KR101209177B1 - The advertising system using using low frequency signals and the executing method of the system - Google Patents

Abstract

The present invention relates to providing mobile advertisement information according to a user's situation recognized through the reception of sound waves (low frequency region). When a mobile terminal having a microphone enters a specific area that can be detected from a sound wave detection device, The purpose of the technology is to provide customized advertisement information with reference to the space-time situation of the terminal.
According to the present invention, by automatically detecting and recognizing the situation of the customer to automatically provide context-specific advertising content for the location situation without adding a separate equipment for the use of advertising services, self-incorporation of mobile devices such as user terminals It is effective to provide a system that can receive advertising information through the microphone.

Description

Advertising system using low frequency communication and advertising method using the same {THE ADVERTISING SYSTEM USING LOW FREQUENCY SIGNALS AND THE EXECUTING METHOD OF THE SYSTEM}

The present invention relates to a method of providing customized advertisement information using a mobile terminal.

Mobile terminals such as mobile phones, smart phones, PDAs, etc. are already established as daily necessities of modern man, and various services are provided through the diversification of applications.

The technology to provide advertising services to mobile terminals is diversified in response to this time, and provides accurate advertising information in accordance with the specificity of these mobile terminals, which are roughly classified by mobility and swiftness, and improves the convenience of customers. In terms of providing information, it is very important.

In the form of providing advertisement information to the mobile terminal, the coupon or advertisement information, an example of earning points or contents are wirelessly transmitted to an individual user's terminal, which is clicked on an advertisement content or access to a website. Most of the methods that require the action of the user of the, there is a problem that the effectiveness of the user of the mobile terminal having a lot of mobility.

The present invention has been made to solve the above problems, the object of the present invention is to automatically detect and recognize the situation of the customer to automatically provide context-specific advertising content for the location situation to separate equipment for using the advertising service It is to provide a system that can receive the advertising information through the built-in microphone of the mobile device, such as a user terminal without adding.

As a means for solving the above problems, the present invention provides a sound wave generation module for forming and transmitting a standardized low frequency sound wave; A user terminal for receiving a low frequency sound wave transmitted from the sound wave generation module and including a sound wave receiving client analyzing the received low frequency sound wave and transmitting position information to an advertisement platform; It is possible to provide a user context-based advertising system using low-frequency communication, including; advertising platform for receiving the location information and transmits the advertising data based on the user situation to the sound wave receiving client.

Particularly, in this case, the sound wave generation module comprises: a control unit for standardizing and mapping sound waves and digital data, and converting digital data for transmission into low frequency sound waves according to a mapping table; and a low frequency transmitter for transmitting the low frequency sound waves formed by the control unit to the outside. ; As shown in FIG.

In this case, as the low frequency sound wave, a low frequency obtained by applying a cyclic redundancy check (CRC) method to a frequency band of 20 KHz to 40 KHz may be applied.

In the above configuration, the sound wave receiving client according to the present invention includes: a low frequency unit for receiving the low frequency sound wave; A low frequency analysis unit for analyzing whether the received low frequency sound wave matches a previously stored reference low frequency standard or pattern; A logic processor configured to determine location information of the user based on the analyzed low frequency sound information; A first network communication unit configured to perform communication for requesting or responding to advertisement data corresponding to a current location of a user; As shown in FIG.

The sound wave receiving client may further include a UI processing unit for displaying data information on a screen of the user terminal.

In addition, the low frequency unit may apply a built-in microphone of the user terminal.

In addition, the advertisement platform in the system according to the present invention, the advertisement data management unit for generating the advertisement data corresponding to the current position of the user terminal including the sound wave receiving client; A second network communication unit which transmits / receives data with the sound wave receiving client; A communication analysis unit for analyzing the request data transmitted from the second network communication unit and delivering the request data to the advertisement service processor; An advertisement service processing unit for querying and processing data corresponding to the request to the advertisement data management unit based on the request date transmitted from the communication analysis unit; As shown in FIG.

In addition, the first step of transmitting the standardized low frequency sound wave to the outside from the sound wave generation module; Receiving the low frequency sound wave at a sound wave receiving client of a user terminal; Digitizing the received low frequency sound wave to transmit situational awareness data to an advertisement platform; Transmitting advertisement data from the advertisement platform to the user terminal according to the situation awareness data; As shown in FIG.

The normalized low frequency sound wave may be formed by standardizing and mapping sound waves and digital data, and converting digital data for transmission into low frequency sound waves according to the mapped table.

