KR101415292B1 - Method for advertisement joint buying using social network service - Google Patents

Abstract

A method for advertising joint purchase using a social network service according to an embodiment of the present invention comprises: a joint purchase discount information setting process in which a joint purchase server is set with joint purchase discount information assigning minimum number of participants according to a discount rate and then records the joint purchase discount information in an inherent joint purchase URL; a joint purchase discount information transmitting process in which the joint purchase server transmits the joint purchase URL registered with the joint purchase discount information to a joint purchase member terminal, which is a usage terminal of a member joining in the joint purchase server; an SNS member account site identifying process in which the joint purchase member terminal identifies an account site of an SNS member, who is a member of a group joining the social network service of the member; and a joint purchase discount information relaying process in which the joint purchase member terminal relays and posts the joint purchase URL in the account site of the SNS member by using the social network service. By this, joint purchase can be increased, by setting the discount rate of the joint purchase highly according to the increase in the number of joint purchase participants. Also, according to the embodiment of the present invention, product sale of the joint purchase can be improved by increasing purchasing power, by performing an advertisement of the joint purchase effectively using the SNS.

Description

[0001] The present invention relates to a social network service advertisement method,

The present invention relates to a method of advertising an online joint purchase, and a method of advertising a joint purchase on-line using a social network service (SNS).

In recent years, the way in which products are sold online can be divided into open market type and joint purchase type. In the open market type sales method, a person who intends to sell a product registers his / her own product directly in an online shopping mall that deals with the sale of the product, and when the purchaser requests the purchase of the product, . In the joint purchase type sales method, when a business for selling a product proposes a joint purchase of a specific commodity on an online shopping mall and a plurality of customers indicate a purchase intention according to the proposal, .

Meanwhile, recently, a form of a joint purchase type sales method has been proposed in which a certain discount rate (for example, 50%) for a commodity is fixed and a certain number of persons (for example, And 100 people), the sales method that enables the buyer to buy and sell products according to the predetermined discount rate forms a trend. This is called social commerce type marketing, and it is a sales method provided by sites such as Ticket Monster, Kupang, Grufon, and Wimpef.

However, in the case of a method of selling a social commerce type, that is, a time, a person and a discount rate for a sales requirement, and selling the product when the sales requirement is satisfied, If not, merchandise sales are not allowed for customers who have already made a purchase, because the merchandise sales requirements are not met. Therefore, there is a problem that the purchase intention of the customer who wants to purchase can not be reflected in the commodity trading activity at a certain discount rate due to the cancellation of the commodity sale for all the customers who have applied for the purchase because the above requirement is not satisfied.

In addition, even in the case of a merchandise seller who has commissioned a commodity sale, even if a customer who purchases a commodity of a certain number or more is not collected, the opportunity to sell a commodity to a customer who has already expressed intention to purchase is lost.

In addition, even in the case of an online shopping mall company that sells commodities, the requirement for applying the set discount rate is not satisfied, so that advertisements for the commodities through the homepage can not be received.

On the other hand, when a joint purchase is made, it is necessary to advertise joint purchase. Such joint purchase advertisement is passively performed. A joint purchaser advertises that joint purchases are being made by posting related articles on the progress of joint purchase on a bulletin board such as an Internet café or a cafeteria meeting café. In this way, the joint purchase is canceled when the advertisement is not effectively performed because the passive advertisement is mainly performed and the minimum number of participants of the joint purchase can not be recruited.

Korean Patent Application No. 10-2010-0130999

The technical problem of the present invention is to increase joint purchase. In addition, the technical problem of the present invention is to carry out advertisement of joint purchase efficiently.

In the embodiment of the present invention, a common purchase discount information setting process in which a common purchase server sets up a common purchase discount information in which a minimum number of participants is allocated per discount rate and records the same in a unique common purchase URL; A joint purchase discount information transmission step of the joint purchase server transmitting a joint purchase URL in which the joint purchase discount information is registered to a joint purchase member terminal that is a use terminal of a member who joined the joint purchase server; An SNS member account site identification process of identifying the account site of the SNS member that is a member of a group subscribed to the member's social network service; And a joint purchase information relaying step of relaying the joint purchase URL to an account site of the SNS member by utilizing the social network service and publishing the joint purchase information, .

