KR101208463B1 - Method, terminal, and recording medium for blocking advertisement - Google Patents

Abstract

PURPOSE: A method for blocking an advertisement, a terminal and a recording medium thereof are provided to block exposure of a harmful advertisement displayed in a web page according to a terminal use mode. CONSTITUTION: A screen unit(110) outputs a web page which a specific advertisement is displayed. An input unit(120) inputs region selection information selecting a specific region which the specific advertisement is displayed in the web page. A control unit(130) recognizes that the specific region which the specific advertisement is displayed is selected in the web page according to the region selection information. The control unit sets up advertisement block setting information based on a recognition result. The control unit blocks that the specific advertisement or other advertisements is displayed in the web page or other web pages. [Reference numerals] (110) Screen unit; (120) Input unit; (130) Control unit

Description

How to block ads, terminal and recording media {METHOD, TERMINAL, AND RECORDING MEDIUM FOR BLOCKING ADVERTISEMENT}

The present invention relates to an ad blocking technology.

Nowadays, many different advertisements are exposed through web pages. Some of these ads are informative, but there are many ads that children should not see, such as harmful ads, adult ads, hate ads, and so on.

Accordingly, a technology for blocking sites that are considered harmful has been developed. However, such a site blocking technology has a problem that even beneficial advertising is blocked together.

Against this background, it is an object of the present invention to provide an advertisement blocking technology that allows a user to selectively block advertisements on a web page.

In order to achieve the above object, in one aspect, the present invention, in the method for blocking an advertisement in a web page output from the terminal, recognizing that a specific region in which a particular advertisement is displayed on the web page is selected according to the region selection information And setting the advertisement blocking setting information based on the recognition result. And an advertisement blocking step of blocking the specific advertisement or another advertisement from being displayed on the web page or the other web page, based on the advertisement blocking setting information.

In another aspect, the present invention, in a recording medium recording a program for executing a method for blocking an advertisement on a web page, recognizes that a specific region on which a specific advertisement is displayed on the web page is selected and recognized according to the region selection information. Implement an ad blocking setting function for setting the ad blocking setting information based on the result; and an ad blocking function for blocking the specific advertisement or another advertisement from being displayed on the web page or another web page based on the ad blocking setting information. To provide a computer-readable recording medium for recording the program.

In still another aspect, the present invention provides a terminal for blocking an advertisement on a web page, comprising: a screen unit configured to output a web page on which a specific advertisement is displayed; An input unit configured to receive region selection information for selecting a specific region where the specific advertisement is displayed on the web page; And recognizing that the specific region in which the specific advertisement is displayed on the web page is selected according to the region selection information, setting advertisement blocking setting information based on a recognition result, and based on the advertisement blocking setting information, Or it provides a terminal for blocking an advertisement comprising a control unit for blocking the other advertisement is displayed on the web page or another web page.

In still another aspect, the present invention provides a method of blocking an advertisement on a web page output from a terminal, the method comprising: receiving region designation information designating a specific region of the web page as an advertisement blocking region; And interlocking with the browser, blocking the advertisement from being displayed on the advertisement blocking area in the web page or another web page.

In still another aspect, the present invention provides a recording medium recording a program for executing a method of blocking an advertisement on a web page, comprising: a function of receiving region designation information for designating a specific region of the web page as an advertisement blocking region; In conjunction with a browser, a computer-readable recording medium having recorded thereon a program for implementing a function of blocking an advertisement from being displayed on the advertisement blocking area in the web page or another web page is provided.

In still another aspect, the present invention provides a method of blocking an advertisement on a web page output from a terminal, the method comprising: selecting a specific advertisement displayed on the web page according to a user's operation; Parsing the web page to identify advertisement URL information of the specific advertisement as advertisement blocking URL information from attribute information of the specific advertisement; And blocking an advertisement including advertisement URL information identical to the advertisement blocking URL information in attribute information from being displayed on the web page or another web page.

In another aspect, the present invention provides a recording medium recording a program for executing a method of blocking an advertisement on a web page, the function of selecting a particular advertisement displayed on the web page according to a user's operation, and parsing the web page. The web page includes a function of grasping the advertisement URL information of the specific advertisement as the advertisement blocking URL information from the attribute information of the specific advertisement, and the advertisement including the same advertisement URL information as the advertisement blocking URL information in the attribute information. Alternatively, a computer-readable recording medium having recorded thereon a program that implements a function of blocking the display on another web page is provided.

As described above, according to the present invention, there is an effect of providing an advertisement blocking technology that allows a user to selectively block advertisements on a web page.

1 is a block diagram of a terminal for blocking an advertisement according to an embodiment of the present invention.
2 is a diagram illustrating a web page before and after the ad blocking according to an embodiment of the present invention by way of example.
3 is a flowchart illustrating an advertisement blocking method according to an embodiment of the present invention.
4 is a transition diagram of a mode state in an advertisement blocking method according to an embodiment of the present invention.
5 is a detailed flowchart illustrating an advertisement blocking method according to an embodiment of the present invention.
6 to 10 illustrate an example of applying an advertisement blocking method according to an embodiment of the present invention.
11 is a flowchart illustrating an advertisement blocking method according to another embodiment of the present invention.
12 is a flowchart illustrating an advertisement blocking method according to another embodiment of the present invention.