In addition, the user terminal is a mobile terminal, it can be implemented as a user context-based advertising method using low-frequency communication, characterized in that to receive low frequency sound waves from the built-in microphone of the mobile terminal.

In the second step of the present invention, the pattern of the low frequency sound wave received from the sound wave generation module and the pattern of the low frequency analysis unit held by the user terminal are checked to match, and if the match is to recognize the current position of the user terminal It may be configured to implement the position data as situation-aware data.

In addition, the third step may be configured to further include the step of authenticating whether the user authentication for the user terminal in the advertising platform.

In addition, the fourth step of the present invention, it may be configured to send the customized advertisement information to the user terminal according to the location information in accordance with the situation whether the location information including the location information of the user terminal.

In addition, the second and third steps are preferably implemented by the application of the user terminal.

In addition, the transmission of the low frequency sound waves of the first step may be periodically performed in a specific space with a predetermined time interval.

The advertisement information may include event information such as company information and coupon information or point information provided by an affiliated company near the location of the user terminal, and the point information may include whether advertisement information is confirmed and visited by a partner company. It may consist of differential point payments depending on the status, visits to detailed stores within the company, product bar code scans, and events and mission achievements.

According to the present invention, by automatically detecting and recognizing the situation of the customer to automatically provide context-specific advertising content for the location situation without adding a separate equipment for the use of advertising services, self-incorporation of mobile devices such as user terminals It is effective to provide a system that can receive advertising information through the microphone.

In particular, it is possible to automatically deliver the advertisement information by entering within a specific area according to the situation of the customer, it is also effective to improve the customer satisfaction by automatically providing mobile advertisements, coupons according to the customer's situation.

1 is a block diagram illustrating the configuration of a system according to the present invention.
2 shows a detailed configuration of the system according to the present invention.
3 illustrates a process of providing advertisement information using a system according to the present invention.
4 illustrates an example of advertisement information provided by the present invention.
5 to 8 illustrate the method of paying points through the advertisement information in the present invention as an example.
9 illustrates an example of consuming points by exchanging accumulated points with actual products.

Hereinafter, with reference to the accompanying drawings will be described in detail the configuration and operation according to the present invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS In the following description with reference to the accompanying drawings, the same reference numerals denote the same elements regardless of the reference numerals, and redundant description thereof will be omitted. Terms such as first and second may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

The present invention relates to a "situation awareness-based mobile advertisement information system" that provides mobile advertisement information according to a recognized user's situation through the reception of sound waves (low frequency region) of a mobile terminal such as a mobile phone, a smartphone, a PAD, and the like. The key point of the technology is to provide customized advertisement information with reference to the detected time and space situation of the mobile terminal when the mobile terminal having a built-in enters a specific area that can be detected by the sound wave sensor.

1 shows a conceptual diagram of a system according to the present invention.

Referring to the figure, the user context-based advertising system (hereinafter, referred to as 'the present system') using low frequency communication according to the present invention is a sound wave generation module 100 for forming and transmitting standardized low frequency sound waves, and Receives the low frequency sound wave transmitted from the sound wave generation module 100, the user terminal including a sound wave receiving client 200 for transmitting the position information by analyzing the received low frequency sound wave, and receiving the position information receiving the sound wave It may be configured to include an advertising platform for transmitting the advertising data based on the user situation to the client.

Referring to Figure 2 will be described the operation of the specific configuration of the system.

The sound wave generation module 100 performs a function of transmitting a low frequency sound wave to a short range region, in particular, standardizing and mapping sound waves and digital data, and converting digital data for transmission into low frequency sound waves according to a mapping table. And a low frequency transmitter 120 for transmitting the low frequency sound waves formed by the controller 110 to the outside.

The controller 110 outputs sound waves of a predetermined pattern. Here, the predetermined pattern refers to the waveform of the predetermined sound wave determined by at least one of the frequency and amplitude of the sound wave. For example, a sound wave of a predetermined pattern may be a sound wave having a waveform in which high and low frequencies are alternately repeated, and a wave in which a loud (high amplitude) sound and a small (low amplitude) sound are alternately repeated. It can be a sound wave with. However, in the present invention, the dual low frequency sound waves are used, and the control unit 120 generates sound waves having a predetermined standard pattern. Herein, the specific standardized pattern means a standardized low frequency waveform determined by at least one of the frequency and amplitude of the low frequency.

