provide coupons held by the third party so that they can purchase the coupons.

Meanwhile, the point management server 100 using the identification tag according to the embodiment of the present invention may further include an advertisement content management unit 150. [

The advertisement content management unit 150 provides the advertisement contents of the businesses located within the predetermined range according to the connection location of the user terminal visited at the business site. The advertisement content management unit 150 provides the advertisement content of a provider located within a preset range according to the location of the user terminal. In this case, the advertisement content management unit 150 generates the advertisement content using the pre-set information from the provider who wants to provide the advertisement, and stores the generated advertisement content in the advertisement DB (not shown). For example, when the user is located in a specific area, the location information of the user terminal is obtained and the advertisement contents for the surrounding business entity are provided.

In addition, the advertisement content management unit 150 may be configured of voice, image, moving picture, etc., and may be provided with a link access address to the user terminal, or may be provided in a streaming form. That is, the advertisement content may be set to allow the user to receive for a predetermined time.

Meanwhile, the point management server 100 using the identification tag according to the embodiment of the present invention may further include a game content management unit 160.

The game content management unit 160 provides the game content to the user terminal when the reservation buyer executes the advertisement content for a predetermined time or selects a predetermined number of identification areas displayed in the advertisement content. In addition, when the reservation purchaser acquires and transmits the identification code located in the store of the advertisement provider, the game content management unit 160 may provide the game content differently according to the type of the identification code. This is to make an additional compensation to the reservation buyer when the reservation buyer in offline acquires the identification code by visiting the advertisement company displayed on the idea page. Here, the identification code may include an identification number, a bar code, a QR code, an AR code, and the like, but is not limited thereto.

FIG. 3 is an exemplary diagram for explaining management of a coupon in the point management server using the identification tag according to FIG. 2;

Referring to FIG. 3, when the user terminal 10 is located in a business location, it can provide a plurality of coupons included in the user account by the point management server. In this case, the plurality of coupons may be provided with different priorities according to the validity period. For available coupons, the user can select options for use or sale. The user can use a part of a plurality of coupons owned by him, and sell the remainder to a third party. In this case, the sales amount of the coupon can be provided in terms of points. If there is no coupon held in the account of the user terminal 10, it is also possible to purchase a coupon by paying a point from a third party having the coupon of the business site. Accordingly, coupons or points can be used at the user's choice at various work sites.

4 is an exemplary diagram for explaining the combination of the identification tags acquired from the user terminal in the point management server using the identification tag according to FIG.

Referring to FIG. 4, the identification tag 400 is acquired at the user terminal 10 over various time points. (a) shows the identification tag 400 of the 'L' character at the first time, (b) acquires the identification tag 400 of the 'O' character at the second time, the user terminal 10 acquires the identification tag 400 of the 'V' character at the third time point (c), and the user terminal 10 acquires the identification tag 400 of the 'E' 400). ≪ / RTI > When the user terminal 10 acquires the identification tag 400 sequentially in the workplace, an event combination of 'LOVE' is formed by combining the identification tag 400 and the additional points are accumulated in the account of the user terminal 10. In this case, it is preferable that the identification code of the character is encrypted with the unique number of the business place.

In addition, each identification tag 400 may be formed at different positions within a business establishment. In this case, the business sites do not necessarily have to be the same, and in the case of the business sites registered in the point management server, it is also possible to acquire the ID codes at a plurality of business sites to form event combinations.

5 is an exemplary diagram for explaining use of sound wave information acquired from a user terminal in a point management server using the identification tag according to FIG.

Referring to FIG. 5, the user terminal 10 may obtain the identification tag 500 and the sound wave information 501 through the business terminal 20 of the workplace. For example, if the vendor terminal 20 is a POS terminal, the identification tag 500 can be displayed through a display or a receipt. In addition, it is possible to output the unique sound wave information 501 through the speaker. In this case, the sound wave information 501 is not limited to the audio frequency range of the user including the ultrasonic waves. The sound wave information 501 is obtained by encrypting the unique information of the workplace with a sound wave signal, and the point management server can analyze the unique information of the workplace by sampling the sound wave information 501. The user terminal 10 first acquires the identification tag 500, and secondarily records the sound wave information 501 and transmits it to the point management server. In this case, it is preferable that the identification tag 500 and the sound wave information 501 are changed in a predetermined time period.

FIG. 6 is an exemplary diagram for explaining the use of the pattern information acquired from the user terminal in the point management server using the identification tag according to FIG. 2 according to FIG. 2;

6, if the user terminal 10 is of the wearable type, the identification tag 600 formed on the vendor terminal 20 is acquired, and if predetermined pattern information 601 is acquired through the user terminal 10 It is possible to pay a point to the account of the user terminal 10. In this case, it is preferable that the user terminal 10 is equipped with an acceleration sensor and a tilt sensor. When the user terminal 10 first obtains the identification code formed in the business entity 20, the user terminal 10 inputs the pattern information 601 secondarily. In this case, the pattern information 601 of the user terminal 10 may be set in a predetermined pattern in the workplace. Accordingly, rather than simply obtaining an identification code at the workplace, the user can generate pattern information 601 by following a specific movement, thereby minimizing fraudulent use.

