KR101318684B1 - System and method for providing advertisements - Google Patents

Abstract

PURPOSE: An advertisement offering method and a system thereof are provided to reduce a screen area where plural advertisements are expressed, thereby simplifying an overall layout of a web page. CONSTITUTION: An advertisement offering system includes an advertisement server, a user terminal which is a client of the advertisement server and a medium server. The user terminal, if it receives an advertisement medium including an advertisement area, requests a three dimensional advertisement to the advertisement server (S1000). The advertisement server arranges plural advertisement objects on a three dimensional virtual space and generates advertisement content (S1001), and generates control information corresponding to the advertisement content (S1002). The advertisement server provides the three dimensional advertisement on an advertisement area in the user terminal (S1003), the user focuses one among the plural advertisement objects (S1004) and moves and checks the focused advertisement object. The user focuses other advertisement objects and checks all the advertisement objects in the limited advertisement area (S1006). [Reference numerals] (AA) Start; (BB) End; (S1000) Request a three dimensional advertisement; (S1001) Arrange multiple advertisement objects on a three dimensional virtual space and generate advertisement contents; (S1002) Generate control information corresponding to the advertisement contents; (S1003) Provide the three dimensional advertisement on an advertisement area; (S1004) Focus one among the multiple advertisement objects; (S1005) Move the multiple advertisement objects; (S1006) Focus another advertisement object

Description

Ad delivery method and system {SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENTS}

The present invention relates to a method and a system for providing an advertisement, and more particularly, to a method and system for efficiently using an advertisement area by effectively arranging several advertisements in an advertisement area of a web page and effectively providing an advertisement.

In the past, advertisements were provided through media such as newspapers or televisions, but in recent years, advertisement media have been diversified. In particular, ads using online advertising media have been in the spotlight. Advertisements are generally provided to services accessed by multiple users at various levels, such as portal services, search services, online newspapers, and social network services. In recent years, as the use of smartphones and tablet computers is increasing, advertisements utilizing applications running on them are also increasing.

As such, advertisements provided through an online medium are generally inserted into one side of a web page in the form of a banner advertisement including advertisement content, or displayed on a web page in a pop-up window or a separate layer.

As a result, the advertisement occupies a certain range within the limited screen area of the web browser in which the web page is displayed. In particular, when a large number of advertisements are included in the web page, an area occupied by content other than the advertisement included in the web page is narrow. As a result, there is a problem that the web page is unnecessarily long.

In addition, as the advertisement occupies a large area of the web browser screen, there is a problem of decreasing the concentration of the user to the original content.

Furthermore, when a plurality of advertisements occupy the screen area, the overall layout of the web page is complicated, the web page is not concise, the aesthetics are degraded, and it takes a long time to display the web page on the user terminal.

However, the above-described background technology is technical information acquired by the inventor for the derivation of the present invention or obtained in the course of deriving the present invention, and can not necessarily be a known technology disclosed to the general public before the application of the present invention .

An object of the present invention is to provide an advertisement providing method and system that can display a plurality of advertisements in a small screen area.

Another object of the present invention is to provide an advertisement providing method and system that can simplify the overall configuration of a web page and simplify the layout by reducing the area where a plurality of advertisements are displayed.

It is still another object of the present invention to provide a method and system for providing an advertisement that does not harm the user's focus on the content displayed on the web page.

It is still another object of the present invention to provide a method and system for providing an advertisement that can minimize the consideration of the size or position between the arranged advertisements in placing a plurality of advertisements in a limited space.

Furthermore, another object of the present invention is to provide an advertisement providing method and system capable of expressing a plurality of advertisements in a three-dimensional space.

As a technical means for achieving the above-described technical problem, the method for providing an advertisement in the advertisement providing system comprising an advertisement server according to the first aspect of the present invention, each of which includes the advertising content and is arranged in three dimensions in a virtual space Generating three-dimensional advertisement content including a plurality of advertisement objects; Generating control information for moving and displaying the plurality of advertisement objects included in the three-dimensional advertisement; And providing a three-dimensional advertisement displayed to the user terminal while the plurality of advertisement objects included in the three-dimensional advertisement content moves according to the control information.

