KR101153307B1 - Method and System for Providing Landing Page Using Keyword Characteristic - Google Patents

Abstract

A method and system for providing a landing page using keyword characteristics is disclosed. In the method of providing a landing page using keyword characteristics, the keywords collected during the first predetermined period are classified and associated with related representative keywords, and at least one landing page is generated using a webpage configuration item reflecting characteristics of the representative keywords. The generated landing page information is stored in association with the representative keyword, and when a search for a specific keyword is performed by the search server, connection information of the landing page corresponding to the representative keyword associated with the keyword is provided to the search server. . Therefore, an optimal landing page can be provided according to keyword characteristics.

Keyword, landing page, browser, log analysis, search

Description

Method and system for providing landing page using keyword characteristics {Method and System for Providing Landing Page Using Keyword Characteristic}

The present invention relates to a method and a system for providing a landing page using a keyword characteristic. The present invention relates to a web page providing technology capable of providing a landing page optimized according to a property of a keyword requested to be searched.

Recently, as the Internet is popularized, various online services through the Internet have been provided. In particular, the information retrieval service through the Internet is recognized as the most important information acquisition means in everyday life or work because of the advantage that it can quickly obtain the desired information online regardless of time and place.

Such information retrieval services are being expanded in connection with electronic commerce and entertainment services. For example, in order to purchase an item, a user may access a search site using a client terminal, input a search keyword related to a desired item in a search window provided by the search site, and request a search. Then, the search site performs a search on the input keyword and provides the search result list, for example, a list of articles or a list of shopping malls, to the client terminal. In this case, each item of the search result list may include a hyperlink function that leads to a corresponding shopping mall. Therefore, the user can click on each item of the provided search result list to visit the shopping malls and find and purchase the goods at a favorite shopping mall.

In general, the Internet service may be provided based on a web page operated and managed by a server. Since web pages serve as a user interface that directly meets users and accommodate their needs when providing services over the Internet, they must be competitive in terms of content organization, function, and design, and reflect the needs of various users. It should be possible.

In particular, e-commerce and entertainment services related to the above-mentioned information retrieval service are selected by the user after selecting an item in a search result list provided after a keyword is searched. It is a very important factor in the decision. Therefore, if the landing page corresponding to the keyword is efficiently provided, it is expected to increase the actual purchase probability of the article. Therefore, the development of the technology is urgently required.

The technical problem to be solved by the present invention is to provide a method and system for providing a landing page using a keyword characteristic that can provide an optimal landing page by reflecting the characteristic of the keyword.

In order to solve the above technical problem, the present invention provides a method of providing a landing page using keyword characteristics in an aspect. The method for providing a landing page using the keyword characteristic may include classifying keywords collected during a first predetermined period and associating the keywords with related representative keywords; Generating at least one landing page using a webpage configuration item reflecting the characteristics of the representative keyword; Storing the generated landing page information in association with the representative keyword; And when a search for a specific keyword associated with the representative keyword is performed by a search server, providing connection information of the landing page to the search server.

The generating of the at least one landing page may include generating a plurality of landing pages to which different webpage configuration items are applied. In this case, the landing page providing method may further include providing one of the plurality of landing pages to the client terminal when a connection request using the connection information of the landing page is received from the client terminal.

The landing page providing method may include: storing log information of the plurality of landing pages during a set second period; And when the set second period expires, selecting a representative landing page among the plurality of landing pages based on log information of the plurality of landing pages. The method may further include providing the selected representative landing page to the client terminal when the connection request using the connection information of the landing page is received from the client terminal after the representative landing page is selected. It may be.

The representative landing page may be any one of a landing page with the most visits, a landing page with the most sales, and a landing page with the highest number of favorites.

Categorizing the keywords collected during the first preset period and associating the keywords with related representative keywords may include: receiving, from the search server, keywords requested to be searched by the search server during the preset first period; Analyzing the received keywords and classifying similar keywords; And associating the classified keywords with a corresponding representative keyword.

Generating the at least one landing page may include providing a web editor capable of constructing the landing page; And assigning and storing the connection information to at least one landing page configured by the web editor.

