KR101518088B1 - 웹 광고를 이용한 검색 쿼리들의 신디케이팅 - Google Patents

웹 광고를 이용한 검색 쿼리들의 신디케이팅 Download PDF

Info

Publication number
KR101518088B1
KR101518088B1 KR1020107008888A KR20107008888A KR101518088B1 KR 101518088 B1 KR101518088 B1 KR 101518088B1 KR 1020107008888 A KR1020107008888 A KR 1020107008888A KR 20107008888 A KR20107008888 A KR 20107008888A KR 101518088 B1 KR101518088 B1 KR 101518088B1
Authority
KR
South Korea
Prior art keywords
web page
search engine
web
query
content
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Fee Related
Application number
KR1020107008888A
Other languages
English (en)
Korean (ko)
Other versions
KR20100075536A (ko
Inventor
허그 에반 윌리암스
케네스 알란 모스
Original Assignee
마이크로소프트 코포레이션
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 마이크로소프트 코포레이션 filed Critical 마이크로소프트 코포레이션
Publication of KR20100075536A publication Critical patent/KR20100075536A/ko
Application granted granted Critical
Publication of KR101518088B1 publication Critical patent/KR101518088B1/ko
Assigned to 마이크로소프트 테크놀로지 라이센싱, 엘엘씨 reassignment 마이크로소프트 테크놀로지 라이센싱, 엘엘씨 권리의 전부이전등록 Assignors: 마이크로소프트 코포레이션
Expired - Fee Related legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9538—Presentation of query results

Landscapes

  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
KR1020107008888A 2007-11-02 2008-10-20 웹 광고를 이용한 검색 쿼리들의 신디케이팅 Expired - Fee Related KR101518088B1 (ko)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US98498607P 2007-11-02 2007-11-02
US60/984,986 2007-11-02
US12/165,089 US8572112B2 (en) 2007-11-02 2008-06-30 Syndicating search queries using web advertising
US12/165,089 2008-06-30
PCT/US2008/080480 WO2009058599A1 (en) 2007-11-02 2008-10-20 Syndicating search queries using web advertising

Publications (2)

Publication Number Publication Date
KR20100075536A KR20100075536A (ko) 2010-07-02
KR101518088B1 true KR101518088B1 (ko) 2015-05-07

Family

ID=40589212

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020107008888A Expired - Fee Related KR101518088B1 (ko) 2007-11-02 2008-10-20 웹 광고를 이용한 검색 쿼리들의 신디케이팅

Country Status (14)

Country Link
US (1) US8572112B2 (https=)
EP (1) EP2208151A4 (https=)
JP (1) JP5476308B2 (https=)
KR (1) KR101518088B1 (https=)
CN (1) CN101849234B (https=)
AU (1) AU2008319008B2 (https=)
CA (1) CA2703209C (https=)
IL (1) IL204932A (https=)
MX (1) MX2010004846A (https=)
MY (1) MY163835A (https=)
RU (1) RU2010117346A (https=)
TW (1) TWI461936B (https=)
WO (1) WO2009058599A1 (https=)
ZA (1) ZA201002602B (https=)

