KR101774007B1 - Method and system for advertisement utilizing history channel - Google Patents

Abstract

The present invention relates to a method and system for providing an advertisement using a history channel. According to one aspect of the present invention, an advertisement providing method using a history channel includes extracting first advertisement information and second advertisement information based on a visit history of a user and a predetermined keyword input by a user, And providing the first advertisement information to the first advertisement area and the second advertisement information to the second advertisement area by a display unit, wherein the first advertisement information and the second advertisement information include the same advertisement information .

Description

[0001] METHOD AND SYSTEM FOR ADVERTISEMENT UTILIZING HISTORY CHANNEL [0002]

The present invention relates to a method and system for providing an advertisement using a history channel. More particularly, the present invention relates to a method and system for providing an advertisement through a history channel, Advertisers and advertisers can be continuously exposed to the advertisements, and users can easily visit the sites that they have visited so that the system operators, advertisers, and users And more particularly, to a method and system for providing an advertisement using a history channel that can satisfy all users.

With the spread of the Internet, the importance of advertising using the Internet is increasing, and the kinds of advertising using the Internet are also being developed.

The most classic form of advertising using the Internet is banner advertising, which is a banner advertisement in the form of a banner-like text, picture, or video in a so-called ad area, . In the case of banner advertising, if the user takes actions such as clicking or mouse-over on the corresponding banner advertisement, the banner advertisement is activated and the detailed advertisement contents are provided or the advertisement effect is obtained by linking to the corresponding website Can be obtained.

However, in the form of banner advertisement, the advertising effect is reduced by providing the advertisement unilaterally regardless of the user's taste, taste, or interest, and the color used in the banner advertisement is various. Especially, When inserting an advertisement, consistency is not maintained and it seems complicated, so there is also a drawback that the beauty of the site is deteriorated.

On the other hand, search advertising is attracting attention as a new form of advertising model using the Internet. The search advertisement is an advertisement that matches an advertisement matched with the input keyword based on an expectation that a product or service matched with the keyword entered by a portal site or the like that provides search results or the like will be more interested in the advertisement, And is also referred to as a search advertisement. In the case of search ads, we provide the details of the advertisement to provide detailed advertisement contents only by the users themselves and actions such as clicking or mouse-over of the user, or linking to the website corresponding to the advertisement The advertising effect can be obtained.

However, in order to increase the advertising revenue, it is necessary for the site operator to provide a plurality of advertisements for a plurality of advertisers in order to increase the advertising revenue. The advertisement effect of the specific advertiser is diluted by a plurality of advertisements in response to the input keyword of the user in response to the input keyword of the user, There is a problem that advertisements must be made only for the users.

On the other hand, even in the case of a site operator, in order to increase the advertising revenue, even if a plurality of advertisements are received, the advertisement space for the search advertisement is limited. Therefore, there is a problem that the advertising revenue for the search advertisement is limited. There is a problem that it is not possible to confirm the history of the sites that the user has previously visited and visited unless he / she saves the link through the bookmark.

Accordingly, it is possible to solve the inconvenience or problems of each party that occurred in the conventional search advertisement, and in the viewpoint of the site operator, it is possible to give more advertisement revenue by placing more advertisements in a limited space of the site, You can double your advertising effectiveness based on more aggressive ad impressions that do not rely on specific keywords you enter, and you'll be able to use your site more conveniently as you can see the history of sites you've previously visited with interest. There is a growing demand for new search advertising services.

An object of the present invention is to solve the above-mentioned problems of the prior art.

One object of the present invention is to provide a system and method for providing a site operator with a more improved advertising revenue by allowing more advertisement to be displayed without inconveniencing user's design or consistency in a limited space of a site .

It is another object of the present invention to provide a method and system for providing an advertisement to a user by moving away from a conventional search advertisement that manually provides an advertisement depending on a keyword inputted by a user, It is possible to obtain a more effective advertising effect as compared with other advertisements.

It is yet another object of the present invention to provide a user's own visit history without having to directly store the visited site through a favorite, so that the user can use the site more conveniently.

In order to achieve the above-described object of the present invention and to achieve the specific effects of the present invention described below, the characteristic structure of the present invention is as follows.