In the case of the sound wave generation module 100 implemented as an embodiment of the present system, a low frequency using a cyclic redundancy check (CRC) method may be applied to a frequency band of 20 KHz to 40 KHz. In particular, the sound wave generation module 100 is implemented to perform only one-way transmission, not bi-directional transmission and reception, and the generation period of the frequency is generated continuously, CRC (cyclic redundancy check) method to correct the error of data transmission By using the shift register, each bit is equipped with a gate for an "Exclusive OR" operation, and a CRC value is obtained. The actual implementation can use a 4bit CRC.

The low frequency transmitter 120 transmits a low frequency (sound wave) of a specific pattern generated by the controller 110 to the outside of the sound wave generation module 100. In addition, the low frequency transmitter 120 may be configured of any device (eg, a speaker) that can be output as sound waves.

The sound wave receiving client 200 is a component included in the user terminal, and receives the low frequency sound wave transmitted from the sound wave generation module, and analyzes the received low frequency sound wave to transmit position information. When the sound wave generation module 100 transmits the standardized low frequency (sound wave) by a broadcast method, the sound wave generation module 100 and the sound wave receiving client 200 approaching within the 'near region' receive the low frequency (sound wave) transmitted. Done. Here, the "near-range area" may be an area within a certain distance such as an area or a shop within a certain distance within which a low frequency (sound wave) generated by the sound wave generator 100 can reach without distortion. The sound wave receiving client 200 receiving the low frequency (sound wave) analyzes the standardized data, checks the validity of the data, and transmits the position data to the advertisement platform 300 to be described later through the wireless network communication and receives the advertisement data. .

Specifically, the sound receiving client 200 has a low frequency unit 210 for receiving the low frequency sound transmitted by the low frequency transmitter 120, and whether the received low frequency and the pre-stored reference low frequency standard or pattern is matched Low frequency analysis unit 220 for analyzing the logic, logic processing unit 230 for determining the location information of the user based on the analyzed information of the low frequency sound wave, performing a communication request or response to the advertisement data according to the current location of the user It may be configured to include a first network communication unit 250.

The low frequency unit 210 receives a low frequency (sound wave) transmitted from the sound wave generation module 100. In particular, the low frequency unit 210 may be composed of various devices capable of receiving low frequency (sound waves), and particularly preferably may use a built-in microphone in the user terminal. In this case, the customer can recognize the current location of the user and receive a mobile advertisement by using the built-in microphone of the mobile terminal that the customer already has without the need of additional purchase of a separate terminal or additional local area communication device to use the advertisement service. Implement the most efficient method of receiving advertisements.

The low frequency analysis unit 220 may analyze whether or not the specifications of the low frequency (sound wave) and the stored low frequency (sound wave) matched through various types of low frequency analysis algorithms (eg, FFT). In addition, various methods may be used to determine whether a specific pattern of a predetermined standard matches a specific pattern of a received low frequency (sound wave). For example, when the sound wave analysis method using the Fast Fourier Transform (FFT) is applied, a pattern of a predetermined sound wave signal is extracted and stored using the FFT. The low sound analyzer 220 analyzes the FFT results of the sound waves received by the low sound receiver 210 to select a frequency having the largest signal strength in a time slot, and has the largest intensity for each time slot. Whenever the frequency changes, record the duration of the previous frequency. In addition, by comparing the frequency value and the duration value of which the intensity of the predetermined pattern and the pattern of the received sound wave have the largest value with each other, the predetermined pattern and the received sound wave pattern may be implemented in a manner of determining whether the pattern matches each other.

When the low frequency transmitted from the sound wave generation module 100 is received by the low frequency receiver 210, the logic processor 230 determines that the sound wave receiving client 200 of the user terminal is located in a short range region. In addition, the location area information is delivered to the advertising platform 300 to receive the data corresponding to the location and serves to deliver to the UI processing unit 240.

The network communication unit 250 is a part for enabling communication to request / response the advertisement data corresponding to the current location of the user terminal, and is connected to the advertisement platform 300 by wireless communication such as wireless LAN.

In addition, the advertisement platform 300 of the present system, as shown in Figure 2, the advertisement data management unit 310 and the second network communication unit for generating the advertisement data corresponding to the current position of the user terminal including the sound wave receiving client The communication analysis unit 330 for transmitting the request data to the advertisement service processing unit by analyzing the request data transmitted from the processing, querying the data corresponding to the request to the advertisement data management unit on the basis of the request data transmitted from the communication analysis unit Ad service processor 320 and a second network communication unit 340 for transmitting and receiving data with the sound wave receiving client is configured.

