KR101494445B1 - Apparatus and method for displaying promotion image using transparent display, and recording medium thereof - Google Patents

Abstract

A promotional image display apparatus using a transparent display, a display method, and a recording medium therefor are disclosed. A promotional image display apparatus using the transparent display includes a transparent display unit for displaying a promotional image of a product, a sensor unit for sensing a customer located in a predetermined area in front of the transparent display unit, And a controller for outputting the selected promotion image to the transparent display unit.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a promotional image display apparatus, a display method, and a recording medium using the transparent display. 2. Description of the Related Art Promotional image display apparatus,

The present invention relates to a promotion image display apparatus using a transparent display, a display method and a recording medium thereof, and more particularly, to a promotion image display apparatus, A display method, and a recording medium therefor.

Generally, in a convenience store or a shop display area or a refrigerator, various promotional screeds are attached to a shelf or a front glass in order to inform the promoted products and promotional contents among displayed products.

However, the conventional method of attaching the promotional ticket is such that the promotional tickets for a plurality of products are attached, thereby making the shelves look dirty, and the customer's eyes are dispersed, which makes it impossible to recognize the contents of the promotion properly. In addition, there are limitations in attracting customers' interest because they are limited in size due to space constraints. Even if there is a promotional ticket at the bottom of a display case or a refrigerator, customers do not pay much attention, . Regardless of the number of customers, there is a disadvantage in that the promotional tickets are arranged so that the preferred promotional information can not be provided according to the number of customers.

In recent years, a transparent display technology capable of displaying information in a transparent state, which is made of a transparent OLED (Organic Light Emitting Diode) and transmits the background, is rapidly developing. With regard to such a transparent display, Korean Patent Laid-Open Publication No. 10-2012-0044874 ("display module and display system") has been proposed. The prior art displays an advertisement through a transparent display panel provided in a show case It is possible to display the advertisement while being able to transmit the inside of the show case.

However, since the prior art displays an advertisement fixed on a transparent display panel, it is not possible to display an active promotional image interacting with a customer.

KR 10-2010-0073045 A KR 10-2012-0044874 A

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a promotion image displaying information on an ongoing promotion when a customer is detected in a predetermined area in front of the transparent display unit, A promotional image display device using a transparent display that allows a customer to more easily recognize information about an ongoing promotion by displaying an additional advertisement image in addition to displaying a promotion image in response to a customer's interest behavior of the customer, And a recording medium therefor.

It is another object of the present invention to provide a transparent display capable of inducing a customer to purchase a product by displaying an eye-guided image for guiding a customer's gaze to a product that does not give a user's gaze A display method, and a recording medium using the same.

It is another object of the present invention to provide a transparent display capable of sensing the number of customers in a predetermined area in front of a transparent display unit and efficiently providing an image for a desired promotion according to the number of customers, A display method, and a recording medium using the same.

According to an embodiment of the present invention, a promotion image display apparatus using a transparent display is provided. A promotional image display apparatus using the transparent display includes a transparent display unit for displaying a promotional image of a product, a sensor unit for sensing a customer located in a predetermined area in front of the transparent display unit, and a promotional image for displaying to the customer And a controller for outputting the selected promotion image to the transparent display unit.

According to an embodiment of the present invention, a method of displaying a promotional image using a transparent display is provided. The display method includes the steps of sensing a customer located in a predetermined area in front of the transparent display unit, selecting a promotional image of a product to be displayed to the customer, and displaying the selected promotional image on the transparent display unit do.

According to an embodiment of the present invention, there is provided a computer-readable recording medium on which a program for performing a method of displaying a promotional image using a transparent display is recorded.

According to the present invention, a customer in front of the transparent display unit is recognized to output a promotional image, and in particular, a promotional image is appropriately modified in response to a customer's behavior and interest, and displayed on a transparent display unit, You will be aware of the information about your promotions in progress, and you will be able to drive your customers to purchase your products.

According to the present invention, it is possible to induce the customer's attention through the appropriate gaze-guided image display, and to recognize the ongoing promotion information about the product that the customer does not give attention to, thereby inducing the customer to purchase the product.

