KR101277553B1 - Method for providing fashion coordination image in online shopping mall using avatar and system therefor - Google Patents

Abstract

The present invention provides a method for providing an avatar image of the user by an avatar providing system including an interface unit capable of interacting with a user, the method comprising: providing a shooting area to the user, photographing the user, and photographing the user; Extracting a photographed image in the area, and generating an avatar image based on the extracted image.

Description

Method and system for providing wearing image in online shopping mall using avatar {METHOD FOR PROVIDING FASHION COORDINATION IMAGE IN ONLINE SHOPPING MALL USING AVATAR AND SYSTEM THEREFOR}

The present invention relates to a method and system for providing a wearable image in an online shopping mall using an avatar. More specifically, the present invention relates to a method and system for generating an avatar image in which an image of a user's real image is generated, and providing a wearing image in which an item image provided by an online shopping mall is overlaid on the generated avatar image.

Recently, online shopping malls that enable buyers to easily purchase goods without selling their products are being activated. In particular, online shopping malls that compare prices and designs of fashion items, for example, accessories, clothing, and wigs, can be purchased immediately.

The biggest concern of those who shop at these fashion items online shopping malls is whether or not the fashion items purchased by them go well with themselves. Unlike offline stores, buyers are hesitant to buy fashion items in online shopping malls because they cannot directly wear fashion items in online shopping malls. To compensate for these shortcomings, the online shopping mall provides a fitting model image in which the item is worn. However, the purchaser is unlikely to have a desire to purchase only the fitting model image because the physique, size, and skin tone are different from the fitting model.

Therefore, when implementing an online shopping mall, it is necessary to study a method of providing a virtual image to a buyer, such as a wearer himself wearing a fashion item. In particular, in providing a virtual image, there is a need for a method capable of minimizing the load of an online shopping mall system.

An object of the present invention is to create and provide an avatar image corresponding to a user real.

In addition, an object of the present invention is to provide a wearing image by overlaying a fashion item image provided in an online shopping mall on an avatar image.

In addition, an object of the present invention is to provide an avatar image with little load and resources of the avatar providing system.

Moreover, an object of this invention is to provide a mounting image with little load and a resource of a mounting image providing system.

The present invention provides a method for providing an avatar image of the user by an avatar providing system including an interface unit capable of interacting with a user, the method comprising: providing a shooting area to the user, photographing the user, and photographing the user; Extracting a photographed image in the area, and generating an avatar image based on the extracted image.

In addition, the present invention, the step of providing the shooting area, the step of receiving user information from the user, setting the shooting area based on the user information, and providing the set shooting area to the user Steps.

In addition, the present invention, the step of providing the photographing area, the step of setting the area that covers any model image shape in the pose as a photographing area, and to the user, the set photographing area with the model image Providing a step.

In another aspect, the present invention provides a photographing area comprising: providing the user with one or more model images in a photographing pose, receiving one of the model images from the user, and posing the selected model image Setting the photographing area based on the present invention, and providing the set photographing area to the user.

The present invention may further include providing the set photographing area to the user by providing the set photographing area together with the selected model image.

In addition, the present invention, the step of providing the photographing area, the step of providing any closed curve shape to the user, the step of adjusting the closed curve shape from the user, the interior region of the adjusted closed curve shape to the imaging area And setting the photographing area to the user.

In addition, the present invention, the step of generating the avatar image, the step of providing the extracted image to the user, receiving at least a portion of the extracted image from the user, and the image of the selected portion Editing to generate an avatar image.

The present invention also provides a method for generating an avatar image by editing an image of the selected portion, providing the user with an image of the selected portion, and receiving an area to be removed from the image of the selected portion from the user. And removing the received area from the selected portion of the image and setting the removed image as the avatar image.

The present invention also provides a method for providing a wearing image using an avatar image in an online shopping mall system providing a wearing image, the method comprising: receiving the avatar image from the avatar providing system and selecting an item from the user Receiving, determining the overlay order of the selected item image on the avatar image, determining the position of the selected item image on the avatar image, according to the display level assigned to the selected item, and determining the position of the selected item image on the avatar image. And overlaying the selected item image on the avatar image according to an overlay order and position, thereby generating a wearing image.

Also, in the determining of the position of the selected item image, when the fitting point corresponding to the fitting point given to the selected item is not given to the avatar image, the fitting point is received from the user. And setting the received fitting point as a fitting point of the avatar image, and positioning a fitting point of the avatar image at the same position as the position of the fitting point given to the selected item.

