KR101761202B1

KR101761202B1 - Server and computer program stored in computer-readable medium for providing advertising for activating private donations

Info

Publication number: KR101761202B1
Application number: KR1020150107341A
Authority: KR
Inventors: 장대용
Original assignee: 장대용
Priority date: 2015-07-29
Filing date: 2015-07-29
Publication date: 2017-07-25
Also published as: KR20170014280A

Abstract

A computer program stored on a computer readable medium in accordance with an embodiment of the present invention is disclosed. The computer program comprising instructions for causing a computer to perform the steps of: receiving an advertisement request including at least one of a keyword input from a user device and a user selection input for one or more advertisement information of one or more advertisers; Receiving information; Retrieving advertisement information to be displayed on the user device based on the received advertisement request information; Determining whether the retrieved advertisement information is displayed on the user device; And calculating an advertisement fee to be paid to the user corresponding to the user device based on the predetermined advertisement fee calculation logic.

Description

TECHNICAL FIELD [0001] The present invention relates to an advertisement service providing server for activating a personal contribution, and a computer program stored in the computer readable medium for the advertisement service providing server.

The present invention relates to an advertisement service, and more particularly, to an advertisement service providing server for activating a personal contribution and a program stored in a computer readable medium therefor.

Advertisements are intended to inform potential consumers of information about products and services and how to purchase them, and may be provided through a variety of media such as TV, radio, the Internet and newspapers.

Due to the continuous development of information and communication technology, the number of Internet users has increased recently. In addition, technology and / or marketing research on an Internet advertisement service providing method is actively under way. Korean Patent Publication No. 10-2002-001292 discloses a method for providing an Internet advertisement service and a system therefor.

One of the most popular marketing techniques for Internet users is an advertisement technique called so-called keyword advertisement (or contextual advertisement), in which an advertiser is expected to input words (or words (Or syllable), or a context (or index word) on a web document (or document content) corresponding to the website (or blog, or personal homepage) whose primary users are expected to visit ), The at least one advertisement information matching with the keyword information may be provided to the user device used by the target users and output.

As the number of Internet users increases and the number of advertisements based on the Internet increases, the desire to receive reward for providing advertisement information has increased. Accordingly, there is a need in the art to induce a user receiving advertisement information to receive advertisement information by providing a certain cost of the advertisement fee.

SUMMARY OF THE INVENTION The present invention has been made in view of the above-mentioned circumstances, and it is an object of the present invention to induce users to receive more advertisement information.

SUMMARY OF THE INVENTION The present invention has been made in view of the above-described circumstances and is intended to enable a user to donate some or all of the advertisement fee paid.

A computer program stored in a computer-readable medium according to an embodiment of the present invention for solving the above-mentioned problems is disclosed. The computer program comprising instructions for causing a computer to perform the steps of: receiving an advertisement request including at least one of a keyword input from a user device and a user selection input for one or more advertisement information of one or more advertisers; Receiving information; Retrieving advertisement information to be displayed on the user device based on the received advertisement request information; Determining whether the retrieved advertisement information is displayed on the user device; And calculating an advertisement fee to be paid to the user corresponding to the user device based on the predetermined advertisement fee calculation logic.

A server according to an embodiment of the present invention is also disclosed. Wherein the server comprises: a receiving unit for receiving advertisement request information including at least one of keyword input from a user device and user selection input for one or more advertisement information of one or more advertisement companies; A search unit for searching for advertisement information to be displayed on the user device based on the received advertisement request information; And a control unit for determining whether the searched advertisement information is displayed on the user device and calculating an advertisement fee to be paid to a user corresponding to the user device based on predetermined advertisement fee calculation logic. . &Lt; / RTI >

Further, a computer program stored in a computer readable medium according to an embodiment of the present invention is disclosed. The computer program comprising instructions for causing a computer to perform the steps of: receiving an advertisement request including at least one of a keyword input from a user device and a user selection input for one or more advertisement information of one or more advertisers; Receiving information; Requesting the advertisement information server to search for advertisement information to be displayed on the user device based on the received advertisement request information; Determining whether the retrieved advertisement information is displayed on the user device; And calculating an advertisement fee to be paid to the user corresponding to the user device based on the predetermined advertisement fee calculation logic.

A server according to an embodiment of the present invention is also disclosed. Wherein the server comprises: a receiving unit for receiving advertisement request information including at least one of keyword input from a user device and user selection input for one or more advertisement information of one or more advertisement companies; An advertisement request unit for requesting the user device to search for advertisement information to be displayed based on the received advertisement request information; And a controller for determining whether the searched advertisement information is displayed on the user device and calculating an advertisement fee to be paid to the user corresponding to the user device based on the predetermined advertisement fee calculation logic.

According to an embodiment of the present invention, it is possible to induce a user to receive more advertisement information.

According to an embodiment of the present invention, a user may be allowed to donate some or all of the advertisement fee paid.

Various aspects are now described with reference to the drawings, wherein like reference numerals are used to refer to like elements throughout. In the following examples, for purposes of explanation, numerous specific details are set forth in order to provide a thorough understanding of one or more aspects. However, it will be apparent that such aspect (s) may be practiced without these specific details. In other instances, well-known structures and devices are shown in block diagram form in order to facilitate describing one or more aspects.
1 is a conceptual diagram of a network including a server and a user device for an advertisement service providing system for activating a personal contribution according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating an advertisement service providing server for activating a personal contribution according to an exemplary embodiment of the present invention. Referring to FIG.
FIG. 3 illustrates an exemplary user interface (UI) for explaining the concept of advertisement request information according to an embodiment of the present invention.
4 is a flowchart illustrating a method of providing an advertisement service for activating a personal contribution according to an exemplary embodiment of the present invention.
5 is a flowchart illustrating a method of providing an advertisement service for activating a personal contribution according to an exemplary embodiment of the present invention.
6 is a conceptual diagram of a network including a server and a user device for an advertisement service providing system for activating a personal contribution according to another embodiment of the present invention.
7 is a block diagram of an advertisement service providing server for activating a personal contribution according to another embodiment of the present invention.
8 is a flowchart illustrating a method of providing an advertisement service for activating a personal contribution according to another embodiment of the present invention.
9 is an exemplary diagram of a user interface (UI) that may be displayed on a user device in accordance with an embodiment of the invention.
10 is an exemplary diagram of a user interface (UI) that may be displayed on a user device in accordance with another embodiment of the present invention.

