KR101779034B1 - Method, system and non-transitory computer-readable recording medium for providing preview pages of application - Google Patents
Method, system and non-transitory computer-readable recording medium for providing preview pages of application Download PDFInfo
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- KR101779034B1 KR101779034B1 KR1020160016421A KR20160016421A KR101779034B1 KR 101779034 B1 KR101779034 B1 KR 101779034B1 KR 1020160016421 A KR1020160016421 A KR 1020160016421A KR 20160016421 A KR20160016421 A KR 20160016421A KR 101779034 B1 KR101779034 B1 KR 101779034B1
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- G06F9/4443—
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- G06F17/30699—
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- G06F17/30867—
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F8/00—Arrangements for software engineering
- G06F8/60—Software deployment
- G06F8/61—Installation
Abstract
The present invention relates to a method, system and non-transitory computer readable recording medium for providing a preview page for an application.
According to one aspect of the present invention there is provided a method for providing a preview page for an application, comprising the steps of: obtaining context information about a user's content usage; referring to the obtained context information, Dynamically determining at least one recommendation application to be rendered and at least one preview page for the at least one referral application to be rendered, and providing at least one dynamically determined preview page to the user device of the user Is provided.
Description
The present invention relates to a method, system and non-transitory computer readable recording medium for providing a preview page for an application.
Recently, as mobile devices such as smart phones and tablets have become widespread, the Internet usage time in the mobile environment has exceeded the Internet usage time in the desktop environment. In this situation, mobile application developers are working hard to increase user penetration or conversion rates into their applications.
Background Art [0002] The prior art most widely used as a conventional technique for inducing installation or use of an application is to link a link to an application store (for example, a Google Play Store, an Apple App Store, etc.) Technology. According to the related art, when a user visiting the app store through a link judges whether or not the application is installed based only on limited and rigid information provided on the app store, the application is installed and executed when it is deemed necessary.
According to the above conventional technology, there is a limitation that an application developer must depend on an application store that distributes the application in order to provide an introduction (advertisement or advertisement) information about the application to the user, There is a problem that it is difficult to provide information on a user experience that can be accessed only by directly installing or executing the application.
Thus, the present inventors have provided a preview page for an application that may be recommended based on the context, so that a more specific and diverse user experience can be provided in advance for the user who is the subject of the introduction (publicity or advertisement) And the like.
SUMMARY OF THE INVENTION The present invention has been made to solve all the problems of the prior art described above.
The present invention acquires context information on a user's content usage and dynamically determines a recommended application to be recommended to a user and a preview page related to the recommended application with reference to the obtained context information, It is another object of the present invention to provide at least one dynamically determined preview page to a user's user device so that a more specific and diverse user experience with respect to the recommended application can be provided to the user in advance.
In order to accomplish the above object, a representative structure of the present invention is as follows.
According to one aspect of the present invention there is provided a method for providing a preview page for an application, comprising the steps of: obtaining context information about a user's content usage; referring to the obtained context information, Dynamically determining at least one recommendation application to be rendered and at least one preview page for the at least one referral application to be rendered, and providing at least one dynamically determined preview page to the user device of the user Is provided.
According to another aspect of the present invention, there is provided a system for providing a preview page related to an application, the system comprising: a context information acquisition unit for acquiring context information about a user's content usage; An application that dynamically determines at least one recommendation application to recommend to the user and at least one preview page for the at least one referral application and provides at least one dynamically determined preview page to the user device of the user, A system including a recommendation section is provided.
In addition, there is provided another method, system, and non-transitory computer readable recording medium for recording a computer program for carrying out the method for implementing the present invention.
According to the present invention, it is possible to provide a more detailed and diverse user experience to the user in advance with respect to the recommended application.
In addition, according to the present invention, a preview page, which may be recommended for a user, can be dynamically determined based on information about an interaction occurring between a user and a content or a preview page, An effect that an actively matching preview page (i.e., introduction (advertisement or advertisement) information for an application) can be provided can be achieved.
1 is a diagram showing a schematic configuration of an overall system for providing a preview page regarding an application according to an embodiment of the present invention.
2 is a diagram illustrating an exemplary internal configuration of a service providing system according to an embodiment of the present invention.
FIGS. 3 to 7 illustrate examples of a preview page according to an embodiment of the present invention.
