KR101515175B1 - Advertising method using smart display - Google Patents

Abstract

According to an embodiment of the present invention, an advertising method using a smart display comprises: an input unit generating an electrical signal by receiving a command, and an icon display unit providing an advertisement for an object to be advertised displayed on a screen. The icon display unit includes: a round tab loading module loading a round tab including icon rows composed of a plurality of icons arranged in a circumferential direction to forma a circular arc on the screen; an icon rotating module rotating the icon rows as a hand of a user performs rotating movement; and a diametrically moving module changing a selected icon row. The icon rows are spaced in a radial direction.

Description

[0001] ADVERTISING METHOD USING SMART DISPLAY [0002]

The present invention relates to an advertisement method using a smart display.

As digital-based digital TV technology has been developed and commercialized in existing analog broadcasting, it is possible to use various types of digital media such as real-time broadcast, COD (Contents on Demand), game Icon service can be provided to the user.

An example of providing an icon service using the Internet network is IPTV (Internet Protocol TV). IPTV refers to the transmission of various information services, video icons, broadcasts, and the like to a user's television using a high-speed Internet network.

In recent years, the concept of broadband TV, web TV, etc. has been suggested as a form of network TV that has advanced further in IPTV. Unlike the conventional IPTV, a broadband TV or a web TV has a plurality of icon providers, and a user can individually access a server of a plurality of icon providers to display icons of various VODs, games, Can be provided.

Thus, when a user watches a broadcast or various contents, it is necessary to provide an input interface that is easier to select one of a plurality of items or to input characters.

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and it is an object of the present invention to provide an icon display device capable of easily selecting a merchandise displayed on a screen while watching a moving picture using a smart device, , A smart display, and an advertisement method using the same.

The icon display unit according to an aspect of the present invention includes a round tab loading module for loading a round tab including icon columns consisting of a plurality of icons arranged in a circumferential direction on a screen, A rotating icon rotating module, and a radial displacement module for changing the selected icon column, wherein the icon rows are radially spaced apart.

Here, the round-tap loading module may load the round-tap when a plurality of touch signals are simultaneously generated.

In addition, the round tab loading module may load the round tab when the user simultaneously points the screen with a plurality of fingers.

In addition, the icon rotation module may select an icon that is moved to a predetermined position among the icons that move when the icon rows are rotated.

Also, the icon may be a number or a letter constituting the keyboard.

In addition, the icon may include information about the selected product.

In addition, the icon may be an image of a product that the selected person wears or holds.

In addition, the icon may be an image of a product displayed on the selected screen.

According to another aspect of the present invention, there is provided a smart display including an input unit for receiving an instruction to generate an electrical signal, and an icon display unit for providing an advertisement for an advertisement object displayed on the screen, wherein the icon display unit includes: A round tab loading module for loading a round tab including icon columns composed of a plurality of icons arranged in a predetermined order, an icon rotation module for rotating the icon columns according to the rotation of a user's hand, Wherein the icon rows are radially spaced apart.

The round-tap loading module may load the round-tap when a plurality of touch signals are simultaneously generated.

In addition, the round tab loading module may load the round tab when the user simultaneously points the screen with a plurality of fingers.

In addition, the icon rotation module may change the icon selected when the icon rows are rotated.

In addition, the icon may be an image of a product that the selected person wears or holds.

Also, the icon may be an image of a product displayed on the selected screen.

The icon display unit may include a data receiving module for receiving the content including the moving image data and the advertisement data, a calling module for calling the advertisement data forming the icon and recognizing the calling codes combined with any one of the selected goods, And an ad call module that calls the ad data associated with the code.

The round-tap loading module arranges the information of the selected commodities in the same icon column when one commodity is selected, arranges the images of the commodities of the same kind as the selected commodities in the other icon column, Of the product images.

According to another aspect of the present invention, there is provided an advertisement method using a smart display, comprising: a data receiving step of receiving moving picture data and advertisement data; a round tab including an icon column consisting of a plurality of icons arranged in a circumferential direction to form an arc; And an icon rotating step of rotating the icon column according to the rotation of the user's hand to change the icon selected.

Here, the round tab has a plurality of icon rows, and the round tab loading step may dispose the icon rows in the radial direction.

In addition, the advertisement method using the smart display may further include a diametrically moving step of changing a selected icon column.

In addition, the round tab loading step may load the round tab when a plurality of touch signals are simultaneously generated.

In addition, the round tab loading step may load the round tab when the user simultaneously points the screen with a plurality of fingers.

In addition, the icon may be an image of items worn or held by the selected person.

