KR101749643B1 - Method for providing advertisement according to communication environment, advertisement providing server perfoming the same, and storage medium storing the same - Google Patents

Method for providing advertisement according to communication environment, advertisement providing server perfoming the same, and storage medium storing the same Download PDF

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KR101749643B1
KR101749643B1 KR1020160012398A KR20160012398A KR101749643B1 KR 101749643 B1 KR101749643 B1 KR 101749643B1 KR 1020160012398 A KR1020160012398 A KR 1020160012398A KR 20160012398 A KR20160012398 A KR 20160012398A KR 101749643 B1 KR101749643 B1 KR 101749643B1
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user terminal
advertisement
communication environment
user
corresponds
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KR1020160012398A
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Korean (ko)
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곽인섭
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서치콘주식회사
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    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0252—Targeted advertisements based on events or environment, e.g. weather or festivals
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q50/30—

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Abstract

The present invention relates to a method of providing an advertisement according to a communication environment performed in an advertisement providing server connectable to a user terminal, the method comprising the steps of: (a) confirming a communication environment of the user terminal ; (b) if the communication environment identified in step (a) corresponds to 2G, 3G, 4G, or 5G, outputting the advertisement stored in the user terminal to the user terminal; And (c) if the communication environment identified in the step (a) does not correspond to 2G, 3G, 4G, or 5G, whether or not the communication environment corresponds to a Wi- And outputting the stored advertisement to the user terminal or selecting a specific advertisement based on the information associated with the user terminal and providing the selected advertisement to the user terminal.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to an advertisement providing method, an advertisement providing server for performing the advertisement providing method, a recording medium storing the advertisement providing server,

The present invention relates to an advertisement providing technique according to a communication environment, and more particularly, to an advertisement providing technique according to a communication environment, in which an advertisement pre-stored in a user terminal is outputted according to a communication environment of a user terminal, To an advertisement providing server for performing the advertisement providing method, and a recording medium storing the advertisement providing server.

As the internet environment developed, various services through the internet became possible, and Internet advertising appeared accordingly. Through Internet advertising, companies can advertise to a large number of consumers at a low cost, and it is possible to grasp the response of consumers directly. Therefore, a number of ways to provide Internet advertisements to consumers more efficiently have been developed, and various methods of providing customized advertisements have been developed according to the characteristics of each consumer. For example, advertising is provided depending on where the consumer is located, or the advertisement is provided according to the consumer's taste, thereby enhancing the effectiveness of the advertisement.

However, if only a method for enhancing the effectiveness of the advertisement by providing the consumer-customized advertisement is considered, the advertisement is provided while ignoring the communication environment of the user terminal receiving the advertisement. Accordingly, the consumer can provide a large- There is a problem that the speed of the user terminal may be slowed or the communication cost may be excessively imposed.

Korean Patent Registration No. 10-1344095 discloses a method and server for providing advertisement contents to a mobile device, and advertisement contents are selected based on location information of a user combined with user profile information and provided to a mobile device user, And provides usable ads that are most likely to be of interest to the user. That is, although a method of providing a customized advertisement to a user is disclosed, a problem of the related art as described above is still present because the advertisement is provided to the mobile device irrespective of the capacity of the advertisement without considering the communication environment of the user's mobile device exist.

Korean Patent No. 10-1344095

It is an object of the present invention to provide an advertisement providing method according to a communication environment in which an advertisement automatically selected according to a communication environment of a user terminal is output to a user terminal.

It is an object of the present invention to provide an advertisement providing method according to a communication environment in which an advertisement pre-stored in a user terminal is output according to a communication environment of a user terminal or an advertisement is provided in real time from an advertisement providing server.

According to a first aspect of the present invention, there is provided a method of providing an advertisement according to a communication environment performed by an advertisement providing server connectable to a user terminal, the method comprising the steps of: (a) Confirming a communication environment of the user terminal; (b) if the communication environment identified in step (a) corresponds to 2G, 3G, 4G, or 5G, outputting the advertisement stored in the user terminal to the user terminal; And (c) if the communication environment identified in the step (a) does not correspond to 2G, 3G, 4G, or 5G, whether or not the communication environment corresponds to a Wi- And outputting the stored advertisement to the user terminal or selecting a specific advertisement based on the information associated with the user terminal and providing the selected advertisement to the user terminal.

The step (c) may include providing a URL (Uniform Resource Locator) associated with the selected specific advertisement to the user terminal together with the specific advertisement if the communication environment corresponds to Wi-Fi .