Families Citing this family (23)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10867123B2 (en) 2009-11-09 2020-12-15 Microsoft Technology Licensing, Llc Social browsing
WO2011014979A1 (en) * 2009-08-04 2011-02-10 Google Inc. Query suggestions from documents
US8676803B1 (en) 2009-11-04 2014-03-18 Google Inc. Clustering images
US8631004B2 (en) * 2009-12-28 2014-01-14 Yahoo! Inc. Search suggestion clustering and presentation
US8843817B2 (en) * 2010-09-14 2014-09-23 Yahoo! Inc. System and method for obtaining user information
TWI415427B (zh) 2010-11-04 2013-11-11 Ind Tech Res Inst 同儕即時串流系統與方法
US9727892B1 (en) 2011-10-28 2017-08-08 Google Inc. Determining related search terms for a domain
IL218419A0 (en) 2012-03-01 2012-07-31 Google Inc Presenting content in accordance with a placement designation
CN103365839B (zh) * 2012-03-26 2017-12-12 深圳市世纪光速信息技术有限公司 一种搜索引擎的推荐搜索方法和装置
US20150066967A1 (en) * 2012-04-18 2015-03-05 Google Inc. Determining search query hints using content keywords
CN103810154A (zh) * 2012-11-07 2014-05-21 江苏仕德伟网络科技股份有限公司 一种计算文章曝光度的方法
IL225500A0 (en) * 2013-04-02 2013-09-30 Google Inc Measuring an increase in activity (Lift)
CN103902681A (zh) * 2014-03-21 2014-07-02 百度在线网络技术（北京）有限公司 搜索推荐方法和装置
CN103902678A (zh) * 2014-03-21 2014-07-02 百度在线网络技术（北京）有限公司 搜索推荐方法和装置
CN103955465A (zh) 2014-03-28 2014-07-30 百度在线网络技术（北京）有限公司 一种用于生成推荐页面的方法和装置
US9495405B2 (en) 2014-04-28 2016-11-15 International Business Machines Corporation Big data analytics brokerage
US9827714B1 (en) 2014-05-16 2017-11-28 Google Llc Method and system for 3-D printing of 3-D object models in interactive content items
US11276393B2 (en) * 2017-05-09 2022-03-15 Microsoft Technology Licensing, Llc Chat bot registration with search results integration
US11449886B1 (en) * 2018-10-09 2022-09-20 Inmar Clearing, Inc. Digital promotion processing system generating a digital promotion based upon matching recipe food ingredients and related methods
US20240362675A1 (en) * 2023-04-26 2024-10-31 RevLifter Ltd. Systems and methods for providing personalized offers and information
US11922454B1 (en) 2023-06-09 2024-03-05 RevLifter Ltd. Systems and methods for providing personalized offers and information in webpages
KR102681226B1 (ko) * 2023-07-10 2024-07-04 쿠팡 주식회사 전자 장치 및 그의 정보 제공 방법
US12182111B1 (en) * 2023-09-01 2024-12-31 Sumo Logic, Inc. Dynamic query recommender

Family Cites Families (38)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6804659B1 (en) * 2000-01-14 2004-10-12 Ricoh Company Ltd. Content based web advertising
US6615207B1 (en) 1998-12-10 2003-09-02 International Business Machines Corporation Method of formulating and presenting search queries to a tabular database through a user-interactive computer display interface
GB2366033B (en) * 2000-02-29 2004-08-04 Ibm Method and apparatus for processing acquired data and contextual information and associating the same with available multimedia resources
JP2002014968A (ja) * 2000-06-30 2002-01-18 Izumi Yamazaki サーバシステム
US7640512B1 (en) * 2000-12-22 2009-12-29 Automated Logic Corporation Updating objects contained within a webpage
JP3717808B2 (ja) * 2001-06-29 2005-11-16 株式会社日立製作所 情報検索システム
US20040078225A1 (en) 2002-03-18 2004-04-22 Merck & Co., Inc. Computer assisted and/or implemented process and system for managing and/or providing continuing healthcare education status and activities
US7346606B2 (en) * 2003-06-30 2008-03-18 Google, Inc. Rendering advertisements with documents having one or more topics using user topic interest
US20050021397A1 (en) * 2003-07-22 2005-01-27 Cui Yingwei Claire Content-targeted advertising using collected user behavior data
US8140965B2 (en) * 2003-02-28 2012-03-20 Google, Inc. Identifying related information given content and/or presenting related information in association with content-related advertisements
US20050086219A1 (en) * 2003-03-25 2005-04-21 Claria Corporation Generation of keywords for searching in a computer network
US20040215608A1 (en) * 2003-04-25 2004-10-28 Alastair Gourlay Search engine supplemented with URL's that provide access to the search results from predefined search queries
US7191147B2 (en) * 2003-06-12 2007-03-13 Adpay, Inc. Facilitating the sale of ad items via the internet
US7730073B2 (en) * 2003-10-23 2010-06-01 Microsoft Corporation System and a method for presenting related items to a user
US7158966B2 (en) 2004-03-09 2007-01-02 Microsoft Corporation User intent discovery
US7359893B2 (en) * 2004-03-31 2008-04-15 Yahoo! Inc. Delivering items based on links to resources associated with search results
US20060004708A1 (en) 2004-06-04 2006-01-05 Hartmann Joachim P Predefined search queries for a search engine
CN1969547B (zh) * 2004-06-11 2010-11-24 松下电器产业株式会社 数据处理装置
US20070016559A1 (en) * 2005-07-14 2007-01-18 Yahoo! Inc. User entertainment and engagement enhancements to search system
US8332421B2 (en) 2004-10-06 2012-12-11 Pierre Grossmann Automated user-friendly click-and-search system and method for helping business and industries in foreign countries using preferred taxonomies for formulating queries to search on a computer network and for finding relevant industrial information about products and services in each industrial group, and media for providing qualified industrial sales leads
US8020110B2 (en) 2005-05-26 2011-09-13 Weisermazars Llp Methods for defining queries, generating query results and displaying same
CN101243449A (zh) 2005-06-16 2008-08-13 文字点击有限公司 用于从计算机显示的内容中自动启动搜索查询的方法和系统
US8200687B2 (en) 2005-06-20 2012-06-12 Ebay Inc. System to generate related search queries
US7702681B2 (en) 2005-06-29 2010-04-20 Microsoft Corporation Query-by-image search and retrieval system
JP2007065745A (ja) * 2005-08-29 2007-03-15 Canon Inc 文書検索方法および文書検索装置、プログラム
US7660581B2 (en) * 2005-09-14 2010-02-09 Jumptap, Inc. Managing sponsored content based on usage history
US8595633B2 (en) 2005-10-31 2013-11-26 Yahoo! Inc. Method and system for displaying contextual rotating advertisements
US20070156654A1 (en) * 2005-12-29 2007-07-05 Kalpana Ravinarayanan Method for displaying search results and contextually related items
US7725451B2 (en) 2006-01-23 2010-05-25 Microsoft Corporation Generating clusters of images for search results
JP5092252B2 (ja) * 2006-02-27 2012-12-05 大日本印刷株式会社 トレンド解析サーバおよびトレンド解析方法
US20070204223A1 (en) * 2006-02-27 2007-08-30 Jay Bartels Methods of and systems for personalizing and publishing online content
JP4743766B2 (ja) * 2006-02-28 2011-08-10 株式会社ヴァリアスデザイン 印象判定システム、広告記事生成システム、印象判定方法、広告記事生成方法、印象判定プログラムおよび広告記事生成プログラム
WO2007100923A2 (en) 2006-02-28 2007-09-07 Ilial, Inc. Methods and apparatus for visualizing, managing, monetizing and personalizing knowledge search results on a user interface
US8832097B2 (en) 2006-03-06 2014-09-09 Yahoo! Inc. Vertical search expansion, disambiguation, and optimization of search queries
JP2007279901A (ja) * 2006-04-04 2007-10-25 Yafoo Japan Corp ドキュメントに関連するデータを送信する方法
JP2007286833A (ja) * 2006-04-14 2007-11-01 Nippon Telegr & Teleph Corp <Ntt> 広告配信システムおよび広告配信プログラム
US7900149B2 (en) * 2007-06-08 2011-03-01 Apple Inc. Methods and systems for editing of web pages in an application capable of displaying web page content
US8433611B2 (en) * 2007-06-27 2013-04-30 Google Inc. Selection of advertisements for placement with content