According to the present invention, it is possible to further enhance the effect of the promotion by detecting the number of customers and efficiently providing an image of the preferred promotion according to the number of customers.

BRIEF DESCRIPTION OF THE DRAWINGS A brief description of each drawing is provided to more fully understand the drawings recited in the description of the invention.
FIG. 1 illustrates a promotional image display apparatus using a transparent display according to an embodiment of the present invention.
FIG. 2 shows an example in which a promotion image display apparatus using transparent display according to an embodiment of the present invention is actually installed.
FIG. 3 illustrates a method of displaying a promotional image using a transparent display according to an embodiment of the present invention.
FIG. 4 illustrates a method of displaying a promotional image using a transparent display according to another embodiment of the present invention.
FIG. 5 illustrates a method of displaying a promotional image using a transparent display according to another embodiment of the present invention.
6A to 6C illustrate an exemplary operation of a promotion image display apparatus using a transparent display according to an embodiment of the present invention.

Hereinafter, embodiments according to the present invention will be described with reference to the accompanying drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In addition, embodiments of the present invention will be described below, but the technical idea of the present invention is not limited thereto and can be variously modified by those skilled in the art.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "indirectly connected" . Throughout the specification, when an element is referred to as "comprising ", it means that it can include other elements as well, without excluding other elements unless specifically stated otherwise.

FIG. 1 illustrates a promotional image display apparatus using a transparent display according to an embodiment of the present invention.

1, a promotional image display apparatus 100 using a transparent display according to an embodiment of the present invention may include a transparent display unit 110, a sensor unit 120, and a control unit 130 have. The promotional image display apparatus 100 using the transparent display according to an exemplary embodiment of the present invention may further include a touch sensor unit 140 and a database unit 150. The apparatus 100 for displaying a promotional image using the transparent display according to an embodiment of the present invention shown in FIG. 1 may be installed in a form similar to a front glass door of a refrigerator on which products are displayed.

First, the transparent display unit 110 may be implemented as a transparent display device through which the background behind the screen is transmitted, and may display a promotional image input from the control unit 130. Here, the promotional image displayed by the transparent display unit 110 is an image including information such as a promotional period, a target product, or a promotion content for a current promotion, and may include a predetermined image, a picture, a character and an image, And the like. In addition, the promotional image may be a 3D image, and may be displayed on the transparent display unit 110 while rotating to provide an image of various angles to the customer.

The transparent display unit 110 may be implemented by various types of display devices that can be applied to a transparent display such as a transparent OLED (Organic Light Emitting Diode), and may be changed to other transparent display devices within a range known to those of ordinary skill in the art Can be implemented. The transparent display unit 110 includes both a transparent display panel and a display drive unit for driving the transparent display panel. The transparent display unit 110 can display an image received from the outside on the screen.

The sensor unit 120 senses the number of customers and / or customers located in a predetermined area in front of the transparent display unit 110, recognizes the interest behavior indicated by the customer, and outputs a recognition signal to the control unit 130 have. The sensor unit 120 may include at least one of an operation recognition sensor, a line recognition sensor, a position recognition sensor, and a speech recognition sensor, and accordingly, the recognition signal may include at least one of an operation recognition signal, And a speech recognition signal. On the other hand, the sensing of the number of customers and / or the number of people by the sensor unit 120 can be performed by any one of the recognition sensors or by combining two or more recognition sensors.

An operation recognition sensor (not shown) can display an important joint part of the human body as a plurality of points (for example, 20) by detecting an infrared ray signal reflected from a human body after transmitting infrared rays to a human body within the recognition range. Thereby recognizing the movement, speed, and position of the human body. In addition, the motion recognition sensor may include a depth sensor, thereby recognizing the distance between the motion recognition sensor and the detected human body. In addition, the motion recognition sensor may separate a person by a method such as recognizing a person in the closest distance when several persons are located within the recognition range.