According to one aspect of the present invention, an advertisement providing method using a history channel includes extracting first advertisement information and second advertisement information based on a visit history of a user and a predetermined keyword input by a user, And providing the first advertisement information to the first advertisement area and the second advertisement information to the second advertisement area by the first advertisement information and the second advertisement information, do not include.

According to another aspect of the present invention, there is provided a method of providing an advertisement using visit history, comprising: extracting at least one piece of advertisement information based on a predetermined keyword input by a user by an extracting unit; And providing the sorted one or more pieces of advertisement information to the advertisement area, wherein the ranking is calculated in consideration of the user's visit history of the advertisement information.

According to another aspect of the present invention, an advertisement providing system using a history channel includes an extracting unit that extracts first advertisement information and second advertisement information based on a visit history of a user and a predetermined keyword input by a user, And a display unit for providing the first advertisement information to the first advertisement area and the second advertisement information to the second advertisement area, wherein the first advertisement information and the second advertisement information do not include the same advertisement information.

According to another aspect of the present invention, an advertisement providing system using visit history includes an extracting unit for extracting one or more pieces of advertisement information based on a predetermined keyword input by a user, and an extracting unit for extracting the one or more pieces of advertisement information And a display unit for providing the advertisement information to the advertisement area, wherein the ranking is calculated in consideration of the user's visit history of the advertisement information.

As described above, according to the present invention, it is possible to display more advertisements without inconveniencing the design or consistency of the website in a limited space of the site, thereby improving the advertisement revenue to the site operator .

In addition, according to the present invention, it is possible to avoid a conventional search advertisement that manually provides an advertisement depending on a keyword input by a user, so that an advertiser continuously exposes his or her advertisement to a user regardless of a keyword input by the user A more efficient advertisement effect can be obtained as compared with the advertisement.

In addition, according to the present invention, a visit history of a user can be provided without having to directly store the visited site, and the user can use the site more conveniently.

1 is a diagram schematically showing an entire system including a search advertisement providing system according to an embodiment of the present invention.
2 is a detailed configuration diagram of a search advertisement providing system according to an embodiment of the present invention.
3 is a detailed configuration diagram of an extracting unit of a search advertisement providing system according to an embodiment of the present invention.
4 is a flowchart illustrating an advertisement information providing method and a subordinate advertisement information selection method performed in the search advertisement providing system according to an embodiment of the present invention.
5A and 5B are diagrams illustrating advertisement information providing screens provided by a search advertisement providing system according to an embodiment of the present invention.
5C is an exemplary view illustrating a visit history confirmation screen provided by the search advertisement providing system according to an embodiment of the present invention.

The following detailed description of the invention refers to the accompanying drawings, which illustrate, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different, but need not be mutually exclusive. For example, certain features, structures, and characteristics described herein may be implemented in other embodiments without departing from the spirit and scope of the invention in connection with an embodiment. It is also to be understood that the position or arrangement of the individual components within each disclosed embodiment may be varied without departing from the spirit and scope of the invention. The following detailed description is, therefore, not to be taken in a limiting sense, and the scope of the present invention is to be limited only by the appended claims, along with the full scope of equivalents to which the claims are entitled, if properly explained. In the drawings, like reference numerals refer to the same or similar functions throughout the several views.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, so that those skilled in the art can easily carry out the present invention.

[Preferred Embodiment of the Present Invention]

In an embodiment of the present invention, the term "advertisement information" should be interpreted broadly to include all information related to an advertiser's advertisement, which may be provided when a user enters a particular keyword. As an example of the advertisement information, advertiser related information such as the name of an advertiser or an image representing an advertiser, specific keywords to which an advertisement of an advertiser can be provided according to the input, and a search advertisement area and / or a history channel area (UI) including one or more specific advertisement texts or one or more advertisements to be displayed, a position and size of a screen on which advertisement information can be displayed, and the like. And the information related to the advertisement of the advertiser may all be included in the advertisement information.

In the embodiment of the present invention, the term "search advertisement area" refers to an area for providing advertisement information matched with a keyword input by a user. As shown in the exemplary screen shown in Fig. 1, A power link, a positive link, and the like in a specific area of the area providing the result, but it is not limited to the area shown in FIG. 1, and any area in the space of the web site may correspond to this. However, the "search advertisement area" corresponds to a separate area to be compared with the "history channel area"

In the embodiment of the present invention, the term "history channel area" matches advertisement information about the sites if there is a visit history, which is a site matched with a user, And it is not limited to any particular area since any area within the website space can be used for the "history channel area ". However, the "history channel area" corresponds to a separate area separate from the "search advertisement area ".

