KR101396126B1 - Method and system for providing a personalization service based on subscriber identify module - Google Patents

Abstract

The present invention includes a program for receiving a personalization service according to a location of a user in a subscriber identity module (USIM) card, a zone DB for a zone based service in a subscriber identity module (USIM) A system and method for providing a personalization service based on a subscriber identity module in which base station information is collected using parameters related to location information, and the location of the user terminal is identified based on the collected information, thereby providing a personalization service corresponding to the identified location .

A personalization service providing system based on a subscriber identity module according to the present invention includes a subscriber identification module for receiving location information from a user terminal and transmitting an area entry location report upon entering a new area based on the location information, USIM) a Subscriber Identity Module (USIM) card having a Location Based Services (LBS) program; Upon receipt of the location area service start message by the user, the location area service start message is transmitted to the USIM card, the timer management message is received from the USIM card, and a timer expiration message is transmitted to the USIM card A user terminal for transmitting current location information to the USIM card; Area service start message to the user terminal through the communication network and then receives an area entry location report from the USIM card through the user terminal after a predetermined time elapses, A USIM location information server for routing a connection of the user terminal to a content server to provide a personalized service corresponding to the entered area location; And a content server for providing the user terminal with a personalization service corresponding to the location of the area where the user terminal has entered.

According to the present invention, a personalization service according to a location of a terminal can be provided to a user terminal based on a subscriber identity module (USIM). In addition, the personalization service set by the user can be provided to other terminals through the subscriber identity module (USIM), regardless of the user's location.

USIM, card, location, personalization service, Zone, DB, parameters, LBS, base station, content

Description

[0001] SYSTEM AND METHOD FOR PROVIDING PERSONNEL IDENTITY MODULE-BASED PERSONALIZATION SERVICE [0002]

The present invention relates to a system and method for providing a personalization service based on a subscriber identity module, and more particularly, to a system and method for providing a personalization service based on a subscriber identity module (USIM) card, A Zone DB for the Zone Based Service is generated in the USIM, the location information of the user terminal is collected based on the parameters related to the location information, and the personalization service corresponding to the identified location is obtained To a subscriber identity module based personalization service providing system and method.

2. Description of the Related Art [0002] Recently, various services based on a user's location using a wireless communication network have been provided. For example, department stores, credit card companies, etc. have a higher marketing capacity for low-cost mobile coupons for high-quality customers, which are more frequently purchased than non-specific customers, as the frequency of use of various reserves, points and discount coupons for consumers is increasing. Strengthening. Accordingly, a zone based advertisement service is provided based on the location of the user. In this case, the franchisees expect to increase their sales by downloading discount coupons to superior customers entering within a radius of 500 meters, which is the same as the base station service area, rather than recognizing the narrow zone area where the user terminal is located. Accordingly, in order to provide push type location area based advertisement service to users in a situation where technology development is required, various techniques for real-time location positioning based on a base station of a user terminal are being developed.

However, there are the following technical problems in commercializing a base station-based real-time location positioning function in a user terminal.

First, the network-based positioning method periodically requests the location registration from the network to the terminal to locate the terminal, but there is a limit to the acceptance due to the network load as the number of subscribers increases. Also, the power consumption of the terminal according to the periodic location registration of the terminal is increased, and accordingly, the battery of the terminal is exhausted early.

Secondly, although the GPS positioning used as the existing solution has an accurate position, there is a problem that indoor positioning is impossible when the user terminal is located in a building, and the power consumption of the terminal is also increased due to periodic GPS positioning .

Third, the stand-alone solutions such as Bluetooth, RFID and Zigbee, which are widely used as the RTLS (Real Time Locating System), need to change hardware (H / W) of the existing terminal and install AP (Access Point) And there is a problem that the maintenance cost is excessively increased.

Fourth, the solution that operates at the application terminal of the terminal needs to change the software of the terminal, and it is not applicable to the terminal in use.

Fifth, affiliated franchisees wishing to offer a zone based advertisement service do not want to increase the cost of additional terminals or increase the membership maintenance cost due to network load.

Accordingly, there is a demand for a technique capable of providing a Zone Based advertisement service having a service radius of the radius of the base station.