As an example, the motion recognition sensor may be implemented by Microsoft's "Kinect" device, which is capable of motion capture and speech recognition, and the motion recognition sensor is located at a distance of approximately 40 cm to 4 m It can have a recognition range that can detect a person. The motion recognition signal generated by the motion recognition sensor is digital data for indicating the motion and position of the human body detected by the motion recognition sensor. For example, the motion recognition signal includes position information of a plurality of points representing an important joint region of the human body And depth information.

A line-of-sight recognition sensor (not shown) is a sensor that tracks a person's pupil and recognizes the direction of the user's line of sight. The sensor detects the pupil of the customer in front of the transparent display unit 110, And a line-of-sight recognition signal including information on the line-of-sight (the direction in which the customer sees, the time the customer's line of sight is maintained, etc.).

The position recognition sensor (not shown) is a sensor for recognizing the user's position in front of the transparent display unit 110, and can be realized by an infrared ray position sensor or the like as known to a person skilled in the art. The position recognition sensor senses a customer in front of the transparent display unit 110 and generates a position recognition signal including information on the position of the customer (a standing position of the customer, a time when the customer stands at the current position, etc.) Can be generated. The control unit 130 can obtain information on the position of the customer from the position recognition signal and set the position of the promotion image displayed on the transparent display unit 110 based on the position of the customer as a reference point.

The speech recognition sensor (not shown) may be implemented by a speech recognition sensor known to a person skilled in the art, as a sensor capable of recognizing speech uttered by a customer in front of the transparent display unit 110. The voice recognition sensor can recognize a voice of a customer in front of the transparent display unit 110 to generate a voice recognition signal.

Meanwhile, the sensor unit 120 may include at least one of a motion recognition sensor, a vision recognition sensor, a position recognition sensor, and a voice recognition sensor. The sensor unit 120 may include various recognition sensors , The motion recognition sensor, the visual recognition sensor, the position recognition sensor, and the voice recognition sensor may be variously changed within a range known to those skilled in the art.

When it is detected by the sensor unit 120 that the customer is located within a predetermined area in front of the transparent display unit, the control unit 130 selects the promotion image to be displayed to the customer and transmits the selected promotion image to the transparent display unit 110 Can be output.

The controller 130 analyzes at least one of the motion recognition signal, the sight recognition signal, the position recognition signal, and the voice recognition signal included in the recognition signal input from the sensor unit 120, The user can judge the interested merchandise or interest promotion image corresponding to the customer's interest behavior and output the modified promotional image or the interested promotional image to the transparent display unit 110. [ The attention activity may include an action of the customer to gaze on a product of interest or interest promotion image, an action of the customer to indicate a product of interest or a promotion image of interest, and the like of the control unit 130 Will be described in detail with reference to FIGS. 3 to 3, and a detailed description thereof will be omitted here.

In addition, the control unit 130 displays the promotional image having a preference degree suitable for the number of people based on the number of customers detected by the sensor unit 120 on the transparent display unit 110 at a higher ratio than the promotional image having no preference You can select a promotional image as much as possible. The operation of the controller 130 according to the number of customers is described in detail with reference to FIGS. 3 to 5, and a detailed description thereof will be omitted here.

The control unit 130 is a component for controlling various components of the promotion image display apparatus 100 using the transparent display according to an embodiment of the present invention and processing various data, And the program stored in the control unit 130 or the memory unit (not shown) is executed, so that the operation of the control unit 130 as described above can be performed. The memory unit (not shown) may be additionally included in the apparatus 100 for displaying a promotional image using the transparent display according to an embodiment of the present invention shown in FIG. 1, have.

The touch sensor unit 140 may sense a touch input of a customer to a front surface of the transparent display unit 110 or a specific part of a convenience store refrigerator or a merchandise showcase where the promotion image device 100 is installed. The touch sensor unit 140 may include an electrostatic touch sensor, a pressure sensitive touch sensor, or the like.