In an embodiment of the present invention, the term "visit history" should be interpreted in its broadest sense to include advertising information for sites that the user has already visited. The "visit history" is updated every time a user visits a specific site and is stored in the database. A part or all of the advertisement information corresponding to "visit history ", such as an advertisement text, , Can be provided to the user through the "history channel area ".

Complete system configuration

1 is a diagram schematically showing an entire system including a search advertisement providing system according to an embodiment of the present invention.

1, a whole system according to an exemplary embodiment of the present invention includes a search advertisement providing system 100 including a database 300, and a search advertisement providing system 100 connected to one or more user terminal devices 400 through a communication network 200 .

According to an embodiment of the present invention, the search advertisement providing system 100 receives a keyword requesting a search from the user terminal 400 and determines whether an advertisement related to the keyword exists and sites And if necessary, receives the associated advertisement information from the database 300 based on the keyword, and transmits the advertisement information to the user terminal 400 so as to be provided to the search advertisement area And provides advertisement information based on the visit history of the sites that the user has already visited to the user terminal 400 so as to be provided in the history channel area according to the result of the previous determination. In addition, the search advertisement providing system 100 further performs a function of updating the visit history of the user when selecting the predetermined advertisement information provided in the search advertisement area and / or the history channel area, Can be performed.

According to another embodiment of the present invention, the search advertisement providing system 100 receives a keyword requesting a search from the user terminal device 400, and determines whether or not an advertisement related to the keyword exists and sites (CTR) and bid amount of the advertisement, if there is an advertisement, it receives one or more associated advertisement information from the database 300 based on the keyword, and based on each ranking, To the user terminal 400 so as to be provided in a prescribed advertisement area in the order of sorting.

The search advertisement providing system 100 may include a function of providing an integrated search result including advertisement information provided in a history channel area and advertisement information provided in a search advertisement area for a predetermined keyword, It may perform only a function of providing information. In addition, according to another embodiment of the present invention, the search advertisement providing system 100 may be physically divided into a plurality of devices by the functions thereof. The detailed components and detailed functions of the search advertisement providing system 100 will be described later.

In addition, according to an embodiment of the present invention, the communication network 200 may be configured without regard to its communication mode such as wired and wireless, and may be a personal area network (PAN), a local area network , A metropolitan area network (MAN), a wide area network (WAN), and the like.

In addition, according to an embodiment of the present invention, the database 300 may include data for determining whether a search word input from a user corresponds to a keyword to be provided with an advertisement, And may further include advertisement information provided through the history channel area. In addition, it may further include various factors such as a visit history for each advertisement information, a click rate (CTR), various factors that can be used for ranking ranking of advertisement information such as a bid amount, and an advertiser account necessary for billing according to an advertisement execution.

Meanwhile, the user terminal 400 according to an exemplary embodiment of the present invention is an input / output device including a function for connecting with a search advertisement providing system 100 through a communication network 200 for a user to receive information , A memory device such as a desktop computer as well as a mobile communication terminal including a notebook computer, a workstation, a palmtop computer, a personal digital assistant (PDA), a web pad, The present invention can be adopted as a user terminal device 400 according to the present invention. Preferably, the system is connected to the search advertisement providing system 100, and the advertisement information through the search advertisement area related to the keyword inputted by the user and / or the visit history about the sites that the user has already visited In order to receive advertisement information, a web browser in the user terminal 400 may be executed and used, but the present invention is not limited thereto.

Search ad serving system

2 is a detailed configuration diagram of a search advertisement providing system 100 according to an embodiment of the present invention.

2, a search advertisement providing system 100 according to an exemplary embodiment of the present invention includes a transmitting / receiving unit 110, an analyzing unit 120, an extracting unit 130, a display unit 140, and a charging unit 150 ).

The transceiver 110 according to an embodiment of the present invention receives a keyword input from the user terminal 400 through the communication network 200 and transmits the keyword to the analyzer 120, And transmits information provided from the display unit 140 to the user terminal device 400 in response to the keyword.