FIGS. 8 to 10 illustrate exemplary configurations for generating a preview page according to an embodiment of the present invention.
FIG. 11 and FIG. 12 illustrate a configuration of a user interface screen on which a content, a preview page, or a deep link is provided according to an embodiment of the present invention.
The following detailed description of the invention refers to the accompanying drawings, which illustrate, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different, but need not be mutually exclusive. For example, certain features, structures, and characteristics described herein may be implemented in other embodiments without departing from the spirit and scope of the invention in connection with an embodiment. It is also to be understood that the position or arrangement of the individual components within each disclosed embodiment may be varied without departing from the spirit and scope of the invention. The following detailed description is, therefore, not to be taken in a limiting sense, and the scope of the present invention is to be limited only by the appended claims, along with the full scope of equivalents to which such claims are entitled, if properly explained. In the drawings, like reference numerals refer to the same or similar functions throughout the several views.
Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, so that those skilled in the art can easily carry out the present invention.
In this specification, contents or contents are collectively referred to as digital information or individual information elements, which are stored in a local device or accessible through a communication network, such as letters, codes, sounds, sounds, images, Concept. Such content may comprise, for example, data such as text, images, moving pictures, audio, links (e.g., web links), or a combination of at least two of these data. More specifically, the content according to the present invention may be a web page composed of various types of data as described above, an application, a preview page related to an application, and the like.
Configuration of the entire system
1 is a diagram showing a schematic configuration of an overall system for providing a preview page regarding an application according to an embodiment of the present invention.
1, an overall system according to an exemplary embodiment of the present invention may include a
First, according to an embodiment of the present invention, the
Next, according to an embodiment of the present invention, the
The configuration and function of the
Next, in accordance with an embodiment of the present invention, the
In particular, the
According to an embodiment of the present invention, the
Configuration of service delivery system
Hereinafter, the internal configuration of the
2 is a diagram illustrating an exemplary internal configuration of a service providing system according to an embodiment of the present invention.
2, a
First, according to an embodiment of the present invention, the context information obtaining unit 110 may perform a function of obtaining context information related to a content usage of a user. Here, the content may be content provided on the
According to an embodiment of the present invention, in addition to basic context information such as demographic information of a user using a content or a time or place in which a user is using the content, Context information about the object (text, image, video, audio, etc.) included in the content, context information about the content usage behavior of the user, and interaction between the user and the content Various contextual information such as context information about the user's content usage history, context information about the user's bio-signal (e.g., pulse), and contextual information about the interaction between the user and the preview page .
Specifically, according to an embodiment of the present invention, context information about a content use behavior of a user includes information about whether or not a user (i.e., a user who uses or uses a content) has used at least a part of the content, Information about the frequency with which the user uses at least a portion of the content, information about the user selecting (clicking, dragging, touching, etc.) at least a portion of the content, And information on eye tracking in a part of the image.
Specifically, in accordance with an embodiment of the present invention, contextual information about an interaction occurring between a user and a preview page includes information about a user selecting at least one of selectable objects included in a preview page, Information about performing a login involving account information entry, information about a user entering a search query for a preview page, information about a user playing a video or audio included in a preview page, and the like have.
Next, according to an embodiment of the present invention, the
In addition, according to an embodiment of the present invention, the
According to an exemplary embodiment of the present invention, the
Next, according to an embodiment of the present invention, the preview
Next, in accordance with one embodiment of the present invention, the
Next, the
Next, the
The
Configuration of the preview page
According to an embodiment of the present invention, a preview page is a preview page in which content existing in an application (i.e., content that can be provided when a user actually executes an application) And may indicate a kind of preview page that is generated as reconstructed (or processed) so as to be provided through a web browser. The preview
Specifically, according to one embodiment of the present invention, the preview page may be a mobile web page generated according to a predetermined data model, and may include text, image, moving picture, audio And the like, and in particular, may include objects capable of interacting with the user.
FIGS. 3 to 7 illustrate examples of a preview page according to an embodiment of the present invention.