In the method for providing an advertisement by the advertisement providing system including the user terminal and the advertisement server according to the second aspect of the present invention, a plurality of carried out by the user terminal, each containing the advertisement content and three-dimensionally arranged in a virtual space And a three-dimensional advertisement displayed by moving the plurality of advertisement objects according to control information for moving and displaying the plurality of advertisement objects.

Furthermore, in an advertisement providing system including an advertisement server according to the third aspect of the present invention, the advertisement server includes a plurality of advertisement objects each including advertisement content and three-dimensionally arranged in a virtual space. And an advertisement manager configured to manage control information for moving and displaying the plurality of advertisement objects included in the three-dimensional advertisement content. And when receiving a request for a three-dimensional advertising from the user terminal, it may include an advertisement providing unit for providing a three-dimensional advertising to the user terminal by providing at least one of the three-dimensional advertising content and the control information to the user terminal.

In addition, in an advertisement system including a user terminal and an advertisement server according to the fourth aspect of the present invention, the user terminal requests a three-dimensional advertisement from the advertisement server, and includes advertisement contents from the advertisement server, respectively, in a virtual space. An advertisement request unit configured to receive at least one of three-dimensional advertisement content including a plurality of three-dimensionally arranged advertisement objects and control information for moving and displaying the plurality of advertisement objects; And an advertisement display unit configured to display the three-dimensional advertisement in an advertisement region which is at least a portion of the screen region of the user terminal, and move and display the plurality of advertisement objects according to the control information.

According to the advertisement providing method and system according to the embodiment of the present invention, a plurality of advertisements can be displayed in a small screen area.

According to the advertisement providing method and system according to the embodiment of the present invention, the overall configuration of the web page can be simplified and the layout can be simplified by reducing the area where a plurality of advertisements are displayed.

According to the method and system for providing an advertisement according to an embodiment of the present invention, the user's concentration on the content displayed on the web page may not be impaired.

Furthermore, according to an embodiment of the present invention, in arranging a plurality of advertisements in a limited space, it is possible to minimize the consideration of the size or position between the arranged advertisements.

In addition, according to an embodiment of the present invention, a plurality of advertisements can be expressed in a three-dimensional space.

1 is a block diagram of an advertisement providing system according to an embodiment of the present invention.
2 is a block diagram illustrating a configuration of an advertisement server included in an advertisement providing system according to an exemplary embodiment of the present invention.
3 is a block diagram showing the configuration of a user terminal included in the advertisement providing system according to an embodiment of the present invention.
4 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention.
5 to 6 are exemplary views for explaining an advertisement providing method according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between . Also, when an element is referred to as "comprising ", it means that it can include other elements as well, without departing from the other elements unless specifically stated otherwise.

Prior to describing the method and system for providing an advertisement according to an embodiment of the present invention, terms to be used below are first summarized.

'User information' is personal information related to the user of the user terminal, for example, may include a hobby, gender, address, and the like.

'Ad content' includes at least one type of content among text, images, and videos related to the advertisement object. In the embodiment of the present invention, the advertisement content may include two-dimensional image data.

'Optical customer body' means each independent object including advertisement content and arranged in a virtual space to be described later.

In addition, the 'virtual space' in which the advertisement objects are arranged is actually expressed in two dimensions on the screen, but is moved left and right on the screen and moved forward and backward (zoom in / out) to display a background image that is expressed as a three-dimensional space. Include. Furthermore, the background music corresponding to each of the three-dimensional virtual spaces may be associated.

Each advertisement object may be associated with a 'detailed content'. The 'detailed content' includes more detailed information about an advertisement target provided when a user selects an advertisement object. It may be a web page, but is not limited thereto. For example, each advertisement object may be hyperlinked with address information on a network of detailed content that is a web page.

In the following description, content including one three-dimensional virtual space in which a plurality of advertisement objects and a plurality of advertisement objects are arranged is referred to as "three-dimensional advertisement content."

In addition, an advertisement that moves and displays an advertisement object included in the three-dimensional advertisement content is called a “three-dimensional advertisement”.

Meanwhile, at least a portion of the screen area of the user terminal on which such a 3D advertisement is displayed is called an “ad area”.

