KR101369504B1 - Device and method for providing contents separately - Google Patents

Abstract

The present invention relates to a method and an apparatus for providing content division. The present invention comprises the steps of: receiving a content request including content identification information from a user terminal, extracting a plurality of sub contents based on the content identification information, and generating a sub content code for each of the plurality of sub contents; And transmitting a content response including the plurality of sub content codes and control codes for the plurality of sub contents to the user terminal. The plurality of sub content codes are included in each of a plurality of layers, and the control code includes display rank information for the plurality of sub contents, and is based on the display rank information and is a first layer among the plurality of layers. May include code that displays the top of the list.
According to the present invention, the user can maximize the readability of the content, the user can easily understand a plurality of related contents in units of layers, and can increase the page loading speed because it does not waste hardware resources.

Description

DEVICE AND METHOD FOR PROVIDING CONTENTS SEPARATELY}

The present invention relates to a method and apparatus for providing content division, and more particularly, to a method and apparatus for efficiently and effectively dividing content of a web page.

In recent years, due to the rapid development of network infrastructure, the Internet has deepened into everyday life. In particular, the explosive spread of smartphones is breaking down the time and space constraints of the Internet use.

The web page is interpreted and displayed in the web browser of the user terminal, and the service provider providing the web service conducts various studies to effectively arrange a plurality of contents included in the web page so that the user can comfortably and effectively view the content. Doing.

Conventionally, a web page is displayed in a web browser, when a plurality of content forms a web page, and the web page is out of the overall size of the screen, a scroll bar is displayed together, so that the user can view all the content included in the web page. In order to confirm, the scroll bar was controlled through an input device such as a mouse, a keyboard, or a touch pad. In this case, there is a problem that a user cannot concentrate on each content in one web page in that different contents constitute one web page. In particular, when a web page contains a large amount of content, the user must control scrolling from the top to the bottom of the web page. Therefore, the user's eyes are not focused on the content, and the edge of the web browser where the scroll bar is located and the content are located. You will cross over.

In addition, according to the related art, since a web page must request, receive, and process content even if the web page is not currently displayed, not only wasting network traffic, but also hardware resources such as graphics memory and CPU execution time. It can be a waste of money. This not only wastes resources of a client-side electronic terminal executing a web browser, but also wastes hardware resources of a web server and a database storing web pages.

Prior art document (Korean Patent Publication No. 10-2006-0080011) discloses a method and apparatus for reconfiguring a web page according to the resolution information of the display means of the user terminal and providing it to the user terminal.

It is an object of the present invention to maximize the readability of the content by dividing and reconstructing a plurality of content displayed on the user terminal in units of layers, a plurality of related content can be easily understood by the user in units of layers, The present invention provides a method and apparatus for providing content division that can speed up page loading because it does not waste hardware resources.

As a technical means for achieving the above-described technical problem, in the content division providing method according to the first aspect of the present invention, receiving a content request including content identification information from a user terminal, based on the content identification information, Extracting a plurality of sub contents, generating a sub content code for each of the plurality of sub contents, and a content response including the plurality of sub content codes and a control code for the plurality of sub contents; Transmitting to. The plurality of sub content codes are included in each of a plurality of layers, and the control code includes display rank information for the plurality of sub contents, and is based on the display rank information and is a first layer among the plurality of layers. May include code that displays the top of the list.

An apparatus for providing content division according to the second aspect of the present invention includes a content request receiver that receives a content request including content identification information from a user terminal, and a content extraction unit that extracts a plurality of sub contents based on the content identification information. And a content code generator for generating a sub content code for each of the plurality of sub contents and a content response including the plurality of sub content codes and a control code for the plurality of sub contents to the user terminal. Contains wealth. The plurality of sub content codes are included in each of a plurality of layers, and the control code includes display rank information for the plurality of sub contents, and is based on the display rank information and is a first layer among the plurality of layers. May include code that displays the top of the list.