FIG. 7 is an exemplary diagram for explaining providing points according to advertisement contents and game contents in a point management server using the identification tag according to FIG. 2;

Referring to FIG. 7, an identification tag 700 may be attached to a business terminal or wall of a business place. In this case, the identification tag 700 may be a bar code, a Quick Response (QR) code, an Augmented Reality (AR) code, or an NFC (Near Field Communication) tag.

When the identification tag 700 is photographed by the user terminal 10 or information acquired using proximity communication such as IrDA (Infrared Data Association) communication or Bluetooth communication or wireless data communication is transmitted to the server of the prototype development management apparatus, Game contents 702 are provided. Accordingly, the advertisement contents 701 are primarily received through the user terminal 10 moving to the business site, and points are provided by executing the advertisement contents 701. The game content 702 is secondarily received by acquiring the identification tag 700 installed in the store of the advertisement provider, and the game content 702 can be provided by receiving the identification tag 700.

In addition, if the user purchases the goods at the store, the identification tag 700 may be provided at the purchase receipt or the counter of the goods. This is because an additional point is provided when the game contents 702 corresponding to the identification tag 700 is executed by the identification tag 700 provided to the user who has visited the store of the business person and purchased the actual goods. In this case, the points may provide additional points differently depending on the type of game content 702. [

Meanwhile, the embodiments of the present invention can be embodied as computer readable codes on a computer readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device and the like, and also a carrier wave (for example, transmission via the Internet) . In addition, the computer-readable recording medium may be distributed over network-connected computer systems so that computer readable codes can be stored and executed in a distributed manner. And functional programs, codes, and code segments for implementing the present invention can be easily deduced by programmers skilled in the art to which the present invention pertains.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, Therefore, the present invention should be construed as a description of the claims which are intended to cover obvious variations that can be derived from the described embodiments.

10: User terminal
20: Business terminal
100: Point management server
110:
120: Identification tag management unit
130: Point management section
140: coupon management section
150:
160: Game contents management unit
400: Identification tag
500: Identification tag
501: sound wave information
600: Identification tag
601: Pattern information
700: Identification tag
701: Ad content
702: Game contents

Claims (5)

A communication unit for communicating with a user terminal;
An identification tag management unit configured to output identification tags and sound wave information that are changed at predetermined time intervals to a business terminal formed in a business place;
A point management unit for recognizing the identification tag from the user terminal and accumulating a predetermined point in the account of the user terminal when the first sound wave information transmitted from the user terminal matches the second sound wave information transmitted from the commercial terminal, ;
Recognizing the identification tag and providing the coupon available in the business among the coupons stored in the account of the user terminal, accumulating additional points when the coupon is used at the business site, and selling the unused coupon to a third party A coupon managing unit for managing the coupon; And
And a game content management unit that provides game contents differently according to the type of the identification tag. The method according to claim 1,
The identification tag management unit,
Changing the identification tag of the workplace into at least one of a symbol, a character, and a graphic form at a predetermined time period,
The point management unit,
When the user terminal forms a predetermined combination of events by combining the first identification tag acquired at the first point of time and the second identification tag acquired at the second point of time from the user terminal, Point management server using tag. The method according to claim 1,
The coupon management unit,
A point management server that provides link information in the form of a URL that can receive the coupon in the case of a coupon not stored in the account of the user terminal and selectively provides a coupon in accordance with the valid period. 3. The method of claim 2,
The point management unit,
A point management server using an identification tag that obtains color information (p) according to RGB values of each pixel constituting a color of each part of the identification tag using the following equation when the identification tag includes a color:

Here, n represents the number of color space divisions of R, and m represents the number of color space divisions of G. A user terminal for acquiring an identification code formed in a business site;
A business terminal for outputting the identification code and outputting the sound wave information; And
An identification tag management unit for outputting identification tags and sound wave information that are changed at predetermined time intervals to the business entity terminal; and an identification tag management unit for recognizing the identification tags from the user terminal, A point management unit for accumulating a predetermined point in the account of the user terminal if the first sound wave information transmitted from the terminal matches the second sound wave information transmitted from the business site; A coupon management unit for providing the coupon available at the business location of the coupon, accumulating additional points when the coupon is used at the business site, and managing the unused coupon to be sold to a third party, And a game content management unit for providing game contents differently Point management system using an identification tag that includes a point management server.

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