KR101603898B1 - System and method for call mediation - Google Patents

Abstract

A telephone mediation system and method are disclosed. According to an embodiment of the present invention, the telephone mediation system can provide a telephone mediation service between an advertiser and a user, thereby attracting a user to an advertiser's goods or services, thereby improving the advertisement effect of the advertiser.

Description

[0001] SYSTEM AND METHOD FOR CALL MEDIATION [0002]

The present invention relates to a telephone mediation system and method, and more particularly, to a system and method for enhancing an advertising effect of an advertiser by mediating a telephone connection between an advertiser and a user.

Recently, due to the development of the online advertisement market, the route in which the advertiser's advertisement is exposed to the user is diversified. When a user performs a search by inputting a keyword, the search advertisement is one in which the advertiser's advertisement corresponding to the keyword is exposed to the user.

The present invention provides a system and method for intermediating a telephone connection between an advertiser and a user to enable a user to attract an advertiser's goods or services.

The present invention provides a system and method for providing a differentiated telephone mediation service for each advertiser by reflecting a call factor reflecting the quality of a telephone connection between an advertiser and a user to the telephone mediation service.

The telephone mediation system according to the first embodiment of the present invention includes a bid request receiver for receiving a bid request including a bid amount from a user for a telephone mediation service that exposes an advertisement and a telephone number of an advertiser in association with a keyword; And an advertiser determination unit that determines an advertiser corresponding to the inventory to which the advertisement and the telephone number of the advertiser are to be exposed based on the bid amount included in the bid request.

The telephone mediation system according to the second embodiment of the present invention is a system in which an advertisement (and / or advertiser) unit (or advertiser) unit is displayed on the basis of a telephone connection history between an advertiser and a user for a telephone mediation service that exposes an advertiser & A call factor determining unit for determining a call factor; And a ranking determiner for determining an advertiser's rank according to a rank index based on a call factor of the advertisement (and / or advertiser) unit.

The telephone mediation system according to the third embodiment of the present invention includes an advertiser responsiveness determining unit for determining an advertiser responsiveness indicating whether the advertiser immediately responded to the telephone connection of the user; And a service control unit for controlling the telephone mediation service provided to the user according to the advertiser responsiveness.

The telephone mediation system according to the fourth embodiment of the present invention includes an information collecting unit for collecting telephone connection information for charging an advertiser using a telephone mediation service that exposes an advertisement and a telephone number of an advertiser in relation to a keyword; And an advertiser charging unit for charging the advertiser based on the telephone connection information.

The telephone mediation system according to the fifth embodiment of the present invention includes a telephone connection determination unit for determining a telephone connection state of a user with respect to a telephone mediation service that exposes an advertisement and a telephone number of an advertiser in association with a keyword; And a message providing unit for providing a message related to the telephone mediation service to the user based on the telephone connection status.

The telephone mediation system according to the sixth embodiment of the present invention includes a user identification unit for identifying a user who dials an advertiser through a telephone mediation service that exposes an advertisement and a telephone number of an advertiser in association with a keyword; And a virtual number registration unit for registering a virtual number corresponding to at least one of the telephone number of the identified user or the telephone number of the advertiser.

A telephone agent method according to a first embodiment of the present invention includes receiving a bid request including a bid amount from a user for a telephone mediation service that exposes an advertisement and a telephone number of an advertiser in association with a keyword; And determining an advertiser corresponding to the inventory to which the advertiser's advertisement and telephone number are to be exposed based on the bid amount included in the bid request.

A method for a telephone agent according to a second embodiment of the present invention is a method for providing an advertisement (and / or advertiser) unit based on a telephone connection history between an advertiser and a user for a telephone mediation service that exposes an advertiser & Determining a call factor; And determining an advertiser's rank according to a rank index based on the call factor of the ad (and / or advertiser) unit.

A telephone agent method according to a third embodiment of the present invention includes the steps of: determining an advertiser response property indicating whether an advertiser has immediately responded to a telephone connection of a user; And controlling the telephone mediation service provided to the user according to the advertiser responsiveness.

A method for a telephone agent according to a fourth exemplary embodiment of the present invention includes collecting telephone connection information for charging an advertiser using a telephone mediation service that exposes an advertisement and a phone number of an advertiser in association with a keyword; And billing the advertiser based on the call connection information.

A method for a telephone agent according to a fifth exemplary embodiment of the present invention includes: determining a telephone connection state of a user to a telephone mediation service that exposes an advertisement and a telephone number of an advertiser in association with a keyword; And providing the user with a message related to the telephone mediation service based on the telephone connection status.

A method for a telephone agent according to a sixth embodiment of the present invention comprises the steps of: identifying a user who dials an advertiser through a telephone mediation service that exposes an advertiser's advertisement and telephone number in relation to a keyword; And a virtual number step of registering a virtual number corresponding to at least one of the telephone number of the identified user or the telephone number of the advertiser.

According to an embodiment of the present invention, a telephone connection between an advertiser and a user can be mediated to attract a user to an advertiser's goods or services.

According to an embodiment of the present invention, a call factor reflecting a quality of a telephone connection between an advertiser and a user is reflected to the telephone mediation service, thereby providing a distinct telephone mediation service for each advertiser.

1 is a diagram illustrating an overall system configuration for a telephone mediation service according to an embodiment of the present invention.
2 is a block diagram illustrating a detailed configuration of a telephone mediation system for registering an advertiser according to an embodiment of the present invention.
3 is a diagram illustrating a process of registering an advertiser according to an embodiment of the present invention.
4 is a diagram showing an example of winning an advertiser based on an advertiser's bid amount and a call factor according to an embodiment of the present invention.
5 is a block diagram illustrating a detailed configuration of a telephone mediation system for ranking an advertiser according to an embodiment of the present invention.
FIG. 6 illustrates an example of exposing an advertiser's advertisement and phone number according to an advertiser's ranking according to an embodiment of the present invention.
7 is a block diagram illustrating a detailed configuration of a telephone mediation system for controlling a telephone mediation service based on advertiser responsiveness according to an embodiment of the present invention.
8 is a diagram illustrating an example of controlling a telephone mediation service according to an embodiment of the present invention.
9 is a block diagram illustrating a detailed configuration of a telephone mediation system for charging an advertiser according to an embodiment of the present invention.
10 is a diagram illustrating a process of charging an advertiser according to an embodiment of the present invention.
11 is a block diagram illustrating a detailed configuration of a telephone mediation system for providing a message in parallel to a telephone mediation service according to an embodiment of the present invention.
12 is a diagram illustrating a process of providing a message in parallel to a telephone mediation service according to an embodiment of the present invention.
13 is a block diagram illustrating a detailed configuration of a telephone mediation system for registering a virtual number to a user and an advertiser according to an embodiment of the present invention.
14 is a diagram illustrating a process of utilizing a virtual number registered with a user and an advertiser according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating an overall system configuration for a telephone mediation service according to an embodiment of the present invention.

The telephone mediation system 101 may provide a telephone mediation service that can perform a direct telephone connection between the user 104 and the advertiser 102. That is, the telephone mediation system 101 may mediate a telephone connection between the user 104 and the advertiser 102. Specifically, the telephone brokerage system 101 exposes the telephone number of the advertiser 102 as well as the advertisements of the advertiser 102 with respect to the keyword, thereby allowing the user 104 to be more directly < RTI ID = 0.0 > To provide a telephone brokerage service. That is, the fact that the user 104 dials the advertiser 102 indicates that the user 104 is interested in the product or service of the advertiser 102 and may directly affect the sales of the advertiser 102 .

