KR101704651B1 - Method for providing message service rule based on reception analysis and method for sending message using message service rule - Google Patents

Method for providing message service rule based on reception analysis and method for sending message using message service rule Download PDF

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Publication number
KR101704651B1
KR101704651B1 KR1020150095866A KR20150095866A KR101704651B1 KR 101704651 B1 KR101704651 B1 KR 101704651B1 KR 1020150095866 A KR1020150095866 A KR 1020150095866A KR 20150095866 A KR20150095866 A KR 20150095866A KR 101704651 B1 KR101704651 B1 KR 101704651B1
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South Korea
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message
mobile communication
communication terminal
message service
service rule
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KR1020150095866A
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Korean (ko)
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KR20170005610A (en
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김경식
배문환
이진영
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주식회사 이팝콘
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W88/00—Devices specially adapted for wireless communication networks, e.g. terminals, base stations or access point devices
    • H04W88/18—Service support devices; Network management devices
    • H04W88/184—Messaging devices, e.g. message centre
    • H04L51/12—
    • H04L51/38—
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12—Messaging; Mailboxes; Announcements

Abstract

According to another aspect of the present invention, there is provided a method of providing a message analysis rule based on a reception analysis performed by a message analyzing apparatus, the method comprising: (a) receiving behavior information of the recipient mobile communication terminal with respect to a first message transmitted to a recipient mobile communication terminal; (b) dynamically determining a message service rule to be applied when transmitting a second message to the recipient mobile communication terminal based on the behavior information; And (c) transmitting the message service rule to a device that transmits the second message.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to a method for providing a message service rule based on reception analysis, and a method for transmitting a message using a message service rule,

The present invention relates to a method of providing a message service rule based on reception analysis and a method of transmitting a message using a message service rule. More particularly, the present invention relates to a method of providing a message service rule, Dynamically determining a message service rule including at least one of a format for transmitting a message, a subject for transmitting a second message, a criterion for selecting a second message to be transmitted and a filtering criterion for the second message, And transmits the second message to the receiver mobile communication terminal. The present invention also relates to a message transmission method using the message service rule.

2. Description of the Related Art Recently, there has been an increasing use of a service for transmitting a message (hereinafter referred to as an " application-type message service ") using an application installed in a mobile communication terminal. (Message service), which is provided by mobile communication companies such as existing SMS, MMS, and LMS (hereinafter referred to as "message service of mobile communication system"), Has been spreading.

The application-type message service is a service (hereinafter referred to as "push-type message service ") for transmitting a message through a push application to a mobile communication terminal having an application (hereinafter referred to as" push application " Quot;).

The push application may include a main function and a function to receive a message. The main function of the push application is the main purpose of using the push application as search, application download, mobile terminal management, and the like. The function of receiving the message of the push application is mainly developed to transmit a message including a notification, information, advertisement, etc. to a user's mobile communication terminal in real time to a plurality of users in connection with the main function of the push application. However, a function of receiving a message of a push application for providing an advertisement or the like can be used.

The application-type message service is also a service (hereinafter referred to as "instant message service ") for transmitting and receiving a message through an instant message application between mobile communication terminals in which an application having a function of receiving and transmitting a message Service "). The instant messaging service can be useful when sending and receiving private messages in real time between users. Instant messaging applications can be distinguished from push applications in that the ability to receive and send messages is itself a primary function.

However, since the application-type message service, specifically, the push service or the instant message service must be installed in the user's mobile communication terminal, a push application or an instant messaging application If it is not installed, it can not be used.

Accordingly, a method of transmitting a message using an application-type message service (a push-type message service or an instant message service) or a message service using a mobile communication method has been developed and used by a subject providing a message service.

Korean Patent No. 10-1229951 entitled " Method of Sending Push Messages Through a Communication Network ", filed by C & P Corporation and registered on January 30, 2013, discloses an application-type message service (specifically, Service to the user's mobile communication terminal, and if the push application is not installed in the user's mobile communication terminal, transmitting the message to the user's mobile communication terminal through the message service of the mobile communication method .

According to Korean Patent No. 10-1229951, whether a push service or a mobile service is used is determined based on whether a push application is installed in a mobile communication terminal of a user, A method of using a message service of a mobile communication method is disclosed when the mobile communication terminal does not receive the message.