The present invention also provides a method for determining the position of the selected item image, when the fitting point corresponding to the fitting point given to the selected item is not given to the avatar image, from the user on the avatar image. Receiving the location of the selected item.

Also, the determining of the position of the selected item image, according to the position of the received item, the position of the fitting point given to the selected item and the position where the avatar image overlaps the fitting of the avatar image The method further includes setting to a point.

Also, in the determining of the position of the selected item image, when the fitting point corresponding to the fitting point given to the selected item is assigned to the avatar image, the position of the fitting point given to the selected item is determined. And positioning a fitting point of the avatar image at the same position as.

In another aspect, the present invention provides an avatar providing system for providing an avatar image of a user, an interface unit that can interact with the user, a shooting area providing unit for providing a shooting area to the user, a shooting unit for shooting the user, and And an avatar generator configured to extract an image captured in the capture area and generate an avatar image based on the extracted image.

In addition, the present invention is an online shopping mall system for providing a mounting image, in conjunction with the avatar providing system, the avatar management unit for receiving the avatar image from the avatar providing system, provides an item list to the user, An item manager which receives a selection of an item included in the item list from a user, and a mounting image generator that receives the avatar image from the avatar manager and receives the selected item from the item manager; Determine an overlay order of the selected item image on the avatar image, determine a position of the selected item image on the avatar image, and determine the overlay order and position on the avatar image according to the display level assigned to the selected item. According to, overlay the selected item image on the avatar image, to create a wearing image.

The present invention can generate and provide an avatar image corresponding to a user's real.

In addition, the present invention may provide a wearing image in which a fashion item image provided in an online shopping mall is overlaid on an avatar image.

In addition, the present invention can provide an avatar image with little load and resources of the avatar providing system.

In addition, the present invention can provide a mounting image with little load and resources of the mounting image providing system.

1 is a block diagram illustrating an avatar providing system according to an exemplary embodiment of the present invention.
2 is a block diagram illustrating an online shopping mall system according to an exemplary embodiment of the present invention.
3 is a block diagram illustrating a mounting image providing system according to an exemplary embodiment.
4A to 4E are flowcharts illustrating a process of providing an avatar image and a process of providing an avatar image in which an item image is mounted in an online shopping mall, according to an embodiment of the present invention.
5 to 20 are exemplary views of a device display screen according to an embodiment of the present invention.

Hereinafter, a method and a system for providing a wearing image according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings. Advantages and features of the present invention and methods for achieving them will be apparent with reference to the embodiments described below in detail with the accompanying drawings.

The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. To fully disclose the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims.

In the present specification, prior to describing a preferred embodiment of the present invention, the following terms are defined. "Avatar" is a term that refers to a virtual body that replaces a user in a chat, a shopping mall, or an online game, and has the same appearance as a user's physical appearance, and includes a part of the user's virtual body, for example, a head, a torso, and the like. to be.

1 is a block diagram illustrating an avatar providing system according to an exemplary embodiment of the present invention. The avatar providing system 100 according to an exemplary embodiment of the present invention is a system for generating and providing an avatar imitating a real image of a user. The avatar providing system 100 may be an electronic device capable of communicating with a user and capable of data processing, for example, a camera device, a personal computer (PC), a mobile communication terminal, a personal digital assistant (PDA), a smartphone. , Notebook computers, and the like.

Meanwhile, the avatar providing system 100 may include the photographing area providing module 110, the photographing module 120, the avatar generating module 130, the avatar storing and providing module 140, and the avatar providing system interface module 150. And the modules are in communication with each other.

In order to acquire the real image of the user, the avatar providing system 100 needs to photograph the user, and the photographing area providing module 110 provides the photographing area to the user. The "photographing area" described throughout the specification is an area necessary for easily separating the user image from the background image in the image of the user. For example, if the photographing area is set as a closed curve, the photographing area may be photographed so that the subject may enter the closed curve, or as illustrated in FIG. 7A, the remaining part of the photographing area may be opaquely processed so that the subject is not within the photographing area. It can be taken so as to enter, and the rest of the photographed image except for the photographing area can be regarded as the background area. The shape of this shooting area can be modified according to the user's body shape, which allows the user to have information about the user, such as gender, age, body type (eg, fat, normal, dry, etc.) or hairstyle. And the like, and an area covering a generally expected body shape may be set as a photographing area based on the input user information (for example, if the user is a 20 year old skinny woman, a 20 year old skinny woman). The body shape of the user may be inferred by referring to the average body size of and an area covering the body shape may be set as a photographing area. In addition, the photographing area providing module 110 may set an area capable of covering the model image posing, as the photographing area, or provide the user with one or more posing model images, and pose of the model image selected by the user. The shape of the shooting area may be set according to the present invention, and a model image used for setting the shooting area is provided to the user together with the shooting area. In this way, the user only needs to pose along the pose of the model image provided together so that the user can be photographed in the photographing area, thereby making it easier to photograph the user image in the photographing area. In addition, the shape of the photographing area may be freely deformed by the user.

