KR101624277B1 - Apparatus and method of providing personalized web page, and computer program for processing the same - Google Patents

Abstract

An embodiment of the present invention discloses a method for providing a personalized webpage, including: a step of retrieving a visit history of a user terminal which accesses the webpage from a memory of the user terminal; a step of providing an animation corresponding to the visit history with reference to the visit history so that the animation is superimposed on the webpage as a layer on the webpage and displayed thus; and a step of updating the visit history of the user terminal stored in the memory of the user terminal.

Description

[0001] The present invention relates to a personalized web page providing method, an apparatus, and a computer program for executing the method,

Embodiments of the present invention are directed to a method, apparatus, and computer program product for implementing the method.

Electronic commerce means trading goods in real time through a shop opened on the Internet as a homepage. Commodities traded include services such as remote education or medical diagnosis, as well as real objects such as electronic components. It also includes digital goods such as news, audio, and software.

On the other hand, in the case of a web page providing e-commerce, it is very important to attract visitors to attract visitors or secure the number of visitors because the number of visitors greatly affects the sales.

Embodiments of the present invention provide a method, apparatus, and computer program product for implementing the method. In particular, embodiments of the present invention provide an animation according to the number of times a user visits a web page to provide a personalized web page for each user.

According to an embodiment of the present invention, there is provided a method for accessing a web page, comprising: inquiring a visiting history of a visiting user terminal in a memory of the user terminal; Providing an animation corresponding to the visit history so that the web page is superimposed on the web page as a layer on the web page with reference to the visit history; And updating a visit history of the user terminal stored in the memory of the user terminal.

In another embodiment of the present invention, a visit history inquiry unit inquires of a memory of the user terminal a visit history of a user terminal visiting a web page; An animation providing unit for providing an animation corresponding to the visiting history so as to be superimposed on the web page as a layer on the web page by referring to the visiting history; And a visit history updating unit for updating a visit history of the user terminal stored in the memory of the user terminal.

Other aspects, features, and advantages will become apparent from the following drawings, claims, and detailed description of the invention.

These general and specific aspects may be implemented by using a system, method, computer program, or any combination of systems, methods, and computer programs.

The personalized web page providing method, apparatus, and computer program for implementing the method according to embodiments of the present invention provide a user with curiosity about a web page to induce the user to visit again, It meets your needs.

The personalized web page providing method, apparatus, and computer program for implementing the method according to embodiments of the present invention provide an animation suitable for a user according to a visit history, thereby enhancing the user's interest and satisfaction.

1 shows a service providing system 1 according to an embodiment.
2 is a block diagram showing the configuration of an apparatus 100 for providing a personalized web page according to an embodiment of the present invention.
3 is a flowchart illustrating a method of providing a personalized web page according to an exemplary embodiment of the present invention.
4 is a flowchart showing in detail the steps after step 33 of FIG.
5 to 9 illustrate various examples of a web page displayed on a user terminal according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The present invention is capable of various modifications and various embodiments, and specific embodiments are illustrated in the drawings and described in detail in the detailed description. The effects and features of the present invention and methods of achieving them will be apparent with reference to the embodiments described in detail below with reference to the drawings. However, the present invention is not limited to the embodiments described below, but may be implemented in various forms.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like reference numerals refer to like or corresponding components throughout the drawings, and a duplicate description thereof will be omitted .

In the following embodiments, the terms first, second, and the like are used for the purpose of distinguishing one element from another element, not the limitative meaning. In the following examples, the singular forms "a", "an" and "the" include plural referents unless the context clearly dictates otherwise. In the following embodiments, terms such as inclusive or possessive are intended to mean that a feature, or element, described in the specification is present, and does not preclude the possibility that one or more other features or elements may be added. In the drawings, components may be exaggerated or reduced in size for convenience of explanation. For example, the size and thickness of each component shown in the drawings are arbitrarily shown for convenience of explanation, and thus the present invention is not necessarily limited to those shown in the drawings.

1 shows a service providing system 1 according to an embodiment.

Referring to FIG. 1, a service providing system 1 according to an embodiment of the present invention includes a server 10, a user terminal 20, and a network 30.

The service providing system 1 according to the embodiment of the present invention can provide an environment in which the seller can provide the product information to the buyer and an environment in which the product can be sold. For this purpose, the server 10 may provide various web pages available to the user, and may provide product information to the user on a web page. Hereinafter, an example in which a service providing system 1 according to an embodiment of the present invention provides a web page to a user will be described in detail.

The server 10 provided according to an embodiment may provide a web page for electronic commerce to the user terminal 20 and provide various services for the user terminal 20 to use the web page for electronic commerce. For example, the server 10 may be requested to provide a screen for a web page from the user terminal 20, and may provide a web page to the user terminal 20 capable of providing product information.