According to a third aspect of the present invention, there is provided a content division providing method, comprising: transmitting a content request including content identification information to a content division providing apparatus, a plurality of sub content codes and the plurality of sub content codes from the content division providing apparatus. Receiving a content response including a control code for, generating a layer corresponding to each of the plurality of sub content codes, the layer including the respective content code, and a first layer among the plurality of layers Displaying.

The content providing terminal according to the fourth aspect of the present invention comprises a content request transmitting unit for transmitting a content request including content identification information to a content division providing apparatus, a plurality of sub content codes and the plurality of sub content codes from the content division providing apparatus. A content response receiver for receiving a content response including a control code for the layer; a layer generator corresponding to each of the plurality of sub content codes, and a layer generator for generating a layer including the respective sub content codes; And a content display unit for displaying one layer at the top.

According to an embodiment of the present invention having the above configuration, by dividing and reconstructing a plurality of content displayed on the user terminal in units of layers, the user can maximize the readability of the content, the plurality of content associated with each other Can be easily understood on a per-layer basis, and does not waste hardware resources, thereby providing a method and apparatus for providing content division that can increase page loading speed.

1 is a block diagram illustrating a content division providing system according to an embodiment of the present invention.
2 is a block diagram showing the configuration of a content providing terminal according to an embodiment of the present invention.
3 is a block diagram illustrating a configuration of an apparatus for providing content division according to an embodiment of the present invention.
4A is an exemplary diagram illustrating an example screen for providing a plurality of contents in units of screens in a method of providing content division according to an embodiment of the present invention.
4B is an exemplary diagram illustrating an example screen in which a plurality of contents are changed in order by a user's selection in the method of providing content division according to an embodiment of the present invention.
5 is a flowchart illustrating a method of dividing and providing content by a content providing terminal according to an embodiment of the present invention.
6 is a flowchart illustrating a method of dividing and providing content by an apparatus for providing content division according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between . Also, when an element is referred to as "comprising ", it means that it can include other elements as well, without departing from the other elements unless specifically stated otherwise.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating a content division providing system according to an embodiment of the present invention.

The content splitting providing system according to an exemplary embodiment of the present invention may include a user terminal 100 connected to the network N, a content splitting providing apparatus 200, and a database 290.

The network N may be a local area network (LAN), a wide area network (WAN), a value added network (VAN), a personal area network (PAN) mobile radio communication network) or satellite communication network.

The user terminal 100 may be implemented as a computer, a portable terminal, a television, or the like, which can be connected to a remote server through the network N or to be connected to other terminals and servers. Here, the computer includes, for example, a notebook computer, a desktop computer, a laptop computer, and the like, each of which is equipped with a web browser (WEB Browser), and the portable terminal may be a wireless communication device , Personal Communication System (PCS), Global System for Mobile communications (GSM), Personal Digital Cellular (PDC), Personal Handyphone System (PHS), Personal Digital Assistant (PDA), International Mobile Telecommunication (IMT) Handheld based wireless communication devices such as W-CDMA (Code Division Multiple Access) -2000, W-CDMA (W-CDMA), Wibro (Wireless Broadband Internet) terminals, can do. In addition, the television may include an Internet Protocol Television (IPTV), an Internet Television (Internet Television), a terrestrial TV, a cable TV, or the like.

The content splitting providing apparatus 200 may receive a content request from the user terminal 100, extract a plurality of sub contents corresponding to the content request, and generate a sub content code for each of the plurality of sub contents. In addition, the content division providing apparatus 200 may provide the user terminal 100 with a content response including a plurality of sub contents and control codes for the plurality of sub contents.

The database 290 may be connected to the content division providing apparatus 200 and store a plurality of contents, browsing information about the contents, personalization information of the user, and access information of the user terminal.

2 is a block diagram showing the configuration of a content providing terminal according to an embodiment of the present invention.

The content providing terminal 100 according to an exemplary embodiment of the present invention includes a content request transmitter 110, a content response receiver 120, a layer generator 130, and a content display unit 140.

