KR101491625B1 - System and method of marketing using a calendar - Google Patents

Abstract

In order to provide a marketing service in cooperation with one or more financial service companies and a terminal, a marketing system extracts arbitrary date information on the basis of information received from the branch server, and provides code information for a service to be provided to users on the corresponding date And transmits the code information to the calendar producer system linked with the marketing system to request the code information to be printed on the corresponding date of the calendar. And provides service information to the terminal based on the code information.

Description

A method of providing a marketing system and a marketing service using a calendar,

The present invention relates to a marketing system using a calendar and a marketing service providing method.

In general, a calendar or a diary is provided for an unspecified number of users or a small number of users for the purpose of promoting a company or for promoting a year-end promotion. In other words, the advertisement of the calendar issuer is printed and promoted in the empty space around the printed part of the calendar. In the case of the desk calendar, the advertisement text is also printed and distributed free of charge by promotional or corporate promotion.

However, as the use of digital devices increases, the effect of promotions and promotions decreases. Also, in the case of diary, there are many cases in which the diary is not used continuously except for a small number of users, so there is a problem in that the promotional effect such as the calendar is reduced.

Accordingly, the present invention provides a marketing system and a marketing service providing method using a calendar that utilizes a calendar to activate marketing.

According to another aspect of the present invention, there is provided a method for providing marketing services to one or more financial service companies and a marketing system linked to a terminal,

Extracting any date information based on information received from the financial company servers and generating code information for a service to be provided to users on the date; Sending the code information to a calendar producer system associated with the marketing system to request the code information to be printed on the calendar on the date; And providing the service information based on the code information.

The step of generating the code may include: checking dates from the information received from the one or more financial service servers, the number of visiting customers being less than a preset threshold value; And checking financial product information to be provided to the user on the dates.

The step of providing the service information may include: receiving a code number extracted from a code printed on the calendar from the terminal; Performing authentication for the code number; And providing the service information corresponding to the code number to the terminal if the code number is successfully authenticated.

The terminal recognizing the code printed on the calendar and extracting the code information; Transmitting a code number included in the extracted code information to the marketing system to request authentication; And receiving service information corresponding to the code number from the marketing system.

According to another aspect of the present invention, there is provided a method for providing marketing services to one or more financial service servers and a marketing system linked with a terminal,

Extracting arbitrary date information based on information received from the branch server and generating a code for a service to be provided to users on the date; Checking whether there is a code to be transmitted to the terminal among the generated codes, and transmitting a code to the terminal; And receiving the code number corresponding to the code from the terminal, and providing the service information corresponding to the code number by authenticating the code number.

The terminal comprising: receiving a code from the marketing system; Extracting a code number from the received code; Transmitting the extracted code number to the marketing system to request authentication; And receiving service information corresponding to the code number from the marketing system.

According to another aspect of the present invention, there is provided a system for providing marketing,

The system comprising: a data analyzer interlocked with one or more financial service servers and a terminal, receiving information from the one or more financial service servers, and extracting service information to be provided to users on an arbitrary date and on an arbitrary date; A code generation unit for generating code or code information for a service to be provided on a date extracted by the data analysis unit; A marketing information storage unit for storing and managing code or code information generated by the code generation unit, performing authentication upon receipt of a code number, and providing service information corresponding to the code number if authentication is successful; A code information confirmation unit for requesting authentication of the code number to the marketing information storage unit upon receiving a code number from the terminal; And a marketing information providing unit for receiving the service information on the code number requesting the authentication by the code information confirmation unit from the marketing information storage unit and providing the received service information to the terminal.

The code generator may provide the generated code in any one of a PUSH message or SMS (Short Message Service) in a predetermined period to the terminal, or may be a calendar producer system in cooperation with the system. And provide the generated code information to request printing on the calendar.

The terminal includes: a code receiver for receiving a code generated by the code generator; A code information collection unit for extracting a code number from the received code or collecting code information from a code printed on the calendar; A code / code information storage unit for storing and managing the code number extracted by the code information collection unit or the collected code information, and requesting authentication of the code number by the system; And an information confirmation unit for receiving the authentication result for the code number from the system and for receiving the service information corresponding to the code number successfully authenticated.

According to the present invention, sales can be activated by using a code or tag printed / attached to a calendar as a coupon.

In addition, user convenience can be enhanced based on the digital coupon form that can be used both online and offline.

