KR101761894B1 - Advertisement device of moving type using vehicle - Google Patents

Abstract

The present invention relates to a portable advertisement apparatus using a vehicle, and a technical problem to be solved is to overcome the limitations on the high power consumption and space utilization of the conventional LED display board and the physical limitations on the size of the LCD monitor, While providing a luxurious product image.
For example, a vehicle-mounted container; A screen panel unit installed on at least one side of three sides of the container; And a projector unit installed inside the container and projecting image information to the screen panel unit to display an image through the screen panel unit.

Description

TECHNICAL FIELD [0001] The present invention relates to a mobile advertisement apparatus using a vehicle,

An embodiment of the present invention relates to a mobile advertisement apparatus using a vehicle.

There are vehicles using the LED display board and the LCD monitor system as publicity methods using general advertisement vehicles. Here, the LED display panel method has a drawback in that it is possible to realize a clear and bright screen, but it is disadvantageous in terms of power consumption and space of the LED display board because of its large volume. The LCD monitor method is advantageous compared to the LED display panel in terms of the power consumption and the space utilization inside the vehicle, but the screen size is so small that it is insufficient to draw attention to the surroundings.

In addition, in the case of an advertisement vehicle using an LED electric signboard, it is difficult to use it for other purposes other than advertisement image display, and power consumption is high, In spite of these disadvantages, the advertisement method using the LED display board is widely used for the intense advertisement using the bright luminance and the amplifier speaker.

In addition, an advertisement vehicle using an LCD monitor is advantageous in that it can be advertised while consulting in a vehicle or carrying an advertisement product. However, there is a physical limit to the size of an LCD monitor, and it is not sufficient to give a strong impression to people due to low luminance There is a dot.

Such LED electronic signboards and LCD monitor promotional methods have limitations to advertise high quality image products, and they are not interactive advertisements, but unidirectional advertisements. Therefore, there is a lack of interest and appeal to the public.

Registration Practice No. 20-0364133 (Date of Registration: September 30, 2004) Registration No. 10-1444022 (Registration date: September 17, 2014)

The embodiment of the present invention overcomes the physical limitations of the conventional LED electronic signboard with respect to high power consumption and limited space utilization and the size of the LCD monitor and provides a vehicle that can provide a product image that is more efficient, And provides a mobile advertisement device using the mobile advertisement.

A mobile advertisement apparatus using a vehicle according to the present embodiment includes: a container mounted on a vehicle; A screen panel unit installed on at least one side of three sides of the container; And a projector unit installed inside the container and projecting image information to the screen panel unit to display an image through the screen panel unit.

The container may include an upper panel unit connected to an upper portion of the container and covering the screen panel unit and opening / closing at least one side of three sides of the container; A lower panel unit connected to a lower portion of the container to cover the screen panel unit and to open and close at least one side of three sides of the container; An upper panel opening / closing guide unit for guiding opening and closing operations of the upper panel unit and fixing the opened upper panel unit at a predetermined angle; And a lower panel fixing part fixing the lower panel part at a predetermined angle when the lower panel part is opened.

In addition, the screen panel portion may include a transparent material layer and a PDLC film layer bonded to one surface of the transparent material layer.

In addition, the projector unit projects first image information or second image information on the screen panel unit to display an image on the screen panel unit, and the mobile advertisement apparatus controls the application of current to the PDLC film layer A screen control unit; And controlling the projector unit to project the first image information when a current is not applied to the PDLC film layer, and to control the projector unit to project the second image information when a current is applied to the PDLC film layer, And a projector control unit for displaying a pseudo hologram synthesized with an actual advertisement product provided inside the container.

In addition, the screen control unit may include a timer switch that is turned on / off to apply a current to the projector unit at predetermined time intervals.

The screen control unit may further include a wireless communication unit connected to the timer switch, wherein the wireless communication unit wirelessly connects to the external terminal, wirelessly receives the switching control signal of the timer switch from the external terminal, It can be forcibly turned on / off.

The projector control unit may control the projection angle of the projector unit to control the pseudo hologram to overlap the actual advertisement product when the second image information is projected.

In addition, the screen panel portion may include at least one of a rear screen and a screen coated on one side of the rear type screen paint.