Various embodiments and / or aspects are now described with reference to the drawings. In the following description, for purposes of explanation, numerous specific details are set forth in order to provide a thorough understanding of one or more aspects. However, it will also be appreciated by those of ordinary skill in the art that such aspect (s) may be practiced without these specific details. The following description and the annexed drawings set forth in detail certain illustrative aspects of one or more aspects. It is to be understood, however, that such aspects are illustrative and that some of the various ways of practicing various aspects of the principles of various aspects may be utilized, and that the description set forth is intended to include all such aspects and their equivalents.

In addition, various aspects and features will be presented by a system that may include multiple devices, components and / or modules, and so forth. It should be understood that the various systems may include additional devices, components and / or modules, etc., and / or may not include all of the devices, components, modules, etc. discussed in connection with the drawings Must be understood and understood.

As used herein, the terms "an embodiment," "an embodiment," " an embodiment, "" an embodiment ", etc. are intended to indicate that any aspect or design described is better or worse than other aspects or designs. . As used herein, the terms 'component,' 'module,' 'system,' 'interface,' and the like generally refer to a computer-related entity and include, for example, hardware, It can mean software.

In addition, the term "or" is intended to mean " exclusive or " That is, it is intended to mean one of the natural inclusive substitutions "X uses A or B ", unless otherwise specified or unclear in context. That is, X uses A; X uses B; Or when X uses both A and B, "X uses A or B" can be applied to either of these cases. It should also be understood that the term "and / or" as used herein refers to and includes all possible combinations of one or more of the listed related items.

It is also to be understood that the term " comprises "and / or" comprising " means that the feature and / or component is present, but does not exclude the presence or addition of one or more other features, components and / It should be understood that it does not. Also, unless the context clearly dictates otherwise or to the contrary, the singular forms in this specification and claims should generally be construed to mean "one or more. &Quot;

As used herein, the terms "information" and "data" are often used interchangeably. Additionally, the terms "operation" and "step ", as used herein, are often used interchangeably with each other. In addition, the terms "device,"" device, "and" terminal "used herein may often be used interchangeably. In addition, the terms "donation" and "donation ", as used herein, can often be used interchangeably with each other.

1 is a conceptual diagram of a network including a server and a user device for an advertisement service providing system for activating a personal contribution according to an embodiment of the present invention.

FIG. 2 is a block diagram illustrating an advertisement service providing server for activating a personal contribution according to an exemplary embodiment of the present invention. Referring to FIG.

According to one embodiment of the present invention, as shown in FIG. 1, an ad-based donation system may be comprised of an advertisement service server 100 and one or more user devices 200, 200a, 200b.

In addition, the arrows shown in Fig. 1 are for explaining the signal movement between the components through the network.

In the following, the "ad based donation system" and "system" are often used interchangeably. Hereinafter, "advertisement service server 100" and "server 100" are often used interchangeably.

A user device (e.g., 200) in accordance with an embodiment of the present invention may be a user equipment, a mobile, a PC capable of wireless communication, a cellular phone, a kiosk, a cellular phone, a cellular, a cellular terminal, a subscriber unit, a subscriber station, But are not limited to, a mobile station, a personal digital assistant, a PDA, a remote terminal, an access terminal, a user agent, a portable device having wireless access capability, any device capable of using a wireless connection mechanism, .

In addition, the user device (e.g., 200) according to an embodiment of the present invention may be any device capable of using a wired connection mechanism such as a wired facsimile, a PC having a wired modem, a wired telephone, But is not limited to these.

That is, a user device (e.g., 200) collectively refers to all kinds of devices connected to a network (not shown) The terms "user device "," user terminal ", and "user device ", as used herein, are often used interchangeably.

The network (not shown) may be a wired Internet, a wireless Internet, or a combination of a wired Internet and a wireless Internet. In addition, WLAN (Wi-Fi), Wibro (Wireless broadband), Wimax (World Interoperability for Microwave Access), HSDPA (High Speed Downlink Packet Access) and the like can be used as a network (not shown). Wired Internet technologies include XDSL (Digital Subscriber Line), FTTH (Fiber to the home), and PLC (Power Line Communication). In addition, a short distance communication module such as Bluetooth, Radio Frequency Identification (RFID), infrared data association (IrDA), Ultra Wideband (UWB), and ZigBee may be used.

The techniques described herein may be used in other networks as well as in the networks mentioned above.

2, the advertisement service server 100 may include a receiving unit 110, a searching unit 120, and a controlling unit 130 according to an embodiment of the present invention. Further, although not shown, the server 100 may further include a memory unit (not shown). The components of the advertisement service server 100 as described above are only examples according to the embodiment of the present invention, and the present invention is not limited thereto.

The receiving unit 110 according to an embodiment of the present invention may receive advertisement request information including at least one of a keyword input from a user device 200 and a user selection input for one or more pieces of advertisement information. The receiving unit 110 according to an embodiment of the present invention may include a wired / wireless communication module for communicating with at least one of the user devices 200, 200a, 200b. In addition, it may include a short-range communication module capable of short-range communication such as Bluetooth and RFID. Hereinafter, user devices 200, 200a, 200b, 200c (see FIG. 6), and 200d (see FIG. 6) may be referred to as user device 200.

The search unit 120 according to an embodiment of the present invention can search advertisement information to be displayed on the user device based on the received advertisement request information. The advertisement information may be stored in a memory unit (not shown). Such advertisement information will be described later in Fig.

The controller 130 according to an embodiment of the present invention can determine whether the retrieved advertisement information is displayed on the user device. The parameters for determining whether the retrieved advertisement information has been displayed on the user device may be stored in a memory unit (not shown).

The factors for determining whether the retrieved advertisement information has been displayed on the user device according to an embodiment of the present invention include, for example, a predetermined minimum number of clicks for the advertisement information, a predetermined minimum display time for the advertisement information, And whether or not to perform predetermined actions for the user. The predetermined action may be an action set by the advertiser such as " app install " and / or " app login ". In addition, the factors as described above may be stored per user identification information (e.g., per user device identification information).

In addition, the control unit 130 may calculate an advertisement fee to be paid to the user corresponding to the user device based on the predetermined advertisement fee calculation logic.

The advertising fee calculation logic determines whether or not the display information of the advertisement information is completed, the number of times the advertisement information is requested, the display frequency of the advertisement information, the display time of the advertisement information, the total amount of the advertisement fee that can be paid to the user within the predetermined period, And may include at least one of the number of requested information times.

In addition, the advertising fee calculation logic may include additional factors to comply with at least one of CPC (Cost Per Click), CPM (Cost Per Mile), CPA (Cost Per Action) and CPI (Cost Per Install).