The telephone mediation system 101 may register the advertiser 102 for the telephone mediation service. At this time, the telephone mediation system 101 can register an advertisement and a telephone number of the advertiser 102 for a specific keyword. The promotion system 103 may then expose the telephone number of the advertiser 102 registered in the telephone mediation system 101 and the advertisements of the advertiser 102 to the user 104 via the page. At this time, the promotion system 103 can provide a page to the user 104 through various sites such as a portal site, an Internet shopping mall, a newspaper, a restaurant information site, and a community site.

Here, the page may be provided to the mobile terminal of the user 104 connected wirelessly as well as the PC of the user 104 connected by wire. Advertisements and telephone numbers of the advertiser 102 may then be displayed on the page and provided to the user 104. In particular, when the mobile terminal has a telephone connection function, the user 104 may be more likely to use the telephone mediation service through the mobile terminal. The user 104 may dial the advertiser 102 directly via the telephone connection service provided by the communication system 105 using the telephone number of the advertiser 102 exposed on the page.

At this time, the terminal of the user 104 in which a page displaying the telephone number of the advertiser 102 is provided and the terminal of the user 104 attempting telephone connection to the telephone of the advertiser 102 may be the same or different. For example, if a page displaying the telephone number of the advertiser 102 is provided via the PC of the user 104, the user 104 may dial the telephone of the advertiser 102 via his or her telephone. Of course, in this case, the user 104 may also dial the telephone of the advertiser 102 through the PC of the user 104, where the page of the advertiser 102 is displayed.

Alternatively, if a page displaying the telephone number of the advertiser 102 is provided through the mobile terminal of the user 104, the user 104 may dial the telephone of the advertiser 102 directly through the mobile terminal displaying the page .

The advertiser 102 may communicate feedback of the telephone connection of the user 104 to the telephone mediation system 101 and the telephone mediation system 101 may reflect the feedback of the advertiser 102 to the telephone mediation service. Also, the telephone mediation system 101 can bill the advertiser 102 for the communication cost and the telephone mediation cost according to the telephone connection.

Hereinafter, the operation of the telephone call intermediation system 101 will be described in detail. The quality of the telephone mediation service is determined by the telephone connection time, the telephone connection status, and the like, so that a separate quality index is required. In addition, the advertiser 102 has a plurality of users The responsiveness of the advertiser 102 in relation to processing the telephone connection of the advertiser 102 at the same time is problematic and the telephone connection of the user 104 is not directly linked to the sales of the advertiser 102, A separate method is required to charge the advertiser 102 because the user 104 does not click on the online advertisement such that the additional marketing action is required and the telephone network does not generate clicks. We will focus on these differences as they exist.

In particular, the call factor referred to in the present invention means a performance index based on the telephone connection history. Specifically, in the telephone mediation service in which the advertisement and telephone number of the advertiser 102 are exposed to the user 104 in accordance with the keyword, the telephone connection history is used to determine whether the user 104 is an advertiser 102 refers to statistical information such as the number of telephone connections, telephone connection time, and telephone connection rate collected over a certain period of time.

The call factor may be determined based on the telephone connection history generated through the telephone connection between the advertiser 102 and the user 104. [ For example, the telephone connection history generated through the telephone connection between the advertiser 102 and the user 104 may include a telephone connection count, a telephone connection time, or a telephone connection success rate.

Specifically, the greater the number of telephone connections through the telephone number of the advertiser 102 exposed in relation to the keyword, the more the user 104 is interested in the advertisement of the advertiser 102. Therefore, the greater the number of telephone connections, the higher the call factor can be determined.

The number of telephone connections may be determined based on a meaningful telephone connection in the context of the advertiser 102. For example, the telephone brokerage system 101 may allow a telephone connection to be initiated from the advertiser 102, such as a prank call, an invalid telephone call such as an unintended telephone connection by the user 104, You can determine the number of phone connections by eliminating the connection, the ranking change, and the aggressive phone connection for overcharging. In addition, the telephone mediation system 101 can determine the number of telephone connections by excluding the telephone connection within the time when the direct telephone connection with the advertiser 102 can not be performed, which is the original telephone connection purpose.

And, the longer the phone connection time between the advertiser 102 and the user 104, the more meaningful telephone connection to the user 104 and the advertiser 102. This is because if the user 104 has a lot of inquiries or requests to the advertiser 102, the user 104 is interested in the advertiser 102, which leads to an increase in the telephone connection time . Therefore, the longer the call connection time, the higher the call factor can be determined.

There is a time for the telephone connection beep to ring for the telephone connection between the user 104 and the advertiser 102 due to the nature of the telephone mediation service, unlike the online advertisement which is directly converted into the site of the advertiser 102 upon clicking the search result list. At this time, since the time at which the telephone connection beeping sounds reflects the telephone connection quality of the advertiser 102 and the immediate responsiveness of the advertiser 102 but is independent of the advertising purpose of the actual advertiser 102, It can be calculated in consideration of the time taken until the telephone connection is completed after the direct telephone connection with the advertiser 102 except for the time when the beep sound is emitted.

Also, the higher the success rate of the telephone connection through the telephone number of the advertiser 102 exposed in relation to the keyword, the better the quality of the telephone connection is from the user 104's point of view. Therefore, the higher the call connection success rate, the higher the call factor can be determined. After the user 104 attempts to establish a telephone connection with the advertiser 102, when the telephone connection is completed, the telephone intermediation system 101 determines that the telephone connection is successful. In order to increase the accuracy of the call factor, it may be determined that the telephone connection is successful after a preset time for achieving the advertising purpose after the telephone connection.

In order to improve the accuracy of the call factor, the telephone mediation system 101 may calculate the call factor by excluding the repetitive telephone connection within a preset time. If a repeated call connection request occurs within a predetermined time (for example, one minute) from the same user 104, the telephone connection request of the user 104 can not be regarded as meaningful from the standpoint of the advertiser 102. Therefore, the telephone call intermediation system 101 may not consider the telephone connection history occurring in the repeated telephone connection within the preset time when calculating the call factor.

The loyalty of the user 104 to the advertiser 102 is high when the user 104 repeatedly makes telephone connections to the advertiser 102 every unit time (day, week). Therefore, when the telephone connection is repeatedly performed for a unit time, the telephone mediation system 101 can calculate a call factor by applying a weight based on a unit time.

The call factor determined in the above manner can be roughly classified into a call factor of a keyword unit, a call factor of an ad unit, and a call factor of an advertiser unit.

First, a call factor on a keyword basis refers to a result obtained by collecting a call factor according to the telephone connection history of each advertiser in a keyword unit when a telephone connection is established between an advertiser and a user through advertisements and telephone numbers of a plurality of advertisers . For example, if the ads and phone numbers of each of the five advertisers for keyword X are exposed and 100 users are dialed to five advertisers, then the call factor of keyword X is between 100 users and 5 advertisers Means a result obtained by combining call factors based on the telephone connection history. For example, a keyword-based call factor can be used to determine the minimum bid amount for each keyword, or to determine the bid unit amount for each keyword.

The call factor of the ad unit means a call factor according to the telephone connection history between the advertiser and the user for one advertisement when telephone connection is established between the advertiser and the user through the advertisement and telephone number exposed according to the keyword. That is, when a telephone connection history with a plurality of users is generated through a telephone number exposed in association with an advertisement, a call factor of the ad unit is a sum of a call factor based on a telephone connection history with a plurality of users, It means a result.