The SNS member account site grasp process also grasps SNS member detailed information including at least one of gender information, age information, and preference information of the SNS member.

The collective purchasing discount information relay process includes the step of posting the collective purchasing URL only to the account site of the SNS member having the gender information matching the use gender of the goods among all the members of the group to which the member subscribed to the social network service belongs process; A step of posting the joint purchase URL only to an account site of an SNS member having age information matched with a use age of the product; And posting the joint purchase URL only to an account site of an SNS member having preference information matched with usage tastes of the goods; At least one of them.

The joint purchase discount information includes an additional discount coupon number for each member. If the SNS member purchases and purchases a joint purchase using the additional discount coupon number, the discount is provided.

After the joint purchase discount information relay process, the joint purchase member terminal transmits at least one of the address of the SNS member account site that posted the joint purchase discount information and the SNS member detailed information to the joint purchase server ; ≪ / RTI >

The joint purchase server posts the number of participants of the joint purchase participant and the discount rate according to the number of participants in real time on the SNS member account site.

The SNS member account site identification process may include transmitting a number of recommendation members selected from among the members of the group subscribed to the member's social network service to the joint purchase server, And the joint purchase discount information relay process posts the joint purchase URL to the account site of the recommendation member.

The joint purchase server transmits a message to the person who holds the maximum number of members of the recommendation member for a predetermined period of time to pay a joint purchase item advertised through the joint purchase URL free of charge.

According to the embodiment of the present invention, it is possible to increase the joint purchase by setting a large discount rate of the joint purchase as the number of the participants of the joint purchase is increased. Also, according to the embodiment of the present invention, advertisements for joint purchase can be effectively performed by using the SNS, and the purchasing power can be increased, thereby improving the sales of products for joint purchase.

FIG. 1 is a view showing a state in which joint purchase prices are set differently according to the number of joint purchase participants according to an embodiment of the present invention. FIG.
FIG. 2 is a diagram illustrating a concept of advertising a joint purchase through an SNS according to an embodiment of the present invention. FIG.
FIG. 3 is a diagram illustrating a joint purchase advertisement system according to an embodiment of the present invention. FIG.
4 is a block diagram of a joint purchasing member terminal subscribing to a joint purchasing server according to an embodiment of the present invention;
5 is a block diagram of a configuration of a joint purchase server according to an embodiment of the present invention;
6 is a flowchart illustrating an SNS joint purchase advertisement method according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, in order to explain the present invention in detail so that those skilled in the art can easily carry out the present invention. . Other objects, features, and operational advantages of the present invention, including its effects and advantages, will become more apparent from the description of the preferred embodiments. It should be noted that the same reference numerals are used to denote the same or similar components in the drawings.

FIG. 1 is a view showing a state in which a joint purchase price is set differently according to the number of joint purchase participants according to an embodiment of the present invention. FIG. 2 is a conceptual diagram illustrating a concept of advertising joint purchase through SNS according to an embodiment of the present invention Respectively.

Hereinafter, the term "goods" includes goods of the types such as mobile phones, food and beverage goods, non-domestic tickets, vouchers, discount coupons, etc., and various services provided by the store may be included in the concept of goods. For example, a variety of services such as restaurants, bathing, insurance sales, loan business, barber service, massage service, and catering service may be included in the product concept.

It is an advanced form of e-commerce due to the increase of internet usage. It means that buyers who need one product purchase by purchasing goods as a main body, by buying as a group, It is said to buy at less than price. That is, in the joint purchase type sales method, when a company for product sale proposes a joint purchase for a specific commodity on an online shopping mall and a plurality of customers indicate a purchase intention according to the proposal, It is a way to sell the product.