In the advertisement area, information for controlling a 3D advertisement by a user using a user input means is referred to as 'user input'.

The information for controlling the three-dimensional virtual space and the plurality of advertisement objects arranged therein is called 'control information'. Here, 'control information' moves or rotates a three-dimensional virtual space in which a plurality of advertisement objects are arranged and a plurality of advertisement objects together by the same direction and distance, so that the virtual space is stopped and only the point of view of it is changed. The three-dimensional advertising content displayed in the advertisement area is controlled by any one of a method of making the advertisement object or a virtual space move or rotate only a plurality of advertisement objects arranged in a stationary state so that the advertisement object is moved. Information, and may include code information programmed to switch the display state of the screen from one advertisement object displayed as a whole to the advertisement area, and the other advertisement object displayed as a whole in the advertisement area. have.

In addition, the control information may move each advertisement object in a different movement direction, movement distance, speed, etc., but may include information for moving the movement direction, distance, and speed of all advertisement objects in the same manner.

Here, a state in which an arbitrary advertisement object is displayed as a whole in a two-dimensional advertisement area will be described below as 'focusing'.

A web page that includes an advertising area where three-dimensional advertisements are displayed on one side or in another layer is called an 'advertisement medium'. May be provided to the user.

The remaining content other than the three-dimensional advertisement included in the advertisement medium is called 'main content', and the entire screen area in which the main content and the advertisement medium including the three-dimensional advertisement is expressed is called the 'media area'.

Referring to the terms described above, hereinafter will be described in the advertisement providing system 100 according to an embodiment of the present invention.

1 is a block diagram of an advertisement providing system 100 according to an embodiment of the present invention.

Advertisement providing system 100 according to an embodiment of the present invention, the advertisement server 20 includes one or more user terminals 10 as a client thereof. The advertisement providing system 100 may include a media server 30 according to the configuration.

As shown in FIG. 1, the user terminal 10 according to an embodiment of the present invention receives a three-dimensional advertisement by exchanging data with the advertisement server 20 through the network N. FIG. In addition, when the media server 30 is included in the configuration of the advertisement providing system 100, the user terminal 10 may exchange data with the media server 30 like the advertisement server 20.

First, the user terminal 10 may be implemented as a computer, a portable terminal, or a television that can be connected to a remote server through the network N or connectable with other terminals and servers. Here, the computer includes, for example, a notebook computer, a desktop computer, a laptop computer, and the like, each of which is equipped with a web browser (WEB Browser), and the portable terminal may be a wireless communication device , Personal Communication System (PCS), Global System for Mobile communications (GSM), Personal Digital Cellular (PDC), Personal Handyphone System (PHS), Personal Digital Assistant (PDA), International Mobile Telecommunication (IMT) Handheld based wireless communication devices such as W-CDMA (Code Division Multiple Access) -2000, W-CDMA (W-CDMA), Wibro (Wireless Broadband Internet) terminals, can do. In addition, the television may include an Internet Protocol Television (IPTV), an Internet Television (Internet Television), a terrestrial TV, a cable TV, or the like.

In this case, the network (N) may be a local area network (LAN), a wide area network (WAN), a value added network (VAN), a personal local area network (PAN), or mobile. It can be implemented as all kinds of wired and wireless networks such as mobile radio communication network or satellite communication network.

The advertisement server 20 is a service provider for displaying the above-mentioned three-dimensional advertisement in the advertisement area at the request of the user terminal 10.

Meanwhile, the media server 30 may provide the advertisement medium into which the above-described three-dimensional advertisement is inserted to the user terminal 10, and the three-dimensional advertisement content in the advertisement server 20 that provides the three-dimensional advertisement to be included in the advertisement area of the advertisement medium. And inserting address information where control information is located in the advertisement medium and providing the same to the user terminal 10.

Next, the configurations of the user terminal 10 and the advertisement server 20 included in the advertisement providing system 100 will be described with reference to the drawings.

2 is a block diagram illustrating a configuration of an advertisement server 20 included in an advertisement providing system 100 according to an embodiment of the present invention.