Hereinafter, some embodiments of the present invention will be described in detail with reference to exemplary drawings. In adding reference numerals to the components of each drawing, it should be noted that the same reference numerals are assigned to the same components as much as possible even though they are shown in different drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

In addition, in describing the component of this invention, terms, such as 1st, 2nd, A, B, (a), (b), can be used. These terms are intended to distinguish the constituent elements from other constituent elements, and the terms do not limit the nature, order or order of the constituent elements. When a component is described as being "connected", "coupled", or "connected" to another component, the component may be directly connected to or connected to the other component, It should be understood that an element may be "connected," "coupled," or "connected."

1 is a block diagram of a terminal 100 for blocking advertisements according to an embodiment of the present invention.

The terminal 100 for blocking advertisements according to an embodiment of the present invention provides an advertisement blocking function for blocking advertisements on a web page.

To this end, the terminal 100 may include a screen unit 110 for outputting a web page displaying a specific advertisement, an input unit 120 for receiving region selection information for selecting a specific region where a specific advertisement is displayed on the web page, and region selection. Based on the information, it recognizes that a specific area where a particular advertisement is displayed on the web page is selected, sets ad blocking setting information based on the recognition result, and based on the ad blocking setting information, the specific advertisement or another advertisement is displayed on the web page or another web. And a controller 130 to block the display on the page.

A "web page and another web page" may be a web page of the same website or a web page of different websites.

In addition, "another advertisement" is an advertisement different from a specific advertisement, and has an advertisement having the same URL information as the advertisement URL information of the specific advertisement, or on another webpage displayed at the same region position as that of the specific advertisement on the webpage. It may be an advertisement.

The terminal 100 may be, for example, a general PC such as a desktop or a laptop, or a mobile terminal such as a smartphone or a tablet PC.

When the terminal 100 is a general PC, the display unit 110 outputs a web page through a monitor connected to the general PC main body or integrated with the general PC main body, and the input unit 120 is connected to a general PC main body. The advertisement selection information may be input through an input device such as a keyboard. In addition, when the terminal 100 is a mobile terminal, the screen unit 110 may output a web page through the touch screen, and the input unit 120 may receive advertisement selection information through the touch screen.

A web page before and after the advertisement is blocked according to the above-described advertisement blocking function will be described with reference to FIG. 2.

2 is a diagram illustrating a web page 200 before and after the blocking of advertising according to an embodiment of the present invention.

FIG. 2A illustrates a web page 200 before blocking an advertisement, and the web page 200 generally includes a main area 210 in which main contents such as an article and a text are displayed, and the main area 210. It may be composed of one or more sub-regions 220, 230, 240 located in the vicinity of.

In addition, contents related to the main content displayed on the main area 210 may be displayed in the sub areas 220, 230, and 240, and an advertisement may be displayed.

In FIG. 2A, among the three sub-areas 220, 230, and 240, the sub-region 220 on the left side of the main region 210 and the sub-region 230 below are harmful advertisements and adults. Assume that unwanted advertisements (A, B, C, D, E, F, G, H), such as advertisements, hate advertisements, are displayed (marked).

When the user designates the sub-regions 220 and 230 to block advertisements displayed in the sub-region 220 on the left side of the main region 210 and the sub-region 230 below, the terminal 100 ) May recognize this and block advertisements A, B, C, D, E, F, G, and H from being displayed on the sub-regions 220 and 230 as shown in FIG. .

For convenience of description, the web page 200 before and after the blocking of the advertisement is shown as the same web page. If you block ads (A, B, C, D, E, F, G, H) on the web page 200, the ad blocking effect will be applied to other web pages on the same website or to other web pages on all websites. Can be crazy

That is, in other web pages having the same frame structure as the web page 200, the areas 220 and 230 in which the advertisements A, B, C, D, E, F, G, and H are blocked in the web page 200. Same ad (A, B, C, D, E, F, G, H) or other ad in the same location as) may be blocked. This advertising blocking method is called "area (location) based advertising blocking method".

In addition, in another web page, an advertisement having the same URL information as the URL information of the advertisements A, B, C, D, E, F, G, and H blocked in the web page 200 may be blocked (domain). Based ad blocking). This method of ad blocking is called "domain-based ad blocking."

Hereinafter, the advertisement blocking method provided by the terminal 100 according to an embodiment of the present invention described above will be described in more detail with reference to FIGS. 3 to 10.

3 is a flowchart illustrating an advertisement blocking method provided by a terminal 100 according to an exemplary embodiment of the present invention.

Referring to FIG. 3, the advertisement blocking method according to an embodiment of the present disclosure recognizes that a specific region in which a specific advertisement is displayed on the web page is selected according to the region selection information, and sets the advertisement blocking setting information based on the recognition result. The advertisement blocking setting step (S310), and based on the advertisement blocking setting information, the advertisement blocking step (S320), etc. to block the display of a particular advertisement or another advertisement on a web page or another web page.

In the advertisement blocking step S320, the "web page and the other web page" where the advertisement blocking is performed may be a web page of the same website or a web page of different websites.

In addition, in the advertisement blocking step S320, the “other advertisement” blocked in the web page or another web page is an advertisement different from the specific advertisement related in the advertisement blocking setting step S310, and the same URL as the advertisement URL information of the specific advertisement. It may be an advertisement with information or an advertisement on another web page displayed at the same region position as that of a particular advertisement on the web page.

Meanwhile, referring to FIG. 3, in the advertisement blocking method according to an embodiment of the present invention, after the advertisement blocking step S330, a predetermined content is set in a specific area in which a specific advertisement or another advertisement is deleted from a web page or another web page. It may further include a content replacement display step (S330) for controlling to be replaced and displayed.

