KR101304059B1 - System and method of providing interactive advertisements - Google Patents

Abstract

Providing multimedia content on a mobile device; Receiving an indicator of at least one insertion point in the multimedia content on the mobile device; Receiving at least one identifier associated with at least one insertion point on a mobile device, the identifier representing one or more executable content; And an apparatus and method for providing content by providing executable content to a user of a mobile device in proximity to at least one insertion point.

Description

System and method for providing interactive advertising {SYSTEM AND METHOD OF PROVIDING INTERACTIVE ADVERTISEMENTS}

Priority claim

This application claims priority to US Provisional Patent Application No. 61 / 113,433, filed November 11, 2008, entitled “SYSTEM AND METHOD OF PROVIDING INTERACTIVE ADVERTISEMENTS,” which is hereby incorporated by reference in its entirety. do.

Electronic devices such as mobile telephone handsets and other mobile devices may be configured to receive sports, advertisements, information programs or other multimedia content items. For example, audio and / or video data may be communicated to an electronic device using a broadband broadcast communication link. There is a need to provide people with an improved viewing experience on such devices.

Each of the systems, methods, and devices of the present invention has a number of aspects, none of which are solely responsible for the desired attributes. Without limiting the scope of the invention, which is represented by the following claims, now more prominent features of the invention are briefly described. Considering this description, and especially after reading the section entitled "Detailed Description", features of the present invention include customized multimedia, including providing a method for providing a user with more information related to broadcast content. It will be appreciated that this provides an advantage including an enhanced user interface that provides access.

One embodiment includes a method of providing content. The method includes providing multimedia content to a mobile device. The method further includes receiving, on the mobile device, an indicator of at least one insertion point of the multimedia content. The method further includes receiving, on the mobile device, at least one identifier associated with the at least one insertion point. The identifier represents one or more executable content. The method further includes providing the executable content to the user of the mobile device in proximity to the at least one insertion point.

One embodiment includes a mobile device for providing content. The device includes at least one receiver, an output device, and at least one processor in communication with the receiver and the output device. The processor provides the multimedia content via the output device, receives via the receiver an indicator of at least one insertion point in the multimedia content, and receives via the receiver at least one identifier associated with the at least one insertion point. The identifier represents one or more executable content. The processor is also configured to provide executable content to the user via the output device in proximity to the at least one insertion point.

One embodiment includes a computer program product. The product comprises at least one to provide multimedia content to the mobile device, receive at the mobile device an indicator of at least one insertion point in the multimedia content, and receive at the mobile device at least one identifier associated with the at least one insertion point. A computer readable medium having stored thereon code executable by a processor. The identifier represents one or more executable content. These codes are also executable by the at least one processor to provide executable content to the user of the mobile device in proximity to the at least one insertion point.

One embodiment includes a method of providing content. The method comprises the steps of: generating an indicator of an insertion point, instructing a rendering device configured to render multimedia content to insert executable content in proximity to the insertion point, generating an identifier representing one or more executable content; And communicating the indicator and the identifier in association with the broadcast of the multimedia content.

One embodiment includes a system for providing content. The system generates one or more indicators of the insertion point, the network interface configured to communicate data with the rendering device, and instructs the rendering device configured to render the multimedia content to insert executable content in proximity to the insertion point; A service configured to generate an identifier representing executable content and to communicate the indicator to the device in connection with the broadcast of the multimedia content.

One embodiment includes a system for providing content. The system includes means for generating an indicator of an insertion point, instructing a rendering device configured to render multimedia content to insert executable content in proximity to the insertion point, means for generating an identifier representing one or more executable content; And means for communicating the indicator to the device in connection with the broadcast of the multimedia content.

1 is a block diagram of a system for providing broadcast programming.
FIG. 2 is a block diagram of the mobile device shown in FIG. 1.
3A-3D are diagrams of a user interface for the device of FIG.
4 is a flow chart of a method of interactive content associated with a broadcast in a system as shown in FIG. 1.

The following detailed description is intended for specific aspects of the present invention. However, the invention may be implemented in many different ways, for example, as defined and covered by the claims. The aspects herein may be embodied in a wide variety of forms, and it will be apparent that any particular structure, function, or both disclosed herein is exemplary only. In accordance with the teachings herein, those skilled in the art will appreciate that an aspect disclosed herein may be implemented independently of any other aspects, and two or more of these aspects may be combined in various ways. For example, an apparatus may be implemented and a method may be practiced using any number of aspects described herein. In addition, such an apparatus may be implemented or such a method may be practiced using other structure, functionality, or structure and functionality in addition to or other than one or more of the aspects described herein.

