KR101780157B1 - Apparatus and method for transmitting and receiving data utilizing bluetooth - Google Patents

Abstract

The present invention relates to an apparatus and a method for transmitting and receiving data which can effectively introduce an item of a company to a visitor or a consumer. According to an embodiment of the present invention, the data transmitting and receiving apparatus comprises: a short range communication unit for receiving first identification data and second identification data allocated to a transmitter from the transmitter transmitting a short range wireless communication signal; a wireless communication unit for receiving first data matching the first identification data by accessing a server; a processing unit for selecting second data matching the second identification data of the first data received from the server; and an output unit for outputting the selected second data.

Description

[0001] APPARATUS AND METHOD FOR TRANSMITTING AND RECEIVING DATA UTILIZING BLUETOOTH [0002]

The present invention relates to an apparatus and a method for transmitting and receiving data.

Items of entrepreneurs need to be shown to many consumers to receive feedback. The entrepreneur also expects many people to experience and experience new business items and be evaluated by people.

Currently, there is a space for occupation such as incubation center for incubation of business start-ups and company incubation center for one-in-one. However, there is a limit in realizing that the customer response staff always keeps the occupancy space in small or one-person enterprise. In addition, small-scale or one-person companies want to introduce the company to more people and receive feedback on business items at domestic and overseas exhibitions, but difficulties in publicity due to limitations in time, manpower, location, and cost.

It is an object of the present invention to provide a data transmitting and receiving apparatus and method that can efficiently introduce an item of a company to a visitor or a consumer.

It is an object of the present invention to provide a data transmitting and receiving apparatus and method capable of setting a beacon to be used as a manager while easily registering a beacon used by a person in charge of a company in order to promote the company.

A data transmitting and receiving apparatus according to an embodiment of the present invention includes a short range communication unit for receiving first and second identification data allocated to a transmitter from a transmitter that transmits a short range wireless communication signal; A wireless communication unit connected to the server and receiving first data matched with the first identification data; A processor for selecting second data matching the second identification data among first data received from the server; And an output unit outputting the selected second data.

The sender may include a beacon for transmitting a Bluetooth signal based on the Bluetooth protocol.

The short-range communication unit may search for at least one beacon located within a predetermined distance from the data transmission / reception apparatus, and receive the first and second identification data from the searched beacon.

The short-range communication unit may receive a major value and a minor value from the beacon with the first and second identification data, respectively.

The Major value is data for identifying a place where the beacon is provided, and the Minor value may be data for identifying a company located in the place.

The first data may include a list of vendors located at the location and the second data may include the names of at least one vendor located within a predetermined distance from the data transceiver.

Wherein the data transmitting and receiving apparatus further comprises an input unit for receiving an input for selecting one of the names of at least one vendor output from the user to the output unit, And the output unit may output the downloaded content.

Wherein the input unit receives an input for executing an administrator setting mode from a user and the short range communication unit searches for a target beacon having the highest intensity of the received signal over a predetermined period of time in the manager setting mode, 1 and the second identification data, and the wireless communication unit connects to the server, and when the target beacon is a beacon not registered in the server, the server registers the target beacon as a new beacon and transmits the user to the registered new beacon And may transmit the first and second identification data of the target beacon to the server so as to grant the user the right to change the data matched to the new beacon.

Wherein the wireless communication unit receives the first and second identification data of the target beacon from the server and requests the authentication key from the server, the input unit receives the authentication key from the user, and the wireless communication unit transmits the authentication key To the server, and when the transmitted authentication key corresponds to the authentication key registered in the server in association with the target beacon, it can receive a message informing the success of the new beacon registration and manager setting from the server.

A method of transmitting and receiving data according to an embodiment of the present invention includes: receiving first and second identification data allocated to a transmitter from a transmitter that transmits a short-range wireless communication signal; Receiving first data matched with the first identification data by accessing a server; Selecting second data that matches the second identification data among first data received from the server; And outputting the selected second data.

The sender may include a beacon for transmitting a Bluetooth signal based on the Bluetooth protocol.

The method of transmitting and receiving data further comprises searching for at least one beacon located within a predetermined distance from the data transmitting and receiving device, wherein receiving the first and second identification data from the sender comprises: 1 < / RTI > and second identification data.

The receiving of the first and second identification data from the searched beacon may include: receiving major and minor values from the searched beacon with the first and second identification data, respectively.

The Major value is data for identifying a place where the beacon is installed, and the Minor value may be data for identifying a company located in the place.