The above-mentioned CPC is an abbreviation of "Cost Per Click", which is a type of keyword advertisement that exposes an advertiser's site to a person who searches a specific keyword on an Internet search site. Also, CPM stands for "Cost Per Mile," which means the cost spent exposing 1,000 ads. Therefore, when the CPM method is adopted, the advertisement fee can be calculated as "ad rate / number of times of advertisement exposure X 1,000 ". CPA is an abbreviation of "Cost Per Action," a method of advertising that must be paid each time a user takes a specific action. CPI stands for "Cost Per Install". That is, if you follow the CPA and / or CPI approach and specify how many specific actions and actions a user is exposed to, such as signing up, completing a questionnaire, creating a program, or installing an app, Advertising costs can be paid.

The advertisement calculation logic as described above may be stored in a memory unit (not shown). The advertisement calculation logic as described above may be the same or different for each user identification information. In addition, the advertising fee calculation logic may be the same or different for each advertisement information. For example, the display frequency of the advertisement information and / or the display time of the advertisement information may be different for each advertisement. It is assumed that first advertisement information and second advertisement information including a total of five frames exist in more detail. The first advertisement information may be determined such that the advertisement payment for the first advertisement information is performed when at least three frames of the five frames are displayed. In addition, the second advertisement information may be determined such that the advertisement payment for the second advertisement information is performed when five of the five frames are displayed.

In addition, it is possible to limit the excessive advertising cost revenues of the user through the advertisement amount information amount that can be paid to the user within the predetermined period and the maximum number of advertisement request information receivable from the user within the predetermined period.

The receiving unit 110 according to a further embodiment of the present invention may receive donation information from the user device 200. [ The control unit 130 may calculate a part of the advertisement amount to be paid to the user as donation based on the donation information. In addition, the control unit 130 may determine to pay the amount of money excluding the donation calculated in the calculated advertisement fee as a user corresponding to the user device. This will be described later with reference to FIG. 4 to FIG.

The donation information as described above may include at least one of donor information, donor organization, and donation calculation method. The donor information may be the same as or different from the user information corresponding to the user device 200. In addition, there may be more than one donor agency received from the user. For example, the control unit 130 may calculate part or all of the advertisement fee to be paid to the user based at least in part on the donation information received from the user, as a donation to be donated to the first donation institution. As another example, the control unit 130 may calculate part or all of the advertisement fee to be paid to the user based at least in part on the donation information as a donation to be donated to the second donor agency and the third donor agency. The "donation agency" as described above may mean "all objects to which donations are delivered ".

Also, the controller 130 may generate the advertisement fee information that the user can receive according to the donation fee calculation method received from the user. Thereafter, the control unit 130 may calculate a part or all of the advertisement fee that the user can receive as a donation.

Alternatively, the control unit 130 may calculate some or all of the advertisement fees that the user can receive, as donations, according to the donation amount calculation method received from the user. Then, the control unit 130 may generate advertisement charge information to be provided to the user.

Such a donation calculation method may include at least one of a method of calculating a donation amount by a predetermined amount among advertisement charges that the user can receive and a method of calculating the donation amount at a certain percentage of the advertisement amount that the user can receive.

In addition, the donation calculation method may include a method of calculating an amount to be donated to each institution when at least two donor organizations (for example, a second donor institution and a third donor institution) are selected from the user. Accordingly, if the user chooses to donate to at least two donor agencies, the amount to be donated to each donor institution and / or the percentage of donated amount may be the same or different. Therefore, according to the advertisement service program disclosed by the present invention, it is possible to provide a broader advertisement service method to the user.

In addition, the control unit 130 may allow the donor receipt information generated based on the donation information to be transmitted to the user device 200. [

According to a further embodiment of the present invention, the controller 130 may generate analysis information based on at least one of the advertisement request information, the advertisement information, the display completion information of the advertisement information, and the advertisement fee information to be paid to the user. Such analysis information may include at least one of quantity information, statistical information, indicator information, and analysis information. This will be described later with reference to FIG. 9 to FIG.

The analysis information as described above may be stored in a memory unit (not shown) by user identification information. In addition, the analysis information may be stored in a memory unit (not shown) according to the advertisement company identification information corresponding to the advertisement company. For example, the user may be provided with a monthly donation breakdown. In addition, display completion ratio information for each advertisement information may be provided to the advertiser.

A memory unit (not shown) according to an embodiment of the present invention may store various information for performing an advertisement service according to an embodiment of the present invention. For example, a memory unit (not shown) may store one or more pieces of advertisement information of one or more advertising companies. In addition, the memory unit (not shown) may store one or more pieces of advertisement information corresponding to keyword input. Additionally, the memory unit (not shown) may store parameters for determining whether the retrieved advertisement information has been displayed on the user device. In addition, the advertisement calculation logic and / or the analysis information generated by the control unit 130 may be stored as described above.

Various information for the operation of the advertisement service as described above may be stored in the memory unit (not shown).

The memory unit (not shown) may store a program for the operation of the control unit 130, and temporarily store input / output data. In an aspect of the present invention, the memory unit (not shown) may include one or a plurality of memory units (not shown).

The memory unit may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, SD or XD memory, etc.) ), A random access memory (RAM), a static random access memory (SRAM), a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM), a programmable read- A magnetic disk, an optical disk, a memory, a magnetic disk, or an optical disk.

According to one embodiment of the present invention, a computer-readable storage medium may be included in the server 100. Such storage media may include any type of storage medium in which programs and data are stored so that they can be read by a computer system. According to one aspect of the present invention, such medium may be a ROM (Read Only Memory), a RAM (Random Access Memory), a CD (Compact Disk) -ROM, a DVD Storage devices, and the like.

The various embodiments described herein may be embodied in a recording medium readable by a computer or similar device using, for example, software, hardware, or a combination thereof.

According to a hardware implementation, the embodiments described herein may be implemented as application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays May be implemented using at least one of a processor, controllers, micro-controllers, microprocessors, and other electronic units for performing other functions. In some cases, The embodiments described may be implemented by the control unit 130 itself.

According to a software implementation, embodiments such as the procedures and functions described herein may be implemented with separate software modules. Each of the software modules may perform one or more of the functions and operations described herein. Software code can be implemented in a software application written in a suitable programming language. The software code is stored in a memory unit (not shown) and can be executed by the control unit 130. [

The components constituting the advertisement service system shown in Fig. 1 are illustrative, and only a part of the components may constitute the system, or additional component (s) other than the components may be included in the system. For example, the server 100 may include an Enterprise Application Integration (EAI) server, an Application Programming Interface (API) server, an external server, a management server, and / or a call center server. In addition, various servers and devices capable of communicating with the server 100 via a network (not shown) may be configured.

