KR101145246B1 - Device and method for providing customized advertisement - Google Patents

Abstract

PURPOSE: A customized advertisement providing method and apparatus thereof are provided to syntagmatically manage the access history of a terminal by storing exclusive files in a local storage unit. CONSTITUTION: An exclusive file management unit(210) updates or creates public exclusive files for a first, a second, or a third domain. An advertisement request reception unit(220) receives customized advertisement requests for a terminal connected to the third domain. An advertisement providing unit(230) provides customized advertisement to the terminal based on the public exclusive files which are used for the first domain or the second domain.

Description

DEVICE AND METHOD FOR PROVIDING CUSTOMIZED ADVERTISEMENT}

The present invention relates to a method and apparatus for providing customized advertisements.

Recently, with the explosive increase in the number of Internet users, Internet advertising is rapidly growing as a new advertising medium, and has the same ripple effect as advertising through TV, newspaper, and radio.

Internet advertising is expected to increase its value in the future in that it is possible to advertise at a lower cost than the advertisement through the mass media, interactive communication with consumers, and customized advertisements.

Internet advertising is recognized as a more efficient advertising medium in that various types of customized advertisements are possible depending on the nature of the contents of the advertisement providing site and the user's personality, and various advertisement services for customized advertisements are being developed. .

However, most of the customized advertisements depend on the nature of the contents of the web service providing the Internet advertisement or the user's behavior pattern in the web service.

Since Internet users navigate the various Internet sites and find the information they want, there are limitations in the customized advertisement considering only the behavioral patterns of users in a single site.

Some embodiments of the present invention use a unique file generated in common for a plurality of domains, and when the access terminal accesses a specific domain providing an advertisement, the access terminal is based on a unique file stored in a local storage of the access terminal. The purpose of the present invention is to provide a customized advertisement providing method for providing a customized advertisement.

In addition, some embodiments of the present invention use a unique file generated in common for a plurality of domains, based on a unique file stored in a local storage of the access terminal when the access terminal accesses a specific domain providing an advertisement. An object of the present invention is to provide a customized advertisement providing apparatus capable of providing a customized advertisement to an access terminal.

As a technical means for achieving the above-described technical problem, the method for providing a customized advertisement according to the first aspect of the present invention, for the terminal connected to any one of the first domain, the second domain and the third domain, the first domain Generating or updating a unique file commonly used for 2 to 3 domains, receiving a customized advertisement request for a terminal accessing the third domain, and receiving the first advertisement or the first domain or the And providing a personalized advertisement to the terminal based on a unique file commonly used for the second domain. The unique file is issued by an operation of a program code inserted into a web page provided by a first domain, a second domain, and a third domain, and the unique file is stored in a local storage of the terminal. Whenever the terminal accesses the first domain and the second domain, the terminal may be used to collectively manage the access history of the terminal.

The customized advertisement providing apparatus according to the second aspect of the present invention is commonly used for the first domain, the second domain, and the third domain for a terminal connected to any one of a first domain, a second domain, and a third domain. A unique file manager to generate or update a unique file to be generated, an advertisement request receiver to receive a customized advertisement request for a terminal accessing the third domain, a unique file commonly used for the first domain or the second domain Based on, the advertisement providing unit for providing a customized advertisement to the terminal. The unique file is issued by an operation of a program code inserted into a web page provided by a first domain, a second domain, and a third domain, and the unique file is stored in a local storage of the terminal. Whenever the terminal accesses the first domain and the second domain, the terminal may be used to collectively manage the access history of the terminal.

According to any one of the problem solving means of the present invention described above, when the access terminal accesses a specific domain providing an advertisement by using a unique file commonly generated for a plurality of domains, it is stored in the local storage of the access terminal. Based on the unique file, it is possible to provide a customized advertisement providing method for providing a customized advertisement to the access terminal.

Further, according to any one of the problem solving means of the present invention, when the access terminal accesses a specific domain providing an advertisement by using a unique file commonly generated for a plurality of domains, it is stored in the local storage of the access terminal. Based on the unique file, it is possible to provide a personalized advertisement providing apparatus capable of providing a personalized advertisement to the access terminal.

1 is a configuration diagram illustrating a customized advertisement providing system according to an embodiment of the present invention.
2 is a block diagram illustrating an advertisement server in a method of providing a customized advertisement according to an embodiment of the present invention.
3 is a flowchart illustrating a method for providing a customized advertisement according to an embodiment of the present invention.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between . In addition, when a part is said to "include" a certain component, which means that it may further include other components, except to exclude other components unless otherwise stated.

1 is a configuration diagram illustrating a customized advertisement providing system according to an embodiment of the present invention.

Customized advertisement providing system according to an embodiment of the present invention is one or more access terminal 100 connected to the network 10, the advertising server 200, the first domain server 300 for providing one or more websites, second It may include a domain server 310 and a third domain server 320.

The network 10 may be a wired or mobile radio or satellite communication network, such as a local area network (LAN), wide area network (WAN), or value added network (VAN). It can be implemented in all kinds of wireless networks such as.