The photographing module 120 is a module for photographing a subject, and is capable of automatic photographing (eg, photographing automatically after a predetermined time by setting a timer) or manual photographing. The user poses according to the photographing area, and the photographing module 120 photographs the user and stores the photographed image.

The avatar generation module 130 receives the real image of the user photographed by the photographing module 120 and edits the avatar image to generate an avatar. The series of operations for creating an avatar is described in detail below.

The avatar storing and providing module 140 stores the avatar image generated by the avatar generating module 130 and provides the stored avatar image in response to a request from inside or outside the avatar providing system 100.

The avatar providing system interface module 150 is a module that enables external communication with the avatar providing system 100. For example, the avatar providing system interface module 150 enables interaction with a user, and may be, for example, a screen of a portable terminal, a lens of a photographing device, a display screen, or the like. The avatar providing system interface module 150 also enables interaction with, for example, the online shopping mall system 200.

2 is a block diagram illustrating an online shopping mall system according to an exemplary embodiment of the present invention. The online shopping mall system 200 according to an embodiment of the present invention is a system for displaying an item to a user and allowing the user to purchase the item. The online shopping mall system 200 may additionally generate and provide an image in which the item image is mounted on the user's own avatar image before the user purchases the item.

The online shopping mall system 200 includes an avatar management module 210, an item management module 220, a mounting image generation module 230, a control module 240, and an online shopping mall system interface module 250. Can communicate with each other.

The avatar management module 210 is a module for requesting and storing an avatar image. When the avatar management module 210 is inquiring about a fashion item selected by the user, the avatar management module 210 requests the avatar image from the avatar providing system 100 and attaches the wearing image module 230. If the avatar image is already stored, the stored avatar image is provided to the wearing image module 230.

The item management module 220 stores a list of fashion items sold in an online shopping mall, and among the fashion items, registers a list of fashion items to overlay on the avatar image and stores the list. . In addition, the item management module 220 may provide the list of the items to the user, and provide the image of the items to the wearing image module 230 when the user wants the wearing image. Since the display level and the fitting point information are provided to each item, the item management module 220 stores the display level and the fitting point information of each item. Here, the "display level" is the order in which the items are overlaid when they are combined with the avatar image. For example, when the display level of the avatar image is set to 0, the display level of the t-shirt item is 1 and the display level of the pants item is 2, the display level of the coat item may be set to 3, in which case the image of the pants is overlaid on the image of the T-shirt, the image of the coat is overlaid on it. If the item image having the same display level is combined with the avatar image, the item image later combined with the avatar image may be overlaid on the first combined item image. Also, the “fitting point” information is information related to a point where the item image is placed on the avatar image. In general, item images having the same location level may include the same fitting point information. For example, the item images included in the coat category have fitting points set at points where both shoulders and arms of the coat are connected, and waist points on the edge of the item image, and the fitting point position information is an item management module ( 220).

The wearing image generating module 230 is a module for generating an image in which the user wears a fashion item on his avatar image. When the user selects a fashion item, it is overlaid on the avatar image of the user according to the display level of the selected fashion item image. When a fashion item is first mounted on the avatar image, the user must manually position the fashion item at the appropriate position on the avatar image, but then other fashion items having the same display level as the first mounted fashion item are automatically Can be attached to the avatar image. That is, when a specific item is mounted on an avatar of a specific user, the wearing image generating module 230 stores the position where the fitting point of the specific item overlaps with the avatar image as fitting point information of the avatar image. When another item image having the same display level as the specific item is mounted, the fashion item image is simply positioned so that the fitting point of the other fashion item matches the position of the fitting point of the avatar image. An avatar image wearing the item image may be generated. This is described in more detail below.