The advertisement server 20 may include an advertisement manager 21 for generating and storing three-dimensional advertisement content by generating each advertisement object using advertisement contents registered by advertisers and arranging them in a three-dimensional virtual space. Can be.

In this case, the advertisement manager 21 may allocate coordinates for arranging each advertisement object in a coordinate region in a three-dimensional virtual space, and may determine a direction in which an advertisement object including two-dimensional advertisement content is arranged in the three-dimensional space. have.

In this case, the directions in which the advertisement objects including the two-dimensional advertisement contents are arranged may be unified in one direction or may be different directions.

Also, the advertisement manager 21 may associate and manage address information of detailed content corresponding to each advertisement object. The detailed content may be, for example, a web page having detailed information of an advertisement object, or a related video or sound source.

When the advertisement manager 21 generates the three-dimensional advertisement, all registered advertisement objects may be arranged in the three-dimensional virtual space, or only a selected portion of all the advertisement objects may be arranged in the three-dimensional virtual space.

To this end, the advertisement server 20 may include an advertisement selection unit 22. For example, the advertisement selecting unit 22 analyzes the context of main content included in the advertisement medium provided with the 3D advertisement, refers to the user information of the user terminal 10 requesting the 3D advertisement, or provides the 3D advertisement. Three-dimensional virtual by extracting only advertisements of some categories among advertisements classified into a plurality of categories according to a method of analyzing a search keyword for requesting an advertisement medium or referencing referrer information from a request packet of an advertisement medium. It can be selected as an advertisement object to be arranged in space. In addition, the identification information of the selected advertisement object is transmitted to the advertisement management unit 21 so that the advertisement management unit 21 may assign coordinates to the selected advertisement object to generate three-dimensional advertisement content.

In addition, the advertisement server 20 is configured with an advertisement controller 23. The advertisement controller 23 may directly control the plurality of advertisement objects in the three-dimensional advertisement content or provide control information for moving the positions of the plurality of advertisement objects to the user terminal 10 so that the three-dimensional advertisement may be controlled. .

The advertisement control unit 23 moves the virtual three-dimensional space while one of the plurality of advertisement objects arranged at different coordinates is displayed as a whole in the two-dimensional advertising area, so that the other advertising object is entirely in the advertising area. Allow the transition to the displayed state. Here, the advertisement object to be focused in the next order in the state where one advertisement object is focused may be an advertisement object scheduled to be focused in advance in the second order, but may be randomly selected.

In addition, the advertisement control unit 23 is sufficient to move the entire virtual space or a plurality of advertising objects if only the position where each advertising object is arranged different from each other, but the advertising object including each of the two-dimensional advertising content is If the arrangement direction is also different, one advertisement object is displayed as a whole in the advertisement area by moving and rotating the entire virtual three-dimensional space or a plurality of advertisement objects contained therein, while the other advertisement object is displayed as a whole in the advertisement area. You can switch to the displayed state. That is, the three-dimensional advertisement is controlled while one advertisement object is focused and another advertisement object is focused, which can be repeated periodically.

In addition, the advertisement server 20 includes an advertisement providing unit 24. The advertisement providing unit 24 serves to provide the 3D advertisement to the user terminal 10. The advertisement providing unit 24 may provide an advertisement by two or more different methods.

One is to provide the user terminal 10 with the above-mentioned three-dimensional advertising content and control information for controlling the three-dimensional advertising content, and accordingly display the user terminal 10 while controlling the three-dimensional advertising.

Here, the three-dimensional advertisement content is related to the data about the virtual space, the advertisement content included in the advertisement object, the coordinate information where each advertisement object is arranged (and may further include the direction information in which the advertisement object is arranged), and the advertisement object. It may include information about the detailed content, such as the detailed content or the address information of the detailed content.

Another way in which the advertisement providing unit 24 provides an advertisement is that when the user terminal 10 requests a three-dimensional advertisement, the advertisement providing unit 24 directly controls the three-dimensional advertisement contents provided by the advertisement management unit 21. It may be a method of transmitting the image content according to the driven result while driving according to the information to the user terminal 10 in real time.