The access terminal 100 may be implemented as a computer or a portable terminal that can access a server at a remote location through the network 10. Here, the computer includes, for example, a laptop, desktop, laptop, etc., which is equipped with a web browser, and the portable terminal is, for example, a wireless communication device that ensures portability and mobility. , Personal Communication System (PCS), Global System for Mobile communications (GSM), Personal Digital Cellular (PDC), Personal Handyphone System (PHS), Personal Digital Assistant (PDA), International Mobile Telecommunication (IMT) -2000, Code CDMA Division Multiple Access (2000), W-Code Division Multiple Access (W-CDMA), a Wireless Broadband Internet (WBRO) terminal, a smart phone, and all kinds of handheld based wireless communication devices. Can be.

The advertisement server 200 generates and updates a unique file that is commonly used for the access terminal 100 accessing any one of the first domain, the second domain, and the third domain, and based on the unique file, 100 may provide a personalized advertisement.

The database 290 may be configured as a database management system (DBMS) for transmitting and receiving data and storing data, and is connected to communicate with the advertisement server 200.

The first domain server 300, the second domain server 310, and the third domain server 320 mean a web server that provides a web service to the access terminal 100, and this is an advertisement to the access terminal 100. It may include a web server having an advertising platform that can provide.

2 is a block diagram illustrating an advertisement server in a method of providing a customized advertisement according to an embodiment of the present invention.

The advertisement server 200 according to an embodiment of the present invention may include a unique file manager 210, an advertisement request receiver 220, an advertisement provider 230, and a database 290.

The unique file management unit 210 manages a unique file stored in a predetermined URL (uniform resource locator) address from a web browser operating on the access terminal 100 connected to the domain servers 300, 310, and 320. The file download request may be received and a unique file management file may be provided to the access terminal 100.

The unique file management file is a file that is located at a predetermined URL address and is downloaded to the access terminal 100 and executed on the access terminal 100, and generates and updates a unique file stored in the local storage of the access terminal 100. Do this.

The unique file management file may include a flash executable file or an HTML5 file, and may include various types of files capable of managing identification information of the access terminal 100. The flash executable file and the HTML5 file generate a unique file capable of recording the identification information or the access history of the access terminal 100 in a local storage of the access terminal 100, and identify the access terminal 100 in the generated unique file. Information and connection history can be recorded and updated.

The unique file management file may be located at a predetermined common URL address in order to collectively manage identification information of the access terminal 100 or access history for each domain server.

Hereinafter, a case of using a flash executable file or an HTML5 file according to an embodiment of the present invention as a unique file management file will be described as an example.

Flash executable files are unique files that can generate sol (shared object file) files, and sol files are created based on the location of the flash executable file. If flash execution files are located in each of the domain servers 300, 310, and 320, a separate sol file is generated for each domain server, and thus integrated management of the access history is impossible. However, according to an embodiment of the present invention, the flash execution file is located at the same URL address for the integrated management of the identification information or the access history of the access terminal 100. Accordingly, the identification information or the access history of the access terminal 100 for the plurality of domain servers 300, 310, and 320 is based on one URL in the local storage of the access terminal 100 based on the URL address where the flash execution file is located. It can be integrated and managed by its own file.

Meanwhile, the HTML5 file provides a function of storing identification information or access history of the access terminal 100 using a local storage function. Local Storage creates a unique file based on the HTML5 web page's domain address due to security issues. For example, you can use an HTML5 file (for example, d.com/se.html) at a preset URL address on a domain server (server running a website such as a.com, b.com, c.com, etc.). When called and loaded, it generates a unique file based on the domain name (d.com). Therefore, in order to collectively manage the identification information and the access history of the plurality of domains of the access terminal 100, it is necessary to generate one common unique file and use an HTML5 file at a predetermined common URL address.

Here, the HTML5 file is loaded by a frame (eg iframe) attribute in a web page provided by the first domain, the second domain, or the third domain, and the server and the first domain located at a preset address where the HTML5 file is located. The web server of the second domain or the third domain may transmit and receive identification information or a connection history by the session. Here, frame (iframe) refers to an inline frame tag showing another HTML document at an arbitrary position of the document in the HTML (Hyper Text Markup Language) document.

The unique file may store identification information of the access terminal 100 and / or access history of the access terminal 100.

Only identification information of the access terminal 100 is recorded in the unique file, and the access history of the access terminal 100 may be stored in the database 290 of the advertisement server 200. In addition, the identification information and the access history of the access terminal 100 may be stored and managed together in a unique file.

The identification information is a value capable of identifying the access terminal 100 and another access terminal, and must be unique. As the identification information, a fixed IP (Internet Protocol) of the access terminal 100 or a separate serial number managed by the advertisement server 200 may be used.

The access history may include information of the domain servers 300, 310, and 320 to which the access terminal 100 accesses, access time, dwell time, visit frequency, information of the access terminal 100, and the like. The information of the domain server may include an Internet address of the domain server, an IP, owner information of the domain server, operating system information of the domain server, etc. The owner information of the domain server may include the advertisement server 200 according to an embodiment of the present invention. Information about whether or not a member of a service provided by a. Also, the information of the access terminal 100 may include operating system and web browser information of the access terminal 100.