The components constituting the advertisement service server shown in Fig. 2 are illustrative, and only a part of the components may constitute the server, or additional component (s) other than the components may be included in the server.

FIG. 3 illustrates an exemplary user interface (UI) for explaining the concept of advertisement request information according to an embodiment of the present invention.

The UI 300 of FIG. 3 is an exemplary user interface (UI) that may be output via the user device 200 (see FIG. 1). The UI 300 of FIG. 3 is an exemplary diagram according to an embodiment of the present invention, and the present invention is not limited thereto.

According to one embodiment of the present invention, advertisement request information including at least one of keyword input from a user device and user selection input for one or more advertisement information of one or more advertisement companies may be received.

More specifically, the keyword input may be, for example, "patent" with reference to FIG. That is, a keyword entered by the user in order to retrieve information using the network-based site is also included in the "keyword input ".

When the keyword input is received, the advertisement information corresponding to the keyword input may be retrieved and / or received and displayed on the user device 200 (see FIG. 1).

That is, the advertisement information corresponding to the keyword input may be, for example, the first advertisement frame 310 and / or the second advertisement frame 320 of FIG. When the keyword input is received, the advertisement information is transmitted to the user device 200 (see FIG. 1) in a different format, such as the first advertisement frame 310 and the second advertisement frame shown in FIG. 3 based on the contract conditions with the advertiser Can be displayed. Further, the advertisement information may be displayed in a different order and / or region based on contract conditions with the advertiser.

According to a further embodiment of the present invention, the advertisement information may be any kind of advertisement information that may be interposed based on a network (not shown). For example, the advertisement information may be at least one of an image, a moving picture, a text, and a Uniform Resource Locator (URL), and the present invention is not limited thereto.

Thus, a user selection input for one or more pieces of advertising information of one or more advertising companies includes user selection (e.g., click, double-click, and touch) for one or more pieces of advertising information displayed through user device 200 Gesture).

Hereinafter, the operation of the advertisement service program according to the embodiment of the present invention will be described with reference to FIG. 4 and FIG.

4 is a flowchart illustrating a method of providing an advertisement service for activating a personal contribution according to an exemplary embodiment of the present invention.

The steps shown in Fig. 4 may be performed by the server 100 (see Fig. 1). For example, the method shown in FIG. 4 may be performed by the hardware of the server 100 (see FIG. 1) or the OS itself. Additionally, some or all of the steps shown in FIG. 4 may be implemented or generated by the server 100 (see FIG. 1) to implement this by receiving information that the user device has computed or generated.

The steps described below in accordance with one aspect of the present invention may be performed by a user device. Further, information based at least in part on the computed or generated information may be performed by a server other than the server 100 (see FIG. 1).

According to one embodiment of the present invention, the server 100 (see FIG. 1) may receive advertisement request information from the user device (S310).

The advertisement request information may include at least one of a keyword input and a user selection input for one or more pieces of advertisement information of one or more advertisement companies.

According to an embodiment of the present invention, the server 100 (see FIG. 1) may search advertisement information to be displayed on the user device based on the advertisement request information received through step S310 (S320). That is, the advertisement information to be displayed on the user device may be retrieved based on at least one of a keyword input and a user selection input for one or more pieces of advertisement information of one or more advertisement companies.

According to one embodiment of the present invention, the server 100 (see FIG. 1) may determine whether the advertisement information retrieved through step S320 has been displayed on the user device (S330).

In order to determine whether the retrieved advertisement information has been displayed on the user device at step S320, one of the minimum number of clicks for the advertisement information, the minimum display time for the advertisement information, and whether to perform an action for the advertisement information may be predetermined.

For example, if one or more pieces of advertisement information of one or more advertisers are displayed on the user device 200 (see FIG. 1) based on keyword input received from the user, a user selection input (e.g., click ) May be set as a factor for determining whether the display has been completed in the user device.

In addition, the server 100 (see FIG. 1) according to an embodiment of the present invention may calculate an advertisement fee to be paid to the user corresponding to the user device based on the predetermined advertisement fee calculation logic (S340).

The predetermined advertisement charge calculation logic determines whether or not the display information of the advertisement information is displayed, the number of times the advertisement information is requested, the display frequency of the advertisement information, the display time of the advertisement information, the total amount of the advertisement charge that can be paid to the user within a predetermined period, And a maximum number of ad request information times.

In addition, the above-mentioned advertisement fee may be calculated in the form of mileage corresponding to the advertisement fee. For example, if the user's accumulated advertising fee is 10,000 won, it can be calculated as '1000 coins', '1 million stars', and so on. In addition, contributions can be calculated in the form of mileage. Additionally, the mileage may be utilized in at least one of donation and purchase. For example, '300,000 stars' can be calculated as the amount to be donated to the donation organization. As another example, goods and / or points may be purchased through mileage. In addition, there may be a minimum earned mileage set for the utilization of such mileage.

The steps (s) of some of the steps shown in Fig. 4 may be omitted in accordance with an embodiment of the present invention. Further, the steps shown in FIG. 4 are exemplary and additional steps may also be included within the scope of the present invention.

Hereinafter, the operation of the advertisement service program according to the embodiment of the present invention will be described in more detail with reference to FIG.

5 is a flowchart illustrating a method of providing an advertisement service for activating a personal contribution according to an exemplary embodiment of the present invention.

Step S310, step S320, step S330, and step S340 shown in FIG. 5 are as described above in FIG.

According to one embodiment of the present invention, the server 100 (see FIG. 1) may receive advertisement request information from the user device (S310). In step S320, the advertisement information to be displayed on the user device may be retrieved based on the advertisement request information received in step S310. In addition, the server 100 (see FIG. 1) may determine whether the advertisement information retrieved through step S320 has been displayed on the user device (S330).

According to one embodiment of the present invention, if it is determined through step S330 that the advertisement information display is not completed, the advertisement fee can be calculated through step S340. Alternatively, although not shown, the advertisement information display completion history for generating analysis information may be updated.

According to an embodiment of the present invention, when it is determined through step S330 that the advertisement information display is completed, steps S331 and S333 may be additionally performed.

When the advertisement information is displayed on the user device 200 (see FIG. 1), the donation information may be received from the user device 200 (S331).

Donation information may include at least one of donor information, donor agencies, and a donation calculation method. Such base information is as described above in Figs.

In accordance with an embodiment of the present invention, some amount of the advertisement fee to be paid to the user based on the donation information may be calculated as donation (S333).