According to an aspect of the present invention, there is provided a mobile communication system including a subscriber identity module (USIM) card, a program for receiving a personalization service according to a user's location, a Zone DB To a subscriber identity module (USIM), collects base station information using parameters related to location information, locates a user terminal based on the collected base station information, and provides a personalization service corresponding to the identified location. A method and system for providing a module based personalized service, a location information server and method thereof, a subscriber identity module (USIM), a user terminal and a method thereof, a subscriber identity module (USIM) card, and a method thereof.

According to another aspect of the present invention, there is provided a system for providing personalization services based on a subscriber identity module, the system comprising: a mobile terminal for receiving location information from a user terminal and receiving an area entry location report upon entering a new area based on the location information, A subscriber identity module (USIM) card for sending a voice message via a subscriber identity module (USIM) location based service (LBS) program; Upon receipt of the location area service start message by the user, the location area service start message is transmitted to the USIM card, the timer management message is received from the USIM card, and a timer expiration message is transmitted to the USIM card A user terminal for transmitting current location information to the USIM card; Area service start message to the user terminal through the communication network and then receives an area entry location report from the USIM card through the user terminal after a predetermined time elapses, A USIM location information server that routes a connection of the user terminal to a content server to provide a personalized service corresponding to the entered area location; And a content server for providing the user terminal with a personalization service corresponding to the location of the area where the user terminal has entered.

According to another aspect of the present invention, there is provided a subscriber identity module (USIM) location information server including: a communication unit for communicating with a user terminal and a content server; A location area information providing unit for providing location area database information of the user terminal; A program provider for downloading a subscriber identity module (USIM) location based service (LBS) program to the user terminal; An access routing unit for routing a connection of the user terminal to a content server when receiving an area entry location report from the subscriber identity module (USIM) location based service (LBS) program; And a controller for providing location area DB information and a USIM LBS program to the user terminal and routing the connection of the user terminal to a corresponding content server when receiving an area entry location report from the USIM LBS program.

According to another aspect of the present invention, there is provided a subscriber identity module (USIM) card, which is inserted into a user terminal and connected to the subscriber identity module through a subscriber identity module (USIM) The location area database information is downloaded and stored. If the location information received from the user terminal exists in the location area database information in the personalization service time, an area entry location report is transmitted to the user terminal To the subscriber identity module (USIM) location information server.

Herein, the subscriber identity module (USIM) location-based service (LBS) program includes an MCC, an MNC, a LAC, an MSC ID, an RNC ID, a Node-B ID, Check the parameters and confirm them.

Upon receiving the location area service start message from the user terminal, the USIM location based service (LBS) program transmits a timer management message to the user terminal, receives a timer expiration message from the user terminal , The mobile terminal determines whether the user terminal has entered the specific area and transmits an entry area entry position report to the subscriber identity module (USIM) location information server through the user terminal.

According to another aspect of the present invention, there is provided a user terminal comprising: a card connector for inserting and connecting a subscriber identity module (USIM) card; A communication unit for communicating with the subscriber identity module location information server and the content server; And receives a location area service start message from the subscriber identity module location information server and transmits the message to the subscriber identity module (USIM) card, and transmits a timer management message from the subscriber identity module (USIM) Upon receipt, the timer counts a predetermined period of time, and then transmits a timer expiration message to the USIM card, and receives an area entry position report from the USIM card and transmits the zone entry position report to the subscriber identity module location information server A control unit (MSM) for controlling the apparatus; A storage unit for storing contents received from the content server; And a display unit for displaying the received content.

According to another aspect of the present invention, there is provided a method for providing a personalization service based on a subscriber identity module, the method comprising: providing a subscriber identity module (USIM) card, a USIM location information server, A method for providing a module-based personalization service, comprising the steps of: (a) the USIM location information server downloading location area database information and a subscriber identity module (USIM) location-based service (LBS) program to the USIM card via the user terminal; (b) the USIM location information server transmits a location area service start message to the user terminal upon user request; (c) transferring the location area service start message from the user terminal to the USIM card; (d) the USIM card transmitting a timer management message to the user terminal; (e) when the user terminal counts a predetermined time, transmitting a timer expiration message to the USIM card; (f) transferring the current location information of the user terminal to the USIM card; (g) transmitting an area entry location report to the USIM location information server through the user terminal when the USIM card enters a new area based on the location information; (h) routing the connection of the user terminal to the content server by the USIM location information server; And (i) providing the personalization service corresponding to the location of the area in which the content server has entered the user terminal to the user terminal.