The first data may include a list of vendors located at the location and the second data may include the names of at least one vendor located within a predetermined distance from the data transceiver.

The data transmission / reception method includes: receiving an input for selecting one of at least one vendor names output from a user; Downloading content related to the vendor of the selected name from a server; And outputting the downloaded content.

The data transmitting / receiving method includes: executing an administrator setting mode; Searching for a target beacon having a strongest received signal strength over a predetermined period of time in the manager setting mode; Receiving the first and second identification data from the searched target beacon; And a server, wherein when the target beacon is a beacon not registered in the server, the server registers the target beacon as a new beacon, sets the user as an administrator for the registered new beacon, And transmitting the first and second identification data of the target beacon to the server so as to grant the right to change the data of the target beacon.

Receiving the authentication key from the server after transmitting the first and second identification data of the target beacon to the server; Receiving an authentication key from a user; Transmitting the input authentication key to a server; And receiving a message informing the success of the new beacon registration and manager setting from the server if the transmitted authentication key corresponds to the authentication key registered in the server in association with the target beacon.

A method of transmitting and receiving data according to an embodiment of the present invention may be implemented as a program or an application that can be executed by a computer and recorded in a computer-readable recording medium.

A data transmission / reception method according to an embodiment of the present invention can be implemented as an application that can be executed in combination with a smart device.

According to the embodiment of the present invention, even a small company or a single company lacking manpower for customer service can efficiently provide the content for business item or promotion to a visitor or a consumer.

According to the embodiment of the present invention, a person in charge of a company can easily register a beacon used for promoting a company on a server, and set himself / herself as an administrator.

1 is a schematic diagram illustrating a system in which a data transmission / reception apparatus according to an embodiment of the present invention transmits / receives data to / from a transmitter and a server.
2 is an exemplary block diagram of a data transmitting and receiving apparatus according to an embodiment of the present invention.
3 is an exemplary diagram illustrating a process in which a data transmission / reception device receives data from a transmitter and a server and acquires information of a vendor located near the user according to an embodiment of the present invention.
4 is an exemplary diagram illustrating a screen of a data transmitting / receiving apparatus having a name of a selected peripheral company according to an exemplary embodiment of the present invention.
5 is an exemplary diagram illustrating a process in which a data transmitting and receiving apparatus exchanges data with a sender and a server to register a target beacon as a new beacon and a user as a manager according to another embodiment of the present invention.
6 is an exemplary flowchart of a data transmission / reception method according to an embodiment of the present invention.
7 is an exemplary flowchart of a data transmission / reception method according to another embodiment of the present invention.

Other advantages and features of the present invention and methods of achieving them will become apparent with reference to the embodiments described below in detail with reference to the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the invention to those skilled in the art. Is provided to fully convey the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims.

Unless defined otherwise, all terms (including technical or scientific terms) used herein have the same meaning as commonly accepted by the generic art in the prior art to which this invention belongs. Terms defined by generic dictionaries may be interpreted to have the same meaning as in the related art and / or in the text of this application, and may be conceptualized or overly formalized, even if not expressly defined herein I will not.

The terminology used herein is for the purpose of illustrating embodiments and is not intended to be limiting of the present invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. As used herein, the terms' comprise 'and / or various forms of use of the verb include, for example,' including, '' including, '' including, '' including, Steps, operations, and / or elements do not preclude the presence or addition of one or more other compositions, components, components, steps, operations, and / or components. The term 'and / or' as used herein refers to each of the listed configurations or various combinations thereof.

It should be noted that the terms such as '~', '~ period', '~ block', 'module', etc. used in the entire specification may mean a unit for processing at least one function or operation. For example, a hardware component, such as a software, FPGA, or ASIC. However, '~ part', '~ period', '~ block', '~ module' are not meant to be limited to software or hardware. Modules may be configured to be addressable storage media and may be configured to play one or more processors. ≪ RTI ID = 0.0 >

Thus, by way of example, the terms 'to', 'to', 'to block', 'to module' refer to components such as software components, object oriented software components, class components and task components Microcode, circuitry, data, databases, data structures, tables, arrays, and the like, as well as components, Variables. The functions provided in the components and in the sections ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ' , '~', '~', '~', '~', And '~' modules with additional components.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings attached hereto.

FIG. 1 is a schematic diagram showing a system in which a data transmission and reception apparatus 100 according to an embodiment of the present invention transmits and receives data to and from an originators 201 to 205 and a server 300.