1 is an exemplary diagram of an environment to which a marketing system according to an embodiment of the present invention is applied.
2 is a structural diagram of a marketing system according to an embodiment of the present invention.
3 is a structural diagram of a terminal according to an embodiment of the present invention.
4 is a flowchart illustrating a marketing method according to the first embodiment of the present invention.
5 is a flowchart illustrating a marketing method according to a second embodiment of the present invention.
6 is a diagram illustrating service provision according to the first embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when an element is referred to as "comprising ", it means that it can include other elements as well, without excluding other elements unless specifically stated otherwise.

In this specification, a terminal includes a mobile station (MS), a mobile terminal (MT), a subscriber station (SS), a portable subscriber station (PSS) An access terminal (AT), and the like, and may include all or some of functions of a mobile terminal, a subscriber station, a mobile subscriber station, a user equipment, and the like.

Hereinafter, a calendar-based marketing system and method according to an embodiment of the present invention will be described with reference to the drawings. In the embodiment of the present invention, marketing is provided based on the number of customers visiting a branch office of a financial company according to a date, but the present invention is not limited thereto.

1 is an exemplary diagram of an environment to which a marketing system according to an embodiment of the present invention is applied.

As shown in FIG. 1, in order to provide marketing using a calendar, the marketing system 100 includes a plurality of business point servers (also referred to as "financial company servers") 300-1 to 300- -N), and extracts information for providing a marketing service on a date that fewer visiting customers are, for each branch. The extracted information is provided to the system 400 of the calendar production company so that a code is printed on the calendar to be produced, or a code is formed in the marketing system 100 and provided to the user terminal 200. The marketing system 100 may be embedded in a server of a financial institution or may be implemented in an independent form.

The terminal 200 recognizes the code printed on the calendar or receives the marketing service for the corresponding date on a shopping mall or online based on the code received from the marketing system 100. Here, the service can be provided with various services such as receiving a preferential rate or receiving a gift certificate.

The structure of the marketing system 100 and the terminal 200 in the environment described above will be described with reference to FIGS. 2 and 3. FIG.

2 is a structural diagram of a marketing system according to an embodiment of the present invention.

2, a marketing system 100 that provides marketing using a calendar, such as a printed calendar or a calendar application, includes a data analysis unit 110, a code generation unit 120, (130), a marketing information storage unit (140), and a marketing information providing unit (150).

The data analysis unit 110 receives the order waiting information of the branch office, the goods processing information of the branch office, and other information from the plurality of branch server 300-1 to 300-N provided for each branch office of the financial institution. Then, by analyzing the information received by each branch according to the date, the information on the date when the number of visiting customers is smaller than the average number of visiting customers is extracted from the sales points, and the products such as the product information Information is extracted.

In the embodiment of the present invention, the description will be made by way of example in which the product information is extracted as the product information in which the sales value is increased, but it is not necessarily limited thereto. Here, the product information may be issued in the form of a coupon.

Then, the order is ascertained in ascending order of the number of visiting customers, and the dates showing the number of visits smaller than the preset number of critical visits are confirmed. The confirmed date may be several days in the same month, or there may not be a day in which the number of visits is less than the number of critical visits.

The code generation unit 120 generates a code or generates code information so that the data extracted by the data analysis unit 110 includes information on the products extracted by the data analysis unit 110. [

The code generated by the code generating unit 120 is transmitted as a message through a financial company app installed in the terminal 200. To this end, the code generation unit 120 stores the generated code in the marketing information storage unit 140, and checks whether there is a code to be transmitted to the terminal 200 in the week or month in units of week or month. If there is a code to be transmitted, the code is transmitted to the terminal 200 provided with the service through the financial institution. In the embodiment of the present invention, the code generation unit 120 generates a code to the terminal 200 and transmits it to a smartphone notification (PUSH) message or SMS (Short Message Service) And may be transmitted.

Or the code generation unit 120 transmits the generated code information to the system 400 of the calendar production company to generate a code (e.g., a Quick Response (QR) code or an NFC Near Field Communication (RFID) tag). When the code generating unit 120 provides the code information to the calendar producer, the code information is transmitted once at the end of the year. When the code is transmitted through the financial company app, the message may be transmitted each month or may be transmitted once a year . ≪ / RTI >

To this end, the code information includes a code number capable of distinguishing the code, information on the financial institution that generated the code, information on the date when the code is printed or activated, information on the service that can be provided on the date (for example, Content, etc.) and the like are included in the code provided to the terminal 200 as well. The code generation unit 120 transmits the generated code information to the marketing information storage unit 140 to be described later, and stores and manages the code information.