In this way, by displaying the content (eg, learning content, etc.) that is beneficial to the child in the area where the advertisement is blocked, it can be helpful for education.

The above-described advertisement blocking setting step (S310) may include a first step of displaying an operation indicator for user manipulation in a browser window, a second step of acquiring the region selection information based on the operation information on the operation indicator, and obtaining According to the selected region selection information, it may be configured to recognize that a specific region in which a specific advertisement is displayed on the web page is selected, and to set advertisement blocking setting information based on the recognition result.

In the second step of the above-described advertisement blocking setting step S310, the terminal 100 detects a mouse movement event or a touch movement event after a mouse button down event or a touch down event for the operation indicator is detected. When a button up event or a touch up event is detected, the "in-screen position value" at the point where the mouse button up event or touch-up event is detected, and the on-screen position value is converted into a "position value in a web page" The region selection information may be obtained by extracting an element (HTML element) of the web page based on a position value in the web page and selecting a specific region occupied by the element.

As described above, the position value conversion is performed in the second step of the advertisement blocking setting step S310. The reason for performing the position value conversion is as follows. The size of the terminal screen is constant, but the size of the web page may vary depending on how the user adjusts the size of the browser window. Therefore, regardless of the size of the web page, the "in-screen position value" of the point where the mouse button up or touch up event is detected is set to "position within the web page" so that the point you specify on the web page is always constant. Value ".

In the third step of the above-described advertisement blocking setting step S310, the terminal 100 regards the element corresponding to the specific region on the web page as the specific advertisement, according to the obtained region selection information, so that the specific advertisement is displayed. Recognizing that the region has been selected, the advertisement blocking setting information may be set and stored in the local database based on the element information obtained by analyzing the element regarded as the specific advertisement.

In the above-described advertisement blocking step (S320), the terminal 100, the advertisement blocking setting information (all or selected partial information of the element information) stored in the local database in the information on parsing the web page or other web page with the load request It may be determined whether there is matched information, and if it is determined that there is matched information, a particular advertisement or another advertisement may be blocked from being displayed on a web page or another web page.

In the advertisement blocking method according to an embodiment of the present invention, the advertisement blocking is performed by at least one of a region-based blocking scheme and a domain-based blocking scheme.

First, in the case where an advertisement is blocked by an area-based blocking scheme, an advertisement blocking setting step S310 and an advertisement blocking step S320 will be described.

In the advertisement blocking setting step S310, the terminal 100 recognizes that a specific area in which a specific advertisement is displayed is selected by considering the element corresponding to the specific region on the web page as the specific advertisement according to the acquired region selection information. The region information of the element included in the element information obtained by analyzing the element regarded as the specific advertisement may be included in the advertisement blocking setting information as the region information of the advertisement blocking region and stored in the local database.

In the advertisement blocking step S320, the terminal 100 may block a specific advertisement or another advertisement from being displayed on a web page or another web page in the advertisement blocking region.

The above-mentioned area information of the advertisement blocking area may include, for example, one or more of area location information, area size information, area offset information (information on how far left or right from the center position).

Next, when the advertisement blocking is performed by a domain-based (URL-based) blocking method, an advertisement blocking setting step S310 and an advertisement blocking step S320 will be described.

In the advertisement blocking setting step S310, the terminal 100 recognizes that a specific area in which a specific advertisement is displayed is selected by considering the element corresponding to the specific region on the web page as the specific advertisement according to the acquired region selection information. The advertisement URL information of the specific advertisement included in the element information obtained by analyzing the element regarded as the specific advertisement is set as the advertisement blocking URL information, and the advertisement blocking setting information including the advertisement blocking URL information is stored in the local database.

In the advertisement blocking step S320, the terminal 100 may block not only the specific advertisement but also other advertisements having the same advertisement URL information as the advertisement blocking URL information on the web page or another web page.

Here, the advertisement URL information is information for identifying an advertisement provider. For example, the advertisement URL information may be a combination of a main domain, a subdomain, and a directory. For example, when the main domain is "adsite.com", the subdomain is "ad", and the directory is "dir1", the advertisement URL information may be "ad.adsite.com/dir1/".

Meanwhile, in the above-described advertisement blocking setting step (S310), the terminal 100 may generate and store an advertisement blocking list including advertisement blocking setting information directly set by a user.

In addition, in the aforementioned advertisement blocking setting step (S310), the terminal 100 includes a best blocking list including at least one of site URL information and advertisement URL information that can be selectively added to the advertisement blocking list as recommended advertisement blocking setting information. Received from the relevant server or extracted from the advertisement blocking program data and provided, and can be set as the advertisement blocking setting information, specific site URL information or advertisement URL information selected by the user in the recommended ad blocking setting information included in the best block list. .

Meanwhile, the advertisement blocking method according to an embodiment of the present invention may be executed by an advertisement blocking program installed in the terminal 100. The advertisement blocking program may operate in conjunction with a browser installed in the terminal 100, and perform interworking such as exchanging information with a related server. Therefore, in the present specification, providing (executing) the advertisement blocking method by the terminal 100 may mean that the advertisement blocking program installed in the terminal 100 executes the advertisement blocking method.

The advertisement blocking method according to an embodiment of the present invention has an effect of blocking harmful advertisements displayed on a web page from being exposed to a user such as a child. In the present specification, a user who views a web page in which an advertisement is blocked is referred to as a "child", and a user who has the authority to set an advertisement to be blocked on a web page viewed by such a child is referred to as a "parent".