Furthermore, the advertisement server 20 may include an advertisement fee settlement unit 25. The advertisement fee calculation unit 25 charges a predetermined fee to the advertiser of the advertisement object when the user selects an input such as clicking or touching some of the plurality of advertisement objects displayed in the advertisement area of the user terminal 10. Play a role. Thus, the charged fee can be accumulated.

On the other hand, Figure 3 is a block diagram showing the configuration of the user terminal 10 included in the advertisement providing system 100 according to an embodiment of the present invention.

Looking at the configuration of the user terminal 10, the user terminal 10 includes an advertisement request unit 11 for requesting the three-dimensional advertising to the advertisement server (20). In addition, the advertisement request unit 11 may receive a 3D advertisement from the advertisement server 20. The advertisement request unit 11 receives control information for moving the 3D advertisement contents and the positions of the plurality of advertisement objects from the advertisement server 20, or receives the 3D advertisement image content driven and displayed by the advertisement server 20. Can be.

In addition, the user terminal 10 includes an advertisement display unit 12 for displaying a three-dimensional advertisement provided by the advertisement providing unit 24 of the advertisement server 20 in the advertisement area. In this case, the advertisement area may be fixed at a predetermined position of an advertisement medium composed of, for example, a web page or the like, or may be fixed at a fixed position in a window of an application program displaying content to be an advertisement medium such as a web browser.

The advertisement display unit 12 is received from the image or advertisement server 20 generated by driving the three-dimensional advertisement content provided from the advertisement server 20 according to the control information, and the advertisement server 20 stores the three-dimensional advertisement content in the control information. According to the driving result, any one of the image contents including the image may be displayed in the advertisement area, and the advertisement display unit 12 controls the advertisement control unit 13 or the advertisement control unit 23 of the advertisement server 20 to be described later. It can be displayed while switching the display state of the three-dimensional advertising.

In addition, the user terminal 10 may include an advertisement control unit 13. The advertisement controller 13 may control the image displayed in the advertisement region according to the control information received from the advertisement server 20 or sense the user input in the advertisement region to control the three-dimensional advertisement. Accordingly, the advertisement display state may be periodically switched from the focused state of one advertisement object to the focused state of the other advertisement object.

When the advertisement providing unit 24 of the advertisement server 20 provides three-dimensional advertisement content and control information to the user terminal 10, and the user terminal 10 directly controls the three-dimensional advertisement, the advertisement adjusting unit 13 controls. The plurality of advertisement objects can be controlled according to the information. In this case, the display state of the 3D advertisement may be switched by detecting a user input in the advertisement area. For example, when a user touches or clicks one of a plurality of advertisement objects floating in a virtual three-dimensional space of an advertisement area when one advertisement object is not focused, the advertisement object is not provided without providing details. After focusing, the detailed content may be provided only when the focused advertising object is touched or clicked again.

In addition, the advertisement control unit 13 may move or rotate the entire virtual three-dimensional space or a plurality of advertisement objects according to the user's mouse input or touch input. This embodiment, for example, when the mouse is located outside the advertising area, the advertising display state is automatically switched according to a predetermined, and when the mouse moves in the advertising area, the advertising object is automatically switched according to the control information. By stopping and moving or rotating the entire virtual space or a plurality of advertisement objects in accordance with a mouse movement, click, drag operation, or the like, the user may be able to view a plurality of actively arranged advertisement objects.

In addition, the advertisement control unit 13 may control the user terminal 10 to output the background music only when the mouse is positioned on the advertisement area.

On the other hand, when the advertisement providing unit 24 of the advertisement server 20 provides the 3D advertisement-driven image content to the user terminal 10, the advertisement control unit 13 is the advertisement control unit of the advertisement server 20 ( 23) send user input in the advertisement area. Accordingly, the image content generated by driving the 3D advertisement by reflecting the user input may be received from the advertisement server 20.

Hereinafter, an advertisement providing method using the user terminal 10 and the advertisement server 20 having the above-described configuration will be described with reference to FIGS. 4 to 6.

4 is a flowchart illustrating a process of providing an advertisement in the advertisement providing system 100 according to an embodiment of the present invention. As a specific example of each step will be described with reference to Figs.