The control unit 130 determines a product displayed within a predetermined range around the touch point sensed by the touch sensor unit 140 and transmits the gaze guidance image for guiding the customer's gaze to the promoted image of the product to a transparent display (110). For example, when the promotion image apparatus 100 using the transparent display according to an embodiment of the present invention is installed in a convenience store refrigerator, the touch sensor unit 140 can detect a touch to the handle 180 of the refrigerator And the control unit 130 may display a gaze-guided image of the promotional image of the commodity displayed around the grip portion 180 of the refrigerator. The display of the line-guided image includes not only displaying additional additional images such as arrows, speech bubbles, etc., but also having a highlight effect that blinks or shines the promotion image.

The database unit 150 may store at least one of information on the promoted merchandise, a promotional image of the merchandise, an advertisement image related to the promotional image, and a gaze guidance image for guiding the customer's gaze. Also, the database unit 150 may further store information on the promoted merchandise and information on the position where the merchandise is displayed. Meanwhile, the images stored in the database unit 150 may be three-dimensional (3D) images, or may be image images.

The database unit 150 may be implemented by various types of storage devices known to those skilled in the art, such as a hard disk drive (HDD), an electrically erasable programmable read only memory (EEPROM)

The control unit 130 can extract at least one of the promotional images for the promoted merchandise from the database unit 150 and display it on the transparent display unit 110 when the customer is detected in front of the transparent display unit 110. [ The operation of the controller 130 with respect to such a behavior of interest will be described in detail with reference to FIGS. 3 to 5, and a detailed description thereof will be omitted here.

Although not shown in FIG. 1, the apparatus 100 for displaying a promotional image using a transparent display according to the present invention includes an interface unit 130 for generating a data modification signal in response to a data modification command received from an administrator, (Not shown).

Accordingly, the control unit 130 can modify and change the data stored in the database unit 150 according to the data modification signal input from the interface unit (not shown). Accordingly, the manager can register or modify the promoted product, the content of the promotion, the promoted image of the promoted product to be displayed on the transparent display unit 110, and the like in advance.

Although not shown in FIG. 1, the apparatus 100 for displaying a promotional image using a transparent display according to the present invention communicates wired or wirelessly with an administrator terminal and outputs a control signal received from the administrator terminal to the controller 130 And may further include a wired / wireless communication unit (not shown). The administrator terminal is a terminal capable of data communication such as a computer or a smart phone, and an administrator can control the promotion image display apparatus using the transparent display according to the present invention through an administrator terminal. The wired / wireless communication unit (not shown) may be implemented as a communication module supporting at least one of various types of wired / wireless communication methods such as Internet communication using TCP / IP, WiFi, and Bluetooth, But may be varied within the scope known to the skilled artisan.

Further operations and functions of the apparatus 100 for displaying a promotional image using the transparent display according to an embodiment of the present invention shown in FIG. 1 will be described in detail with reference to FIGS. 3 to 5, and a detailed description thereof will be omitted .

FIG. 2 shows an example in which a promotion image display apparatus using transparent display according to an embodiment of the present invention is actually installed.

As shown in FIG. 2, the apparatus 100 for displaying a promotional image using a transparent display according to an embodiment of the present invention can be installed in a glass door of a convenience store refrigerator. The glass door of the refrigerator of the convenience store is transparent so as to display the display product, and it is required to display the information on the product and the contents being promoted. Therefore, the promotion image display apparatus 100 using the transparent display according to an embodiment of the present invention ) Is one of the most suitable objects to utilize.

2, a transparent display unit 110 may be installed on a front surface of a convenience store refrigerator in which a product 170 is displayed, and a body unit 160 including a sensor unit 120 and a control unit 130 May be installed at the top of the transparent display unit 110 as shown in FIG. The sensor unit 120 may be disposed on the front surface of the main body unit 160 and the control unit 130 may be disposed on the inside of the main body unit 160 as shown in FIG. In addition, the touch sensor unit 140 may be installed on the front surface of the transparent display unit 110 or the refrigerator handle 180.

The apparatus 100 for displaying a promotional image using a transparent display according to an embodiment of the present invention recognizes an interested action of a customer who is interested in the promoted product 170 or the promoted image displayed on the display, It is possible to operate as described above with reference to FIG. 1, for example, by modifying the image and displaying it on the transparent display unit 110.