Therefore, the advertisement blocking method should be executed in consideration of when the child uses the terminal 100 and when the parent uses the terminal 100.

Ad blocking method according to an embodiment of the present invention manages the mode state when the child uses the terminal 100 in the "child use mode", the parent "mode" when the parent uses the terminal 100 Mode mode is managed in "Use mode". And, the advertisement blocking method according to an embodiment of the present invention, whether or not the ad block setting processing (Process at step S310) and the ad blocking process (Process at step S320), etc. Different modes are controlled.

4 is a transition diagram of a mode state in an advertisement blocking method according to an embodiment of the present invention.

Referring to FIG. 4, when execution of the advertisement blocking program is started, the advertisement blocking program basically manages a mode state as a child use mode.

Referring to FIG. 4, when the mode state is a child use mode, the advertisement blocking program may control to disable the advertisement blocking setting process, and may control the advertisement blocking process to be performed.

Referring to FIG. 4, when the mode state is a parent use mode, the advertisement blocking program may control to enable the advertisement blocking setting process, and the advertisement blocking process may be controlled according to the environment setting or not to be performed.

Ad blocking program for executing the ad blocking method according to an embodiment of the present invention, in order to control whether the ad blocking setting processing and whether or not to perform the ad blocking processing according to the mode state (child use mode, parent use mode), Mode state transitions can be provided.

To this end, in the advertisement blocking method according to an embodiment of the present invention, the advertisement blocking setting step (S310) is performed in a parent use mode, and the advertisement blocking step (S320) is controlled to be performed in a child use mode or a parent use mode. As shown in FIG. 5, which is a detailed flowchart of FIG. 4, before starting the advertisement blocking program execution (S300) and before the advertisement blocking setting step (S310), the mode state is changed from the child use mode to the parent use mode. In order to change the mode state from the parental use mode to the child use mode after receiving the authentication input information and performing authentication processing (S305) and the advertisement blocking setting step (S310), the authentication release request information is received. In operation S4315, the method may further include receiving an input and performing an authentication release process.

As such, when the mode state is the child use mode, the control of the ad blocking setting is disabled and the authentication process is required to change the child use mode to the parent use mode. This is to prevent the child from re-adjusting the ad blocking setting process, such as randomly unblocking the ad.

Meanwhile, the advertisement blocking method according to an embodiment of the present invention may further include controlling the terminal use time to be limited according to an environment setting in the child use mode.

As described above, when the mode state is the child use mode, the terminal use time can be limited, so that the child cannot use the terminal 100 for a predetermined time, and thus, the effect of blocking the game addiction and the internet addiction in advance is effective. have.

On the other hand, the advertisement blocking method according to an embodiment of the present invention, may further comprise the step of receiving a notification content from at least one of the education institution and the enterprise associated with the user to control the scroll to be displayed on the menu bar displayed on the terminal screen. have. Here, the educational institution and the company related to the user may be a local education office where the user is located, or an education related company of interest to the user, which may be automatically searched and set according to the location information of the terminal 100, or the user It may be set according to the input.

Hereinafter, a process of executing the advertisement blocking method according to the above-described embodiment of the present invention by the advertisement blocking program will be exemplarily described with reference to FIGS. 6 to 10. 6 to 10 use the web page 200 in FIG. 2 as it is.

6 is a diagram illustrating a terminal screen 600 on which a web page 200 is displayed after the execution of the advertisement blocking program and before the authentication process is performed. However, in FIG. 6, the parent has not made any setting related to the advertisement blocking.

When the execution of the advertisement blocking program is started, the menu bar 610 of the advertisement blocking program may be displayed on the upper portion (or lower portion or side portion) on the terminal screen 600.

When the execution of the advertisement blocking program is started, the mode state is managed in the child use mode. Accordingly, the terminal use time is limited according to the environment setting.

The menu bar 610 displays the current remaining time. In the example of FIG. 6, assuming that the terminal usage time limit is set to 1 hour in the environment setting, the terminal usage time remains 50 minutes.

In order to set the advertisement blocking, in order for the parent to change the child use mode to the parent use mode, the user must select the authentication button 611 on the menu bar 610 and input authentication information (eg, a password).

Accordingly, the advertisement blocking program performs authentication processing by comparing the input authentication information with the authentication standard information stored therein, or transmits the input authentication information to the relevant server, and receives the authentication result from the server from the server to authenticate the authentication. Processing may also be performed.

In this manner, after the authentication process is performed, the mode state of the child use mode is changed to the parent use mode. 7 is a diagram illustrating an example of a terminal screen 600 in a parent use mode.

When the parent mode is changed, the menu bar 610 is changed as shown in FIG. 7.

In the parental use mode, the menu bar 610 displays an advertisement blocking button 720, a site blocking button 730, a PC usage history management button 740, and the like.

In addition, an operation activation button 710 for displaying the operation indicator 700 on the web page 200 is displayed on the menu bar 610 in the parent use mode.

In addition, the menu bar 610 in the parental use mode also displays an authentication release button for changing to the child use mode.

When the user selects the operation activation button 710 to display the operation indicator 700 on the web page 200, the user can operate the operation indicator 700 to select a specific area related to the advertisement blocking. .

8 exemplarily illustrates a terminal screen 600 when a user operates to block advertisements A, B, C, D, and E displayed in the sub area 220 on the left side of the main area 210. to be.