Meanwhile, in order to solve the above technical problem, the present invention provides a landing page providing system using keyword characteristics in another aspect. A landing page providing system using the keyword characteristic may include a database unit for storing data; A keyword analyzing unit classifying the keywords collected during the first preset period and associating the related keywords with related representative keywords; A landing page generation unit generating at least one landing page using a webpage configuration item reflecting the characteristics of the representative keyword, and storing the generated landing page information in association with the representative keyword and storing in the database unit; And performing a search for a specific keyword associated with the representative keyword by a search server, and providing a control unit to provide the search server with connection information of the landing page.

The landing page generator may generate a plurality of landing pages to which different webpage configuration items are applied. The controller may provide one of the plurality of landing pages to the client terminal when an access request using the connection information of the landing page is received from the client terminal. The controller may control the plurality of landing pages to be provided the same number of times during the set second period.

The landing page providing system may include: a log information storage unit storing log information of the plurality of landing pages in the database unit during a set second period; And a representative landing page selecting unit configured to select a representative landing page among the plurality of landing pages based on log information of the plurality of landing pages when the set second period expires. After the representative landing page is selected, the controller may provide the selected representative landing page to the client terminal when a connection request using the connection information of the landing page is received from the client terminal.

The keyword analyzing unit receives keywords requested to be searched by a search server from the search server for the first predetermined period, analyzes the received keywords, classifies similar keywords, and classifies the classified keywords into corresponding representative keywords. Can be linked.

The landing page generator may provide a web editor for constructing the landing page, and may provide the connection information to at least one landing page configured by the web editor and store the connection information in the database unit.

As described above, according to the present invention, a landing page reflecting the characteristics of a keyword requested to be searched may be provided. In addition, there is an advantage of providing an optimal landing page by selecting a competitive landing page through log analysis.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. In the preferred embodiment of the present invention described below, specific technical terms are used for clarity of content. However, the invention is not limited to the particular term selected, and it is to be understood that each specific term includes all technical synonyms that operate in a similar manner to achieve a similar purpose.

1 is a block diagram illustrating a concept of a landing page providing system using keyword characteristics according to an exemplary embodiment of the present invention.

As shown in FIG. 1, the landing page providing system 100 may be provided in a web service system 30 that provides a web service and an e-commerce service through online. The web service system 30 may be, for example, an online shopping mall system. The landing page providing system 100 may interwork with the search server 10 and the plurality of client terminals 20 through a communication network, for example, a wired or wireless internet.

The client terminal 20 may refer to a network terminal of a user side that provides an online web surfing function by wire or wirelessly. For example, the client terminal 20 refers to a fixed network terminal such as a personal computer (PC) having a web browser or a portable terminal such as a laptop, a mobile communication terminal, a personal digital assistant (PDA), or a game machine. can do.

The search server 10 may provide a search service to the client terminal 20 interworking through a communication network. For example, the search server 10 may be a server that operates a portal site, a search toolbar, a search site, and the like. The search server 10 provides a search window for inputting a keyword to the client terminal 20, and when a search request for a keyword entered into the search window is received, the search server 10 searches a website related to the requested keyword. After that, the search result list may be provided to the client terminal 20. In this case, the search result list may include a plurality of information items related to the keyword. Each information item may provide connection information in the form of a hyperlink that may lead to an associated webpage.

The search server 10 may store keywords requested to be searched from the plurality of client terminals 20 and provide the stored page information to the landing page providing system 100. For example, the search server 10 may store keywords requested to be searched from the plurality of client terminals 20 during a preset period, for example, a keyword collection period. If the keyword collection period expires, the search server 10 may store the keyword information stored during the keyword collection period. May be provided to the landing page providing system 100 according to a request of the landing page providing system 100.

The landing page providing system 100 may generate a customized landing page according to a keyword and provide a generated landing page when a keyword search for the corresponding keyword is performed by the search server 10. For example, the landing page providing system 100 classifies keywords collected during a keyword collection period, associates them with representative keywords, generates a landing page using a webpage configuration item reflecting characteristics of each representative keyword, and then displays the information. Is stored in association with the corresponding representative keyword, and when a search for a specific keyword is performed by the search server 10, the search server retrieves connection information of a landing page corresponding to the representative keyword associated with the keyword, for example, a web address. (10) can be provided. When a connection request using the provided connection information is received from a specific client terminal 20, a corresponding landing page may be provided. Hereinafter, a detailed configuration of such a landing page providing system 100 will be described.