The analysis unit 120 according to an embodiment of the present invention receives the keyword received from the transceiver unit 110 and analyzes the received keyword to determine whether the search advertisement should be provided and the advertisement information related to the keyword exists Or not. As an example of the function performed by the analyzer 120, whether or not the received keyword is related to a keyword already purchased by the at least one advertiser, Another example is to judge whether or not the received keyword is a target of a search advertisement through determination of whether or not the search advertisement is prohibited due to the purpose of the public interest or the like. However, It is not an analysis. Whether or not a predetermined keyword is a target of a search advertisement may be added, changed or deleted according to various criteria and the trend of the time such as whether the target keyword is a target of a purchase by an advertiser or a target of a purchase prohibition due to a purpose of a public interest.

In a case where the keyword received as a result of analysis by the analysis unit 120 corresponds to a search advertisement target and corresponds to a keyword already purchased by one or more advertisers for the purpose of providing an advertisement, the extraction unit 130 according to an embodiment of the present invention, Extracts the advertisement information related to the received keyword through the database 300 and delivers the extracted advertisement information to the display unit 140 to provide the extracted advertisement information to the user terminal 400. [ Details of the extracting unit 130 and detailed functions will be described later.

Next, the display unit 140 according to an embodiment of the present invention receives the advertisement information related to the keyword input by the user from the extraction unit 130 and provides the advertisement information through the user terminal device 400 . The display unit 140 arranges the advertisement information to be provided in the search advertisement area in the search advertisement area, and the advertisement information about the visit history, which is the sites that the user has already visited, to be provided in the history channel area, And the like. An exemplary screen of the advertisement information arranged as described above and provided through the user terminal device 400 is shown in FIG. 6B, but is not limited to the illustrated example, and the advertisement information is not disposed. If the number of pieces of advertisement information for the visit history, which is a site that the user has already visited, to be provided in the history channel area is equal to or larger than a predetermined number, the display unit 140 displays the advertisement information, It is obvious to those skilled in the art that it is possible to provide advertisement information on a visit history in a history channel area defined by various methods such as a method of providing only a predetermined number in order, will be.

When the user selects predetermined advertisement information in the search advertisement area among the advertisement information provided through the display unit 140 and visits the associated predetermined site, the display unit 140 displays the advertisement information selected by the user in the site And updates the visit history stored in the database 300, or stores the visit history if there is no visit history conventionally. Therefore, when extracting the advertisement information in the history channel area by the extracting unit 130, it is possible to extract the advertisement information based on the updated visit history, which is different from the previous one. Examples of the visit history that the display unit 140 stores or updates in the database 300 include a part or all of user personal information such as a user ID, a keyword entered by a user, a name of a site visited by a user, And may be any data as long as it is data for providing advertisement information on a site that the user has already visited by the extracting unit 130 to the history channel area. Further, even if the user is not logged in at the time of selecting the user's advertisement information, it is possible to utilize the user's personal information as part or all of the user's personal information by using the cookie information already stored in the user terminal device 400 It is obvious to the engineer.

Also, the display unit 140 can provide advertisement information on the visit history, which is a site that the user has already visited by the user's choice, through the history channel area without inputting a predetermined keyword. In this case, the visit history can be searched by date so that the advertisement information about the visit history, which is a site that the user has already visited, can be confirmed in more detail.

The display unit 140 links the web site to the advertisement information provided through the history channel area so that the user can easily return to the site that the user has already visited using the visiting history, It can be implemented further to be connected. In this case, billing by the billing unit 150 may occur as will be described later.

The display unit 140 according to another embodiment of the present invention arranges one or more pieces of advertisement information received from the extracting unit 130 on the basis of the respective rankings and provides the aligned one or more pieces of advertisement information to a predetermined advertisement area . Here, the ranking may be calculated in consideration of a visit history of a user who inputs a predetermined keyword for each advertisement information, and in a case where a plurality of pieces of received advertisement information are provided, the ranking may be provided in a predetermined order in a higher ranking order. The CTR or the bid amount may be additionally considered in calculating the ranking, and in the case of the advertisement information in which the visit history exists, the ranking may be relatively low (in inverse proportion) or may be excluded in the ranking calculation. Therefore, among the advertisement information provided in a predetermined advertisement area, the advertisement information in which the user's visit history exists may be relatively low in ranking and may be arranged in a low ranking or not.