When there is a purchase request of a customer according to a set discount rate selling method (also referred to as a 'social commerce type selling method') in which a product is sold according to a set discount rate, The discount rate varies depending on the number of buyers. For example, if a predetermined discount rate (for example, 50%) is set for a commodity, and a certain number of persons (for example, 100 persons) or more within a certain period of time When you apply for a purchase and meet the sales requirements, a sales method that allows you to buy and sell products at a specified discount rate forms a trend.

However, in the case of a method of selling a social commerce type, that is, a time, a person and a discount rate for a sales requirement, and selling the product when the sales requirement is satisfied, If not, merchandise is not allowed to be sold to customers who have already made a purchase because the merchandise sales requirements are not met. Therefore, there is a problem that the purchase intention of the customer who wants to purchase can not be reflected in the commodity trading activity at a certain discount rate due to the cancellation of the commodity sale for all the customers who have applied for the purchase because the above requirement is not satisfied.

In order to solve this problem, as shown in FIG. 1, the embodiment of the present invention sets the discount rates differently according to the number of the minimum participants participating in the joint purchase, so that the joint purchase is made in any case. 1, the minimum number of participants is 1, 11, 51, and 101 for each discount rate. Also, the higher the number of participants participating in the joint purchase, the higher the discount rate.

For example, if a participant participates in a joint purchase by the deadline of joint purchase, the joint purchase is made at 100% of the normal price. If two to ten participants join the joint purchase until the joint purchase deadline, If the participant from 11 to 50 participants participates in the joint purchase until the joint purchase deadline, the joint purchase is made at a price of 80% of the normal price. If a participant from a person to 100 people participates in a joint purchase, the joint purchase is made at a price of 50% of the normal price. If a participant of 101 or more participates in the joint purchase until the joint purchase deadline, Make purchases. Therefore, it is possible to solve the conventional problem that the participant can not reach the number of participants and the joint purchase is not made.

On the other hand, when a joint purchase is made, it is required to advertise joint purchase. Such joint purchase advertisement is performed passively. The co-purchasing promoter posts articles related to the joint purchase on the bulletin boards such as Internet cafes and club meetings cafes, and advertises that joint purchases are being made by posting related articles on the progress of such joint purchases. This passive collective purchase advertisement can not attract many participants in a joint purchase. Therefore, the embodiment of the present invention uses a social network service (SNS) as shown in FIG. 2 to overcome this.

A social network service (SNS) is an online service that establishes a network of people who share particular interests or activities. Such social network services may include Twitter, Facebook, Me2Day, KatoK, Cacao Story, and Muffle. In an embodiment of the present invention, after obtaining an advertisement agreement from a member who joined a joint purchase server that is a member of a joint purchase server, a group purchase of a joint purchase advertisement . For example, as shown in FIG. 2, a member who joins the joint purchase server joins the first NSNS group 10, which is a specific SNS group of the first NSNS service, and joins the first NSNS members of the first NSNS group 10 And has information on the second NS group of the second NSN group by subscribing to the second NSN group 20 which is a specific SNS group of another second social network service.

The member who joins the joint purchase server collectively purchases the first SN members who are members of the first SN group 10 of the first social network service by using the joint purchase member terminal that is subscribed to the joint purchase server, And advertise that joint purchases are being made to the second NS members who are members of the second NSNS group 20 of the other second social network service.

Here, advertisements can be made in various forms. A joint advertisement advertisement article can be posted on each account site of the SNS members, or a joint purchase site address can be posted on each account site of the SNS members. Therefore, if only the information of the member who joined the one joint purchase server is utilized, it is possible to automatically advertise to a large number of SNS members, so that another SNS user can see the joint purchase advertisement article, It is possible to recruit co-purchasing participants exponentially. This will be described in detail below.

4 is a block diagram of a joint purchasing member terminal joining a joint purchasing server according to an embodiment of the present invention. FIG. 5 is a block diagram of a joint purchasing member system according to an embodiment of the present invention. FIG. 2 is a block diagram of a joint purchase server according to an embodiment of the present invention;

The embodiment of the present invention includes a joint purchase server 200, a joint purchasing member terminal 100 subscribed to a joint purchase server, an SNS group 300, and a wire / wireless communication network 400.