However, in the case of the prior art, it is only disclosed to determine the method of the message service based on whether or not the push application is installed.

Particularly, in order to select a message including information such as an advertisement more efficiently and deliver it to a user, a message (second message) is generated based on the user's action information on the user's mobile communication terminal with respect to the transmitted message However, according to the related art, it is impossible to set the above-mentioned conditions dynamically because it is performed based only on whether a push application is installed.

 More specifically, a message service rule including a format for transmitting a second message, a subject for transmitting a second message, a criterion for selecting a second message to be transmitted and a filtering criterion for the second message must be dynamically determined It is possible to efficiently transmit the second message, but according to the related art, such a configuration is not possible.

1. Korean Patent No. 10-1229951.

It is an object of the present invention to provide a method for transmitting a second message, which is applied when a second message is transmitted to a recipient mobile communication terminal, based on behavior information of a recipient mobile communication terminal with respect to a transmitted first message, A message service rule including at least one of a subject for transmitting a message, a criterion for selecting a second message to be transmitted, and a filtering criterion for a second message is dynamically determined have.

Another object of the present invention is to provide a method of transmitting a message using a message service rule in which a second message is transmitted to a recipient mobile communication terminal according to a message service rule determined by the reception analysis based message service rule providing method.

According to another aspect of the present invention, there is provided a message analysis rule-based message service rule provision method performed by a message analyzer, the method comprising the steps of: (a) receiving a first message transmitted to a receiver mobile communication terminal, Receiving information; (b) dynamically determining a message service rule to be applied when transmitting a second message to the recipient mobile communication terminal based on the behavior information; And (c) transmitting the message service rule to a device that transmits the second message.

The method of claim 1, wherein the behavior information includes information indicating at least one of a receipt confirmation and a read receipt of the first message, a URL (Uniform Resource Locator) included in the first message, Information indicating a connection to the first message, and information indicating blocking to the first message.

In the message analysis rule-based service provision rule-based method according to the present invention, the behavior information may further include the purchase information identified by the URL or the marketing information identified by the URL.

In addition, the message service rule may include at least one of a format for transmitting the second message, a subject for transmitting the second message, a criterion for selecting the second message to be transmitted, And filtering criteria for the second message.

In the method of providing a message analysis rule based on reception analysis according to the present invention, the format for transmitting the second message may be at least one of a message service of a mobile communication method, a message service of a push method, and an instant message service.

In addition, in the method of providing a message analysis rule based on the reception analysis according to the present invention, the subject for transmitting the second message may be at least one of a sender mobile communication terminal and a web-based message management device.

In accordance with another aspect of the present invention, there is provided a method for providing a message service rule based on reception analysis, the method comprising: receiving at least one of a criterion for selecting the second message to be transmitted and a filtering criterion for the second message, As shown in FIG.

The method may further include the steps of: (d) receiving the first message and the first message from at least one of the sender mobile communication terminal and the web-based message management apparatus before the step (a) And receiving at least one of the identification information for the mobile terminal.

In addition, the present invention provides a method of providing a message analysis service based on reception analysis, wherein the step (a) includes the step of (a-1) receiving the behavior information from at least one of a sender mobile communication terminal and a web- can do.

According to another aspect of the present invention, there is provided a method of transmitting a message using a message service rule performed by a sender terminal, the method comprising the steps of: (a) receiving a message and receiving information about a receiver mobile communication terminal to receive the message; And (b) receiving the message based on the message service rule for the recipient mobile communication terminal determined by the message analyzing apparatus according to the reception analysis based message service rule providing method according to any one of claims 1 to 9. And transmitting the message to the receiver mobile communication terminal.

In the message transmission method using the message service rule according to the present invention, the step (b) includes the steps of (b-1) modifying at least a part of the message service rules according to a user input, And transmitting the message to the recipient mobile communication terminal.

The method may further include the steps of: (c) receiving behavior information from the recipient mobile communication terminal and transmitting the behavior information to the message analyzing apparatus; .