The advertisement providing method according to the embodiment shown in FIG. 4 may include steps processed in time series by the user terminal 10 and the advertisement server 20 shown in FIGS. 2 to 3. Therefore, although omitted below, the above descriptions of the user terminal 10 and the advertisement server 20 shown in FIGS. 1 and 3 are also applicable to the advertisement providing method according to the embodiment shown in FIG. 4. Can be applied.

On the other hand, if the user terminal 10 is provided with the advertising medium containing the advertising area, it can request an advertisement to the advertising server 20 (S1000).

First, when the user terminal 10 requests an advertisement medium including main content and three-dimensional advertisement from one of the advertisement server 20 or the media server 30, the user terminal 10 may accordingly have one of the advertisement server 20 or the media server 30. One may provide an advertisement medium into which the three-dimensional advertisement is inserted to the user terminal 10.

Referring to FIG. 5, when the user terminal 10 receives an advertisement medium from the media server 30, the user terminal 10 displays the main content 51 in the media region 50, and the advertisement region 52. The advertisement server 20 requests the provision of the three-dimensional advertisement to be displayed.

Accordingly, the advertisement server 20 generates three-dimensional advertisement content to be provided to the user terminal or retrieves three-dimensional advertisement content already stored (S1001).

The advertisement server 20 receiving the advertisement request through step S1000 may generate a new three-dimensional advertisement content by arranging a plurality of advertisement objects including the advertisement content in a three-dimensional virtual space, or read the already stored three-dimensional advertisement content ( S1001).

In this case, the advertisement objects arranged in the virtual space may include all the advertisement objects of the advertisement server 20 or only the advertisement objects selected by the advertisement server 20 according to a specific condition.

Thereafter, the advertisement server 20 may generate control information for controlling a plurality of advertisement objects included in the three-dimensional advertisement content generated in step S1001 or retrieve previously stored control information (S1002).

In this case, the control information may include information for moving the plurality of advertisement objects so that the advertisement objects are sequentially focused in a predetermined order.

Subsequently, the advertisement server 20 provides the 3D advertisement to the user terminal 10 by using the 3D advertisement content and control information as described above (S1003).

In operation S1003, the advertisement server 20 may transmit the 3D advertisement content and the control information to the user terminal 10, or may transmit the image content generated by controlling the 3D advertisement content according to the control information to the user terminal 10.

First, when the 3D advertising content and control information is transmitted to the user terminal 10, the user terminal 10 advertises an image obtained by moving a plurality of advertising objects included in the transmitted 3D advertising content based on the control information. Can be displayed in the area.

However, when the advertisement server 20 transmits the video content driven by the three-dimensional advertising content to the user terminal 10 according to the control information, the user terminal 10 may display the transmitted video content in the advertisement area.

Accordingly, the 3D advertisement displayed in the advertisement area of the user terminal 10 may be controlled as follows. First, a screen may be provided in a form in which a plurality of advertisement objects arranged at different positions of the virtual space are floating in the three-dimensional space. The entire space may be moved (optionally rotated together) or a plurality of advertisement objects may be moved so that any one of the plurality of advertisement objects is focused on the advertisement area. As shown in FIG. 5, when the plurality of advertisement objects moves as described above, the three-dimensional advertisement 53 displays a plurality of advertisement objects together in a virtual space, and the advertisement region 52 in the form of a video moving or rotating together. ) Is displayed.

The 3D advertisement may be controlled to focus on any one of the plurality of advertisement objects (S1004). As shown in FIG. 6, when any one of the plurality of advertising objects 54 is focused, the display state of the focused advertising object 54 may be maintained for a predetermined time.

Subsequently, when a predetermined time elapses, the process of moving the entire virtual space or the plurality of advertisement objects so as to focus on another advertisement object may be repeatedly performed (S1005).

Accordingly, the plurality of advertisement objects may be moved back from the position where one advertisement object is focused to the position where another advertisement object is focused, so that another advertisement object may be focused again (S1006). As the steps S1004 to S1006 are repeated, the 3D advertisement may be displayed to the user.