The wired / wireless communication network 400 may allow data communication between the joint purchase member terminal 100 and the joint purchase server 200 that are subscribed to the joint purchase server or allow the joint purchase member terminal 100, which is subscribed to the joint purchase server, The wired / wireless communication network 400 may be implemented as a wired / wireless mobile communication network or a network communication network. For example, the joint purchasing member terminal 100 and the joint purchasing server 200, which are subscribed to the joint purchase server, are connected to each other through a wireless mobile communication network (MSC), which is composed of a base transceiver station (BTS) and a mobile switching center (MSC) The advertisement and relevant information can be transmitted and received through the internet communication network in accordance with the Internet protocol such as TCP / IP (Transmission Control Protocol / Internet Protocol) can do.

The SNS group 300 (300a, 300b) refers to the SNS group formed by the member's affiliated SNS.

For example, when a member who joins a joint purchase server joins the Twitter and has the first, second, third, fourth, and fifth members as followers, the first, second, , The fourth and fifth members constitute the first SNs group on Twitter. Likewise, when a member who joins a joint purchase server joins Cyworld and has members A, B, and C in one village, these members A, B, and C are members of the second group in cyworld .

The Joint Purchase Member 100 that joins the Joint Purchase Server refers to a terminal used by a person who joins the Joint Purchase Server 200 as a member. Here, the joint purchase server member refers to a person who agrees to utilize his or her SNS information and is a member of the joint purchase server 200. When joining such a joint purchase server member, the user can utilize his or her own SNS information, and thus a price for the same can be provided to the joint purchase server member. For example, if you join as a joint purchase server member, you will be offered a discount rate of joint purchase, or if you have a large number of SNS members in the joint purchase server, you can increase the additional discount rate, To the joint purchase server member. Of course, a predetermined condition for registering as a joint purchase server member, for example, a condition that the number of SNS members should be equal to or more than a certain number, should be satisfied.

In the following description, the joint purchasing member terminal 100, which is subscribed to the joint purchasing server 100, is referred to as a mobile purchaser, A communication terminal will be described as an example. However, the terminal to which the present invention can be applied is not limited to the above-described type but may be a desktop computer, a notebook computer, a slate PC, a digital broadcasting terminal, a PDA (Personal Digital Assistants) , A portable multimedia player (PMP), a navigation device, a digital camera, and an MP3 layer player (MP3P), which are capable of communicating with external servers and terminals.

4, the joint purchasing member terminal 100 joining the joint purchase server includes an RF unit 140, a data processing unit 150, an audio processing unit 160, a microphone 170, a speaker 180, An input unit 120, a display unit 130, an SNS member database 190, and an SNS advertisement application 110.

The RF unit 140 performs a wireless communication function with the joint purchase server 200. The RF unit 140 includes an RF transmitter (not shown) for up-converting and amplifying the frequency of a transmitted signal, an RF receiver (not shown) for low-noise amplifying the received signal and down-converting the frequency.

The data processing unit 150 includes a receiver for demodulating and decrypting the joint purchase discount information received from the joint purchase server 200 and extracting data packets. And a transmitter for encoding and modulating the SNS member account site and the SNS member detailed information acquired by the SNS advertisement application 110 into a data packet and transmitting it to the joint purchase server 200. [ For this, the data processing unit 150 may include a modem and a CODEC. Here, the codec may include a data codec for processing data and an audio codec for processing a voice packet to output an analog signal of a voice form. The SNS member account site and SNS member detailed information will be described later in the description of the SNS advertisement application 110. [

The audio processing unit 160 reproduces a voice analog signal output from the audio codec through the speaker 180 or converts the voice analog signal input from the microphone 170 into a data form and transmits the data to the audio codec of the data processing unit 150 . The microphone 170 receives the user's voice and the speaker 180 outputs the voice signal provided by the audio processor 160. [

The display unit 130 displays the joint purchase discount information received from the joint purchase server 200 and displays information input from the member who joined the joint purchase server through the input unit 120. [ The input unit 120 provides an input interface window through which information input from members joining the joint purchase server can be input. The input unit 120 may be input through a keypad having a key or a key combination, or may be input through a touch screen panel.