According to the present invention, there is provided a method of transmitting a second message, which is applied when a second message is transmitted to a recipient mobile communication terminal, based on behavior information of a recipient mobile communication terminal with respect to a transmitted first message, A message service rule including at least one of a subject for transmission, a criterion for selecting a second message to be transmitted, and a filtering criterion for a second message, dynamically determining a message service rule based on the determined message service rule, As shown in FIG.

Brief Description of the Drawings Fig. 1 is a diagram illustrating a system environment to which a reception analysis based message service rule provision method according to the present invention is applied.
2 is a flow diagram illustrating an exemplary configuration of a method for providing a message analysis service based on reception analysis according to the present invention;
FIG. 3 is a diagram illustrating an exemplary configuration of recipient orientation information in a reception analysis based message service rule provision method according to the present invention. FIG.
4 is a flow chart illustrating an exemplary configuration of a message transmission method using a message service rule according to the present invention;

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of a reception analysis based message service provision method and a message transmission method using a message service rule according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating a system environment to which a method of providing a message analysis service based on a reception analysis according to the present invention is applied.

Referring to FIG. 1, a system environment to which a reception analysis based message service rule provision method according to the present invention is applied includes a message analysis apparatus 100, a dispatcher mobile communication terminal 200, a web based message management apparatus 300, An application type message service device 400, and a recipient mobile communication terminal 500S1, 500A1, 500A2.

The message analyzing apparatus 100 dynamically determines a message service rule to be applied when transmitting the second message to the user based on the user's action information on the transmitted first message.

The dispatcher mobile communication terminal 200 is a mobile communication terminal that is identified with respect to a subject sending a second message.

The application is executed in the dispatcher mobile communication terminal 200 so that the message can be transmitted according to the message service rule according to the present invention. Also, the dispatcher mobile communication terminal 200 is provided with a push application or an instant message application according to the application-type message service apparatus 400.

The web-based message management device 300 is a device configured to allow a sender to access via the web to send a message. The web-based message management device 300 can be used particularly when a sender sends a message to a large number of unspecified recipients.

Application-based message service device 400 is a device that provides the ability to send, or send and receive messages, for example, in accordance with a push application or instant message application.

The recipient mobile communication terminals 500A1 and 500A2 are capable of receiving a message from the dispatcher mobile communication terminal 200 via the message service apparatus 400 of the application type or transmitting and receiving messages with the dispatcher mobile communication terminal 200 Mobile communication terminal. The recipient mobile communication terminals 500A1 and 500A2 are provided with a push application or an instant message application according to the application type message service apparatus 400. [ The recipient mobile communication terminals 500A1 and 500A2 can receive a message through an application type message service, i.e., a push type message service, or receive and transmit a message through an instant message service.

The receiver mobile communication terminal 500S1 is a mobile communication terminal without a push application or an instant messaging application installed therein, and can receive a message through a mobile communication messaging service such as SMS, MMS, LMS, or the like.

In Fig. 1, each component is shown as one or two, but the number of each component is not limited thereto. For example, although the recipient mobile communication terminals 500A1 and 500A2 are shown as two, but may be three or more, and the message analyzing apparatus 100 is also shown as one component, the message analyzing apparatus 100 itself includes a plurality of servers And may be a system implemented by a < / RTI >

It should also be noted that there are a plurality of configurations omitted in FIG. 1 for simplicity of explanation. For example, a system for transmitting a message transmission / reception system of a mobile communication company, for example, an SMS, may be provided between the dispatcher mobile communication terminal 200 and the recipient's mobile communication terminal 500S1, but is not shown. The web-based message management device 300 may also be connected to, for example, a device for sending a large amount of messages, for example, a large amount of SMS, but the description thereof will be omitted.

Hereinafter, the present invention will be described in more detail with reference to FIG.

FIG. 2 is a flowchart illustrating an exemplary configuration of a reception analysis based message service rule providing method according to the present invention.

The message analysis rule-based message service rule provision method according to the present invention with reference to FIG. 2 is executed by the message analysis apparatus 100. A method of providing a reception analysis based message service rule according to the present invention is implemented by executing an application installed in the message analysis apparatus 100, for example.