When the user enters the code number in the code information by accessing the terminal 200 by using the terminal 200 of his / her own, or when the user visits the branch office and inputs the code number in the code information to the staff terminal, Transmits a code number to the marketing information storage unit 140 to be described later, and requests authentication to match the code information stored in the marketing information storage unit 140. [

Upon receipt of the authentication failure message from the marketing information storage unit 140, the code information verification unit 130 transmits an authentication failure notification message indicating that the coupon information is modified information to the terminal of the user terminal 200 or the branch office employee do. However, upon receiving the authentication success message from the marketing information storage unit 140, it transmits the code information to the marketing information providing unit 150.

The marketing information storage unit 140 stores and manages code or code information generated by the code generation unit 120. [ When it is requested to confirm whether the code information transmitted from the code information verification unit 130 is unmodified information, it is compared with the code information received from the code generation unit 120 to perform authentication. Here, since the authentication method can be performed through various methods, the present invention is not limited to any one method. If the authentication is successful, the authentication success message is transmitted to the code information verification unit 130, and if the authentication fails, the authentication failure message is transmitted.

The marketing information providing unit 150 receives marketing information corresponding to the code information from the marketing information storage unit 140 upon receiving the code information that has been successfully authenticated from the code information checking unit 130. The received marketing service information is transmitted to the terminal 200 of the user or the terminal of the employee to notify the user of the marketing service (e.g., interest rate coupon, gift certificate, other affiliate service, etc.) available to the user. Here, the marketing service information may be received together with the code number from the code information checking unit 130 when receiving the code number.

Next, the structure of the terminal 200 receiving the code generated by the code generating unit 120 will be described with reference to FIG.

3 is a structural diagram of a terminal according to an embodiment of the present invention.

3, the terminal 200 includes a code receiving unit 210, a code information collecting unit 220, a code / code information storing unit 230, and an information verifying unit 240. As shown in FIG.

The code receiving unit 210 receives the code transmitted by the code generating unit 120 of the marketing system 100 and transmits the received code to the code / code information storing unit 230. [ The code will be described by way of example in which the PUSH message or the SMS can be received. The receiving method is already known, and a detailed description thereof will be omitted in the embodiment of the present invention.

The code information collecting unit 220 collects the code information from the recognized code when the user recognizes the code printed on the calendar through the code recognition means (for example, a camera or the like) of the terminal 200. [ And transmits the collected code information to the code / code information storage unit 230. The code information received by the code receiving unit 210 and the code information collected by the code information collecting unit 220 include the code number, the financial company information that generated the code, the date information, and information on the service that can be provided on the date Service availability, service availability, etc.).

The code / code information storage unit 230 stores the code / code information stored in the code / code information storage unit 230 in the online system (for example, smart phone banking, Internet Banking, or the like) to enter a code number that is a code information, or when a user who is holding the terminal 200 visits a banking shop of an offline bank and provides a code number to the terminal of the employee, the code receiving unit 210 transmits the received code number to a marketing To the system 100. And requests marketing information corresponding to the code number.

The information verification unit 240 receives the authentication failure information message when the code information verification unit 130 of the marketing system 100 authenticates the code number received from the code / And provides it to the user. If the code information verification unit 130 succeeds in the authentication of the code number, the information verification unit 240 receives the marketing service information transmitted from the marketing information providing unit 150 and provides the received marketing service information to the user.

A method of providing marketing using the calendar through the marketing system 100 and the terminal 200 will be described with reference to FIGS. 4 and 5. FIG.

4 is a flowchart illustrating a marketing method according to the first embodiment of the present invention. Figure 4 illustrates the use of calendars on which the code is printed, and Figure 5 illustrates the case of transmitting the code in a message.

Referring to FIG. 4, a data analysis unit 110 of the marketing system 100 receives a calendar from a plurality of branch stores 300-1 to 300-N, Information is collected and analyzed (S100). At this time, the information includes information on the turn-by-turn basis of each of the branch offices, product processing information of the branch, and other information.

Based on the information thus collected, the data analysis unit 110 analyzes the dates in which the number of visiting customers in the branch office is smaller than a preset threshold value, and the product information in which sales are continuously increasing. The code generating unit 120 generates code information to provide marketing services to the data analyzed by the data analyzing unit 110 (S101). Here, the code information includes a code number, information on the financial institution that generated the code, date information, and information on the service that can be provided on the date (for example, the expiration date, service content, etc.).

The code generation unit 120 transmits the code information generated in step S101 to the system 400 of the calendar production company (S102), and the calendar production company produces a calendar based on the code information received in step S102 (S103) . At this time, based on the code information, a calendar is produced so that a QR code or an NFC tag is printed on the corresponding date.