Referring to FIG. 1, the data transmitting and receiving apparatus 100 exchanges wireless signals with at least one transmitter 201 through 205, and exchanges data with the server 300 through a wireless network.

According to an embodiment of the present invention, the data transmission / reception device 100 may be a smart device such as a smart phone or a tablet PC. The user can move the location where the company is located while possessing a smart device. In an embodiment of the invention, the vendor has one or more transmitters and the transmitter may be located in an area where the vendor is located.

According to the embodiment of the present invention, a plurality of companies may be located in a place where a user who is carrying the data transmission / reception apparatus 100 moves. For example, there may be a number of companies in a building, such as a business incubator, and a user can walk around in a building and search for a desired business. As another example, exhibitions and fairs are held in exhibition spaces such as COEX, BEXCO, and KINTEX, and many companies may have booths. In this case, the user can browse through the exhibition space and search for interested companies.

In the embodiment of the present invention, the smart device of the user moving in a certain place, that is, the data transmitting / receiving device 100 collects data on the transmitter by the short distance wireless communication with the transmitter provided for each company, To the server 300, and receives the contents (for example, promotional material, business item introduction data, etc.) of the corresponding company and provides the service to the user.

2 is an exemplary block diagram of a data transmitting and receiving apparatus 100 according to an embodiment of the present invention.

The data transmitting and receiving apparatus 100 includes a local communication unit 110, a wireless communication unit 120, a processing unit 130, and an output unit 140 to implement the above-described service.

The short-range communication unit 110 receives the first and second identification data allocated to the transmitter from a transmitter that transmits a short-range wireless communication signal. The wireless communication unit 120 connects to the server 300 and receives first data matched with the first identification data. The processing unit 130 selects second data that matches the second identification data among the first data received from the server 300. The output unit 140 outputs the selected second data.

According to an embodiment of the present invention, the transmitter includes a beacon. For example, the transmitter may be a beacon that transmits a Bluetooth signal based on a Bluetooth protocol.

In this case, the short-range communication unit 110 is a Bluetooth communication module, and the transmitter and the short-range communication unit 110 of the data transmission and reception apparatus 100 exchange signals using a Bluetooth communication method, for example, a Bluetooth low energy (BLE) method.

The local communication unit 110 may search for at least one beacon located within a predetermined distance from the data transmission / reception device 100. [ The short-range communication unit 110 may receive the first and second identification data from the searched beacon. For example, the short-range communication unit 110 may search for a beacon located within 15 m from the data transmission / reception device 100, but the beacon search range may be variously set according to the service environment.

According to an embodiment of the present invention, the short range communication unit 110 may receive a major value and a minor value from the beacon with the first and second identification data, respectively. In the embodiment of the present invention, the Major and Minor values are identification data assigned to the beacon. The data transmission / reception device 100 receives the Major and Minor values from adjacent beacons, . ≪ / RTI >

According to the embodiment of the present invention, the Major value among the identification data received from the beacon is data for identifying a place where the beacon is provided, and the Minor value is data for identifying a company located at the place.

For example, when a user searches for a company of interest while walking around the building, the major value received from the beacon is set to identify the building, and the Minor value can be set to identify the company that has moved into the building.

As another example, if a user visits a booth of a interested company while traveling around the exhibition space, the major value received from the beacon is set to identify the exhibit space, and the Minor value is set to identify a vendor located in the exhibit space .

In this manner, the short-range communication unit 110 receives first and second identification data, such as a major value and a minor value, allocated to the transmitter from a transmitter such as a beacon.

The wireless communication unit 120 is connected to the server 300 and receives the first identification data, for example, the first data matched with the major value. The wireless communication unit 120 is a device for exchanging data based on wireless data communication. For example, the wireless communication unit 120 includes a wireless communication module for communicating data based on LTE and Wi-Fi.

Then, the processing unit 130 selects the second identification data, for example, the second data matching the Minor value, among the first data received from the server 300. The processing unit 130 is a processor for processing data, for example, an AP, a CPU, a GPU, and the like.

The output unit 140 is an output device for outputting data, and may include a display, for example. In addition, the data transmission / reception device 100 further includes a storage unit 150. The storage unit 150 is a storage device for storing data, and includes various memories such as a RAM, a ROM, and a register.

According to an embodiment of the present invention, the first data includes a list of companies located in the place. The second data includes the name of at least one vendor located within a predetermined distance from the data transmission / reception device 100.