The content request transmitter 110 transmits a content request including content identification information to the content division providing apparatus 200.

The content identification information is information for identifying the content, and may be, for example, a uniform resource locator (URL) of a web page.

The content request may include one or more of user identification information and terminal information of the user terminal 100. For example, the content request may be an http request transmitted to the content division providing apparatus 200 through a web browser. For example, the user identification information may be an ID of the user, and the terminal information may include one or more of resolution information, layout information, and web browser information of the user terminal 100.

According to an embodiment of the present invention, the content division providing apparatus 200 may provide a personalization service for each user by using the user identification information included in the content request, and using the terminal information, the user terminal 100 It can provide content optimized for.

The content response receiver 120 receives a content response including a plurality of sub content codes and control codes for the plurality of sub content codes from the content division providing apparatus 200.

The control code may include a code for displaying a plurality of sub content codes received from the content division providing apparatus 200 on the user terminal 100. For example, the control code may be a script code.

The layer generator 130 generates a layer corresponding to each of the plurality of sub content codes and including each sub content code.

The layer generator 130 may interpret the sub content code to extract the specification of the user terminal 100, for example, the resolution of the display apparatus or the size of the display area and configure the layer with an appropriate size or layout.

The content display unit 140 displays the first layer among the plurality of layers at the highest level.

For example, the content display unit 140 may select and display the first layer based on the display rank information on the plurality of sub content codes included in the control code.

In addition, the content display unit 140 may select the first layer, for example, based on a unique file located in the local storage of the content providing terminal 100.

3 is a block diagram illustrating a configuration of an apparatus for providing content division according to an embodiment of the present invention, and FIG. 4A illustrates a method for providing content division according to an embodiment of the present invention. 4B is an exemplary diagram illustrating an example screen, and FIG. 4B is an exemplary diagram illustrating an example screen in which the order of a plurality of contents is changed by a user's selection in the content division providing method according to an exemplary embodiment of the present invention.

The content splitting providing apparatus 200 according to an embodiment of the present invention includes a content request receiving unit 210, a content extracting unit 220, a content code generating unit 230, and a content providing unit 240.

The content request receiving unit 210 receives a content request including content identification information from the user terminal 100.

The content request may include one or more of user identification information and terminal information of the user terminal 100, and the terminal information of the user terminal 100 may include one of resolution information, layout information, and web browser information of the user terminal 100. It may contain the above.

The content extracting unit 220 extracts a plurality of sub contents based on the content identification information.

The content extractor 220 may extract a plurality of stored sub content in association with the content identification information from the database 290.

In addition, the content extraction unit 220 may search the stored content in association with the content identification information from the database 290, and may divide the content into a plurality of sub-contents.

In addition, the content extraction unit 220 may extract the stored personalization information in association with the identification information of the user from the database 290, and extract a plurality of sub contents based on the personalization information.

Here, the personalized information may include a user's gender, age, interest product information, and the like, and may include, for example, customer relationship management (CRM) data. For example, in the case of a male user, a plurality of sub-contents related to a male article may be extracted and provided to the user terminal 100, and in the case of a teenage user, the price may be low and targeted to the teenage user. The product may be extracted as the sub content. In addition, a user who has shown interest in jeans may extract a product related to jeans as a sub content. Here, the degree of interest in the content may be understood through, for example, an action such as a click or purchase on the related content.

In addition, the personalization information may include a result of analyzing the access path of the user terminal 100, for example, may use analysis information based on the access IP of the user.

As an embodiment of the present invention, the database 290 may include a web page including a plurality of sub-contents. The sub content includes content that can be grouped into one logical unit category. For example, content as information about jeans products, content as information about T-shirt items, and content as information about shoes items You can organize the content. In addition, the sub content may be, for example, “screen unit content”, and the screen unit content may refer to content having a size that can be displayed completely on the display device of the user terminal 100. The screen unit content may be, for example, sized to display the entire content at once without mouse scrolling.