1 is a block diagram illustrating an example system 100 for broadcasting multimedia content from one or more content providers 112 to mobile device 102 via distribution system 110. One aspect of the present invention is to supplement the presentation of multimedia content with the presentation of executable content at or near the insertion point of the multimedia content. The executable content may provide additional information related to the multimedia content, for example, or may provide information related to the user of the mobile device that is independent of the multimedia content. For example, the multimedia content may include an entertainment presentation that the user chooses to watch, such as a TV program, and the executable content may relate to the theme being provided by the multimedia content close to the insertion point. Contains advertising. As another example, the user may be provided with additional information about the product being advertised in proximity to the insertion point of the multimedia content, for example, where the product can be purchased. As another example, sporting events may be promoted by additional executable content that provides scores from other game and / or statistical information. As another example, the multimedia content may include a movie, and the executable content includes audio that is overplayed for video presenting additional information, such as behind scene information for the movie. As another example, the executable content may be selected based on a user's preference of a particular mobile device. Preference is predictive in that it may be determined based on a user's past behavior or may be based on the user's response to a series of questions, eg, provided as a series of user adjustable parameters.

As used herein, the term “multimedia content” generally refers to an electronically delivered combination of media, including text, audio, still images, and video. It should be noted that multimedia content may also refer to a single media that can be provided electronically to a user, such as in the case of music, video, and animation. Multimedia content may include, but is not limited to, any of a variety of streaming file types including, for example, QUICKTIME, MPEG2, MPEG4, AVI, and the like. The file may be streamed using various methods, including broadcast, unicast, and multicast.

As used herein, the term “executable content” refers to content provided to a user in response to the identified generation. The content may be multimedia content or any type of media that may be provided to a user. In at least some aspects, the identified generation may reach a predefined insertion point in the presentation of the multimedia content. In another aspect, the identified generation may be the expiration of a timer or may be the identification of a particular time and / or date. In another aspect, the identified generation may be receipt of a predetermined user input, which may be prompted by a message provided to the user. In another aspect, display of such a message may be initiated based on, for example, reaching a predefined insertion point or some other identified generation in the presentation of the multimedia content. In one aspect, executable content is stored on a device that provides multimedia content to a user, such as, for example, an Adobe Flash file, a Java application or applet, any of the streaming file types described above, or a rendering of the content in the content. Other types of content, including, but not limited to, content that includes executing related scripts or macros.

Referring again to FIG. 1, the distribution system 110 receives a stream of data with multimedia content from the content provider 112 and transmits the multimedia content through the first communication link 108 to one or more mobile devices 102. To provide. 1 illustrates an aspect in which content provider 112 transmits content to mobile device 102 via distribution system 110. However, content provider 112 may communicate content directly to mobile device 102 by, for example, bypassing distribution system 110 using first communication link 108 (not shown in FIG. 1). Must be aware of In another aspect, the multimedia content provider 112 recognizes that it may provide the multimedia content to the mobile device 102 via multiple distribution systems 110.

In the example shown in FIG. 1, the first communication link 108 is a forward link only wireless broadcast. However, aspects disclosed herein are not limited to forward link-only wireless broadcasts, and may include Ethernet, telephone (eg, POTS), cable, wire and fiber systems, and / or code division multiple access (CDMA or CDMA2000) communication systems. , Frequency division multiple access (FDMA) systems, time division multiple access (TDMA) systems such as GSM / GPRS (General Packet Radio Service) / EDGE (enhanced data GSM environment), Terrestrial Trunked Radio (TETRA) mobile phone systems, wideband code division One or more of a multiple access (WCDMA) system, a high data rate (1xEV-DO or 1xEV-DO Gold Multicast) system, an IEEE 802.11 system, a MediaFLO system, a DMB system, an orthogonal frequency division multiple access (OFDM) system, or a DVB-H system Various transmission techniques and techniques may be employed, including inclusive wireless systems.

The distribution system 110 is also configured to communicate over the second communication link 106. In the example shown in FIG. 1, the second communication link 106 is a two-way wireless telecommunications link. In this aspect, the second communication link 106 is configured to communicate voice traffic and / or data traffic between various devices including the plurality of mobile devices 102. The communication link 106 may also communicate the transmission schedule and other data between the distribution system 110 and the mobile devices 102. The second communication link 106 used by the aspects described herein is not limited to a two-way wireless communication link or any particular telecommunications technology. In this regard, the second communication link 106 may comprise one or more of Ethernet, telephone (eg, POTS), cable, wire, and fiber optic systems, and / or code division multiple access (CDMA or CDMA2000) communication systems, frequency Time Division Multiple Access (TDMA) systems, such as a Division Multiple Access (FDMA) system, GSM / GPRS (General Packet Radio Service) / EDGE (enhanced data GSM environment), Terrestrial Trunked Radio (TETRA) mobile telephone systems, wideband code division multiple access (WCDMA) system, high speed data rate (1xEV-DO or 1xEV-DO Gold Multicast) system, IEEE 802.11 system, MediaFLO system, DMB system, orthogonal frequency division multiple access (OFDM) system or DVB-H system One or more wired and / or wireless links may be used, including a wireless system.

