KR101428960B1 - Recognition device of digital content user - Google Patents

Recognition device of digital content user Download PDF

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Publication number
KR101428960B1
KR101428960B1 KR1020140004386A KR20140004386A KR101428960B1 KR 101428960 B1 KR101428960 B1 KR 101428960B1 KR 1020140004386 A KR1020140004386 A KR 1020140004386A KR 20140004386 A KR20140004386 A KR 20140004386A KR 101428960 B1 KR101428960 B1 KR 101428960B1
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user
content
terminal
unique
url
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KR1020140004386A
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Korean (ko)
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오명운
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오명운
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor

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  • General Engineering & Computer Science (AREA)
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Abstract

The present invention relates to a digital content user identification device and method for recognizing a user based on a person based on a URL (Uniform Resource Locator) of a digital content distributor, A user terminal for confirming the digital content distributed by the user; And a user recognizer that distributes the URL and digital content through the Internet, matches the user terminal with the user when the user terminal accesses the URL, and extracts the user unique ID to recognize the user information.

Description

Technical Field [0001] The present invention relates to a digital content user identification device and a digital content user identification device,

The present invention relates to digital content user recognition, and more particularly, to a digital content user identification apparatus and method for recognizing a user based on a person when accessing a URL (Uniform Resource Locator) of a digital content distributor .

Generally, URLs are used to provide various services including digital contents on the Web.

Here, the URL refers to a standard for displaying the location of a file on a server providing various services of a web document. A web browser is a tool that simultaneously supports various types of services existing on the Internet, and simultaneously supports services such as HTTP, FTP, Usenet news, E-mail, Gopher, and Telnet. To obtain the necessary information from a large number of servers that provide these various services, a system for indicating their location is required. A URL is used for this purpose. The URL is used to specify the location of files on each server providing services on the web, including the type of service to be accessed, the location of the server (domain name), and the location of the file. A common syntax consists of a computer name / directory name / file name with protocol: // information.

Conventionally, digital contents are distributed on the web using such URLs, and an IP-based measurement system is used as a method of confirming the users who access the URLs.

For example, when a user clicks a URL including digital contents, header information of a web browser connected to the URL is analyzed, and the user is recognized by a method of recognizing IP.

Figure 1 shows an existing IP-based user identification system.

The existing IP-based user recognition system mainly includes a user detection system 10; The Internet 20 and the user terminal 30.

The Internet 20 refers to a conventional wired or wireless Internet and the user terminal 30 refers to a terminal connected to the Internet 20 by wire or wireless to confirm or use information provided on the web.

Here, the user terminal 30 may be a mobile device such as a smart phone, a computer device such as a notebook computer or a personal computer, a personal digital assistant (PDA), a tablet PC, and the like. It is considered to be a mobile device.

The user detection system 10 distributes digital contents on the Internet 20 and recognizes web browser header information when the URL is accessed by the user terminal 30 to recognize the user. Such a user detection system 10 may be referred to as a normal server.

The user detection system 10 includes a content database (DB) 11 storing various digital contents, a URL generating unit 12 generating a URL for providing the content stored in the content database 11 on the Internet, A content distributing unit 13 for distributing the digital content matched with the URL generated by the generating unit 12 to the Internet 20 and a content distribution unit 13 for matching the digital content distributed on the Internet 20 A Web browser header information extracting unit 14 for extracting header information of the connected terminal web browser by clicking on the URL, extracting the user IP from the extracted header information, an IP based measurement database 14 for storing the extracted user IP as user information, (DB) < / RTI >

In the conventional IP-based user recognition system configured as described above, first, the URL generating unit 12 generates a URL for distributing the content stored in the content database 11. That is, a URL matched with the digital content to be distributed on the Internet is generated.

The content distributing unit 13 distributes the URL to the Internet 20 and when the URL is clicked by the user terminal 30, the digital content corresponding to the URL is provided through the Internet 20.

A user who uses various digital contents distributed through the Internet 20 clicks on the URL using the user terminal 30 carried by the user. Then, the digital content matched to the URL is displayed through the web browser.

When the URL is clicked by the user terminal 30, the web browser header information extracting unit 14 extracts the web browser header information of the user terminal 30, and stores the IP information contained in the extracted web browser header information in the user information 30 And registers them in the IP-based measurement database 15.

That is, the IP information is registered in the IP-based measurement database 15 as user information using digital contents.