According to the embodiment of the present invention, it is possible to overcome the physical limitations on the LCD monitor size and the limitation on the high power consumption and space utilization of the conventional LED electric signboard, and to provide a more efficient, The present invention can provide a mobile advertisement apparatus using the same.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a view showing a mobile advertisement device and a vehicle equipped with the mobile advertisement device according to an embodiment of the present invention; FIG.
2 is a view showing an overall configuration of a container according to an embodiment of the present invention.
FIG. 3 is a view showing the internal and external configurations of the container according to the embodiment of the present invention.
4 is a cross-sectional view illustrating a configuration of a screen panel unit according to an embodiment of the present invention.
5 is a view illustrating electrical characteristics when a screen panel unit according to an embodiment of the present invention is formed of a PDLC film layer.
6 is a block diagram showing a specific configuration of a mobile advertisement apparatus according to an embodiment of the present invention.
7 is a view showing an example of a first image information projected from a projector unit to a screen panel unit according to an embodiment of the present invention.
8 is a view illustrating an example of a second image information projected from a projector unit to a screen panel unit according to an embodiment of the present invention.
9A and 9B are views showing an example in which a projector unit is installed inside a container according to an embodiment of the present invention.
FIG. 10 and FIG. 11 are diagrams for explaining a configuration for the formatter function of the screen panel unit according to the embodiment of the present invention.
12 is a view showing the configuration of an electronic pen applied to a screen panel unit according to an embodiment of the present invention.

The terms used in this specification will be briefly described and the present invention will be described in detail.

While the present invention has been described in connection with what is presently considered to be the most practical and preferred embodiment, it is to be understood that the invention is not limited to the disclosed embodiments. Also, in certain cases, there may be a term selected arbitrarily by the applicant, in which case the meaning thereof will be described in detail in the description of the corresponding invention. Therefore, the term used in the present invention should be defined based on the meaning of the term, not on the name of a simple term, but on the entire contents of the present invention.

When an element is referred to as "including" an element throughout the specification, it is to be understood that the element may include other elements, without departing from the spirit or scope of the present invention. Also, the terms "part," " module, "and the like described in the specification mean units for processing at least one function or operation, which may be implemented in hardware or software or a combination of hardware and software .

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

FIG. 1 is a view showing a mobile advertisement device and a vehicle equipped with the mobile advertisement device according to an embodiment of the present invention. FIG. 2 is a view showing an overall configuration of a container according to an embodiment of the present invention, FIG. 4 is a cross-sectional view illustrating a configuration of a screen panel unit according to an embodiment of the present invention, and FIG. 5 is a cross-sectional view of a screen panel unit according to an embodiment of the present invention formed of a PDLC film layer FIG. 6 is a block diagram showing a specific configuration of a mobile advertisement apparatus according to an embodiment of the present invention, and FIG. 7 is a block diagram showing a configuration of a mobile phone according to an embodiment of the present invention, FIG. 8 is a view showing an example of the first image information projected from the projector unit according to the embodiment of the present invention, A view showing an example of the appearance that the information is projected.

1 to 8, a portable advertisement apparatus 1000 using a vehicle according to an embodiment of the present invention includes a container 100, a screen panel unit 200, and a projector unit 300. In addition, the mobile advertisement apparatus 1000 may further include at least one of a screen control unit 400 and a projector control unit 500. [ In addition, the mobile advertisement device 1000 may include at least one of the position detection unit 600, the communication terminal 700, and the electronic pen 800 to implement additional functions.

1, the container 100 is provided with a base on which a mobile advertisement apparatus 1000 of the present embodiment is installed and accommodated by a means having a structure similar to that of a car 10 such as a tower car can do. The container 100 of the present embodiment can be formed in the form of a trailer or the like which is connected to a vehicle.

The container 100 may include at least one of an upper panel part 110, an upper panel opening and closing guide part 111, a lower panel part 120, and a lower panel fixing part 121 as shown in FIG. have.

The upper panel part 110 is connected to the upper part of the container 100 and covers the screen panel part 200 to open and close at least one of three sides (left side, right side, and rear side) of the container 100 Can be installed. The upper panel part 110 protects the screen panel part 200 when the side of the container 100 is closed and exposes the screen panel part 200 to the outside when the side surface of the container 100 is opened. And is fixed by the upper panel opening and closing guide unit 111 to block sunlight shining on the screen panel 200 from outside as shown in FIG. 3, or to prevent rainwater from falling down during rain. The outer part of the upper panel part 110 is formed to be able to bend substantially vertically to form an upper panel folding part 110a. The upper panel folding part 110a can be used for the purpose of mounting a separate advertising or promotional panel or a signboard.

The upper panel opening and closing guide part 111 guides the opening and closing operation of the upper panel part 110. When the upper panel part 110 is opened, the upper panel part 110 is fixed at a predetermined angle Can play a role.

The lower panel part 120 is connected to the lower part of the container 100 and covers the screen panel part 200 and can open and close at least one side of three sides (left side, right side, and rear side) of the container 100 . That is, the lower panel part 120 may be installed to be openable and closable at a position facing the upper panel part 110 among the respective side surfaces of the container 100. The lower panel part 120 is opened from the side surface of the container 100 and can be used to display advertisement products when a fixed angle is set as shown in FIG. 2, or to put a variety of writing tools such as marker pens, electronic pens, and erasers It can serve as a shelf with.