The distribution system 110 also includes a program guide service 126. The program guide service 126 receives programming schedules and content related data from the content provider 112 and / or other sources and communicates data defining the electronic programming guide (EPG) 124 to the mobile device 102. The EPG 124 may include data related to the broadcast schedule for multiple broadcasts of specific content items available to be received via the communication link 108. EPG data may include the title of the content item, the start and end time of a particular broadcast, the categorization of the program (sports, movie, comedy, etc.), the quality rating, the adult content rating, and the like. The EPG 124 may be communicated to the mobile device 102 via the first communication link 108 or the second communication link 106, and may be stored on the mobile device 102.

Finally, distribution system 110 includes an indicator that indicates the insertion point for inserting executable content into the stream of multimedia content and includes data or metadata, and an insertion data service that generates a possible identification of the associated executable content. 130. The insertion point may be represented in various ways, for example, using offset data in the content item, absolute time, using data representing a portion of a particular frame or content item, or based on or found within multimedia data. Representation in any other data suitable for identifying an insertion point within a multimedia content item, such as identification of a geographic location or data pattern to be calculated (eg, based on a fingerprint calculated based on an audio or video track). May be The identification of relevant executable content can be direct, for example, as the file name and location. For example, the identification may include a pointer to the location (indicating a direct identification) of the executable content to be inserted, such as, for example, a uniform resource locator (URL). This location may be a mobile device 102, a distribution system 110, a content provider 112, or a completely separate server (not shown). Alternatively, the identification may be indirect, indicating a preference for the type or genre of executable content to be selected. In the case of indirect identification, other services provide the direct identification. This service may reside on mobile device 102, distribution system 110, content provider 112, or a completely separate server (not shown). It may include a pointer to a server that dynamically provides executable content, such as indirect identification, for example, a URL. In this aspect, one or more parameters, such as category, may be included in the indicator to assist in the selection of executable content. The indicator may be transmitted to the mobile device 102 via the first or second communication link 108 and 106, respectively.

Mobile device 102 is configured to receive a stream of multimedia content, one or more content (or identifiers thereof), and one or more indicators. Data providing the executable content or their identifiers may be transmitted and stored on the mobile device 102 prior to receiving the stream of multimedia content. Close to the time and / or location indicated by the indicator, the presentation of the multimedia content is interrupted, and the identified executable content is provided to the user. Alternatively, a prompt may be displayed to the user at the time and / or location indicated by the indicator, requesting permission to display the executable content. Upon receipt of the permission, executable content is provided to the user. If the user has not provided such permission (or the request has timed out), the presentation of the stream of multimedia content is resumed. The presentation of the stream of multimedia content does not need to be stopped when interrupted, but rather as a background process that is overplayed by the presentation of prompts and / or executable content (possibly with reduced brightness and / or volume). It may be continued).

Executable content may be stored on mobile device 102 in executable content storage 134 and maintained by executable content service 132. Executable content service 132 receives the executable content, stores the executable content in executable content storage 134, and for presentations proximate to the insertion point identified by insertion data service 130. Provide access to the executable content. The executable content service 132 may also be responsible for identifying the insertion point in the multimedia content based on the indicator received from the insertion data service 130. At or before the insertion point, the executable content service 132 determines whether the identified executable content is stored or otherwise available in the executable content store 132. When the insertion point is reached and its executable content is available, the executable content is provided to the user. Alternatively, a prompt may be provided to the user requesting permission to regenerate the executable content. In one aspect, executable content service 132 includes logic to display the aforementioned prompts that allow a user to determine whether to execute executable content in proximity to an insertion point. Alternatively, logic for displaying the prompt may be included in the executable content. In addition, it may be fully allowed to simply provide executable content to the user without requiring the user's consent. In another aspect, metadata associated with the indicator may specify whether permission is required from the user prior to presentation of the executable content.

In one aspect, executable content service 132 is configured to select executable content based on information about a user of the device. In one such aspect, insert data service 130 includes a user profile database (not shown) that identifies executable content based on any number of parameters including information about the user of mobile device 102. Or communicate with him. In one aspect, executable content service 132 includes or communicates with a user profile database and at least partially determines executable content to execute based on user profile information. For example, the executable content may be selected based on preferences, demographics, or other data related to the user of the mobile device. In an aspect, the metadata in the indicator may identify a number of executable content along with demographic parameters such as age range. Executable content service 132 may select executable content based on stored demographic data, such as the age of one or more users of mobile device 102.