 The SNS member database 190 is a database storing SNS member detailed information including at least one of position information, gender information, age information, and preference information of the SNS member. When the member who subscribes to the joint purchase server inputs gender information, age information, and taste information of the members of each SNS group, the input information is stored as the SNS member database 190. In addition, the SNS member database 190 may store the account site address of the SNS member. The account site address of the SNS member can be received from the member and stored. The SNS member database 190 may be a hard disk drive, an SSD drive, a flash memory, a CF card, an SD card (Secure Digital card), an SM card (Smart Media Card), an MMC card (Multi-Media Card), a Memory Stick, or the like, or may be provided in a separate server.

In addition, the joint purchase member terminal 100 that has joined the joint purchase server may be installed with a mobile application (hereinafter, referred to as 'SNS advertisement application') as a program for grasping the account site of the SNS member and detailed information of the SNS member . The SNS advertisement application 110 installed in the joint purchasing member terminal 100 joining the joint purchase server log-in and registers with the joint purchasing server 200 and then transmits the RF signal to the RF unit 140, the data processing unit 150, the audio processing unit 160 The microphone 170, the speaker 180, the input unit 120, the display unit 130, and the SNS member database 190 to receive and display the joint purchase discount information from the joint purchase server 200. FIG.

The SNS advertisement application 110 provides the joint purchase discount information registration icon, and when the member who joined the joint purchase server clicks the joint purchase discount information registration icon, the joint purchase discount information is registered in the account site of the SNS member. In addition, the SNS advertisement application 110 grasps the SNS member account site and SNS member detailed information of the SNS members belonging to the specific group of the SNS joined by the member joining the joint purchase server, and transmits the SNS member account site and the SNS member detailed information to the joint purchase server 200. In addition, the SNS advertisement application 110 receives the joint purchase discount information from the joint purchase server 200, and then uses the social network service to add the joint purchase discount information to the SNS member's account site, which is a member of the group subscribed to the social network service And posts it. The SNS advertisement application 110 may be installed in a joint purchasing member terminal 100 that is downloaded from a Google market, a T-store, or the like and subscribes to a joint purchase server as a software program.

For reference, the SNS member account site refers to an account site used by members belonging to the SNS group to which the member who joined the joint purchase server joins. Each subscriber who has subscribed to the social network service has a unique account site address, and this SNS subscriber is sharing his / her interests with other SNS members through his / her own account site.

In addition, the form of publishing the joint purchase discount information to the account site of the SNS member and posting the same may be in various forms. The joint purchase URL, which is a unique URL on which the joint purchase discount information is posted, may be posted on the account site of the SNS member. Or the joint purchase discount information itself can be posted directly to the SNS member's account site so that it can be viewed by others. There are various ways of posting the joint purchase URL at the account site of the SNS member. For example, after a member who joined the joint purchase server accesses the SNS member's account site to activate the text book window, When the joint purchase discount information registration icon provided in the SNS advertisement application 110 is clicked, the joint purchase discount information is input to the currently active letter registration window.

Also, the collective purchase discount information refers to discount information according to the number of participants participating in the joint purchase.

[First Item]
Joint purchaser

discount rate

1 person

100%

2 to 10 people

90%

11 ~ 50 people

80%

51 ~ 100 people

50%

101 or more

30%

According to the joint purchase discount information referring to [Table 1], when one participant participates in joint purchase until the joint purchase deadline, it is sold as 100% of the normal price, and from 2 to 10 participants Sells as a price of 90% of normal price when participating in joint purchase, sells as price of 80% of normal price when participant from 11 to 50 people join joint purchase until joint purchase deadline, and until joint purchase deadline If a participant from 51 to 100 members participates in a joint purchase, it will be sold at a price of 50% of the normal price. If more than 101 participants participate in joint purchase by the joint purchase deadline, they will be sold at a price of 30% of the normal price .

