KR101741113B1 - Advertising device working with SNS - Google Patents

Abstract

Various embodiments of the present invention relate to an advertising and public relations apparatus that works in conjunction with an SNS, and a technical problem to be solved is to use a control device such as an Arduino to display data values on the SNS using a display such as an LED (Light Emitting Display) Which can be expressed by a device.
To this end, various embodiments of the present invention include a communication module for accessing a social network service (SNS); A customer reputation data identification unit for identifying reputation data by the customer in the SNS; A control unit for controlling the communication module and the customer reputation data identification unit, digitizing and outputting the customer reputation data acquired from the customer reputation data identification unit; And a display unit for displaying the digitized data output from the control unit.

Description

Advertising device working with SNS < RTI ID = 0.0 >

Various embodiments of the invention relate to an advertising promotional device in conjunction with an SNS.

Social Network Service (SNS) marketing, called "social media marketing," refers to marketing methods, processes, and strategies to attract website traffic or consumers' attention through SNS. This means that accessibility to the Internet has been improved from the consumer's point of view and that SNS has become a low-cost platform for marketing campaigns inexpensively from a corporate or organizational point of view.

However, current SNS utilization marketing has a disadvantage in that a consumer who needs a product must directly search for information and confirm it online. In addition, operators using SNS marketing frequently miss out on nearby consumers because of lack of means to promote marketing use of their businesses.

Of course, a business operator who uses SNS marketing can notify that he / she is doing public relations only by installing a simple panel or tent near the workplace, but because he / she does not see legal aspect or cosmetic appearance, he / have.

The above-described information disclosed in the background of the present invention is only for improving the understanding of the background of the present invention, and thus may include information not constituting the prior art.

Patent Registration No. 10-1254078 (Registration date: April 08, 2013) Patent Registration No. 10-1622147 (Registration date: May 12, 2016)

SUMMARY OF THE INVENTION It is an object of the present invention to provide an advertisement promotion device directly linked to a SNS. That is, a problem to be solved by the present invention is to provide a display device such as an LED (Light Emitting Display) for representing data values on the SNS by using a control device such as Arduino, for example, Which can be used for advertising. In other words, the problem to be solved by the present invention is that, for example, it is not limited, but a business operator using SNS marketing is allowed to make a public announcement on the on- And to provide an advertisement publicizing device capable of displaying an appeal value.

The advertisement communication device in cooperation with the SNS according to various embodiments of the present invention includes a communication module for accessing a social network service (SNS); A customer reputation data identification unit for identifying reputation data by the customer in the SNS; A control unit for controlling the communication module and the customer reputation data identification unit, digitizing and outputting the customer reputation data acquired from the customer reputation data identification unit; And a display unit for displaying the digitized data output from the control unit.

The SNS connected by the communication module may be a Facebook, a Naver blog, a Cacao Story, a Naver band, a Twitter, a YouTube, or an Instagram.

The reputation data by the customer by the customer reputation data identification unit may be the number of "likes", the number of "comments" or the number of "ratings" in the SNS.

The display unit may include a numerical value window capable of displaying numerical values.

The display unit may further include a logo window capable of displaying a logo of the SNS.

The communication module may include a wired or wireless LAN board, a WIFI board, or a Bluetooth board.

The control unit and the data identification unit may be Arduino, Raspberry Pi, Intel Galileo, or BeagleBone Black.

The control unit accesses the SNS through the communication module on a predetermined time basis, identifies reputation data by the customer through the customer reputation data identification unit, and if the numerical value of the customer reputation data is changed, And if the numerical value of the customer reputation data is not changed, the numerical value already displayed through the display unit can be maintained and displayed.

Various embodiments of the invention provide an advertising promotional device that works directly with the SNS. In other words, various embodiments of the present invention of the present invention can be applied to various devices such as, for example, but not limited to, an indoor / outdoor advertisement publicity device capable of expressing data values on the SNS by a display device such as an LED by utilizing a control device such as Arduino Lt; / RTI > In other words, the various embodiments of the present invention of the present invention can be applied to, for example, but not limited to, a company using SNS marketing, It provides an advertisement promotion device that can display the appeal value of SNS.