Table 1 illustrates an example of metadata that may be included in the indicator.

Table 1

In the example data structure illustrated in Table 1, the insertion point field specifies the point in time or location at which executable content may be inserted. Note that each record may include a plurality of insertion point fields, and any multimedia content may have one or more records associated therewith. Various fields are illustrated that may be used by executable content service 132 to select specific executable content for insertion. The metadata may include one or more URLs or other data identifying the content along with where and how such content may be downloaded. In the example illustrated in Table 1, different demographic groups are defined in the Executable_Content_1 and Executable_Content_2 fields. Corresponding selection parameters or criteria are defined in the Executable_Content_Item_1_param and Executable_Content_Item_2_param fields. The selection parameter includes a query for user data or user database of mobile device 102. Table 1 also illustrates the use of default executable content defined to be selected if other content is not selected based on the selection parameter. The Trigger_prompt_data field may be used to define a prompt that requires the user to grant permission to display executable content (as illustrated in FIG. 3C below) or, in this case, to point to the definition thereof. This definition may include the identity, configuration, or other content associated with the prompt. Additionally or alternatively to URLs, metadata may directly specify prompts within metadata specific text, images or other multimedia data.

As noted, the executable content service 132 may be configured to maintain executable data in the executable content store 134. For example, in one aspect, distribution system 110 broadcasts such executable content between, for example, other content items of a subchannel via communication link 108, or executable content service ( 132 broadcasts over a particular stream that it accesses and records. In one aspect, embedded data service 130 provides additional metadata that indicates executable content or a URL to which such content may be preloaded. The executable content may be stored in a common area until space is required for the user content item, or may be stored in a spare area where the content item is stored until space is required or expires for other executable content. It may be. Executable content may expire based on expiration time data received with the executable content, or via metadata received via, for example, insert data service 130 (also executable content storage). May be deleted from 134). In one aspect, executable content store 134 may maintain content until an expiration message is received, for example, via insert data service 130. In one aspect, the content of executable content store 134 is maintained based on information about a user of the mobile device, for example, from a user profile database. In this aspect, different versions of certain executable content may be received and stored based on user profile information. In one aspect, the content of the database is managed based on user profile data. For example, the storage space of executable content storage 134 may be managed such that executable content determined based on user profile data may be preferentially stored in executable content database 134.

Mobile device 102 also includes a rendering module 122 configured to render the multimedia content item received via content item communication link 108. Rendering module 122 may include analog and / or digital technology. The rendering module 122 may include one or more multimedia signal processing systems, such as a video encoder / decoder, using encoding / decoding methods based on international standards such as the MPEG-x and H.26x standards. Such encoding / decoding methods are generally intended to compress multimedia data for transmission and / or storage.

2 is a block diagram illustrating the mobile device 102 shown in FIG. 1. The device 102 includes a processor 202 in communication with the memory 204 and a network interface 208 in communication via the communication link 108. In the example shown in FIGS. 1 and 2, communication link 108 is a forward link only communication link. However, it should be appreciated that network interface 208 and receiver 224 may be provided to receive signals in accordance with any of a variety of techniques, which may be wired or wireless. Examples of wired technology include Ethernet, telephone (eg, POTS), cables, wires, and fiber optic systems. Examples of suitable wireless technologies include code division multiple access (CDMA or CDMA2000) communication systems, frequency division multiple access (FDMA) systems, time division multiple access such as GSM / GPRS (General Packet Radio Service) / EDGE (enhanced data GSM environment). (TDMA) system, Terrestrial Trunked Radio (TETRA) mobile phone system, wideband code division multiple access (WCDMA) system, high data rate (1xEV-DO or 1xEV-DO Gold Multicast) system, IEEE 802.11 system, MediaFLO system, DMB system Orthogonal frequency division multiple access (OFDM) systems or DVB-H systems.

The mobile device 102 may include a second network interface 206 for communicating over the second communication link 106, which is where the example of FIG. 1 is illustrated in both directions. The network interface 206 may include any suitable antenna (not shown), the receiver 220 and the transmitter 222 such that this example device 102 is one or more devices over the second communication link 106. Communicate with Optionally, the network interface 206 may also have processing capability to reduce the processing requirements of the processor 202.

