KR101828270B1 - Integrated management service system for marketing design - Google Patents

Abstract

The present invention relates to an integrated marketing design management service system, which supports various businesses on advertisement displaying and printing on the spot as well as marketing design related planning and producing and at the same time, makes post management responsibility for each driving device clear when an error occurs at a print driving system, whereas repairing can be processed very definitely and rapidly for each driving device. The system comprises: a service provider server (100); and at least one shop system (200). The shop system (200) includes: a designer PC (210); a shop PC (220) on which a POP application program (112) is mounted; a printing unit (230) including a plurality of printers; a post processing management unit (240); and a sign board unit (250). The post processing management unit includes a management controller (241), a communication unit (242), and an image output unit (243). A failure display image screen displays PC sort items (S1, S2), a printing controller item (S3), and printer items (S4-S6), and the items (S1-S6) are configured to express at least a product model name and an identifier for displaying whether a product has a failure or not.

Description

{INTEGRATED MANAGEMENT SERVICE SYSTEM FOR MARKETING DESIGN}

The present invention relates to a marketing design integrated management service system, and more particularly, to a marketing design integrated management service system, in which not only planning and production related to marketing design, but also remotely supports various tasks related to advertisement display and print output in the field, The present invention relates to a marketing design integrated management service system in which fault management can be carried out very precisely and promptly for each driving apparatus, while ensuring clear responsibility for the post management for each driving apparatus.

Marketing design, as we all know, is becoming a concept that connects design to product planning, sales and distribution, and brand image.

In addition, marketing design is linked with advertising design, and various forms of advertisement design are included here.

For example, it can be a promotional publication such as a pamphlet, a catalog, a brochure, etc. advertising a target company (or a product), and a point of purchase including a show card often seen in a large- POP) advertisement.

In order to advertise the products in the shop, the show card is attached to the display shelves, and it is used to print out the special price or the characteristic of the specific product to raise the awareness of the product by making it visible to the customer. Sales point-of-view advertisement, it can be an advertisement or a flyer for actively promoting a product for sale to a consumer. In particular, such a POP advertisement card includes the above-mentioned show card and is displayed on a window of a store, a counter, a product shelf, do.

In addition, such promotional advertisements are very closely related to the sales of stores, and their production and display are very important issues.

As such, the advertisement information including the POP advertisement is a very important marketing tool for the target company.

However, most of the conventional peoopy advertisement systems are restricted to a certain service part, and the method of producing or creating an advertisement design is mainly focused on, and the implementation of the overall marketing design has been limited.

In addition, these PR advertising materials are expensive, and the products of various manufacturers are linked with PC-based operating system and driven. In case of an error in printing output, And it was difficult to understand the problem and to repair it.

In order to solve such a problem, the present applicant has proposed a marketing design through Korean Patent Laid-Open Publication No. 10-2016-0002425 to the target companies, as well as planning and production related to marketing design, And a marketing design integrated management service system in which malfunctions can be easily repaired by making it possible to remotely support and at the same time clear the responsibilities of the post management for each driving device in case of an error of the printing drive system.

Therefore, in case of the target company, the efficiency of management due to simplification of work, sharing of information, prompt management of information, real-time information processing, improvement of work efficiency by utilization of external expertise, It is possible to concentrate the capability and to provide a vertex that can respond rapidly according to the job change and at the same time to provide the advantage of facilitating troubleshooting by making the post management responsibility clear for each driving device in case of error of the printing drive system.

However, in this system, there has been an achievement in the case of the error of the printing drive system to make the post responsibilities clear for each driving device, but when the actual printing drive system fails, It is necessary to perform an A / S request after checking the failed hardware. Therefore, it has been difficult to respond promptly to troubleshooting.

In this advertising system technology, advertisement printing output is an important medium that is directly connected to sales, and rapid processing of printing device failure repair is a very important issue.