FIG. 1 is a schematic view schematically showing the configuration of an advertising and publicity apparatus in cooperation with an SNS according to various embodiments of the present invention.
FIG. 2 is a block diagram illustrating the configuration of an advertising and publicity system in cooperation with an SNS according to various embodiments of the present invention.
FIG. 3 is an exploded perspective view showing a configuration of an advertising and publicity apparatus in cooperation with an SNS according to various embodiments of the present invention.
4 is a flow chart schematically illustrating the operation of an advertising and publicity device in conjunction with an SNS according to various embodiments of the present invention.
FIG. 5 is a flowchart schematically illustrating an operation of an advertisement promotion device in cooperation with an SNS according to various embodiments of the present invention.
6 is a flow chart schematically illustrating the operation of an advertising and publicity device in conjunction with an SNS according to various embodiments of the present invention.
FIG. 7 is a flowchart illustrating an operation of an advertisement promotion apparatus in cooperation with an SNS according to various embodiments of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

The embodiments of the present invention are described in order to more fully explain the present invention to those skilled in the art, and the following embodiments may be modified into various other forms, It is not limited to the embodiment. Rather, these embodiments are provided so that this disclosure will be more faithful and complete, and will fully convey the scope of the invention to those skilled in the art.

In the following drawings, thickness and size of each layer are exaggerated for convenience and clarity of description, and the same reference numerals denote the same elements in the drawings. As used herein, the term "and / or" includes any and all combinations of one or more of the listed items. In the present specification, the term " connected "means not only the case where the A member and the B member are directly connected but also the case where the C member is interposed between the A member and the B member and the A member and the B member are indirectly connected do.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used herein, the singular forms "a," "an," and "the" include singular forms unless the context clearly dictates otherwise. Also, " comprise, " and / or "comprising, " when used in this specification, are intended to be interchangeable with the said forms, numbers, steps, operations, elements, elements and / And does not preclude the presence or addition of one or more other features, integers, operations, elements, elements, and / or groups.

Although the terms first, second, etc. are used herein to describe various elements, components, regions, layers and / or portions, these members, components, regions, layers and / It is obvious that no. These terms are only used to distinguish one member, component, region, layer or section from another region, layer or section. Thus, a first member, component, region, layer or section described below may refer to a second member, component, region, layer or section without departing from the teachings of the present invention.

It is to be understood that the terms related to space such as "beneath," "below," "lower," "above, But may be utilized for an easy understanding of other elements or features. Terms related to such a space are for easy understanding of the present invention depending on various process states or use conditions of the present invention, and are not intended to limit the present invention. For example, if an element or feature of the drawing is inverted, the element or feature described as "lower" or "below" will be "upper" or "above." Thus, "lower" is a concept encompassing "upper" or "lower ".

In addition, the controller (controller) and / or other associated equipment or components in accordance with the present invention may be implemented using any suitable hardware, firmware (e.g., custom semiconductor), software, or any appropriate combination of software, . For example, the various components of a controller (controller) and / or other associated equipment or components in accordance with the present invention may be formed on one integrated circuit chip or on a separate integrated circuit chip. In addition, the various components of the controller (controller) may be implemented on a flexible printed circuit film and formed on the same substrate as the tape carrier package, printed circuit board, or controller (controller). In addition, the various components of the controller (controller) may be a process or thread executing on one or more processors in one or more computing devices, which executes computer program instructions to perform various functions, And interact with other components. The computer program instructions are stored in a memory that can be executed on a computing device using standard memory devices, such as, for example, random access memory. The computer program instructions may also be stored in other non-transitory computer readable media, such as, for example, CD-ROMs, flash drives, and the like. Further, those skilled in the art will appreciate that the functions of the various computing devices may be combined with one another, integrated into one computing device, or the functionality of a particular computing device may be implemented within one or more other computing devices Lt; / RTI > can be dispersed in the < / RTI >

The hardware and software described in the various embodiments of the present invention, for example, include but are not limited to Arduino, Raspberry Pi, Intel Galileo, It can be implemented by BeagleBone Black. In particular, Arduino provides an integrated development environment (IDE) that supports easy creation and installation of firmware to easily access people who have no experience in embedded system development, various code sources, free circuit diagrams, And it is suitable for various embodiments of the present invention in that it can be easily expanded by various compatible boards (shields) equipped with various sensors / actuators and communication modules.

FIG. 1 is a schematic view schematically showing the configuration of an advertising and publicity apparatus in cooperation with an SNS according to various embodiments of the present invention.

As shown in FIG. 1, when an SNS individual user inputs data, the advertisement publicity device in cooperation with the SNS according to the embodiment of the present invention senses the change of the numerical data of the SNS, And displays the corresponding data value on the LED display through Wi-Fi or Bluetooth. Of course, both the prospective and existing customers can see the numbers and their changes through the SNS and / or LED displays.