FIG. 2 is a block diagram illustrating a configuration of the landing page providing system 100 illustrated in FIG. 1, and illustrates a configuration of a landing page providing system using keyword characteristics according to an exemplary embodiment of the present invention.

As shown in FIG. 2, the landing page providing system 100 may include a keyword analyzing unit 110, a landing page generating unit 120, a database unit 130, a controller 101, and the like. Each part described above may be implemented in the form of a software module in the same server, or may be implemented in the form of an independent server. That is, the landing page providing system 100 may be physically implemented with at least one server.

The keyword analysis unit 110 may perform a function of classifying keywords collected during the keyword collection period and associating with the representative keywords, respectively. For example, the keyword analyzing unit 110 requests the search server 10 to receive information of keywords requested for the keyword collection period from the plurality of client terminals 20, and classifies the received keywords into similar keywords. Then, the classified keywords may be stored in the keyword information database 131 of the database unit 130 in association with the corresponding representative keywords.

The landing page generator 120 may perform a function of generating a landing page using a webpage configuration item reflecting characteristics of each representative keyword. For example, the landing page generation unit 120 provides a web editor capable of constructing a landing page to an operator (for example, a web page developer on the system operator's side, etc.) and a web inputted from the operator through the web editor. After generating a landing page using the page configuration items, the generated landing page information may be stored in the landing page information database 132 of the database unit 130.

The webpage configuration item refers to an item capable of composing a webpage, and includes, for example, content (eg, image, video, text, and voice) associated with a representative keyword, content arrangement, color of content, font of text, and the like. It may include. In addition, the landing page information stored in the landing page information database 132 may include configuration information of the generated landing page, connection information (for example, a web address, etc.).

The database unit 130 may perform a function of storing information for the operation of the landing page providing system 100. The database unit 130 may include a keyword information database 131 and a landing page information database 132. The keyword information database 131 may store information of keywords and representative keywords linked by the keyword analyzer 110. In addition, the landing page information database 132 may perform a function of storing the information of the landing page generated by the landing page generator 120. As mentioned above, the information of the landing page may be stored in association with the corresponding representative keyword.

The controller 101 may control overall interaction and data flow between the respective parts of the landing page providing system 100. In particular, when a search for a specific keyword is performed by the search server 10, the controller 101 may provide the search server 10 with connection information of a landing page associated with a representative keyword associated with the keyword. . In addition, when a connection request using the connection information of the landing page is received from the client terminal 20, the stored landing page may be provided to the corresponding client terminal 20.

The configuration of the landing page providing system 100 according to an exemplary embodiment of the present invention has been described above. Hereinafter, a method of providing a landing page according to an exemplary embodiment of the present invention will be described by looking at the operation of the landing page providing system 100.

3 is a flowchart illustrating a flow of a landing page providing method using keyword characteristics according to an exemplary embodiment of the present invention.

As shown in FIG. 3, first, the landing page providing system 100 requests the search server 10 to receive keywords requested for search during the keyword collection period (step: S1). To this end, the search server 10 may store keywords requested to be searched by the search server 10, and the landing page providing system 100 may request such a search server 10 to search for keywords within a specific period, that is, a keyword collection period. Receive from a search server. The keyword collection period may mean a period set in units of day, month, year, etc., for example, 1 month, 15 days, 1 year, and the like.

Then, the landing page providing system 100 classifies the keywords received from the search server 10 among similar keywords (step S2). For example, assuming that the received keyword is a mini refrigerator, a small refrigerator, a small refrigerator, a touch phone, a touch screen phone, etc., the mini refrigerator, the small refrigerator, the small refrigerator, etc. are keywords for searching for a small size refrigerator. These are classified into one category, and touch phones, touch screen phones, etc. refer to mobile phones using touch screens, so they can be classified into one category.

After classifying the keywords in this way, the landing page providing system 100 may store the classified keywords in the database unit 130 in association with the representative keywords (step: S3). For this, the landing page providing system 100 may set representative keywords corresponding to the set of classified keywords and associate each keyword with the set representative keywords. For example, the representative keyword representing the classified mini-fridge, the small fridge, the small fridge, and the like is set as a "mini fridge", and then the related keywords are associated with the representative keyword "mini fridge" and the database unit 130. ) Can also be stored in the database unit 130 by setting the representative keyword representing the keywords of the touch phone, the touch screen phone, etc. as "touch phone" and linking the relevant keywords with the set representative keyword "touch phone". Can be stored.