Mobile device 102 also includes display 210; User input device 212 including one or more suitable input devices such as a keypad, touch screen, accelerometer or other suitable input device; Loudspeakers 214; And microphone 216. Mobile device 102 may optionally include a battery 231 to provide power to one or more components of device 102. Mobile device 102 may include at least one of a mobile handset, a personal digital assistant, a laptop computer, a headset, a hands-free device in a vehicle, or any other electronic device. For example, one or more aspects taught herein can include telephones (eg, cellular phones), personal digital assistants (“PDAs”), entertainment devices (eg, music or video devices), headsets (eg, Headphones, earpieces, etc.), microphones, or any other suitable device.

Mobile device 102 may be implemented in various ways. Referring to FIG. 2, mobile device 102 is represented by a series of interrelated functional blocks, for example, representing a processor 202, software, combinations thereof, or some other manner of teaching as described herein. . For example, the processor 202 may facilitate user input via the input device 212. In addition, the transmitter 222 may include a processor for transmission that provides various functions related to the transmission information to another device 102. Receiver 220 may also include a processor that provides various functions related to receiving information from other devices 102.

Mobile device 102 may be configured to receive data from one or both of communication links 108 and 106 simultaneously. For example, the processor 202 may receive and / or transmit a function of the network interface 206 while the network interface 208 is receiving multimedia content (or executable content) over the communication link 108. It may not be possible. Thus, for example, in one aspect, the display of the broadcast program may be discontinuous over the communications link 106, for example, over the communications link 108 when a signal such as a telephone call is received. .

Mobile device 102 may be implemented using any suitable combination of the functions and components described with reference to FIG. 2. For example, mobile device 102 may include one or more integrated circuits, and the integrated circuit may also include one or more processors that provide the functionality of processor 202 shown in FIG. 2. The integrated circuit may also include other types of components that implement some or all of the functions of the illustrated processor components. In addition, one or more processors may implement the functionality of the illustrated processor components.

3A-3D are diagrams of a user interface for the device of FIG. More specifically, FIGS. 3A-3D show the progression of the screenshots to provide an exemplary user interface 300 for display on the display 210 of the mobile device 102. In this description, multimedia content is described as including a plurality of content items, such as, for example, first and second content items. In the example shown, the insertion point is close to the second content item.

Referring to FIG. 3A, a puppy show, the first content item 302, is being provided to the user. Referring sequentially to the next figure, FIG. 3B, an advertisement, the second content item 304, is being provided to the user. During the display of the second content item, it is determined whether the insertion point has been reached (or is approaching). At this time, it is additionally determined whether the desired executable content is available in the executable content storage 134. If the desired executable content is available, as shown in FIG. 3C, a prompt 306 is displayed that asks the user whether the user of mobile device 102 wants to view the identified executable content. . The size, position, and other display attributes of the user interface control 306 may be predetermined or may be specified by metadata associated with the indicator. In an aspect, the parameters for displaying the prompt 306 may be identified by metadata associated with the insertion point. For example, such metadata may specify the time period for which prompt 306 is to be displayed. In one aspect, the specified time period is based on the time period during which the second content item 304 is received and displayed.

Referring to FIG. 3D, a positive reply to the prompt 306 creates a presentation of the executable content 308. As shown in FIG. 3D, the executable content 308 may be interactive content that includes a user interface control 310. In the example shown, the executable content 308 provides additional information related to the second content item 304 (associated with the vehicle) and provides additional information using the user interface control 310. Thus, according to one aspect, an option is provided to a user for displaying executable content that provides additional information, such as advertisements or additional program content.

4 is a flow diagram illustrating an example of a method 400 for providing executable content associated with multimedia content within a system such as the example system 100. The method 400 includes a processor 202 of the mobile device 102 receiving multimedia content, at least one indicator defining an insertion point and an identifier (possibly contained by the indicator) for the executable content. Begin at block 402. The indicator and identifier may be sent with the multimedia content and may be separate from the multimedia content for the purpose of causing the indicator and identifier to be sent to the mobile device 102 prior to delivery of any insertion point defined by the indicator. May be transmitted. In one aspect, rendering module 122 processes multimedia content, and executable content service 132 processes an indicator of an insertion point and an identifier of the executable content. In one aspect, the rendering module 122 and the executable content service 132 include software instructions executed by the processor 202.

Moving to block 404, the processor 202 determines whether executable content is available. Executable content is considered available if it can be provided to the user in proximity to the insertion point. Perhaps the simplest way to meet this requirement is that the executable content is stored in the executable content store 134. Another way that content is available is that the executable content is prepared to be streamed over the first and / or second communication links 108 and 106. Thus, in one aspect, executable content store 134 is configured to store customized executable content for a particular user of mobile device 102. In this aspect, executable content storage 134 determines whether to store the particular executable content and thereby makes the particular executable content available for presentation when identified by the insertion point data. do. This determination may be made based on data for the user of mobile device 102. In an aspect, executable content storage 134 may include software instructions executed through processor 204 to store executable content to and from memory 204. At block 404, if the identified executable content is not available, the method 400 proceeds to an exit state and the processor 204 may continue to provide and / or render the broadcast stream.