The lower panel fixing part 121 is a means for fixing the lower panel part 120 at a predetermined angle as shown in FIG. 2 when the lower panel part 120 is opened from the container 100, ≪ / RTI >

3, the actual advertisement product 40 and the shelf 50 for mounting the advertisement product 40 may be provided in the indoor space CI of the container 100. The projector unit 300 may be installed on the floor A roll screen 101 and an indirect light 103 may be installed on the ceiling and a screen panel 200 may be installed on the wall.

The roll screen 101 is installed between the screen panel unit 200 and the projector unit 300 and may be installed at a predetermined height from the upper end of the screen panel unit 200. Since the indirect illumination G1 of the indoor space CI is not directly irradiated to the screen panel unit 200, the roll screen 101 can prevent the image projected from the projector unit 300 to the screen panel unit 200 Can be prevented from being influenced by other indirect illumination, so that a clearer image can be projected.

Meanwhile, an amplifier or a speaker 130 may be installed outside the container 100. Such an amplifier or speaker 130 may output voice or related sound source for explanation or guidance of the advertisement product to the outside.

The screen panel unit 200 may include a transparent material layer 210 and a PDLC film layer 220, as shown in FIG. 4 (a). The transparent material layer 210 is a portion that contacts with the writing material, and can display the advertisement product 40 provided in the indoor space CI through the naked eye. The transparent material layer 210 may be formed of a transparent resin such as glass or acrylic. However, the transparent material layer 210 is not limited to the above example.

The PDLC film layer 220 is a layer using PDLC (Polymer Dispersed Liquid Crystal), and the PDLC has a structure in which a polymer liquid crystal is dispersed between two ITO films (Indium Tin Oxide Film) 5, the polymer liquid crystal molecules are arranged in a direction in which the current flows, and when the power is applied, the liquid crystal molecules pass through the screen panel unit 200 as shown in FIG. 5, As shown in the right part of FIG. The shelf 50, the roll screen 101, and the like provided in the indoor space CI as long as the projector 300 does not project image information when the screen panel unit 200 is in a transparent state The means can be visually confirmed from the outside. In the case of this embodiment, the PDLC film layer 220 may be formed in a color close to white when opaque.

Meanwhile, the indoor space (CI) of the container 100 can be utilized for various purposes. For example, the indoor space (CI) can be used as a demonstration or consultation space for the advertisement product 40. When the indoor space CI of the container 100 is used as a consultation room, a step and an entrance can be separately provided on the rear surface of the vehicle 10.

The screen panel unit 200 may further include an adhesive film layer 230. The adhesive film layer 230 is a layer for bonding the transparent material layer 210 and the PDLC film layer 220. The adhesive film layer 230 is bonded to the transparent material layer 210 in a state in which a silicone adhesive is applied to one surface of the PET film, An acrylic adhesive may be applied to the surface and bonded to the PDLC film layer 220. The adhesive film layer 230 serves to bond the PDLC film layer 220 to the transparent material layer 210.

The transparent material layer 210 and the PDLC film layer 220 are bonded to each other through the adhesive film layer 230. In this case, The bonding is not limited thereto and can be carried out in various ways.

In addition, the screen panel unit 200 may further include a light reflectance reducing layer 240 as shown in FIG. 4 (a). The light reflectance reducing layer 240 is bonded to the PDLC film layer 220 and may be coated on the PDLC film layer 220 using any one of AG (Anti Glare) coating, LR (Low Reflection) coating and AR . The light reflectance reducing layer 240 reflects the amount of light reflected by the reflectance of the transparent material layer 210 after the light including the image information projected from the projector unit 300 is projected onto the PDLC film layer 220 So that the image information projected on the PDLC film layer 220 can be seen more clearly. In this way, the screen panel unit 200 can function as a screen for visualizing the image generated in the projector unit 300.

On the other hand, when the PDLC film layer 220 is in an opaque state, the screen panel unit 200 may have a white color, for example, as a whiteboard in which letters are clearly visible when handwriting is performed using a black board marker pen have. 4 (b), the screen panel unit 200 may have a structure in which the PDLC film layer 220 is coupled to the upper and lower surfaces of the transparent material layer 210 with the transparent material layer 210 interposed therebetween.