Korean Patent Publication No. 10-2016-0002425, Korean Patent Laid-open No. 10-2009-0104346, Korean Patent Publication No. 10-0689095, Korean Registered Patent Publication No. 10-0689095, Korean Patent Publication No. 1997-0006306

SUMMARY OF THE INVENTION The present invention has been made in view of the above background, and an object of the present invention is to provide a system and method for remotely supporting various tasks related to advertisement display and print output in a field as well as planning and manufacturing related to marketing design, To provide a marketing design integrated management service system that makes it possible to clarify after-sales responsibilities, but to ensure that repairs of printing equipment can be repaired very accurately and promptly.

It is another object of the present invention to provide an image forming apparatus and a method of manufacturing a printing system which store a history of a failed region through a post-processing management unit when a printing drive system fails, image the printing drive system so that a failed region is displayed, And to provide a marketing design integrated management service system in which the faulty portion display image is automatically transmitted to a customer center contact person through communication, so that an extremely fast repair work can be performed.

To achieve these and other advantages and in accordance with the purpose of the present invention, as embodied and broadly described herein, there is provided a computer program product comprising a central server including a remote application for remotely supporting a POP system, A database portion including a design DB storing an advertisement design, a database portion including a workforce information DB in which workforce information of professional designers is built, and a file server for storing and providing a POP advertisement file; And at least one store system for exchanging information with the service provider server (100) over the Internet; The store system includes a designer PC, a store PC on which a POP application program is installed, a printing unit including a plurality of printing apparatuses, a postprocessing management unit, and an electric billboard unit; The printing unit receives a print signal output from an IBM-PC having an IBM operating system or a MAC-PC having a Macintosh operating system, and transmits the received print signal to the corresponding printing apparatuses 1 to 3. The presence or absence of the printing signal, And a printing control unit for determining whether there is an error in the IBM-PC, the MAC-PC, or the printing apparatuses 1 to 3 or the printing control unit, and transmitting the error status of the printing unit to the central server and the post- And an interface unit,

The post-processing management unit includes a fault location discrimination unit for receiving the error information signal transmitted to the printing control unit and discriminating a fault location, a history generating unit for generating a fault history for each device according to the fault location, A management control unit comprising an image generation unit for generating a failure site display of the printing drive system as an image screen, and a storage unit for storing the failure history,

A communication unit for transmitting the fault site information output from the management control unit to a customer center of the faulty product,

And an image output unit for signal-processing the failure display image screen information generated by the management control unit and transmitting the signal to the second display unit of the electric screen board unit,

Wherein the failure display image screen generated by the image generation unit is configured to display a type item of a PC, a print control unit item, and a printing device item, and the item includes at least an identification of a product model name and an indication of whether or not the product is faulty .

According to another aspect of the present invention, there is provided an electronic device including a display unit including a first display unit formed on an upper end of a main body and a second display unit formed on a lower end of the main body, And a failure display image screen is displayed on the display unit when a failure occurs in the printing drive system.

As described above, the present invention remotely supports various tasks related to advertisement display and print output, as well as planning and production related to marketing design, and at the same time makes it possible to clarify responsibility for post- It provides the advantage that fault repair of the equipment can be processed very accurately and quickly.

Further, according to the present invention, in a failure of a printing drive system, a history of a failed region is stored through a post-processing management unit, an image of the printing drive system is displayed so that a failed region is displayed, And provides the advantage that the faulty portion display image is automatically transmitted to the corresponding customer center contact person through communication so that the faulty repair work can be performed very quickly.

1 is a block diagram of a marketing design integrated management service system according to the present invention.
2 is a detailed block diagram of a service provider server according to the present invention.
3 is a detailed block diagram of a store system according to the present invention.
4 is a detailed block diagram of the printing unit according to the present invention.
5 is a detailed block diagram of a post-processing management unit according to the present invention.
6 is a configuration diagram of a failure display image screen according to the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings.

1 is a block diagram of a marketing design integrated management service system according to the present invention.

As shown in the figure, the marketing design integrated management service system of the present invention includes:

A service provider server 100 and at least one or more store systems 200.

The service provider server 100 provides the store system 200 with images, designs, and files necessary for the production of PR advertisements including POP advertisements, provides information on the dispatch of professional designers and personnel information, Hardware and software support functions.

A specific configuration of the service provider server 100 will be described with reference to FIG.

The service provider server 100 includes a central server 110, a database unit 120, and a file server 130.