The joint purchase server 200 includes a data communication unit 210 and a joint purchase discount information setting unit 220 as shown in FIG.

The data communication unit 210 transmits / receives data to / from the joint purchasing member terminal 100, which is subscribed to the joint purchasing server, via the wired / wireless communication network 400. The data communication unit 210 transmits the joint purchase discount information to the joint purchase member terminal 100 that joins the joint purchase server through the wired / wireless communication network 400. Also, the data communication unit 210 receives the address of the SNS member account site and the SNS member detailed information from the joint purchase member terminal 100 that is subscribed to the joint purchase server through the wired / wireless communication network 400.

The joint purchase discount information setting unit 220 receives the joint purchase discount information from the manager of the joint purchase server 200, and stores the discount information in a separate database. As shown in [Table 1], the discount rate according to the number of participants is inputted for each product.

6 is a flowchart illustrating an SNS joint purchase advertisement method according to an embodiment of the present invention.

First, the common purchase server 200 has a process of setting joint purchase discount information in which the minimum number of participants is allocated for each discount rate (S602). The manager of the joint purchase server 200 receives the discount rate according to the number of the participants for each commodity as shown in [Table 1], and stores the discount rate in a separate database. The discount rate varies depending on the number of participants. The larger the number of participants participating in the joint purchase, the larger the discount rate. Even if the joint purchaser concludes with the final one person, the joint purchase is made even if the discount rate is minimized.

In addition, the joint purchase discount information may be issued for each member who joins the joint purchase server with an additional discount coupon number. For example, an additional discount coupon of 1% may be provided to the member joining the first joint purchase server, and an additional discount of 2% may be provided to the member joining the second joint purchase server. The A member who is the same SNS member of the member who joined the first co-purchasing server is allowed to participate in the joint purchase by using the additional discount coupon number to obtain an additional discount of 1%. Likewise, if the member B who is the same SNS member of the member who joined the second joint purchase server participates in the joint purchase using the additional discount coupon number, he / she gives an additional discount of 2%. This is to give each member a different benefit according to their performance.

The joint purchase server 200 generates a unique joint purchase URL (S604), and records the joint purchase discount information input from the manager of the joint purchase server 200 in the web page of the joint purchase URL thus generated. The URL is an abbreviation of a uniform resource locator. It expresses any file or service on the Internet with a network service required to search for and interpret any specific information, file, or resource existing on the Internet, and directly receives data from the corresponding web page Can come.

The joint purchase server 200 transmits a joint purchase request to the joint purchase member terminal 100, which is a terminal used by a member who joined the joint purchase server 200, And transmits the purchase URL (S606).

Then, the joint purchase member terminal 100 joining the joint purchase server grasps the account site and SNS member detailed information of the SNS member, which is a member of the group subscribed to the social network service of the member who joined the joint purchase server (S608 ). An SNS member is an SNS member who has a relationship with a member who joined the joint purchase server. For example, when a member who joins a joint purchase server joins the Twitter and has the first, second, third, fourth, and fifth members as follower, the first, second, , 4th and 5th members will become SNS members of Twitter. Similarly, if a member who joins a joint purchase server joins Cyworld and has members A, B, and C in one village, these members A, B, and C become members of Cyworld.

Therefore, the account site of the SNS member refers to an account site (e.g., a visitor site) used by the members belonging to the SNS group to which the member who joined the joint purchase server belongs. Each subscriber who has subscribed to the social network service has a unique account site address, and this SNS subscriber is sharing his / her interests with other SNS members through his / her own account site. For example, if you use Twitter, SNS members have their own account site (visitor site) on the Twitter, and they are interacting with their followers on the SNS through these account sites. The account site of the SNS member can be grasped in various ways. For example, when the member who joined the joint purchase server logs in to the SNS, the SNS advertisement application 110 can grasp the account site address of the corresponding SNS member list. If the member who subscribes to the joint purchase server constructs a separate SNS member database 190 by organizing and inputting the account sites of the members of each SNS group to which the SNS member application belongs, ) To identify the SNS member's account site.