3 is an exemplary diagram for explaining a process in which the data transmission and reception apparatus 100 receives data from a transmitter 200 and a server 300 and acquires information of a company located near the user according to an embodiment of the present invention to be.

Referring to FIG. 3, the data transmitting / receiving apparatus 100 receives identification data such as UUID, Major, and Minor from a transmitter 200 located within a predetermined distance. In the embodiment of the present invention, UUID is data for identifying a service provider, Major is data for identifying a place where a business is located, and Minor is data for identifying a business.

When the data transmission and reception apparatus 100 receives the identification data from the transmitter 200, the server 300 transmits the first data, that is, the list of the companies located in a certain place, to the server 300.

Thereafter, the data transmission / reception device 100 transmits the first data received from the server 300, that is, the second data matched to the Minor received from the transmitter 200 in the list of the companies located in a certain place, And selects the name of the company located in the area.

FIG. 4 is an exemplary diagram showing a screen of a data transmission / reception apparatus 100 in which names of peripheral companies selected according to an embodiment of the present invention are displayed.

As shown in FIG. 1, when a total of five companies are located in a certain place where a user moves, and the transmitters 201 to 205 are provided to respective vendors, the data transmitting / receiving apparatus 100 transmits data You can navigate to the located transmitter.

As a result of the search, when the transmitter 1, 2 and 5 (201, 202, 205) are located within a certain distance from the data transmitting and receiving apparatus 100, the data transmitting and receiving apparatus 100 transmits the transmitter 1, , ≪ / RTI > 205). As described above, the Major assigned to the transmitter is data for identifying the place where the transmitter is provided, and Minor is the data for identifying the provider located at the place.

The data transmitting and receiving apparatus 100 transmits the major received from the senders 1, 2 and 5 (201, 202, 205) to the server 300 and transmits the first data matched to the major, that is, (E.g., vendors 1 to 5).

Then, the data transmitting / receiving apparatus 100 transmits second data matched to Minor received from the senders 1, 2 and 5 (201, 202, 205) from the list of the companies received from the server 300, (E.g., vendor 1, vendor 2, and vendor 5) located within a certain distance from the device 100.

As a result, as shown in FIG. 4, the data transmission / reception device 100 may display the name of the selected company on a display device such as a display and provide the name to the user.

According to an embodiment of the present invention, the data transmission / reception apparatus 100 transmits the second data selected from the first data, that is, the name of the company located within a certain distance from the list of the companies located in a certain place, ) And the distance between the transmitter and the transmitter.

For example, as shown in FIG. 1, the transmitter 1 201 and the data transmitter / receiver 100 (hereinafter, referred to as " transmitter ") among the transmitters 1, 2 and 5 (201, 202, 205) located within a certain distance from the data transmitting / ) And the distance between the transmitter 5 (205) and the data transmitter / receiver 100 is the closest, the data transmitter / receiver 100 may transmit data to the transmitter 5 having the closest distance as shown in FIG. 4, You can display the names of the companies in the order of the nearest business 2, and the farthest business 1.

Referring again to FIG. 2, the data transmission / reception device 100 may further include an input unit 160. The input unit 160 receives an input from a user to select one of the names of at least one vendor output to the output unit 140. The input unit 160 is an input device for receiving data, and includes, for example, a touch screen, a touch pad, a touch pen, and the like, but is not limited thereto.

When the user selects one of the names of the vendors through the input unit 160, the wireless communication unit 120 can download the content related to the vendor of the selected name from the server 300. [ The output unit 140 outputs the downloaded content.

In the embodiment of the present invention, contents related to the company include, but are not limited to, promotional materials for promoting the business, business item introduction data, and the like.

As described above, the embodiment of the present invention searches for the transmitter 200 located within a certain distance from the data transmitting and receiving apparatus 100, receives the first and second identification data from the transmitter 200, Receives the first data from the first data processor 300 and selects the second data from the first data.

As a result, according to the embodiment of the present invention, the user can easily obtain the contents related to the company without having to meet the person in charge and communicate with the person in charge of the company or receive the data while traveling around the place where the company is located. Also, from the perspective of a company, it is possible to provide contents to users in the vicinity of a company, thereby efficiently promoting the company, even if a manpower for the customer is not separately secured.

5 illustrates a process in which the data transmitting and receiving apparatus 100 exchanges data with the sender 206 and the server 300 to register a target beacon as a new beacon and a user as an administrator according to another embodiment of the present invention Fig.