2, the main body 160 including the sensor unit 120 and the control unit 130 is installed at the upper end of the transparent display unit 110. For example, The promotional image display device 100 using the promotional image display device 100 may be installed at a position such as a lower end or an interruption of the transparent display unit 110 or in a box form behind the transparent display unit 110 And the installation position of the main body part 160 may be variously changed.

2, the transparent display unit 110 is shown as a substitute for the entire glass door of a refrigerator. However, the exemplary embodiment of the present invention is applicable to a promotion image display apparatus 100 using a transparent display, Only a part of the glass door can be realized with the transparent display part 110 and the rest of the glass doors can be made of ordinary glass.

Meanwhile, the database unit 150 may be provided in the body unit 160.

FIG. 3 illustrates a method of displaying a promotional image using a transparent display according to an embodiment of the present invention.

Referring to FIG. 3, first, in step S310, it is possible to detect whether a customer exists in a predetermined area in front of the transparent display unit 110 through the sensor unit 120. FIG. As described above with reference to FIG. 1, the sensing for the customer may be performed by any one of the recognition sensors constituting the sensor unit 120, or may be performed by combining two or more recognition sensors. For example, a customer can be detected by recognizing whether a customer is located in a predetermined area in front of the transparent display unit 110 using the position recognition sensor, and a customer located in a predetermined area in front of the transparent display unit 110 , It is possible to detect the customer at the closest distance by combining the position of the customer detected by the position recognition sensor and the distance between the body detected by the motion recognition sensor.

In step S320, the control unit 130 can select a promotion image to be displayed to the customer. The selection may be made based on a predetermined predetermined selection criterion, e.g., time basis, item criterion. It is also possible to limit the number of selected promotional images to a predetermined number or less in consideration of the limit of the display area of the transparent display unit 110, or to display the promotional image for all the products in the promotion.

If the customer in front of the transparent display unit 110 is detected in step S330, the control unit 130 may output the selected promotion image to the transparent display unit 110. [ As shown in FIG. 6B, the promotional image may be displayed at the bottom of the promoted product, or may be displayed on the display screen of a substantial amount of a bundle of products for which the same promotion is undergoing, so as not to disturb the customer's gaze on the display product or other promotional image Size. ≪ / RTI >

FIG. 4 illustrates a method of displaying a promotional image using a transparent display according to another embodiment of the present invention.

Referring to FIG. 4, in step S410, the number of customers located in a predetermined area in front of the transparent display unit 110 through the sensor unit 120 can be detected. As described above with reference to FIG. 1, the detection of the number of customers may be performed by any one of the recognition sensors constituting the sensor unit 120, or may be performed by combining two or more recognition sensors.

In step S420, the control unit 130 may select a promotion image for displaying the preference according to the number of customers on the transparent display unit 110 as a selection criterion. Specifically, the control unit 130 may select the promotion image so that the promotion image having a preference for the number of people is displayed at a higher ratio than the promotion image having no preference in consideration of the number of customers.

For example, if a customer has one or two customers, a 1 + 1 promotion may have a more favorable preference than a 2 + 1 promotion, and a 2 + 1 promotion if the customer has three or more customers, Can have a more favorable preference. Therefore, when the number of customers is one, the 1 + 1 promotional image having a preference for one person is displayed on the transparent display unit 110 so that the ratio is higher than the 2 + 1 promotional image and the promotional image having no preference A promotional image can be selected.

In step S430, the control unit 130 may display the selected promotion image on the transparent display unit 110, similar to step S330 shown in FIG.

FIG. 5 illustrates a method of displaying a promotional image using a transparent display according to another embodiment of the present invention.

5, a method of displaying a promotional image using a transparent display according to another exemplary embodiment of the present invention includes sensing a customer located in a predetermined area in front of the transparent display unit 110 through a sensor unit 120 (S510), selecting a promotional image for displaying to the customer (S520), and displaying the selected promotional image on the transparent display unit (S530). The steps S510 through S530 are similar to the steps S310 through S323 described above with reference to FIG. 3, and thus a detailed description thereof will be omitted.

