KR101220817B1 - Advertisement video display apparatus using transparency panel - Google Patents

Abstract

PURPOSE: An advertisement video display device using a transparent panel is provided to concurrently display an advertisement video with an actual product. CONSTITUTION: An advertisement video display device(100) comprise a case(110), a transparent panel(120), an illumination unit(130), a control unit(140), and a power unit(150). The case is used to display a product. A storage module of the control unit stores multiple advertisement videos. The transparent panel displays a corresponding advertisement video to the product. The illumination unit illuminates the product and supports the backlight of the transparent panel. The control unit receives the corresponding advertisement video to the product from the storage module to displays the video on the transparent panel, and controls the illumination intensity of the illumination unit. The power unit supplies power to the transparent panel, the illumination unit, and the control unit.

Description

Advertising video display device using transparent panel {ADVERTISEMENT VIDEO DISPLAY APPARATUS USING TRANSPARENCY PANEL}

The present invention relates to an advertisement device for a product, and more particularly, to an advertisement video display device for displaying a product displayed in a showcase and an advertisement video of the product on a transparent panel provided in front of the showcase.

Recently, with the rapid development of the industry, a number of products have been released.

Accordingly, development and research on advertising devices that can appeal to consumers more efficiently within a short time are actively underway.

Advertisements can be divided into direct and indirect advertisements, depending on the presence of advertisement products. Direct advertising is to directly advertise a product by displaying and displaying a trademark or the like on the product. Indirect advertising can be classified into two types: a method of inserting an image of a product and various advertisement texts on a signboard or a leaflet, and a method of inducing a buyer's interest by displaying a video related to the product using various display media.

First of all, direct advertising displays products directly, so that a buyer can purchase a product immediately when a purchase desire arises, and indirect advertising appeals to a product's function and image, thereby making the buyer feel the purchase desire.

On the other hand, direct advertising has a problem in that it has a limit in attracting the general public's attention due to the poor provision of information on the product, while indirect advertising is due to the exaggerated advertisement than the image of the actual product, If the actual product is different from the advertisement when trying to actually purchase the product, the problem is that the image of the product is rather damaged.

Therefore, there is a need for a new advertising means that can directly and indirectly advertise specific products with a minimum of space, such as specialized stores that handle specific products or general marts that handle various products. There is a need for a new advertising device that supplements the problem.

The present invention has been made to solve the problems of the prior art as described above, an object of the present invention is to provide a video advertisement display device that can display the actual appearance of the product and the video advertisement of the product at the same time.

To this end, the advertisement video display device according to the present invention is a device for displaying an advertisement video of the product, a case for displaying the product, a storage module storing a plurality of advertisement videos, a transparent panel for displaying the advertisement video corresponding to the product, Illumination unit for the lighting of the product and backlight of the transparent panel, receiving the advertising video corresponding to the product from the storage module to display on the transparent panel, the control unit for adjusting the lighting intensity of the lighting unit, and supplies power to the transparent panel and the lighting unit and the control unit It includes a power supply for.

 The case further includes a fixing means for fixing the product therein and a reflector for reflecting light of the lighting unit.

 The lighting unit is electrically connected to a plurality of white light emitting diodes (LEDs) to emit light.

 The control unit further includes an illuminance sensor provided in the case and detecting an illuminance information, and an illuminance adjusting module for automatically adjusting the illumination intensity of the lighting unit to a preset value according to the illuminance information.

 The control unit further includes an advertisement video selection switch for selecting an advertisement video corresponding to a product, a brightness selection switch for turning on / off lights of a lighting unit, and a color selection switch for turning on / off lights of different colors, respectively.

The transparent panel is LCD, and the type of product is tobacco.

 The storage module is included in the controller.

The case is made of a transparent material on the left and right sides.

 The transparent material is glass or acrylic.

According to the present invention, by providing the actual product of the product and the advertisement video of the product to the buyer at the same time has the effect of performing the direct and indirect advertising at the same time.

In addition, according to the present invention, it is possible to stimulate the buyer's purchase desire by displaying the advertisement video of the product and to confirm the actual product of the product to prevent the hype to maximize the effect of the advertisement and minimize the side effects.

1 is an exemplary view showing an advertising video display device according to an embodiment of the present invention.
2 is a block diagram showing the configuration and operation of an advertisement video display device according to another embodiment of the present invention.
3 is an exemplary view showing an example of a selection switch 141 according to another embodiment of the present invention.
4 is an exemplary view showing an example in which the color selection switch 141c is further provided in the selection switch 141 according to another embodiment of the present invention.
5 is an exemplary view showing a lighting unit 130 for irradiating different colors according to another embodiment of the present invention.
6 is a flowchart illustrating a display method of an advertisement video according to an embodiment of the present invention.