First, the mobile communication terminal 500 receives the behavior information of the recipient mobile communication terminals 500S1, 500A1, and 500A2 with respect to the first message transmitted to the recipient mobile communication terminals 500S1, 500A1, and 500A2 (S100).

The behavior information includes at least one of information indicating at least one of acknowledgment and read confirmation for the first message, information indicating a connection to the URL included in the first message, and information indicating blocking to the first message, for example .

The behavior information is information used for determining a message service rule for the recipient mobile communication terminals 500S1, 500A1, and 500A2 through step S200.

Information indicating at least one of acknowledgment and read confirmation, information indicating blocking for the first message is transmitted to a receiver corresponding to the recipient mobile communication terminal 500S1, 500A1, 500A2, And is used as information indicating whether the sender is interested in sending the first message.

For example, when the blocking of the first message (more specifically, the blocking of the subject that transmits the first message) is set in the recipient mobile communication terminal 500S1, 500A1, 500A2, The format is no longer available.

For example, when the first message is transmitted through the instant message service and the blocking is set for the first message by blocking the spam or the like, the subject (ID) for transmitting the instant message service may be changed or the push method Or a message service of a mobile communication method, and transmit the second message.

If there is an acknowledgment for the first message, it can be seen that at least the format for transmitting the first message can be used, and if there is a read acknowledgment, Can be said to be interested in.

Therefore, the information indicating at least one of the acknowledgment and the read confirmation described above and the information indicating the blocking for the first message are in particular a format for transmitting the second message in the message service rule, a subject for transmitting the second message, A criterion for selecting a message, and a criterion for filtering a second message.

Meanwhile, the first message may include a URL. For example, the first message itself may include only basic information, and the specific information may be connected to a URL included in the first message, and the recipient may directly confirm the URL.

In this case, the behavior information may include information indicating a connection to the URL included in the first message. The behavior information may further include purchase information identified by the URL or marketing information identified by the URL.

The purchase information identified by the URL or the marketing information identified by the URL can be received through a contract with a subject identified by the URL in addition to the first message, and for example, through the URL included in the first message 500A1, and 500A2, or the marketing information transmitted to the recipient mobile communication terminals 500S1, 500A1, and 500A2 by the recipient mobile communication terminal 500S1, 500A1, and 500A2.

The purchase information or marketing information identified by the above-mentioned URL can be usefully used when extracting recipient orientation information.

The message analyzing apparatus 100 may receive behavior information from at least one of the dispatcher mobile communication terminal 200 and the web-based message managing apparatus 300, for example.

For example, when the first message is a message based on a message service of a mobile communication scheme, a mobile communication company often provides an acknowledgment of a message although the scheme may be different and a separate fee may be charged. In this case, the acknowledgment of the first message is transmitted to at least one of, for example, the dispatcher mobile communication terminal 200 and the web-based message management apparatus 300, and the message analyzing apparatus 100 transmits the message to the dispatcher mobile communication terminal 200 and the web- I.e., an acknowledgment, from at least one of the message management apparatuses 300. [

For example, when the first message is a message by the instant message service, the dispatcher mobile communication terminal 200 or the web-based message managing apparatus 300 receives information indicating receipt confirmation and read receipt from the device providing the instant message service can do. The message analyzing apparatus 100 may receive behavior information, i.e., acknowledgment, from at least one of the dispatcher mobile communication terminal 200 and the web-based message managing apparatus 300. [

Next, a message service rule to be applied when the second message is transmitted to the recipient mobile communication terminals 500S1, 500A1, and 500A2 based on the behavior information received through step S100 is dynamically determined (S200).

As described above, the message service rule is applied when transmitting the second message to the recipient mobile communication terminal 500S1, 500A1, 500A2. The message service rule includes a format for transmitting the second message, a subject for transmitting the second message, A criterion for selecting the second message, and a criterion for filtering the second message.

The format for transmitting the second message may be at least one of a message service of a mobile communication scheme, a message service of a push scheme, and an instant message service.

For example, when blocking is set for the SMS in the behavior information for the first message, at least one of the recipient mobile communication terminals 500S1, 500A1, and 500A2 is set to the SMS, Method message service or an instant message service.

In addition, when determining by SMS, the subject to transmit the second message to be described later should be changed. For example, to send an SMS using a phone number other than the blocked phone number.