The advertisement information that is not provided in the predetermined advertisement area may be confirmed in a separate advertisement area because ranking information is low due to the presence of the visiting history or ranking calculation is excluded. Here, the predetermined advertisement area and the separate advertisement area may be the "search advertisement area" and the "history channel area" or vice versa, or an advertisement area that may be otherwise set.

Although it has been described that the ranking according to ranking of advertisement information and the calculation of ranking are performed in the display unit 140, it is possible to perform in the extraction unit 130 or any other component of the search advertisement providing system 100 Will be apparent to those skilled in the art.

Lastly, the billing unit 150 according to an embodiment of the present invention may be configured to expose advertisement information for a specific keyword sold to an advertiser through a known auction procedure or the like, And performs billing when the billing occurs. As a billing method by the billing unit 150, a billing method based on a cost per impression (CPM) that calculates an advertisement cost according to the number of times the advertisement information is provided in a search advertisement area and / or a history channel area as a result of a user inputting a specific keyword ) Method, a cost per click (CPC) method in which a user calculates ad costs according to a selection such as clicking or mouse-over a specific advertisement information among advertisement information provided in a search advertisement area and / or a history channel area, or Regardless of the number of times the advertisement information is exposed, the advertiser may pay a fixed amount of the advertising fee for the period of purchase. However, the present invention is not limited to this, and various known charging methods may be applied or modified, It will be obvious to those of ordinary skill in the art that the present invention can be applied to other types of apparatuses. However, for ease of explanation of the present invention, it is assumed that the CPC charge is applied to the history channel area.

More specifically, when the user clicks any one of the advertisement information provided in the history channel area through the display unit 140, the billing unit 150 recognizes the billing based on the CPC method according to the click, Is in the execution period. That is, the period in which the advertiser has contracted to purchase the predetermined keyword through a procedure such as a known auction and provide advertisement for the predetermined keyword is the execution period, and only when the billing unit 150 is in the execution period, Can be processed. Since the advertisement information provided in the history channel area is advertisement information on the visit history which is the sites visited by the user in the past, the advertisement information can be provided regardless of whether the execution period is over or not. However, If the billing continues due to the continuous clicking of the user even though the advertisement execution period has already ended, additional advertisement execution is inevitable and the advertisement cost may be unstable due to the additional advertisement execution. Therefore, regardless of whether or not the advertisement is executed, the advertisement information provided in the history channel area may be provided so as to provide the advertisement information irrespective of the advertisement execution period if the visit history corresponds to the sites that the user has visited before. It is preferable that the billing based on the click of the advertisement information is generated only when the corresponding advertisement information is being executed. Of course, the billing occurrence conditions can be determined in different ways depending on the implementation of various other billing methods and the like.

The analyzing unit 120, the extracting unit 130, the display unit 140, and the billing unit 150 in FIG. 2 may be physically implemented in a single machine or a part or each of them may be physically May be implemented in another machine, or a plurality of physically existing machines having the same function may exist in parallel. It will be apparent to those skilled in the art that various modifications and changes may be made in the present invention without departing from the spirit and scope of the invention.

The  function

Next, referring to FIG. 3, an advertisement information extraction method performed by the extraction unit 130 of the search advertisement providing system 100 according to an embodiment of the present invention will be described in detail.

The extracting unit 130 according to an embodiment of the present invention may be further divided into a first area advertisement information extracting module 131 and a second area advertisement information extracting module 132. [

The first area advertisement information extracting module 131 according to an embodiment of the present invention stores the advertisement information in the search advertisement area selected by the user, which is stored in the database 300 by the display unit 140 described above, Or extracts advertisement information to be provided to the history channel area based on the updated visit history. According to the first embodiment of the present invention, it is possible to extract advertisement information corresponding to the upper or a whole of the visit history sorted in order of the latest visited sites by the user irrespective of the keyword inputted by the user, According to the second embodiment of the present invention, only the sites related to the keyword entered by the user among the visited histories arranged in order of the most recently visited sites, and the upper part or all of the visiting history extracted through the intersection of the two It is possible to extract only the advertisement information corresponding to the advertisement information. As shown in FIG. 5A, when it is assumed that the user clicks the first and fifth advertisement information displayed in the red box among the five pieces of advertisement information provided to the search advertisement area as a result of the user inputting the "mobile phone" The user can visit the site corresponding to the clicked advertisement information through the corresponding web browser or through execution of a new web browser. In this case, the visit history of the user is stored or updated based on the sites corresponding to the first and fifth advertisement information. When the user inputs a "mobile phone" or another keyword as a keyword, a history channel area is designated in a specific area of the web page as shown in FIG. 5B, and a visit is made to the designated history channel area, The first area advertisement information extraction module 131 of the extraction unit 130 extracts and provides the advertisement information about the history.