The screen panel unit 200 according to the present exemplary embodiment may be replaced with a screen including a transparent screen layer 210 and a PDLC film layer 220, . Here, the rear screen is a device for receiving the light of the image irradiated through the projector unit 300 from the rear, passing the light through the thickness direction thereof, scattering and displaying the front side, and various kinds of rear screens can be applied. It does not limit the type of rear screen. The screen paint may be applied to a screen of transparent material so as to obtain a physical effect such as a rear screen, and various kinds of screen paints which are commercially available can be applied, and in this embodiment, to define the characteristics of the chemical composition of the screen paint no. However, in the following embodiments, the screen panel unit 200 includes the PDLC film layer 220 as an example.

The projector unit 300 may be installed inside the container 100 and display various video information, that is, an advertisement or a publicity content, on the screen panel unit 200 to display an image through the screen panel unit 200 . The projector unit 300 includes an image conversion unit (not shown) for displaying various image information received from a storage medium or a separate storage medium in advance, a projection unit for projecting an image projected on the image conversion unit by irradiating a light source (Not shown) for enlarging an image projected from the light source unit, and a central operation unit (not shown) for supplying power to the image conversion unit, the light source unit and the lens unit and controlling the detailed setting, . However, in the present embodiment, the configuration of the projector unit 300 is not limited to the above-described configuration, and the projector unit 300 may be further added or replaced with the configuration described above. It is preferable that the projector unit 300 is formed as an extreme-focus type capable of displaying an image even at a short distance.

The projector unit 300 can project different image information according to a current application state of the screen panel unit 200. [ For example, when no current is applied to the PDLC film layer 220 of the screen panel unit 200 through the screen control unit 400, the projector unit 300 projects the first image information, And displayed on the panel unit 200. In this case, when no current is applied to the PDLC film layer 220, the front surface of the screen panel unit 200 becomes opaque. In this state, the first image information is projected through the front surface of the screen panel unit 200 Can be displayed. That is, in this case, the media content for the corresponding advertisement product 40, which is prepared in advance by the first image information, may be displayed on the front of the screen panel unit 200.

When a current is applied to the PDLC film layer 220 of the screen panel unit 200 through the screen control unit 400, the projector unit 300 projects the second image information to the inside of the container 100 The similar hologram synthesized with the actual advertisement product 40 can be displayed. Here, when the current is applied to the PDLC film layer 220, the front surface of the screen panel 200 becomes transparent, and the second image information projected in this state is a pseudo hologram (CI) The actual advertisement product 40 may be displayed in a superimposed manner. In this embodiment, the second image information can be omitted. In such a case, only the actual advertisement product 40 provided in the indoor space (CI) can be viewed from the outside.

On the other hand, the projector unit 300 can adjust the projection angle by the projector control unit 500 so as to obtain a pseudo hologram effect by an appropriate projection angle when projecting the second image information.

Also, the projector unit 300 can output the image information to be projected by reversing the image to the left and right. The reason why the image information is inverted in the left and right direction is that the input and output planes of the image information are opposite to each other. More specifically, since the incident surface of the image information is on the rear surface of the screen panel unit 200, that is, on the indoor space CI side and the emitting surface is different from the front surface of the screen panel unit 200, Since the public viewing the corresponding image views the left and right inverted images, the projector unit 300 can perform the process of reversing the input image information and outputting the reversed image information.

The screen control unit 400 may control the application of current to the PDLC film layer 220 of the screen panel unit 200. For this, the screen control unit 400 may include at least one of the timer switch 410 and the wireless communication unit 420, as shown in FIG.

The timer switch 410 may perform an operation of turning on / off the current to be applied to the projector unit 300 at predetermined time intervals. More specifically, the timer switch 410 is connected between the external power supply 20 and the PDLC film layer 220 of the screen panel unit 200, and when the turn-on and turn- A current is applied to the PDLC film layer 220 of the screen panel unit 200 from the external power source 20 and the PDLC film layer 220 of the screen panel unit 200 when the external power source 20 is turned off, Lt; / RTI > Here, the PDLC film layer 220 becomes transparent when a current is applied through the timer switch 410, and becomes opaque when the current is blocked by the timer switch 410.

The wireless communication unit 420 may be connected to the timer switch 410 to forcibly control the switching operation of the timer switch 410. More specifically, the wireless communication unit 420 is connected to the external terminal 30 through a wireless communication such as Bluetooth or WiFi and receives a switching control signal (a turn-on or turn-off control) from the external terminal 30 Signal) and control the switching operation of the timer switch 410 using the received control signal. Here, the switching control signal is designed to forcibly control the operation of the timer switch 410. For example, even when the timer switch 410 is in a turned-on state, when the turn-off control signal is inputted, On the contrary, even when the turn-off state is established, the turn-on control signal can be forcibly turned off when the turn-on control signal is input. At this time, the timer switch 410 can maintain the forcibly controlled state for a predetermined time. For example, if the forcible turn-on state is maintained, the timer switch 410 can be turned off after maintaining the predetermined turn- Off state, it can be turned on after maintaining the predetermined turn-off hold time.