The advertisement data management unit 310 serves to generate and manage advertisement data suitable for a location to a user terminal using the sound wave receiving client 200. Herein, the advertisement data is a concept including various contents such as an image, an image, and a voice.

The communication analysis unit 330 analyzes the request data transmitted from the second network communication unit 340 and transmits the request data to the advertisement service processor 320.

The advertisement service processor 320 inquires and processes the data corresponding to the request to the advertisement data manager 310 based on the request data transmitted from the communication analyzer 330.

The second network communication unit 340 is a part for enabling data transmission / reception through the sound wave receiving client 200 and the first network communication unit 250, and is connected in a wireless communication form such as wireless LAN and 3G only. The second network communication unit 340 extracts the current position information of the user terminal based on the signal analyzed by the low frequency analyzer 220 and the logic processor 230 in the first network communication unit 250 and thereby the user. Request the appropriate advertisement information (request information) is transmitted to the communication analysis unit 330.

Hereinafter, referring to FIG. 3, a method of delivering advertisement information using the present system will be described. 3 is a flowchart illustrating a method for providing advertisement data suitable for a location to a user terminal using the present system.

Referring to the drawings, the sound wave generation module 100 according to the present system is installed in a space (near area) of a department store, a single store, an office, etc., and broadcasts a low frequency (sound wave) of a specific pattern standardized (S 01) The low frequency (sound wave) to be broadcast is repeated (S 05) at regular time intervals.

Thereafter, the sound wave receiving client 200 is driven by a program of a sound wave receiving unit, a low frequency analyzing unit, and a logic processing unit, and may be implemented as one application. Hereinafter, the driving of the sound wave receiving client 200 according to the present invention will be described as defined as the driving of 'this application'.

After the user executes the application (S 11) and performs the service login (S 12), the user enters a place (eg, an internal space such as a department store, a single store, an office, etc.) in which the sound wave generation module 100 is installed (S). 15) The sound wave receiving client receives the low frequency, and then the program of the low frequency analyzer and the logic processor is driven (S 13). Of course, this order is not necessarily limited thereto, and it will be apparent to those skilled in the art that the application can proceed to a state of executing the application and logging in in a state where the sound wave generation module 100 is installed.

This application (application running on a smartphone, tablet PC, etc.) is executed and proceeds with the service login (S 15), and requests the member authentication (S 17) to the advertising platform 300. The advertisement platform 300 processes the member authentication through the member management (S 19) information for the requested member authentication and then transfers the authenticated result to the application.

When the member authentication is completed, the application running on the sound wave receiving client is switched to the standby state for receiving low frequencies (sound waves). Subsequently, when receiving the sound wave from the sound wave generation module 100 checks whether the pattern of the received low frequency (sound wave) and the pattern held by the application is matched, if it matches, the current position recognition received from the sound wave generation module 100 (S 25) If the data is transmitted to the advertising platform 300 (S 27) and does not match, it is driven in a manner that ignores the received low frequency (sound wave) data. The position recognition (S 25) data is 32-bit (28bit + 4bit CRC) data for identifying the location information ID of the sound wave generation module 100.

Analysis of the pattern match is a function implemented in the low-frequency analysis unit described above in FIG. In particular, the low frequency analysis unit recognizes the current position of the user terminal when the pattern is matched and implements the position data as situational awareness data.

When the location recognition (S 25) is completed, the application (S 13) transmits the situation whether the data including the position data to the advertising platform 300 (S 27).

Receive contextual data through the second network communication unit of the advertising platform 160 (S 29), and transmits the contextual data to the advertising service processor 320 as described above.

Then, the data processing (S 31) proceeds with the data request and response (S 33) process to the advertising data processing unit (S 35) of the advertising platform 300, and transmits the response data to the application (S 13) (S 37) Here, the response data corresponds to customized advertisement information suitable for location information according to situational data including location information where the user terminal is located.

The advertisement information includes coupon information or point information provided by an affiliated company around the location of the user terminal. In particular, the point information includes whether or not the advertisement information is confirmed, whether or not the affiliate company is visited, detailed store visits within the company, It can be configured to include any one of the product bar code scan, differential point payment according to the event and mission achievement.

The application receives the response data (S 41), and transmits the data to the data logic processing (logic processing unit) S 43 to output the screen based on the user location information to the application S 13 (S 45). The user terminal performs the user application (S 49) on the application (S 49) according to the data (S 45) output on the screen to the internal data logic processing (S 43) of the application (S 41) or to the advertising platform (300). User data is transmitted (S 51). If no additional user processing (S 49) exists, the application (S 13) is terminated. Herein, the user processing is a concept of a response of the advertisement information in the user terminal to the transmitted advertisement information.

