KR101680463B1 - Qr code base display advertising content - Google Patents

Qr code base display advertising content Download PDF

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Publication number
KR101680463B1
KR101680463B1 KR1020150052752A KR20150052752A KR101680463B1 KR 101680463 B1 KR101680463 B1 KR 101680463B1 KR 1020150052752 A KR1020150052752 A KR 1020150052752A KR 20150052752 A KR20150052752 A KR 20150052752A KR 101680463 B1 KR101680463 B1 KR 101680463B1
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South Korea
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code
contents
information
data
introduction
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KR1020150052752A
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Korean (ko)
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KR20160122599A (en
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황기현
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동서대학교산학협력단
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/06009—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking
    • G06K19/06037—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking multi-dimensional coding
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

Abstract

The QR code of the content promotion display device 10 is scanned through the application of the smartphone 50 and the scanned image is converted into data and transmitted to the server 70 through the base station 60, Lt; RTI ID = 0.0 > content < / RTI > information through an application,
Therefore, according to the present invention, a QR code is formed in the upper right corner of the content promotion display device 10 such as a business card, a catalog, a map, etc., so that not only can the content be directly provided in the offline mode as in the conventional method, (50) and the QR code, it is possible to check online information such as extensive information and videos that could not be shown offline, and necessary and simple offline information that was difficult to show online At the same time there is a remarkable effect solving the transmission.

Figure 112015036433728-pat00001

Description

[0001] QR code based display advertising content [

In the past, smartphone penetration rate exceeded the PC penetration rate due to the increasing use of smart phones worldwide, which was previously used through the Internet in PCs that used up the PC. Due to the development of technologies utilizing such smart phones, Smart phone applications are spreading in the industrial field. When a QR code (Quick Response Code), which is a two-dimensional code of a plaid pattern having a smaller area than an existing bar code, is taken by the QR code scanning application of the smart phone, The present invention relates to a QR code-based content promotion display device which can be obtained easily and which can be easily retrieved if the QR code is composed of a business card, a catalog, a map, and the like.

The texts and images of objects, such as names and information, are usually limited, depending on the size of the object. In general, the user wonders more information, such as the object or company of the object, Instead of going through the process, you want to search for what you want with a simple touch.

In general, the QR code is a two-dimensional bar code in the form of a matrix representing information in a back grid pattern. A dedicated terminal is not required like a normal bar code, and information can be obtained by simply scanning a QR code with a smart phone.

Accordingly, when the QR code is composed of items such as a business card, a catalog, and a map, and a large number of people having smart phones scan the QR code through a smart phone, the self introduction, article description, There is a need for a device for displaying contents such as publicity videos.

In addition, although the above-mentioned business cards, catalogs, maps, and the like are used for various purposes, smart phones are rapidly developing and can not be used in almost all industries And spreading speed is accelerating due to the convenience of obtaining various data from a small QR code image and simply viewing it on the screen.

According to the conventional electronic business card service method of the end of the mobile communication period of Registration No. 10-0336628, a) an electronic business card in a predetermined format is stored in an electronic business card server connected to a mobile communication system and a web server on the Internet step; b) transmitting a request message for requesting an electronic business card to an electronic business card server storing the electronic business card through the step (a) upon request of the user; c) determining a first path selection key input when an electronic business card transmission request signal is received in the electronic business card server through step b); If it is determined in step (c) that the electronic business card is input to the mobile communication terminal, the electronic business card is transmitted from the electronic business card server through the text transmission system of the mobile communication system and the reception side mobile communication Transmitting to the terminal; e) determining a second path selection key input if it is determined to be a path selection key input to transmit the electronic business card to the personal computer as a result of the determination in step (c); If it is determined in step (e) that the path selection key input for passing through the mobile communication system is input, the electronic business card is transmitted from the electronic business card server through the wireless data system of the mobile communication system and the reception Side personal computer.

As another prior art, according to an electronic business card service apparatus and method of a mobile communication terminal of Patent Registration No. 10-0464021, when electronic business card information is transmitted / received using a short message service (SMS) An XML parser for analyzing electronic business card information (electronic business card .xml); A document format conversion unit for converting the electronic business card information format analyzed by the XML parser into a telephone number information format; A menu processing unit for processing a menu related to menu selection, search, and correction necessary for transferring business card information; A telephone directory for storing or outputting formatted electronic business card information through the document format conversion unit in a database, and performing search and correction operations on business card information; And a database for storing the business card information and the telephone number information in the mobile communication terminal.