In addition, the icon may be an image of goods displayed on the selected screen.

Also, the advertisement method using the smart display may include an advertisement call step of calling the advertisement data forming the icon, recognizing the call codes coupled to any one of the selected goods, person, and screen, and calling the advertisement data associated with the call code As shown in FIG.

The round tab loading step arranges the information of the selected commodities in the same icon column when one commodity is selected and arranges the images of commodities of the same type as the selected commodity in the other icon column, The images of the product of FIG.

As described above, according to the present invention, it is possible to easily select a product using an icon display unit including a plurality of icons, and also to easily input a character.

1 is a configuration diagram illustrating an advertisement system using a smart display according to a first embodiment of the present invention.
2 is a configuration diagram of a smart display according to a first embodiment of the present invention.
3 is a flowchart illustrating an advertisement method using a smart display according to the first embodiment of the present invention.
4 is a view showing a round tab according to the first embodiment of the present invention.
5 is a view showing a round tab according to the first embodiment of the present invention.
6 is a configuration diagram of the icon display unit according to the second embodiment of the present invention.
7 is a view showing a round tab according to a second embodiment of the present invention.

The present invention can be variously modified and may have various embodiments, and specific embodiments will be described in detail with reference to the drawings. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

Terms including ordinals, such as first, second, etc., may be used to describe various elements, but the elements are not limited to these terms. The terms are used only for the purpose of distinguishing one component from another.

For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component. And / or < / RTI > includes any combination of a plurality of related listed items or any of a plurality of related listed items.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.

1 is a configuration diagram illustrating an advertisement system using a smart display according to a first embodiment of the present invention.

Referring to FIG. 1, an advertisement system 101 using a smart display includes a smart display 10, a remote controller 40, a smart mobile device 50, a broadcast communication network 60, and a server 30.

In the present invention, the smart display 10 refers to a device capable of transmitting and receiving video and data information through a wired / wireless communication network and displaying a moving picture on a screen, and includes a smart TV. The smart display 10 is formed as a separate type of set-top box 20 having a separate set-top box (STB) and performs transmission / reception of video data through the broadcasting communication network 60, It is possible to transmit and receive video data without the set-top box 20. [

The broadcasting network 60 is a wired or wireless backbone network for transmitting broadcast icons or moving picture icons by a large-capacity, long-distance voice and data service, and may be a wired or wireless Internet.

The server 30 provides an icon to the broadcast communication network as a storage for storing icons including an animation and an advertisement. The server stores various kinds of icons such as drama, entertainment programs, and movies.

The remote controller 40 is a tool for inputting a signal to the smart display 10 when the smart display 10 is composed of a TV. The remote controller 40 communicates infrared communication with the smart display 10 and the set-top box 20 through communication.

The smart mobile device 50 is composed of a smart phone, a tablet PC, and the like and transmits and receives signals to and from the smart display 10 by short-distance communication. The smart mobile device 50 can exchange signals with the smart display 10 through wireless communication such as bluetooth, WiFi, and infrared communication. The same screen may be displayed in synchronization with the smart mobile device 50. In this case, when the smart mobile device 50 is touched, a signal for selecting the smart screen is input to the smart display.

2 is a configuration diagram of a smart display according to a first embodiment of the present invention.

2, the smart display 10 includes an input unit 11, an output unit 12, an icon display unit 13, a communication unit 17, and a storage unit 18.

The input unit 11 receives an external command and generates an electric signal, and the command can be generated by the remote controller 40, the motion smart mobile device 50, and the like. The input unit 11 includes a remote control receiving module 11a, a motion recognition module 11b, and a short distance communication module 11c. The remote control receiver 11a receives a signal through infrared communication with the remote controller 40. The remote controller 40 can receive a signal by clicking a button provided on the remote controller 40. [ In addition, when the remote controller 40 generates a cursor on the screen and the cursor of the screen moves according to the operation of the remote controller, a signal can be inputted by clicking the icon displayed on the screen according to the movement of the cursor.

The motion recognition module 11b includes a camera and a motion sensor. When the user performs a predetermined operation, the motion recognition module 11b recognizes the motion and receives the motion signal as an input signal. For example, when a user performs an action such as pointing an object displayed on the screen with a finger, or taking a motion of holding an object with a finger, the motion sensor recognizes it and accepts it as an input signal.

The short range communication module 11c is for communicating with the smart mobile device 50 and transmits the screen implemented in the smart display device 10 to the smart mobile device 50 or input to the touch panel of the smart mobile device 50 Lt; / RTI > signal.