The representative keyword may be appropriately set according to an implementation environment to identify the classified keywords. In order to set such a representative keyword, the landing page providing system 100 displays a user keyword (in this case, a database administrator of the system operator, etc.) to display the collected and classified keywords and receive a desired representative keyword. After providing, a representative keyword input from an operator may be set.

Subsequently, the landing page providing system 100 may generate a landing page using a webpage configuration item in which characteristics of the representative keyword are reflected (step: S4). For example, the landing page providing system 100 provides a web editor capable of constructing a landing page to an operator and generates a landing page using webpage configuration items input through the web editor, and then creates a landing page. The information may be stored in the database unit 130.

The landing page may mean a web page generated by using webpage configuration items that can reflect the characteristics of the representative keyword. For example, in the case of a landing page corresponding to the representative keyword "mini refrigerator", a web page for selling a mini refrigerator may be arranged such that contents emphasizing miniaturization, such as an image, a video, and a text, are highlighted. For this purpose, the landing page providing system may display information informing the web editor provided to the operator that the corresponding keyword is a mini-fridge.

The landing page providing system 100 configures a landing page according to the content, content layout, etc. input from the operator using the web editor, assigns the connection information to the configured landing page, for example, a web address, and then configures the landing page configuration information. Information including connection information may be stored in the database unit 130 in association with the representative keyword.

Subsequently, when a search for a specific keyword is performed by the search server 10, the landing page providing system 100 provides the search server 10 with connection information of a landing page associated with a representative keyword associated with the keyword. Can be done (step: S5). For example, assuming that the client terminal 20 requests a search for "small refrigerator" after connecting to the search server, the search server 10 performs a search for the keyword "small refrigerator". Then, the landing page providing system 100 may extract the connection information of the landing page of the "mini refrigerator" which is a representative keyword associated with the keyword "small refrigerator" from the database unit 130 and provide it to the search server 10.

Then, the client terminal 20 may request a connection using the provided connection information. In this case, the landing page providing system 100 may provide a landing page according to the connection request (step S6). For example, the landing page providing system 100 may provide the client terminal 20 with a landing page associated with the representative keyword “mini refrigerator” according to the search for the keyword “small refrigerator”.

In the above, the system and method for providing a landing page using keyword characteristics according to an exemplary embodiment of the present invention have been described. Meanwhile, the landing page providing system may provide the most competitive landing page by generating a plurality of landing pages corresponding to each representative keyword, providing them to client terminals, and performing log analysis on each landing page. Hereinafter, an embodiment for this purpose will be described.

4 is a block diagram illustrating a configuration of a landing page providing system using keyword characteristics according to another exemplary embodiment of the present invention.

As shown in FIG. 4, the landing page providing system 200 according to another exemplary embodiment of the present invention may include a keyword analyzing unit 210, a landing page generating unit 220, a log information storage unit 230, and a representative. The landing page selection unit 240, the database unit 250, and the controller 201 may be included. Each part described above may be implemented in the form of a software module in the same server, or may be implemented in the form of an independent server. That is, the landing page providing system may be physically implemented with at least one server.

The keyword analyzer 210 may classify the keywords collected during the keyword collection period and associate each keyword with the representative keyword. For example, the keyword analyzer 210 requests a search server to receive information of keywords requested for a keyword collection period from a client terminal, classifies the received keywords into similar keywords, and then classifies the classified keywords. The keyword information database 251 of the database unit 250 may be stored in association with the corresponding representative keyword.

The landing page generation unit 220 may perform a function of generating N (N is an integer of 2 or more) landing pages corresponding to each representative keyword by using a webpage configuration item reflecting characteristics of the representative keyword. For example, the landing page generation unit 220 provides a web editor capable of constructing a landing page to an administrator (for example, a web page developer on a system operator's side) and inputted by the web page developer through the web editor. After generating N landing pages using different webpage configuration items, the information of the N landing pages generated may be stored in the landing page information database 252 of the database unit 250 in association with the representative keywords. In this case, the N landing pages associated with the representative keyword may have the same connection information (eg, a web address, etc.) and may include separate identification information for identifying each of the controllers 201.