Hereinafter, an advertisement video display apparatus according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 to 6, the same reference numerals are used for the same members.

The basic principle of the present invention is to display a product inside the showcase and to display the advertisement video of the product by providing a transparent panel capable of displaying the advertisement video in the front of the showcase.

In addition, in the description of the present invention, if it is determined that the detailed description of the related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted.

1 is an exemplary view for showing an advertisement video display device according to an embodiment of the present invention.

Referring to FIG. 1, an advertisement video display apparatus 100 according to the present invention includes a case 110 for displaying a product, a transparent panel 120 displaying an advertisement video for display goods, and lighting and display of the display goods. Lighting unit 130 for the backlight, the control unit 140 for controlling to display the advertising video of the transparent panel 120 on the transparent panel 120, and power to the transparent panel 120 and the lighting unit 130 and the controller 140 It includes a power supply unit 150 for supplying.

Referring to the operation of the advertising video display device 100 according to an embodiment of the present invention configured as shown in FIG. 1 in detail as follows.

First, sneakers are displayed inside the case 110. Here, an example of a product displayed in the case 110 is designated as a sneaker, but this is merely an example for convenience of description. Therefore, the goods that can be displayed inside the case 110 may be applied to all items that can be stored in the case 110 such as cigarettes, mobile phones, laptops, and sporting goods.

And the left side and the right side of the case 110 is made of a transparent material such as glass or acrylic or synthetic resin to display the goods displayed on the inside.

Inside the case 110, fixing means (a, b) for fixing the displayed sneakers are provided. That is, the sneaker may be fixed to the inside of the case 110 by the fixing straps (c, d) connected to the fixing means (a, b). Fixing straps (c, d) is preferably made of polyester (polyester) transparent synthetic resin to enable the transmission of light, it is preferable to make it difficult to detect from the outside.

In addition, the case 110 may further include a reflector e that may reflect light emitted from the lighting unit 130 for the advertisement effect of the sneaker.

Here, the reflector e may be a white cloth or a non-woven material, and a reflective coating may be applied to effectively reflect light.

The transparent panel 120 displays the advertisement video of the sneakers displayed in the case 110.

To this end, the controller 140 controls to display the advertisement video of the sneakers stored in the provided storage medium on the transparent panel 120. Here, the storage medium refers to a device capable of recording and deleting data such as a magnetic storage device, an optical storage device, and a semiconductor storage device.

In addition, the controller 140 allows the user to select an advertisement video. The advertisement video selected by the user may be displayed through the transparent panel 120.

The lighting unit 130 also serves as a backlight when the transparent panel 120 displays the advertisement video. Therefore, the lighting unit 130 includes a plurality of lighting lamps 130a to 130d including light emitting devices such as LEDs, fluorescent lamps, cold cathode tubes (CCFLs), and the like. In this case, when the lamp is an LED, the wavelength of various frequency bands such as white, red, and blue may be irradiated.

The advertisement video output from the transparent panel 120 is displayed on the front of the case 110, and the real of the goods displayed therein is also displayed to the buyer. That is, the buyer can simultaneously check the image output from the transparent panel 120 and the real thing displayed in the case 110.

Meanwhile, the power supply unit 150 supplies DC power to the controller 150, and supplies DC power to the lighting unit 130 and the transparent panel 120 through the selection switch 141 of the controller 150. Therefore, in order to supply different DC power, the power supply unit 150 may be in the form of a switching mode power supply (SMPS). However, the power supply unit 150 may be composed of a plurality of batteries for outputting different direct current.

On the other hand, the controller 140 may control the color and brightness of the light inside the case 110 by controlling the supply of power provided by the power supply unit 150.

In FIG. 1, the shape of the case 110 is assumed as a rectangular parallelepiped, but this is merely an example for convenience of description, and may be modified in various forms such as a spherical shape, a pyramid shape, and a cone shape.

2 is a block diagram illustrating a configuration and an operation of an advertisement video display apparatus according to another exemplary embodiment.

2, a product is displayed by a user in a case 110 of the advertisement video display apparatus 100 according to another exemplary embodiment. At this time, the case 110 is provided with fixing means (a, b) and fixing straps (c, d) to diversify the display form of the product.

Here, the fixing means (a, b) may be in the form of a ring that can bind the fixing straps (c, d), or may be in the form of a screw (screw) for fixing by tightening the fixing straps (c, d).