The calendar is distributed to users through financial companies. The user recognizes the code printed on the arbitrary date using the distributed calendar through the code recognition means such as the camera of the terminal 200, and the code information collection unit 220 collects the code information from the recognized code (S104). When a user enters a code number by accessing a server of a financial company or inputs a code number to an employee terminal through an employee of a branch office by visiting a business branch (S105), the code / code information storage unit 230 of the terminal 200 Transmits the code number to the code information verification unit 130 and requests authentication of the code number (S106).

The code information verification unit 130 authenticates the code number received in step S106 based on the code number generated in step S101 and stored in the marketing information storage unit 140 (S107). The authentication method of the code number can be performed by various methods, and thus the embodiment of the present invention is not limited to any one method.

If the code number received in step S106 is not the code number generated by the marketing system 100 or the authentication fails such that the code number can not be used after the usage period, the code information verification unit 130 checks the information of the terminal 200 And transmits an authentication failure guidance message to the authentication unit 240 (S108). Then, the information verification unit 240 notifies the user of the failure of authentication through the authentication failure guidance message through the user terminal 200 or the employee terminal of the branch office.

However, if the authentication of the code number is successful in step S107, the marketing information providing unit 150 provides the marketing information corresponding to the code number to the information confirming unit 240 of the terminal 200 or the terminal of the salesperson (S109). Then, the information confirmation unit 240 provides the received marketing information to the user in step S109, and notifies which marketing service is available.

The first embodiment shown in Fig. 4 will be described with reference to Fig. 6, for example.

6 is a diagram illustrating service provision according to the first embodiment of the present invention.

Referring to FIG. 6, the first embodiment will be described. It is assumed that the average number of visiting customers of all the branches per year is 1000. And the lower limit threshold value is assumed to be 300 persons. It is assumed that a 5,000 won voucher is paid for the marketing service for the selected date as the average of all branches, and 0.1% interest rate preferential service is provided for the subscription of products that are steadily increasing sales as a marketing service for a selected day .

In the embodiment of the present invention, the total financial company average and the dates selected by the branch office are separately described, but the service may be operated as a whole without discrimination. In addition, the service provided by a financial company is exemplified as a marketing service, but various coupons may be provided through cooperation with a restaurant franchise company or the like, and the present invention is not limited to any one form.

The marketing system 100 implemented in the financial company collects and analyzes data including the visit rate of each business day by year, which is stored for each branch server of the financial company. Since the total daily average number of visitors is assumed to be 1000, and the lower limit threshold is assumed to be 300, the marketing system 100 lists the information in descending order of customer visits per day, The date of the number is divided into the dates for all financial companies and the dates of the branches of financial companies.

If, on June 1 of the same year, the sales office of A is confirmed to have fewer than 300 visitors, the marketing system (100), when making the calendar for the next year, When subscribing to a product through on-line, code information is generated so as to insert a code indicating that a 0.1% interest rate preferential service will be provided, and the code information is transmitted to the calendar production company system 400.

The calendar maker then prints a QR code or NFC tag on June 1 of the next year's calendar to notify users who will be using the calendar in the following year that the service provided by the financial institution is available. The user reads the code printed on the calendar on June 1 through the terminal 200 using the calendar, and confirms what marketing services the user can receive. At this time, a code is read into the terminal to confirm the code information, and the code number included in the code information is connected to the marketing system 100, which is a server of a financial company, and inputted through the online.

After confirming that the code number is unmodified or that the current marketing service can be used, the marketing system 100 transmits an arbitrary commodity provided by the A branch office of the financial institution to the terminal 200 If you join, you will receive a 0.1% interest rate.

In the above, a method of providing marketing service to users by printing a code on a calendar has been described. Next, a second embodiment for providing a marketing service will be described with reference to FIG.

5 is a flowchart illustrating a marketing method according to a second embodiment of the present invention.

As shown in FIG. 5, the data analysis unit 110 of the marketing system 100 collects and analyzes information from a plurality of business point servers 300-1 to 300-N (S200). At this time, the information includes information on the turn-by-turn basis of each of the branch offices, product processing information of the branch, and other information.

Based on the collected information, the data analysis unit 110 analyzes the dates in which the number of visiting customers in the branch office is smaller than the preset threshold value. The code generation unit 120 generates a code to provide a marketing service to the dates analyzed by the data analysis unit 110 (S201). Here, the code includes code information including the code number, the financial company information that generated the code, the date information, information on the service that can be provided on the date (for example, the expiration date, service content, etc.) have.

The code generating unit 120 checks whether there is a code to be transmitted to the terminal 200 before transmitting the code generated in the step S201 to the terminals 200 (S202). In the embodiment of the present invention, for convenience of explanation, the code for the next month is transmitted on the last day of each month.