The content code generator 230 generates a sub content code for each of the plurality of sub contents.

According to an embodiment of the present invention, the content division providing apparatus 200 may generate a sub content code based on terminal information of the user terminal 100 received from the user terminal 100. For example, the content code generator 230 may configure an appropriate size, layout, etc. of a layer for displaying sub content based on the resolution information, layout information, web browser information, and the like of the user terminal 100. Here, the web browser information includes information of the web browser installed in the user terminal 100, for example, "Internet Explorer", "chrome", "Firefox", etc. It includes, and may vary the content code provided to the user terminal 100 according to the web browser information.

The content provider 240 transmits a content response including the plurality of sub content codes and the control codes for the plurality of sub contents to the user terminal 100.

A plurality of sub content codes may be included in each of the plurality of layers, and each sub content code may be included in a corresponding layer and displayed on the user terminal 100.

The control code may include display rank information on a plurality of sub-contents, and may include a code for displaying a first layer of the plurality of layers at the highest level based on the display rank information.

The content response may be in the form of a web response, for example, and may be interpreted by a web browser of the user terminal 100.

According to an embodiment of the present invention, based on the display rank information included in the control code, the first layer of the plurality of layers may be displayed at the highest level. According to an embodiment of the present invention, the plurality of sub contents may be provided to the user terminal 100 in the form of a web page, and the user terminal 100 may display only one content of the plurality of contents through the display apparatus. Can be.

Referring to FIG. 4A, "Contents A" 411 is fully displayed on the web browser 400 of the user terminal 100, and other "Contents B" 412 and "Contents C" 413 are displayed. If not, only the layout is displayed on the back background in the form covered by "Contents A" 411, or only some of the content is displayed in a limited form. This allows the user to focus only on "Contents A" 411. In addition, since each content may be displayed at the same relative coordinate position whenever it is displayed in the web browser 400, the contents included in each content may be stored in association with the position.

According to an embodiment of the present invention, the plurality of sub content codes provided to the user terminal 100 by the content division providing apparatus 200 are included in separate layers, respectively, based on display ranking information included in the control code. The layer to be displayed at the top may be determined.

Here, the control code may include a code for displaying a plurality of sub content codes provided by the content division providing apparatus 200 to the user terminal 100 on the user terminal 100. For example, the control code may be a script code. .

According to an embodiment of the present invention, based on the display rank information included in the control code, the first layer of the plurality of layers may be displayed at the highest level, where the display rank information is stored in association with user identification information. The information may be determined based on information stored in advance on the plurality of sub-contents, access information of the user terminal 100, and the like.

The above-described reading information may include not only personalization information of the user associated with the identification information of the user, but also reading information of a plurality of users, for example, exposure frequency. For example, the most viewed jeans products may be reflected in the display ranking information and provided based on the reading information on the products included in the "jeans category" of another user. For example, when the user terminal 100 requests a content, the view information may be managed as a user reading all of a plurality of sub-contents corresponding to the content request. As another example, the user terminal 100 may read the content information. It is also possible to manage whether or not the sub content is actually viewed. For example, when a user requests a content for Nike's clothing using content identification information such as “http://player.co.kr/shop/nike/clothes”, the content division providing apparatus 200 For example, it may be determined that the user has viewed, for example, five sub-contents included in the corresponding “clothing category,” and may update related information, for example, an exposure frequency field of the database. In addition, according to another example, the content division providing apparatus 200 may manage the sub-contents which are viewed only for the sub-contents actually viewed by the user among the 5 sub-contents, for example, executed in the user terminal 100. The control code may provide information about the sub content displayed on the user terminal 100 to the content division providing apparatus 200 to manage the browsing information.

The above-described access information may include a result of analyzing the access path of the user terminal 100 and the like, and may include, for example, analysis information about the access IP of the user. The access information may be recorded in, for example, a database 290 connected to the content division providing apparatus 200 or a unique file located in a local storage of the user terminal 100.