Here, assuming that the fixing means (a, b) is in the form of a ring, for example, first, the user connects the fixing straps (c, d) to the fixing means (a, b), respectively, and connects the opposite side to the goods to fix them. . At this time, the user can float the goods inside the case 110 by using the fixing straps (c, d), can be displayed in various forms, such as to stand at an angle.

Then, the user selects one of the pre-stored video advertisements. That is, the user selects one of the advertisement video selection switches 141a of the selection switch 141 to select the advertisement video.

According to the user's selection, the controller 140 selects the corresponding advertisement video from among the advertisement videos pre-stored in the storage module 142, and the corresponding advertisement video is driven by the driving module 143 of the controller 140. ) Is displayed.

Herein, it is assumed that the controller 140 includes the storage module 142, but the storage module 142 may not be included in the controller 140. That is, the storage module 142 may be a removable storage medium.

Meanwhile, the lighting unit 130 may automatically adjust the intensity of illumination through the illumination information provided by the illumination sensor 160.

In more detail, the externally provided illumination sensor provides external illumination information to the illumination control module 144. Then, the illuminance control module 144 compares the external illuminance with the preset reference illuminance, and if the external illuminance is more than the preset reference illuminance, the illuminance adjusting module 144 is provided by the power supply unit 150 to the selection switch 141. By reducing the amount of power to lower the illuminance of the lighting unit 130. On the other hand, if the external illuminance is less than the predetermined reference value, the illumination control module 144 raises the illumination of the illumination unit 130.

That is, the illumination control module 144 improves visibility of the advertisement video displayed on the transparent panel 120 by adjusting the illumination of the lighting unit 130 according to the external illumination.

3 is an exemplary view illustrating an example of a selection switch 141 according to another embodiment of the present invention.

Referring to FIG. 3, the selection switch 141 may be implemented in the form of a dip switch. That is, in the case of four advertisement video selection switches 141a, when the third switch is turned on (upward), the advertisement video corresponding to the third switch is displayed on the transparent panel 120. That is, the number of advertisement videos stored in the advertisement video selection switch 141a and the storage module 142 is the same.

As such, when the user selects the advertisement video by selecting the advertisement video selection switch 141a, the driving module 143 drives the corresponding advertisement video stored in the storage module 142.

In this case, since the driving module 143 includes a liquid crystal display driver IC, the corresponding driving video is driven, and the transparent panel 120 is driven by the driving module 143. Will be displayed.

Herein, the transparent panel 120 is a liquid crystal display (LCD) and the driving module 143 is assumed to include an LCD driving chip, but this is also merely an example for convenience of description. That is, since the transparent panel 120 may be in the form of a transparent display, the configuration of the driving module 143 may be changed according to the type of the transparent panel 120.

Meanwhile, the user may control the selection switch 141 to provide illumination of the goods displayed in the case 110 and backlighting of the transparent panel 120. Here, the user may adjust the brightness of the lighting unit 130 by adjusting the selection switch 142.

For example, four brightness selection switches 141b are provided at the selection switch 141 to adjust brightness of light emitted from the illumination unit 130. That is, by turning on / off the respective dip lamps 1 to 4 provided in the brightness selection switch 141b, the respective illumination lamps 130a, 130b, 130c, and 130d provided on the rear of the case 110 are upward or downward. The user can adjust the lighting intensity to suit the displayed product.

Here, the on / off switch for controlling the four lamps is illustrated, but the number of lamps and the color of light emitted from the lamps may be variously implemented according to the shape of the case 110.

4 is an exemplary view showing an example in which the color selection switch 141c is further provided in the selection switch 141 according to another embodiment of the present invention.

Referring to FIG. 4, when white and blue LEDs are used as the lamp, the selection switch 141 further includes a color selection switch 141c.

In other words, the color selection switch 141c is provided with four blue switches to turn on / off the blue illumination according to the on / off of the switch.

5 is an exemplary view showing an example of a lighting unit 130 for irradiating different colors according to another embodiment of the present invention.

Referring to FIG. 5 (a), the blue lamps 130e, 130f, 130g, and 130h are located inside the respective white lamps 130a, 130b, 130c, and 130d, or referring to FIG. 5 (b), the blue lamps and the white lamps. The lights can be staggered from one another.

6 is a flowchart illustrating a video advertisement display method according to an embodiment of the present invention.

Referring to FIG. 6, in the method 500 for displaying an advertisement video according to an embodiment of the present invention, selecting the advertisement video (S610), driving the selected advertisement video (S620), and adjusting the brightness of the lighting (S630). ), And adjusting the color of the lighting (S640).