3 to 7, a preview page that can be provided to a user includes a preview page (see FIG. 3) that includes an object related to a hotel reservation function that can be provided by a hotel reservation application, A preview page (see FIG. 4) containing an object related to the video playback function that can be provided by the video playback application, a preview page (see FIG. 5) A preview page (refer to FIG. 6) including an object related to a product search function that can be provided from a coupon providing function, a preview page (refer to FIG. 7) including an object related to a coupon issuing function, .
FIGS. 8 to 10 illustrate exemplary configurations for generating a preview page according to an embodiment of the present invention.
Referring to FIG. 8, the preview
Next, referring to FIG. 9, as an application is executed in the
10, when an application is executed in a
Meanwhile, according to an embodiment of the present invention, the preview page generated as described above can be indexed based on information about an application that is a source of the preview page, information on objects included in the preview page, May be referred to when the
Meanwhile, according to an embodiment of the present invention, the preview page generated as described above may include a deep link (830 of FIG. 8) for leading a connection to a specific page or a specific function in the application.
Deep link configuration
According to one embodiment of the present invention, a deep link may point to a link that allows a user to select a particular page or a specific function that is directly present in the application by selecting it. The deep
Meanwhile, according to an embodiment of the present invention, the deep link generated as described above may be indexed based on information on an application associated with the deep link, information on a page or function connected through the deep link, and the like. The index may be referred to in dynamically determining the deep link to be recommended to the user.
Example
Hereinafter, an embodiment for providing a preview page or a deep link relating to an application that is recommended to the user will be described in detail.
First, the
In addition, the
Meanwhile, according to the embodiment of the present invention, as the context information or the selection of the user changes, the preview page regarding the recommendation application and the recommendation application can be changed dynamically.
For example, it may be assumed that a user is reading an article containing a review of a movie "Himalayas " through his / her
As another example, it can be assumed that a user is reading an article containing news about a Christmas festival through his or her
Next, the
For example, it can be assumed that a user receives a preview page related to a recommended application while performing a mobile web surfing operation, such as scrolling or touching, to the
Next, the
For example, when the user performs an interaction to input a specific search word or select a specific menu while using the preview page provided to him / her, the
FIG. 11 and FIG. 12 illustrate a configuration of a user interface screen on which a content, a preview page, or a deep link is provided according to an embodiment of the present invention.
Referring to FIG. 11, a
11, the order, position, size, arrangement, and the like of the areas in which the plurality of
12, a predetermined deep link (not shown) provided in association with the
For example, in a case where an
Next, for example, when a user selects a
If, for example, a user selects a deep link provided in connection with a preview page containing information about reserving a lodging in Jinju, Gyeongsangnam-do, within the Airbnb application, A
The embodiments of the present invention described above can be implemented in the form of program instructions that can be executed through various computer components and recorded in a non-transitory computer readable recording medium. The non-transitory computer readable medium may include program instructions, data files, data structures, etc., either alone or in combination. The program instructions recorded on the non-transitory computer-readable recording medium may be those specially designed and constructed for the present invention or may be those known to those skilled in the computer software arts. Examples of non-transitory computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs, DVDs, magneto-optical media such as floppy disks magneto-optical media), and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those generated by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules for performing the processing according to the present invention, and vice versa.
While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, Those skilled in the art will appreciate that various modifications, additions and substitutions are possible, without departing from the scope and spirit of the invention as disclosed in the accompanying claims.
Therefore, the spirit of the present invention should not be construed as being limited to the above-described embodiments, and all of the equivalents or equivalents of the claims, as well as the following claims, I will say.
100: Network
200: Service providing system
210: Context information obtaining unit
220: Application Recommendation
230: Preview page manager
240: Deep link manager
250: Database
260:
270:
300: User device
400: external server
Claims (19)
Wherein the context information acquisition unit acquires context information on content usage of a user,
Dynamically determining at least one referral application to be recommended to the user and at least one preview page for the at least one referral application with reference to the obtained context information;
Wherein the application recommending step comprises providing at least one dynamically determined preview page to the user device of the user
Lt; / RTI >
Wherein the at least one preview page is generated based on an object extracted from content provided as the at least one referral application is actually executed or executed in a virtual environment.
The context information on the content usage of the user includes information on the demographic information of the user, information on the time or location of the content by the user, information on objects included in the content used by the user, Wherein the information includes at least one of information about an activity, information about an interaction, information about an interaction occurring between the user and the content, information about the content usage history of the user, and biometric information of the user.