At block 404, if the identified executable content is available, the method 400 proceeds to block 406 and a user control is provided to the user. In the simplest aspect, the user control causes a prompt to be displayed on the display 210 to ask whether the user wants to watch additional content, ie executable content. The user control unit monitors the input unit 212 for a response. The input unit 212 may enter the user's selection through various methods or through some other user interface component, including pressing a button, touching a screen, or shaking the mobile device 102 in a predetermined motion. It may also include a variety of user interfaces that allow it.

Next at block 408, it is determined whether the user has consented to the presentation of the identified executable content. In general, consent will be recognized if the user provides a positive response to the prompt. The negative response will be recognized if the user provided a negative response to the prompt or if a timeout condition is recognized without receiving any response to the prompt from the user. The time period prior to recognizing the timeout condition may be defined by the received metadata with data representing the insertion point. If a negative response is identified at step 408, the method proceeds to an end state and the processor 204 may continue to provide and / or render the broadcast stream.

If a positive response is identified at step 408, the method proceeds to block 410, where the processor 204 provides the executable content to the user. In one aspect, executable content is provided until the user terminates the content. In another aspect, the executable content is provided for a time interval determined based on the execution of the executable content. In one aspect, the executable content is provided at least for a time measured by one of the executable content or metadata included by the indicator. At the end of the presentation of the executable content, the method 400 proceeds to an end state.

In an aspect, at the end of the method 400, the processor 204 may return the mobile device 102 to the presentation of the multimedia content. In one aspect, the processor 204 may continue to receive the multimedia content while the executable content executes and stores the received multimedia content for playback from a time proximate to the insertion point at the end of the executable content. It is composed. In an aspect, the close time may be after a certain point in the broadcast content. For example, if the insertion point is during the advertisement and the executable content is related to the advertisement, the processor 204 may be configured to begin storing the received stream after the end of the advertisement.

In accordance with this aspect, it should be appreciated that the specific acts or events of any of the methods disclosed herein may be performed in a different order and may all be added together, merged, or deleted together (eg, Not all described actions or events are essential for implementation). In addition, in certain aspects, the operations or events may be performed simultaneously, not sequentially, such as through multi-thread processing, interrupt processing, or multiple processors.

In view of the foregoing, it will be appreciated that the present disclosure addresses a method that allows a user to receive desired content. For example, the illustrated aspects may provide a method and apparatus for automatically providing additional information on a mobile device via executable content to promote a multimedia content item in proximity to the broadcast of a particular portion of the multimedia content item. have.

Those skilled in the art will also appreciate that the various illustrative logical blocks, modules, circuits, and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both . In order to clearly illustrate this alternative possibility of hardware and software, various illustrative components, blocks, modules, circuits, and steps have been described above primarily in terms of their functionality. Whether such functionality is implemented in hardware or software depends upon the particular application and design constraints imposed on the overall system. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.

For example, various example logical blocks, modules, circuits described in connection with the embodiments disclosed herein may be implemented in or performed by an integrated circuit (“IC”), an access terminal, or an access point. ICs are general purpose processors, digital signal processors (DSPs), application specific integrated circuits (ASICs), field programmable gate arrays (FPGAs), or other programmable logic devices, separate gate or transistor logic, separate hardware components, electrical components, optical components May comprise a mechanical component or any combination thereof designed to perform the functions disclosed herein, and may execute codes or instructions residing within the IC, external to the IC, or both. A general purpose processor may be a microprocessor, but, in the alternative, the processor may be any conventional processor, controller, microcontroller, or state machine. A processor may also be implemented in a combination of computing devices, such as a combination of a DSP and a microprocessor, a plurality of microprocessors, one or more microprocessors in conjunction with a DSP core, or any other configuration.

In one or more illustrative embodiments, the functions described may be implemented in hardware, software firmware, or any combination thereof. If implemented in software, the functions may be stored on or transmitted over as one or more instructions or code on a computer-readable medium. Computer-readable media includes both computer storage media and communication media including any medium that facilitates transfer of a computer program from one place to another. The storage medium may be any available media that can be accessed by a computer. By way of example, and not limitation, such computer-readable media may comprise ROM, RAM, EEPROM, CD-ROM or other optical disk storage medium, magnetic disk storage medium or other magnetic storage device, or instructions for computer-accessible desired program code. Or any other medium that can be used to carry or store in the form of data structures or data structures. Also, any connection is properly termed a computer-readable medium. For example, if software is transmitted from a website, server or other remote source using wireless technologies such as coaxial cable, fiber optic cable, twisted pair, digital subscriber line (DSL), or infrared, wireless and electromagnetic waves, the coaxial cable Included in the definition of a medium are fiber optic cables, twisted pairs, DSL, or wireless technologies such as infrared, wireless and electromagnetic waves. As used herein, discs (Disk and disc) include compact discs (CDs), laser discs, optical discs, DVDs, floppy discs and Blu-ray discs that typically magnetically regenerate data, which disc To optically reproduce the data. Combinations of the above should also be included within the scope of computer-readable media.