On the other hand, another prior art for Internet marketing and advertising, recognizing a user who uses digital contents on the Internet, has been disclosed in the following Patent Document 1 (Korean Patent Laid-Open Publication No. 2001-0000124) .

The prior art disclosed in Patent Document 1 is a marketing tool for promoting a site and enhancing a relationship with a customer (a visitor to a site), and develops various programs and contents of personal accessories that can be usefully used by individuals. It provides internet marketing and advertising method using digital contents that not only recognizes the site at all times when the user uses the program, but also connects to the site when the user uses the logo and URL of each site in the programs.

Korean Unexamined Patent Application Publication No. 2001-0000124 (published on May 1, 2001)

However, when the user clicks the URL including the digital content, the user extracts the header information of the web browser and extracts the IP information from the header information. Accordingly, the same user changes the IP information, It is impossible to measure the number of users accurately.

For example, when the same person changes the IP information of the user terminal and visits the same URL, it is impossible to recognize whether the user is an already visited person or a first visited person.

Also, according to the conventional technologies, even if a plurality of people visit the corresponding URL on the same IP as the router, since the accessed IP information is all the same, it is impossible to discriminate whether one person has visited a plurality of times or has visited several times There was also a problem.

In particular, if the person can not be perceived as in the prior art, the relationship between the persons who are connected through the URL to be distributed can not be accurately grasped, thereby causing the reliability of the advertisement business or the marketing business to deteriorate.

It is an object of the present invention to provide a digital content user identification device capable of recognizing a user based on a person when a URL (Uniform Resource Locator) of a digital content distributor is accessed, And a method thereof.

Another object of the present invention is to provide a digital content user identification device capable of accurately measuring the number of users who distribute a specific URL including digital content and the number of users who accessed the URL through a mobile device, And a method thereof.

It is still another object of the present invention to provide a digital content user identification device for matching a mobile terminal and a user in a 1: 1 manner and generating and managing a unique ID of the matched user in the system, And to provide such a method.

It is still another object of the present invention to provide a digital content user identification apparatus and a method thereof that can utilize the relationship between a distributor and a user identified through distribution of a URL as data.

It is still another object of the present invention to provide a method and system for managing a private IP address of a PC in a situation in which a PC uses a private IP through a fixed IP, a floating IP, and a router, Is a digital content user who is able to accurately identify how many users have used the content on a single PC by connecting the user's telephone number, e-mail address, home address, and the ID of the service operated by the content provider And a method thereof.

delete

According to an aspect of the present invention, there is provided an apparatus for recognizing a digital content user, comprising: a user terminal for confirming a digital content distributed by a distributor of a digital content through a URL distributed through the Internet; Distributing a URL and digital contents via the Internet, and, when the user terminal accesses the URL, matching a user terminal with a user and assigning a user unique ID (ID) to each content and distributor, Wherein the user identifier recognizes whether the content of the corresponding URL received via the user terminal and the unique ID of the content user matched to the content distributor exists when the user terminal accesses the URL, A terminal for giving a unique ID and a user matching unit.

The user recognizer further includes a unique ID extracting and controlling unit for extracting a user unique ID from the terminal information output from the terminal and the user matching unit.

In the above case, the user recognizer stores the extracted user ID as user-based measurement information. When the user ID is duplicated for the same content when the user-based measurement information is stored, the user ID identifies the duplication of the user ID And a user-based measurement database recording the number of times of confirmation.

In this case, the user unique ID is at least any one of a unique ID given beforehand to identify a user, a telephone number input by a user, an e-mail address, a home address, and an ID of a service operated by the contents provider.

In order to achieve the above object, a digital content user identification method according to the present invention includes: (a) a URL generation unit (102) in a user recognizer (100) generates a digital content user identification The content distribution unit 103 in the user recognizer 100 distributes through the Internet 200 and the content confirmation module 301 in the user terminal 300 confirms whether the user terminal 300 is connected to the URL ; (b) when the user terminal 300 is connected to the URL by the user, the user terminal 300 checks whether the user's unique ID exists in the identification information of the user terminal or the user; (c) As a result of the checking in step (b), the user terminal 300 extracts the user's unique ID as the user identification information when the user's unique ID exists. And (d) the user terminal 300 stores the extracted user ID as the user identification information in the user terminal, and at the same time, stores the content identification number, the content distributor, and the content user relationship in the user- (107). ≪ / RTI >

(E) if the user ID does not exist as a result of the checking in step (b), the terminal in the user recognizer 100 and the user matching unit 104 perform a call Generating a user unique ID for one user terminal 300 and extracting the user unique ID in the user recognizer 100 and transmitting the user unique ID to the control unit 106; (f) the user unique ID extracting and controlling unit 106 stores the number of times of confirmation of the content that generated the URL and the relationship between the content distributor and the content user in the user-based measurement database 107 in the user recognizer 100; (g) The terminal and the user matching unit 104 may further include storing the generated user unique ID in the web browser header information extracting unit 105 in the user recognizer 100. [ In the step (e), a user unique ID is generated based on at least one of a content unique value and a distributor unique value.