In step S540, the sensor unit 120 recognizes the user's attention activity and generates a recognition signal, and outputs the recognition signal to the controller 130. [

In step S550, the control unit 130 analyzes at least one of an operation recognition signal, a visual recognition signal, a position recognition signal, and a speech recognition signal included in the recognition signal received from the sensor unit 120, Of interest goods or interest promotional images.

Here, the behavior of interest may include behaviors by the customer to gaze on the product of interest or interest promotion image, the behavior of the customer indicating the product of interest or the promotional image of interest.

As an example, an action of the customer to gaze on a product of interest or a promotional image of interest may include a direction in which the customer is sensed by the motion recognition sensor in the control unit 130, a direction of the customer's gaze sensed by the gaze recognition sensor, And the position of the customer detected by the position recognition sensor can be combined and recognized. That is, the control unit 130 stores a product or a promotion image located at a place where the customer has stared for a predetermined time or more (for example, 2 seconds to 5 seconds or more) on the basis of the position where the customer is standing, You can decide. At this time, the control unit 130 determines whether or not the merchandise stored in the database unit 150 is displayed on the shelf, or the position where the promotion image is displayed on the transparent display unit 110, The image can be determined.

In addition, the behavior of the customer indicating the item of interest or the interest promotion image may be determined by the direction indicated by the hand of the customer detected by the motion recognition sensor in the control unit 130, the time indicated by the hand of the customer, Can be recognized in combination with each other. That is, the control unit 130 may determine the product or the promotional image located at a place where the customer is located for a predetermined time or more based on the position where the customer stands, as the interested product or the interest promotion image instructed by the customer. At this time, the control unit 130 determines whether the goods stored in the database unit 150 are displayed on the shelf or the position where the promotion image is displayed on the transparent display unit 110, The image can be determined.

In step S560, the promotion image or the interest promotion image of interest may be modified and output to the transparent display unit 110. [

Here, the modification of the promotion image may be such that the promotion image or the interest promotion image of the interested product is enlarged to be larger than the original size by a predetermined multiple, or the related advertisement image is added to the promotion image of interest or the interest promotion image And the like.

On the other hand, the enlarged image or the added advertisement image may be displayed on the transparent display unit 110 in addition to the interest item or the interest promotion image, or may be displayed by replacing the original promotion image.

In addition, the added advertisement image may be a 3D image, and may be displayed while being rotated on the transparent display unit 110 to provide an image of various angles to the customer.

On the other hand, when the customer views or instructs another product or a promotion image after the transformed image is displayed on the transparent display unit 110, the existing transformed image is restored and displayed as the first promoted image, The promotional image or the new interest promotional image may be newly modified and displayed on the transparent display unit 110. [

In addition, the control unit 110 may be configured to perform a transformation that enlarges only the promoted image whose display size on the transparent display unit 110 is equal to or smaller than the predetermined threshold size. Specifically, if the display size of the promotion image is larger than a predetermined size, it may be set so as not to be enlarged and deformed in consideration of interference between the space limitation of the transparent display unit 110 displaying the promotion image and other promotion images.

Although not shown in FIG. 5, the method 500 for displaying a promotional image using a transparent display according to the present invention is a method for displaying a promotional image using a transparent display, The control unit 130 may further include the step of displaying the gaze-guided image for guiding the gaze of the customer on the transparent display unit 110. In this case, At this time, the point of gazing or pointing the customer may be another product or a promotional image, and the gaze guidance image may be displayed while modifying the promotional image or the promotional image of the product located at the gazing or pointing point.

This step may be performed according to the embodiment, when the goods or the promotion image within the predetermined range does not correspond to the customer's interested goods or the interest promotion image for a predetermined time.

For example, when there is a promotional product or a promotional image that does not give a gaze to the customer within a predetermined range formed in a circular or polygonal shape for more than one minute, the gaze- Or a promotional image, it is possible to induce the customer to purchase the product. The display of the gaze-guided image includes displaying additional images such as arrows, speech bubbles, etc., as described above with reference to Fig. 1, as well as having a highlighting effect that blinks or shines the promo image.