In addition, the control code may include a code for displaying the second layer of the plurality of layers including the sub content as the highest based on the input signal received from the input device of the user terminal 100.

Here, the input device of the user terminal 100 may include a mouse, and the input signal may include one generated by any one of a button click and a wheel operation of the mouse.

It should be understood that the above-described first layer and second layer are referred to to identify any one of a plurality of layers, not to a specific layer.

According to an embodiment of the present invention, the user terminal 100 includes a plurality of contents in separate layers and displays each of them, and displays any one of the plurality of layers as the top, thereby improving the loading speed of the contents. It is possible to prevent the waste of hardware resources occurring in the process of displaying all of the plurality of contents.

5 is a flowchart illustrating a method of dividing and providing content by a content providing terminal according to an embodiment of the present invention.

The content splitting providing method according to the embodiment shown in FIG. 5 includes steps processed in time series in the content providing terminal 100 shown in FIG. 2. Therefore, even if omitted below, the contents described above with respect to the content providing terminal 100 illustrated in FIG. 2 may also be applied to the method for providing content division according to the exemplary embodiment illustrated in FIG. 5.

In operation S5100, the content providing terminal 100 transmits a content request including content identification information to the content division providing apparatus 200.

In operation S5200, the content providing terminal 100 receives a content response including a plurality of sub content codes and control codes for the plurality of sub content codes from the content division providing apparatus 200.

In operation S5300, the content providing terminal 100 generates a layer corresponding to each of the plurality of sub content codes and including each sub content code.

In operation S5400, the content providing terminal 100 displays the first layer of the plurality of layers as the highest. Step S5400 may include selecting a first layer based on display rank information on the plurality of sub content codes included in the control code. In addition, step S5400 may include selecting a first layer based on a unique file located in a local storage of the content providing terminal 100.

6 is a flowchart illustrating a method of dividing and providing content by an apparatus for providing content division according to an embodiment of the present invention.

The content splitting providing method according to the embodiment shown in FIG. 6 includes steps processed in time series by the content splitting providing apparatus 200 shown in FIG. 3. Therefore, even if omitted below, the above descriptions of the content division providing apparatus 200 illustrated in FIG. 3 may also be applied to the content division providing method according to the exemplary embodiment illustrated in FIG. 6.

In operation S6100, the content division providing apparatus 200 receives a content request including content identification information from the user terminal 100.

In operation S6200, the content division providing apparatus 200 extracts a plurality of sub contents based on the content identification information.

In operation S6300, the content division providing apparatus 200 generates a sub content code for each of the plurality of sub contents.

In operation S6400, the content division providing apparatus 200 transmits a content response including the plurality of sub content codes and the control codes for the plurality of sub contents to the user terminal 100.

Here, the first layer of the plurality of layers may be displayed at the highest level based on the display ranking information of the plurality of sub contents included in the control code.

5 and 6 may be implemented in the form of a recording medium including instructions executable by a computer, such as a program module executed by the computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer-readable medium may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes any information delivery media, including computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transport mechanism.

The foregoing description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is shown by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

Claims (21)