In this case, when a plurality of telephone numbers are exposed in association with one advertisement, the call factor of the advertisement unit is a result of collecting call factors based on telephone connection histories of the plurality of telephone numbers. For example, when an advertiser operates a nationwide chain store, the call factor of the ad unit is a result of collecting the call factor based on the telephone connection history of all chain stores. That is, the advertiser can have a plurality of telephone numbers for one advertisement, and the number of the telephone numbers can be changed according to the size (recognition) of the advertiser and whether there are nationwide chain stores. The ad unit's call factor can be used to determine the ad exposure rank on the page served to the user or to determine the cost-per-connection (PPC) for billing.

The call factor of the advertiser unit means the result of collecting the call factor of the ad unit for the advertiser when one advertiser manages a plurality of advertisements. Even if an advertiser manages a plurality of advertisements, performance indexes depending on telephone connections may be different for each advertisement. Thus, the call factor of the advertiser unit can be determined by collecting the call factor of the ad unit for each advertisement held by the advertiser. The advertiser-based call factor, like the call factor of the ad unit, can be used to determine the ad exposure rank on pages served to users or to determine the cost per call (PPC) for billing.

The call factor of the keyword unit, the call factor of the ad unit, and the call factor of the advertiser unit may be calculated based on the statistical information of the telephone connection history collected during the preset period before the time when the call factor is utilized. The call factor is not a fixed value, but can vary depending on the situation.

The larger the call factor of each keyword is, the higher the satisfaction of the user who made the telephone connection with the advertiser of the at least one advertisement exposed in response to the keyword. In addition, the larger the call factor of the ad unit, the higher the satisfaction of the user who made telephone connection with the advertiser through at least one advertiser telephone number related to the advertisement. The larger the call factor of the advertiser unit, the higher the satisfaction of the user who made the telephone call with the advertiser through the at least one telephone number related to the plurality of advertisements held by the advertiser.

2 is a block diagram illustrating a detailed configuration of a telephone mediation system for registering an advertiser according to an embodiment of the present invention.

The telephone mediation system 101 may perform the registration of the advertiser 102 for a specific keyword for the telephone mediation service. In this case, the process of registering the advertiser 102 is (1) a process in which the advertiser 102 on the off-line subscribes to the telephone mediation service through the telephone, or (2) the process of bidding the advertiser 102 on a specific keyword .

First, the process of the offline advertiser 102 joining the telephone mediation service through the telephone is as follows. An off-line advertiser 102 who is not familiar with a computer may find it difficult to subscribe to telephone mediation services over the Internet. Thus, the telephone mediation system 101 enables the advertiser 102 to register with the telephone mediation service via telephone.

Specifically, advertiser 102 may perform a telephone connection to a particular telephone number (such as a toll-free telephone number, such as 1566-xxxx) provided by telephony intermediation system 101. When the telephone connection is established, the advertiser 102 can register his or her telephone number to be exposed through the telephone mediation service through the ARS process. At this time, the advertiser 102 can register additional items related to the advertisement through voice recognition. For example, the advertiser 102 may register additional items such as an area where the advertisement is to be exposed, a keyword, an advertisement text, or a telephone number in the telephone mediation system 101 through a currently connected telephone. Then, the telephone mediation system 101 extracts the items mentioned by the advertiser 102 through voice recognition, and registers the matching telephone number with the advertiser 102, and automatically generates the advertisement title and the description (T & D) have. Through this process, offline advertisers 102 who are not familiar with the computer can more easily register with the telephone mediation service.

Second, the process of bidding the advertiser 102 for a specific keyword is as follows.

The telephone mediation system 101 includes a minimum bid amount determination unit 201, a bid request reception unit 202, and an advertiser determination unit 203 when registering the advertiser 102 via the bid of the advertiser 102 on the online network can do.

The minimum bid amount determining unit 201 may determine the minimum bid amount according to a bid method for registering the advertiser 102. For example, the telephone brokerage system 101 determines a minimum bid amount for each keyword, so that the advertiser 102 can input a bid amount over the minimum bid amount to bid. At this time, the minimum bid amount determining unit 201 can determine the minimum bid amount by using a call factor in units of keywords, which is an index for the quality or performance of the telephone connection between the advertiser 102 and the user 104 .

Since the call factor on a keyword basis guarantees the reliability of telephone intermediation between the at least one advertiser 102 and the user 104 associated with the keyword, the minimum bid amount for keyword bidding is differentially determined according to the call factor of each keyword . That is, as the call factor of each keyword is determined to be higher, the satisfaction of the user 104 with respect to the telephone connection between the advertiser 102 and the user 104 is high through the telephone number of the advertiser exposed in response to the keyword through the telephone intermediary service Therefore, the minimum bid amount can also be determined to be high in proportion thereto. The call factor on a keyword basis is determined by the telephone connection history for at least one advertiser associated with the keyword.

In addition, the bidding amount change unit is determined based on the call factor on a keyword basis. For example, the higher the call factor of the keyword unit, the higher the bid amount change unit for the keyword may be determined. However, depending on the situation, the minimum bid amount may be a fixed amount.

When the minimum bid amount is determined, the bid request receiving unit 202 can receive a bid request related to the keyword from the plurality of advertisers 102 on-line for the telephone mediation service of the PPC (Pay Per Call) method. For example, the bid request receiver 202 may suggest a keyword for bidding to the advertiser 102. At this time, the bid request receiving unit 202 can suggest a keyword suitable for the telephone connection to the advertiser 102 based on the telephone connection history. For example, assume that the advertisements of advertiser 102 are associated with keywords A, B, C. These keywords may be determined based on the advertisement text, the advertisement category, the area, and the like set by the advertiser 102.

The bid request receiving unit 202 may collect past telephone connection history based on a time point at which the advertiser 102 is registered using the telephone number of the advertiser 102 exposed through the keywords A, B, If the number of telephone connections and the success rate of telephone connection are the highest through the telephone number of the advertiser 102 exposed according to the keyword B, the telephone mediation system 101 can bid for the telephone mediation service to the advertiser 102 The keyword B can be proposed. Alternatively, the telephone mediation system 101 may predict the number of future telephone connections by the number of telephone connections in the past for each keyword associated with the advertiser 102 and provide it to the advertiser 102.

Then, the bid request receiving unit 202 transmits a keyword to the advertiser 102 in the same manner as the recommended keyword service before the advertiser 102 inputs the keyword, the auto-complete service or keyword after inputting the keyword, Can be proposed.

Each of the plurality of advertisers 102 may deliver a bid request to the telephone mediation system 101, which includes a bid amount over a minimum bid amount determined by the telephone mediation system 101 for a particular keyword. At this time, the bid amount can be used to calculate the cost for billing according to the PPC method.

Then, the advertiser determining unit 203 may determine the number of advertisers 102 according to the inventory to be exposed by the advertisement and telephone number of the advertiser 102 by sorting the bids input by the advertisers 102. The advertiser determining unit 203 calculates the ranking index of the advertiser 102 using at least one of the call factor of the ad unit and the call factor of the advertiser in association with the advertisement of the advertiser 102, 102) to determine which advertiser 102 will ultimately win. Specifically, the advertiser determining unit 203 may extract the advertiser 102 corresponding to the number of inventories from the advertisers 102 sorted according to the ranking index, and may determine the advertiser 102 as a final winning target. At this time, the ranking index can be calculated through the bid amount inputted by the advertiser 102 and the call factor of the advertisement unit determined for each advertiser 102.