On the other hand, the server 10 receives the login information from the user terminal 20, accepts login of the corresponding user account, provides the logged-in web page to the user terminal 20 according to the approval result, Various services can be provided from the logged-in web page.

Although not shown in the figure, the server 10 according to one embodiment may include a memory, an input / output unit, a program storage unit, a control unit, and the like.

The user terminal 20 is a communication terminal that can use a web service in a wired / wireless communication environment. Here, the user terminal 20 may be the user's personal computer 20b or the user's portable terminal 20a. Although the portable terminal 20a is shown as a smart phone in FIG. 1, the present invention is not limited thereto, and a terminal equipped with an application capable of web browsing as described above can be borrowed without limitation.

On the other hand, the user terminal 20 may include a display unit for displaying a screen and an input device for receiving data from a user. The input device may include, but is not limited to, a keyboard, a mouse, a trackball, a microphone, a button, a touch panel, and the like.

The network 30 plays a role of connecting the user terminal 20 and the server 10. For example, the network 30 provides a connection path so that the user terminal 20 can connect to the server 10 and send / receive packet data.

2 is a block diagram showing the configuration of an apparatus 100 for providing a personalized web page according to an embodiment of the present invention.

The apparatus 100 for providing a personalized web page according to an embodiment of the present invention may include at least one processor or at least one processor. Accordingly, the personalized web page providing apparatus 100 may be operated in a form contained in another hardware apparatus such as a microprocessor or a general-purpose computer system.

The apparatus 100 for providing a personalized web page according to an embodiment of the present invention can be preferably installed in the server 10. However, the present invention is not limited thereto, and the personalized web page providing apparatus 100 may be configured such that some of the components are installed in the server 10 and some of the components are mounted on the user terminal 20 to communicate with each other via the network 30. [ . Hereinafter, embodiments of the present invention will be described in which the personalized web page providing apparatus 100 is mounted on the server 10, but the present invention is not limited thereto.

The personalized web page providing apparatus 100 shown in FIG. 2 only shows the components related to the present embodiment in order to prevent the features of the present embodiment from being blurred. Accordingly, it will be understood by those skilled in the art that other general-purpose components other than the components shown in FIG. 2 may be further included.

Referring to FIG. 2, the apparatus 100 for providing a personalized web page according to an exemplary embodiment includes a visit history inquiry unit 110, an animation providing unit 120, and a visit history updating unit 130. The personalized web page providing apparatus 100 may further include an account managing unit 140.

The personalized web page providing apparatus 100 according to an embodiment provides a web page for providing an electronic commerce service. In order to provide a personalized web page, the apparatus 100 for providing a personalized web page according to an exemplary embodiment provides a web page to which a differential animation is applied according to the number of visits of each user. The personalized web page providing apparatus 100 according to an exemplary embodiment of the present invention provides a web page in which a visit history of a corresponding web page stored in the user terminal 20 is inquired and a differentiated animation is applied according to a visit history. The visit history can be stored in the memory of the user terminal 20 as cookie data for the web page. The personalized web page providing apparatus 100 can access the cookie data stored in the user terminal 20 and can inquire, store or update the visit history stored in the user terminal 20. [

The visiting history inquiry unit 110 according to an embodiment inquires the visiting history of the user terminal 20 visiting the web page from the memory of the user terminal 20. The visit history can be stored as cookie data for the web page as described above. The visit history may include the number of visits to the web page, the visit time of each visit order, and the like.

The animation providing unit 120 according to one embodiment provides an animation corresponding to the visiting history by referring to the visiting history. The animation according to an exemplary embodiment may be provided in a format that can be displayed in a superimposed manner on a web page as a layer on the web page. The animation can not only display the still image but also display all the operations such as movement and transformation of the image.

The animation providing unit 120 according to an embodiment may provide a differential animation according to the number of visits included in the visiting history.

For example, the animation providing unit 120 may provide an animation including a message welcoming the first visit if there is no visiting history (and / or the number of visits is zero). According to one embodiment, the animation providing unit 120 displays an animation including an operation of displaying an image of a pre-stored image, for example, an image of a curtain for a preset time, and then sliding the image divided in at least two directions . For example, animations can provide a visual effect, such as curling a curtain, by marking the curtain image to be displayed for a predetermined period of time and then being divided into left and right sides and slid. According to another embodiment, the animation providing unit 120 may provide an animation including displaying a plurality of predetermined images and moving the displayed plurality of images respectively along a predetermined path. For example, an animation can display a star image, a gift box image, etc., falling from top to bottom, providing a visual effect, such as falling gifts that welcome a user's first visit. This animation is meant to welcome the user's first visit, and may be provided when there is no visit history (and / or the number of visits is zero).