The step (c) may include, when the URL is selected from the user terminal, linking to the URL according to a call connection state of the user terminal.

Preferably, if the call connection state of the user terminal corresponds to during a call connection or during a call, the step (c) may include performing a connection to the URL after the call connection state corresponds to a call termination .

According to a second aspect of the present invention, there is provided an advertisement providing server connectable to a user terminal, the communication providing server comprising: a communication environment verifying unit for confirming a communication environment of the user terminal when the user terminal senses a call connection; A first advertisement unit for allowing an advertisement stored in the user terminal to be output to the user terminal when the communication environment confirmed through the communication environment confirmation unit corresponds to 2G, 3G, 4G, or 5G; And if the communication environment confirmed through the communication environment confirmation unit does not correspond to 2G, 3G, 4G, or 5G, the advertisement stored in the user terminal according to whether the communication environment corresponds to a WiFi And a second advertisement unit for outputting to the user terminal or selecting a specific advertisement based on information associated with the user terminal and providing the selected advertisement to the user terminal.

As described above, according to the present invention, since the advertisement automatically selected according to the communication environment of the user terminal is outputted to the user terminal, there is an effect of reducing the communication cost of the user and improving the advertisement effect.

1 is a diagram of an advertisement providing system according to a communication environment according to a preferred embodiment of the present invention.
2 is a block diagram of the advertisement providing server of FIG.
3 is a flowchart illustrating an advertisement providing method according to a communication environment performed in the advertisement providing system according to the communication environment of FIG.
4 is an illustration of an advertisement provided to a user terminal in accordance with the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention and the manner of achieving them will be more apparent from the following detailed description taken in conjunction with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. Is provided to fully convey the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification. "And / or" include each and every combination of one or more of the mentioned items.

Although the first, second, etc. are used to describe various elements, components and / or sections, it is needless to say that these elements, components and / or sections are not limited by these terms. These terms are only used to distinguish one element, element or section from another element, element or section. Therefore, it goes without saying that the first element, the first element or the first section mentioned below may be the second element, the second element or the second section within the technical spirit of the present invention.

Also, in each step, the identification code (e.g., a, b, c, etc.) is used for convenience of explanation, and the identification code does not describe the order of each step, Unless the order is described, it may happen differently from the stated order. That is, each step may occur in the same order as described, may be performed substantially concurrently, or may be performed in reverse order.

The terminology used herein is for the purpose of illustrating embodiments and is not intended to be limiting of the present invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. It is noted that the terms "comprises" and / or "comprising" used in the specification are intended to be inclusive in a manner similar to the components, steps, operations, and / Or additions.

Unless defined otherwise, all terms (including technical and scientific terms) used herein may be used in a sense commonly understood by one of ordinary skill in the art to which this invention belongs. Also, commonly used predefined terms are not ideally or excessively interpreted unless explicitly defined otherwise.

In the following description of the present invention, detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. The following terms are defined in consideration of the functions in the embodiments of the present invention, which may vary depending on the intention of the user, the intention or the custom of the operator. Therefore, the definition should be based on the contents throughout this specification.

1 is a diagram of an advertisement providing system according to a communication environment according to a preferred embodiment of the present invention.

Referring to FIG. 1, an advertisement providing system 100 according to a communication environment includes a user terminal 110 and an advertisement providing server 120, and the user terminal 110 and the advertisement providing server 120 are connected through a network do.

The user terminal 110 is an apparatus for downloading an application program associated with the advertisement providing server 120 and performing an advertisement providing method together with the advertisement providing server 120 through the application program. Preferably, the user terminal 110 is a device capable of outputting an advertisement, and functions can be controlled by transmitting and receiving data with the advertisement providing server 120. For example, the user terminal 110 may be a smart phone based on an open operating system that can freely use and delete various application programs desired by a user, It is desirable to understand that it is a communication device including all mobile phones having a mobile office function as well as functions such as video call and Internet data communication.

The advertisement providing server 120 is connected to the user terminal 110 and performs an advertisement providing method. The advertisement providing server 120 may be configured to selectively output an advertisement through the user terminal 110 according to the communication environment of the user terminal 110 do. Preferably, the advertisement providing server 120 can classify various types of advertisements according to their types, store and manage them.