Through the present invention, by automatically detecting / recognizing the situation of the customer, it is possible to reduce the inconvenience of the customer to install a separate device or access to the network for receiving mobile advertising services, customized according to the situation of each customer Providing the advertisement can increase the effectiveness of the advertisement, as well as improve customer satisfaction.

Figure 4 is an embodiment showing a screen configuration of the present application implemented in the user terminal according to the present invention.

The customized advertisement provided according to the above situational awareness data formed from the location where the user terminal is located can display the location-based neighboring partner information list (④; the partner information list can be output using GPS technology). In the company list area (⑤), the company information (company name, offer benefits, distance distance, basic point, visit point, scan product information, product name, product image, scan point, etc.) is provided.

Of course, the main screen can expose the service logo image (①) and have an area that provides a point mission when selecting an image, and the information on the accumulated points (②), or the level information (③) according to the customer usage status. Included, or through a variety of service menu (⑥) can provide information such as personal information of members, information related to the collection of points.

5 to 8 is an operational state diagram for explaining an example of the point payment method according to the user processing result for the advertising information.

FIG. 5 illustrates a method of acquiring basic points due to the confirmation of the company information of the bonus item for the company list included in the advertisement information. FIG. 6 illustrates a case of visiting an actual store according to the advertisement information. In the case of directly recognizing low-frequency sound waves by visiting a nearby store, a process of automatically paying a visit point is shown.

FIG. 7 illustrates payment of a point when a product is scanned on a product information page of a company or a barcode is scanned, and FIG. 8 illustrates an implementation method of obtaining mission information and performing points in advertisement information. will be. 9 illustrates an example of consuming points by exchanging accumulated points with actual products. As described above, the payment of the point according to the present invention can increase the customer satisfaction by diversifying the payment method of the point in accordance with the customized information based on the real-time situation.

In the detailed description of the present invention as described above, specific embodiments have been described. However, various modifications are possible within the scope of the present invention. The technical spirit of the present invention should not be limited to the described embodiments of the present invention, but should be determined not only by the claims, but also by those equivalent to the claims.

100: sound wave generation module
110: control unit
120: low frequency transmitter
200: Acoustic Wave Receiving Client
210: low frequency bride
220: low frequency analysis unit
230: logic processing unit
240: UI processing unit
250: first network communication unit
300: advertising platform
310: advertising data management unit
320: advertising service processing unit
330: communication analysis unit
340: second network communication unit

Claims (26)