Referring to FIG. 8, the user determines that the advertisements A, B, C, D, and E displayed in the sub area 220 on the left side of the main area 210 are harmful to the child, and thus the operation indicator 700 ) Is moved to the area 220 in which the advertisements (A, B, C, D, E) to be blocked are not released by pressing the left mouse button, and the advertisement blocking program is moved and positioned by the operation indicator 700. By finding the point, the element of the corresponding web page is identified and the outline 900 of the area 220 occupied by the element is displayed.

The user may determine whether to block advertisements A, B, C, D, and E displayed on the corresponding area 220 by viewing the outline 900, and if the user wants to block, the user may release the left mouse button.

Accordingly, the advertisement blocking program controls the advertisements A, B, C, D, and E displayed in the corresponding area 220 to be blocked.

When the terminal screen 600 is a touch screen, referring to FIG. 8, when the user displays the advertisements A, B, C, D, and E displayed on the sub-area 220 on the left side of the main area 210, the child is a child. If it is deemed harmful to view, touch the operation indicator 700 and drag it to the area 220 in which the advertisements (A, B, C, D, E) to be blocked without touching them are displayed. The location 700 is moved to determine the location of the web page at that point, and the outline 900 of the area 220 occupied by the element is displayed.

The user may determine whether to block advertisements A, B, C, D, and E displayed on the corresponding area 220 by viewing the outline 900, and if the user wants to block, remove the touch from the touch screen.

Accordingly, the advertisement blocking program controls the advertisements A, B, C, D, and E displayed in the corresponding area 220 to be blocked.

FIG. 9 is a diagram illustrating a terminal screen 600 in a state in which advertisements A, B, C, D, and E displayed on a corresponding area 220 according to a user manipulation are blocked on the web page 200.

FIG. 9 illustrates that advertisements A, B, C, D, and E displayed in the corresponding area 220 according to user manipulation are blocked on the web page 200, but the other web pages of the same website or another website are blocked. Ad blocking can be applied.

That is, the advertisement blocking program sets the corresponding region 220 in the web page 200 as the advertisement blocking region, and in another web page having the same frame configuration as the web page 200, An advertisement (which may be different from A, B, C, D, and E) may be blocked in the same region as the advertisement blocking region 220.

In addition, the advertisement blocking program sets the advertisement URL information of the advertisements A, B, C, D, and E displayed in the advertisement blocking region 220 as the advertisement blocking URL information, Among the displayed advertisements, the same advertisement as the advertisement blocking URL information may be controlled to be blocked.

In FIG. 9, although the advertisement blocking is performed in the parental use mode, although the advertisement blocking is performed, the blocked advertisements (A, B, C, D, and E) are shown in the parental use mode, depending on the setting. Only blocked ads (A, B, C, D, E) can be blocked.

After the parent sets the advertisement blocking in the parent use mode, the parent may select the authentication release button 750 displayed on the menu bar 610 to change to the child use mode.

FIG. 10 illustrates that when a parent selects an authentication deactivation button 750 displayed on a menu bar 610 after setting an ad blocking in a parent use mode, the ad blocking program changes a mode state to a child use mode and uses a child. Illustrates the terminal screen 600 in the mode.

Referring to FIG. 10, it can be seen that the advertisements A, B, C, D, and E are blocked in the corresponding area 220 of the web page 200 according to the above-described manipulation of parental advertisement blocking.

In the above description, the advertisement blocking method according to an embodiment of the present invention has been described as being performed in the same manner as in FIGS. 3 and 5, but this is only for convenience of description and within the scope not departing from the essential concept of the present invention. According to the implementation manner, the execution procedure of each step may be changed, two or more steps may be integrated, or one step may be performed in two or more steps.

Ad blocking method according to an embodiment of the present invention described above in the application, which is basically installed on the terminal 100 (this may be a program included in the platform, or operating system, etc., which is basically mounted on the terminal) The application may be executed by the user, and may be installed in the terminal 100 by using an application providing server, such as an application store server, an application, or a web server associated with the corresponding service, and installed directly on the terminal 100 (ie, Program). Here, the operating system of the terminal 100 may be an operating system such as a window or a Macintosh installed in a general PC such as a desktop, or an iOS or Android installed in a mobile terminal such as a smartphone or a tablet PC. It may also be a mobile-only operating system such as).

In this sense, the advertisement blocking method according to an embodiment of the present invention is implemented as an application (that is, a program) that is basically installed in the terminal 100 or directly installed by a user, and can be read by a computer such as the terminal 100. Can be recorded on a recording medium.

A program (ad blocking program) that implements an advertisement blocking method according to an embodiment of the present invention recognizes that a specific region where a specific advertisement is displayed on a web page is selected according to the station selection information, and sets the advertisement blocking based on the recognition result. An advertisement blocking setting function for setting information and an advertisement blocking function for blocking a specific advertisement or another advertisement from being displayed on a web page or another web page are executed based on the advertisement blocking setting information. In addition, all functions corresponding to the advertisement blocking method according to an embodiment of the present invention described above with reference to FIGS. 3 to 12 may be executed.

Such a program may be recorded on a recording medium that can be read by a computer and executed by a computer so that the above-described functions can be executed.

As described above, in order to execute the advertisement blocking method according to an embodiment of the present invention, in which a computer reads a program recorded on a recording medium and is implemented as a program, the above-described program may be read by C, which can be read by a processor (CPU) of the computer. Code may be coded in a computer language such as C ++, JAVA, or machine language.