The information on the content use behavior of the user includes information on whether or not the user has used at least a part of the content, information on the time the user has stayed in at least a part of the content, Information about a frequency, information about a selection operation performed by the user for at least a part of contents, and information about eye tracking in at least a part of contents of the user.
Wherein the at least one preview page is a mobile web page comprising an object corresponding to an item defined by a predetermined data model.
Wherein the at least one preview page comprises an object capable of interacting with the user.
In the determining step,
Wherein the application recommender dynamically determines the at least one recommendation application or the at least one preview page with further reference to information about interaction occurring between the user and the preview page.
In the determining step,
Wherein the application recommender dynamically determines the at least one recommendation application or the at least one preview page with further reference to information about the selection input from the user.
Wherein the application recommendation unit refers to at least one of contextual information on content usage of the user and information about an interaction occurring between the user and the at least one preview page, Or dynamically determining at least one deep link that leads to a connection to a particular function, and
Wherein the application recommending step comprises providing at least one dynamically determined deep link to the user device
≪ / RTI >
A context information acquiring unit for acquiring context information related to use of a user's content,
Dynamically determining at least one recommendation application to be recommended to the user and at least one preview page for the at least one referral application with reference to the obtained context information, To the user device of the user,
Lt; / RTI >
Wherein the at least one preview page is generated based on an object extracted from content provided as the at least one referral application is actually executed or executed in a virtual environment.
The context information on the content usage of the user includes information on the demographic information of the user, information on the time or location of the content by the user, information on objects included in the content used by the user, Wherein the system information includes at least one of information about an activity, information about an interaction, information about an interaction occurring between the user and the content, information about the content usage history of the user, and biometric information of the user.
The information on the content use behavior of the user includes information on whether or not the user has used at least a part of the content, information on the time the user has stayed in at least a part of the content, Wherein the system includes at least one of information about a frequency, information about a selection operation inputted by the user for at least a part of contents, and information about eye tracking in at least a part of contents of the user.
Wherein the at least one preview page is a mobile web page comprising an object corresponding to an item defined by a predetermined data model.
Wherein the at least one preview page comprises an object capable of interacting with the user.
Wherein the application recommendation unit dynamically determines the at least one recommended application or the at least one preview page with further reference to information about the interaction occurring between the user and the preview page.
Wherein the application recommendation section dynamically determines the at least one recommendation application or the at least one preview page with further reference to information about the selection input from the user.
Wherein the application recommendation unit refers to at least one of context information about the content usage of the user and information about an interaction occurring between the user and the at least one preview page, Or at least one deep link that leads to a connection to a particular function, and provides at least one dynamically determined deep link to the user device.
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| Application Number | Priority Date | Filing Date | Title |
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| KR1020160016421A KR101779034B1 (en) | 2016-02-12 | 2016-02-12 | Method, system and non-transitory computer-readable recording medium for providing preview pages of application |
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| KR1020160016421A KR101779034B1 (en) | 2016-02-12 | 2016-02-12 | Method, system and non-transitory computer-readable recording medium for providing preview pages of application |
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| KR20170094995A KR20170094995A (en) | 2017-08-22 |
| KR101779034B1 true KR101779034B1 (en) | 2017-09-18 |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107748686B (en) * | 2017-11-30 | 2021-03-12 | Oppo广东移动通信有限公司 | Application program starting optimization method and device, storage medium and intelligent terminal |
| CN111026478B (en) * | 2019-11-26 | 2024-01-19 | 维沃移动通信有限公司 | Application program preview method and terminal equipment |
| WO2022071733A1 (en) * | 2020-09-30 | 2022-04-07 | 삼성전자주식회사 | Electronic device and control method thereof |
Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2011516942A (en) | 2008-03-05 | 2011-05-26 | マイクロソフト コーポレーション | Service preview and access from application page |
| WO2014022325A1 (en) * | 2012-07-31 | 2014-02-06 | Microsoft Corporation | Providing application result and preview |
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Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2011516942A (en) | 2008-03-05 | 2011-05-26 | マイクロソフト コーポレーション | Service preview and access from application page |
| WO2014022325A1 (en) * | 2012-07-31 | 2014-02-06 | Microsoft Corporation | Providing application result and preview |
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