In addition, the network connecting the user terminal 110 and the advertisement providing server 120 may be a local-area network (LAN) or a wide-area communication network, and the communication network may be a large-sized communication network Which is a high-speed period network, and may be a next-generation wireless network including the Internet (Internet) or WiFi, Wibro, and Wimax for providing high-speed multimedia service.

At this time, the Internet can be classified into various types of services, such as HTTP (Hyper Text Transfer Protocol), Telnet, File Transfer Protocol (FTP), Domain Name System (DNS) (Hereinafter, referred to as " Network Management Service "), a Simple Network Management Protocol (SNMP), a Network File Service (NFS), and a Network Information Service (NIS) Meanwhile, the Internet may be a wired or wireless Internet, or may be a core network integrated with a wired public network, a wireless mobile communication network, or a portable Internet.

If the communication network is a mobile communication network, it may be a synchronous mobile communication network or an asynchronous mobile communication network. As an embodiment of the asynchronous mobile communication network, a WCDMA (Wideband Code Division Multiple Access) communication network is exemplified. In this case, although not shown in the drawings, the mobile communication network may include an RNC (Radio Network Controller). Meanwhile, although the WCDMA network is exemplified, it may be a next generation communication network such as a 3G LTE network or a 4G network, or an IP network based on other IP. This network carries signals and data between the user terminal 110 and the advertisement providing server 120.

2 is a block diagram of the advertisement providing server of FIG.

2, the advertisement providing server 120 includes a communication environment check unit 210, a first advertisement unit 220, a second advertisement unit 230, and a control unit 240.

The communication environment verifying unit 210 confirms the communication environment of the user terminal 110 when it senses that the user terminal 110 is making a call connection. The advertisement providing method performed through the advertisement providing system 100 according to the present invention is executed when the user terminal 110 receives and receives calls, and the user can make a call connection or receive a received call through the user terminal 110 And then the advertisement providing method can be executed. Preferably, an application associated with the ad serving server 120 and installed in the user terminal 110 may be executed in the background of the user terminal 110 to detect call origination and termination.

Preferably, the communication environment verifying unit 210 can check the current communication environment of the user terminal 110 after sensing the call reception / reception of the user terminal 110. Here, the communication environment corresponds to a charged wireless communication environment provided by the communication company of the user terminal 110, for example, 2G, 3G, 4G, or 5G, or a free wireless communication environment, for example, Wi- (wifi).

In addition, the communication environment is not limited to the above-mentioned examples, and various communication environments are classified into a paid communication environment and a free communication environment. In case of a charged communication environment, An advertisement may be provided to the user terminal 110 through the second advertisement unit 220 and an advertisement may be provided to the user terminal 110 through the second advertisement unit 230 described below in the case of a free communication environment. That is, the communication environment confirmation unit 210 can determine whether the communication environment of the user terminal 110 is a paid communication environment or a free communication environment by checking the communication environment of the user terminal 110. [

When the communication environment of the user terminal 110 confirmed through the communication environment verifying unit 210 corresponds to a wireless communication environment of a charge provided by a communication company, the first advertisement unit 220 transmits a request to the user terminal 110 And causes the stored advertisement to be output to the user terminal 110. Here, the wireless communication environment of the communication company may correspond to, for example, 2G, 3G, 4G, or 5G.

The advertisement stored in the user terminal 110 may be stored in the memory of the user terminal 110 when an application associated with the advertisement providing server 120 is installed in the user terminal 110. [ It may correspond to what is stored. In one embodiment, when the communication environment of the user terminal 110 corresponds to a free wireless communication environment, the advertisement providing server 120 transmits an advertisement to be stored in the memory unit of the user terminal 110 to the user terminal 110 To automatically update the advertisement stored in the user terminal 110 or to allow the user to request the advertisement update through the application of the user terminal 110 and receive the advertisement from the advertisement providing server 120, May be stored in the memory unit of the memory 110.

If the communication environment of the user terminal 110 corresponds to a communication environment in which the user terminal 110 is charged, the first advertisement unit 220 may transmit a specific advertisement May be output through the display unit of the user terminal 110. More specifically, the first advertisement unit 220 selects a specific advertisement according to the type of advertisement previously stored in the user terminal 110, information associated with the user of the user terminal 110, or status information of the user terminal 110 Or selected, and a selected or selected advertisement to be output to the user terminal 110.