A sound wave generation module including a low frequency transmission unit configured to determine a pattern of low frequency sound waves by at least one of frequency and amplitude, standardize sound waves and digital data, and form standardized low frequency sound waves and transmit them to an external space;
Receives the low frequency sound wave transmitted from the sound wave generation module, enters the external space where the low frequency sound wave reaches, analyzes the received low frequency sound wave, and transmits the situation recognition data including position information to the advertisement platform. A user terminal including a client;
Receiving the location information includes an advertising platform for transmitting the advertising data based on the user situation to the sound wave receiving client,
The sound wave generation module is a user context-based advertising system using low-frequency communication to implement a high frequency sound and low frequency sound to repeat the determination of the pattern of the low frequency sound waves.
A sound wave generation module including a low frequency transmission unit configured to determine a pattern of low frequency sound waves by at least one of frequency and amplitude, standardize sound waves and digital data, and form standardized low frequency sound waves and transmit them to an external space;
Receives the low frequency sound wave transmitted from the sound wave generation module, enters the external space where the low frequency sound wave reaches, analyzes the received low frequency sound wave, and transmits the situation recognition data including position information to the advertisement platform. A user terminal including a client;
Receiving the location information includes an advertising platform for transmitting the advertising data based on the user situation to the sound wave receiving client,
The determined low frequency sound wave pattern is a user context-based advertising system using low frequency communication in which the sound of the loud sound and the sound of the small sound are alternately repeated.
A sound wave generation module including a low frequency transmission unit configured to determine a pattern of low frequency sound waves by at least one of frequency and amplitude, standardize sound waves and digital data, and form standardized low frequency sound waves and transmit them to an external space;
Receives the low frequency sound wave transmitted from the sound wave generation module, enters the external space where the low frequency sound wave reaches, analyzes the received low frequency sound wave, and transmits the situation recognition data including position information to the advertisement platform. A user terminal including a client;
Receiving the location information includes an advertising platform for transmitting the advertising data based on the user situation to the sound wave receiving client,
The determined low frequency acoustic wave pattern is a user context-based advertising system using low frequency communication in which the high amplitude sound and the low amplitude sound are alternately repeated.
A sound wave generation module including a low frequency transmission unit configured to determine a pattern of low frequency sound waves by at least one of frequency and amplitude, standardize sound waves and digital data, and form standardized low frequency sound waves and transmit them to an external space;
Receives the low frequency sound wave transmitted from the sound wave generation module, enters the external space where the low frequency sound wave reaches, analyzes the received low frequency sound wave, and transmits the situation recognition data including position information to the advertisement platform. A user terminal including a client;
An advertisement platform for receiving the location information and transmitting the advertisement data based on the user's situation to the sound wave receiving client;
The sound wave generation module is a user context-based advertising system using low-frequency communication for one-way transmission.
A sound wave generation module including a low frequency transmission unit configured to determine a pattern of low frequency sound waves by at least one of frequency and amplitude, standardize sound waves and digital data, and form standardized low frequency sound waves and transmit them to an external space;
Receives the low frequency sound wave transmitted from the sound wave generation module, enters the external space where the low frequency sound wave reaches, analyzes the received low frequency sound wave, and transmits the situation recognition data including position information to the advertisement platform. A user terminal including a client;
Receiving the location information includes an advertising platform for transmitting the advertising data based on the user situation to the sound wave receiving client,
The low frequency transmitter is a user context-based advertising system using a low frequency communication that is a speaker.
A sound wave generation module including a low frequency transmission unit configured to determine a pattern of low frequency sound waves by at least one of frequency and amplitude, standardize sound waves and digital data, and form standardized low frequency sound waves and transmit them to an external space;
Receives the low frequency sound wave transmitted from the sound wave generation module, enters the external space where the low frequency sound wave reaches, analyzes the received low frequency sound wave, and transmits the situation recognition data including position information to the advertisement platform. A user terminal including a client;
Receiving the location information includes an advertising platform for transmitting the advertising data based on the user situation to the sound wave receiving client,
The advertisement data is a user context-based advertising system using low frequency communication including at least one of an image, an image, and a voice.
A sound wave generation module including a low frequency transmission unit configured to determine a pattern of low frequency sound waves by at least one of frequency and amplitude, standardize sound waves and digital data, and form standardized low frequency sound waves and transmit them to an external space;
Receives the low frequency sound wave transmitted from the sound wave generation module, enters the external space where the low frequency sound wave reaches, analyzes the received low frequency sound wave, and transmits the situation recognition data including position information to the advertisement platform. A user terminal including a client;
Receiving the location information includes an advertising platform for transmitting the advertising data based on the user situation to the sound wave receiving client,
The sound wave receiving client receives the advertisement data sent from the advertisement platform, the service logo image, the area providing the point mission when selecting the image, the information on the accumulated points, the level of the level according to the customer usage status, the personal information of the member, and the points. A user context-based advertising system using low frequency communication displayed on the user terminal as at least one of the information related to the collection.