It may also be determined that the amount of money other than the donation calculated in the calculated advertisement fee is to be paid to the user corresponding to the user device.

Additionally, although not shown, it may permit sending donation receipt information generated based on donation information to user device 200 (see FIG. 1), in accordance with one embodiment of the present invention.

The steps shown in FIG. 5 are only one example method for an advertisement service according to an embodiment of the present invention, and each step (s) may be omitted or added.

For example, although not shown, it may allow transfer of donation receipt information generated based on donation information to user device 200 (see FIG. 1), in accordance with an embodiment of the present invention. The step of allowing the donor receipt information generated based on the donation information described above to be transmitted to the user device 200 (see FIG. 1) is preferably made after the donation is paid.

Also, the steps depicted in FIG. 5 are merely exemplary methods for an advertisement service according to an embodiment of the present invention, and each step (or steps) may be performed in a different order.

For example, the donation information receiving step S331 may be performed after the advertisement request information receiving step S310. More specifically, according to one embodiment of the present invention, after the advertisement request information is received (S311) and the donation information is received (S311), the advertisement information search step S320 may be performed.

Further, the donation information receiving step S331 and donation amount calculating step S333 may be performed after the advertisement fee calculating step S340 according to an embodiment of the present invention. That is, after the advertisement fee to be paid to the user is calculated first, the donation information may be received from the user (S331). The donation calculation step S333 may be performed based on the donation information received through step S331.

The steps (s) of some of the steps shown in Fig. 5 may be omitted in accordance with an embodiment of the present invention. Further, the steps shown in FIG. 5 are exemplary and additional steps may also be included within the scope of the present invention.

For example, the analysis information generation step S350 may be performed only when a selection input for generating analysis information is received from a user. Alternatively, the analysis information generating step S350 may be performed at a predetermined period. For example, the analysis information generation step S350 may be performed once every two weeks. Alternatively, the analysis information generation step S350 may be performed only when the donation calculation step S333 is performed. Thus, the user can confirm the advertisement fee information that the user can receive. In addition, by allowing the user to confirm the contribution details donated by the user, the use of the advertisement-based program according to an embodiment of the present invention can be improved.

Further, even if advertisement request information is not received from the user device 200 (see FIG. 1), an advertisement information search step S360 suitable for the user can be performed. For example, an advertisement information search step (S360) suitable for the user in a predetermined period period (e.g., a weekly unit) may be performed and provided to the user. Through this, the user can encourage the steady use of the advertisement service program according to an embodiment of the present invention.

1 to 5, an advertisement service server and a program according to an exemplary embodiment of the present invention may include a keyword input unit for inputting keyword information and advertisement information based on an advertisement information request for at least one advertisement information of at least one advertisement company, (See Fig. 1). Some or all of the revenue generated based at least in part on the advertising information displayed by the user may be counted as a contribution. That is, the user can contribute to the social contribution by calculating a part or all of the advertisement fee incurred based on the advertisement information displayed by the user as donation. Furthermore, based on such donations, the user may be deducted at year-end settlement. In addition, some or all of the advertisement charges that the user can receive can be calculated as a donation, and the advertisement fee can be reduced by being transmitted to the donation agency. Furthermore, the user may be given a positive awareness of the advertisement provided. Accordingly, the user may desire to receive more advertisement information for donation.

Hereinafter, an advertisement service method according to another embodiment of the present invention will be described with reference to FIG. 6 to FIG.

6 is a conceptual diagram of a network including a server and a user device for an advertisement service providing system for activating a personal contribution according to another embodiment of the present invention.

7 is a block diagram of an advertisement service providing server for activating a personal contribution according to another embodiment of the present invention.

6, the advertisement service system may be configured with an advertisement service server 100a, an advertisement storage server 100b, and one or more user devices 200, 200c, and 200d, according to an embodiment of the present invention. have.

Also, the arrows shown in Fig. 6 are for explaining the signal movement between the respective components via the network. That is, the advertisement service server 100a, the advertisement storage server 100b, and the one or more user devices 200, 200c, and 200d may be connected through a network (not shown).

In the following, "advertisement service system" and "system" are often used interchangeably. Hereinafter, "advertisement service server 100a" and "server 100a" are often used interchangeably.

The user device (e.g., 200) and the network (not shown) according to an embodiment of the present invention are the same as those described in Figs. 1 to 3, and thus description thereof is as described above. The terms "user device "," user terminal ", and "user device ", as used herein, are often used interchangeably.

7, the advertisement service server 100a may include a receiving unit 110a, an advertisement request unit 140, and a controller 130a according to an embodiment of the present invention. Further, although not shown, the server 100a may further include a memory unit (not shown). The components of the advertisement service server 100a as described above are merely examples according to the embodiment of the present invention, and the present invention is not limited thereto.

The receiving unit 110a and the control unit 130a of the advertisement service server 100a according to the embodiment of the present invention are connected to the receiving unit 110a and the control unit 130a of the advertisement service server 100a shown in Figs. The description is the same as described above, so the description thereof is as described above.

The advertisement request unit 140 according to an embodiment of the present invention may request the advertisement storage server 100b to search for advertisement information to be displayed on the user device based on the received advertisement request information.

The advertisement storage server 100b may store one or more pieces of advertisement information of one or more advertisement companies. The advertisement storage server 100b can search advertisement information to be displayed on the user device based on the advertisement request information received from the advertisement requesting unit 140. [

A memory unit (not shown) according to an embodiment of the present invention may store various information for performing an advertisement service according to an embodiment of the present invention.

For example, the memory unit (not shown) may store parameters for determining whether the retrieved advertisement information has been displayed on the user device. In addition, the advertisement calculation logic and / or the analysis information generated by the control unit 130 may be stored as described above. Various information for the operation of the advertisement service as described above may be stored in the memory unit (not shown).

The components constituting the advertisement service system shown in Fig. 6 are exemplary and only a part of the components may constitute the system, or additional component (s) other than the components may be included in the system. For example, the server 100a may include an Enterprise Application Integration (EAI) server, an Application Programming Interface (API) server, an external server, a management server, and / or a call center server. In addition, various servers and devices capable of communicating with the servers 100a and 100b via a network (not shown) may be configured.

The components constituting the advertisement service server shown in Fig. 7 are illustrative, and only a part of the components may constitute a server, or additional component (s) other than the components may be included in the server 100a.

Hereinafter, an advertisement service method according to another embodiment of the present invention will be described with reference to FIG.

8 is a flowchart illustrating a method of providing an advertisement service for activating a personal contribution according to another embodiment of the present invention.