Also Published As

Publication number Publication date
CN101849234B (zh) 2019-04-05
CN101849234A (zh) 2010-09-29
JP5476308B2 (ja) 2014-04-23
AU2008319008B2 (en) 2012-09-27
JP2011503700A (ja) 2011-01-27
ZA201002602B (en) 2011-06-29
TWI461936B (zh) 2014-11-21
US8572112B2 (en) 2013-10-29
MY163835A (en) 2017-10-31
EP2208151A4 (en) 2015-04-29
EP2208151A1 (en) 2010-07-21
IL204932A (en) 2015-04-30
CA2703209C (en) 2016-08-23
CA2703209A1 (en) 2009-05-07
KR20100075536A (ko) 2010-07-02
MX2010004846A (es) 2010-05-27
AU2008319008A1 (en) 2009-05-07
RU2010117346A (ru) 2011-11-10
TW200925913A (en) 2009-06-16
US20090119259A1 (en) 2009-05-07
IL204932A0 (en) 2010-11-30
WO2009058599A1 (en) 2009-05-07

Similar Documents

Publication Publication Date Title
KR101518088B1 (ko) 웹 광고를 이용한 검색 쿼리들의 신디케이팅
US9436764B2 (en) Navigation to popular search results
US10719836B2 (en) Methods and systems for enhancing web content based on a web search query
US8768772B2 (en) System and method for selecting advertising in a social bookmarking system
US11036795B2 (en) System and method for associating keywords with a web page
US9026545B1 (en) Targeting advertisements based on cached contents
KR101874060B1 (ko) 인터넷 검색 결과들 및 광고 컨텐츠의 배포
US20090292674A1 (en) Parameterized search context interface
KR20090092341A (ko) 디지털 매체 개체들의 링크 개선
US20120078715A1 (en) Advertising service based on content and user log mining
KR20080105129A (ko) 버즈 광고 정보의 표적화
US9542475B2 (en) Presenting content in accordance with a placement designation
US20050182677A1 (en) Method and/or system for providing web-based content
US8825740B2 (en) Smart, search-enabled web error pages
JP2007257625A (ja) 配信システム、配信方法、及びプログラム
HK1178289A (en) Navigation to popular search results