The central server 110 includes a remote support unit 111 for integrally controlling all tasks related to the production and support of promotional advertisements to the store system 200 and remotely supporting the store system 200, A POP application program 112 as a predetermined application program.

Here, the POP application program 112 is an application program disclosed in Japanese Patent Application Laid-Open No. 10-2009-104346 of the present applicant, which makes it possible to easily produce a POP advertisement according to a manual provided even if the user is not an expert.

The database unit 120 includes an image DB 121 in which various copyrighted images or images for advertisement created are stored, a design DB 122 in which various advertisement designs produced by professional designers are stored, And a workforce information DB 123 in which workforce information of professional designers dispatched to a publicity target company in which the workplace information 200 is constructed is constructed.

Here, the workforce information DB 123 is a DB in which all the information of professional designers is built. According to the present invention, a service provider company in which the service provider server 100 is built is a public information company I will dispatch my professional designer.

This means that the promoters themselves do not have to hire professional designers to increase their cost and efficiency, and service providers can provide high-quality advertising services.

The reason for constructing the workforce information DB 123 is to input a substitute workforce in real time when a professional designer dispatched to the store system 200 is deficient.

The file server 130 is a server that stores and provides all relevant related files produced in relation to marketing design, and can download or upload the contents remotely to share.

On the other hand, the store system 200 is a system for marketing design related to a company to be promoted, and is a system operating independently or under the support and control of the service provider server 100.

The company to be promoted may be, for example, a large-scale mart.

3, the store system 200 includes a designer PC 210, a store PC 220, a printing unit 230, a post-processing management unit 240, and a display board 250.

The designer PC 210 is a PC used by a professional designer dispatched from a service provider company in which the service provider server 100 is installed, and performs a PC function of generating and outputting high-quality professional advertisement designs. Here, this is referred to as a designer PC 210 for convenience.

The designer PC 210 is loaded with the POP application program 112 as described above.

The store PC 220 is a PC used by a general person, not a professional designer, and is used by the store staff in which the store system 200 is installed. The POP application program 112 described above is installed. Here, this is referred to as store PC 220 for convenience.

The printing unit 230 is a driving unit including various printing output devices, which will be described in detail with reference to FIG.

The printing unit 230 includes a plurality of printing devices 231 to 233, a printing control unit 234, and an interface unit 235.

First, the printing apparatuses 1 to 3 (231 to 233) are various printing apparatuses. For example, the printing apparatuses 1 to 3 may be a large-size plotter, a medium-sized laser printer, a small inkjet printer,

The print control unit 234 receives print signals output from the IBM-PC (I) having an IBM operating system or the MAC-PC (M) having a Macintosh operating system and transmits the print signals to corresponding printing apparatuses 1 to 3 (231 to 233) (I), the MAC-PC (M), or the printing apparatuses 1 to 3 (231 to 233), or the print controller (or the like) by detecting whether the printing signal is generated or not, 234).

The interface unit 236 transmits the error status of the printing unit 230 in real time to the central server 110 via the Internet and simultaneously transmits the error status to the post-processing management unit 240.

The IBM-PC (I) is an IBM-based PC, and the MAC-PC (M) is a Macintosh-based PC. The PCs are configured to be networkable by a Mac Lan, 110, a designer PC 210, and a store PC 220, respectively.

In addition, the IBM-PC (I) and the MAC-PC (M) are selectively used according to an advertisement design type or configuration and are configured to be connected to a compatible printing device for printing output.

For example, supposing that the IBM-PC (I) is connected to the large-scale plotter printing apparatus 1 231 of the company A and the MAC-PC (M) is connected to the medium-sized laser printer printing apparatus 2 232 of the company B, When a predetermined print output command is output from the IBM-PC (I) to the printing apparatus 1 (231), the printing command is transmitted to the printing apparatus 1 (231) via the printing control unit 234.

At this time, it is detected whether or not the print command output from the IBM-PC (I) is input to the print control unit 234, and it is determined whether the IBM-PC (I) has failed.

It is also detected whether or not the print command output from the print control unit 234 has been transmitted to the printing apparatus 1 (231), and it is determined whether or not the print control unit 234 has failed.