The control module 240 is a module that performs general operations generally expected in an online shopping mall. That is, the control module 240 performs a purchase related operation of the item of the user. For example, the control module 240 may be a module (not shown) for displaying items to the user through the online shopping mall system interface module 250, or a payment module for purchase if the user has purchased a specific item (not shown). (C), a delivery module (not shown) for handling the delivery of the purchased item, etc., to allow the user to proceed with the purchase of the item.

The online shopping mall system interface module 250 is a module that enables external communication of the online shopping mall system 200. For example, the online shopping mall system interface module 250 enables interaction with a user. For example, the screen may be a screen of a portable terminal, a camera lens of a photographing device, a display screen, or the like. In addition, the online shopping mall system interface module 250 enables interaction with, for example, the avatar providing system 200.

3 is a block diagram illustrating a mounting image providing system 300 for generating an avatar and providing a mounting image by mounting an item image sold in an online shopping mall on the generated avatar image. The wearing image providing system 300 includes an avatar providing system 100 and an online shopping mall system 200, and the avatar providing system 100 and the online shopping mall system 200 communicate with each other through a wireless or wired network. Can be. In addition, the avatar providing system 100 and the online shopping mall system 200 may be configured as one body and included in the wearing image providing system 300.

4A to 4E are flowcharts illustrating a process of providing an avatar image and a process of providing an avatar image in which an item provided in an online shopping mall is mounted, according to an embodiment of the present invention. The flowchart is described with an illustration of the display screen of the device according to the embodiment of the present invention, shown in Figs.

If the user wants to create an avatar, the avatar providing system provides a shooting area to the user (step 410). At this time, since each user has a variety of body types, the user is queried with various questions so as to provide a shooting area suitable for each user. As shown in FIG. 4C, the avatar providing system allows the user to input the user's information (step 411). For example, as shown in FIG. 5, a user may input a gender, age, a physique, a hairstyle, and the like of the user. Based on the input user information, the average body shape expected for each user information may be determined as the body shape of the user, and a photographing area covering the body shape may be provided. In addition, images of the models in various shooting poses are provided to allow the user to select a pose at the time of shooting (step 412). For example, as shown in FIG. 6, an image of models in various poses is provided to select a user's preferred pose. The photographing area is provided to the user based on the user information and the pose received from the user. In this case, when the user determines that the shooting area is set to a narrow area to cover the user's appearance or is set to cover a large area unnecessarily (step 413), the user can set the shooting area by himself. (Step 414). For example, the photographing area may be set in such a manner that the user increases or decreases the scale of the provided photographing area. The photographing area set as described above may be provided to the user with the external area opaquely processed as shown in FIG. 7A as an example. In addition, the photographing area may provide an image of the posing model, which may be referred to when the user poses when provided to the user. For example, as illustrated in FIG. 7B, an image of the model selected in FIG. 6 may be provided on the screen together with the photographing area so that the user may follow the pose of the model when the user takes a picture.

In this way, the user photographs his or her own image by referring to the provided photographing area (step 420). An image taken without setting the photographing area may be displayed on the screen as shown in FIG. 8A, but an image photographed by setting the photographing area is displayed on the screen as shown in FIG. 8B. The user may generate a desired avatar image by editing the photographed image as shown in FIG. 8B (step 430). Hereinafter, for convenience, a process of making the upper body part of the user's real image into an avatar will be described.

In the photographed image by applying the photographing area, an image corresponding to the remaining area except for the photographing area is transparently processed, monochromaticly processed, or removed (step 431). For example, as illustrated in FIG. 9, only an image in the photographing area that is transparently processed outside the photographing area may be provided to the user, and the user may extract an avatar of a desired portion from the image in the photographing area. That is, as illustrated in FIG. 10, the user may set a desired partial region (an upper thigh region in FIG. 10; an area inside a black rectangular frame) in the image in the photographing region, and as shown in FIG. 11, the avatar providing system. Removes an area other than the partial area desired by the user. As a result, the acquired image is provided to the user, and the user can delicately edit his avatar image using an image editing tool provided by the system. In particular, the user may enlarge the portion to be edited and edit the image in detail. Image editing tools are apparent to those skilled in the art. For example, as shown in FIG. 12, the user is provided with an eraser tool of the paint provided by the Windows OS system, so that the user 1200 can remove a portion 1220 (the portion 1220 if necessary). By providing the enlarged image 1230 as an enlarged image 1230, it is possible to extract the desired avatar image (step 433). As a result, the final avatar image as shown in FIG. 13 may be obtained.