The output unit 12 decodes the broadcast signal to display it as an image. The output unit 12 also displays a moving image stored in the external server as an image or a character or icon on the screen.

The icon display unit 13 receives a signal from the input unit 11, controls the screen, and displays images and information on the screen through the output unit 12. [ The icon display unit 13 includes a data receiving module 13a, an advertisement calling module 13b, a round tab loading module 13c, an icon rotation module 13d, and a radial movement module 13e.

The data receiving module 13a receives the advertisement data for the goods included in the moving image data together with the moving image data, and temporarily stores the transmitted moving image data and the advertisement data.

The moving image data is linked with the advertisement data after being photographed, and the advertisement data is transmitted together with the moving image data. Software is used to identify the products included in the moving picture and to combine the calling code for calling the advertisement data into each frame. However, the present invention is not limited thereto, and only moving picture data may be transmitted and the advertisement data may be stored in the server 30.

The advertisement data is associated with the calling code and is coupled to the moving picture data via the calling code. The calling code is a kind of metadata and may include information about the product and information about the advertisement. The advertisement data includes images and information about goods or services, and the product information may be made of specifications, characteristics, and advantages of the goods.

The image may include an image of the product and an image of the store providing the image or service for the service implementation provided. The calling code is combined with the area where the goods are displayed on the screen.

The ad call module 13b invokes the advertisement data forming the icon, recognizes the calling code combined with the selected product, person, or screen, and calls the advertisement data associated with the calling code.

The advertisement calling module 13b recognizes the calling code associated with the goods when one article is selected and retrieves and calls the advertisement data associated therewith. The advertisement data may include a price of a commodity, a place of sale, a material, a size, and the like.

Also, the advertisement data includes goods of the same kind as the selected goods, and may include goods of the same brand as the selected goods. Here, when a selected product is a black coat, the same kind of product means black code products whose price and design are similar to those of the selected product.

On the other hand, when a person is selected, the advertisement calling module 13b calls an image of the goods that the person wears or holds. The advertisement calling module 13b recognizes that the person is selected when the user presses and holds the area where the person is displayed, and can call the goods image related to the person.

In addition, the advertisement calling module 13b calls an image of the goods displayed on the page when the page is selected. When the user forms a line across the screen, the advertisement calling module 13b recognizes that the screen is displayed and can call an image of products displayed on the screen.

On the other hand, the round tab loading module 13c loads a round tab including a plurality of icon columns arranged in a circumferential direction so as to form an arc into a screen.

As shown in FIG. 4, the round tab has icon columns made up of a plurality of icons arranged in a circumferential direction. The icon rows are arranged in a superposed arrangement in the radial direction of the imaginary circle formed by the icon rows.

The round tab loading module 13c may load a round tab when a plurality of touch signals are simultaneously generated, and the round tab loading module 13c may load a round tab when three or five touch signals are simultaneously generated .

When the user touches the screen with two or more fingers at the same time, the touch sensor recognizes the touch signal and generates a touch signal to transmit a signal to the round-tab loading module 13c. The round-tab loading module 13c transmits a plurality of icons in the circumferential direction To form round tabs. In addition, when the user sets the screen to be touched with three or more fingers, the round tab can be loaded separately from other input.

In addition, the round-tap loading module 13c may load the round tab when the user simultaneously points the screen with a plurality of fingers. When the user points the screen with a plurality of fingers, the motion recognition module 11b recognizes the signal and transmits the signal to the round-tab loading module 13c.

The icon may be an image of a product that the selected person wears or holds, and may be an image of a product displayed on the selected screen.

Here, the round-tap loading module 13c can arrange images of the same kind of goods in the same icon column. For example, an image of a product worn on the top of a character such as a jumper, a coat, or a knit is arranged on the outermost row, a product image is worn on the bottom of a character such as a pants, a skirt, or a shoe on the second row, You can arrange the images of your accessories such as watches, bags, etc.

The round tab loading module 13c arranges the information of the selected goods in the same icon column when one commodity is selected and arranges the commodity images of the same middle as the selected commodity in the other icon column, Of the product images.

As shown in FIG. 5, the icon rotation module 13d rotates the icon rows according to the rotation of the user's hand. The icon rotation module 13d rotates a plurality of icon rows together and changes icons selected when the icon rows are rotated.

That is, when the icon disposed at the top of the icon row is set to be selected, when the icon rotation module 13d rotates the icon rows, the icon disposed at the top is also changed. Accordingly, the user rotates the icon rows, arranges the desired product at the top, and touches or clicks the image to select the product.