Also, the presence or absence of a printing operation of the printing apparatus 1 (231) is detected in a state in which the printing command is output from the printing control unit 234, and it is determined whether or not the printing apparatus 1 (231) has failed.

That is, the print control unit 234 detects such a value to judge whether the PC (I) M, the self-printing control unit 234, the printing apparatuses 1 to 3 (231 to 233) Transmits the result to the central server 110 of the service provider server 100 via the interface unit 235 and transmits the result to the post-processing management unit 240.

The post-processing management unit 240 includes a management control unit 241, a communication unit 242, and an image output unit 243.

The management control unit 241 includes a failure location determination unit 241a that receives the error information signal transmitted to the print control unit 234 and determines a failure location, a history generation unit 245a that generates a failure history for each device according to the failure location, An image generating unit 241c for generating a failure area indication of the printing drive system in accordance with the failure region discrimination on the image screen, and a storage unit 241d for storing the failure history.

As shown in FIG. 6, the failure display image screen generated by the image generating unit 241c includes a type item S1 and S2 of a PC, a print control item item S3 and a printing device item S4 to S6, And the identifiers (O, X in this case) indicating at least the product model name and the failure status of the product are displayed in the items S1 to S6.

Also, the management control unit 241 transmits the failure site information (including the failure display image screen) to the mobile phone of the person in charge of the customer center of the product through the communication unit 242.

The management control unit 241 also transmits the generated failure display image screen information to the second display unit 253 of the electric panel unit 250 through the image output unit 243.

The electric display panel unit 250 includes a first display unit 252 formed at the upper end of the main body 251 and a second display unit 253 formed at the lower end of the main body 251, The second display unit 253 displays a failure display image screen when a failure occurs in the print driving system.

Therefore, on the spot, it is possible to easily identify the faulty portion of the printing drive system and request repair to the customer center through the faulty portion display image screen outputted to the second display portion 253 of the electric light board portion 250.

The marketing design integrated management service system configured as described above provides the advertisement file, the advertisement image, the advertisement design and the remote support to the designer PC 210 of the store system 200 in the service provider server 100, ), And outputs predetermined advertisement data to the electric sign board 250. [0050] FIG.

The designer PC 210 of the store system 200 prints out the POP advertisement or the POP advertisement using the POP application program 112 through the printing unit 230 or the first And displays it on the display unit 252.

The store PC 220 prints out the POP advertisement provided from the designer PC 210 or the POP advertisement produced using the POP application program 112 through the printing unit 230.

The main operation of the marketing design integrated management service system of the present invention constructed as described above will be described.

The central server 110 of the service provider server 100 or the designer PC 210 of the store system 200 or the designer PC 200 of the shop system 200 may print out the POP advertisement through the printing unit 230 of the store system 200 The store PC 220 performs printout.

The print command output from the central server 110, the designer PC 210 and the store PC 220 is transmitted to the print control unit 234 of the printing unit 230 via the IBM-PC (I) or the MAC-PC (M) .

The print command signal input to the print controller 234 is transmitted to the corresponding printing apparatuses 1 to 3 (231 to 233).

At this time, the print control unit 234,

When the print command output from the IBM-PC (I) is input to the print controller 234, it is determined that the IBM-PC (I) is operating normally. If the print command is not input, It is judged that it does not operate.

When the print command output from the MAC-PC (M) is input to the print controller 234, the MAC-PC (M) determines that the MAC-PC (M) It is judged that it does not operate normally.

When the print command output from the print control unit 234 is transmitted to the corresponding printing apparatuses 1 to 3 (231 to 231), it is determined that the print control unit 234 operates normally. If the print command is not transmitted, 234 are not operating normally.

If the printing apparatuses 1 to 3 (231 to 231) are operated to detect the presence or absence of a printing operation of the printing apparatuses 1 to 3 (231 to 233) in a state in which the printing command is output from the printing control unit 234, 1 to 3 (231 to 231) operate normally, and if the printing operation is not performed, it is determined that the printing apparatuses 1 to 3 (231 to 231) do not operate normally.