For example, even if the bid amount inputted by the advertiser 102 is low, the ranking index can be calculated to be high if the call factor of the advertisement (and / or advertiser) unit is high, The burden of unconditionally inputting a high bid amount may be reduced. Eventually, the advertiser 102 may either add a phone number to improve the ad copy to improve the call factor on an ad (and / or advertiser) basis, or to reduce the wait state during a call with the user 104, You can try to respond immediately to the phone connection.

At this time, the advertisement and the telephone number of the determined advertiser 102 can be registered in the telephone mediation system 101, and the telephone number of the registered advertiser 102 is transmitted to the user 104 ). ≪ / RTI >

3 is a diagram illustrating a process of registering an advertiser according to an embodiment of the present invention.

In FIG. 3, Step 1 represents a telephone connection history between the advertiser 102 and the user 104 before registering the advertiser 102. Step 2 shows a process of registering the advertiser 102 in the telephone mediation system 101. At this time, the call factor on a keyword basis can be determined based on the telephone connection history in Step 1. In Step 2, the telephone mediation system 101 can determine the minimum bid amount using a call factor on a keyword basis. Then, the advertiser 102 can enter the bid amount for the telephone mediation service by inputting the bid amount over the minimum bid amount.

Thereafter, the telephone mediation system 101 uses the call factor and the bid amount of the advertisement (and / or advertiser) unit related to the advertisement of the advertiser 102 with respect to the advertiser 102 participating in the bidding, After calculating the index, the ranking index can be sorted to determine the advertiser 102 to be finally awarded.

1, the call factor of a keyword unit or the call factor of an advertisement (and / or an advertiser) unit is the number of telephone connection times calculated through past telephone connection history between the advertiser 102 and the user 104, Or a telephone connection success rate or the like. Then, in order to improve the accuracy of the call factor or the call factor of the advertisement (and / or advertiser) unit by keyword, the telephone mediation system 101 sets the keyword (keyword) based on the telephone connection history excluding the repeated telephone connection within the preset time The call factor of the unit or the call factor of the advertisement (and / or advertiser) unit. In addition, when the telephone connection is repeatedly performed for a unit of time, the telephone mediation system 101 may calculate a call factor in units of keywords or a call factor in units of advertisements (and / or advertisers) by applying a weight based on a unit time.

4 is a diagram showing an example of winning an advertiser based on an advertiser's bid amount and a call factor according to an embodiment of the present invention.

It is assumed that the advertisers A, B, C, D, E, and F input bid amounts of 100, 70, 90, 60, 80, and 70, respectively. The call factor of the advertisement (and / or advertiser) unit of the advertisers A, B, C, D, E and F is assumed to be 5, 8, 5, 9, 6 and 6 based on the past telephone connection history.

Then, the telephone mediation system can calculate the ranking index by applying the bid amount and the call factor of the advertisement (and / or advertiser) unit for each advertiser, and then sort the advertiser according to the ranking index. Referring to Table 402, the ranking index of Advertiser B is highest at 560, followed by Advertiser D, Advertiser A, Advertiser E, Advertiser C, and Advertiser F in order of ranking index. Assuming that the advertisement and the telephone number of the five advertisers are exposed on the page provided by the promotional system to the user, Advertiser B, Advertiser D, Advertiser A, Advertiser E and Advertiser C are finally awarded, And the phone number can not be exposed to the user through the page.

In addition, the telephone mediation system may charge an advertiser for a telephone connection between a user and an advertiser using a pay per call (PPC) determined for each advertiser. At this time, the PPC can be determined according to the second-price method. That is, the PPC of the advertiser corresponding to N may be determined as a value divided by the call factor of the advertisement (and / or advertiser) unit in a result obtained by adding a certain amount to the rank index of the advertiser corresponding to the rank N-1. For example, the PPC of the advertiser E may be divided 77 by the call factor of the advertisement (and / or advertiser) unit of the advertiser E as a result of adding 10 to the ranking index of the advertiser C which is the next rank. According to the second-price method, advertisers can be billed at an amount lower than the inputted bid amount while maintaining the ranking of the advertiser.

The PPC shown in table 402 of FIG. 4 may be determined in a different manner depending on the needs of the operator of the telephone mediation service. For example, the PPC may be calculated using a quality factor that takes into account not only the call factor of the ad (and / or advertiser) unit but also the satisfaction of the user 104, which will be described in detail with reference to FIG.

5 is a block diagram illustrating a detailed configuration of a telephone mediation system for ranking an advertiser according to an embodiment of the present invention.

5, the telephone call intermediation system 101 may include a call factor determination unit 501 and a ranking unit 502. [ The telephone mediation system 101 of FIG. 5 may determine the ranking of the advertiser 102 to determine the advertiser 102 to be won in the bidding process.

The call factor determination unit 501 can determine the call factor of the advertisement (and / or advertiser) unit based on the past telephone connection history between the advertiser 102 and the user 104. [ For example, the call factor determination unit 501 may determine whether the advertisement (and / or the advertiser) based on the number of telephone connection times, telephone connection time, or telephone connection success rate calculated through past telephone connection history between the advertiser 102 and the user 104 ) Can be determined.

The ranking determining unit 502 may calculate a ranking index by applying a call factor of an advertisement (and / or an advertiser) unit to the bid amount inputted by the advertiser 102 and sort the ranking index to determine the ranking of the advertiser 102 have

In another example, the ranking unit 502 calculates a quality index to which a call factor and a quality factor of an advertisement (and / or an advertiser) unit is applied, and applies a quality index to the bid amount inputted by the advertiser 102 The ranking index can be calculated. At this time, the call factor on an ad (and / or advertiser) basis may be determined based on the number of phone connections, call connection time, or call connection success rate computed over the past phone connection history between the advertiser 102 and the user 104 have. The quality factor may be determined based on the degree to which the user 104 is satisfied after the telephone connection between the user 104 and the advertiser 102 is completed or whether the user 104 recommends the telephone 102 to which the user 104 dialed Can be determined.

The telephone mediation system 500 may ultimately determine an advertiser for which the advertisement and telephone number will be exposed for the keyword based on the ranking of the advertiser 102 sorted according to the ranking index. Here, the number of the advertisers determined finally depends on the inventory on which the advertisement and the telephone number are exposed on the page. For example, if you have 3 inventory, advertisers with rank 4 or below may not be given permission to expose their ads and phone numbers to keywords.

Figure 6 is an illustration of an example of exposing the advertiser 102's advertisements and phone numbers according to the ranking of the advertiser 102 in accordance with an embodiment of the present invention.

Referring to FIG. 6, it can be seen that the page 601 provided to the user is composed of four inventories. At this time, the advertisement and the telephone number of the advertiser 1 602 are exposed at the top in the page 601, followed by the advertiser 2 603, the advertiser 3 604 and the advertiser 4 605 have. In FIG. 6, an advertisement T & D (Title And Description) indicates specific information for describing an advertisement of an advertiser.

The user 104 may make a telephone connection to the advertiser 102 that is of interest to the advertiser 102 that is exposed to the page 601. [ If a page 601 is provided on the PC of the user 104, the user 104 may make a telephone connection to the advertiser 102 via his or her telephone. Alternatively, if the page 601 is provided to the mobile terminal of the user 104 with the telephone capability, the user 104 may dial the advertiser 102 directly by selecting the telephone number through the mobile terminal.