(H) The action processing unit 109 in the user recognizer 100 associates the terminal with the user matching unit 104 and transmits the user identification information to the user terminal 300 via the user terminal 300 connected to the URL Storing the action information in the user-based measurement database (107) when an action occurs in the content; (i) The relationship analyzer 110 in the user recognizer 100 registers the relationship between the content distributor and the action performer using the action information stored in the user-based measurement database 107, and performs a relationship analysis for compensation Further comprising the steps of:

According to the present invention, a user can be recognized on the basis of a person when a URL (Uniform Resource Locator) of a digital content distributor is accessed, so that the number of users who access the URL through a mobile or computer device can be accurately measured. And can provide a correlation between users and users.

In addition, according to the present invention, there is also an advantage that a digital content user can be correctly recognized by matching a mobile terminal or a computer device with a user in a one-to-one correspondence, and managing a unique ID of the matched user in the system.

In addition, according to the present invention, it is advantageous to utilize the relationship data between the distributor and the user confirmed through the URL distribution to be useful for advertisement business or marketing business.

In addition, according to the present invention, since a person-based user recognition is possible, when a product is recommended through his / her social media, the number of people who purchase the product through recommendation can be matched with the recommended person, There is also an advantage that can be actively utilized in customer management.

1 is a block diagram of a general digital content user recognition system,
2 is a configuration diagram of a digital content user recognition apparatus according to a preferred embodiment of the present invention,
3 is a flowchart illustrating a digital content user identification method according to the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, an apparatus and method for recognizing a digital content user according to a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings.

2 is a block diagram of a digital content user identification device according to a preferred embodiment of the present invention.

The digital content user identification device according to the preferred embodiment of the present invention largely includes a user recognizer 100, the Internet 200, and a user terminal 300. [

The user terminal 300 plays a role of confirming the digital content distributed by the distributor of the digital contents through the URL distributed through the Internet 200. The user terminal 300 may be a mobile device such as a smart phone, a computer device such as a notebook computer or a personal computer, A personal digital assistant (PDA), a tablet PC, or the like.

The user recognizer 100 distributes a URL and digital contents via the Internet 200. When the user terminal 300 accesses the URL, the user recognizer 100 matches the user 300 with the user and extracts the user's unique ID And recognizes the user information.

The user recognizer 100 includes a terminal and a user matching unit 104 for matching the user terminal 300 and the user in a corresponding manner and outputting the terminal information when the user terminal 300 accesses the URL. A web browser header information extracting unit 105 for extracting web browser header information from the terminal information output from the terminal and the user matching unit 104 and extracting IP information and user agent information from the extracted web browser header information, ); A user unique ID extraction and control unit 106 for extracting a user unique ID from the terminal information output from the terminal and the user matching unit 104; Based measurement database 107 that stores the extracted user ID as user-based measurement information and stores a user unique ID in a manner of distinguishing duplication when a user ID is duplicated for the same content when user-based measurement information is stored ).

In addition, the user recognizer 100 includes a content database (DB) 101 storing content to be distributed to a user; A distributor database (DB) 108 in which distributor information is stored; A URL generating unit 102 for generating a URL for content distribution using a content unique value stored in the content database 101 and a distributor unique value stored in the distributor database 108; And a content distributing unit 103 for distributing the URL generated by the URL generating unit 102 and the content corresponding thereto to the Internet 200. [

The user recognizer 100 further preferably includes an action processor 109 for processing an action when an action such as coupon application, membership registration, purchase, etc. is performed in cooperation with the terminal and the user matching unit 104; And a relationship analyzer 110 for analyzing the human-based relationship between the content distributor and the action performer based on the content usage information stored in the user-based measurement database 107.

Hereinafter, the operation of the digital content user recognizing apparatus according to the present invention will be described in detail.