The external power source 20 may be a battery power of the vehicle 10, but the present invention is not limited thereto and a separate power supply means may be applied.

The external terminal 30 includes a smart phone, a tablet PC, a slate PC, a notebook computer (hereinafter, may be referred to as a " PC ") that can download and install an application for remotely controlling the operation of the screen controller 400 notebook computer) and the like. In addition, the external terminal 30 of the present embodiment may include an electronic pen 800 described later. A detailed description thereof will be given later.

The projector control unit 500 receives the information on whether or not the current is applied from the screen control unit 400 and controls the projector unit 300 to project the first image information when the current is not applied to the screen panel unit 200 And controls the projector unit 300 so that the second image information is projected when a current is applied to the screen panel unit 200 so that the similar hologram PH synthesized with the actual advertisement product 40 provided inside the container Can be displayed. The projector control unit 500 may include at least one of a first image information output control unit 510, a second image information output control unit 520, and a projection angle control unit 530.

When the first image information output control unit 510 confirms that the current is not applied to the screen panel unit 200 through the screen control unit 400, the projector unit 300 outputs the first image information prepared in advance Can be controlled. 7, through the image output control of the first image information output control unit 510 and the current application control of the screen control unit 400, the projector unit 300 is connected to the front of the screen panel unit 200 An advertisement image image can be displayed.

When the second image information output control unit 520 confirms that the current is applied to the screen panel unit 200 through the screen control unit 400, the projector unit 300 outputs the second image information prepared in advance Can be controlled. 8, through the image output control of the second image information output control unit 520 and the current application control of the screen control unit 400, the projector unit 300 transmits a control signal to the indoor unit through the screen panel unit 200, It is possible to display the actual advertisement product 40 provided in the space CI and the pseudo hologram PH superimposed on it.

The projection angle control unit 530 controls the projection angle of the projector unit 300 to obtain the similar hologram effect by the second image information when the projector unit 300 projects the second image information by the second image information output control unit 520 300) can be automatically adjusted appropriately.

9A and 9B show two examples in which the projector unit 300 is installed in the indoor space CI according to the embodiment of the present invention. To this end, the mobile advertisement apparatus 1000 according to the present embodiment may include at least one of the foldable shelf unit 310 and the latch unit 320 as shown in FIGS. 9A and 9B.

9A shows an example in which the projector unit 300 is embedded in the bottom of the container 100. As shown in FIG. Referring to FIG. 9A, the folding shelf 310 serves as a mount capable of placing the projector unit 300 thereon. For example, the folding shelf 300 may be formed in a '' shape to provide a space on which the projector unit 300 can be placed on the upper surface, and the 'A' shaped corner portion may be rotatably pin- . In this case, the bottom floor on which the screen panel unit 200 is located is further formed with a predetermined depth bottom clearance space A1, and the foldable shelf unit 310 is configured to cover the upper surface of the bottom floor space A1, The edge of the folding shelf 310 can be pivotally coupled to a part of the inner surface of the floor embedding space A1. Further, the folding shelf 310 can be coupled with the projector unit 300 by a fastening member (not shown) such as a clamp or a piece screw.

The folding shelf 310 is pivoted to the inside of the floor space A1 when the projector unit 300 is not used so that the projector unit 300 is inserted into the floor space A1, 300 and the inner space of the container can be utilized for various purposes. For example, as a demonstration or consultation space for the advertising product 40.

The folding shelf unit 310 rotates to the outside of the bottom space A1 when the projector unit 300 is used to expose the projector unit 300 to the outside of the bottom space A1, 300 to illuminate the screen panel unit 200 with an image. In this case, the foldable shelf 310 may be coupled to the upper surface of the foldable shelf 310, and the flat clamp 320 may be coupled to the foldable shelf 310 When the projector unit 300 is rotated to move the projector unit 300 to the upper part of the floor space A1, the movable unit 300 moves by a predetermined length at the folding shelf 310 and is supported on the floor, thereby fixing the folding shelf unit 300 have. In addition, when the projector unit 300 is inserted into the floor bottom space A1, the foldable shelf unit 300 may be rotated by returning the flat-type clamp unit 320. [ However, in this embodiment, the supporting drive of the folding shelf 310 is not limited to the above example.

9B, the ceiling embedded space A2 may be formed and the foldable shelf 310 coupled with the projector unit 300 may be embedded in the ceiling embedded space A2. Of course.

FIGS. 10 and 11 show a configuration for the paneling function of the screen panel unit according to the embodiment of the present invention.