According to another aspect of the present invention, there is provided a method for providing a personalization service based on a subscriber identity module of a subscriber identity module (USIM) location information server, including a user terminal having a subscriber identity module (USIM) (USIM) location information service (LBS) program for downloading location area database information and a subscriber identity module (USIM) location-based service (LBS) program to the user terminal, step; (b) transmitting a location area service start message to the user terminal by a user request; (c) receiving an area entry location report from the subscriber identity module (USIM) card via the user terminal; And (d) routing the connection of the user terminal to the content server.

According to another aspect of the present invention, there is provided a method for providing a personalization service based on a subscriber identity module of a user terminal, the method comprising: providing a subscriber identity module location information server and a content server, The method comprising the steps of: (a) receiving a location area service start message from the subscriber identity module location information server and delivering the location area service start message to the subscriber identity module (USIM) card; (b) receiving a timer management message from the subscriber identity module (USIM) card; (c) counting a predetermined time and delivering a timer expiration message to the subscriber identity module (USIM) card; (d) forwarding current location information to the subscriber identity module (USIM) card; (e) receiving an area entry location report from the subscriber identity module (USIM) card and transmitting the received area entry location report to the subscriber identity module location information server; (f) routing access to the content server; And (g) receiving a personalization service corresponding to the current location information from the content server.

According to another aspect of the present invention, there is provided a method of providing a personalization service based on a subscriber identity module of a subscriber identity module card, the method comprising: receiving subscriber identity module (USIM) location information A method for providing a subscriber identity module based personalization service in a subscriber identity module (USIM) card communicating with a server, the method comprising: (a) receiving, from the subscriber identity module (USIM) location information server, a Subscriber Identity Module (USIM) (LBS) program and location area database information; (b) transmitting a timer management message to the user terminal and receiving current position information from the user terminal when the personalization service time is reached; (c) determining whether the current location information is present in the location area database information and determining whether the current location information has entered a new location area; And (d) when the user terminal enters the new location area, transmitting an area entry location report for the personalization service corresponding to the new location area to the user terminal.

In the step (b), when receiving the location area service start message from the subscriber identity module (USIM) location information server through the user terminal, it is confirmed that the time is the personalization service time and the timer management message is transmitted to the user terminal And receives the current location information from the user terminal after receiving the timer expiration message from the user terminal.

In step (c), a parameter including the MCC, the MNC, the LAC, the MSC ID, the RNC ID, the Node-B ID, and the hard ID is inquired and confirmed that the user terminal has entered a new location area.

According to another aspect of the present invention, there is provided a method for providing a personalization service based on a subscriber identity module of a subscriber identity module (USIM) location information server according to the present invention, the program being recorded as a program on a computer readable medium. Also, the method for providing a personalization service based on a subscriber identity module of a user terminal according to the present invention can be recorded as a program on a computer-readable medium. The subscriber identity module-based personalization service providing method of the subscriber identity module (USIM) card according to the present invention can be recorded as a program on a computer-readable medium.

According to the present invention, a personalization service according to a location of a terminal can be provided to a user terminal based on a subscriber identity module (USIM).

In addition, the personalization service set by the user can be provided to other terminals through the subscriber identity module (USIM), regardless of the user's location.

In addition, it is possible to implement the USIM Cell ID positioning method without hardware change of the USIM card without changing the terminal and additional cost.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout. Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram schematically illustrating a configuration of a subscriber identity module-based personalization service providing system according to an embodiment of the present invention.

1, a subscriber identity module-based personalization service providing system 100 according to the present invention includes a Universal Subscriber Identity Module (USIM) card 110, a user terminal 120, a communication network 130, A USIM location information (LBS) server 140, and a content server 150.

The USIM card 110 receives the current location information from the user terminal 120 and transmits a zone entry location report to the USIM location information server 140 via the user terminal 120 based on the current location information (USIM) location-based service (LBS) program for transmitting the subscriber identity module (USIM).

When the user terminal 120 receives the location area service start message from the USIM location information server 140 in response to a user request, the user terminal 120 transmits the received location area service start message to the USIM card 110, Upon receiving a timer management message, a timer expiration message is delivered to the USIM card 110, and the current location information is transmitted to the USIM card 110.

The communication network 130 may be a mobile communication network such as a WCDMA network.

The USIM location information server 140 transmits a location area service start message to the user terminal 120 via the communication network 130 and then transmits a location area service start message to the user terminal 120 from the USIM card 110 And routes the connection of the user terminal 120 to the content server 150 to provide a personalized service corresponding to the location of the area where the user terminal 120 has entered.