The SNS member detailed information is detailed information of the SNS members including at least one of the location information, the sex information, the age information, and the taste information of the SNS member. Age information and taste information of the members of each SNS group to which the member joining the joint purchase server collects and stores them as the SNS member database 190. The SNS advertisement application 110 stores the SNS member database 190 ) Of the SNS member.

The account site identification process (S608) of the SNS member can identify the account site of the SNS member from the SNS member database 190 as described above, but can directly refer to the SNS member from the member who joined the joint purchase server 200 Can be selected and received. A member who is a member to recommend a joint purchase URL among the members of the social network service group to which the member is subscribed can be selected. Therefore, the joint purchasing member terminal 100 can receive the recommendation member from the user of the joint purchasing member terminal 100. The number of members of the recommended member selected in this manner is transmitted to the joint purchase server 200.

In the above, the joint purchasing member does not mean only those who participated in the joint purchase but includes those who are interested even if they do not participate in the joint purchase. Therefore, it is not necessarily required to join the joint purchase server 200 as a member, and the recommendation member can be selected even if the joint purchase server 200 does not join the joint purchase server 200.

On the other hand, when a large number of recommendation members to publish a joint purchase URL are selected, it is necessary to make a reward such as paying the product free of charge. This is because they can maximize the advertising effect by recommending joint purchase URLs competitively. To this end, the joint purchase server transmits a message to the person having the largest number of recommended members during the preset period, to pay the joint purchase goods advertised through the joint purchase URL free of charge. Since the joint purchase server 200 receives the number of members of the recommendation member from the use terminal of each participant, the number of members of the recommendation member can be known. These free payment messages include free coupons and more. Therefore, the person who receives the free payment message by recommending the most members can obtain the goods free of charge.

Suggested members of SNS

Number of referrals (number of members recommended)
Kim Suh

108 times
Park Min-joon

88 times
Eugene

79 times

As shown in the above Table 2, it is assumed that a name of 'Kim Su-sik', which is a person who recommends his SNS member most frequently during a preset period (for example, until the end of joint purchase) It is possible to maximize the advertising effect through the recommended competition by presenting the goods to the person free of charge.

The joint purchase member terminal 100 joining the joint purchase server relays the joint purchase URL to the account site of the SNS member identified using the social network service (S610).

The joint purchase URL may be registered in the account site of the SNS member, which is a recommended lottery member. The form for relaying and publishing the joint purchase URL may be in various forms. For example, after a member who has joined the joint purchase server accesses the SNS member's account site to activate the text registration window of the SNS member's account site, the joint purchase discount information registration icon provided in the SNS advertisement application 110 The user can input a joint purchase URL in which the joint purchase discount information is recorded into the text registration window of the account site of the currently activated SNS member.

Accordingly, the SNS member having the account site on which the joint purchase URL is uploaded can confirm the joint purchase by checking the joint purchase URL posted on the account site of the SNS member. Also, other SNS members visiting the account site of the SNS member will also be able to see the joint purchase URL and know that the joint purchase is being made. As a result, it is possible to maximize the advertising effect because the advertisement of the joint purchase becomes a result of being other than the SNS member. Also, the joint purchase URL posted on the account site of the SNS member may be re-registered to the account site of other SNS members subscribed to the social network service to which the SNS member subscribes. Therefore, it is possible to maximize the advertising effect because the co-purchase URL can be spread exponentially.

In addition, the target of the SNS member posted by relaying the joint purchase URL can be selected selectively in order to maximize the advertisement efficiency.

For example, the joint purchase URL is posted only to the account site of the SNS member having the gender information that matches the gender use of the product, among all the members of the group to which the member who subscribes to the joint purchase server subscribed to the social network service is subscribed. For example, if a co-purchased item is a female swimwear, a joint purchase URL is posted only on the account site of a female SNS member. Publishing the URL of the joint purchase on the male SNS member's account site is not only effective but also has the negative effect of ad suppression. Likewise, the joint purchase URL can be posted only to the account site of the SNS member having age information matching with the age group of the co-purchased product. In addition, the common purchase URL can be posted only on the account site of the SNS member having preference information matched with the usage taste of the co-purchased product.