The method of claim 7,
The point is a user context-based advertising system using low-frequency communication is exchanged for the actual product.
A sound wave generation module including a low frequency transmission unit configured to determine a pattern of low frequency sound waves by at least one of frequency and amplitude, standardize sound waves and digital data, and form standardized low frequency sound waves and transmit them to an external space;
Receives the low frequency sound wave transmitted from the sound wave generation module, enters the external space where the low frequency sound wave reaches, analyzes the received low frequency sound wave, and transmits the situation recognition data including position information to the advertisement platform. A user terminal including a client;
Receiving the location information includes an advertising platform for transmitting the advertising data based on the user situation to the sound wave receiving client,
The advertisement data is a user context-based advertising system using low frequency communication including a list of affiliate information.
The method according to claim 9,
The affiliate information list is a user context-based advertising system using low-frequency communication is formed using a location-based technology from the location where the user terminal is located.
The method of claim 10,
The location-based technology is a user context-based advertising system using low frequency communication, which is a GPS (Global Positioning System) technology.
The method according to claim 9,
The company information of the partner information list includes a user context-based advertisement using low frequency communication including at least one of a company name, a offer benefit, a distance distance, a basic point, a visit point, a scan product information, a product name, a product image, and a scan point information. system.
A sound wave generation module including a low frequency transmission unit configured to determine a pattern of low frequency sound waves by at least one of frequency and amplitude, standardize sound waves and digital data, and form standardized low frequency sound waves and transmit them to an external space;
Receives the low frequency sound wave transmitted from the sound wave generation module, enters the external space where the low frequency sound wave reaches, analyzes the received low frequency sound wave, and transmits the situation recognition data including position information to the advertisement platform. A user terminal including a client;
Receiving the location information includes an advertising platform for transmitting the advertising data based on the user situation to the sound wave receiving client,
The place where the sound wave generation module is installed is at least one of a department store, a single store, and an office, and the low frequency sound waves transmitted from the sound wave generation module are based on the location of the installation site.
The method according to any one of claims 1 to 13,
The sound wave generation module standardizes and maps sound waves and digital data, and further includes a control unit for converting digital data for transmission into low frequency sound waves according to a mapping table.
Determining a pattern of the low frequency sound wave by at least one of a frequency and an amplitude through a sound wave generation module, normalizing the sound wave and digital data, converting the low frequency sound wave, and transmitting the low frequency sound wave to the outside; and
Receiving, by the user terminal, a low frequency sound wave transmitted from the sound wave generation module, from the sound wave receiving client of the user terminal, the user terminal entering the space where the low frequency sound wave transmitted from the sound wave generation module arrives;
Digitizing low-frequency sound waves received from the sound wave receiving client to form situation awareness data, and transmitting the situation awareness data from the sound wave receiving client to an advertisement platform;
And transmitting, to the user terminal, advertisement data corresponding to the situation awareness data in the advertisement platform,
The place where the sound wave generation module is installed is at least one of a department store, a single store, and an office, and the low frequency sound waves transmitted by the sound wave generation module are based on the location of the installation site.
Determining a pattern of the low frequency sound wave by at least one of a frequency and an amplitude through a sound wave generation module, normalizing the sound wave and digital data, converting the low frequency sound wave, and transmitting the low frequency sound wave to the outside; and
Receiving, by the user terminal, a low frequency sound wave transmitted from the sound wave generation module, from the sound wave receiving client of the user terminal, the user terminal entering the space where the low frequency sound wave transmitted from the sound wave generation module arrives;
Digitizing low-frequency sound waves received from the sound wave receiving client to form situation awareness data, and transmitting the situation awareness data from the sound wave receiving client to an advertisement platform;
And transmitting, to the user terminal, advertisement data corresponding to the situation awareness data in the advertisement platform,
The determined low frequency sound wave pattern is a user context-based advertising method using low frequency communication in which the high frequency sound and the low frequency sound are alternately repeated.
Determining a pattern of the low frequency sound wave by at least one of a frequency and an amplitude through a sound wave generation module, normalizing the sound wave and digital data, converting the low frequency sound wave, and transmitting the low frequency sound wave to the outside; and
Receiving, by the user terminal, a low frequency sound wave transmitted from the sound wave generation module, from the sound wave receiving client of the user terminal, the user terminal entering the space where the low frequency sound wave transmitted from the sound wave generation module arrives;
Digitizing low-frequency sound waves received from the sound wave receiving client to form situation awareness data, and transmitting the situation awareness data from the sound wave receiving client to an advertisement platform;
And transmitting, to the user terminal, advertisement data corresponding to the situation awareness data in the advertisement platform,
The determined low frequency sound wave pattern is a user context-based advertising method using low frequency communication in which the sound of the loud sound and the sound of the small sound are alternately repeated.
Determining a pattern of the low frequency sound wave by at least one of a frequency and an amplitude through a sound wave generation module, normalizing the sound wave and digital data, converting the low frequency sound wave, and transmitting the low frequency sound wave to the outside; and
Receiving, by the user terminal, a low frequency sound wave transmitted from the sound wave generation module, from the sound wave receiving client of the user terminal, the user terminal entering the space where the low frequency sound wave transmitted from the sound wave generation module arrives;