For example, when the advertisement pre-stored in the user terminal 110 corresponds to a {restaurant advertisement, a shopping advertisement, a travel advertisement} and the time information among the status information of the user terminal 110 corresponds to {7:00 PM} A restaurant advertisement may be selected and output to the user terminal 110. In another example, the advertisement previously stored in the user terminal 110 corresponds to a {restaurant advertisement, a shopping advertisement, a travel destination advertisement} 110), the shopping advertisement may be selected and output to the user terminal 110. In this case, Here, the type of the advertisement, the user information or the status information of the user terminal 110 can be managed in association with each other, and the customized advertisement can be selected or selected according to the user information or the status information.

According to the present invention, when the communication environment of the user terminal 110 corresponds to the communication environment for paying, since a specific advertisement is selected from the advertisements stored in the user terminal 110, Advertisements may be provided in real time on the user terminal 110 without downloading or receiving communication charges.

If the communication environment confirmed by the communication environment verifying unit 210 does not correspond to the wireless communication environment of the communication company, the second advertisement unit 230 determines that the communication environment of the user terminal 110 is a wifi wireless communication environment The advertisement stored in the user terminal 110 may be outputted to the user terminal 110 according to whether or not the advertiser 110 corresponds to the user terminal 110 or the user terminal 110 may be selected based on the information associated with the user terminal 110 do.

In one embodiment, when the communication environment does not correspond to a free wireless communication environment and does not correspond to a free wireless communication environment, it corresponds to a case where the user terminal 110 is not connected to a data communication network. An advertisement may be provided to the user terminal 110 in the same manner that the advertisement is provided through the first advertisement portion 220. [ That is, when the user terminal 110 is not connected to the data communication network, a specific advertisement among the ads stored in the user terminal 110 may be selected and output.

In another embodiment, if the communication environment does not correspond to a pay wireless communication environment and corresponds to a free wireless communication environment, for example, Wi-Fi, the user terminal 110 transmits the second And can receive and output an advertisement from the advertisement unit 230. Preferably, the second advertisement unit 230 selects or selects a specific advertisement based on information associated with the user terminal 110 among the advertisements stored and managed in the advertisement providing server 120, and transmits the selected advertisement to the user terminal 110 . For example, if the advertisement stored and managed in the advertisement providing server 120 corresponds to {movie advertisement, shopping advertisement, advertisement of marriage information provider, travel advertisement}, and user information among the information related to the user terminal 110 is { 40, male, unmarried), the advertisement of the marriage information provider can be selected and provided to the user terminal 110. If the user information is {20 units, female} among the information associated with the user terminal 110, An advertisement may be selected and provided to the user terminal 110.

In addition, the advertisement selected through the second advertisement unit 230 may be output through the user terminal 110 in a streaming manner in real time, or may be downloaded to the user terminal 110 and then output. For example, if the advertisement selected through the second advertisement unit 230 corresponds to a movie trailer image as a movie advertisement, the user terminal 110 receives a movie trailer image from the advertisement providing server 120 in a streaming manner Or the user terminal 110 may download the movie trailer image and then output the movie trailer image.

Preferably, when the communication environment of the user terminal 110 does not correspond to a wireless communication environment in which a fee is charged, and the second advertisement unit 230 provides a specific advertisement corresponding to a free wireless communication environment, (Uniform Resource Locator), and may provide the associated URL, if any, to the user terminal 110 along with the specific advertisement. For example, the URL may correspond to an advertisement event page or an immediate goods purchase billing page, and in the case of providing a movie advertisement, a URL associated with the movie advertisement, for example, In the case of providing the shopping advertisement, the URL for moving to the immediate purchase purchase page can be provided together with the shopping advertisement which can immediately purchase the target of the shopping advertisement.

When the user clicks or selects the URL with respect to the advertisement and the URL provided to the user terminal 110 through the second advertisement unit 230, It is possible to determine whether or not the URL is connected according to the operation of the user and the call connection state of the user terminal 110. [

Preferably, when the call connection state at the time when the user's operation is input from the user terminal 110 corresponds to during a call connection or during a call, the call connection state corresponds to a call termination, have. That is, when the user selects a URL provided with the advertisement during a call connection or during a call, the second advertisement unit 230 remains in a standby state until the user's call is terminated. After the call is terminated, .

In one embodiment, since the advertisement and the URL provided through the second advertisement unit 230 can be continued for a certain period of time after the end of the call, the user confirms the advertisement and the URL outputted through the user terminal 110 after the end of the call You can select that URL. In this case, since the call connection state at the time when the user's operation is inputted from the user terminal 110 corresponds to the end of the call, the connection to the URL can be performed immediately.