Alternatively, the page 601 may be provided and distributed to the PC 104 or the mobile terminal of the user 104 automatically. The degree of distribution may be determined by the user 104 or by weighting the devices that the user 104 is likely to dial into a more weighted value. The telephone mediation system 101 may set an advertisement budget limit for each device, and may determine the distribution degree of the page 601 differently according to the balance of the advertisement budget limit.

If the advertisement budget limit set by the advertiser 102 is insufficient based on the average value of the telephone connection times by the advertiser 102, the advertisement and telephone number of the advertiser 102 are displayed on the page 601 to the user 104 . That is, in order to prevent the advertiser 102 and the user 104 from interrupting the telephone connection due to lack of cost during the telephone connection, the cost associated with the telephone connection is predicted in advance on the page ( 601 < / RTI > to stop advertising and the phone number of the advertiser 102 from being exposed.

7 is a block diagram illustrating a detailed configuration of a telephone mediation system for controlling telephone mediation services based on advertiser responsiveness according to an embodiment of the present invention.

Referring to FIG. 7, the telephone mediation system 101 may include an advertiser responsiveness determination unit 701 and a service control unit 702. In the conventional online advertisement, there is no problem in that access to the advertiser 102 page is delayed or a large number of users 104 can not access at the same time. However, according to the telephone mediation service, And the like. Thus, the telephone mediation system 101 may reflect the advertiser responsiveness related to the immediate response of the advertiser 102 to the telephone mediation service. Here, the advertiser responsiveness indicates that the telephone signal of the user 104 reaches the telephone of the advertiser 102, but the telephone of the advertiser 102 can not simultaneously receive telephone signals of the plurality of users 104, Or may be determined based on the result of the service control after the current call state, such as when the advertiser 102 is habitually late in receiving the call.

As such, the advertiser responsiveness is related to the connection habits of the advertiser 102 and can be determined based on continuous data collection. Such advertiser responsiveness is used as an item for evaluating an advertisement or an advertiser, and may be reflected in advertisement sorting or billing as well as a call factor of an advertisement (and / or advertiser) unit.

The advertiser responsiveness determining unit 701 may determine the advertiser responsiveness based on whether the advertiser 102 responds within a predetermined time when the user 104 makes a telephone connection to the advertiser 102. [ At this time, the advertiser 102 may not respond to the telephone connection of the user 104 within a predetermined amount of time if the advertiser 102 responds late to the telephone connection request of the user 104 or if multiple users 104 It means that the call connection request is made and the call reception is impossible.

The service control unit 702 may control the telephone mediation service when the telephone mediation service does not respond within a predetermined time according to the advertiser response. That is, since the advertiser 102 fails to respond to the telephone connection of the user 104 within a predetermined time, it means that the user 104 is not satisfied with the quality of the telephone mediation service. Therefore, the telephone mediation system 101 May penalize the advertiser 102 according to the advertiser's responsiveness.

For example, if the advertiser 102 fails to respond to the telephone connection of the user 104 within a predetermined time, the service control unit 702 may control the telephone mediation service in consideration of a state in which the telephone connection is not immediately responded to .

Specifically, when a plurality of users 104 make a telephone connection to the advertiser 102 and can not respond to the telephone connection of the user 104 within a predetermined time, the service control unit 702 corresponds to the corresponding advertiser 102 Quot; busy "on the page. Alternatively, the service control unit 702 may display a message "unable to connect to the telephone" on the page corresponding to the advertiser 102.

Also, if the advertiser 102 has an alternate telephone number, if a plurality of users 104 make a telephone connection and do not respond to the telephone connection of the user 104 within a predetermined time, The advertiser 102 may display an alternate phone number of the advertiser 102 on the page or may display a menu on the page that can automatically switch to the alternate phone number of the advertiser 102. [

When the specific user 104 first requests the telephone connection to the advertiser 102, the service control unit 702 does not expose the advertisement and the telephone number of the corresponding advertiser 102 to the page provided to the other user 104 Or "busy" state. At this time, the service control unit 702 may stop exposing the advertisement and the telephone number of the advertiser 102 until the telephone connection of the specific user 104 is terminated.

If the responsiveness of the advertiser 102 to the telephone connection of the user 104 is not repeatedly good, the service control unit 702 may change the advertisement exposure ranking of the advertiser 102 on the page. Alternatively, the service control unit 702 may discontinue the advertisement and telephone number of the advertiser 102 to prevent the user 104 from complaining about the quality of the telephone mediation service.

8 is a diagram illustrating an example of controlling a telephone mediation service according to an embodiment of the present invention. Referring to FIG. 8, the process of controlling the telephone mediation service based on the responsiveness of the advertiser 102 when the user 104 dials the advertiser 102 is illustrated.

In one example, a telephone connection request is sent from the telephone 803 of the user 104 1 to the telephone 801 of the advertiser 102, but the advertiser 102 can notify the telephone connection request of the user 104 1 within a predetermined time It is assumed that it does not respond. In this case, there may be complaints about the quality of the telephone mediation service in the context of the user 104 (1).

If the status of the advertiser 102's immediate response is not maintained, the telephone brokerage system 101 may change the status of the corresponding advertiser 102 to "not reachable" on the page. Alternatively, the telephone brokerage system 101 may adjust the advertisement exposure ranking of the advertiser 102, or may discontinue the advertisement and telephone number of the advertiser 102 on the page.

In another example, if a telephone connection request is sent from the telephone 804 of the user 2 while the telephone connection between the telephone 803 of the user 1 and the telephone 801 of the advertiser 102 is being performed, It is assumed that the user 2 can not respond to the telephone connection request within a preset time. In this case, the user 2 may complain about the quality of the telephone mediation service.

In this case, the telephone mediation system 101 may inform the user 2 that the advertiser 102 is "busy ". Alternatively, the telephone mediation system 101 may forward the alternate number to the user 2 so that the user 2 can dial the other telephone 802 of the advertiser 102.

If the state in which simultaneous response of the advertiser 102 is impossible continues, the telephone mediation system 101 may change the state of the corresponding advertiser 102 to "not simultaneously respond" on the page. Alternatively, the telephone brokerage system 101 may adjust the advertisement exposure ranking of the advertiser 102, or may discontinue the advertisement and telephone number of the advertiser 102 on the page.

9 is a block diagram illustrating a detailed configuration of a telephone mediation system for charging an advertiser according to an embodiment of the present invention.

9, the telephone mediation system 101 may include an information collection unit 901 and an advertiser's billing unit 902. [

The information collection unit 901 may collect telephone connection information for charging the advertiser 102 using the telephone mediation service. The information collecting unit 901 may collect telephone connection information such as the number of times of telephone connection between the advertiser 102 and the user 104 and the telephone connection time from the communication system providing the telephone network. Also, the information collection unit 901 can collect the feedback of the user 104 from the user 104 with respect to the telephone mediation service.

The advertiser charging unit 902 can bill the advertiser 102 based on the collected information. For example, the advertiser's billing unit 902 can charge a phone call number by applying a pay per call (PPC) based on the bid of the advertiser 102. As described above with reference to FIG. 4, the cost per number of telephone connections can be determined according to the second price method.