FIG. 2 is a block diagram showing the configuration of an advertisement publicity device 10 in cooperation with an SNS according to various embodiments of the present invention.

2, the advertisement advertisement apparatus 10 linked with the SNS according to the embodiment of the present invention includes a communication module 11, a data identification unit 12, a control unit 13, an LED driving unit 14, An LED display unit 15 and a storage unit 16. In addition, the advertisement promotion apparatus 10 according to the embodiment of the present invention may further include a speaker 17.

The communication module 11 enables the control unit 13 of the advertisement publicity device 10 according to the embodiment of the present invention to access the Social Network Service (SNS). The communication module 11 may be, for example, but not limited to, a wired or wireless LAN board 11a, a WIFI board 11b, or a Bluetooth board 11c. For example, the wired and wireless LAN board 11a allows the advertisement public relations device 10 to directly connect to the SNS through the PC or the WIFI board 11b or the Bluetooth board 11c to connect to the SNS .

Here, the SNS connected by the communication module 11 may be, for example, but not limited to, Facebook, Naver blog, Cacao Story, Naver Band, Twitter, Utube or Instagram. Such SNS provides the customer's reputation data (information) for, for example, but not limited to, marketing products or services. For example, in the case of SNS such as Facebook, the number of "likes" can be used to determine the customer's reputation for marketing products / services. As another example, in Naver blogs, the number of "subscribers" or the number of "comments" can determine the customer's reputation for marketing products / services. As another example, in the case of a cacao story, you can see the customer's reputation for marketing products / services through the number of "being followed". As another example, for YouTube, you can get a customer's reputation for marketing goods / services through "number of subscribers" or "views".

The data identification unit 12 analyzes the WML, mHTML, html, xml, or xhtml document of the corresponding page, for example, without limitation, while being connected to various SNSs as described above, Lt; / RTI > This customer reputation is located in a specific location or line for each SNS, so it is read and identified. The data identifying unit 12 may be implemented in hardware together with the controller 13 to be described later, or may be implemented in a purely program or software.

The control unit 13 controls the above-described communication module 11 and / or the customer reputation data identification unit 12 and digitizes and outputs the customer reputation data acquired from the customer reputation data identification unit 12. For example, if the number of customer reputation data, i.e., "likes," for the marketing product / service in the SNS such as Facebook is 12,345, it is converted to a value of 12,345 and output to the LED driver 14 do. Furthermore, the control unit 13 also outputs information on the various logos (see Fig. 1) on the SNS to the LED driver 14. Fig.

The LED driving unit 14 receives the numerical data and / or logo data from the control unit 13 and outputs data for expressing the numerical data and / or logo data to the LED display unit 15. The LED driving unit 14 may be implemented by, for example, but not limited to, a printed circuit board (LED).

The LED display unit 15 includes a numeric window 600 for displaying actual numerical values on the basis of numerical data input from the LED driver 14, And a logo window 500 for displaying a logo based on the data (see Figure 3).

The storage unit 16 stores algorithms, software and / or programs for driving the advertisement promotion apparatus 10 according to the embodiment of the present invention and also outputs various constants, variables, And various sound files to be stored. For example, the storage unit 16 stores the SNS address of the product or service to be connected by the advertisement publicity device 10, the position on the SNS identified by the data identification unit 12, It is possible to store the identified customer reputation data, that is, numerical information.

The speaker 17 can output a predetermined sound predetermined according to need, under the control of the control unit 13. [ For example, when the numerical value increases or changes through the numerical window 600 of the LED display unit 15, the speaker 17 can output a predetermined sound under the control of the control unit 13. [

The communication module 11, the data identification unit 12, the control unit 13 and the storage unit 16 may be implemented by, for example, Arduino, Raspberry Pi, , Intel Galileo (Galileo), or BeagleBone Black.

In this way, the control unit 13 of the advertisement publicity apparatus 10 according to the embodiment of the present invention accesses the SNS through the communication module 11 at a specified time unit, And if the numerical value of the customer reputation data is changed, the changed numerical value and the SNS logo are displayed on the display unit 15, and if the numerical value of the customer reputation data is not changed, the display unit 15 Keep the displayed numerical value and SNS logo.

FIG. 3 is an exploded perspective view showing a configuration of an advertising and publicity apparatus in cooperation with an SNS according to various embodiments of the present invention.