Although not shown in FIG. 5, the method 500 for displaying a promotional image using a transparent display according to the present invention is a method for displaying a product displayed within a predetermined range around a touch point sensed by the touch sensor unit 140 And displaying the gaze guidance image on the transparent display unit 110 for guiding the customer's gaze to the promoted image of the product.

For example, when the promotion image apparatus 100 using the transparent display according to an embodiment of the present invention is installed in the convenience store refrigerator, the touch sensor unit 140 can sense a touch to the handle 180 of the refrigerator , The control unit 130 may display a gaze-guided image of a promotional image of a commodity displayed around the grip portion 180 of the refrigerator, around the promotion image. The display of the line-guided image includes not only displaying additional additional images such as arrows, speech bubbles, etc., but also having a highlight effect that blinks or shines the promotion image.

In addition, a predetermined range around the touch point is divided into a region that is well visible to the customer and a region that is invisible to the customer, so that the promotional image of the region that is well visible to the customer has a highlight effect and the promotional image May be set to display additional images.

Although not shown in FIG. 5, the method 500 for displaying a promotional image using a transparent display according to the present invention divides the transparent display unit 110 into a plurality of regions based on a predetermined reference, Displaying the gaze-guided image on the transparent display unit 110 to guide the gaze of the customer to the promotional image of the commodity displayed at the position corresponding to the one area, if belonging to one of the plurality of areas .

For example, the transparent display unit 110 may be divided into an upper region that is well recognized by the customer's gaze and a lower region that is not well recognized by the customer's gaze. In the case where the customer's gazing point belongs to the lower region, It is possible to display a gaze-guided image for guiding the customer's gaze to the promotional image of the product displayed on the shelf of the position where the user is located. The display of the line-guided image includes not only displaying additional additional images such as arrows, speech bubbles, etc., but also having a highlight effect that blinks or shines the promotional image.

Meanwhile, the method of displaying a promotional image using the transparent display according to the present invention is a computer readable recording medium on which a program for performing a method of displaying a promotional image using the transparent display according to the present invention described above with reference to FIGS. 3 to 5 And can be implemented by a recording medium.

6A to 6C illustrate an exemplary operation of a promotion image display apparatus using a transparent display according to an embodiment of the present invention. Referring to FIG. 6, a promotional image display apparatus using a transparent display according to the present invention can be installed in a refrigerator glass door.

Referring to FIG. 6A, the operation of the promotion image display apparatus using a transparent display when a customer does not exist in a predetermined area in front of the transparent display unit is shown. As shown, when no customer is detected within a predetermined area of the front side of the transparent display unit, any promotional image is not displayed on the transparent display unit, thereby reducing unnecessary information and consuming power and the like .

Referring to FIG. 6B, the operation of the promotion image display apparatus using the transparent display in the case where the customer performs a behavior of interest in front of the transparent display unit is shown. First, since the customer is detected, on the transparent display unit, the promotional images selected by the control unit are displayed at the bottom of the corresponding product in such a size as not to obstruct the line of sight to the other products or the promotion image. Further, in response to a customer located on the front of the refrigerator gazing at an arbitrary commodity under promotion, the promoted image of the commodity is magnified and displayed on the transparent display unit.

Referring to FIG. 6C, there is shown the operation of the promotional image display apparatus using the transparent display when there is a product or a promotional image that the customer has not stared for a predetermined time. As shown in the figure, if a customer is gazing at a certain point on the transparent display unit and there is a product or a promotion image that the customer has not starved for a predetermined time within a predetermined range defined by a square around the gazing point, A gaze guidance image (indicated by an arrow in Fig. 6) is displayed around the product or promotion image.