The first area advertisement information extracting module 131 according to the embodiment of the present invention extracts the advertisement information from the 'I viewed link' (see FIG. 5C), which is a predetermined menu provided to the user to show the visit history, And displaying the information corresponding to the search criterion, such as by date, by referring to the search database 300 and providing the information corresponding to the search criterion to the display unit 140 when the user selects the search criteria.

The second area advertisement information extracting module 132 extracts the remaining advertisement information from the advertisement information related to the keyword inputted by the user except for the advertisement information extracted by the first area advertisement information extracting module 131 Extract information. More specifically, in the above example, the user continuously inputs the "mobile phone" as the keyword, and the advertisement information about the visit history, which is the sites visited by the user before clicking, is provided through the first area advertisement information extracting module 131 The second area advertisement information extraction module 132 extracts and provides the advertisement information excluding the advertisement information provided through the history channel advertisement area. 5A and 5B, since the user clicks on the two (first and fifth) pieces of advertisement information among the five pieces of advertisement information provided in the search advertisement area of FIG. 5A, when the user subsequently inputs the same keyword " The advertisement information for the visited sites is provided in the history channel area. In the search advertisement area, two pieces of advertisement information related to the visit history are excluded in the search advertisement area, and the new advertisement information 2 Will be selected and provided.

Various methods and algorithms can be applied to the method for selecting the advertisement information provided in the new search advertisement area among the advertisement information of the subordinate order by the second area advertisement information extracting module 132 according to the embodiment of the present invention , The following selection method can be applied in order to select advertisement information suited to the personal characteristics of the user and obtain a higher advertisement effect.

user keyword Search Count Sectors Clicks CTR Election ranking Hong Gil Dong cellphone 100 General shopping mall 0 3rd place Small shopping mall 5 5 1st Price comparison 0 3rd place manufacturer 2 2 2nd place

Table 1 is a table showing a result of a user attempting to search for a specific keyword and clicking a part of advertisement information provided accordingly. Referring to Table 1, the user "Hong Kil Dong" tried to search 100 times for the keyword "mobile phone ", 5 times of advertisement information corresponding to a small shopping mall and 2 times of clicking advertisement information corresponding to a manufacturer Able to know. Therefore, the user "Hong Kil Dong" is most likely to prefer the advertisement information corresponding to the small shopping mall, and next, the advertisement information corresponding to the manufacturer can be grasped as the next. Therefore, When the advertisement information is subordinated to the advertisement information, the subordinate advertisement information corresponding to the small shopping mall is first extracted and if it does not exist, the subordinate advertisement information corresponding to the next selected advertisement is extracted. Can be selected. Therefore, it is possible to provide the advertisement information in the business type in which the user is more interested in the user's viewpoint, and to improve the advertisement efficiency by providing the advertisement information in the business type in which the user is more interested in the advertiser's position Respectively. If the number of clicks per search number, that is, the click through rate (CTR), is equal for a plurality of types of business, the advertisement information may be selected arbitrarily among a plurality of business types. In Table 1, the user's personal characteristics are classified according to the type of business. However, it is possible to classify the user's personal characteristics through various classification criteria other than the business type and determine the advertisement information selection ranking accordingly, something to do.

The first area advertisement information extracting module 131 or the second area advertisement information extracting module 132 of the extracting unit 130 according to another embodiment of the present invention may be configured such that, One or more pieces of advertisement information may be extracted based on a predetermined keyword, and sorting or ranking according to the ranking of the advertisement information may be performed.

Providing advertising information and Subordination  Example of how to select advertising information

Next, referring to FIG. 4, description will be made of a method for providing advertisement information and a method for selecting subordinate advertisement information performed in the search advertisement providing system 100 according to an embodiment of the present invention.