The steps (s) of some of the steps shown in Fig. 8 may be omitted in accordance with one embodiment of the present invention. Further, the steps shown in FIG. 8 are exemplary and additional steps may also be included within the scope of the present invention.

The steps shown in Fig. 8 may be performed by the server 100a. For example, the method shown in Fig. 8 can be performed by the hardware of the server 100a or the OS itself. In addition, some or all of the steps shown in FIG. 8 may be implemented or generated by the server 100a and by receiving information that the user device has computed or generated.

The steps described below in accordance with one aspect of the present invention may be performed by a user device. Further, information based at least in part on the computed or generated information may be performed by a server other than the server 100a.

Steps S310, S330, and S340 shown in FIG. 8 are the same as steps S310, S330, and S340 shown in FIGS. 4 to 5, respectively.

According to one embodiment of the present invention, the server 100a (see FIG. 6) may receive advertisement request information from the user device 200 (see FIG. 6) (S310).

The server 100a (refer to FIG. 6) also receives an advertisement to be displayed on the user device 200 (see FIG. 6) to the advertisement storage server 100b (see FIG. 6) based on the advertisement request information received through step S310 An information search request may be made (S320a).

That is, the advertisement information to be displayed on the user device 200 (refer to FIG. 6) may be retrieved based on at least one of a keyword input and a user selection input for one or more pieces of advertisement information of one or more advertisement companies.

Further, the server 100a (see FIG. 6) may determine whether the retrieved advertisement information is displayed on the user device through step S320 (S330).

According to one embodiment of the present invention, the server 100a (see FIG. 6) may determine whether the advertisement information retrieved through step S320a has been displayed on the user device (S330).

In order to determine whether the retrieved advertisement information has been displayed on the user device through step S320a, one of the minimum number of clicks for the advertisement information, the minimum display time for the advertisement information, and whether to perform an action for the advertisement information may be predetermined.

9 is an exemplary diagram of a user interface (UI) that may be displayed on a user device in accordance with an embodiment of the invention.

The UI 400 of FIG. 9 is an exemplary diagram of a user interface that includes analysis information. The UI 400 of FIG. 9 is an exemplary diagram according to an embodiment of the present invention, and the present invention is not limited thereto.

As described above, the advertisement service program according to an embodiment of the present invention can generate analysis information based on at least one of the advertisement request information, the advertisement information, the display completion information of the advertisement information, and the advertisement fee to be paid to the user.

The analysis information may be composed of at least one of quantitative information and qualitative information. Quantitative information is data whose data is numerically expressed. Qualitative information is not expressed numerically, but can be expressed in words.

The form of the UI 400 for displaying the analysis information may differ depending on the type of analysis information to be displayed. For example, in the case of data represented by a numerical value (i.e., quantitative information), it may be provided as a table, a graph, a chart, and the like. In addition, in the case of data expressed in a word (i.e., qualitative information), it can be provided as a pop-up window including a script, a script, a picture, a voice, and an image. The display format of the analysis information as described above is merely an exemplary description according to an embodiment of the present invention, and the present invention is not limited thereto.

In more detail, as shown in FIG. 9, the analysis information can be provided as a graph by displaying the advertisement information and converting the advertisement fee obtained by the import into the monthly value. Alternatively, the analysis information may be provided with a graph that displays the advertisement information, thereby excluding the donation and the donation from the advertisement, which is obtained by the import, and scaling the advertisement fee to be paid to the user. Also, it is possible to provide users with past donation histories, such as monthly donation histories or daily donation histories, which give a user the opportunity to search for information or receive advertisement information, The user may also induce additional donations.

Additionally, the UI 400 may differ in the rate and / or format displayed according to the type and / or configuration of the user device 200 (see FIG. 1). Furthermore, the display format of the displayed UI may differ depending on the type of analysis information. For example, when quantitative information is displayed, the analysis information may be graphically displayed to emphasize the intuitiveness of the user, thereby enhancing the convenience of the present invention.

In addition, additional information corresponding to the analysis information may be further displayed when a user selection input (e.g., click, double-click, touch gesture, etc.) for the analysis information displayed on the UI 400 is received. For example, when a user touch gesture (e.g., tapping) for '15300' in the 'monthly donation history' shown in the UI 400 is received, Information may be provided as a pop-up screen in the UI 400. FIG.

The UI 400 shown in FIG. 9 is merely an example, and an analysis information display method in the form of script, moving image, voice, and image may also be included within the scope of the present invention.

The input and / or output screen of the user device 200a (see FIG. 1) and the user device 200b (see FIG. 1) may be displayed in accordance with the setting of the program distributed by the server 100 May be different.

According to a further embodiment of the present invention, the generated analysis information may be stored or shared in the user device 200 (see FIG. 1). In addition, advertisement information suitable for the user may be additionally searched and provided based on the analysis information. This will be described with reference to FIG.

10 is an exemplary diagram of a user interface (UI) that may be displayed on a user device in accordance with another embodiment of the present invention.

The UI 500 of FIG. 10 shows a user interface (UI) in which analysis information and advertisement information suitable for the user are displayed on the user device 200. [ The UI 500 of FIG. 10 is an exemplary diagram according to an embodiment of the present invention, and the present invention is not limited thereto.

According to one embodiment of the present invention, the analysis information may be stored or shared in the user device 200 (see FIG. 1). More specifically, analysis information associated with a first user corresponding to a first user device (e.g., 200a) (see FIG. 1) is transmitted to a second user device (e.g., 200b) based on predetermined logic . Alternatively, it may be transmitted to a third user device (not shown) in which an advertisement service program according to an embodiment of the present invention is not distributed.

A program for providing an advertisement service for personal contribution activation according to a further embodiment of the present invention may be associated with at least one of a website and a social network service (SNS). For example, it may be associated with at least one of Google, Facebook, and YouTube to receive the ad request information of the user.

In addition, if other SNS logins entered through account-linked API (application program interface) with other SNS such as Facebook, Twitter and Google accounts are allowed, this application may be executed without additional login. To this end, the server 100 of the present invention may interwork with SNS servers provided by other external providers. According to some additional aspects, the login screen and the subscription screen may be displayed separately on a single screen. The user device 200 can receive the input member subscription and / or login information and transmit it to the server 100.

Additionally and / or alternatively, a screen may be created that allows the user to upload analysis information as described above to other social networking services (SNS) such as Facebook, Twitter and Google Accounts. In addition, analysis information for uploading to the above-described social networking services (SNS) may be additionally generated. Through such linkage with other SNSs, users can enjoy more entertaining advertisement information requests and donation activities therefrom.