The format for transmitting the second message may also be determined in consideration of the transmission cost for each of the mobile communication method message service, the push method message service, and the instant message service.

For example, when the push service is the cheapest, the push service is preferentially transmitted to the receiver mobile communication terminals 500S1, 500A1, and 500A2, It is decided to use. Then, it can be determined to use the instant message service for the mobile communication terminals which can not use the push message service, and thereafter, for the mobile communication terminals which can not use the instant message service, Of the message service.

On the other hand, for example, the format for transmitting the second message may be determined by additionally considering the information indicating blocking for the first message and the receiver tendency information.

The subject transmitting the second message may include at least one of the sender mobile communication terminal 200 and the web-based message management device 300, for example.

For example, if the first message transmitted through the web-based message management device 300 is blocked, the subject that transmits the second message may be changed to the sender mobile communication terminal 200. [

The criterion for selecting the second message to be transmitted may be set based on the recipient propensity information generated based on the behavior information.

The recipient propensity information may be extracted based on an acknowledgment or the like for the first message.

That is, when the first message includes advertisement information such as shopping, food, discount event, travel, etc., the user of at least one of the recipient mobile communication terminals 500S1, 500A1, 500A2, Can be extracted. Of course, the recipient propensity information may also be extracted based on profile information directly input by a user of the recipient's mobile communication terminal 500S1, 500A1, 500A2, or the like.

Cumulatively analyzing the first message, cumulatively analyzing 1000 messages for the users of the recipient mobile communication terminals 500S1, 500A1, 500A2, for example, the recipient orientation information can be more accurately extracted.

In other words, even if personal information is not specifically collected, the message can be analyzed and the recipient orientation information can be usefully obtained.

3 is a diagram illustrating an exemplary configuration of recipient orientation information in a reception analysis based message service rule provision method according to the present invention.

The recipient preference information may include a telephone number, an ID (e.g., an ID of an instant message service), a sex, a residence area, an activity area, a shopping site, a purchased item, an age, a hobby, Probability, reception method, interest keyword, spam keyword, and the like. Further, when extracting recipient information, for example, as described above, supplementary purchase information or marketing information identified by the URL may be used.

Referring to FIG. 3, if it is determined that a keyword such as "discount "," event ", etc. is a keyword of interest for a specific user based on, for example, recipient propensity information, "criteria for selecting a second message to be transmitted" Quot ;, " discount ", "event ", and the like in the message, the second message can be set to be transmitted to the corresponding user.

That is, a message including contents such as "discount" and "event " among a plurality of messages may be set as a second message and transmitted to the corresponding user. And thus can serve as a criterion for selecting a second message to be transmitted to the user.

On the other hand, the filtering criterion for the second message can also be set based on the recipient propensity information generated based on the behavior information.

Referring to FIG. 3, if it is determined that the keyword "loan" is a spam keyword for a specific user based on, for example, recipient propensity information, the "filtering criterion for the second message" When the content is included, it is possible to set not to transmit the message to the user.

A message service rule such as a criterion for selecting a second message to be transmitted and a filtering criterion for a second message may be used as a criterion for selecting a message to be transmitted to a specific user or filtering a message that should not be transmitted.

Next, the message service rule determined through step S200 is transmitted to the device that transmits the second message (S300).

The apparatus for transmitting the second message is at least one of, for example, the dispatcher mobile communication terminal 200 and the web-based message managing apparatus 300.

The sender mobile communication terminal 200 or the web-based message management apparatus 300 transmits a future message, that is, a second message, based on the message service rule transmitted by the message analyzing apparatus 100 through step S300.

Step S300 is performed at regular intervals. For example, a day-of-the-week, but may be performed in a period of, for example, one hour or less if it is necessary to update the message service rules more quickly.

Referring to FIG. 2, the method of providing a reception analysis based message service rule according to the present invention further includes step S400.

Step S400 is performed before step S100 and receives at least one of the first message and the identification information for the first message from at least one of the dispatcher mobile communication terminal 200 and the web-based message management apparatus 300. [

That is, the message analyzing apparatus 100 receives the contents of the first message or receives the identification information for at least the first message in order to analyze the first message.