The position detector 600 may be coupled to the screen panel 200 to provide a paneling function of the screen panel 200 together with the communication terminal 700 and the projector unit 300. 11 (a), the position detecting unit 600 may be implemented in the form of a position detecting unit 600a of the infrared ray intensity detection type or a matrix type position detecting unit 600b as shown in FIG. 11 (b) .

The infrared ray intensity detection type position detection unit 600a may sense the position of an object on the two-dimensional plane of the screen panel unit 200 and transmit the locus information about the position of the object to the communication terminal.

11A, the infrared ray intensity detection type position detection unit 600a includes a left side array light emitting unit 610a, a right side array light emitting unit 620a, a lower side array light emitting unit 630a, A first camera unit 640a, and a second camera unit 650a.

The left array light emitting portion 610a is formed by arranging a plurality of light emitting elements arranged on a frame. The left array light emitting unit 610a is installed on the left side of the screen panel unit 200 and generates infrared rays in the right direction.

The right array light emitting portion 620a is configured such that a plurality of light emitting elements are arranged and mounted on a frame. The right-side array light emitting unit 620a is installed on the right side of the screen panel unit 200 and can generate infrared rays in the left direction.

The lower array light emitting portion 630a is configured such that a plurality of light emitting elements are arranged and mounted on a frame. The lower array light emitting unit 630a is installed at the lower end of the screen panel unit 200 and can generate infrared rays in an upward direction.

The first camera unit 640a may be installed on the upper side of the left array light emitting unit 610a and may acquire images by photographing the images in a diagonal direction looking at the right array light emitting unit 620a and the lower array light emitting unit 630a .

The second camera unit 650a may be installed on the upper side of the right side array light emitting unit 620a and may capture images by obliquely viewing the left side array light emitting unit 610a and the lower side array light emitting unit 630a .

Such an infrared ray intensity detection type position detecting unit 600a is configured such that an object such as an electronic pen or a finger is placed on the screen panel unit 200 and a left side array light emitting unit 610a and a right side array light emitting unit 620a When the infrared rays generated from the lower array light emitting portion 630a are irradiated to the first camera portion 640a and the second camera portion 650a, The first camera unit 640a and the second camera unit 650a respectively capture a point at which infrared rays are irradiated to acquire image information of an object. In this case, the communication terminal 700 determines whether the angle value from the predetermined reference angle to the object in the image photographed by the first camera unit 640a and the angular value from the predetermined reference angle in the image photographed by the second camera unit 650a The position information of the object is continuously calculated by using the angle value to the object and the predetermined length value and the width value of the screen panel unit 200 to generate the locus information of the object moving on the plane of the screen panel unit 200 can do.

The communication terminal 700 may be a PC, a set-top box, a smart phone, or the like, and may be a device installed with various application programs installed therein. The communication terminal 700 reproduces a media file such as image information and transmits the reproduced media file to the projector unit 300 so that the communication unit 700 irradiates an image from the projector unit 300. In this case, And then outputs the inverted image. Although the projector unit 300 described above reverses the image information to be projected, the function of the projector unit 300 may be performed in the communication terminal 700. [ Also, a communication program 700, which is an application program, is installed in the communication terminal 700 and operated. The writing program supports the writing mode and the erasing mode. In the writing mode, the sign detecting unit 600a converts the sign information of the sensed object into image information, and outputs the converted image information to the projector unit 300 Can be output. In addition, the authoring program selectively removes the trajectory information of the object sensed by the infrared intensity-sensed position detecting unit 600a generated in the writing mode when the erasing mode is executed, and outputs the removed image information to the projector unit 300 have. The preprogramming program is superimposed on the image information transmitted from the communication terminal 700 to the projector unit 300, and is reversed in the same manner as the image information.

As described above, the electronic whiteboard apparatus according to the embodiment of the present invention calculates sign information of an object close to the screen panel unit 200 when the signboard function is executed, and outputs the sign information to the projector unit 300, So that the shadow of the product promoter is reflected on the screen panel unit 200 even when the programmer function is executed, so that there is no interference with the viewers' view. Further, The fact that the product is not inspected by the user can prevent the product promoter from glare.

11, the matrix type position detecting unit 600b includes a first array light emitting unit 610b, a first array light receiving unit 620b, a second array light emitting unit 630b, 2 array light receiver 640b.

The first array light emitting unit 610b may be configured such that a plurality of light emitting devices are mounted on a frame. The first array light emitting unit 610b may be disposed on the right side of the screen panel unit 200 to emit infrared light by arranging infrared sensors in a line.