The log information storage unit 230 stores the log information of the N landing pages provided to the client terminals in the log information database 253 of the database unit 250 during a predetermined period of time, for example, a log information collection period. Can be performed. The log information may include the number of visits to visit the landing page, the number of sales on the landing page or the related page, the number of favorites registration of the landing page, and the like.

The representative landing page selecting unit 240 may perform a function of selecting a representative landing page corresponding to the representative keyword based on the log information stored by the log information storage unit 230. For example, the representative landing page selecting unit 240 analyzes log information of N landing pages associated with the representative keyword, so that the landing page with the most visits, the landing page with the most sales, or the number of favorites registrations are displayed. The most landing pages can be selected as the representative landing pages.

The database unit 250 may perform a function of storing information for the operation of the landing page providing system 200. The database unit 250 may include a keyword information database 251, a landing page information database 252, a log information database 253, and the like. The keyword information database 251 may store information on keywords and representative keywords linked by the keyword analyzer 210. The landing page information database 252 may perform a function of storing the information of the N landing pages generated by the landing page generator 220 in association with the corresponding representative keyword. In addition, the log information database 253 may perform a function of storing log information of N landing pages.

The controller 201 may control overall interaction and data flow between each part of the landing page providing system 200. When a search for a specific keyword is performed by the search server during the log information collection period, the control unit 201 provides the search server with connection information of the landing page associated with the representative keyword associated with the keyword, from the client terminal. When a connection request using the connection information is received, any one of N landing pages having the connection information may be provided to the client terminal.

When providing a landing page, the controller 201 may control that N landing pages associated with the representative keyword are provided to client terminals the same number of times during the log information collection period. For example, assuming that three landing pages, for example, landing page A, landing page B, and landing page C, are linked to a specific representative keyword, the control unit uniformly distributes the three landing pages to the client terminals during the log information collection period. Can be controlled to be provided. For example, after providing the landing page A to the client terminal A, the landing page B may be provided when the client terminal B makes a connection request, and then the landing page C may be provided when the client terminal C makes a connection request. In other words, the landing page can be provided alternately.

In addition, when the log information collection period expires and the representative landing page is selected, and the search is performed for a specific keyword by the search server, the controller 201 connects the landing page associated with the representative keyword associated with the keyword. The information may be provided to the search server, and when a connection request using the connection information is received from the client terminal, the landing page selected as the representative landing page among the N landing pages having the connection information may be provided to the client terminal.

 The configuration of the landing page providing system 200 according to another exemplary embodiment of the present invention has been described above. Hereinafter, a method of providing a landing page according to another exemplary embodiment of the present invention will be described by looking at the operation of the landing page providing system 200.

5 is a flowchart illustrating a flow of a landing page providing method using keyword characteristics according to another exemplary embodiment of the present invention.

As shown in FIG. 5, first, the landing page providing system 200 requests a search server to receive keywords requested for search during a keyword collection period (step S21). To this end, the search server may store keywords requested to be searched by the search server, and the landing page providing system 200 may request such a search server and receive keywords from a search server within a specific period, that is, a keyword collection period. The keyword collection period may mean a period determined in units of days, months, years, and the like, for example, one month, 15 days, and one year.

Then, the landing page providing system 200 classifies the keywords received from the search server among similar keywords (step S22). For example, assuming that the received keyword is a mini refrigerator, a small refrigerator, a small refrigerator, a touch phone, a touch screen phone, etc., the mini refrigerator, the small refrigerator, the small refrigerator, etc. are keywords for searching for a small size refrigerator. These are classified into one category, and touch phones, touch screen phones, etc. refer to mobile phones using touch screens, so they can be classified into one category.

After classifying the keywords as described above, the landing page providing system 200 may store the classified keywords in the database unit 250 in association with the representative keywords (step S23). To this end, the landing page providing system 200 may set representative keywords corresponding to the set of classified keywords and associate each keyword with the set representative keywords.

For example, after setting a representative keyword representing the keywords of the classified mini-fridge, small refrigerator, small refrigerator, etc. as "mini-fridge", the related keyword is associated with the representative keyword "mini-fridge" and the database unit ( And a representative keyword representing keywords such as a touch phone and a touch screen phone is set to “touch phone,” and the database unit 250 is associated with related keywords with the set representative keyword “touch phone”. Can be stored in

The representative keyword may be appropriately set according to an implementation environment to identify the classified keywords. In order to set the representative keyword, the landing page providing system may display the collected and classified keywords to the operator and provide a user interface for receiving a desired representative keyword, and then set the representative keyword input from the operator.