The content server 150 provides the user terminal 120 with a personalization service corresponding to the location of the area where the user terminal 120 enters. At this time, the personalized service can be an advertisement service, can be information on the weather of the corresponding area, and can be a product information providing service.

2 is a block diagram illustrating a functional block configuration of a subscriber identity module (USIM) card according to an embodiment of the present invention.

Referring to FIG. 2, a subscriber identity module (USIM) card 110 according to the present invention includes a terminal connection unit 210, a location-based service program unit 220, and a location database 230.

The terminal connection unit 210 is inserted into the user terminal 120 and electrically connected thereto.

The location-based service program unit 220 is generated by downloading a subscriber identity module (USIM) location-based service (LBS) program from the USIM location information server 140 through the user terminal 120. In the case of the personalization service time If the location information received from the user terminal 120 exists in the location area database 230, the area entry location report is transmitted to the USIM location information server 140 through the user terminal 120.

 In addition, the subscriber identity module (USIM) location-based service (LBS) program includes MCC, MNC, LAC, MSC ID, RNC ID, Node-B ID and Sertor ID to indicate that user terminal 120 has entered a specific area Check and confirm the parameters.

Upon receiving the location area service start message from the user terminal 120, the USIM location based service (LBS) program transmits a timer management message to the user terminal 120, Upon receiving the timer expiration message, the user terminal 120 determines whether the user terminal 120 has entered a specific area, and transmits the zone entry location report to the USIM location information server 140 through the user terminal 120.

The Zone DB 230 is generated by downloading the location area database information from the USIM location information server 140, and stores location information of each jurisdiction area according to each base station location.

3 is a block diagram schematically showing a functional block configuration of a user terminal according to an embodiment of the present invention.

3, a user terminal 120 according to the present invention includes a card connection unit 310, a communication unit 320, a control unit 330, a storage unit 340, a display unit 350, and an input unit 360 do.

The card connection unit 310 is inserted and electrically connected to the USIM card 110.

The communication unit 320 communicates with the USIM location information server 140 and the content server 150 via the communication network 130.

The control unit 330 is implemented by, for example, an MSM chip, and is electrically connected to the card connection unit 310. The control unit 330 receives the location area service start message from the USIM location information server 140 and transmits the received location area service start message to the USIM card 110. When the timer management message is received from the USIM card 110, Transmits a timer expiration message to the USIM card 110, receives the zone entry position report from the USIM card 110, and transmits the zone entry position report to the USIM position information server 140.

The storage unit 340 stores the content received from the content server.

The display unit 350 displays the received content.

The input unit 360 receives an operation command, a selection command, and the like from a user.

4 is a block diagram schematically showing a functional block configuration of a USIM position information server according to an embodiment of the present invention.

4, the subscriber identity module (USIM) LBS server 140 includes a communication unit 410, a location area information providing unit 420, a program providing unit 430, an access routing unit 440, And a control unit 450.

The communication unit 410 communicates with the user terminal 120 and the content server 150 via the communication network 130.

The location area information providing unit 420 provides the user terminal 120 with a location area database.

The program providing unit 430 downloads the subscriber identity module (USIM) location service (LBS) program (Serving Cell Searching Applet) to the user terminal 120.

The access routing unit 440 routes the connection of the user terminal 120 to the content server 150 when receiving the area entry location report from the subscriber identity module (USIM) location based service (LBS) program.

The control unit 450 provides the location area DB information and the USIM LBS program to the user terminal 120 and transmits the connection of the user terminal 120 to the corresponding content server 150 when receiving the area entry location report from the USIM LBS program .

Herein, the location area DB information includes parameter information used for zone entry determination shown in Table 1 below. Table 1 below shows the parameters used to determine zone entry in order to generate a Zone DB for a Zone Based Service in a specific area.

parameter Description MCC Mobile Country Code MNC Mobile Network Code LAC Location Area Code UC-ID MSC MSC ID RNC RNC ID Node-B Node-B ID Sector Sector ID

Table 1 shows parameters defined as standards in the 3GPP TS 31.111 standard. MCC denotes a mobile communication country code, MNC denotes a mobile communication network code, LAC denotes a location area code, MSC denotes a mobile switching center identifier, an RNC base station controller identifier, Denotes a base station identifier, and Sector denotes a sector identifier.