The first array light-receiving unit 620b may be configured such that a plurality of light-receiving elements are mounted on a frame. May be disposed at the same interval as the infrared sensors of the first array light emitting unit 610b to receive the infrared rays generated by the first array light emitting unit 610b and may be disposed on the left side of the screen panel unit 200. [

The second array light emitting unit 630b may be configured such that a plurality of light emitting devices are mounted on a frame. The second array light emitting unit 630b may be disposed at the upper end of the screen panel unit 200 to emit infrared light by arranging infrared sensors in a line.

The second array light receiving portion 640b may be configured such that a plurality of light receiving elements are mounted on a frame. The second array light receiving portion 640b is arranged at the same interval as the infrared ray sensors of the second array light emitting portion 630b to receive the infrared rays generated by the second array light emitting portion 630b, As shown in FIG.

The matrix type position detecting unit 600b detects the position of the first array light receiving unit 620b and the second array light receiving unit 620b when an object such as an electronic pen 800 or a finger is located at a specific position of the screen panel unit 200, There are light receiving elements in which signals are not received among the light receiving elements constituting the light receiving portions 640b. In this case, the communication terminal 700 generates the y-coordinate of the infrared ray emitting position of the unreceived region of the first array light receiving section 620b in cooperation with the matrix-type position detecting section 600b, And the position information on the two-dimensional plane is obtained based on the x-coordinate and the y-coordinate. At this time, the communication terminal 700 transmits the acquired two-dimensional position information to the signer program, inverts the locus information for the position information by the writing mode and the erase mode of the signer program, (300), the writer function can be executed.

12 is a view showing a configuration of an electronic pen 800 applied to a screen panel unit 200 according to an embodiment of the present invention.

The electronic pen 800 may include a body 810, a mode changeover switch 820, a power supply 830, a power switch 840 and a driver 850, as shown in FIG.

The body part 810 may be formed of a rod-like structure to provide an area where a user who carries out a product advertisement or publicity progression can manually grasp the image by using the image information irradiated by the projector unit 300. The body portion 810 provides a space in which a mode switching switch 820 and a driving portion 850 described later can be coupled to be detachable from the mode switching switch 820, the power supply portion 830, and the driving portion 850 Can be combined.

The mode change-over switch 820 can output a mode change signal to the driver when the contact is touched by the user's operation.

The power supply unit 830 includes a battery (not shown) for supplying power and a power supply circuit (not shown) using a battery. The power supply unit 830 is electrically connected to the driving unit 850 and supplies power to the driving unit 850 . The power supply unit 830 supplies power to the driver 850 when the power switch 840 is turned on and can cut off power supplied to the driver 850 when the power switch 840 is turned off.

The power switch 840 is electrically connected between the power supply unit 830 and the driving unit 850 and applies power of the power supply unit 830 to the driving unit 850 when the contact is made by a user's operation Can play a role.

The driving unit 850 interlocks with the mode changeover switch 820, the power supply unit 830, and the power switch 840, and can perform a short-range wireless communication function such as Wi-Fi, ZigBee and Bluetooth. When the mode switching signal is input from the mode switching switch 820, the driving unit 850 inputs a mode switching signal to the communication terminal through the wireless communication function. In this case, when the mode switching signal is inputted, the communication terminal 700 can be switched to the erasing mode when the writing mode of the writer program is executed. On the contrary, the communication terminal 700 can be switched to the writing mode when the mode switching signal is inputted and the erasing mode is executed.

The electronic pen 800 wirelessly communicates with the screen control unit 400 by incorporating a wireless communication function corresponding to the screen control unit 70 to perform wireless communication with the wireless communication unit 420 of the screen control unit 400 can do. In this case, the electronic pen 800 may further include a screen control switch 860. [ The screen control switch 860 may transmit the contact contact signal of the screen control switch 860 to the wireless communication unit 420 of the screen control unit 400 by wireless communication so that the wireless communication unit 420 can perform control driving.

More specifically, when the screen control switch 860 is pressed by the promoter, the electronic pen 800 transmits a contact contact signal to the screen control unit 70 by wireless communication in the electronic pen 800. In this case, , The wireless communication unit 420 of the screen control unit 400 can release the current applied to the PDLC film layer 220 to be turned into an opaque state. Next, when the screen control switch 860 is pressed again by the promoter, the electronic pen 800 transmits a contact contact signal to the wireless communication unit 420 of the screen control unit 400 by wireless communication, The PDLC layer 420 may be turned on by applying a current to the PDLC film layer 1220. [ Since the switching control method of the timer switch 410 by the wireless communication unit 420 has been described above, a detailed description thereof will be omitted.

The screen control unit 400 applies a current to the PDLC film layer 220 when a signal is received from the electronic pen 800 in a state where no current is applied to the PDLC film layer 220. In this state, Upon receiving a signal from the electronic pen 800, a switching operation of releasing a current to the PDLC film layer 220 is performed to control the transparent state and the opaque state of the PDLC film layer 220.