Referring to Figure 6 describes the procedure of the video advertising display method 600 according to the present invention.

The user displays a product in the case 110 and selects an advertisement video for advertising the product (S610).

For example, a user may select a corresponding video by turning on / off a switch for selecting an advertisement video implemented as a dip switch. If four advertisement videos are stored, the corresponding advertisement videos are selected using the four advertisement selection dip switches.

The selected advertisement video is driven by the driving module 143 (S620). As the driving module 143, the type of the driving chip is determined according to the type of the transparent panel 120. For example, if the transparent panel 120 is an LCD, the driving module 143 includes an LCD driving chip.

Thereafter, the user adjusts the brightness of the light using a lamp provided in the case 110 (S630).

For example, the dip switch corresponding to each of the lights provided on the inner rear of the case 110 may be turned on or off. Therefore, the user can adjust the lighting intensity suitable for the displayed product.

On the other hand, the brightness of the illumination according to the illumination information provided by the illumination sensor 160 provided in the outside, when the illuminance is higher than the preset threshold, lower the illuminance of the illumination unit 130, when the illuminance is lower than the preset threshold, the illumination unit The illuminance may be automatically adjusted by increasing the illuminance of 130.

Here, the case 110 is described as being a rectangular parallelepiped, and accordingly, the number of lamps is limited to four, but this is merely exemplary and the number of lamps and the shape of the case 110 may be changed in various aspects.

Finally, the user adjusts the color of the lighting by turning on or off each of the different colors provided therein (S640).

That is, the case 110 may be provided with not only a white lamp but also a red or blue lamp, and the user may select a light to be applied to the illumination of the displayed goods and the backlight of the transparent panel 120 to maximize the advertising effect. .

In the method of selecting this, the illumination color may be adjusted by turning on / off a color selection switch corresponding to each color as in step S630.

Meanwhile, the advertisement video display method according to various embodiments of the present disclosure described above may be implemented as a program code and stored in various types of recording media. Specifically, random access memory (RAM), flash memory, read only memory (ROM), erasable programmable ROM (EPROM), electronically erasable and programmable ROM (EPROM), registers, hard disks, removable disks, memory cards, USB It may be stored in various types of readable media, such as a memory and a CD-ROM.

Accordingly, the program can be installed so that the above-described display method can be executed in the apparatus to which such a recording medium is connected or mounted.

While the above has been shown and described with respect to preferred embodiments of the present invention, the present invention is not limited to the specific embodiments described above, it is usually in the technical field to which the invention belongs without departing from the spirit of the invention claimed in the claims. Various modifications can be made by those skilled in the art, and these modifications should not be individually understood from the technical spirit or the prospect of the present invention.

110: case 120: transparent panel
130: illumination unit 140:
141: selection switch 142: storage medium
143: driving means 150: power supply

Claims (9)

In the device for displaying the advertising video of the product,
Case for displaying the goods
Save module for storing a plurality of advertising videos
Transparent panel displaying advertising video corresponding to the product
Illumination unit for the illumination of the product and the backlight of the transparent panel
A control unit for receiving an advertisement video corresponding to the product from the storage module and displaying the advertisement video on the transparent panel and adjusting the illumination intensity of the lighting unit;
And a power supply unit for supplying power to the transparent panel, the lighting unit, and the control unit. The method of claim 1, wherein the case
And a fixing means for fixing the product therein and a reflector for reflecting light of the lighting unit. The method of claim 1, wherein the lighting unit
A video advertisement display device, characterized in that a plurality of white LED (Light Emitting Diode) is electrically connected to emit light. The apparatus of claim 1, wherein the control unit
An illumination sensor provided in the case for detecting illumination information;
And an illumination control module for automatically adjusting the illumination intensity of the lighting unit to a preset value according to the illumination information. The apparatus of claim 1, wherein the control unit
Advertising video selection switch for selecting the advertising video corresponding to the product
A brightness selection switch for turning on / off the respective lights of the lighting unit;
The video advertisement display device further comprises a color selection switch for turning on / off lights of different colors. The method of claim 1, wherein the transparent panel
LCD, and the type of product is a cigarette. The method of claim 1, wherein the storage module
The video advertisement display device, characterized in that included in the controller. The method of claim 1, wherein the case
Video advertising display device, characterized in that the left and right sides are made of a transparent material. The method of claim 8, wherein the transparent material
Video advertising display device, characterized in that the glass or acrylic.

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