In another example, the advertiser charging unit 902 may bill the advertiser 102 based on the telephone connection time. Specifically, the advertiser's billing unit 902 may divide the telephone connection time according to the telephone connection with the user 104 into a plurality of sections, and then charge a predetermined amount for each section. Alternatively, the advertiser charging unit 902 may determine the cost per phone connection frequency by applying the telephone connection time to the bid amount inputted by the advertiser 102, rather than the second price method. Then, the advertiser charging unit 902 can charge the advertiser 102 by applying the number of telephone connections to the determined number of telephone connection times.

In another example, the advertiser charging unit 902 generates a price table considering the telephone connection time and the number of times of telephone connection in advance, and then calculates a cost according to the corresponding telephone connection time and telephone connection frequency for each advertiser 102, can do.

As another example, the advertiser charging unit 902 may use a quality factor in consideration of the call factor of the advertisement (and / or advertiser) unit considering the number of telephone connection times and the telephone connection time and the user 104 satisfaction with the telephone mediation service The advertiser 102 can be charged. Specifically, the advertiser charging unit 902 calculates the quality index based on the call factor and the quality factor of the advertisement (and / or advertiser) unit, and applies the quality index to the bid amount of the advertiser 102, The ranking index can be calculated. Then, the advertiser charging unit 902 can determine the cost per phone connection count using the ranking index of the advertiser 102 according to the second price method.

When the telephone mediation system 101 charges the advertiser 102 for the service cost using the telephone mediation service, there is a case where it is irrational to charge for all telephone connections of the user 104. [ For example, (1) a malicious purpose, such as (1) an ineffective telephone connection that has a very short time to reach the advertising purpose, (2) a telephone connection for prank calls, (3) (4) billing advertiser 102 from the same user 104 to a duplicate phone connection is irrational.

Thus, the telephone call intermediation system 101 charges for a valid telephone connection in the context of the advertiser 102, and does not charge for invalid telephone connections, obsolete telephone connections, or redundant telephone connections.

For example, the advertiser charging unit 902 may count the number of times of telephone connection only for a telephone connection indicating a preset telephone connection time or more. That is, a telephone connection that is lower than the preset telephone connection time of about one minute can be regarded as an invalid telephone connection that can not achieve the advertising purpose from the standpoint of the advertiser 102. Thus, the telephone mediation system 101 can bill for a valid telephone connection that represents more than a preset telephone connection time.

In addition, the advertiser charging unit 902 may be configured such that when a duplicate telephone connection is continuously requested from the same user 104 within a predetermined time, the duplicate telephone connection is excluded when the number of telephone connections is counted .

The advertiser's billing unit 902 can exclude from the advertiser 102 when counting the number of telephone connections for an attacking telephone connection. At this time, whether or not the call connection is an emergency call may be determined according to the advertiser 102 feedback on the telephone connection. For example, the advertiser 102 may notify the telephone mediation system 101 that the telephone connection is an obscuring telephone connection, using a specific button such as #, * immediately after the telephone connection. Attacking phone connections will be blocked from receiving phone calls in the future and may be excluded when counting phone connections.

In addition, the advertiser charging unit 902 may determine the conversion value of the advertiser 102 according to the telephone connection purpose of the user 104, and may charge the advertiser 102 differentially. For example, if the advertiser 102 is a business owner operating a pension, the pension reservation phone may have a high conversion value from the advertiser 102's point of view, but a phone that asks for the location of the pension may have a conversion value Is low. The conversion value may act as a weight when billing the advertiser 102.

The conversion value of the advertiser 102 may be determined according to various criteria. For example, the advertiser charging unit 902 identifies the business type of the advertiser 102 through a keyword associated with the advertiser 102 registered in the telephone agent system 101 or additional information set by the advertiser 102, A different conversion value may be given depending on the type of business of the company 102. For example, when a telephone connection of a user 104 is directly connected to sales of an advertiser 102, such as a call service, a substitute service, a delivery service, a travel service, an emergency service, etc., . The advertiser charging unit 902 can calculate the cost to be charged to the advertiser 102 in proportion to the conversion value.

In another example, the advertiser charging unit 902 may assign the conversion value using the location information of the advertiser 102 and the location information of the time when the user 104 requests the telephone connection. For example, if the location of the user 104 at the point of time of the telephone connection request is included in the geographical range set around the business location of the advertiser 102, the advertiser's billing unit 902 can give a high conversion value.

As another example, the advertiser charging unit 902 may assign the conversion value using the business hours of the advertiser 102 and the time when the user 104 requests the telephone connection. For example, if the user 104 requests a telephone connection within the business hours of the advertiser 102, the advertiser charging unit 902 can give a high conversion value.

Then, the advertiser charging unit 902 can assign the conversion value using the advertisement exposure period of the advertiser 102. [ For example, the advertiser charging unit 902 determines a keyword having a high possibility of telephone connection with the advertisement exposure during the next exposure cycle in the current exposure cycle based on the past statistical data, and instructs the advertiser 102 Value can be given high.

10 is a diagram illustrating a process of charging an advertiser according to an embodiment of the present invention.

Referring to FIG. 10, in step 1, the user 104 makes telephone connection to the telephone set 1001 of the advertiser 102 using the telephone set 1002. FIG. The telephone mediation system 101 may collect telephone connection times, telephone connection times for determining the call factor of the advertisement (and / or advertiser) unit through the telephone connection history. Then, the telephone mediation system 101 can collect the satisfaction of the user 104 according to the telephone connection through feedback.

Then, in step 2, the telephone mediation system 101 determines the call factor of the advertisement (and / or advertiser) unit using the collected information and transmits the advertisement (and / or advertiser) ). The telephone intermediary system 101 may then bill the advertiser 102 for a valid telephone connection during the telephone connection of the user 104 and the advertiser 102 for an invalid telephone connection, Do not charge. In addition, the telephone call intermediation system 101 may charge the user 104 considering the conversion value of the advertiser 102 for the telephone connection of the user 104.

In accordance with the above approach, the advertiser 102 may bear the cost of the service using the telephone mediation service. However, in the case of a general online advertisement, the user 104 charges the use cost of the online network. In the case of the telephone mediation service, the communication cost according to the usage of the telephone network is transmitted to the user 104, the advertiser 102, It may be borne by one of the employers of the intermediary system 101.

If the user 104 directly dials the advertiser 102 by entering the telephone number of the advertiser 102 on his or her telephone, the communication cost is borne by the user 104. [ However, if the user 104 is charged up to the communication cost, the user 104 may be less likely to use the telephone mediation service. Thus, the telephone call intermediation system 101 does not charge the communication cost to the user 104, but instead charges the employer of the advertiser 102 or the telephone mediation system 101, It is possible to preserve communication costs.

In one example, the telephone mediation system 101 may provide a telephone application so that the user 104 may connect to the advertiser 102 via a telephone line (Proxy line) where an employer of the telephone mediation system 101 is charged for communication costs . Then, the user 104 who makes a telephone connection to the advertiser 102 through the application can communicate with the advertiser 102 without burdening the communication cost.

As another example, if the user 104 dials the advertiser 102 via the telephone number of the advertiser 102, the telephone mediation system 101 may associate the telephone number and the identification number of the advertiser 102 with each other . Thereafter, when the user 104 makes telephone connection to the advertiser 102 through the telephone number of the same advertiser 102 using the terminal having the identification number stored therein, the employer of the telephone mediation system 101 borrows the communication cost And can be telephoned to the advertiser 102 via a telephone line (Proxy line).