The control unit 240 controls the operation of the communication environment check unit 210, the first advertisement unit 220, and the second advertisement unit 230 and the flow of data.

Preferably, the advertisement providing method performed through the advertisement providing server 120 and the user terminal 110 may include a case where a user connects a call through a user terminal 110 (originating) and a call is received from a third party (Receipt).

3 is a flowchart illustrating an advertisement providing method according to a communication environment performed in the advertisement providing system according to the communication environment of FIG.

The communication environment verifying unit 210 confirms the communication environment of the user terminal 110 when the user terminal 110 senses that the user terminal 110 is in a call connection (step S310). Preferably, the advertisement providing method according to the present invention may be performed when the user terminal 110 receives and receives a call, and thus the communication environment verifying unit 210 may determine that the user terminal 110 has made a call connection, It is possible to confirm the communication environment of the user terminal 110 after detecting reception of the received call.

The communication environment verifying unit 210 checks whether the communication environment of the user terminal 110 corresponds to 2G, 3G, 4G, or 5G (step S320). That is, it is checked whether the communication environment of the user terminal 110 is a paid wireless communication environment provided by the communication company. If the communication environment of the user terminal 110 corresponds to 2G, 3G, 4G, or 5G, which is a paid wireless communication environment, the first advertisement unit 220 transmits the advertisement stored in the user terminal 110 to the output (Step S330). Preferably, the first advertisement unit 220 is stored in the user terminal 110 according to the user information of the user terminal 110 or the status information of the user terminal 110 (e.g., time, date, weather) It is possible to select a specific type of advertisement among the advertisements and output the selected advertisement to the user terminal 110.

If the communication environment of the user terminal 110 does not correspond to 2G, 3G, 4G, or 5G, the communication environment verification unit 210 checks whether the communication environment of the user terminal 110 corresponds to WIFI Step S340). That is, when the communication environment of the user terminal 110 is not a wireless communication environment for paying, it is checked whether or not the wireless communication environment is free. In one embodiment, if the communication environment of the user terminal 110 does not correspond to WIFI, which is a free wireless communication environment, the second advertisement unit 230 causes the advertisement stored in the user terminal 110 to be output (step S330 ). Preferably, the second advertisement unit 230 may select a specific advertisement among the advertisements stored in the memory unit of the user terminal 110 and output the selected advertisement through the user terminal 110.

In another embodiment, if the communication environment of the user terminal 110 corresponds to WIFI, which is a free wireless communication environment, the second advertisement unit 230 selects a specific advertisement among the advertisements stored in the advertisement providing server 120 To the user terminal 110 (step S350). The second advertisement unit 230 may be configured to provide information to the advertisement providing server 120 in accordance with information associated with the user terminal 110 such as user information or status information (e.g., time, weather, date, etc.) It is possible to select a specific advertisement among the stored advertisements, to provide the selected advertisement to the user terminal 110 in a streaming manner in real time, or to provide the next advertisement downloaded to the user terminal 110. [ In addition, the second advertisement unit 230 may select a specific advertisement, and then determine whether or not a URL associated with the advertisement exists. If the URL exists, the second advertisement unit 230 may provide the advertisement to the user terminal 110 together with the advertisement.

Preferably, when the user views the advertisement and the URL provided to the user terminal 110 and selects the URL, the second advertisement unit 230 may immediately execute the connection to the URL according to the call state of the user terminal 110, It can be executed after the connection state is ended.

4 is an illustration of an advertisement provided to a user terminal in accordance with the present invention.

Referring to FIG. 4, an advertisement is provided to a user terminal 110 in accordance with the present invention. When the user makes a call connection at the user terminal 110, the communication environment checking unit 210 of the advertisement providing server 120 confirms the communication environment of the user terminal 110. Since the communication environment of the user terminal 110 corresponds to the Wi-Fi 410 which is a free wireless communication environment, the advertisement is provided to the user terminal 110 through the second advertisement unit 230. The second advertisement unit 230 selects an advertisement related to the marriage information provider and provides the URL of the advertisement event page (" My Ideal Finder ") associated with the advertisement to the user terminal 110, Related advertisement 430 and the " My Ideal Type Search " event page URL 440 are output. When the user confirms the advertisement 430 and the URL 440 output to the user terminal 110 and selects the URL 440, the second advertisement unit 230 determines that the call connection state of the user terminal 110 is a call (420). Therefore, after the call connection state becomes the end of the call (for example, the call connection failure and the end of the call), that is, after the user ends the call, To participate in the "Find My Ideal Form" event.