In the method for providing a web page by dividing the web page,
Receiving a webpage request including webpage identification information from a user terminal;
Extracting a plurality of sub web pages based on the web page identification information;
Generating a sub web page code for each of the plurality of sub web pages; And
And transmitting a web page response including the plurality of sub web page codes and control codes for the plurality of sub web pages to the user terminal.
The plurality of sub web page codes are included in each of the plurality of layers,
The control code includes display rank information for the plurality of sub web pages, and includes a code for displaying a first layer of the plurality of layers as the highest based on the display rank information.
How to provide webpage splits. The method of claim 1,
The control code may include a code for displaying a second layer of the plurality of layers as the highest based on an input signal received from an input device of the user terminal.
How to provide webpage splits. The method of claim 1,
The webpage request includes one or more of user identification information and terminal information of the user terminal.
How to provide webpage splits. The method of claim 3, wherein
Terminal information of the user terminal,
At least one of resolution information, layout information, and web browser information of the user terminal.
How to provide webpage splits. The method of claim 3, wherein
Generating the sub web page code,
Generating the sub web page code based on the terminal information of the user terminal;
How to provide webpage splits. The method of claim 3, wherein
Extracting the plurality of sub web pages may include:
Extracting personalized information stored in association with identification information of the user from a database; And
Extracting the plurality of sub web pages based on the personalized information;
How to provide webpage splits. In the device for dividing the web page,
A content request receiver configured to receive a webpage request including webpage identification information from a user terminal;
A content extraction unit which extracts a plurality of sub web pages based on the web page identification information;
A content code generation unit generating a sub content code for each of the plurality of sub contents; And
A content providing unit for transmitting a web page response including the plurality of sub web page codes and control codes for the plurality of sub web pages to the user terminal,
The plurality of sub web page codes are included in each of the plurality of layers,
The control code includes display rank information for the plurality of sub web pages, and includes a code for displaying a first layer of the plurality of layers as the highest based on the display rank information.
Web page division providing device. The method of claim 7, wherein
The control code may include a code for displaying a second layer of the plurality of layers as the highest based on an input signal received from an input device of the user terminal.
Web page division providing device. The method of claim 8,
The input device of the user terminal includes a mouse,
The input signal is generated by any one of button click and wheel operation of the mouse.
Web page division providing device. The method of claim 7, wherein
The webpage request includes one or more of user identification information and terminal information of the user terminal.
Web page division providing device. 11. The method of claim 10,
Display rank information for the plurality of sub web pages,
Determined by the stored personalization information in association with the user identification information.
Web page division providing device. The method of claim 7, wherein
Display rank information for the plurality of sub web pages,
And at least one of exposure frequency of each of the plurality of sub web pages and browsing information of the user terminal for the plurality of sub web pages.
Web page division providing device. The method of claim 7, wherein
Display rank information for the plurality of sub web pages,
It is determined based on the access information of the user terminal
Web page division providing device. 11. The method of claim 10,
Terminal information of the user terminal,
At least one of resolution information, layout information, and web browser information of the user terminal.
Web page division providing device. 11. The method of claim 10,
The content code generator,
Generating the sub web page code based on the terminal information of the user terminal;
Web page division providing device. The method of claim 7, wherein
The content extraction unit,
Searching a stored web page in association with the web page identification information from a database, and dividing the web page into a plurality of sub web pages to extract
Web page division providing device. 11. The method of claim 10,
The content extraction unit,
Extracting personalized information stored in association with identification information of the user from a database, and extracting the plurality of sub web pages based on the personalized information;
Web page division providing device. In the web page providing terminal to provide a divided web page,
Transmitting a webpage request including webpage identification information to a webpage division providing apparatus;
Receiving a web page response including a plurality of sub web page codes and control codes for the plurality of sub web page codes from the web page division providing apparatus;
Generating a plurality of layers corresponding to each of the plurality of sub web page codes and including the respective sub web page codes; And
Displaying a first layer of the plurality of layers at the highest level;
How to provide webpage splits. 19. The method of claim 18,
Wherein the displaying comprises:
Selecting the first layer based on display rank information of the plurality of sub webpage codes included in the control code.
How to provide webpage splits. 19. The method of claim 18,
Wherein the displaying comprises:
Selecting the first layer based on a unique file located in a local storage of the webpage providing terminal.
How to provide webpage splits. In the web page providing terminal that divides and provides a web page,
A content request transmitter for transmitting a webpage request including webpage identification information to a webpage division providing apparatus;
A content response receiving unit which receives a web page response including a plurality of sub web page codes and control codes for the plurality of sub web page codes from the web page division providing apparatus;
A layer generator corresponding to each of the plurality of sub web page codes and generating a plurality of layers including the respective sub web page codes; And
A content display unit configured to display a first layer among the plurality of layers at the highest level;
Web page provision terminal.

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