According to another example, the animation providing unit 120 provides an animation for displaying a discount coupon that is differentially provided according to the number of visits included in the visiting history. The animation providing unit 120 may provide an animation including a discount coupon that provides a higher discount rate as the number of visits is larger. For example, if the number of visits is 0, discount rate of 10%, if the number of visits is 1, discount rate of 20%, and if the number of visits is 2, discount coupon providing discount rate of 30% is provided. The animation may display a message to guide the discount rate of the discount coupon provided at the next visit when displaying the discount coupon. For example, a message of "30% discount coupon will be provided for next visit" can be displayed. Discount coupons may not be provided for visits over a certain number of times. For example, a discount coupon may not be provided for four or more visits.

However, the animation providing unit 120 may further consider the visit time for each visit order included in the visit history to distinguish the user from intentionally repeatedly visiting the web page to increase the discount rate of the discount coupon. For example, the animation providing unit 120 can recognize the visiting order as a normal visit only when the visit time of each visit order is later than a visit time of the previous visit order, and counts only the number of normal visits And an animation that includes a discount coupon that provides a corresponding discount rate.

According to the embodiment, the animation for displaying the discount coupon is displayed by superimposing the discount coupon on the web page for a preset time, and when the selection for the discount coupon is received from the user terminal 20 while the discount coupon is displayed, Account input screen can be displayed. The account entry screen is provided for entering user accounts or for creating new user accounts.

The visit history updating unit 130 updates the visit history stored in the memory of the user terminal 20 according to the embodiment. For example, the visit history update unit 130 increases the number of visits once. The visiting history updating unit 130 can add information on the new visiting order to the visiting history and add the visiting time of the corresponding order to the visiting history.

The account management unit 140 according to an embodiment stores information on a discount coupon for a corresponding user account when a user account is input through the account input screen or a new user account is created. For this, the account management unit 140 according to an embodiment acquires user account information through an account input screen and acquires information on a discount coupon selected by the user before the account input screen is displayed. According to this embodiment, when the discount coupon corresponding to the actual number of visits of the user is provided, the user can obtain the discount coupon only after the account is inputted or generated within a limited time. As a result, the probability of user login (or the probability of creating a new account) increases, and the effect of increasing the number of visitors to the web page due to customer retention and new customer acquisition occurs.

3 is a flowchart illustrating a method of providing a personalized web page according to an exemplary embodiment of the present invention.

FIG. 3 shows the steps of the personalized web page providing apparatus 100 shown in FIG. 2 that are processed in a time-series manner. Therefore, the contents described above with respect to the configurations shown in FIG. 2 apply to the flow chart shown in FIG. 3 even if omitted from the following description.

Referring to FIG. 3, in step 31, the visit history inquiry unit 110 of FIG. 2 inquires the visit history of the visited user terminal in the memory of the user terminal.

In step 32, the animation providing unit 120 of FIG. 2 provides the animation corresponding to the visiting history as a layer on the web page to be superimposed on the web page to be displayed.

In step 33, the visit history updating unit 130 of FIG. 2 updates the visit history stored in the memory of the user terminal.

4 is a flowchart showing in detail the steps after step 33 of FIG. In particular, Fig. 4 is a flow chart showing the steps after step 33 when the animation provided in step 32 of Fig. 3 indicates a discount coupon.

Referring to FIG. 4, in step 34, the animation providing unit 120 of FIG. 2 receives an account for a discount coupon from the user terminal while the discount coupon is displayed, Provides an input screen.

In step 35, when the user account is input or a new user account is created, the account management unit 140 of FIG. 2 stores the discount coupon information for the user account.

5 to 9 illustrate various examples of a web page displayed on a user terminal according to an embodiment of the present invention.

First, referring to FIG. 5, a web page 51 is displayed on the web browser 50, and an animation is displayed on the web page 51. The animation includes a curtain image (52). The animation superimposes the curtain image 52 on the web page as one layer on the web page 51. [ The animation shown in FIG. 5 may be displayed on the screen of the first visited user terminal on the web page.

Referring to FIG. 6, the animation provided to be superimposed on the web page may further display the discount coupon 60. The discount coupon 60 shown in Fig. 6 may disappear after being displayed for a predetermined time. Although not shown in FIG. 6, a timer for counting the remaining time when the discount coupon 60 is displayed may be displayed together with the discount coupon 60. FIG. Also, a message may be displayed to notify that the discount coupon 60 can be selected by selecting the discount coupon only while the discount coupon 60 is displayed.

When the user selects the discount coupon 60 while the discount coupon 60 is displayed, the account input screen 70 as shown in FIG. 7 is displayed. The user can input an ID and a password to log in, or click a subscription button to create a new user account. The discount coupon shown in FIG. 6 may be stored for the user account that is logged in through the account input screen 70 shown in FIG. 7, or a newly created user account.