As another example, the telephone mediation system 101 may assign a proxy telephone number to the registered advertiser 102 in place of the actual telephone number. Thereafter, if the user 104 subscribed to the cashback program dials into the proxy telephone number of the advertiser 102 exposed to the page, the communication system identifies the proxy telephone number of the advertiser 102, To the advertiser 102 with the actual phone number. In this case, the communication costs associated with the telephone connection may be borne by the user 104, but the communication costs may be conserved by returning points based on the telephone connection to the user 104 or subtracting points from the communication costs in accordance with the cashback program .

In this case, the telephone mediation system 101 can charge the communication cost of the user 104 to the advertiser 102.

11 is a block diagram illustrating a detailed configuration of a telephone mediation system for providing a message in parallel to a telephone mediation service according to an embodiment of the present invention.

Referring to FIG. 11, the telephone mediation system 101 may include a telephone connection determination unit 101 and a message provision unit 101.

The user 104 may make a telephone connection to the advertiser 102 via the telephone mediation service. At this time, if the telephone connection is delayed according to the situation of the advertiser 102, the telephone mediation system 101 can provide the user 104 with a notification message according to the telephone connection delay. If the telephone connection fails due to an abnormality of the telephone network or the situation of the advertiser 102, the telephone brokerage system 101 may allow the user 104 to communicate with the advertiser 102 102 to the user 104. In addition, In addition, the telephone mediation system 101 may provide a message to the user 104 that includes the coupon of the advertiser 102 to compensate for the failed telephone connection.

In addition, since the user 104 can not assume that the telephone 104 has a direct effect on the sales of the advertiser 102 even if the telephone connection is successful, the telephone intermediation system 101 can not determine that the telephone connection is an advertiser Such as a coupon of the advertiser 102, to the user 104 so that it can be linked to the sales of the advertiser 102.

To this end, the telephone connection determination unit 1101 can determine whether the telephone connection between the advertiser 102 and the user 104 is delayed, failed, or succeeded. Then, the message provisioning unit 1102 can provide the user 104 with a message related to the telephone mediation service according to the telephone connection status.

If the telephone connection between the advertiser 102 and the user 104 is delayed due to the simultaneous telephone connection of the plurality of users 104, the message provider 1102 transmits a message " ("There is currently three call waiting") indicating the telephone connection waiting rank. In addition, when the telephone connection between the advertiser 102 and the user 104 is delayed due to the simultaneous telephone connection of a plurality of users 104, the message providing unit 1102 includes a telephone connection attempt result and a telephone connection re- Or a message containing an alternate phone number of the advertiser 102 to the user 104.

And, when the telephone connection between the advertiser 102 and the user 104 fails, the message providing unit 1102 can provide a message to the user 104 to compensate for the telephone connection failure. For example, in the case of a telephone connection failure, the message provisioner 1102 may provide a notification message to the user 104 to allow the user 104 to dial the advertiser 102 again. In addition, the message provisioner 1102 may provide the user 104 with a coupon for the advertiser 102.

When the telephone connection between the advertiser 102 and the user 104 is successful, the message provider 1102 provides a message related to the business of the advertiser 102 to the user 104 in the form of SMS, MMS, callback URL . For example, message provisioner 1102 may provide a message to user 104 that includes a message or coupon that includes advertiser 102 information such as the location of advertiser 102, business hours, goods / service costs, , Giving the user 104 an opportunity to be connected to the sales of the advertiser 102 by the telephone connection of the user 104. [ For this message delivery, the telephone mediation message may additionally bill the advertiser 102 in addition to the telephone connection.

In this case, when the telephone connection between the advertiser 102 and the user 104 is successful, the message providing unit 1102 may assign the user 104 identification number to the message to be provided to the user 104. Then, if the user 104 actually purchases the goods / services of the advertiser 102 using the message and affects the sales of the advertiser 102, the conversion information is tracked through the identification information of the user 104 of the message . In addition, such conversion information may be a medium for additionally charging the advertiser 102 in addition to the telephone connection.

12 is a diagram illustrating a process of providing a message in parallel to a telephone mediation service according to an embodiment of the present invention.

In step 1, the user 104 may make a telephone connection to the telephone 1201 of the advertiser 102 via the telephone 1202. In step 2, the telephone mediation system 101 may determine whether the telephone connection between the advertiser 102 and the user 104 has been delayed, failed, or succeeded. The telephony intermediation system 101 may then provide the user 104 with a message associated with the telephony intermediation service according to the state of the telephony connection between the user 104 and the advertiser 102. [

When a plurality of users 104 simultaneously request a telephone connection to the advertiser 102 and the telephone connection between the user 104 and the advertiser 102 is delayed, the telephone intermediation system 101 transmits a notification message of the telephone connection delay And may provide the user 104 with a message that includes a wait rank, and so on.

If the telephone connection between the user 104 and the advertiser 102 fails, the telephone intermediation system 101 provides the coupon of the advertiser 102 to the user 104 as compensation for the failure of the telephone connection, The user 104 may provide a message to the user 104 that includes the telephone number of the advertiser 102 so that the advertiser 104 can dial the advertiser 102 again.

When the telephone connection between the user 104 and the advertiser 102 is successful, the telephone intermediation system 101 transmits the telephone number of the user 102 to the advertiser 102 with the goods or service of the advertiser 102, The user 104 may provide a message to the user 104 to attract the user. For example, the telephone mediation system 101 may provide a message containing advertiser's coupon, advertiser's information, while assigning a user identification number to the message to measure the conversion effect of the message.

13 is a block diagram illustrating a detailed configuration of a telephone mediation system for registering a virtual number to a user and an advertiser according to an embodiment of the present invention.

Referring to FIG. 13, the telephone mediation system 101 may include a user identification unit 1301 and a virtual number registration unit 1302.

The user identification unit 1301 may identify the user 104 making a telephone connection to the advertiser 102. Then, the virtual number registration unit 1302 can register the virtual number to the identified user 104. [ The virtual number may be used as a tool for the advertiser 102 to perform additional marketing to the user 104 while protecting personal information of the user 104 with identification information for distinguishing the user 104. [ As a result, the telephone mediation system 101 can secure the personal information by giving a virtual number to the user 104, while at the same time ensuring that the advertiser 102 can continue to use the telephone mediation service. For example, when the telephone agent system 101 registers the advertiser 102, the advertiser 102 can receive a condition regarding the user 104 to be a marketing target. When the coupon issuance is requested from the advertiser 102 to the user 104 who succeeded in the telephone connection for a preset period of time, the telephone intermediary system 101 transmits the coupon to the user 102 using the virtual number assigned to the user 104 104 to the advertiser 102.

The virtual number registration unit 1302 can also register the virtual number to the advertiser 102, which corresponds to the proxy telephone number for the carrier of the telephone intermediation system 101 to bear the communication cost. The proxy telephone number of the advertiser 102 may be exposed to the user 104 via the page and the telephony connection cost may be preferentially borne by the telephony connection when telephoned to the proxy telephone number .

In addition, the telephone mediation system 101 can collect statistical values of the virtual numbers of the users 104 that have made telephone calls by the advertisers 102, and measure the effect on the telephone mediation service. Then, in consideration of the measured effect, the advertiser 102 can bid with other keyword or adjust the bid amount when participating in the bid in the next cycle.