3, the advertisement publicity apparatus according to the embodiment of the present invention may include, for example, but not limited to, a data identifying unit 12, an identifier 13 having a control unit 13 and a storage unit 16, For example, a Bluetooth board 200 coupled to the motherboard 100 and a speaker 300 coupled to the motherboard 100. In addition, In addition, the advertisement promotion device according to the embodiment of the present invention may include an LED driving PCB 400 positioned substantially on the front face of the LED board 400, a display unit formed in a substantially rectangular shape in front of the LED PCB 400 800). The display unit 800 may include a numeric window 600 for displaying numerical values corresponding to the SNS flat panel data and a logo window 500 for displaying the SNS logo. In addition, the front surface of the display unit 800 becomes the front surface of the apparatus. In addition, the advertisement promotion device according to the embodiment of the present invention may be configured such that the front side that accommodates the above-described adonaboard 100, the Bluetooth board 200, the speaker 300, the LED PCB 400, And a case 700 of a substantially hexahedral shape. This case 700 becomes the rear surface of the apparatus. Such an apparatus according to an embodiment of the present invention may be, for example, but not limited to a width of 436.5 mm, a height of 100,8 mm, and a thickness of 46.8 mm.

4 is a flowchart schematically showing the operation of the advertisement promotion apparatus 10 in conjunction with the SNS according to various embodiments of the present invention. Here, the main subject of control is the control unit 13, and FIG. 2 is referred to together.

The control unit 13 of the advertisement and publicity apparatus 10 according to the embodiment of the present invention accesses the designated SNS address on-line through the various communication modules 11 and transmits the customer reputation data on the SNS through the data identification unit 12 And converts it into numeric data and collects it (S100).

In addition, the control unit 13 of the advertisement promotion apparatus 10 displays the initial online data converted into the numerical data through the LED display unit 15 (S200).

In addition, the control unit 13 of the advertisement and promotion device 10 re-collects the customer data in the SNS at a predetermined time (S300).

If there is no change in the reacquired data, the control unit 13 of the advertisement promotion apparatus 10 maintains the already displayed numerical value (S400), updates the reacquired data with the changed data value And displayed on the LED display unit 15 (500).

5 is a flowchart schematically showing the operation of the advertisement promotion apparatus 10 in conjunction with the SNS according to various embodiments of the present invention. Here, the main subject of control is the control unit 13, and FIG. 2 is referred to together.

The control unit 13 of the advertisement and promotion apparatus 10 according to the embodiment of the present invention accesses the SNS address on the designated online through the various communication modules 11 at predetermined time intervals, And converts the data into numerical data (S310).

In addition, the control unit 13 of the advertisement promotion apparatus 10 compares the converted numerical data with the numerical data obtained at the previous time to check whether there is any variation (S320).

The control unit 13 of the advertisement publicity apparatus 10 stores the changed numerical data in the storage unit 16 in step S330 and stores the stored numerical data in the LED display unit 15 (S340). ≪ / RTI >

If the data change does not exist in the above-described step S320, the control unit 13 of the advertisement promotion apparatus 10 maintains the display value through the LED display unit 15 (S350).

On the other hand, this operation is performed by repeatedly checking the data value at the designated online time in the designated online SNS.

FIG. 6 is a flow chart schematically illustrating the operation of the advertisement promotion apparatus 10 in conjunction with the SNS according to various embodiments of the present invention. Here, the main subject of control is the control unit 13, and FIG. 2 is referred to together.

As shown in FIG. 6, a smartphone or a personal computer is connected to the advertisement public relations device 10 (creative device) according to the embodiment of the present invention, and the designated unique value is input and stored (S610). For example, in the integrated development environment (IDE) for the software development of the adonyno board 100, the compiled algorithm (software) according to the present invention is uploaded to the target online Means that the SNS address information on the advertisement promotion device 10 is uploaded / stored in the storage unit 16 of the advertisement promotion device 10 and can be connected to the SNS directly or via a smart phone or a personal computer at regular time intervals.

Then, the advertisement promotion device 10 according to the embodiment of the present invention may be installed at a distance from a smart phone or a personal computer (S620). For example, the advertisement publicity device 10 can be installed at a position that is well visible inside and / or outside the store so that people in the store or people other than the store can recognize it.

Then, the advertisement promotion device 10 according to the embodiment of the present invention digitizes the stored data and displays it through the LED display unit 15 (S630).