Subsequently, the landing page providing system 200 may generate N landing pages using a webpage configuration item in which characteristics of the representative keyword are reflected (step: S24). For example, the landing page providing system 200 provides an operator with a web editor capable of constructing a landing page, and generates N landing pages using different webpage configuration items input through the web editor. The generated information of the N landing pages may be stored in the database unit 250.

The N landing pages may be generated using different webpage configuration items while reflecting the characteristics of the representative keywords. 6 is an exemplary diagram illustrating an example in which three landing pages are generated for the representative keyword "mini refrigerator".

As shown in FIG. 6, the landing page providing system 200 may generate three landing pages associated with the representative keyword “mini refrigerator”, for example, landing page A, landing page B, and landing page C. In this case, the landing page A, landing page B, and landing page C are all web pages for selling mini refrigerators, and the contents are arranged and arranged to emphasize that they are miniaturized refrigerators, but the contents of the contents, the layout of the contents, web page colors, Text fonts may mean different web pages. For example, landing page A can be a video page with video A and blue colors, landing page B can be a video page with video B and red colors, and landing page C can be a video page with video B and gray colors. have. The three landing pages have the same connection information, for example a web address, and are given identification information for identification in the system.

Thereafter, the landing page providing system 200 provides a search server with connection information of a landing page associated with a representative keyword associated with the keyword when a search for a specific keyword is performed by the search server during the log information collection period. Can be done (step S26). For example, assuming that the client terminal requests a search for "small refrigerator" after connecting to the search server, the search server performs a search for the keyword "small refrigerator". Then, the landing page providing system may extract the connection information of the landing page associated with the representative keyword "mini refrigerator" associated with the keyword "small refrigerator" from the database and provide it to the search server. Then, the client terminal may request a connection using the connection information provided to the search server, and the landing page providing system may select any one of three landing pages associated with the representative keyword "mini refrigerator" according to the connection request. Can be provided to the terminal. As mentioned above, when the landing page is provided, the N landing pages may be controlled to be provided the same number of times during the log information collection period.

On the other hand, the landing page providing system 200 may store the log information of the N landing pages in the database unit 250 during the log information collection period (step: S27). The log information may include the number of visits to the landing page, the number of purchases of goods, the number of favorites registration, and the like.

When the log information collection period expires (step: S28), the landing page providing system 200 may select a representative landing page based on log information of the N landing pages provided during the log information collection period (step: S29). The representative landing page may be a landing page with the most visits, a landing page with the highest number of sales, a landing page with the most favorites, and the like. For example, referring to FIG. 6, the landing page A, which is the landing page with the highest number of visits during the month of May, which is the log information collection period, of the three landing pages provided corresponding to the representative keyword “mini refrigerator”, is the representative landing page. It can be seen that selected.

When the representative landing page is selected, the landing page providing system 200 may provide the selected representative landing page to the client terminal (step S30). For example, when a search for a specific keyword is performed from a search server, the landing page providing system 200 provides connection information of a landing page associated with a representative keyword associated with the keyword to the search server, and then, from the client terminal. When there is a connection request using the connection information, the selected representative landing page may be provided to the client terminal. For example, in the example shown in FIG. 6, the client terminal may input the keyword "small refrigerator" into the search server to request a search and then access the landing page A which is the representative landing page using the connection information provided as a result. have.

Although the present invention has been described above with reference to its preferred embodiments, those skilled in the art will variously modify the present invention without departing from the spirit and scope of the invention as set forth in the claims below. And can be practiced with modification. Accordingly, modifications of the embodiments of the present invention will not depart from the scope of the present invention.

1 is a block diagram illustrating a concept of a landing page providing system using keyword characteristics according to an exemplary embodiment of the present invention.

2 is a block diagram illustrating a configuration of a landing page providing system using keyword characteristics according to an exemplary embodiment of the present invention.

3 is a flowchart illustrating a flow of a landing page providing method using keyword characteristics according to an exemplary embodiment of the present invention.

4 is a block diagram illustrating a configuration of a landing page providing system using keyword characteristics according to another exemplary embodiment of the present invention.

5 is a flowchart illustrating a flow of a landing page providing method using keyword characteristics according to another exemplary embodiment of the present invention.