If there is no code to transmit for the next month, wait until the end of the next month. However, if there is a code to be transmitted for the next month, the corresponding code is transmitted to the terminal 200 (S203). At this time, the code may be transmitted as a PUSH message or as an SMS message in a financial company app. In the embodiment of the present invention, the code is not limited to any one method for transmission.

The terminal 200 confirms the code received from the marketing system 100 through step S203 (S204). Then, a code number is checked from the code information included in the code, and the code number is connected to the server of the financial company by online, or the user visits the branch office and inputs it to the employee terminal through the staff of the branch office (S205) / Code information storage unit 230 transmits the code number to the code information verification unit 130 to request authentication of the code number (S206).

The code information verification unit 130 authenticates the code number received in step S206 based on the code generated in step S201 and stored in the marketing information storage unit 140 (S207). The authentication method of the code number can be performed by various methods, and thus the embodiment of the present invention is not limited to any one method.

If the code number received in step S206 is not the code number generated by the marketing system 100 or the authentication fails such that the code number can not be used after the usage period, the code information verification unit 130 checks the information of the terminal 200 And transmits an authentication failure guidance message to the authentication unit 240 (S208). Then, the information verification unit 240 notifies the user of the failure of authentication through the authentication failure guidance message through the user terminal 200 or the employee terminal of the branch office.

However, if the authentication of the code number is successful in step S207, the marketing information providing unit 150 provides the marketing information corresponding to the code number to the information confirming unit 240 of the terminal 200 or the terminal of the salesperson (S209). The information confirmation unit 240 provides the received marketing information to the user in step S209, and informs the user of which marketing service is available.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, It belongs to the scope of right.

Claims (13)

A method for providing a marketing service by a marketing system interworking with one or more financial company servers and terminals,
Extracting any date information based on information received from the financial company servers and generating code information for a service to be provided to users on the date;
Sending the code information to a calendar producer system interlocking with the marketing system, and requesting the code information to be printed on the date of the calendar; And
Providing service information based on the code information
Lt; / RTI >
Wherein the generating the code comprises:
Checking dates from the information received from the one or more financial service servers, the number of visiting customers being less than a preset threshold value; And
Checking financial product information to be provided to the user on the dates
The method comprising the steps of: delete The method according to claim 1,
Wherein the providing of the service information comprises:
Receiving a code number extracted from a code printed on the calendar from the terminal;
Performing authentication for the code number; And
If authentication of the code number is successful, providing service information corresponding to the code number to the terminal
The method comprising the steps of: delete delete delete delete delete A system for providing marketing,
The system interworks with one or more financial service servers and terminals,
A data analyzer receiving information from the one or more financial institution servers and extracting service information to be provided to users on an arbitrary date and on an arbitrary date;
A code generation unit for generating code or code information for a service to be provided on a date extracted by the data analysis unit;
A marketing information storage unit for storing and managing code or code information generated by the code generation unit, performing authentication upon receipt of a code number, and providing service information corresponding to the code number if authentication is successful;
A code information confirmation unit for requesting authentication of the code number to the marketing information storage unit upon receiving a code number from the terminal; And
A code information providing unit for receiving service information for a code number requesting authentication from the marketing information storage unit and providing the received service information to the terminal;
Lt; / RTI >
Wherein the data analyzer extracts a date having a number of visiting customers less than a preset threshold value as an arbitrary date,
Wherein the information includes turnover information of a financial institution and merchandise processing information of a branch office. delete 10. The method of claim 9,
Wherein the code generation unit comprises:
The generated code may be provided to the terminal by a predetermined method such as a PUSH message or a Short Message Service (SMS)
Wherein the calendar information is provided to the calendar producer system in cooperation with the system to request the calendar information to be printed on the calendar. 12. The method of claim 11,
The code information is printed on the calendar in either a QR (Quick Response) code or a NFC (Near Field Communication) tag,
Wherein the code information includes at least one of a code number, financial company information that generated the code, date information that the code is printed or activated, and coupon information for a service that can be provided on the date. 13. The method of claim 12,
The terminal,
A code receiving unit for receiving the code generated by the code generating unit;
A code information collection unit for extracting a code number from the received code or collecting code information from a code printed on the calendar;
A code / code information storage unit for storing and managing the code number extracted by the code information collection unit or the collected code information, and requesting authentication of the code number by the system; And
Receiving an authentication result for the code number from the system and receiving service information corresponding to the code number that succeeds in authentication;
/ RTI >

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