5 is a flowchart illustrating a method of providing a personalization service based on a subscriber identity module according to an embodiment of the present invention.

5, the USIM location information server 140 according to the present invention transmits a Zone DB information and a subscriber identity module (USIM) location based service (LBS) program to a USIM card (Step S510).

Accordingly, the USIM card 110 is provided with a USIM location based service (LBS) program to form a location-based service program unit 220, and a location area database 230 based on the location area database information is generated (S512).

Next, the USIM location information server 140 transmits a Zone Service start message to the user terminal 120 via OTA (SMS) in response to a user request (S520).

If the TP-Protocol-ID of the received message is "0x7f" and the Data Coding Scheme is Class 2, the user terminal 120 transmits a location area service start message to the USIM card 110 (S530).

Meanwhile, the USIM card 110 transmits a Timer-Management proactive UICC command to the user terminal 120 according to a USIM LBS program (S540).

The user terminal 120 counts a predetermined time according to the timer management message and delivers a timer expiration message to the USIM card 110 when the timer requested by the USIM card 110 expires at step S550.

Then, the user terminal 120 transmits the current location information to the USIM card 110 (S560).

The USIM card 110 transmits an area entry location report to the USIM location information server 140 through the user terminal 120 based on the received location information (S570).

The USIM location information server 140 routes the connection of the user terminal 120 to the content server 150 (S580).

The content server 150 provides the personalization service corresponding to the location of the area where the user terminal 120 has entered to the user terminal 120 (S590).

Thereafter, the USIM LBS Applet of the USIM card 110 checks whether the Zone Service remains active, and repeats the process from step S530 if it is activated.

In addition, the USIM location information server 140 transmits a Zone Service termination message to the user terminal 120 via the OTA (SMS) by a user request. Accordingly, when the TP-Protocol-ID of the received message is "0x7f " and the data coding scheme is class 2, the user terminal 120 transmits a corresponding Zone Service termination message to the USIM card 110. [ Accordingly, the USIM LBS Applet of the USIM card 110 transmits a "TIMER-MANAGEMENT" proactive UICC command message to the user terminal 120 in order to disable the Zone Service after analyzing the message and release the registered timer, The personalization service operation is terminated.

FIG. 6 is a flowchart illustrating a process for determining whether a USIM LBS Applet enters a user terminal zone according to an exemplary embodiment of the present invention.

6, when the USIM LBS Applet of the USIM card 110 receives a "TIMER-EXPIRATION" event message from the user terminal 120 (S610), the USIM LBS Applet transmits a location information request, that is, "PROVIDE-LOCAL- ) "proactive UICC command message to the user terminal 120 (S620).

The USIM LBS Applet of the USIM card 110 receives location information of the MCC, the MNC, the LAC, and the cell ID from the user terminal 120 (S630).

Then, the USIM LBS Applet of the USIM card 110 checks whether the location information received from the user terminal 120 is included in the Zone DB 230 (S640).

If the location information received from the user terminal 120 is included in the Zone DB 230 (S650-YES), the USIM LBS Applet of the USIM card 110 uses the "SEND-SHORT-MESSAGE" proactive UICC command And transmits an area entry location report message to the USIM LBS server 140 through the user terminal 120 (S660).

FIG. 7 is a flowchart illustrating a method for providing a subscriber identity module-based personalization service of a subscriber identity module (USIM) location information (LBS) server according to an embodiment of the present invention.

7, the USIM LBS server 140 provides location area database information and subscriber identity module (USIM) location-based services (LBS) through the location area information providing part 420 and the program providing part 430. [ ) Program to the user terminal 120 (S710).

At this time, as shown in FIG. 10, the USIM LBS server 140 determines the latitude and longitude at the center of each zone and the radius (for example, 1 km: changed by the operator) from the center to the service area And manages a WCDMA base station list covering the corresponding zone. 10 is a diagram illustrating a location area on a map to provide a personalization service according to a user location according to an embodiment of the present invention.

As shown in FIG. 10, a desired service area of a specific zone to be provided with a Zone Based Service is displayed in a blue line and displayed on a map using address information for a WCDMA base station (BTS) You can see if you are covering a specific zone. In FIG. 10, the area indicated by a red circle is a WCDMA base station area, that is, Zone DB, as a personalized service area to be managed according to the present invention. For example, the Zone DB for each WCDMA base station is shown in Table 2 below.