According to an embodiment of the present invention, advertisement information suitable for the user may be retrieved based on the analysis information. The advertisement information suitable for the user may be, for example, the recommended advertisement 1, the recommended advertisement 2, and the recommended advertisement 3 shown in the UI 500 of FIG.

The UI 500 of FIG. 10 may include an analysis information sharing frame 510 that can store or share analysis information. In addition, the UI 500 of FIG. 10 may include a recommendation advertisement frame 520 based on the advertisement information retrieved by the advertisement information suitable for the user based on the analysis information. Furthermore, the UI 500 may further include a screen switching icon 530. [ The UI 500 shown here is only an exemplary diagram according to an embodiment of the present invention, and the present invention is not limited thereto.

Additionally, although not shown, additional UIs to be displayed on at least one of the main screen and the idle screen of the user device may be generated according to further embodiments of the present invention. Alternatively, additional icons to be displayed on the main screen of the user device may be generated. For example, the UI including the advertisement fee information calculated on the main screen of the mobile phone can be displayed in a widget format. Alternatively, a UI including a recommended advertisement may be displayed on the idle screen of the cellular phone. Here, the 'main screen' refers to a screen that appears when the power is turned on, and may refer to a screen displaying an icon and / or a widget corresponding to the installation program. For example, the 'main screen' may be the desktop of the desktop. The 'idle screen' may be a screen that is switched when no user input is received within a predetermined time and / or a screen that is switched when a user input is received after a predetermined time. This can enhance the user's continued interest. Further, it may induce continuous reception of ad request information from the user. Also, the UI and / or icon for the program may be displayed on at least one of the 'main screen' and the 'idle screen', thereby enhancing the pride of the user's donation and inducing a third party to draw interest in the program .

As described above, according to the advertisement service providing server for activating the personal contribution according to the embodiment of the present invention and the computer program therefor, the exposure amount and the click amount of the advertisement are aggregated, quantified and quantified, , And a part of the consultation can be calculated as donation according to the decision of the user.

The user can search the advertisement information through the Internet and receive the advertisement information to obtain a portion of the advertisement cost as revenue.

According to the advertisement service program according to the embodiment of the present invention, donation can be calculated based on the donation information received from the user in part or all of the profit generated based on the advertisement information displayed by the user. Accordingly, the user may be motivated to contribute to the social contribution by donating part or all of the profit generated by receiving the advertisement information. Accordingly, the user may desire to receive more advertisement information for donation.

In one or more exemplary implementations, the functions presented herein may be implemented in hardware, software, firmware, or a combination thereof. When implemented in software, the functions may be stored on or transmitted via one or more instructions or code on a computer readable medium. Computer-readable media includes computer storage media and communication media including any medium for facilitating transfer of a computer program from one place to another. The storage medium may be any general purpose computer or any available medium that can be accessed by a special purpose computer. By way of example, and not limitation, such computer-readable media can comprise any form of computer readable medium, such as RAM, ROM, EEPROM, CD-ROM or other optical disk storage media, magnetic disk storage media or other magnetic storage devices, But not limited to, a general purpose computer, a special purpose computer, a general purpose processor, or any other medium that can be accessed by a particular processor. In addition, any connection means may be considered as a computer-readable medium. The discs and discs used here include compact discs (CDs), laser discs, optical discs, DVDs, floppy discs, and Blu-ray discs where disc plays the data magnetically, As shown in FIG. The combinations may also be included within the scope of computer readable media.

Those skilled in the art will appreciate that the various illustrative elements, components, logical blocks, modules, and algorithm steps described above may be implemented as electronic hardware, computer software, or combinations thereof. In order to clarify the interchangeability of hardware and software, various illustrative components, blocks, modules and steps have been described in terms of their functionality. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the overall system. Skilled artisans may implement these functions in varying ways for each particular application, but such implementation decisions are not necessarily outside the scope of the invention.

The various illustrative logical blocks and modules described in connection with the present disclosure may be implemented or performed with a general purpose processor, a digital signal processor (DSP), an application specific integrated circuit (ASIC), a field programmable gate array (FPGA) or other programmable logic device, Or transistor logic, discrete hardware components, or any combination designed to implement the functions described herein. A general purpose processor may be a microprocessor; In an alternative embodiment, such a processor may be an existing processor, controller, microcontroller, or state machine. A processor may be implemented as a combination of computing devices, such as, for example, a DSP and a microprocessor, a plurality of microprocessors, one or more microprocessors in conjunction with a DSP core, or a combination of such configurations.

For a hardware implementation, the various illustrative logic, logic blocks, and modules of processing units described in connection with the aspects disclosed herein may be implemented with one or more application specific integrated circuits (ASICs), digital signal processors (DSPs) Such as digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), discrete gate or transistor logic, discrete hardware components, general purpose processors, Controllers, microprocessors, other electronic units designed to perform the functions described herein, or a combination thereof. The general purpose processor may be a microprocessor, but, in the alternative, it may be any conventional processor, controller, microcontroller, or state machine. The processor may also be implemented as a combination of computing devices (e.g., a DSP and a microprocessor, a plurality of microprocessors, a combination of one or more microprocessors in conjunction with a DSP core, or any other suitable configuration). Additionally, at least one processor may include one or more modules capable of implementing one or more of the steps and / or operations described herein.

In addition, various aspects or features described herein may be implemented as a method, apparatus, or article of manufacture using standard programming and / or engineering techniques. Moreover, steps and / or operations of a method or algorithm described in connection with the aspects disclosed herein may be embodied directly in hardware, in a software module executed by a processor, or in a combination of the two. Additionally, in some aspects, steps or acts of a method or algorithm may be present as a machine-readable medium, or as a combination of at least one or any combination of codes or instructions on a computer-readable medium, It can be integrated into computer program stuff. The term article of manufacture as used herein is intended to encompass a computer program accessible from any suitable computer-readable device or medium.

The description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features presented herein.