According to this embodiment, in the data transmission / reception device 100, the input unit 160 receives an input for executing an administrator setting mode from a user. In response to the user's execution input, the data transmitting / receiving device 100 executes the manager setting mode.

The administrator setting mode is distinguished from the general mode in which the user described above is provided with contents related to the company, and is a mode for registering a new beacon in the server 300 and setting an administrator of the beacon as described later. Here, the manager has authority to change data (e.g., content) matched with the beacon, and may be, for example, a public relations person in charge of a company.

When the manager setting mode is executed, the short-range communication unit 110 searches for a target beacon having the highest received signal strength over a predetermined time period and receives the first and second identification data from the searched target beacon.

For example, a user (for example, a business entity) who wishes to register a new beacon places the beacon close to (e.g., next to) the data transmission / reception device 100 and executes an administrator setting mode, The control unit 100 may recognize the beacon as a target beacon and collect the first and second identification data.

In addition, in the manager setting mode, the search for the target beacon is not performed on the basis of the received signal strength of any one moment but the beacon having the strongest received signal strength continuously for a predetermined time (for example, 5 seconds) .

When the target beacon is determined, the short-range communication unit 110 receives the first and second identification data, i.e., Major and Minor, from the target beacon.

Thereafter, the wireless communication unit 120 accesses the server 300 and transmits the identification data of the target beacon to request a new beacon registration. If the target beacon is an unregistered beacon in the server 300, the server 300 registers the target beacon as a new beacon and sets the user as an administrator for the registered new beacon. As a result, the user has the authority to change the contents of the business corresponding to the new beacon, such as the new beacon, as the manager of the new beacon.

In this embodiment, the wireless communication unit 120 may transmit the first and second identification data of the target beacon to the server 300, and then the authentication key may be requested from the server 300.

In this case, the input unit 160 receives the authentication key from the user, and the wireless communication unit 120 can transmit the received authentication key to the server 300. [

If the transmitted authentication key corresponds to the authentication key registered in the server 300 in association with the target beacon, the wireless communication unit 120 receives a new beacon registration and a message informing the success of the manager setting from the server 300 can do.

Through the above process, the embodiment of the present invention can easily upload, modify, and transmit contents related to the business to the server 300 by setting the beacon provided to the business in the server 300 and registering the beacon itself as the manager. The user can be granted the right to delete.

6 is an exemplary flowchart of a data transmission / reception method 1000 according to an embodiment of the present invention.

The data transmission / reception method 1000 is performed by the data transmission / reception device 100 according to the embodiment of the present invention described above.

Referring to FIG. 6, the data transmission / reception method 1000 includes receiving (S1110) first and second identification data allocated to the transmitter from a transmitter 200 that transmits a short- (S1120) of receiving first data matched with the first identification data, selecting (S1230) second data matching the second identification data from the first data received from the server 300, And outputting the selected second data (S1240).

According to an embodiment of the present invention, the transmitter 200 may include a beacon that transmits a Bluetooth signal based on a Bluetooth protocol.

The data transmission / reception method 1000 may further include searching at least one beacon located within a predetermined distance from the data transmission / reception device 100. [

The step S1110 of receiving the first and second identification data from the transmitter 200 may include receiving the first and second identification data from the searched beacon.

According to an embodiment of the present invention, receiving the first and second identification data from the searched beacon includes receiving major and minor values from the searched beacon, respectively, with first and second identification data, respectively can do.

According to an embodiment of the present invention, the Major value may be data for identifying a place where a beacon is installed. The Minor value may be data for identifying a company located at the location.

Furthermore, according to an embodiment of the present invention, the first data may include a list of companies located in the place. The second data may include the name of at least one vendor located within a predetermined distance from the data transmission / reception device 100.

According to an embodiment of the present invention, the data transmission / reception method 1000 includes the steps of receiving an input for selecting one of the names of at least one company output from a user, receiving content from the server 300, And downloading the downloaded content.

7 is an exemplary flowchart of a data transmission / reception method 1000 according to another embodiment of the present invention.

Referring to FIG. 7, the data transmission / reception method 1000 includes a step S1210 of executing an administrator setting mode, a step S1220 of searching for a target beacon having a strongest received signal intensity over a predetermined period of time in an administrator setting mode, , Receiving the first and second identification data from the searched target beacon (S1230), accessing the server 300, and when the target beacon is a beacon not registered in the server 300, The first and the second identification data of the target beacon are transmitted to the server 300 (step < RTI ID = 0.0 > 300) < / RTI > so that the beacon is registered as a new beacon and the user is set as the manager for the new beacon registered, ). ≪ / RTI >

In addition, the data transmission / reception method 1000 may include receiving the authentication key from the server 300 (S1250) after transmitting the first and second identification data of the target beacon to the server 300 (S1240) (S1260), and transmits the received authentication key to the server 300 (S1270). The transmitted authentication key corresponds to the authentication key registered in the server 300 in association with the target beacon (Step S1280), from the server 300, a new beacon registration and a message indicating the success of the administrator setting.