First, the URL generating unit 102 generates a URL for the content to be distributed based on the unique value of the digital content stored in the content database 101 and the distributor unique value stored in the distributor database 108, and the content distribution unit 103 distribute the generated URL to the web via the Internet 200. [

A user who wishes to use the digital content distributed on the Internet 200 accesses the URL distributed to the Internet 200 using the user terminal 300. [ Then, the content identification module in the user terminal 300 confirms the user unique ID. Then, the user ID 100, the parsed information of the called URL, and the header information are transmitted to the user recognizer 100 through the Internet 200.

When the specific URL is clicked by the user terminal 300, the terminal of the user recognizer 100 and the user matching unit 104 match the identification information of the user terminal 300 or the user with the user unique ID. For example, the terminal and the user matching unit 104 match the user terminal with the user at a ratio of 1: 1. In other words, the identification number of the user terminal 300 or the user is matched to one user, and the terminal or the user identification information is transmitted to the user unique ID extraction unit 106 with the user information. And transmits the terminal information to the web browser header information extracting unit 105. If the user's unique ID is not matched to the user's terminal 300 or the identification information of the user, that is, when the user terminal 300 first accesses the URL, at least one of the content unique value or the unique value of the distributed person And transmits the identification information including the user's unique ID to the user's unique ID extraction and control unit 106. The user's unique ID is stored in the web browser.

The Web browser header information extracting unit 105 extracts Web browser header information from the received terminal information, and extracts IP information and user agent information from the extracted Web browser header information. The extracted IP information and user agent information are stored in the database.

The user unique ID extracting and controlling unit 106 extracts a user unique ID included in the terminal or user identification information output from the terminal and the user matching unit 104 and outputs the extracted user unique ID as user identification information Based measurement database 107. The user- At this time, the content confirmation information and the number of times are recorded in the user-based measurement database 107.

Herein, the user unique ID included in the terminal or the user identification information includes a unique number for identifying the terminal or the user, a unique ID given beforehand to distinguish the user, a phone number entered by the user, an email address, a home address, It is preferable to use at least one of IDs of services to be operated.

The unique number for identifying the terminal or user may use the terminal telephone number or the electronic serial number (ESN). The unique number assigned in advance to identify the user may be a unique ID generated by matching the user's terminal information with the user. When the user terminal accesses a specific URL of the Internet 200, the user unique ID is included in the terminal or user identification information, so that the user ID can be easily identified from the terminal or the user identification information, The ID can be extracted. A method of using a telephone number, an e-mail address or a home address as a unique ID of a user, and an ID of a service operated by a content provider is not easy to recognize on a per-user basis as in a PC, Is directly input.

If the user identification number does not exist in the terminal or the user identification information, the unique ID of the user terminal that has confirmed the URL based on at least one of the content unique value or the unique value of the person who distributed the content is generated. The unique user ID generated in this way is stored in the web browser.

The user-based measurement database 107 stores the user's unique ID extracted by the user's unique ID extraction and control unit 106. Here, the user unique ID is information for recognizing the user, and preferably includes user information and user terminal information.

The user-based measurement database 107 preferably stores the user's unique ID in such a manner as to distinguish duplication when the user's unique ID is duplicated for the same content when the user-based measurement information is stored.

The user unique ID stored as such is user-based user terminal identification information, and even when the same person changes the IP of the user terminal and uses the same, the user is recognized as a real person.

For example, according to the present invention, even when the same user uses the same user terminal as information of IPA in the subway, and IP is changed as in the case of using IPB as information at home, .

In addition, even when a plurality of people share the same IP of the Wi-Fi, the user's unique ID is extracted by using the terminal or the user identification information using the IP, and the user is recognized based on the extracted user ID, It is possible to accurately recognize whether or not the content has been used.

Therefore, by using such a person-based user recognition device, it is possible to accurately measure the number of users (number of persons) using the URL and the person who distributes the URL including the digital contents, In the case of an advertisement, it is possible to accurately know how many people have confirmed the advertisement through the one person, so that the accuracy of distribution of the advertisement cost and the like can be improved.

In addition, by using such a person-based user recognizing device, when a person who purchases a product makes a recommendation through his or her social media, the number of people who have been recommended and purchased can be matched with the recommended person. Therefore, it is possible to provide different benefits to both the recommended person and the recommended purchaser, so that it can be applied to the marketing of the company, and it can be efficiently used for attracting new customers and managing existing customers.