In many cases, a fashion item related to a body part is often shopping, and thus, an avatar image of a body part is often required rather than an avatar image of the whole body. In the present invention, when it is not necessary to acquire a full body avatar, the avatar image corresponding to the necessary body part can be drastically reduced to reduce the load of the entire system and prevent waste of system resources.

The avatar image generated according to the above-described process may be used in an online shopping mall system. As shown in FIG. 4B, the online shopping mall system receives an avatar image provided by the avatar providing system (step 450), and when a user selects an item (step 460), generates an image in which the item is mounted on the avatar image. Provide to the user (step 470). The user can view the wearing image and decide whether to purchase the item. For example, the online shopping mall system may receive the avatar image of FIG. 13 and display fashion items on the screen as shown in FIG. 14. In this case, each of the items includes corresponding display level information, and it is determined how each item is overlaid on the avatar image. In addition, each item includes fitting point information, so that the item image can be placed at an appropriate position on the avatar image.

If the user selects "pink jacket" among the various coats included in the coat category shown in FIG. 14, the online shopping mall system will ask the user to attach the image of "pink jacket" to the avatar image as shown in FIG. Query When the user chooses to put on the "pink jacket" (when "try on" in Fig. 15), a series of processes shown in Fig. 4E is performed. First, with respect to the "pink jacket" item, it is determined whether there is fitting point information given to the avatar image (step 471). That is, since the "pink jacket" is included in the coat category, it is determined whether there is fitting point information applied when the coat image is worn on the avatar image. If there is no fitting point information (i.e. when trying to mount the item included in the first coat category), the system allows the user to properly place the "pink jacket" on the avatar image (step 472). As shown in FIG. 16, when the wearing image is generated, the wearing image may be provided to the user, and the user may determine whether to purchase the corresponding item. Of course, if the fitting point is not given to the avatar image even without going through the above-described process, the user may give a fitting point by taking a point to be a fitting point on the avatar image.

Meanwhile, once the wearing image to which the item of the coat category is applied is generated, fitting point information related to the coat category item may be generated for the avatar image (step 472). That is, as shown in FIG. 17, the fitting point 1730 is set at the position of the avatar image overlapping the position of the fitting point 1720 included in the “pink jacket”. Then, when the same user selects an item from the coat category to generate the wearing image, selecting the item image without having to adjust the position of the item image automatically overlays the item image at the appropriate position on the avatar image. For example, if a user wears the "decoration jacket" shown in FIG. 18, included in a coat category having the same display level as "pink jacket", the avatar image 1900, as shown in FIG. And both the "Decoration Jacket" item image 1910 includes fitting point information, the system overlays the avatar image 1900 and the decoration jacket image 1910 with overlapping fitting points of the images 1900 and 1910. Mounting image 1920 can be generated. That is, there is no need to adjust the position of the item image when the user overlays the item image on the avatar image. The mounting image thus formed may be provided to a user, as shown in FIG. 20.

The above-described fitting point information may be sufficient to include the minimum position coordinate information necessary for the item image to be applied to the avatar image. For example, items included in a coat category such as "pink jacket" and "decoration jacket" of FIGS. 17 and 19 may be provided as long as both shoulder ends and waist portions of the item image borders are fitted with the avatar image. Since the image of the items can be overlaid on the avatar image without being awkward, it is sufficient to have information about the corresponding position (position information of the red dot shown in FIG. 17 or 19) as fitting point information. That is, since the mounting image can be generated by giving the fitting point information to the minimum, it is possible to minimize the load on the system.

Those skilled in the art may appreciate that various example logic blocks and algorithm steps described in connection with the embodiments disclosed herein may be implemented in electronic hardware, computer software, or a combination thereof. To clearly illustrate this possibility of replacing hardware and software, various illustrative steps have been described above primarily in terms of their functionality. Whether such functionality is implemented in hardware or software depends upon the particular application and design constraints imposed on the overall system. Skilled artisans may implement the described functionality in varying ways for each particular application, but should not interpret it as causing a decision of such implementation to fall outside the scope of the present invention.

The foregoing examples are only illustrative of the present invention in detail, and the present invention is not limited to these examples. Additions, omissions, substitutions, and other modifications can be made without departing from the spirit of the present invention. The present invention is not limited by the foregoing description, but is limited only by the scope of the appended claims.