Meanwhile, after the joint purchase discount information relay process, the joint purchase member terminal 100 that has joined the joint purchase server 100 receives at least one of the address of the SNS member account site that posted the joint purchase discount information and the SNS member detailed information To the joint purchase server 200 (S612). Accordingly, the joint purchase server 200 can publish the number of the members of the joint purchase participant and the discount rate according to the address of the received SNS member account site and SNS member detailed information in real time in the SNS member account site (S614).

 Therefore, the SNS member can view the number of the participants of the joint purchase and the discount rate according to the real time, and when they reach the desired discount rate, they can purchase the product by participating in the joint purchase. As a result, the number of participants of the joint purchase and the corresponding discount rate can be registered on the SNS member account site in real time, thereby encouraging participation in joint purchase.

Also, if the SNS member participates in the joint purchase, a message can be posted on the account site of the SNS member that the additional discount will be made in accordance with the increase in the number of purchase participants of the other SNS members. The joint purchase server 200 knows the address of the SNS member account site so that when the SNS member requests to purchase the product, the joint purchase server 200 also inputs the address of the SNS member account site, It is possible to know whether or not the member has purchased it. Therefore, the more SNS members participate, the more discount you can give. The message that the additional discount can be made is posted on the account site of another SNS member to induce the purchase. Therefore, according to the embodiment of the present invention, advertisements for joint purchase can be effectively performed by using the SNS, and joint purchase can be increased.

It is to be understood that both the foregoing general description and the following detailed description of the present invention are exemplary and explanatory and are intended to provide further explanation of the invention as claimed. It is intended that the present invention cover the modifications and variations of this invention provided they come within the scope of the appended claims and their equivalents.

100: joint purchasing member terminal
110: SNS advertising application
190: SNS Member Database
200: joint purchase server
300: SNS group

Claims (8)

A joint purchase discount information setting step of setting a joint purchase discount information in which a joint purchase server allocates a minimum number of participants per discount rate, and recording the joint purchase discount information in a web page of a unique joint purchase URL;
A joint purchase discount information transmission step of the joint purchase server transmitting a joint purchase URL in which the joint purchase discount information is registered to a joint purchase member terminal that is a use terminal of a member who joined the joint purchase server;
An SNS member account site identification process of identifying the account site of the SNS member that is a member of a group subscribed to the member's social network service; And
The joint purchase member terminal relaying the joint purchase URL to the account site of the SNS member using the social network service and posting the joint purchase URL;
/ RTI >
The SNS member account site identification process also grasps the SNS member detailed information including at least one of the gender information, age information, and taste information of the SNS member,
After the joint purchase discount information relay process, the joint purchase member terminal transmits at least one of the address of the SNS member account site that posted the joint purchase discount information and the SNS member detailed information to the joint purchase server. Further comprising:
The joint purchase server posts the number of participants of the joint purchase participant and the corresponding discount rate in real time on the SNS member account site,
The collective purchasing discount information relay process is a process in which, among all the members of the group to which the member subscribed to the social network service belongs,
A step of posting the joint purchase URL only to the account site of the SNS member having gender information matched with the gender of the goods;
A step of posting the joint purchase URL only to an account site of an SNS member having age information matched with a use age of the product; And
A step of posting the joint purchase URL only on the account site of the SNS member having preference information matched with the taste of the product; And at least one of the above-
The joint purchase discount information includes an additional discount coupon number for each member,
If the SNS member participates in the joint purchase using the additional discount coupon number and purchases it,
The SNS member account site identification process selects a recommendation member, which is a member for recommending the joint purchase URL, from the members of the group subscribed to the social network service of the member, and transmits the number of the selected recommendation member to the joint purchase server Lt; / RTI &
Wherein the common purchase discount information relay process posts the joint purchase URL to the account site of the recommendation member,
Wherein the joint purchase server transmits a message that a joint purchase product advertised through a joint purchase URL is paid free of charge to a person who has the largest number of the recommended members during a preset period of time.
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