In this limited area, a plurality of advertisements can be displayed three-dimensionally. Since only one advertisement object is displayed when one advertisement object is focused, the user can be focused on the corresponding advertisement, and the other advertisement object focuses. In the moving state, a plurality of advertisement objects are simultaneously provided in the advertisement area as if thumbnail images are provided so that the user can select and view an advertisement object of interest. As such, in order to display a plurality of advertisement objects at the same time and select a portion of them from a user, thumbnails should be generated separately and arranged together and provided in different areas. In this case, thumbnails for each advertisement object should be generated separately. And a process of arranging them in a space-efficient manner, but if a plurality of ad objects are naturally exposed while moving the ad objects by arranging the ad objects in a virtual space, a separate thumbnail for generating or providing a separate thumbnail is provided. It is not necessary to allocate an area, and furthermore, since the advertisement objects are arranged in three dimensions, efforts to arrange them efficiently can be reduced. In addition, even if the number of advertising objects increases greatly, the arrangement is sufficient.

Meanwhile, when one advertisement object is focused and a plurality of advertisement objects float in a virtual space in the process of moving to another advertisement object, the user responds to the selected advertisement object when the user clicks or touches the area where the advertisement object is displayed. Detailed content can be provided to the user terminal.

Accordingly, the state in which the advertisement is displayed and the state in which the advertisements are moved are periodically repeated, thereby inducing a user's interest in the advertisement region.

The command recognition and execution method according to the embodiment of the present invention described above may also be implemented in the form of a recording medium including instructions executable by a computer, such as a program module executed by the computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer-readable medium may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes any information delivery media, including computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transport mechanism.

The foregoing description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

100: Ad serving system
10: User terminal 11: Ad request unit
12: advertising display unit 13: advertising control unit
20: Ad Server 21: Ad Management Department
22: advertising selection unit 23: advertising control unit
24: advertising provider 25: advertising charges
30: Media Server

Claims (24)