The telephone mediation system 101 may then determine the conversion value of the user 104 to perform postmarketing through the virtual number of the user 104. [ In order to determine the conversion value, the telephone mediation system 101 may be informed by the telephone connection of the user 104 from the advertiser 102 whether a conversion such as a purchase of goods or services of the advertiser 102 has occurred . If the advertiser 102 reports on whether a conversion has occurred, the telephone brokerage system 101 may discount the advertiser 102 the billing based on the telephone connection according to the conversion report. The telephone mediation service can determine the conversion value according to the telephone connection for each user 104 using the conversion information provided from the advertiser 102 and the conversion value can be stored corresponding to the virtual number of the user 104. [ The conversion value may then be determined for a valid telephone connection of the user 104.

14 is a diagram illustrating a process of utilizing a virtual number registered with a user and an advertiser according to an embodiment of the present invention.

Referring to FIG. 14, it can be seen that a virtual number is assigned to the telephone 1401 of the advertiser 102 and the telephone 1402 of the user 104. The virtual number assigned to the telephone of the advertiser 102 is used to determine the subject that is responsible for the communication cost and the virtual number assigned to the telephone of the user 104 is used to measure the advertising effect on the user 104 and to perform additional marketing Lt; / RTI >

First, the virtual number assigned to the advertiser 102 is a proxy telephone number and may be exposed to the user 104 via the page. That is, the phone number exposed with the advertisement of the advertiser 102 may be a virtual proxy telephone number rather than the actual telephone number of the advertiser 102. When a user 104 dials an advertiser 102 via a proxy telephone number, the communication system can dial 104 the user 104 to the actual telephone number of the advertiser 102 corresponding to the proxy telephone number. In this case, the communication costs for the telephony connection are borne by the user 104, providing the user 104 with a cashback point for the telephony connection when the user 104 subscribes to the cashback program, Can be deducted.

In this case, the telephone connection information is collected by the communication system, and the telephone mediation system 101 can receive the telephone connection information from the communication system. The telephony intermediation system 101 may then bill the advertiser 102 to the advertising costs associated with the telephony intermediation service and to the communication costs associated with the telephony connection.

The virtual number assigned to the user 104 may be utilized for additional marketing to connect to the sales of the actual advertiser 102 after the telephone connection. When the advertiser 102 sets the conditions for the marketing target, the statistical status of the user 104 that has succeeded in the telephone connection can be provided using the virtual number.

The telephone mediation system 101 may collect the conversion information indicating whether the user 104 purchased the goods or services of the advertiser 102 due to the telephone connection by using the virtual number of the user 104. [ And, if the conversion does not occur through the telephone connection with the advertiser 102, the telephone mediation system 101 can provide a message including the coupon to induce the conversion according to the request of the advertiser 102. [ At this time, the information of the user 104 to which the message is to be provided may be provided to the advertiser 102 in connection with the virtual number of the user 104.

The methods according to embodiments of the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software.

While the invention has been shown and described with reference to certain preferred embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

101: Telephone brokerage system
102: Advertiser
103: Promotion System
104: User
105: Communication system

Claims (25)

A bid request receiving unit that receives a bid request including a bid amount from a user for a telephone mediation service that exposes an advertisement and a telephone number of an advertiser in association with a keyword;
An advertiser determining unit that determines an advertiser corresponding to an inventory to which an advertiser's advertisement and a telephone number are to be exposed based on a bid amount included in the bid request; And
A minimum bid amount determining unit for determining a minimum bid amount for the keyword based on a call factor of a keyword unit in which the telephone connection history between the advertiser and the user is collected in units of keywords;
Lt; / RTI > The method according to claim 1,
The bid request receiving unit,
And receives a bid request including a bid amount of the minimum bid amount for the keyword. delete The method according to claim 1,
The call factor of the keyword unit may be,
The telephone connection time, the telephone connection rate, or the telephone connection success rate related to the telephone connection history between the advertiser and the user. 5. The method of claim 4,
The number of times of telephone connection,
Wherein the telephone connection is meaningful to the advertiser and is determined by excluding a telephone connection resulting from at least one of an invalid telephone connection, an emergency telephone connection, or a telephone connection within a predetermined time. 5. The method of claim 4,
The telephone connection time is,
And the time that is caused by the telephone connection tone is excluded. 5. The method of claim 4,
The telephone connection success rate,
Wherein the telephone exchange is determined when the user attempts to establish a telephone connection with the advertiser and the telephone connection is completed. 8. The method of claim 7,
The telephone connection success rate,
Wherein the telephone call time from the telephone connection to the completion of the telephone connection is determined based on the number of times that the predetermined telephone call time has elapsed after the telephone number is reached so as to achieve the advertising purpose of the advertiser. 8. The method of claim 7,
The telephone connection success rate,
And the number of times of telephone connection within a repeated connection time for a predetermined time is excluded. The method according to claim 1,
The minimum bid amount determination unit may determine,
And determines a bid amount change unit based on the minimum bid amount based on the call factor of the keyword unit. The method according to claim 1,
The bid request receiving unit,
And recommends to the advertiser a keyword that is a bid target of the telephone mediation service based on the telephone connection history associated with the keyword. The method according to claim 1,
The advertiser determination unit may determine,
Wherein the advertiser determines an advertiser corresponding to the inventory by using a bid index inputted by the advertiser and a rank index based on a call factor of the ad unit. Determine the minimum bid amount for a keyword based on the call factor of a keyword unit that aggregates the telephone connection history between the advertiser and the user for the telephone intermediary service that exposes the advertiser's advertisement and telephone number in relation to the keyword ;
Receiving a bid request including a bid amount from a user; And
Determining an advertiser corresponding to the inventory to which the advertiser's advertisement and telephone number are to be exposed based on the bid amount included in the bid request
/ RTI > 14. The method of claim 13,
Wherein the receiving the bid request comprises:
And a bid request including a bid amount equal to or greater than a minimum bid amount for the keyword. delete 14. The method of claim 13,
The call factor of the keyword unit may be,
A telephone connection time, a telephone connection rate, or a telephone connection success rate related to the telephone connection history between the advertiser and the user. 17. The method of claim 16,
The number of times of telephone connection,
Said method comprising the steps of: determining a telephone connection to the advertiser, the telephone connection occurring due to at least one of an invalid telephone connection, an emergency telephone connection, or a telephone connection within a predetermined time. 17. The method of claim 16,
The telephone connection time is,
And the time generated due to the telephone connection tone is excluded. 17. The method of claim 16,
The telephone connection success rate,
And when the user attempts a telephone connection to the advertiser and the telephone connection is completed. 20. The method of claim 19,
The telephone connection success rate,
Wherein the telephone call time from the telephone connection to the completion of the telephone connection is determined on the basis of the number of times that the predetermined telephone call time has elapsed after the telephone number is reached so as to achieve the advertising purpose of the advertiser. 20. The method of claim 19,
The telephone connection success rate,
And the number of times of telephone connection within a repeated connection time for a predetermined time is excluded. 15. The method of claim 14,
Wherein the step of determining a minimum bid amount for the keyword comprises:
And a bid amount change unit based on the minimum bid amount is determined based on the call factor of the keyword unit. 14. The method of claim 13,
Wherein the receiving the bid request comprises:
And recommends to the advertiser a keyword that is a bid target of the telephone mediation service based on the telephone connection history associated with the keyword. 14. The method of claim 13,
The step of determining the advertiser comprises:
Wherein the advertiser corresponding to the inventory is determined by using a bid index inputted by the advertiser and a ranking index based on a call factor of the ad unit. A computer-readable recording medium having recorded thereon a program for executing the method according to any one of claims 13, 14 and 16 to 24.

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