However, in the conventional method as described above, it is necessary for the person giving the goods to know through the telephone number or ID of the person to be handed over to the smartphone, and to send each one individually, so that the person can directly give the business card in the off- There was a disadvantage.

Accordingly, the present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a content providing apparatus and a content providing apparatus capable of directly providing contents even in an offline mode, It is possible to provide information efficiently through various marketing methods such as photographs, videos, and extensive information. Therefore, not only is it escaped from the inherent function of transmitting only static information on the off-line, We want to suggest a QR code based content publicity display device that can solve the inconvenience of accessing and collecting data directly by using other means when information is needed and can provide information about the data quickly.

The present invention scans the QR code of the content promotion display device 10 through the application of the smartphone 50 and converts the scanned image into data and transmits it to the server 70 through the base station 60, (70), thereby displaying a wide range of content information through the application.

Therefore, according to the present invention, a QR code is configured in the upper right corner of a content promotion display device such as a business card, a catalog, and a map, so that not only can the content be directly provided in an offline manner as in the conventional method, It is possible to check additional information by using a smart phone and QR code only when it is desired to do so. It is a remarkable solution for solving the simultaneous transmission of online information such as a wide range of information and video that could not be shown offline, and necessary and simple offline information It is effective.

1 is a conceptual diagram of a content PR display apparatus based on the QR code of the present invention
2 is a flow chart of a QR code-based content PR display apparatus according to the present invention
FIG. 3 is a perspective view of a screen of a smartphone application of the QR code-based content promotion display device of the present invention.
4 is a perspective view of a content promotion display device to which a QR code of a QR code-based content promotion display device of the present invention is added
FIG. 5 is a diagram illustrating the design and construction of a database design and configuration diagram of a server of a QR code-based content promotion display device according to the present invention.

The present invention scans the QR code of the content promotion display device 10 through the application of the smartphone 50 and converts the scanned image into data and transmits it to the server 70 through the base station 60, (70), thereby displaying a wide range of content information through the application.

In addition, the content publicity display device 10 includes a QR code for a business card, a catalog, a map, and the like, which are generally used in the market. A connection ring 80 is attached to one corner of the key, And can be conveniently connected to other devices such as mobile phones and the like.

In the QR code, a QR code is formed on the front face and the rear face of the face of the contents publicity display device 10 and has a square lattice pattern, which is about 1/4 of the size of a general bar code. The content publicity display device 10 of the present invention is characterized in that the cell shape of the data area is different.

When the application displays the QR code of the content promotion display device 10, the application converts the QR code into data and transmits the data to the server 70 via the base station 60, The contents information such as the detailed description of the contents, the contents of the contents, the moving picture, the slide, and the like are displayed to the user through the introduction data and the contents description and the contents URL received from the server 70, and the information received from the server 70 can be stored, .

In addition, the server 70 searches the designed database for the data number transmitted from the application, and transmits the retrieved contents information to the application through the base station 60 again.

The present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a conceptual diagram of a QR code-based content promotion display device according to the present invention, FIG. 2 is a flow chart of a QR code-based content promotion display device of the present invention, and FIG. 3 is a perspective view of a smartphone application screen of a QR code- FIG. 4 is a perspective view of a content promotion display device to which a QR code of a QR code based content promotion display device of the present invention is added, and FIG. 5 is a database design and configuration diagram of a server 70 of the QR code based content promotion display device of the present invention .

1, the present invention scans a QR code of the content promotion display device 10 through an application of the smartphone 50, converts the QR code into data, and transmits the QR code to the base station 60 To the server 70, and then receives data from the server 70, thereby displaying a wide range of contents information through the application.

In addition, the content PR display device 10 includes a business card, a catalog, a map, and the like commonly used in the market. A connection ring 80 is attached to an edge of one side of the product to allow a user to use a key ring, a necklace, So that it can be conveniently handled.

In the QR code, a QR code is formed on the front face and the rear face of the face of the contents publicity display device 10 and has a square lattice pattern, which is about 1/4 of the size of a general bar code. The cell of the data area is configured differently for each of the contents promotion display devices 10 of FIG.