Digitizing low-frequency sound waves received from the sound wave receiving client to form situation awareness data, and transmitting the situation awareness data from the sound wave receiving client to an advertisement platform;
And transmitting, to the user terminal, advertisement data corresponding to the situation awareness data in the advertisement platform,
The determined low frequency sound wave pattern is a user context-based advertising method using low frequency communication in which the high amplitude sound and the low amplitude sound are alternately repeated.
Determining a pattern of the low frequency sound wave by at least one of a frequency and an amplitude through a sound wave generation module, normalizing the sound wave and digital data, converting the low frequency sound wave, and transmitting the low frequency sound wave to the outside; and
Receiving, by the user terminal, a low frequency sound wave transmitted from the sound wave generation module, from the sound wave receiving client of the user terminal, the user terminal entering the space where the low frequency sound wave transmitted from the sound wave generation module arrives;
Digitizing low-frequency sound waves received from the sound wave receiving client to form situation awareness data, and transmitting the situation awareness data from the sound wave receiving client to an advertisement platform;
And transmitting, to the user terminal, advertisement data corresponding to the situation awareness data in the advertisement platform,
The sound wave generation module is a user context-based advertising method using low-frequency communication for one-way transmission.
Determining a pattern of the low frequency sound wave by at least one of a frequency and an amplitude through a sound wave generation module, normalizing the sound wave and digital data, converting the low frequency sound wave, and transmitting the low frequency sound wave to the outside; and
Receiving, by the user terminal, a low frequency sound wave transmitted from the sound wave generation module, from the sound wave receiving client of the user terminal, the user terminal entering the space where the low frequency sound wave transmitted from the sound wave generation module arrives;
Digitizing low-frequency sound waves received from the sound wave receiving client to form situation awareness data, and transmitting the situation awareness data from the sound wave receiving client to an advertisement platform;
And transmitting, to the user terminal, advertisement data corresponding to the situation awareness data in the advertisement platform,
Advertising of the low frequency sound waves in the sound wave generation module transmits the low frequency sound waves through a speaker.
Determining a pattern of the low frequency sound wave by at least one of a frequency and an amplitude through a sound wave generation module, normalizing the sound wave and digital data, converting the low frequency sound wave, and transmitting the low frequency sound wave to the outside; and
Receiving, by the user terminal, a low frequency sound wave transmitted from the sound wave generation module, from the sound wave receiving client of the user terminal, the user terminal entering the space where the low frequency sound wave transmitted from the sound wave generation module arrives;
Digitizing low-frequency sound waves received from the sound wave receiving client to form situation awareness data, and transmitting the situation awareness data from the sound wave receiving client to an advertisement platform;
And transmitting, to the user terminal, advertisement data corresponding to the situation awareness data in the advertisement platform,
The advertisement data is a user context-based advertising method using low frequency communication comprising at least one of an image, an image, and a voice.
Determining a pattern of the low frequency sound wave by at least one of a frequency and an amplitude through a sound wave generation module, normalizing the sound wave and digital data, converting the low frequency sound wave, and transmitting the low frequency sound wave to the outside; and
Receiving, by the user terminal, a low frequency sound wave transmitted from the sound wave generation module, from the sound wave receiving client of the user terminal, the user terminal entering the space where the low frequency sound wave transmitted from the sound wave generation module arrives;
Digitizing low-frequency sound waves received from the sound wave receiving client to form situation awareness data, and transmitting the situation awareness data from the sound wave receiving client to an advertisement platform;
And transmitting, to the user terminal, advertisement data corresponding to the situation awareness data in the advertisement platform,
The sound wave receiving client receives the advertisement data sent from the advertisement platform, the service logo image, the area providing the point mission when selecting the image, the information on the accumulated points, the level of the level according to the customer usage status, the personal information of the member, and the points. A user context-based advertising method using low frequency communication displayed on the user terminal as at least one of the information related to the collection.
23. The method of claim 22,
The point is a user context-based advertising method using low-frequency communication is exchanged for the actual product.
Determining a pattern of the low frequency sound wave by at least one of a frequency and an amplitude through a sound wave generation module, normalizing the sound wave and digital data, converting the low frequency sound wave, and transmitting the low frequency sound wave to the outside; and
Receiving, by the user terminal, a low frequency sound wave transmitted from the sound wave generation module, from the sound wave receiving client of the user terminal, the user terminal entering the space where the low frequency sound wave transmitted from the sound wave generation module arrives;
Digitizing low-frequency sound waves received from the sound wave receiving client to form situation awareness data, and transmitting the situation awareness data from the sound wave receiving client to an advertisement platform;
And transmitting, to the user terminal, advertisement data corresponding to the situation awareness data in the advertisement platform,
The advertisement data includes a list of affiliated company information, wherein the affiliated company information list is formed using a location-based technology from a location where the user terminal is located.
27. The method of claim 24,
The location-based technology is a user context-based advertising method using low frequency communication that is a GPS (Global Positioning System) technology.
The method according to any one of claims 15 to 25,
In the first step,
A user context-based advertising method using low frequency communication that standardizes and maps sound waves and digital data, and converts digital data for transmission into low frequency sound waves according to a mapping table.

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