The code may include a function code related to a function or the like that defines the functions described above and may include an execution procedure related control code necessary for the processor of the computer to execute the functions described above according to a predetermined procedure.

In addition, such code may further include memory reference related code as to what additional information or media needed to cause the processor of the computer to execute the aforementioned functions should be referenced at any location (address) of the internal or external memory of the computer .

In addition, when a processor of a computer needs to communicate with any other computer or server, etc., to perform the above-described functions, the code may be stored in a computer's communication module (e.g., a wired and / ) May be used to further include communication related codes such as how to communicate with any other computer or server in the remote, and what information or media should be transmitted or received during communication.

The functional program for implementing the present invention and the related code and code segment may be implemented by programmers of the technical field of the present invention in consideration of the system environment of the computer that reads the recording medium and executes the program, Or may be easily modified or modified by the user.

Also, the computer-readable recording medium on which the above-described program is recorded may be distributed to a computer system connected via a network so that computer-readable codes can be stored and executed in a distributed manner. In this case, one or more of the plurality of distributed computers may execute some of the functions presented above and send the results of the execution to one or more of the other distributed computers, The computer may also perform some of the functions described above and provide the results to other distributed computers as well.

As described above, the computer-readable recording medium recording a program for executing the advertisement blocking method according to an embodiment of the present invention, for example, ROM, RAM, CD-ROM, magnetic tape, floppy disk Optical media storage.

In addition, a computer-readable recording medium recording an application, which is a program for executing an advertisement blocking method, according to an embodiment of the present invention, may be an application store server, an application, or a web server associated with a corresponding service. It may be a storage medium (eg, a hard disk, etc.) included in an application provider server including a server, or the like, or may be an application providing server itself, or another computer recording a program or a storage medium thereof.

A computer capable of reading a recording medium recording an application, which is a program for executing an advertisement blocking method, according to an embodiment of the present invention, may be a smart phone, a tablet PC, a PDA (Personal) as well as a general PC such as a general desktop or a notebook. It may include a mobile terminal such as Digital Assistants) and a mobile communication terminal, as well as to be interpreted as all computing devices.

If a computer capable of reading a recording medium recording an application that is a program for executing an advertisement blocking method according to an embodiment of the present invention is a mobile terminal such as a smart phone, a tablet PC, a personal digital assistant (PDA) and a mobile communication terminal, In this case, the mobile terminal may download and install the corresponding application from an application providing server including an application store server, a web server, and the like. In some cases, the mobile terminal may be downloaded from the application providing server to a general PC. It may be installed in the terminal.

11 is a flowchart illustrating an advertisement blocking method according to another embodiment of the present invention.

Referring to FIG. 11, in a method of blocking an advertisement on a web page output from a terminal 100 according to another exemplary embodiment of the present invention, receiving area designation information that designates a specific region of the web page as an advertisement blocking region. And (S1100) interlocking with the browser to block the advertisement from being displayed in the advertisement blocking area on the web page or another web page (S1102).

Ad blocking method according to another embodiment of the present invention described above in the application, which is basically installed in the terminal 100 (this may be a program included in the platform, the operating system or the like, etc. basically loaded in the terminal) The application may be executed by the user, and may be installed in the terminal 100 by using an application providing server, such as an application store server, an application, or a web server associated with the corresponding service, and installed directly on the terminal 100 (ie, Program). Here, the operating system of the terminal 100 may be an operating system such as a window or a Macintosh installed in a general PC such as a desktop, or an iOS or Android installed in a mobile terminal such as a smartphone or a tablet PC. It may also be a mobile-only operating system such as).

In this sense, the advertisement blocking method according to another embodiment of the present invention is implemented as an application (that is, a program) basically installed in the terminal 100 or directly installed by a user, and can be read by a computer such as the terminal 100. Can be recorded on a recording medium.

The program (ad blocking program) that implements the advertisement blocking method according to another embodiment of the present invention has a function of receiving area designation information that designates a specific area of the web page as an advertisement blocking area, and works in conjunction with a browser. Or to block an advertisement from being displayed in an advertisement blocking area on another web page. In addition, all functions corresponding to the advertisement blocking method according to another embodiment of the present invention described above can be executed.

Such a program may be recorded on a recording medium that can be read by a computer and executed by a computer so that the above-described functions can be executed.

As described above, a computer-readable recording medium recording a program for executing an advertisement blocking method according to another embodiment of the present invention may be, for example, a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk. Optical media storage.

In addition, a computer-readable recording medium that records an application, which is a program for executing an advertisement blocking method, according to another embodiment of the present invention, may be an application store server, an application, or a web server associated with a corresponding service. It may be a storage medium (eg, a hard disk, etc.) included in an application provider server including a server, or the like, or may be an application providing server itself, or another computer recording a program or a storage medium thereof.

A computer capable of reading a recording medium recording an application, which is a program for executing an advertisement blocking method, according to another embodiment of the present invention is not only a general PC such as a general desktop or a notebook computer, but also a smart phone, a tablet PC, a PDA (Personal). It may include a mobile terminal such as Digital Assistants) and a mobile communication terminal, as well as to be interpreted as all computing devices.

12 is a flowchart illustrating an advertisement blocking method according to another embodiment of the present invention.