Meanwhile, the advertisement providing method according to the communication environment according to an embodiment of the present invention can also be implemented as a computer readable code on a computer readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

For example, the computer-readable recording medium includes a ROM, a RAM, a CD-ROM, a magnetic tape, a hard disk, a floppy disk, a removable storage device, a nonvolatile memory, , And optical data storage devices.

In addition, the computer readable recording medium may be distributed and executed in a computer system connected to a computer communication network, and may be stored and executed as a code readable in a distributed manner.

Although the preferred embodiments of the advertisement providing method, the advertisement providing server and the recording medium storing the advertisement providing method according to the communication environment according to the present invention have been described, the present invention is not limited thereto, It is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.

100: Advertisement providing system according to communication environment
110: User terminal
120: Ad serving server
210: communication environment confirmation unit
220: first advertisement section
230: second advertisement section
240:

Claims (6)

A method of providing an advertisement according to a communication environment performed by an advertisement providing server connectable to a user terminal,
(a) confirming a communication environment of the user terminal when the user terminal detects that a call connection is established;
(b) if the communication environment identified in step (a) corresponds to 2G, 3G, 4G, or 5G, information associated with the user of the user terminal among the advertisements stored in the user terminal, Selecting a specific advertisement based on the status information and outputting the selected advertisement to the user terminal; And
(c) if the communication environment identified in step (a) does not correspond to 2G, 3G, 4G, or 5G, it is stored in the user terminal according to whether the communication environment corresponds to a wifi A specific advertisement selected based on the information associated with the user of the user terminal or the status information of the user terminal among the advertisements is output to the user terminal or the information associated with the user of the user terminal or the status information of the user terminal And providing the selected advertisement to the user terminal,
(C), if the communication environment corresponds to Wi-Fi, providing a URL (Uniform Resource Locator) associated with the selected specific advertisement to the user terminal together with the specific advertisement; And connecting to the URL according to a call connection state of the user terminal when the URL is selected from the user terminal,
And (c) if the communication environment corresponds to Wi-Fi, providing an advertisement to be stored in the user terminal to the user terminal so that the advertisement stored in the user terminal is updated Wherein the advertisement is provided to the user.
delete delete 2. The method of claim 1, wherein step (c)
And performing a connection to the URL after the call connection state corresponds to a call termination when the call connection state of the user terminal corresponds to during a call connection or during a call. .
An advertisement providing server connectable to a user terminal,
A communication environment verifying unit for verifying a communication environment of the user terminal when the user terminal senses that a call connection is established;
When the communication environment confirmed through the communication environment confirmation unit corresponds to 2G, 3G, 4G, or 5G, the information associated with the user of the user terminal or the status information of the user terminal among the advertisements stored in the user terminal A first advertisement unit for selecting a specific advertisement as a basis and outputting the selected advertisement to the user terminal; And
When the communication environment confirmed through the communication environment confirmation unit does not correspond to 2G, 3G, 4G, or 5G, it is determined whether or not the communication environment is WiFi, A specific advertisement selected based on information associated with a user of the user terminal or based on status information of the user terminal is output to the user terminal or a specific advertisement is displayed on the basis of the information associated with the user of the user terminal or the status information of the user terminal And providing the selected advertisement to the user terminal,
Wherein the second advertisement unit provides a URL (Uniform Resource Locator) associated with the selected specific advertisement to the user terminal together with the specific advertisement when the communication environment corresponds to Wi-Fi, Connects to the URL according to the call connection state of the user terminal,
Wherein the advertisement providing server provides an advertisement to be stored in the user terminal to the user terminal so that the advertisement stored in the user terminal is updated when the communication environment corresponds to Wi-Fi. server.
A computer-readable recording medium having recorded thereon a computer program for executing the method according to any one of claims 1 to 4.
KR1020160012398A 2016-02-01 2016-02-01 Method for providing advertisement according to communication environment, advertisement providing server perfoming the same, and storage medium storing the same KR101749643B1 (en)

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US11019548B2 (en) 2017-11-24 2021-05-25 Samsung Electronics Co., Ltd. Electronic device and communication method thereof

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11019548B2 (en) 2017-11-24 2021-05-25 Samsung Electronics Co., Ltd. Electronic device and communication method thereof
US11218938B2 (en) 2017-11-24 2022-01-04 Samsung Electronics Co., Ltd. Electronic device and communication method thereof

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