While the foregoing detailed description has shown, described, and indicated that the novel features of the invention apply to various aspects, various omissions, substitutions and changes in form, and details of the devices or processes shown are intended to limit the scope of the disclosure. It will be appreciated that it may be done by one skilled in the art without departing. As will be appreciated, since some features may be used or implemented separately from other features, the present invention may be embodied in a form that does not provide all of the features and advantages described herein. The scope of the present disclosure is defined by the appended claims, the foregoing description, or both. All changes which come within the meaning and range of equivalency of the claims are to be embraced within their scope.

Claims (47)

A method of providing content,
Presenting multimedia content on a mobile device;
Receiving, on the mobile device, an indicator of at least one insertion point in the multimedia content via a two-way wireless telecommunications link;
Receiving, on the mobile device, at least one identifier associated with the at least one insertion point and representing one or more executable content via the two-way wireless telecommunication link;
Providing, on the mobile device, user control requiring permission to present the executable content; And
In response to receiving the permission to present the executable content, presenting the executable content to a user of the mobile device proximate the at least one insertion point,
And the method is performed by the mobile device. The method of claim 1,
Receiving the multimedia content via a first communication link. 3. The method of claim 2,
And the first communication link is a broadcast communication link. 3. The method of claim 2,
Receiving the indicator comprises receiving the indicator over a second communication link,
Receiving the at least one identifier comprises receiving the at least one identifier over the second communication link. 5. The method of claim 4,
And the second communication link is a cellular communication link. The method of claim 1,
During the presenting the multimedia content on the mobile device, receiving and storing the executable content before reaching an insertion point associated with the executable content. The method of claim 1,
The presenting executable content comprises receiving the stream of executable content from a source external to the mobile device. The method of claim 1,
The step of presenting the executable content relies on executable content stored on the mobile device prior to reaching an insertion point associated with the executable content during the step of presenting the multimedia content on the mobile device. How to provide content. The method of claim 1,
And presenting executable content relies on receiving user input indicating that the user has expressed that the executable content is desired to be presented. The method of claim 1,
Presenting the executable content,
Displaying a prompt to a user of the mobile device inquiring whether the user wants to watch additional content; And
And presenting the executable content to the user, subsequent to receiving data indicating that the user has expressed that he or she wishes to be presented with additional content. The method of claim 1,
And the executable content relates to a matter of the multimedia content presented on the mobile device proximate the insertion point. The method of claim 1,
And the executable content comprises an advertisement. The method of claim 1,
Wherein the at least one identifier provides a criterion for selecting a particular executable content from a plurality of executable content. The method of claim 13,
Wherein the criterion facilitates selection of executable content based on information about a user of the mobile device. At least one receiver;
Output device; And
At least one processor in communication with the receiver and the output device,
The processor comprising:
Presenting multimedia content via the output device;
Receive, via a two-way wireless telecommunications link, an indicator of at least one insertion point in the multimedia content;
Receive, via the two-way wireless telecommunications link, at least one identifier associated with the at least one insertion point and representing one or more executable content;
Provide, via the output device, user control requiring permission to present the executable content;
And in response to receiving the permission to present the executable content, present, via the output device, the executable content to a user proximate to the at least one insertion point. The method of claim 15,
And the at least one receiver is configured to receive data via a first communication link. 17. The method of claim 16,
And the first communication link is a broadcast communication link. 17. The method of claim 16,
The at least one receiver is configured to receive the indicator over a second communication link,
And the receiver is configured to receive the at least one identifier over the second communication link. The method of claim 18,
And the second communication link is a cellular communication link. The method of claim 15,
And a storage configured to store executable content prior to reaching an insertion point associated with the executable content during presentation of the multimedia content. The method of claim 15,
And the receiver is configured to receive the stream of executable content from a source external to the mobile device. The method of claim 15,
And the processor is configured to present executable content that relies on the executable content stored on the mobile device before reaching an insertion point associated with the executable content during presentation of the multimedia content. The method of claim 15,
And the processor is configured to present executable content that relies on receiving user input indicating that the user has expressed that the executable content is desired to be presented. The method of claim 15,
The processor comprising:
Display a prompt to the user of the mobile device inquiring whether the user wants to watch additional content,
And further to present the executable content to the user subsequent to receiving data indicating that the user has expressed that he or she wishes to be presented additional content. The method of claim 15,