In an advertisement providing system including an advertisement server for providing an advertisement,
Generating three-dimensional advertisement contents each including advertisement contents and comprising a plurality of advertisement objects arranged three-dimensionally in a virtual space;
Generating control information for moving and displaying the plurality of advertisement objects included in the three-dimensional advertisement; And
And providing a three-dimensional advertisement displayed to the user terminal while the plurality of advertisement objects included in the three-dimensional advertisement content is moved according to the control information. The method of claim 1,
Generating the three-dimensional advertising content,
Receiving a request for providing the 3D advertisement from the user terminal;
Selecting at least one advertisement object to be arranged in the virtual space among a plurality of advertisement objects stored in the advertisement server; And
And arranging the selected advertisement object in the virtual space. The method of claim 1,
Providing the three-dimensional advertisement to the user terminal,
And transmitting at least one of the three-dimensional advertisement content and the control information to the user terminal. The method of claim 1,
Providing the three-dimensional advertisement to the user terminal,
Generating image contents displayed by moving the plurality of advertisement objects included in the three-dimensional advertisement content according to the control information; And
And transmitting the image content to the user terminal. 5. The method of claim 4,
The advertisement providing method,
Receiving a user input for moving the positions of the plurality of advertisement objects from the user terminal; And
And generating video contents displayed while the positions of the plurality of advertisement objects are moved based on the user input. 5. The method of claim 4,
The advertisement providing method,
Generating image content including an image of a process of moving from one image of any one of the plurality of advertisement objects as a whole to an image of the other one of the plurality of advertisement objects displayed as a whole; Advertising providing method further comprising the step. In the advertisement providing system including a user terminal and an ad server for providing an advertisement,
Performed by the user terminal,
A three-dimensional advertisement including a plurality of advertisement objects each containing advertisement content and arranged three-dimensionally in a virtual space, wherein the plurality of advertisement objects are displayed by moving the plurality of advertisement objects according to control information for moving and displaying the plurality of advertisement objects. Advertisement providing method comprising the step of receiving from the ad server. The method of claim 7, wherein
Receiving a three-dimensional advertisement from the ad server,
Receiving, from the advertisement server, the plurality of advertisement objects included in the three-dimensional advertisement in response to the control information and displayed image content; And
And displaying the received image content in an advertisement area which is at least a portion of a screen area of the user terminal. The method of claim 8,
The advertisement providing method,
And transmitting a user input for moving a position of a plurality of advertisement objects included in the three-dimensional advertisement displayed in the advertisement area to the advertisement server. The method of claim 7, wherein
Receiving a three-dimensional advertisement from the ad server,
Receiving the three-dimensional advertisement and the control information from the advertisement server;
Displaying the three-dimensional advertisement in an advertisement area that is at least a portion of a screen area of the user terminal; And
And moving and displaying the plurality of advertisement objects according to the control information. 11. The method of claim 10,
The advertisement providing method,
Displaying any one of a plurality of advertisement objects arranged in the three-dimensional advertisement in the advertisement area according to the control information as a whole;
And moving and displaying the plurality of advertisement objects such that the other one of the remaining advertisement objects is displayed in the advertisement region as a whole in the advertisement region. 11. The method of claim 10,
The advertisement providing method,
Receiving a user input for moving a position of a plurality of advertisement objects included in the three-dimensional advertisement displayed in the advertisement area from a user; And
And moving and displaying the plurality of advertisement objects by reflecting the user input in the control information. 11. The method of claim 10,
The advertisement providing method,
Receiving a selection of an advertisement object from a plurality of advertisement objects included in the three-dimensional advertisement displayed in the advertisement area by a user; And
And displaying the selected advertisement object as a whole in the advertisement area. 11. The method according to claim 8 or 10,
The advertisement providing method,
Receiving a selection of an advertisement object from a plurality of advertisement objects included in the three-dimensional advertisement displayed in the advertisement area by a user; And
The method of providing advertisement further comprising the step of accessing the hyperlinked content to the selected advertisement object. In the advertisement providing system comprising an ad server,
The advertisement server includes:
Advertisement for managing the three-dimensional advertising content comprising a plurality of advertising objects each including an advertising content and arranged in a three-dimensional space and the control information for moving and displaying the plurality of advertising objects included in the three-dimensional advertising content Management; And
Receiving a request of the three-dimensional advertising from the user terminal, the advertisement providing system comprising an advertisement providing unit for providing at least one of the three-dimensional advertising content and the control information to the user terminal to provide a three-dimensional advertising to the user terminal. The method of claim 15,
The advertisement server includes:
Receiving a user input for controlling the three-dimensional advertising content from the user terminal, and further comprising an advertisement control unit for moving the position of the plurality of advertisement objects in accordance with the user input. The method of claim 15,
The advertisement server includes:
And an advertisement selection unit for selecting at least one advertisement object to be arranged in the three-dimensional virtual space among the advertisement objects stored in the advertisement server. The method of claim 15,
The advertisement server includes:
And an advertisement fee settlement unit configured to charge a fee to an advertiser who registers the plurality of advertisement objects in the ad server and accumulate the fee in an account of the advertiser. 16. The method of claim 15,
The advertising management unit,
And corresponding address information of detailed content including detailed information of each of the plurality of advertisement objects to the plurality of advertisement objects, and providing address information of the detailed content to the user terminal. 17. The method of claim 16,
The advertisement control unit,
And one of the plurality of advertisement objects displayed under the control of either the user terminal or the advertisement server. The method of claim 15,
The advertisement providing unit,
Advertisement providing system for moving the plurality of advertising objects included in the three-dimensional advertising in accordance with the control information and transmits the displayed image content to the user terminal. In an advertising system comprising a user terminal and an ad server,
The user terminal comprises:
Requesting the 3D advertisement to the advertisement server, and including the advertisement content from the advertisement server and including a plurality of advertisement objects arranged in three dimensions in a virtual space, such that the three-dimensional advertisement content and the plurality of advertisement objects are moved and displayed. Ad request unit for receiving at least one of the control information to; And
And an advertisement display unit for displaying the three-dimensional advertisement in an advertisement region which is at least a portion of the screen region of the user terminal, and moving and displaying the plurality of advertisement objects according to the control information. 23. The method of claim 22,
The advertisement display unit,
And displaying one of the plurality of advertisement objects as a whole in the advertisement area, and then displaying the other one of the remaining advertisement objects as a whole in the advertisement area. Advertisement providing system for moving and displaying. The method of claim 22,
The control information,
And the plurality of advertisement objects simultaneously move in the same distance and direction.

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