Next, the advertisement publicity device 10 according to the embodiment of the present invention checks whether there is a change between the online SNS data and the stored data (S640).

Finally, the advertisement public relations apparatus 10 according to the embodiment of the present invention digitizes the newly stored data when data fluctuation exists, and displays the data on the LED display unit 15 (S650).

FIG. 7 is a flowchart illustrating an operation of the advertisement promotion apparatus 10 in conjunction with the SNS according to various embodiments of the present invention. Here, the main subject of control is the control unit 13, and FIG. 2 is referred to together.

7, the control unit 13 of the advertisement promotion apparatus 10 according to the embodiment of the present invention accesses the designated on-line SNS through various communication modules 11 (S710). For example, the control unit 13 connects to a predetermined SNS address via the wired / wireless LAN board 11a, the WIFI board 11b, and / or the Bluetooth board 11c. For example, the control unit 13 accesses the corresponding address of Facebook prepared for the marketing of the product or service through the communication module 11.

Then, the control unit 13 identifies the customer reputation data on the SNS through the data identification unit 12 and downloads it (S720). For example, the control unit 13 identifies numerical data of "likes" related to the customer reputation data at a corresponding address on Facebook for marketing the product or service through the data identification unit 12, And stores it in the storage unit 16.

Then, the control unit 13 compares the previously stored numerical data with the newly downloaded numerical data (S730).

Subsequently, the control unit 13 determines whether there is a difference in the numerical data of the comparison result (S740). If there is a difference in the numeric data, step S750 is performed, otherwise step S770 is performed.

The control unit 13 updates the display data stored in the storage unit 16 with the numerical data newly downloaded and stored in step S750. Then, the control unit 13 displays the updated data through the LED display unit 15 (S760).

In step S770, the control unit 13 maintains the previous numeric data and continues to display the data on the LED display unit 15 (S770).

In this way, various embodiments of the present invention provide an advertisement public relations device 10 directly linked with the SNS. That is, various embodiments of the present invention can be implemented by using a control unit 13 such as, for example, Arduino, to display data values on the SNS in a display unit 15 such as an LED, Thereby providing an internal and external advertisement promotion device 10. In other words, various embodiments of the present invention of the present invention may be applied to, for example, but not limited to, an LED display unit (not shown) for allowing a business operator using SNS marketing to visually communicate outside of a business site, 15) to display an appealing numerical value of the SNS.

The present invention is not limited to the above-described embodiment, but may be embodied in various forms without departing from the spirit and scope of the invention as set forth in the appended claims. It will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention.

10; The advertisement promotion device according to the embodiment of the present invention
11; A communication module 12; Data identification unit
13; A control unit 14; LED driver
15; LED display section 16; The storage unit
17; A speaker 100; Arduino board

Claims (8)

Arduino board;
An LED driving PCB disposed on a front surface of the aluminum board; And
And a front case opened to receive the LED board and the LED driving PCB,
The above-
A communication module for accessing an SNS (Social Network Service);
A customer reputation data identification unit for analyzing the document of the SNS and identifying the customer reputation data by the customer; And
And a control unit for controlling the communication module and the customer reputation data identification unit, digitizing and outputting the customer reputation data obtained from the customer reputation data identification unit, and outputting the logo data of the SNS,
A SNS including a numerical window formed in a rectangular shape in front of the LED driving PCB and displaying numerical data output from the control unit and a logo window displaying a logo corresponding to the logo data of the SNS; Display portion
Which is connected to the SNS. The method according to claim 1,
Wherein the SNS connected by the communication module is a Facebook, a Naver blog, a Cacao stall, a Naver band, a Twitter, a YouTube, or an Instagram. The method according to claim 1,
Wherein the reputation data by the customer by the customer reputation data identification unit is the number of "likes", the number of "comments", or the number of "ratings" in the SNS. delete delete The method according to claim 1,
Wherein the communication module includes a wired / wireless LAN board, a WIFI board, or a Bluetooth board. The method according to claim 1,
Wherein the control unit and the data identification unit are implemented by Arduino, Raspberry Pi, Intel Galileo, or BeagleBone Black. The method according to claim 1,
The control unit accesses the SNS through the communication module on a predetermined time basis, identifies reputation data by the customer through the customer reputation data identification unit, and if the numerical value of the customer reputation data is changed, And displaying the numerical value of the customer reputation data while maintaining the numerical value already displayed on the display unit if the numerical value of the customer reputation data is not changed.

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