Referring to FIG. 12, a method of blocking an advertisement on a web page output from the terminal 100 according to another embodiment of the present disclosure includes selecting a specific advertisement displayed on the web page according to a user's operation (S1200). Parsing a web page to identify advertisement URL information of the specific advertisement as the advertisement blocking URL information from the attribute information of the specific advertisement (S1202); and including the advertisement URL information identical to the advertisement blocking URL information in the attribute information. Blocking the display of the advertisement on the web page or another web page (S1204) and the like.

Ad blocking method according to another embodiment of the present invention described above, the application is basically installed in the terminal 100 (this may be a program included in the platform, or operating system, etc., basically loaded in the terminal) The application may be executed by the user, and may be installed by the user directly on the terminal 100 and compatible with the operating system of the terminal 100 through an application providing server such as an application store server, an application, or a web server associated with the corresponding service. , Program). Here, the operating system of the terminal 100 may be an operating system such as a window or a Macintosh installed in a general PC such as a desktop, or an iOS or Android installed in a mobile terminal such as a smartphone or a tablet PC. It may also be a mobile-only operating system such as).

In this sense, the advertisement blocking method according to another embodiment of the present invention is implemented as an application (that is, a program) that is basically installed in the terminal 100 or directly installed by a user, and is read by a computer such as the terminal 100. Can be recorded on a recording medium.

A program (ad blocking program) that implements an advertisement blocking method according to another embodiment of the present invention has a function of selecting a specific advertisement displayed on a web page according to a user's operation, and parsing the web page to provide attributes for the specific advertisement. The ability to grasp the advertisement URL information of a particular advertisement as the advertisement blocking URL information from the information, and to block an advertisement containing the same advertisement URL information as the attribute blocking URL information in the attribute information from being displayed on a web page or another web page. And so on. In addition, all functions corresponding to the advertisement blocking method according to another embodiment of the present invention described above can be executed.

Such a program may be recorded on a recording medium that can be read by a computer and executed by a computer so that the above-described functions can be executed.

As described above, a computer-readable recording medium recording a program for executing an advertisement blocking method according to another embodiment of the present invention, for example, ROM, RAM, CD-ROM, magnetic tape, floppy Disks, optical media storage, and the like.

In addition, a computer-readable recording medium recording an application, which is a program for executing an advertisement blocking method, according to another embodiment of the present invention, may be an application store server, an application, or a web server associated with an application or a corresponding service. It may be a storage medium (for example, a hard disk, etc.) included in an application provider server including a web server) or the like, or may be an application providing server itself, or another computer recording a program or a storage medium thereof. .

A computer capable of reading a recording medium recording an application, which is a program for executing an advertisement blocking method, according to another embodiment of the present invention may be a smart phone, a tablet PC, a PDA ( It may include mobile terminals such as Personal Digital Assistants) and mobile communication terminals, as well as to be interpreted as all computing devices.

While the present invention has been described in connection with what is presently considered to be the most practical and preferred embodiments, it is to be understood that the invention is not limited to the disclosed embodiments. In other words, within the scope of the present invention, all of the components may be selectively operated in combination with one or more. In addition, although all of the components may be implemented as one independent hardware, some or all of the components may be selectively combined to perform a part or all of the functions in one or a plurality of hardware. As shown in FIG. Codes and code segments constituting the computer program may be easily inferred by those skilled in the art. Such a computer program may be stored in a computer readable storage medium and read and executed by a computer, thereby implementing embodiments of the present invention. As a storage medium of the computer program, a magnetic recording medium, an optical recording medium, or the like can be included.

It is also to be understood that the terms such as " comprises, "" comprising," or "having ", as used herein, mean that a component can be implanted unless specifically stated to the contrary. But should be construed as including other elements. All terms, including technical and scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs, unless otherwise defined. Commonly used terms, such as predefined terms, should be interpreted to be consistent with the contextual meanings of the related art, and are not to be construed as ideal or overly formal, unless expressly defined to the contrary.

The foregoing description is merely illustrative of the technical idea of the present invention, and various changes and modifications may be made by those skilled in the art without departing from the essential characteristics of the present invention. Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be interpreted as being included in the scope of the present invention.

Claims (15)