The result of the determination is transmitted to the central server 110 of the service provider server 100 via the Internet via the interface unit 236 and transmitted to the post-processing management unit 240.

The post-processing management unit 240 receives the error information signal transmitted through the printing unit 230. [

At this time, the failure location determination unit 241a determines the failure location, and the history generation unit 241b generates the device failure history according to the failure location determined by the failure location determination unit 241a, and stores the failure history into the storage unit 241d .

In addition, the image generating unit 241c generates an image screen of the failure portion of the printing drive system according to the determination of the failure site, and stores it in the storage unit 241d.

6, when the failure occurs in the MAC-PC (M) and the printing apparatus 2 (232), the image generating unit 241c generates a failure indication image screen by using the corresponding item S2 To display an identifier X indicating a failure.

In addition, the management control unit 241 transmits the failure site information (including the failure display image screen) to the mobile phone of the person in charge of the customer center of the product through the communication unit 242, so that the post processing can be performed quickly.

And simultaneously transmits the image data to the second display unit 253 of the electric panel unit 250 through the image output unit 243.

Accordingly, the failure display image screen is displayed on the second display unit 253 of the electric sign board 250.

Therefore, on the spot, it is possible to easily identify the faulty part of the printing drive system through the fault display image screen displayed on the second display part 253 of the electric sign board 250 and to request repair at the customer center.

100: service provider server 110: central server
111: remote support unit 112: POP application program unit
120: Database part 121: Image DB
122: Design DB 123: Human Resource Information DB
130: File server 200: Store system
210: Designer PC 220: Store PC
230: Printing section 240: Post processing management section
241: management control section 241a:
241b: History generating unit 241c:
241d: storage unit 242: communication unit
243: Image output unit 250:

Claims (2)

A central server 110 that includes a remote application unit 111 that mounts a POP application program 112, which is a predetermined application program for creating an advertisement information, and remotely supports the store system 200; A database unit 120 including an image DB 121, a design DB 122 in which a design for advertisement is stored, and a workforce information DB 123 in which expert information of professional designers are built, A service provider server (100) comprising a file server (130) providing the service; And
And at least one store system (200) for exchanging information with the service provider server (100) via the Internet;
The store system 200 includes a designer PC 210, a store PC 220 on which the POP application program 112 is mounted, a printing unit 230 including a plurality of printing apparatuses, a post processing management unit 240, And a light board part (250);
The printing unit 230 receives printing signals output from an IBM-PC (I) having an IBM operating system or a MAC-PC (M) having a Macintosh operating system and transmits the printing signals to corresponding printing apparatuses 1 to 3 (231 to 233) (I), the MAC-PC (M), or the printing apparatuses 1 to 3 (231 to 233), or the print controller (or the like) by detecting whether the printing signal is generated or not, And an interface unit 235 for transmitting the error status of the printing unit 230 to the central server 110 and the post processing management unit 240 via the Internet and,
The post-processing management unit 240 includes a failure location determination unit 241a that receives the error information signal transmitted to the print control unit 234 and determines a failure location, a history generation unit 241a that generates a failure history for each device according to the failure location, An image generating unit 241c for generating a failure site display of the printing drive system in accordance with the failure site discrimination as an image screen and a storage unit 241d for storing the failure history, )Wow,
A communication unit 242 for transmitting the fault site information including the fault display image screen outputted from the management control unit 241 to the customer center of the faulty product,
And an image output unit (243) for signaling the failure display image screen information output from the management control unit (241) and transmitting the signal to the second display unit (253) of the electric screen board unit (250)
The fault display image screen generated by the image generating unit 241c of the management control unit 241 is configured in a circuit block form that does not include the location of the faulty device or the map information, The print control section item S3 and the printing device items S4 to S6 are displayed so that at least the product model name and the identifier O or X indicating the failure of the product are displayed in the items S1 to S6,
The electric display panel unit 250 includes a first display unit 252 formed at the upper end of the main body 251 and a second display unit 253 formed at the lower end of the main body 251, And displays the failure display image screen when a failure occurs in the printing drive system at the second display unit (253) at the same time as outputting a predetermined advertisement through the display unit (252) Management service system. delete

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