The radial direction movement module 13e changes the icon column to be selected. When the interval between the fingers of the user is decreased, the icon rows located inside are selected, and when the interval between the fingers is increased, So that the user can select a desired icon column.

The radial movement module 13e does not change the position of the icon row but changes only the selected icon row. In addition, the radial direction movement module 13e changes the color of the icon row or forms a border when the icon row is selected, so that the user can check which icon row is selected.

On the other hand, when one product is selected in the round tab, information such as price, material, etc. of the product can be displayed on the screen in the form of a popup window.

The communication unit 17 may transmit the paging code to the server and receive advertisement information from the server using a wired / wireless communication network. The storage unit 18 stores the advertisement information selected by the user so that detailed information about the goods can be provided after the broadcast ends.

As described above, according to the present embodiment, a plurality of products displayed on the screen can be displayed in one round tab, so that the user can visually confirm a plurality of products. Also, the user can easily select the goods displayed in the round tab.

3 is a flowchart illustrating an advertisement method using a smart display according to the first embodiment of the present invention.

3, the advertisement method using the smart display according to the present embodiment includes a data receiving step S101, an advertisement calling step S102, a round tab loading step S103, an icon rotating step S104, And a radial movement step (S105).

The data receiving step (S101) receives the advertisement data for the goods included in the moving image data together with the moving image data, and temporarily stores the transmitted moving image data and the advertisement data.

The moving image data is linked with the advertisement data after being photographed, and the advertisement data is transmitted together with the moving image data. Software is used to identify the products included in the moving picture and to combine the calling code for calling the advertisement data into each frame.

The advertisement data is associated with the calling code and is coupled to the moving picture data via the calling code. The calling code is a kind of metadata and may include information about the product and information about the advertisement. The advertisement data includes images and information about goods or services, and the product information may be made of specifications, characteristics, and advantages of the goods. The advertising data may also include data for goods of the same brand as the data of similar goods.

The image may include an image of the product and an image of the store providing the image or service for the service implementation provided. The calling code is combined with the area where the goods are displayed on the screen.

The advertisement calling step (S102) invokes the advertisement data forming the icon, recognizing the calling code combined with the selected merchandise, person, and screen, and calling the advertisement data associated with the calling code.

The advertisement calling step (S102) recognizes the calling code associated with the merchandise when one merchandise is selected and retrieves and invokes the advertising data associated therewith. The advertisement data may include a price of a commodity, a place of sale, a material, a size, and the like.

Also, the advertisement data includes goods of the same kind as the selected goods, and may include goods of the same brand as the selected goods. Here, when a selected product is a black coat, the same kind of product means black code products whose price and design are similar to those of the selected product.

On the other hand, when the person is selected, the advertisement calling step (S102) calls an image of the goods that the person wears or holds. The advertisement calling step (S102) can recognize that the person is selected when the user presses and holds the area where the person is displayed, and can call the product image related to the person.

In addition, the advertisement calling step (S102), when a page is selected, calls an image of the goods displayed on the page. When the user forms a line across the screen, the advertisement calling module 13b recognizes that the screen is displayed and can call an image of products displayed on the screen.

The round tab loading step S103 loads a round tab including a plurality of icon columns arranged in a circumferential direction so as to form an arc into a screen.

The round tabs have icon columns made up of a plurality of icons arranged in the circumferential direction. The icon rows are arranged in a superposed arrangement in the radial direction of the imaginary circle formed by the icon rows.

The round tap loading step S103 may load a round tab when a plurality of touch signals are simultaneously generated, and the round tab loading step S103 may load the round tab when three or five touch signals are simultaneously generated .

When the user touches the screen with two or more fingers at the same time, the touch sensor recognizes it and generates a touch signal to transmit a signal to the round-tap loading module 13c. In the round-tap loading step S103, To form round tabs. In addition, when the user sets the screen to be touched with three or more fingers, the round tab can be loaded separately from other input.

In addition, the round tab loading step S103 may load the round tab when the user simultaneously points the screen with a plurality of fingers. When the user points the screen with a plurality of fingers, the motion recognition module 11b recognizes the signal and transmits the signal to the round-tab loading module 13c.

The icon may be an image of a product that the selected person wears or holds, and may be an image of a product displayed on the selected screen.

Here, the round tab loading step S103 may arrange images of the same kind of goods in the same icon column. For example, an image of a product worn on the top of a character such as a jumper, a coat, or a knit is arranged on the outermost row, a product image is worn on the bottom of a character such as a pants, a skirt, or a shoe on the second row, You can arrange the images of your accessories such as watches, bags, etc.