The action processing unit 109 is connected to the terminal and the user matching unit 104 and transmits an action such as a coupon application, a membership registration, a purchase, etc. to the user through the user terminal 300 connected to the URL It processes it, and stores the action information in the user-based measurement database 107.

Also, the relationship analyzing unit 110 analyzes the relationship between the content distributor and the action performer using the user unique ID information stored in the user-based measurement database 107. For example, the content analyzer analyzes who has distributed the content, how many users have confirmed through the distributor, and how many of the identified users have signed up for the purchase, purchase, coupon application, and so on. Through this analysis, it is possible to know the degree of relationship between distributor - content verifier - content verifier and action performer. In addition, it is possible to analyze how more people are actively responding to what contents are imported through the distributor. That is, we analyze the relationship based on people. The relationship information analyzed in this way can be used for advertising later or used for compensation.

3 is a flowchart illustrating a digital content user identification method according to the present invention, wherein S represents a step.

A method for recognizing a digital content user according to the present invention includes the steps of (a) generating a URL generated by a URL generating unit (102) in a user recognizer (100) based on a content distributor inherent value and a content unique value, (S101 to S102) of confirming whether the user terminal (300) is connected to the URL, the content confirmation module (301) in the user terminal (300) (b) when the user terminal 300 is connected to the URL by a user, the user terminal 300 confirms whether a user unique ID exists in the user terminal or the user's identification information (S103); (c) As a result of the checking in step (b), if the user unique ID exists, the user terminal 300 extracts the user unique ID as the user confirmation information (S 108); (d) The user terminal 300 stores the extracted user ID as the user identification information in the user terminal, and at the same time, the user checks the number of times the content is checked and the content distributor and the content user relationship in the user- 107) (S109); (e) If it is determined in the step (b) that there is no user unique ID, the terminal and the user matching unit 104 in the user recognizer 100 search for a user unique ID for the calling user terminal 300 (S104) of extracting and transmitting the user unique ID in the user recognizer 100 to the control unit 106; (f) The user unique ID extracting and controlling unit 106 stores the number of times of confirmation of the content that generated the URL and the relationship between the content distributor and the content user in the user-based measurement database 107 in the user recognizer 100 S105 to S106); (g) the terminal and the user matching unit 104 store the generated user unique ID in the web browser header information extracting unit 105 in the user recognizer 100 (S107); (h) The action processing unit 109 in the user recognizer 100, when an action in the content is generated through the user terminal 300 connected to the URL in association with the terminal and the user matching unit 104, (S110 to S111) in the user-based measurement database 107; (i) The relationship analyzer 110 in the user recognizer 100 registers the relationship between the content distributor and the action performer using the action information stored in the user-based measurement database 107, and performs a relationship analysis for compensation And steps S112 to S113.

The digital content user identification method according to the present invention will be described in detail as follows.

First, in step S101, the URL generating unit 102 generates a URL based on the content unique value and the distributor unique value stored in the distributor database 108 to distribute the digital content stored in the content database 101, The distribution unit 103 distributes the generated URL to the web through the Internet 200. [

A user who wishes to use the digital content distributed on the Internet 200 accesses the URL distributed to the Internet 200 using the user terminal 300. [

When a specific URL is called by the user terminal 300 in step S102, it is confirmed in step S103 whether a user unique ID matched with the content exists in the web browser of the user terminal 300 that called the URL.

If the user's unique ID does not exist, the process moves to step S104 to generate a user's unique ID for the user terminal, which is called based on at least one of the content unique value or the unique value of the distributor who has distributed the content, and gives the user's unique ID . Then, in step S105, the content confirmation information and the number of times are recorded in the content database 101 and the user-based measurement database 107. [ The recorded content confirmation information and the number of times can be used for future compensation.

Next, in step S106, the relationship between the content distributor and the content user is registered in the content database and the user-based measurement database. That is, the relationship between the content distributor and the content user is registered by matching the unique value of the content distributor with the user unique ID of the content user. Then, in step S107, the generated unique user ID is stored in the web browser of the user terminal.

On the other hand, if it is determined in step S103 that there is a user unique ID matched with the corresponding content in the identification information of the user terminal or the user, the process proceeds to step S108 to extract the user unique ID.

In step S109, the content confirmation information and the number of times are recorded in the content database and the user-based measurement database.

Next, in step S110, whether or not an action is generated in the content is confirmed. Here, the action means occurrence of an event such as a coupon application, a membership registration, a purchase, and the like.