Classification Area Zip code UCID Base station name MSC BTS Myeong-gu Myeong-dong 2 Address 33-1 2010252 2010252 Myeongdong W WCDMA Jungji-gu Euljiro 2 36-1 Uljiro 2-ga (Cheongdam-gyo) 2010655 2010655 Wooji office W WCDMA

Accordingly, the user terminal 120 transmits the location area database information and the subscriber identity module (USIM) location based service (LBS) program downloaded from the USIM location information server 140 to the USIM card 110, And manages the location area database 230 in which information as shown in Table 2 is stored.

The USIM location information server 140 transmits a location area service start message to the user terminal 120 according to a user request (S720).

The USIM location information server 140 receives the area entry location report from the USIM card 110 through the user terminal 120 (S730).

The USIM location information server 140 routes the connection of the user terminal 120 to the content server 150 through the connection routing unit 440 (S740).

Accordingly, the personalization service corresponding to the location information of the user terminal 120 is provided from the content server 150 to the user terminal 120.

8 is a flowchart illustrating a method for providing a personalization service based on a subscriber identity module of a user terminal according to an embodiment of the present invention.

Referring to FIG. 8, the user terminal 120 according to the present invention receives the location area service start message from the USIM LBS server 140 and transmits it to the USIM card 110 (S810).

Then, the user terminal 120 receives the timer management message from the USIM card 110 (S820).

Upon receiving the timer management message, the user terminal 120 counts a predetermined time and transmits a timer expiration message to the USIM card 110 (S830).

Meanwhile, the user terminal 120 transmits the current location information received from the base station having the current location to the USIM card 110 (S840).

Then, the user terminal 120 receives the area entry position report from the USIM card 110 and transmits it to the USIM position information server 140 (S850).

Then, the user terminal 120 accesses the content server 150 through the USIM location information server 140 (S860).

Then, the user terminal 120 receives the personalization service corresponding to the current location information from the content server 150 (S870).

9 is a flowchart illustrating a method of providing a personalization service based on a subscriber identity module of a subscriber identity module card according to an embodiment of the present invention.

9, a USIM card 110 according to the present invention includes a subscriber identity module (USIM) location-based service (LBS) program and a location area database Zone DB) information is downloaded and stored (S910).

Thereafter, the USIM card 110 is operated according to a subscriber identity module (USIM) location-based service (LBS) program and received from the USIM location information server 140 via the user terminal 120, (S920).

Upon receiving the location area service start message, the USIM card 110 confirms that it is a personalization service time, transfers the timer management message to the user terminal 120, and receives the timer expiration message from the user terminal 120 (S930) .

Then, the USIM card 110 receives the current location information from the user terminal 120 (S940).

The USIM card 110 checks whether the current location information exists in the location area database (S950), and determines whether the user terminal 120 has entered a new location area (S960).

At this time, the USIM card 110 inquires and verifies the parameters including the MCC, the MNC, the LAC, the MSC ID, the RNC ID, the Node-B ID, and the Sertor ID to confirm that the user terminal 120 has entered a new location area.

When the user terminal 120 enters a new location area (S960-YES), the USIM card 110 transmits an area entry location report for the personalization service corresponding to the new location area to the user terminal 120 (S970).

Meanwhile, a subscriber identity module-based personalization service providing method of a subscriber identity module (USIM) location information server according to the present invention can be recorded as a program on a computer-readable medium such as a CD or a USB memory. Also, a method for providing a personalization service based on a subscriber identity module of a user terminal according to the present invention can also be recorded as a program on a computer-readable medium. The personalization service providing method based on the subscriber identity module of the subscriber identity module (USIM) card according to the present invention can be recorded as a program on a computer readable medium such as a smart card.

As described above, according to the present invention, there is provided a method for periodically loading a Zone DB in a Universal Subscriber Identity Module (USIM) card inserted in a user terminal, a method for periodically loading a Zone DB in a USIM and a terminal using a parameter defined in the 3GPP TS 31.111 standard, A processor for collecting Serving base station information periodically between the processors of the server, a function of inquiring the collected base station information of the base station with the base station information of the zone DB, and a personalization service corresponding to the location information from the content server to the user terminal A personalization service providing system and method based on a subscriber identity module can be realized.