The icon rotation step S104 rotates the icon rows according to the rotation of the user's hand. The icon rotation step S104 rotates the plurality of icon rows together and changes the icon selected when the icon rows are rotated.

That is, when the icon arranged at the top of the icon row is set to be selected, when the icon row rotates, the icon disposed at the top is also changed. Accordingly, the user rotates the icon rows, arranges the desired product at the top, and touches or clicks the image to select the product.

In the radial shifting step S105, the selected icon column is changed. When the interval between the fingers of the user is decreased, the icon rows positioned on the inner side are selected. When the interval between the fingers is increased, So that the user can select a desired icon column.

FIG. 6 is a configuration diagram of the icon display unit according to the second embodiment of the present invention, and FIG. 7 is a diagram illustrating a round tab according to the second embodiment of the present invention.

6 and 7, the icon display unit 15 according to the second embodiment includes a round-tap loading module 15a, an icon rotation module 15b, and a radial movement module 15c .

The round tab loading module 15a loads a round tab including icon rows consisting of a plurality of icons arranged in a circumferential direction so as to form an arc.

As shown in FIG. 7, the round tab has icon columns made up of a plurality of icons arranged in a circumferential direction. The icon rows are arranged in a superposed arrangement in the radial direction of the imaginary circle formed by the icon rows. The round tab loading module 15a can simultaneously load two round tabs having the same shape.

The round tab loading module 15a may load a round tab when a plurality of touch signals are simultaneously generated and the round tab loading module 13c may load the round tab when three or five touch signals are simultaneously generated . In addition, the round-tab loading module 15a may load the round tab when the user simultaneously points the screen with a plurality of fingers.

The round tab may be a user interface for inputting. For this purpose, the icon may be composed of numbers or letters constituting the keyboard, or may be composed of images in which numbers or characters are displayed.

The icon rotation module 15b rotates the icon columns according to the rotation of the user's hand. The icon rotation module 15b rotates a plurality of icon rows together and changes icons selected when the icon rows are rotated.

That is, when the icon disposed at the top of the icon column is set to be selected, when the icon rotation module 15a rotates the icon columns, the icon disposed at the top is also changed. Accordingly, the user rotates the icon rows, arranges a desired character at the top, and touches or clicks the character to select the character.

The radial direction movement module 13e changes the icon column to be selected. When the interval between the fingers of the user is decreased, the icon rows located inside are selected, and when the interval between the fingers is increased, So that the user can select a desired icon column.

As described above, preferred embodiments of the present invention have been disclosed in the present specification and drawings, and although specific terms have been used, they have been used only in a general sense to easily describe the technical contents of the present invention and to facilitate understanding of the invention , And are not intended to limit the scope of the present invention. It is to be understood by those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

10: Smart display
11: Input unit
11a: Remote control receiving module
11b: Motion recognition module
11c: Local communication module
12: Output section
13, 15: Icon display section
13a: Data receiving module
13b: Ad Calling Module
13c, 15a: Round tab loading module
13d, 15b: icon rotation module
13e, 15c: a radial direction moving module

Claims (9)

A data receiving step of receiving moving picture data and advertisement data;
A round tab loading step of loading a round tab including an icon column made up of a plurality of icons arranged in a circumferential direction so as to form an arc into a screen;
An icon rotation step of rotating the icon column according to rotation of a user's hand to change an icon selected;
The method of claim 1,
The method according to claim 1,
Wherein the round tab has a plurality of icon columns, and the round tab loading step arranges the icon columns in a radial direction.
3. The method of claim 2,
Wherein the advertising method using the smart display further comprises a radial shifting step of changing a selected icon string.
The method of claim 3,
Wherein the round-tap loading step loads the round-tap when a plurality of touch signals are simultaneously generated.
The method of claim 3,
Wherein the round tab loading step loads the round tab when the user simultaneously points the screen with a plurality of fingers.
The method of claim 3,
Wherein the icon is an image of goods worn or possessed by a selected person.
The method of claim 3,
Wherein the icon is an image of goods displayed on a selected screen.
The method of claim 3,
The advertisement method using the smart display may further include an advertisement calling step of calling the advertisement data forming the icon, recognizing the calling codes coupled to one of the selected goods, person, and screen, and calling the advertisement data associated with the calling code And displaying the advertisement on the smart display.
The method of claim 3,
The round tab loading step arranges the information of the selected commodities in the same icon column when one commodity is selected and arranges the images of commodities of the same type as the selected commodity in the other icon column, The method of advertising using a smart display.

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