Legal Events

Date Code Title Description
PA0105 International application

St.27 status event code: A-0-1-A10-A15-nap-PA0105

PG1501 Laying open of application

St.27 status event code: A-1-1-Q10-Q12-nap-PG1501

R17-X000 Change to representative recorded

St.27 status event code: A-3-3-R10-R17-oth-X000

P22-X000 Classification modified

St.27 status event code: A-2-2-P10-P22-nap-X000

P22-X000 Classification modified

St.27 status event code: A-2-2-P10-P22-nap-X000

A201 Request for examination
E13-X000 Pre-grant limitation requested

St.27 status event code: A-2-3-E10-E13-lim-X000

P11-X000 Amendment of application requested

St.27 status event code: A-2-2-P10-P11-nap-X000

P13-X000 Application amended

St.27 status event code: A-2-2-P10-P13-nap-X000

PA0201 Request for examination

St.27 status event code: A-1-2-D10-D11-exm-PA0201

PN2301 Change of applicant

St.27 status event code: A-3-3-R10-R13-asn-PN2301

St.27 status event code: A-3-3-R10-R11-asn-PN2301

E902 Notification of reason for refusal
PE0902 Notice of grounds for rejection

St.27 status event code: A-1-2-D10-D21-exm-PE0902

P11-X000 Amendment of application requested

St.27 status event code: A-2-2-P10-P11-nap-X000

P13-X000 Application amended

St.27 status event code: A-2-2-P10-P13-nap-X000

E701 Decision to grant or registration of patent right
P22-X000 Classification modified

St.27 status event code: A-2-2-P10-P22-nap-X000

PE0701 Decision of registration

St.27 status event code: A-1-2-D10-D22-exm-PE0701

GRNT Written decision to grant
PR0701 Registration of establishment

St.27 status event code: A-2-4-F10-F11-exm-PR0701

PR1002 Payment of registration fee

St.27 status event code: A-2-2-U10-U12-oth-PR1002

Fee payment year number: 1

PG1601 Publication of registration

St.27 status event code: A-4-4-Q10-Q13-nap-PG1601

PN2301 Change of applicant

St.27 status event code: A-5-5-R10-R11-asn-PN2301

PN2301 Change of applicant

St.27 status event code: A-5-5-R10-R14-asn-PN2301

FPAY Annual fee payment

Payment date: 20180328

Year of fee payment: 4

PR1001 Payment of annual fee

St.27 status event code: A-4-4-U10-U11-oth-PR1001

Fee payment year number: 4

R18-X000 Changes to party contact information recorded

St.27 status event code: A-5-5-R10-R18-oth-X000

P22-X000 Classification modified

St.27 status event code: A-4-4-P10-P22-nap-X000

FPAY Annual fee payment

Payment date: 20190328

Year of fee payment: 5

PR1001 Payment of annual fee

St.27 status event code: A-4-4-U10-U11-oth-PR1001

Fee payment year number: 5

R17-X000 Change to representative recorded

St.27 status event code: A-5-5-R10-R17-oth-X000

PR1001 Payment of annual fee

St.27 status event code: A-4-4-U10-U11-oth-PR1001

Fee payment year number: 6

PR1001 Payment of annual fee

St.27 status event code: A-4-4-U10-U11-oth-PR1001

Fee payment year number: 7

PR1001 Payment of annual fee

St.27 status event code: A-4-4-U10-U11-oth-PR1001

Fee payment year number: 8

PR1001 Payment of annual fee

St.27 status event code: A-4-4-U10-U11-oth-PR1001

Fee payment year number: 9

PR1001 Payment of annual fee

St.27 status event code: A-4-4-U10-U11-oth-PR1001

Fee payment year number: 10

PC1903 Unpaid annual fee

St.27 status event code: A-4-4-U10-U13-oth-PC1903

Not in force date: 20250430

Payment event data comment text: Termination Category : DEFAULT_OF_REGISTRATION_FEE

H13 Ip right lapsed

Free format text: ST27 STATUS EVENT CODE: N-4-6-H10-H13-OTH-PC1903 (AS PROVIDED BY THE NATIONAL OFFICE); TERMINATION CATEGORY : DEFAULT_OF_REGISTRATION_FEE

Effective date: 20250430

PC1903 Unpaid annual fee

St.27 status event code: N-4-6-H10-H13-oth-PC1903

Ip right cessation event data comment text: Termination Category : DEFAULT_OF_REGISTRATION_FEE

Not in force date: 20250430