It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the present invention as defined by the following claims and their equivalents. Only. The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

The present invention can be applied to a service and a system for providing multimedia contents such as moving pictures from a server to a terminal.

In addition, when a user desires to know a specific advertisement or information in an area where the user is located, the advertisement and information can be applied to a system and a service providing a specific advertisement or information for the area.

Also, the present invention can be applied to a service and a system capable of providing a specific personalized service according to a location of a user through another user's terminal using a USIM card of the user.

And, it can be applied to a service and a system that provide a specific personalized service according to the area where the user is located without changing the terminal and additional cost.

1 is a block diagram schematically illustrating a configuration of a subscriber identity module-based personalization service providing system according to an embodiment of the present invention.

2 is a block diagram illustrating a functional block configuration of a subscriber identity module (USIM) card according to an embodiment of the present invention.

3 is a block diagram schematically showing a functional block configuration of a user terminal according to an embodiment of the present invention.

4 is a block diagram schematically showing a functional block configuration of a USIM position information server according to an embodiment of the present invention.

5 is a flowchart illustrating a method of providing a personalization service based on a subscriber identity module according to an embodiment of the present invention.

FIG. 6 is a flowchart illustrating a process for determining whether a USIM LBS Applet enters a user terminal zone according to an exemplary embodiment of the present invention.

FIG. 7 is a flowchart illustrating a method for providing a subscriber identity module-based personalization service of a subscriber identity module (USIM) location information (LBS) server according to an embodiment of the present invention.

8 is a flowchart illustrating a method for providing a personalization service based on a subscriber identity module of a user terminal according to an embodiment of the present invention.

9 is a flowchart illustrating a method of providing a personalization service based on a subscriber identity module of a subscriber identity module card according to an embodiment of the present invention.

10 is a diagram illustrating a location area on a map to provide a personalization service according to a user location according to an embodiment of the present invention.

Description of the Related Art

100: Personalization service providing system based on subscriber identity module

110: USIM card 120: User terminal

130: communication network 140: USIM LBS server

150: content server 210:

220: Location Based Service Program Part 230: Zone DB

310: card connection part 320: communication part

330: control unit 340:

350: Display section 360: Input section

410: communication unit 420: location area information providing unit

430: Program providing unit 440: Connection routing unit

450:

Claims (15)