The data transmission / reception method 1000 according to the embodiment of the present invention described above can be stored in a computer-readable recording medium that is manufactured as a program to be executed in a computer. The computer-readable recording medium includes all kinds of storage devices in which data that can be read by a computer system is stored. Examples of the computer-readable recording medium include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage, and the like. In addition, the data transmission / reception method 1000 may be implemented as a computer application stored on a medium for execution in combination with a smart device.

While the present invention has been described with reference to the exemplary embodiments, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. Those skilled in the art will appreciate that various modifications may be made to the embodiments described above. The scope of the present invention is defined only by the interpretation of the appended claims.

100: Data transmitting / receiving device
110:
120:
130:
140:
150:
160:
200, 201, 202, 203, 204, 205, 206:
300: server

Claims (12)

An input unit for receiving a command from a user;
A short range communication unit for receiving first and second identification data allocated to the transmitter from a transmitter that transmits a short range wireless communication signal;
A wireless communication unit connected to the server and receiving first data matched with the first identification data;
A processor for selecting second data matching the second identification data among first data received from the server; And
And an output unit for outputting the selected second data,
Wherein the input unit receives a command for executing an administrator setting mode from a user,
Wherein the local communication unit searches for a target beacon satisfying predetermined conditions in the manager setting mode and receives the first and second identification data from the searched target beacon,
Wherein the wireless communication unit is connected to the server, and when the target beacon is a beacon not registered in the server, the server registers the target beacon as a new beacon and sets the user as an administrator for the registered new beacon, And transmits the first and second identification data to the server. The method according to claim 1,
Wherein the transmitter comprises a beacon for transmitting a Bluetooth signal based on a Bluetooth protocol. The method of claim 2,
Wherein the short-
Searching for at least one beacon located within a predetermined distance from the data transmitting / receiving apparatus,
And receives the first and second identification data from the searched beacon. The method of claim 3,
Wherein the short-
And receives a major value and a minor value from the beacon with the first and second identification data, respectively. The method of claim 4,
The Major value is data for identifying a place where the beacon is provided,
And the Minor value is data for identifying a company located in the place. The method of claim 5,
Wherein the first data includes a list of vendors located at the location,
And the second data includes at least one vendor located within a predetermined distance from the data transmission / reception device. The method of claim 6,
Wherein the input unit receives a command from the user to select one of at least one vendor output to the output unit,
Wherein the wireless communication unit downloads content related to the selected vendor from a server,
And the output unit outputs the downloaded contents. The method according to claim 1,
Wherein the short range communication unit searches for a target beacon having a strongest received signal strength over a predetermined period of time in the manager setting mode,
Wherein the wireless communication unit is connected to the server and transmits the first and second identification data of the target beacon to the server so as to grant the user the right to change data matched with the new beacon. The method of claim 8,
Wherein the wireless communication unit transmits the first and second identification data of the target beacon to the server,
The input unit receives an authentication key from the user,
The wireless communication unit transmits the received authentication key to the server. When the transmitted authentication key corresponds to the authentication key registered in the server in association with the target beacon, the wireless communication unit notifies the server of the success of the new beacon registration and manager setting Receiving the message. Receiving first and second identification data assigned to the originator from a transmitter emitting a short-range wireless communication signal;
Receiving first data matched with the first identification data by accessing a server;
Selecting second data that matches the second identification data among first data received from the server;
Outputting the selected second data;
Receiving a command for executing an administrator setting mode from a user;
Searching for a target beacon satisfying a predetermined condition in the manager setting mode;
Receiving the first and second identification data from the searched target beacon;
Wherein the server is configured to register the target beacon as a new beacon and to set the user as an administrator for the registered new beacon if the target beacon is a beacon not registered in the server, 2 < / RTI > identification data to the server. A computer-readable recording medium,
A recording medium on which a program for executing a data transmission / reception method according to claim 10 is recorded. An application stored in a medium for executing a method of transmitting and receiving data according to claim 10 in combination with a smart device.

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