In the method for blocking the advertisement on the web page output from the terminal,
The controller included in the terminal recognizes that a specific region in which a specific advertisement is displayed is selected from a web page output on the terminal screen according to the region selection information input through the input unit included in the terminal, and blocks the advertisement based on the recognition result. An advertisement blocking setting step of setting setting information; And
The control unit may include an ad blocking step of blocking the display of the specific advertisement or another advertisement on the web page or another web page based on the advertisement blocking setting information.
The ad blocking setting step is performed only in the parental use mode, the ad blocking step is necessarily performed in the child use mode,
Before the advertisement blocking setting step, the control unit, further comprising the step of performing authentication processing by receiving authentication input information to change the mode state from the child use mode to the parent use mode,
After the advertisement blocking setting step, the control unit further comprises the step of receiving an authentication release request information and performing an authentication release process in order to change the mode state from the parental use mode to the child use mode. How to. The method of claim 1,
The ad blocking setting step,
Displays operation indicators for user operations in a browser window,
Obtain the area selection information based on the operation information on the operation indicator,
And recognizing that the specific region in which the specific advertisement is displayed on the web page is selected according to the acquired region selection information, and setting the advertisement blocking setting information based on a recognition result. The method of claim 2,
The ad blocking setting step,
Recognizing that the specific region on which the specific advertisement is displayed is selected by considering the element corresponding to the specific region in the web page as the specific advertisement according to the obtained region selection information.
And setting the advertisement blocking setting information based on the element information obtained by analyzing the element regarded as the specific advertisement and storing the advertisement blocking setting information in a local database. The method of claim 3,
The ad blocking step,
It is determined whether the web page or other web page information is matched with the advertisement blocking setting information stored in the local database, and when it is determined that the matching information exists, the specific advertisement or the other advertisement is determined. Blocking the advertisement from being displayed on the web page or the other web page. The method of claim 3,
The ad blocking setting step,
The area information of the element included in the element information is set as area information of the advertisement blocking area, and stored in the local database for inclusion in the advertisement blocking setting information.
The ad blocking step,
And blocking the particular advertisement or the other advertisement from being displayed on the web page or the other web page in the advertisement blocking region. The method of claim 3, wherein
The ad blocking setting step,
Set advertisement URL information of the specific advertisement included in the element information as advertisement blocking URL information, and store the advertisement blocking setting information including the advertisement blocking URL information in the local database.
The ad blocking step,
Not only the specific advertisement, but also other advertisements having the same advertisement URL information as the advertisement blocking URL information are blocked from being displayed on the web page or the other web page. The method according to claim 6,
The ad URL information,
Information for identifying an advertisement provider, wherein the main domain, subdomain, and directory are combined information. The method of claim 1,
The ad blocking setting step,
And generating and storing an advertisement blocking list including the advertisement blocking setting information. 9. The method of claim 8,
The ad blocking setting step,
Providing a best block list including at least one of site URL information and ad URL information that can be selectively added to the ad blocking list as recommended ad blocking setting information,
And setting specific site URL information or advertisement URL information selected from the recommended advertisement blocking setting information included in the best blocking list as the advertisement blocking setting information. The method of claim 1,
And controlling, by the controller, receiving notification contents from at least one of an education institution and an enterprise related to a user and controlling the notification to be scrolled on a menu bar displayed on the terminal screen. In a terminal that blocks advertising on a web page,
A screen unit for outputting a web page on which a specific advertisement is displayed;
An input unit configured to receive region selection information for selecting a specific region where the specific advertisement is displayed on the web page; And
Recognizing that the specific region in which the specific advertisement is displayed on the web page is selected according to the region selection information, setting advertisement blocking setting information based on a recognition result, and based on the advertisement blocking setting information, the specific advertisement or It includes a control unit for blocking another advertisement is displayed on the web page or another web page,
The setting of the advertisement blocking setting information is performed only in a parent use mode, and the blocking of the specific advertisement or the other advertisement is necessarily performed in a child use mode.
Before setting the advertisement blocking setting information, the control unit receives authentication input information to change the mode state from the child use mode to the parent use mode, and performs authentication processing.
After the setting of the advertisement blocking setting information, the control unit receives an advertisement, characterized in that to perform authentication release processing by receiving authentication release request information in order to change the mode state from the parent use mode to the child use mode. Terminal to block. The method of claim 11,
The other ad,
A terminal for blocking an advertisement, wherein the advertisement has the same URL information as the advertisement URL information of the specific advertisement or the advertisement is displayed on another web page displayed at the same region position as the region position of the specific advertisement on the web page. . A recording medium having recorded a program for executing a method of blocking an advertisement on a web page,
An ad blocking setting function for recognizing that a specific area where a specific advertisement is displayed on a web page is selected according to the area selection information, and setting ad blocking setting information based on the recognition result;
Based on the advertisement blocking setting information, implement an advertisement blocking function to block the display of the specific advertisement or other ads on the web page or another web page,
The ad blocking setting function is performed only in a parent use mode, and the ad blocking function is necessarily performed in a child use mode.
A function of performing authentication processing by receiving authentication input information to change a mode state from the child use mode to the parent use mode before performing the advertisement blocking setting function;
A computer recording a program for further implementing a function of performing authentication release processing by receiving authentication release request information in order to change a mode state from the parental use mode to the child use mode after performing the advertisement blocking setting function; Recordable media that can be read by In the method for blocking the advertisement on the web page output from the terminal,
Receiving, by an input unit included in the terminal, region designation information that designates a specific region of a web page as an advertisement blocking region; And
The control unit included in the terminal, in conjunction with the browser, blocking the display of the advertisement in the advertisement blocking area on the web page or another web page,
The step of receiving the input is performed only in the parent use mode, the blocking step is necessarily performed in the child use mode,
Before the step of receiving the input, the controller performs authentication processing by receiving authentication input information to change the mode state from the child use mode to the parent use mode,
Before the blocking step, the control unit receives an authentication release request information and performs an authentication release process in order to change a mode state from the parental use mode to the child use mode. . In the method for blocking the advertisement on the web page output from the terminal,
If the controller included in the terminal selects a specific region in which a specific advertisement is displayed on a web page, is input through the input unit of the terminal, the specific region in which the specific advertisement is displayed on the web page according to the region selection information. Recognizing that it has been selected;
Parsing, by the controller, the web page to identify advertisement URL information of the specific advertisement as advertisement blocking URL information from attribute information of the specific advertisement; And
The control unit may include a step of blocking an advertisement including the same advertisement URL information as the advertisement blocking URL information in the attribute information from being displayed on the web page or another web page.
The recognizing and identifying may be performed only in a parent use mode, and the blocking may be performed in a child use mode.
Before the recognizing step, the control unit receives authentication input information and performs authentication processing to change a mode state from the child use mode to the parent use mode,
Before the blocking step, the control unit receives an authentication release request information and performs an authentication release process in order to change a mode state from the parental use mode to the child use mode. .

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