Figures 8A and 8B illustrate examples of animation involving moving motion. First, referring to FIG. 8A, the animation includes displaying the pre-stored curtain image for a predetermined time, and then dividing the curtain image into at least two directions (for example, left and right) . 8B shows a process in which the curtain images divided into two sides are slid to the left and right, respectively. Referring to FIG. 8B, the animation provided in accordance with an embodiment may display a message 81 to celebrate the user's first visit while the image is being slid.

9, the animation according to one embodiment may display each of the previously stored plurality of images 91 to move along the predetermined path 92. [ The path is not limited to a linear shape and is not limited to one direction. When the image 91 shown in FIG. 9 is clicked by the user, the account management unit 140 of FIG. 2 may provide a gift to the user. The gift can be set to include discount coupons, free sample product offers, and the like.

Meanwhile, the method according to an embodiment of the present invention shown in FIG. 3 can be implemented in a general-purpose digital computer that can be created as a program that can be executed by a computer and operates the program using a computer-readable recording medium have. The computer-readable recording medium includes a storage medium such as a magnetic storage medium (e.g., ROM, floppy disk, hard disk, etc.), optical reading medium (e.g., CD ROM,

The present invention has been described with reference to the preferred embodiments. While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is evident that many alternatives, modifications and variations will be apparent to those skilled in the art. It will be appreciated that other equivalent embodiments are possible. Therefore, the disclosed embodiments should be considered in a descriptive sense rather than a restrictive sense, and the true technical scope of the present invention should be determined by the technical idea of the appended claims.

10: Server
20: User terminal
30: Network
100: Personalized web page providing device
110: Visiting history inquiry unit
120: Animation Offering
130: Visit history update section
140:

Claims (14)

A step of inquiring a visiting history of a visited user terminal in a memory of the user terminal in a web page providing an electronic commerce service;
A discount coupon displayed in a superimposed manner on the web page as a layer on the web page and differentially provided according to the number of visits included in the visit history, displays the discount coupon for a preset time Providing an animation for further displaying an account input screen when a selection of the discount coupon is received from the user terminal while the discount coupon is displayed;
Updating a visiting history of the user terminal stored in the memory of the user terminal; And
And storing the discount coupon information for the user account when the user account is input or generated within a limited time on the account input screen
A method for providing personalized web pages.
The method according to claim 1,
Wherein the updating comprises:
And the number of times of the visit is increased by one
A method for providing personalized web pages.
The method according to claim 1,
Wherein the visit history is stored in a memory of the user terminal as cookie data for the web page
A method for providing personalized web pages.
The method according to claim 1,
The providing step
Providing a differential animation according to the number of visits
A method for providing personalized web pages.
The method according to claim 1,
The animation further displays a message to guide the discount rate of the discount coupon provided at the next visit
A method for providing personalized web pages.
6. The method of claim 5,
Wherein the providing step comprises:
Recognizing the corresponding visit order as a normal visit only when the visit time of the visit order is made after a certain time later than the visit time of the previous visit order; And
Displaying the discount coupon that counts only a normal number of visits and provides a corresponding discount rate
A method for providing personalized web pages.
The method according to claim 1,
Wherein the animation includes displaying the pre-stored image for a predetermined time and then sliding the image in at least two directions of up, down, left, and right,
A method for providing personalized web pages.
The method according to claim 1,
In the animation,
Displaying a plurality of pre-stored images, and moving each of the plurality of images along a predetermined path
A method for providing personalized web pages.
The method according to claim 1,
Wherein the providing step provides an animation including a message to welcome the first visit when the number of visits included in the visiting history is zero or in the absence of the visiting history
A method for providing personalized web pages.
A visit history inquiry unit for inquiring a visit history of a visited user terminal in a memory of the user terminal in a web page providing an electronic commerce service;
A discount coupon displayed in a superimposed manner on the web page as a layer on the web page and differentially provided according to the number of visits included in the visit history, displays the discount coupon for a preset time An animation providing unit for providing an animation for further displaying an account input screen when a selection of the discount coupon is received from the user terminal while the discount coupon is displayed;
A visit history updating unit for updating a visit history of the user terminal stored in the memory of the user terminal; And
And an account management unit for storing information on the discount coupon with respect to the user account when a user account is inputted or generated within a limited time on the account input screen
Personalized web page providing device.
delete A computer program stored on a medium for carrying out the method of any one of claims 1 to 9 using a computer. The method according to claim 1,
The animation further displays a timer for counting the remaining time for which the discount coupon is displayed
A method for providing personalized web pages.
The method according to claim 1,
The animation further displays a message informing that the discount coupon can be selected by selecting the discount coupon only while the discount coupon is displayed
A method for providing personalized web pages.

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