For example, if the behavior information is information indicating an acknowledgment to the first message, the behavior information may be implemented in the simplest form of identification information and acknowledgment for the first message. In this case, if the message analyzing apparatus 100 receives only the identification information for the first message through step S400, the message analyzing apparatus 100 determines whether the first message is received from the recipient's mobile communication terminal 500S1, 500A1, 500A2, .

On the other hand, for example, when the behavior information is information indicating receipt confirmation, the behavior information may be information indicating receipt confirmation for the first message including advertisement A, for example. In this case, if the message analyzing apparatus 100 receives the first message in step S400 in advance, the message analyzing apparatus 100 determines whether the first message including the advertisement A is received from the recipient mobile communication terminals 500S1, 500A1, and 500A2 Behavior information.

According to the method for providing a message service rule according to the present invention described above, when a second message is transmitted to a recipient mobile communication terminal based on behavior information of a recipient mobile communication terminal with respect to the transmitted first message, Dynamically determining a message service rule including a format for transmitting a second message, a subject for transmitting a second message, a criterion for selecting a second message to be transmitted, and the like, Lt; / RTI >

Meanwhile, the present invention provides a method of transmitting a message according to a message service rule determined through the above-described reception analysis based message service rule providing method.

4 is a flowchart illustrating an exemplary configuration of a message transmission method using a message service rule according to the present invention.

The message transmission method using the message service rule according to the present invention with reference to FIG. 4 is executed by the sender terminal. The sender terminal is at least one of the sender mobile communication terminal 200 and the web-based message management device 300.

Referring to FIG. 4, information on a recipient mobile communication terminal 500S1, 500A1, and 500A2 to receive a message and receive a message is received in operation S1100.

For example, by creating a message directly through an application installed in the mobile communication terminal of the sender, that is, the sender mobile communication terminal 200, and selecting the receiver, that is, the receiver mobile communication terminal 500S1, 500A1 or 500A2 Step S1100 may be implemented.

Alternatively, the sender accesses the web-based message management device 300 via the personal computer, inputs the message, inputs the message to the unspecified number of recipients in the form of a recipient group, and transmits the message to the recipient mobile communication terminal 500S1, 500A1, The step S1100 can be implemented.

Next, a message is transmitted to the receiver mobile communication terminals 500S1, 500A1, 500A2 based on the message service rules determined by the message analyzing apparatus 100 according to the reception analysis based message service rule providing method according to the present invention, (S1200).

For example, when the sender creates a message directly through the application installed in the dispatcher's mobile communication terminal 200 and selects the receiver, that is, the receiver's mobile communication terminal 500S1, 500A1, 500A2 and the receiver group through step S1100, A message is transmitted through the sender mobile communication terminal 200 to the mobile communication terminals 500S1, 500A1, and 500A2, and a message is transmitted through the web-based message management device 300 to the receiver group If the service rule is set, the dispatcher mobile communication terminal 200 transmits a message to the recipient's mobile communication terminal 500S1, 500A1, 500A2, and the web-based message management apparatus 300 transmits a message .

Preferably, the message service rule determined by the message analyzing apparatus 100 is applied as it is, and the message is transmitted to the recipient mobile communication terminal 500S1, 500A1, 500A2.

For example, when performing step S200, it is possible to modify at least a part of the message service rules in accordance with the user input, and to transmit the message to the recipient mobile communication terminals 500S1, 500A1, 500A2 according to the modified message service rules have.

For example, even when the message service rule is set to send a message to the recipient's mobile communication terminal 500A1 using the instant message service, the recipient's mobile communication terminal 500A1 can transmit the message service rule Can be modified.

Meanwhile, referring to FIG. 4, a message transmission method using a message service rule according to the present invention further includes a step S1300.

Step S1300 is a step of receiving behavior information from the recipient mobile communication terminal (at least one of 500S1, 500A1, and 500A2) and transmitting the received behavior information to the message analyzing apparatus 100. [ That is, the message analyzing apparatus 100 transmits the behavior information to the message analyzing apparatus 100 so that the message analyzing apparatus 100 can dynamically determine the message service rule.