6 is an exemplary diagram illustrating an example in which three landing pages are generated for the representative keyword "mini refrigerator".

Description of the Related Art [0002]

100, 200: Landing page provision system

101, 201: control unit

110, 210: Keyword analysis unit

120, 220: landing page generation unit

130, 250: database

131, 251: Keyword Information Database

132, 252: Landing Page Information Database

230: log information storage unit

240: representative landing page selection unit

253: log information database

Claims (16)

In the landing page providing method performed by the landing page providing system, Receive keywords requested to be searched by the search server from the search server for a first predetermined period, analyze the received keywords to classify similar keywords, display the classified similar keywords, and display the displayed similar keywords. Providing a user interface for receiving a corresponding representative keyword, and storing the input representative keyword in a database unit in correspondence with the displayed similar keywords; Providing a web editor indicating information informing that the stored representative keyword is highlighted; contents including image, video, text, and voice corresponding to the representative keyword of the provided web editor; and arrangement of the contents and color of the contents And generating at least one landing page including configuration information and a web address, which are arranged in correspondence with the stored representative keyword using the configuration item including the font of the text. Storing the configuration information and the web address of the generated at least one landing page in correspondence with the stored representative keywords in the database unit; And If the search server performs a search for a specific keyword corresponding to the representative keyword, providing the web server of the previously stored landing page to the search server. How pages are served. The method of claim 1, wherein generating the at least one landing page comprises: And generating a plurality of landing pages to which different web page configuration items are applied. The method of claim 2, further comprising: providing one of the plurality of landing pages to the client terminal when a request for a representative keyword corresponding to the configuration information of the landing page and the web address is received from the client terminal. Landing page providing method using the feature of the keyword. 4. The method of claim 3, further comprising: storing log information including a number of visits, a number of sales, and a number of favorite registrations of the plurality of landing pages stored by a log information storage unit for a set second period; And Analyzing the log information of the plurality of landing pages when the set second period expires, selecting a landing page having the most visits, sales numbers, and favorite registrations as a representative landing page; Landing page providing method using the feature of the keyword. 5. The method of claim 4, further comprising: providing the selected representative landing page to the client terminal when a search for the keywords is requested from a client terminal after the selection of the representative landing page. How to provide a landing page. delete delete delete A database unit for storing data; Receive keywords requested to be searched by the search server from the search server for a first predetermined period, analyze the received keywords to classify similar keywords, display the classified similar keywords, and display the displayed similar keywords. A keyword analysis unit configured to provide a user interface for receiving a representative keyword corresponding to the keyword, and to store the received representative keyword in a database unit in correspondence with the displayed similar keywords; Providing a web editor indicating information informing that the stored representative keyword is highlighted; contents including image, video, text, and voice corresponding to the representative keyword of the provided web editor; and arrangement of the contents and color of the contents And generating at least one landing page including configuration information and a web address arranged in correspondence with the stored representative keyword by using the configuration item including the font of the text, and configuring the generated at least one landing page. A landing page generating unit for storing information and a web address corresponding to the stored representative keyword and storing the information in the database unit; And And a controller for providing a web address of the previously stored landing page to the search server when a search for a specific keyword corresponding to the representative keyword is performed by the search server. Page Delivery System. 10. The system of claim 9, wherein the landing page generator generates a plurality of landing pages to which different webpage configuration items are applied. The method of claim 10, wherein the control unit, upon receiving a request for a representative keyword corresponding to the configuration information of the landing page and the web address from the client terminal, provides any one of the plurality of landing pages to the client terminal; Landing page providing system using the keyword characteristics. 12. The system of claim 11, wherein the controller controls the plurality of landing pages to be provided the same number of times during the set second period. 11. The method of claim 10, Log information for storing the log information including the number of visits, the number of sales and the number of favorite registration of the landing page stored by the log information storage unit during the set second period in the database unit Storage unit; And When the set second period expires, the representative landing page selector for analyzing the log information of the plurality of landing pages and selecting the landing page having the most visits, sales, and favorite registrations as a representative landing page; Landing page providing system using a keyword characteristic comprising a. The landing according to claim 13, wherein after selecting the representative landing page, the controller provides the selected representative landing page to the client terminal when a search for the keywords is requested from a client terminal. Page Delivery System. delete delete

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