4, when the user accesses the search advertisement providing system 100 through the user terminal 400 and inputs a predetermined keyword (S110), the analyzing unit 120 analyzes the keyword, The extraction unit 130 extracts the advertisement information associated with the keyword and provides the extracted advertisement information to the search advertisement region through the display unit 140 in operation S120. Assume that no sites visited in the past. If the user selects the specific advertisement information from the advertisement information provided in the search advertisement area (S 130), the display unit 140 recognizes the advertisement information selected by the user as the site visited by the user and stores the visit history in the database 300 (S140). Thereafter, when the user selects the visit history search instead of the input of the predetermined keyword (S150), the extracting unit 130 provides the advertisement information based on the visit history stored in the database 300 (S151). If the user selects one of the advertisement information by clicking or the like (S152), the billing unit 150 determines whether the selected advertisement information corresponds to the advertisement execution period (S153), and if it is within the advertisement execution period (S154). Then, the related site is provided in various ways such as a method of moving to a site related to the advertisement information selected by the user in the current tab, or moving through a new browser or tab (S155).

If the user inputs a keyword identical to the previously input keyword (S160) after the visit history storing step (S140), the extracting unit 130 analyzes the stored user visit history (S161). The analysis includes comparing the CTR and the like to determine which category of advertisement the user who has input the keyword prefers to determine the advertisement ranking. Based on the analysis result, the extracting unit 130 extracts advertisement information related to the visit history to be provided to the history channel area (S162), and extracts advertisement information to be provided to the search advertisement region (S163). The step of extracting the advertisement information to be provided to the search advertisement area may further include extracting the advertisement information by the number of pieces of advertisement information excluded by the visit history based on the ranking of the subordinate advertisement information. Next, in step S164, the display unit 140 displays advertisement information to be provided to the history channel area among the advertisement information extracted by the extracting unit 130 in the history channel area, And provides it to the advertisement area. If the user selects one of the pieces of advertisement information provided in the history channel area by clicking or the like (S165), the billing unit 150 repeats the above-described steps S153 to S155.

4, the present invention is not limited to the embodiment described above, and it is possible to select each step described in FIG. 4 according to the skill level of a typical technician and its selection, A new embodiment may be implemented by changing the order of, or adding, deleting, or changing additional contents based on the embodiment of FIG. 4, It is a well-known fact that it can belong to the category of inventive thought.

Embodiments according to the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and configured for the present invention or may be available to those skilled in the art of computer software. Examples of the computer-readable recording medium include magnetic media such as a hard disk, a floppy disk, and a magnetic tape; optical media such as CD-ROM and DVD; magnetic recording media such as a floppy disk; Includes hardware devices specifically configured to store and execute program instructions such as magneto-optical media and ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

As described above, the present invention has been described with reference to particular embodiments, such as specific elements, and specific embodiments and drawings. However, it should be understood that the present invention is not limited to the above- And various modifications and changes may be made thereto by those skilled in the art to which the present invention pertains.

Accordingly, the spirit of the present invention should not be construed as being limited to the embodiments described, and all of the equivalents or equivalents of the claims, as well as the following claims, belong to the scope of the present invention .

Claims (24)