At least one of the sender mobile communication terminal 200 and the web-based message management device 300 receives the action information directly from the recipient mobile communication terminal 500S1, 500A1, 500A2, May receive behavior information from the recipient mobile communication terminal 500S1, 500A1, 500A2 via the device-based message service device 400, for example. The behavior information received by the sender terminal in this manner is transmitted to the message analyzing apparatus 100. [

According to the message transmission method using the message service rule according to the present invention described above, the message can be transmitted to the recipient mobile communication terminal according to the message service rule determined by the reception analysis based message service rule provision method according to the present invention.

Although the present invention has been described in detail, it should be understood that the present invention is not limited thereto. Those skilled in the art will appreciate that various modifications may be made without departing from the essential characteristics of the present invention. Will be possible.

Therefore, the embodiments disclosed in the present specification are intended to illustrate rather than limit the present invention, and the scope and spirit of the present invention are not limited by these embodiments. The scope of the present invention should be construed according to the following claims, and all the techniques within the scope of equivalents should be construed as being included in the scope of the present invention.

According to the present invention, there is provided a method of transmitting a second message, which is applied when a second message is transmitted to a recipient mobile communication terminal, based on behavior information of a recipient mobile communication terminal with respect to a transmitted first message, A message service rule including at least one of a subject for transmission, a criterion for selecting a second message to be transmitted, and a filtering criterion for a second message, dynamically determining a message service rule based on the determined message service rule, As shown in FIG.

100: message analyzing apparatus 200: dispatcher mobile communication terminal
300: Web-based message management device
400: Application-based message service device
500S1, 500A1, 500A2: The recipient mobile communication terminal

Claims (12)

A method for providing a message analysis service based on a reception analysis performed by a message analysis device,
(a) receiving behavior information of the recipient mobile communication terminal with respect to a first message transmitted to a recipient mobile communication terminal;
(b) dynamically determining a message service rule to be applied when transmitting a second message to the recipient mobile communication terminal based on the behavior information; And
(c) sending the message service rules to a device that transmits the second message;
Based message service rule. The method according to claim 1,
Wherein the behavior information includes information indicating at least one of acknowledgment and read confirmation for the first message, information indicating a connection to a URL (Uniform Resource Locator) included in the first message, Wherein the at least one message comprises at least one of information indicating the presence of the message. 3. The method of claim 2,
Wherein the behavior information further comprises marketing information identified by the URL or the purchase information identified by the URL. The method according to claim 1,
Wherein the message service rule includes at least one of a format for transmitting the second message, a subject for transmitting the second message, a criterion for selecting the second message to transmit, and a filtering criterion for the second message A method for providing message service rules based on receive analysis. 5. The method of claim 4,
Wherein the format for transmitting the second message is at least one of a mobile communication method message service, a push method message service, and an instant message service method. 5. The method of claim 4,
Wherein the subject sending the second message is at least one of a sender mobile communication terminal and a web based message management device. 5. The method of claim 4,
Wherein at least one of a criterion for selecting the second message to be transmitted and a filtering criterion for the second message is set based on the recipient preference information generated based on the behavior information. The method according to claim 1,
(d) receiving at least one of the first message and the identification information for the first message from at least one of the sender mobile communication terminal and the web-based message management apparatus before the step (a);
Based on the received message. The method according to claim 1,
Wherein the step (a) comprises: (a-1) receiving the behavior information from at least one of the sender mobile communication terminal and the web-based message management device. A message transmission method using a message service rule performed by a sender terminal,
(a) receiving a message and receiving information on a recipient mobile communication terminal to receive the message; And
(b) receiving the message based on the message service rule for the recipient mobile communication terminal determined by the message analyzing device according to the reception analysis base message service rule providing method according to any one of claims 1 to 9; To a recipient mobile communication terminal;
Wherein the message service rule includes a message service rule. 11. The method of claim 10,
The step (b) includes the steps of (b-1) modifying at least a part of the message service rules according to a user input, and transmitting the message to the recipient mobile communication terminal according to the modified message service rule A method of transmitting a message using a message service rule. 11. The method of claim 10,
(c) receiving behavior information from the recipient mobile communication terminal and transmitting the behavior information to the message analyzing device;
The method comprising the steps of:
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