When an action occurs, the number of actions is stored in the user-based measurement database, and in step S112, the relationship between the content distributor and the action performer is registered. That is, if there is an additional action among the users who confirmed the contents, an action relation between the distributor and the user is additionally registered in the user-based measurement database. That is, a person-based relationship is registered.

Thereafter, in step S113, the relationship is analyzed based on the registered person-based relationship information, and compensation is performed based on the analysis result. For example, a user who has flowed through a content distributor and a distributor, and a user who has flowed through a distributor are matched with each other, and the user is compensated differently based on the matched number.

Although the present invention has been described in detail with reference to the above embodiments, it is needless to say that the present invention is not limited to the above-described embodiments, and various modifications may be made without departing from the spirit of the present invention.

The present invention is applied to a technique of recognizing a user who uses a URL on the Internet. Especially, it is effectively applied to all industries that perform business such as advertising and marketing through URL recognition.

100: User identifier
102: URL generating unit
103: Content distribution section
104: terminal and user matching unit
105: Web browser header information extracting unit
106: User unique ID extraction and control unit
107: User-based measurement database
108: Distributor database
109:
200: Internet
300: User terminal

Claims (10)

delete A user terminal for confirming digital contents distributed by a distributor of digital content through a URL distributed through the Internet; And
And a user recognizer that distributes a URL and digital content through the Internet and matches the user terminal with the user when the user terminal accesses the URL and recognizes the user information by assigning a unique ID to the user terminal,
When the user terminal accesses the URL, the user recognizer searches whether the unique ID of the content user matched with the content of the corresponding URL received through the user terminal exists, and if the unique ID does not exist, And a user matching unit for identifying the digital content user.
The apparatus of claim 2, wherein the user recognizer further comprises a user unique ID extracting and controlling unit for extracting a user unique ID from the terminal information output from the terminal and the user matching unit.
4. The method according to claim 3, wherein the user recognizer stores the extracted user ID as user-based measurement information, and when the user ID is duplicated for the same content at the time of storing the user-based measurement information, And a user-based measurement database for storing the user-based measurement database.
delete The digital content user recognition apparatus of claim 2, wherein the terminal and the user matching unit match the user terminal and the user at a ratio of 1: 1.
(a) The URL generated by the URL generating unit 102 in the user recognizer 100 based on the content distributor inherent value and the content unique value is transmitted to the content distributing unit 103 in the user recognizer 100 via the Internet 200 And the content confirmation module 301 in the user terminal 300 confirms whether the user terminal 300 is connected to the URL (steps S101 to S102);
(b) when the user terminal 300 is connected to the URL by a user, the user terminal 300 confirms whether a user unique ID exists in the user terminal or the user's identification information (S103);
(c) As a result of the checking in step (b), if the user unique ID exists, the user terminal 300 extracts the user unique ID as the user confirmation information (S 108); And
(d) The user terminal 300 stores the extracted user ID as the user identification information in the user terminal, and at the same time, the user checks the number of times the content is checked and the content distributor and the content user relationship in the user- (S109). ≪ RTI ID = 0.0 > [10] < / RTI >
The method of claim 7,
(e) If it is determined in the step (b) that there is no user unique ID, the terminal and the user matching unit 104 in the user recognizer 100 search for a user unique ID for the calling user terminal 300 (S104) of extracting and transmitting the user unique ID in the user recognizer 100 to the control unit 106;
(f) The user unique ID extracting and controlling unit 106 stores the number of times of confirmation of the content that generated the URL and the relationship between the content distributor and the content user in the user-based measurement database 107 in the user recognizer 100 S105 to S106);
(g) The terminal and the user matching unit 104 may further include a step (S107) of storing the generated user unique ID in the web browser header information extracting unit 105 in the user recognizer 100 Digital content user recognition method.
The digital content user identification method according to claim 8, wherein the step (e) generates a user unique ID based on at least one of a content unique value and a distributor unique value.
The method according to claim 7 or 8,
(h) The action processing unit 109 in the user recognizer 100, when an action in the content is generated through the user terminal 300 connected to the URL in association with the terminal and the user matching unit 104, (S110 to S111) in the user-based measurement database 107;
(i) The relationship analyzer 110 in the user recognizer 100 registers the relationship between the content distributor and the action performer using the action information stored in the user-based measurement database 107, and performs a relationship analysis for compensation Further comprising steps (S112-S113).
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Cited By (3)

* Cited by examiner, † Cited by third party
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