A method for providing an advertisement using a history channel,
Extracting the first advertisement information and the second advertisement information based on the visit history of the user and the predetermined keyword input by the user by the extracting unit,
And providing the first advertisement information to the first advertisement area and the second advertisement information to the second advertisement area by the display unit,
Wherein the first advertisement information and the second advertisement information are extracted,
Extracting advertisement information associated with the user's visit history as the first advertisement information;
Extracting third advertisement information related to a predetermined keyword inputted by the user and excluding advertisement information overlapping with the first advertisement information among the third advertisement information,
Wherein the second advertisement information includes the third advertisement information in which advertisement information overlapping with the first advertisement information is excluded. The method according to claim 1,
Wherein the first advertisement information and the second advertisement information are extracted,
And further extracting the subordinate advertisement information by the number of the excluded advertisement information,
And the second advertisement information further includes the extracted subordinate advertisement information. The method of claim 2,
Wherein the step of extracting the subordinate advertisement information comprises:
Calculating a frequency of selection of an advertiser business type of the predetermined keyword from the visit history of the user,
Designating a subordinate advertisement selection order in the order of the advertisers having the high selection frequency; and
And extracting the advertisement information corresponding to the business type in the order of the business type having the highest ranking of the subordinate advertisement selection order as the number of the excluded advertisement information. The method according to claim 1,
If any one of the second advertisement information provided in the second advertisement area is selected by the user,
Further comprising the step of updating the visit history by the display unit. The method according to claim 1,
When one of the first advertisement information provided to the first advertisement area is selected by the user,
Further comprising the step of charging the selected advertisement information by a billing unit. The method of claim 5,
The charging step may include:
Determining whether the selected advertisement information corresponds to an advertisement execution period, and
Further comprising the step of charging the advertisement information only when the advertisement execution period corresponds to the advertisement execution period. The method of claim 6,
Wherein the billing is a cost per click (CPC). The method of claim 2,
Wherein the first advertisement information extracting step comprises:
And extracting only a predetermined number of pieces of advertisement information associated with the visit history of the user as the first advertisement information. A method for providing an advertisement using a visit history,
Extracting at least one piece of advertisement information based on a predetermined keyword inputted by the user by the extracting unit; And
And providing, by the display unit, the one or more pieces of advertisement information sorted on the basis of respective ranking, to the advertisement area,
The ranking is calculated in consideration of the user's visit history of the advertisement information,
Wherein the ranking is inversely proportional to the user's visit history of the advertisement information or the advertisement information in which the user's visit history exists is excluded from the ranking calculation. The method of claim 9,
Wherein the ranking is calculated by considering at least one of a click through rate (CTR) and a bid amount of the advertisement information. delete The method of claim 9,
Wherein the advertisement information having the user's visit history among advertisement information not provided in the advertisement area can be confirmed in a separate advertisement area. 1. An advertisement providing system using a history channel,
An extracting unit for extracting the first advertisement information and the second advertisement information based on the visit history of the user and the predetermined keyword inputted by the user,
And a display unit for providing the first advertisement information to the first advertisement area and the second advertisement information to the second advertisement area,
The extracting unit extracts the first advertisement information and the second advertisement information,
Extracting advertisement information associated with the user's visit history as the first advertisement information, extracting third advertisement information associated with a predetermined keyword input by the user, and extracting, from among the third advertisement information, It further includes excluding information,
Wherein the second advertisement information includes the third advertisement information in which advertisement information overlapping with the first advertisement information is excluded. 14. The method of claim 13,
The extracting unit extracts the first advertisement information and the second advertisement information,
Further extracting the subordinate advertisement information as much as the number of the excluded advertisement information,
And the second advertisement information further includes the extracted subordinate advertisement information. 15. The method of claim 14,
The extracting unit extracts the subordinate advertisement information,
A frequency of selecting advertisements of the advertiser by the industry type of the predetermined keyword from the visit history of the user and designating a subordinate advertisement selection order in the order of the advertisers having the high selection frequency; And extracting the corresponding advertisement information by the number of the excluded advertisement information. 14. The method of claim 13,
Wherein the display unit further updates the visit history when any one of the second advertisement information provided in the second advertisement area is selected by the user. 14. The method of claim 13,
Further comprising a charging unit configured to charge the selected advertisement information if any one of the first advertisement information provided to the first advertisement area is selected by the user. 18. The method of claim 17,
The billing unit,
Determining whether the selected advertisement information corresponds to the advertisement execution period, and proceeding to charge the advertisement information only when the advertisement information corresponds to the advertisement execution period. 19. The method of claim 18,
Wherein the billing is a cost per click (CPC). 15. The method of claim 14,
The extracting unit extracts the first advertisement information,
And extracts only a predetermined number of pieces of advertisement information related to the user's visit history as the first advertisement information. 1. An advertisement providing system using a visit history,
An extracting unit for extracting at least one piece of advertisement information based on a predetermined keyword input by a user; And
And a display unit for providing the advertisement area with the at least one advertisement information sorted based on each ranking,
The ranking is calculated in consideration of the user's visit history of the advertisement information,
Wherein the ranking is inversely proportional to the user's visit history of the advertisement information or the advertisement information in which the user's visit history exists is excluded from the ranking calculation. 23. The method of claim 21,
Wherein the ranking is calculated by considering at least one of a click through rate (CTR) and a bid amount of the advertisement information. delete 23. The method of claim 21,
Wherein the advertisement information in which the user's visit history exists among advertisement information not provided in the advertisement area can be confirmed in a separate advertisement area.

Images