When the application displays the QR code of the content promotion display device 10, the application converts the QR code into data and transmits the data to the server 70 via the base station 60, The contents information such as the detailed description of the content, the content of the content, the video, the slide, etc., is displayed to the user through the introduction data and the content description and the content URL received from the server 70, and the information received from the server 70 can be stored, .

In addition, the server 70 searches the designed database for the data number transmitted from the application, and transmits the retrieved contents information to the application through the base station 60 again.

In addition, the contents information may include a company / representative / person introduction output at the top of the screen of the smart phone 50 as shown in FIG. 3, a photo / video / slide / explanation data output at the center, If you press the corresponding screen, more detailed explanation and image will be output.

In addition, the database may use a QR code as a primary key. When the corresponding data is passed, a SQL search can be performed at one time by joining tables. The table is a QR code table , An object introduction table, and a person introduction table.

In addition, the column of the QR code table includes a QR code number in which a QR code number is embedded with a unique key, a character introduction number to which data can be joined in the person introduction table, a product introduction item Number and further explanation.

In addition, the column of the person introduction table is composed of a person introduction number which is a unique key, a contact person, a location, a telephone number, and contents, and can include information such as a person, a company, and a manufacturer.

In addition, the column of the contents introduction table is composed of an introductory introduction number, a video address, a slide address, a photo address, and a description data address, which are unique keys, and the information of the contents promotion display device 10 to which the QR code is added A home page, a moving image, and an image.

Therefore, according to the present invention, a QR code is formed in the upper right corner of the content promotion display device 10 such as a business card, a catalog, a map, etc., so that not only can the content be directly provided in the offline mode as in the conventional method, (50) and the QR code, it is possible to check online information such as extensive information and videos that could not be shown offline, and necessary and simple offline information that was difficult to show online At the same time there is a remarkable effect solving the transmission.

10: Content publicity display device
50: Smartphone
60: base station
70: Server
80: Connection ring

Claims (5)

The QR code of the content promotion display device 10 is scanned through the application of the smartphone 50 and the scanned image is converted into data and transmitted to the server 70 through the base station 60, And displaying the content information through an application, the apparatus comprising:
The content publicity display device 10 has a QR code in a business card, a catalog, or a map, and a connection ring 80 is attached to one corner of the card, so that the user can easily connect the key ring, the necklace, And is configured to be able to carry,
In the QR code, a QR code is formed on the front face and the rear face of the face of the contents publicity display device 10, and there is a quadrangle pattern and a size of 1/4 of that of the bar code, 10, the cell shape of the data area is configured differently,
When the application captures the QR code of the content promotion display device 10, the application converts the QR code into data and transmits the data to the server 70 via the base station 60, The contents information of the detailed contents of the contents, the contents of the pictures, the moving pictures, or the slides are displayed to the user through the transmitted introduction material and the contents description and the contents URL, and the information received from the server 70 can be stored,
The server 70 searches the designed database for the data number transmitted from the application, transmits the retrieved contents information to the application through the base station 60 again,
The contents information outputs a company, a person in charge or a person introduction at the top of the screen of the smart phone 50, outputs a photograph, a moving picture, a slide, or a description material at the center, and a description of goods at the bottom, If you press the screen, a more detailed explanation or image is output,
The database uses a QR code as a primary key. When the corresponding data is passed, the database can perform a SQL search at one time by joining between tables. The table is a QR code table, An introduction table, and a person introduction table,
The column of the QR code table includes a QR code number in which a QR code number is contained by a unique key, a character introduction number to which data can be joined in the person introduction table, an object introduction number to which data can be joined in the object introduction table, And further description,
A column of the person introduction table is composed of a person introduction number which is a unique key, a person in charge, a location, a phone number, and contents, and can input information of a person, a company,
The column of the contents introduction table is composed of an introductory introduction number, a video address, a slide address, a photo address, and a description data address, which is a unique key, and information of the contents promotion display device 10 to which a QR code is added A content, a video, or an image with a URL,
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CN109711512A (en) * 2018-12-17 2019-05-03 珠海格力电器股份有限公司 Two-dimensional code generation method and device
CN112040300A (en) * 2020-09-11 2020-12-04 浙江金澜文化传媒股份有限公司 Interactive advertisement display method, terminal and smart city interactive system

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2011086198A (en) * 2009-10-16 2011-04-28 Netlaputa Corp Personal-information management system, management server, and program

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2011086198A (en) * 2009-10-16 2011-04-28 Netlaputa Corp Personal-information management system, management server, and program

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