100: avatar providing system
110: photographing area providing module 120: photographing module
130: avatar generation module 140: avatar storage and provision module
150: avatar providing system interface module
200: Online Shopping Mall System
210: avatar management module 220: item management module
230: mounting image generation module 240: control module
250: online shopping mall system interface module
300: wearing image providing system

Claims (15)

A method for providing an avatar image of a user in an avatar providing system including an avatar providing system interface unit capable of interacting with a user,
A photographing area providing unit, setting an internal region of an arbitrary closed curve shape according to user information of the user as a photographing area, and providing the set photographing area through the interface unit;
Photographing unit, photographing the user; And
When the avatar generating unit extracts an image photographed in the capturing area and provides the extracted image through the interface unit and receives at least a portion of the extracted image, the avatar generating unit provides an enlarged image of the selected portion to provide an enlarged image. Receiving an area to be removed, and removing the received area from the selected portion of the image to generate an avatar image,
Providing the shooting area,
Providing one or more model images in a photographing pose through the interface unit;
Receiving one of the model images through the interface unit;
Setting the photographing area based on a pose of the selected model image; And
And providing the set photographing area together with the selected model image through the interface unit. delete delete delete delete The method of claim 1,
Providing the shooting area,
Receiving the closed curve shape through the interface unit;
Setting an inner region of the adjusted closed curve shape as the photographing region; And
And providing the set photographing area through the interface unit. delete delete In an online shopping mall system including an online shopping mall system interface unit that can interact with a user, a method of providing a wearing image using an avatar image generated by the method of providing an avatar image according to claim 1,
Receiving, by the avatar manager, the avatar image from the avatar providing system;
An item manager providing an item list and selecting an item included in the item list through the online shopping mall system interface unit;
Determining, by the wearing image generator, an overlay order of the selected item image on the avatar image according to a display level applied to the selected item;
Determining, by the wearing image generator, a position of the selected item image on the avatar image; And
The mounting image generating unit overlays the selected item image on the avatar image according to the determined overlay order and position, and generates a mounting image, and providing the wearing image through the online shopping mall system interface unit. How to provide a wearing image. The method of claim 9,
The determining of the position of the selected item image,
Receiving a fitting point through the online shopping mall system interface unit when a fitting point corresponding to the fitting point given to the selected item is not given to the avatar image;
Setting the received fitting point as a fitting point of the avatar image; And
And positioning the fitting point of the avatar image at the same position as the position of the fitting point given to the selected item. The method of claim 9,
The determining of the position of the selected item image,
And when the fitting point corresponding to the fitting point given to the selected item is not given to the avatar image, receiving the location of the selected item on the avatar image through the online shopping mall system interface unit. How image is served, The method of claim 11,
The determining of the position of the selected item image,
And setting a position where the position of the fitting point given to the selected item and the avatar image overlap with each other according to the position of the received item as a fitting point of the avatar image. The method of claim 9,
The determining of the position of the selected item image,
If a fitting point corresponding to the fitting point given to the selected item is assigned to the avatar image, positioning the fitting point of the avatar image at the same position as the position of the fitting point given to the selected item; , How to provide a wearable image. An avatar providing system for providing an avatar image of a user,
An avatar providing system interface unit capable of interacting with the user;
A photographing area providing unit configured to set an internal region of an arbitrary closed curve shape according to user information of the user as a photographing area, and provide the set photographing area through the interface unit;
A photographing unit for photographing the user; And
Extracting a photographed image in the photographing area and providing the extracted image through the interface unit to receive at least a portion of the extracted image, providing a magnified image of the selected portion to select an area to be removed from the enlarged image. Receiving and removing the received area from the image of the selected portion to generate an avatar image;
The photographing area providing unit may additionally provide one or more model images in a photographing pose through the interface unit to select one of the model images through the interface unit, and set the photographing area based on a pose of the selected model image. And provide the set photographing area together with the selected model image through the interface unit. An online shopping mall system interworking with the avatar providing system of claim 14 and including an online shopping mall system interface unit capable of interacting with a user,
An avatar manager configured to receive the avatar image from the avatar providing system;
An item manager which provides an item list through the online shopping mall system interface unit and receives an item included in the item list; And
A wearing image generating unit which receives the avatar image from the avatar manager and receives the selected item from the item manager;
The wearing image generating unit,
Determining an overlay order of the selected item image on the avatar image according to the display level assigned to the selected item,
Determining a location of the selected item image on the avatar image,
According to the determined overlay order and location, overlaying the selected item image on the avatar image to generate a mounting image and to provide the wearing image through the online shopping mall system interface unit, mounting image providing online shopping mall system.

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