As described above, an optimal embodiment has been disclosed in the drawings and specification. Although specific terms have been employed herein, they are used for purposes of illustration only and are not intended to limit the scope of the invention as defined in the claims or the claims. Therefore, those skilled in the art will appreciate that various modifications and equivalent embodiments are possible without departing from the scope of the present invention. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

100: Promotional image display device 110: Transparent display part
120: sensor unit 130:
140: touch sensor unit 150: database unit
160: main body unit 170: commodity
180: Handle portion

Claims (18)

Sensing a customer located in a predetermined area in front of the transparent display unit;
Selecting a promotional image of a product for display to the customer;
Displaying the selected promotion image on the transparent display unit; And
Wherein the transparent display unit is divided into a plurality of areas, and when the point of gazing by the customer belongs to one of the plurality of areas, the transparent display unit displays the promotion image of the product displayed at the position corresponding to the one area Displaying the gaze-guided image guiding the gaze on the transparent display unit
And displaying the promoted image on the transparent display. The method according to claim 1,
The step of sensing the customer further includes sensing a number of customers located within the predetermined area,
Wherein the step of selecting a promotional image comprises selecting a promotional image having a preference suitable for the number of people to be displayed on the transparent display unit at a higher rate than a promotional image having no preference, How to display images. The method according to claim 1,
Determining a product of interest or interest promotion image based on the customer's behavior of interest, the behavior of interest including at least one of the actions of the customer to gaze and direct the product of interest or interest promotion image; And
Further comprising modifying and displaying the promotional image of the desired product or the interested promotional image,
Wherein the transformation includes at least one of a promotion image of the item of interest or a modification to enlarge the interest promotion image and a modification to add a related advertisement image. The method of claim 3,
Wherein the step of modifying and displaying, when the item of interest or the interest promotion image is changed by a change of the customer's behavior of interest, is performed on the changed interest item or the changed interest promotion image. A method of displaying a promotional image using the method. The method of claim 3,
Wherein the expanding deformation is performed only on a promotional image whose display size on the transparent display unit is equal to or smaller than a predetermined threshold size. delete The method of claim 3,
Sensing a touch of the customer; And
Further comprising the step of displaying on the transparent display unit the gaze-guided image for guiding the gaze of the customer to a product or a promotion image within a predetermined range centering on the touch point, How to display images. delete A computer-readable recording medium on which a program for carrying out the method according to any one of claims 1 to 5 and 7 is recorded. A promotional image display apparatus using a transparent display,
A transparent display unit displaying a promotional image of the product;
A sensor unit for sensing a customer located in a predetermined area in front of the transparent display unit; And
And a controller for selecting a promotional image to be displayed to the customer and outputting the selected promotional image to the transparent display unit,
Wherein the transparent display unit is divided into a plurality of regions, and when the point of gazing by the customer belongs to one of the plurality of regions, the control unit displays the promotion image of the product displayed at the position corresponding to the one region Wherein the visual guidance image for guiding the gaze of the customer is displayed on the transparent display unit. 11. The method of claim 10,
The sensor unit senses the number of customers in the predetermined area,
Wherein the control unit selects the promotion image having a preference suitable for the number of people to be displayed on the transparent display unit at a higher ratio than the promoted image having no preference. 11. The method of claim 10,
Wherein the sensor unit recognizes the attention behavior indicated by the customer and outputs a recognition signal, and the action of interest includes at least one of the action of the customer gazing and indicating the interested product or the interest promotion image,
Wherein the control unit is operable to determine at least one of a promotion image of the item of interest or a variant for enlarging the interest promotion image and a variant for adding an associated advertisement image based on the recognition signal, And displays the result on the transparent display unit. 13. The method of claim 12,
When the interest item or the interest promotion image is changed according to a change of the customer's interest behavior, the control unit may change at least one of the expansion and addition variations to the promotion image of the changed interest item or the changed interest promotion image And displays the result on the transparent display unit. 13. The method of claim 12,
Wherein the control unit performs the enlarging transformation only on the promoted image whose display size on the transparent display unit is equal to or less than a predetermined threshold value. delete 13. The method of claim 12,
And a touch sensor unit for sensing touch of the customer,
Wherein the control unit displays the gaze-guided image guiding the gaze of the customer on the transparent display unit with respect to the goods or the promotion image within a predetermined range around the touch point Device. delete 11. The method of claim 10,
Further comprising a database unit configured to store at least one of the at least one promotion image, the advertisement image related to the promotion image, and the gaze guidance image.

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