According to the present embodiment, by using the advertisement vehicle, it is possible to give an advertisement effect on the product or an interactive advertisement when promoting.

In addition, it is possible to directly or indirectly show the actual or demonstrating scenes of the product by displaying the advertisement or the PR image on the panel formed with the opaque PDLC film, and by switching the panel transparently, the dramatic advertisement or promoting effect can be obtained.

In addition, compared with the conventional LED display method, more efficient advertisement activity is possible by providing a relatively low power consumption and a large-sized screen.

In addition, when the PDLC film is transparent, it can provide a show-window and a lighting effect, thereby providing a more luxurious image for the product.

In addition, by using the inside of the container as a consultation room or a demonstration room, the participation rate of customers can be increased.

In addition, it is possible to provide mysterious and dramatic advertisement contents by providing a special effect for a real advertisement product using a pseudo hologram.

In addition, by providing a supplementary explanation through a touch operation such as a writing function, it is possible to increase the degree of understanding of the advertisement product, and interactive advertisement with the customer is possible.

The present invention is not limited to the above-described embodiment, but may be embodied in many other forms without departing from the spirit or scope of the following claims. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.

1000: mobile advertisement device 100: container
101: Roll screen 103: Indirect lighting
110: upper panel part 110a: upper panel folding part
111: upper panel opening / closing guide part 120: lower panel part
121: Lower panel fixing part 130: Amplifier or speaker
200: screen panel part 210: transparent material layer
220: PDLC film layer 230: adhesive film layer
240: light reflectance reducing layer 300: projector part
310: folding shelf 320: latching part
400: Screen control unit 410: Timer switch
420: wireless communication unit 500: projector control unit
510: first image information output control unit 520: second image information output control unit
530: throw angle adjusting unit 600: position detecting unit
600a: Infrared ray intensity detection type position detection unit 610a:
620a: a right-side array light-emitting portion 630a: a lower-
640a: first camera part 650a: second camera part
600b: Matrix type position detection unit 610b: First array light emitting unit
620b: first array light receiving section 630b: second array light emitting section
640b: second array light-receiving unit 700: communication terminal
800: electronic pen 810:
820: Mode changeover switch 830: Power supply
840: Power switch 850:
860: Screen control switch 10: Vehicle
20: external power source 30: external terminal
40: Advertising product 50: Shelf for goods
PH: similar hologram image display part CI: indoor space
A1: Floor buried space A2: Ceiling buried space

Claims (8)

The present invention relates to a mobile advertisement apparatus using a vehicle,
A vehicle-mounted container;
A screen panel unit installed on at least one side of three sides of the container; And
And a projector unit installed inside the container and projecting image information to the screen panel unit to display an image through the screen panel unit,
Wherein the screen panel portion comprises a layer of PDLC film,
Wherein the projector unit projects the first image information or the second image information to the screen panel unit to display the image on the screen panel unit,
The mobile advertisement device comprises:
A screen control unit for controlling application of a current to the PDLC film layer; And
The controller controls the projector unit to project the first image information when no current is applied to the PDLC film layer and controls the projector unit to project the second image information when a current is applied to the PDLC film layer, And a projector control unit for displaying a pseudo hologram synthesized with an actual advertisement product provided inside the projector,
The screen panel unit includes:
A transparent material layer coupled to one surface of the PDLC film layer;
An adhesive film layer for bonding the PDLC film layer to the transparent material layer;
Further comprising a light reflectance reducing layer coupled to the other side of the PDLC film layer.
The method according to claim 1,
Wherein the container comprises:
An upper panel part connected to an upper part of the container and covering the screen panel part and opening / closing at least one side of three sides of the container;
A lower panel unit connected to a lower portion of the container to cover the screen panel unit and to open and close at least one side of three sides of the container;
An upper panel opening / closing guide unit for guiding opening and closing operations of the upper panel unit and fixing the opened upper panel unit at a predetermined angle; And
And a lower panel fixing part fixing the lower panel part at a predetermined angle when the lower panel part is opened.
delete delete The method according to claim 1,
Wherein the screen control unit includes a timer switch that is turned on / off so that a current is applied to the projector unit at predetermined time intervals.
6. The method of claim 5,
Wherein the screen control unit further includes a wireless communication unit connected to the timer switch,
Wherein the wireless communication unit is wirelessly connected to an external terminal and wirelessly receives a switching control signal of the timer switch from the external terminal so that the timer switch is forcibly turned on and off.
The method according to claim 1,
Wherein the projector control unit adjusts the projection angle of the projector unit when the second image information is projected so as to control the similar hologram to overlap with the actual advertisement product.
delete

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