Claims

A computer program stored on a computer readable storage medium,
The computer program comprising instructions for causing a computer to perform the steps of:
Receiving advertisement request information including at least one of a keyword input from a user device of a user who wants to receive an advertisement fee by displaying an advertisement and a user selection input to one or more advertisement information of one or more advertisement companies;
Searching for advertisement information to be displayed on the user device based on the received advertisement request information, and the step of searching for the advertisement information includes searching for at least one of a keyword input and a user selection input for one or more pieces of advertisement information of one or more advertisement companies Based on a predetermined period of time;
Based on at least one of a predetermined minimum number of clicks for the advertisement information, a predetermined minimum display time for the advertisement information, and whether to perform a predetermined action on the advertisement information, the retrieved advertisement information is displayed on the user device &Lt; / RTI >
Calculating an advertisement fee to be paid to a user corresponding to the user device based on whether or not the display is completed, the advertisement fee being calculated in a mileage form;
Receiving donation information from the user device, the donation information including donor information including whether the donator is the same as user information corresponding to the user device, donation authority information including identification information for one or more donation organizations, Step - The donation calculation method is a method of calculating a donation amount to be donated to each donation institution when one of the donation method of a certain amount and the certain ratio donation method and the number of donation institutions are more than two, Included -;
Calculating a donation based at least on the calculated advertisement amount to be paid to the user and the donation information;
Determining to pay out the calculated amount of the donation, which is calculated from the advertisement fee to be paid, to the user corresponding to the user device; And
Transmitting the donation receipt information generated based on the donation and the donation information to the user device;
/ RTI >
A computer program stored on a computer readable storage medium.

delete

The method according to claim 1,
The predetermined advertising fee calculation logic comprises:
A display time of the advertisement information, a total amount of advertisement charge that can be paid to the user within a predetermined period, and a total amount of the advertisement information that can be received from the user within a predetermined period of time. &Lt; / RTI > a maximum number of ad request information < RTI ID = 0.0 >
A computer program stored on a computer readable storage medium.

The method according to claim 1,
Generating analysis information based on at least one of the advertisement request information, the advertisement information, the display completion information of the advertisement information, and the advertisement fee information to be paid to the user;
&Lt; / RTI >
A computer program stored on a computer readable storage medium.

10. The method of claim 9,
The analysis information includes:
A quantitative information, and a qualitative information,
A computer program stored on a computer readable storage medium.

10. The method of claim 9,
Retrieving advertisement information suitable for the user based on the analysis information;
&Lt; / RTI >
A computer program stored on a computer readable storage medium.

As a server,
Receiving advertisement request information including at least one of a keyword input from a user device of a user desiring to receive an advertisement fee and a user selection input for one or more advertisement information of one or more advertisement companies by displaying an advertisement, A receiving unit for receiving donor information including donor information including whether donor information is identical to user information corresponding to a user device, donor organization information including identification information for one or more donor organizations, and a donation calculation method, A method of calculating the amount to be donated to each donation institution if the donation method of a certain amount of the advertisement fee to be paid to the user based on the user's decision and the number of donation institutions are two or more,
A search unit for searching for advertisement information to be displayed on the user device based on the received advertisement request information, the advertisement information including at least one of a keyword input and a user selection input for one or more advertisement information of one or more advertisement companies, Retrieved at a determined periodicity; And
Based on at least one of a predetermined minimum number of clicks for the advertisement information, a predetermined minimum display time for the advertisement information, and whether to perform a predetermined action on the advertisement information, the retrieved advertisement information is displayed on the user device And calculates an advertisement fee to be paid to a user corresponding to the user device based on whether or not the display is completed, the advertisement fee calculated in a mileage form, and calculates an advertisement fee to be paid to the user and the donation information Determining a donation to be made by the user corresponding to the user device, and calculating an amount excluding the donation calculated from the calculated advertisement fee to be paid as a user corresponding to the user device, and generating the donation based on the calculated donation and the donation information Donated donation A controller for determining to send the receipt information to the user device; And
/ RTI >
server.

A computer program stored on a computer readable storage medium,
The computer program comprising instructions for causing a computer to perform the steps of:
Receiving advertisement request information including at least one of a keyword input from a user device of a user who wants to receive an advertisement fee by displaying an advertisement and a user selection input to one or more advertisement information of one or more advertisement companies;
Requesting the user device to search for advertisement information to be displayed on the basis of the received advertisement request information, the step of requesting to search for the advertisement information includes inputting a keyword and inputting a user selection input for one or more advertisement information of one or more advertisement companies Performed at a predetermined period of time based on at least one;
Based on at least one of a predetermined minimum number of clicks for the advertisement information, a predetermined minimum display time for the advertisement information, and whether to perform a predetermined action on the advertisement information, the retrieved advertisement information is displayed on the user device &Lt; / RTI >
Calculating an advertisement fee to be paid to a user corresponding to the user device based on whether or not the display is completed, the advertisement fee being calculated in a mileage form;
Receiving donation information from the user device, the donation information including donor information including whether the donator is the same as user information corresponding to the user device, donation authority information including identification information for one or more donation organizations, Step - The donation calculation method is a method of calculating a donation amount to be donated to each donation institution when one of the donation method of a certain amount and the certain ratio donation method and the number of donation institutions are more than two, Included -;
Calculating a donation based at least on the calculated advertisement amount to be paid to the user and the donation information;
Determining to pay out the calculated amount of the donation, which is calculated from the advertisement fee to be paid, to the user corresponding to the user device; And
Transmitting the donation receipt information generated based on the donation and the donation information to the user device;
/ RTI >
A computer program stored on a computer readable storage medium.

As a server,
A receiving unit for receiving advertisement request information including at least one of a keyword input from a user device of a user who desires to receive an advertisement fee by displaying an advertisement and a user selection input for one or more advertisement information of one or more advertisement companies;
An advertisement request unit for requesting the user device to search for advertisement information to be displayed on the basis of the received advertisement request information, the advertisement information search request including at least one of keyword input and user selection input for one or more advertisement information of one or more advertisement companies Gt; a < / RTI > predetermined period of time; And
Based on at least one of a predetermined minimum number of clicks for the advertisement information, a predetermined minimum display time for the advertisement information, and whether to perform a predetermined action on the advertisement information, the retrieved advertisement information is displayed on the user device And calculates an advertisement fee to be paid to the user corresponding to the user device based on whether the display is completed or not, the advertisement fee calculated in the form of mileage, and determines whether the donor receives the user information corresponding to the user device , Donation information including donor information including identification information for one or more donor agencies, donation information including donor information including whether donor information is the same as donor information, donor information including donor information including whether donor information is the same as donor information, Including a certain amount of the advertising fee to be paid to the donor organization, and a method of calculating the amount to be donated to each donation organization if the number of donation organizations is more than one; Determining a contribution amount calculated based on at least the advertisement amount to be paid to the user and the donation information calculated and paying the amount of money excluding the donation calculated in the calculated advertisement amount to be paid to the user corresponding to the user device, And to transmit the donation receipt information generated based on the calculated contribution and the donation information to the user device;
/ RTI >
server.