(USIM) location-based service (LBS) program for receiving location information from a user terminal and transmitting an area entry location report upon entering a new area based on the location information through the user terminal A module (USIM) card; Upon receipt of the Zone Service start message, it transmits the location area service start message to the USIM card, receives a timer management message from the USIM card, and when a predetermined time elapses, An Expiration message to the USIM card and transmitting current location information to the USIM card; And transmits the location area service start message to the user terminal through a communication network. After a predetermined time elapses, the USIM card receives an area entry position report from the USIM card, A USIM location information server for routing a connection of the user terminal to a content server to provide a corresponding personalized service; And A content server for providing the user terminal with a personalization service corresponding to a location of the area where the user terminal has entered; And a subscriber identity module based personalization service providing system. A communication unit for communicating with a user terminal and a content server; A location area information providing unit for providing location area database information of the user terminal; A program provider for downloading a subscriber identity module (USIM) location based service (LBS) program to the user terminal; An access routing unit for routing a connection of the user terminal to a content server when receiving an area entry location report from the subscriber identity module (USIM) location based service (LBS) program; And Providing a location area DB information and a USIM LBS program to the user terminal and routing the connection of the user terminal to a corresponding content server when receiving an area entry location report from the USIM LBS program; (USIM) location information server. Connected to the user terminal, (USIM) location information service (LBS) program and location area database information from the subscriber identity module (USIM) location information server through the user terminal, and stores the location area database information Transmits an area entry location report to the subscriber identity module (USIM) location information server through the user terminal if location information received from the user terminal exists in the subscriber identity module (USIM) The subscriber identity module (USIM) location-based service (LBS) program, when receiving a location area service start message from the user terminal, transmits a timer management message to the user terminal, When receiving the Timer Expiration message, it determines whether the user terminal has entered a specific area, and transmits the entry area entry position report to the subscriber identity module (USIM) location information server through the user terminal Subscriber identity module card. The method of claim 3, The subscriber identity module (USIM) location-based service (LBS) program includes a Mobile Country Code (MCC), a Mobile Network Code (MNC), a Location Area Code (LAC) The RNC ID, the Node-B ID, and the Sertor ID. delete A card connector for inserting and connecting a Subscriber Identity Module (USIM) card; A communication unit for communicating with the subscriber identity module location information server and the content server; And receives a location area service start message from the subscriber identity module location information server and transmits the message to the subscriber identity module (USIM) card, and transmits a timer management message from the subscriber identity module (USIM) Upon receipt, the timer counts a predetermined period of time, and then transmits a timer expiration message to the USIM card, and receives an area entry position report from the USIM card and transmits the zone entry position report to the subscriber identity module location information server A control unit (MSM) for controlling the apparatus; A storage unit for storing contents received from the content server; And A display unit for displaying the received content; Lt; / RTI > A method for providing a subscriber identity module based personalization service in a system including a user terminal having a subscriber identity module (USIM) card, a USIM location information server, and a content server, (a) the USIM location information server downloading location area database information and a subscriber identity module (USIM) location based service (LBS) program to the USIM card via the user terminal; (b) transmitting, by the USIM location information server, a Zone Service start message to the user terminal at the request of the user; (c) transferring the location area service start message from the user terminal to the USIM card; (d) delivering a Timer Management message to the user terminal; (e) when the user terminal counts a predetermined time, transmitting a timer expiration message to the USIM card; (f) transferring the current location information of the user terminal to the USIM card; (g) transmitting an area entry location report to the USIM location information server through the user terminal when the USIM card enters a new area based on the location information; (h) routing the connection of the user terminal to the content server by the USIM location information server; And (i) providing the personalization service corresponding to the location of the area in which the content server has entered the user terminal to the user terminal And a subscriber identity module based personalization service providing method. A user terminal having a subscriber identity module (USIM) card and a Subscriber Identity Module (USIM) communicating with a content server. A method for providing a subscriber identity module based personalization service of a location information server, (a) downloading location area database information and a subscriber identity module (USIM) location-based service (LBS) program to the user terminal; (b) transmitting a Zone Service start message to the user terminal; (c) receiving an area entry location report from the subscriber identity module (USIM) card via the user terminal; And (d) routing the connection of the user terminal to the content server; A subscriber identity module based personalization service providing method of a subscriber identity module (USIM) location information server. A subscriber identity module-based personalization service providing method of a user terminal, which is electrically connected to a subscriber identity module (USIM) card and communicates with a subscriber identity module location information server and a content server via a communication network, (a) receiving a location area service start message from the subscriber identity module location information server and delivering the message to the subscriber identity module (USIM) card; (b) receiving a timer management message from the subscriber identity module (USIM) card; (c) counting a predetermined time and delivering a timer expiration message to the subscriber identity module (USIM) card; (d) forwarding current location information to the subscriber identity module (USIM) card; (e) receiving an area entry location report from the subscriber identity module (USIM) card and transmitting the received area entry location report to the subscriber identity module location information server; (f) routing access to the content server; And (g) receiving a personalization service corresponding to the current location information from the content server; And a subscriber identity module based on the subscriber identity module. A method for providing a subscriber identity module based personalization service of a Subscriber Identity Module (USIM) card electrically connected to a user terminal and communicating with a Subscriber Identity Module (USIM) location information server through the user terminal, (a) downloading and storing a subscriber identity module (USIM) location-based service (LBS) program and location area database information from the subscriber identity module (USIM) location information server through the user terminal; (b) delivering a timer management message to the user terminal in case of personalization service time, and receiving current position information from the user terminal; (c) determining whether the current location information is present in the location area database information and determining whether the current location information has entered a new location area; And (d) when the user terminal enters the new location area, transmitting an area entry location report for the personalization service corresponding to the new location area to the user terminal; Lt; / RTI > In step (b), when the location area service start message is received from the subscriber identity module (USIM) location information server through the user terminal, it is confirmed that the time is the personalization service time, and the timer management message is transmitted to the user terminal And receiving current location information from the user terminal after receiving a timer expiration message from the user terminal. delete 11. The method of claim 10, In step (c), it is determined whether the user terminal has entered a new location area by using a mobile country code (MCC), a mobile network code (MNC), a location area code (LAC), an MSC ID, an RNC ID, And confirming and checking parameters including the identity of the subscriber identity module. A computer-readable medium having recorded thereon the method of claim 8. A computer-readable medium having recorded thereon the method of claim 9. A computer-readable medium having a program recorded thereon according to any one of claims 10 to 12.

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