And the executable content relates to a matter of the multimedia content presented on the mobile device proximate the insertion point. The method of claim 15,
And the executable content comprises an advertisement. The method of claim 15,
Wherein the at least one identifier provides a criterion for selecting a particular executable content from a plurality of executable content. The method of claim 27,
And the criteria facilitate selection of executable content based on information about a user of the mobile device. As a computer readable medium,
Presenting multimedia content on a mobile device;
Receiving, on the mobile device, an indicator of at least one insertion point in the multimedia content via a two-way wireless telecommunications link;
Receive, on the mobile device, at least one identifier associated with the at least one insertion point and representing one or more executable content via the two-way wireless telecommunications link;
Provide a user control on the mobile device requesting permission to present the executable content;
In response to receiving the permission to present the executable content, to present the executable content to a user of the mobile device proximate to the at least one insertion point,
The computer readable medium having stored thereon executable code by at least one processor. 30. The method of claim 29,
And code executable by the at least one processor to present executable content relying on receiving user input indicating that the user has expressed that the executable content is desired to be presented. 30. The method of claim 29,
Display a prompt to the user of the mobile device inquiring whether the user wants to watch additional content;
Subsequent to receiving data indicating that the user expressed that he or she wished to be presented with additional content, to present the executable content to the user,
Further comprising code executable by the at least one processor. A method of providing content,
Generating an indicator of the insertion point instructing the rendering device configured to render the multimedia content to insert the executable content proximate the insertion point;
Generating an identifier representing one or more executable content;
Providing data indicative of a user interface prompting a user of the rendering device for permission to display the executable content; And
Communicating the indicator, the identifier and the data relating to the broadcast of the multimedia content to the rendering device over a two-way wireless telecommunications link,
The method is performed by a distribution system. 33. The method of claim 32,
Communicating the indicator comprises broadcasting the indicator as part of a broadcast of the multimedia content. 33. The method of claim 32,
Communicating the indicator comprises communicating the indicator to the rendering device via a bidirectional communication link. 33. The method of claim 32,
Generating the indicator further includes providing data indicative of a user interface for prompting the user of the rendering device as to whether the user wants to watch the executable content. Way. 33. The method of claim 32,
Communicating the executable content to the rendering device prior to communicating the indicator. A network interface configured to communicate data with the rendering device; And
Include services,
The service includes:
Generate an indicator of the insertion point instructing the rendering device configured to render the multimedia content to insert the executable content proximate the insertion point;
Generate an identifier representing one or more executable content;
Provide data indicative of a user interface prompting a user of the rendering device for permission to display the executable content;
And communicate the indicator, the identifier and the data related to the broadcast of the multimedia content to the rendering device over a two-way wireless telecommunications link. 39. The method of claim 37,
And the network interface comprises a broadcast network interface. 39. The method of claim 37,
The network interface includes a bidirectional communication link. 39. The method of claim 37,
The indicator further includes data indicative of a user interface for prompting the user of the rendering device as to whether the user wants to watch the executable content. 39. The method of claim 37,
The service is configured to communicate the executable content to the rendering device prior to communicating the indicator. Means for generating an indicator of the insertion point instructing a rendering device configured to render the multimedia content to insert the executable content proximate the insertion point;
Means for generating an identifier representing one or more executable content;
Means for providing data indicative of a user interface prompting a user of the rendering device for permission to display the executable content; And
Means for communicating the indicator, the identifier and the data related to the broadcast of the multimedia content via a two-way wireless telecommunications link to the rendering device. 43. The method of claim 42,
The indicator further includes data indicative of a user interface for prompting the user of the rendering device as to whether the user wants to watch the executable content. 43. The method of claim 42,
And the means for communicating is further configured to communicate the executable content to the rendering device prior to communicating the indicator. The method of claim 1,
Receiving, on the mobile device, data identifying each demographic group for each of the one or more executable content via the bidirectional wireless telecommunication link. The method of claim 1,
Receiving, on the mobile device, data identifying one or more selection parameters for selecting one of the one or more executable content via the two-way wireless telecommunications link, wherein the selection parameter is associated with user data of the mobile device. Receiving the data, the method comprising one or more queries for the content. 47. The method of claim 46,
If no executable content is selected from among the one or more executable content based on the selection parameter, receiving, via the two-way wireless telecommunication link, data identifying the selected default executable content. How to give it.

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