The unique file management unit 210 may be implemented by a separate server (unique file management server) instead of the advertisement server 200. For example, when the access terminal 100 accesses a plurality of domains, the unique file management unit 210 implemented in a unique file management server (not shown) may generate and update a unique file in the access terminal 100. .

In this case, the advertisement request may be performed by the access terminal 100 or the third domain server 300, and the advertisement request may include identification information or access history of the access terminal 100 recorded in a unique file. If the advertisement request does not include the identification information or the access history of the access terminal recorded in the unique file, the advertisement server 200 of the access terminal 100 recorded in the unique file in the unique file management server (not shown). Requesting the identification information or the access history, the advertisement server 200 may receive the identification information or the access history from a unique file management server (not shown), and may provide a customized advertisement.

The advertisement request receiving unit 220 may serve to receive a customized advertisement request for a terminal that is accessing the third domain.

The advertisement request may be requested by the third domain server 320 or the access terminal 100. For example, the advertisement request script included in the web page provided by the third domain server 320 is a server side script executed in the third domain server 320 or executed in the access terminal 100. It may vary depending on whether it is a client side script or not.

Here, the third domain server 320 refers to a web server having an advertising platform, and may include a portal site, a comprehensive daily newspaper site, a shopping site, and the like. In addition, the advertising platform may be a framework capable of displaying various types of Internet advertisements including banner advertisements. For example, the portal site may transmit a customized advertisement request to the advertisement server 200 by embedding script code in a web page, and the advertisement server 200 may correspond to the advertisement request. ) Can provide advertising data that fits the characteristics of the. In addition, the advertisement request may be requested by the access terminal 100, not the third domain. This may be performed by a web browser operating on the access terminal 100 accessing the third domain.

The advertisement providing unit 230 may provide a customized advertisement to the access terminal 100 based on a unique file commonly used for the first domain or the second domain.

The customized advertisement providing method includes a method of providing an advertisement associated with a previous access domain stored in a unique file, and an advertisement highly related to a plurality of domains by analyzing the access history of a plurality of domains stored in a unique file by a statistical modeling technique. There may be a method for providing.

The advertisement associated with the previous access domain (second domain) may be provided in a variety of ways, for example to provide an advertisement based on domain information. Here, the domain information may include domain type information of the domain, advertisement exposure keywords of the domain, and the like. More specifically, for example, the industry information of the first domain is "flower delivery service", the industry information of the second domain is "fruit shopping mall", and the access terminal 100 visits the first domain and the second domain in that order. If so, the advertisement server 200 may provide a fruit-related advertisement related to the second domain to the access terminal 100. On the contrary, if the access terminal 100 visited in order of the second domain and the first domain, the flower delivery service advertisement related to the industry information of the first domain may be provided. Here, the first domain and the second domain have been described using two domains as an example, but this refers to some of a plurality of domains.

In the advertisement providing method based on statistical modeling, the frequency of visits and residence times of a plurality of domains recorded in a unique file are analyzed to provide advertisements associated with the domains visited most by the access terminal 100 or have the longest residence time. Provide an associated advertisement for the domain. In addition, based on the industry information of each domain recorded in the unique file, it may be possible to provide an advertisement associated with the industry information of the most frequent visits.

In addition, the advertisement server 200 may provide an advertisement of a domain registered in the advertisement server 200 among the domains recorded in the unique file. When the first domain advertisement stored in correspondence with the first domain is stored in the advertisement server and the connection history of the first domain is recorded in the unique file, the first domain advertisement is provided as a customized advertisement.

For example, “a.com”, “b.com”, and “c.com” are recorded in a unique file, and the “flower delivery advertisement” associated with the first domain (a.com) is stored in the ad server 200. If is stored, the advertisement server 200 is to provide a "flower delivery advertisement" associated with the first terminal (a.com) to the access terminal (100).

Web sites provided by the first domain server 300, the second domain server, and the third domain server 300 may include an identification information recorder for recording and managing the identification information or the access history of the access terminal 100. . The identification information recorder is driven as the web site is loaded into the access terminal 100, and may be coded through a scripting language such as JavaScript or VBSscript.

3 is a flowchart illustrating a method for providing a customized advertisement according to an embodiment of the present invention.

According to an embodiment of the present invention, the customized advertisement providing method includes a connection terminal 100, a first domain server 300, a second domain server 310, and a third domain server 320 around the advertisement server 200. ) And a network 10 may be implemented.

First, the advertisement server 200 generates a unique file that is commonly used for the first domain, the second domain, and the third domain for a terminal connected to any one of the first domain, the second domain, and the third domain. Or update (S2100).

Next, the advertisement server 200 receives a customized advertisement request for the terminal that is accessing the third domain (S2200).

Next, the advertisement server 200 provides a customized advertisement to the terminal based on a unique file commonly used for the first domain or the second domain (S2300).

One embodiment of the present invention may also be embodied in the form of a recording medium including instructions executable by a computer, such as program modules, being executed by a computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, computer readable media may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transmission mechanism, and includes any information delivery media.

The foregoing description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is shown by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

10: network
100: access terminal
200: ad server
210: unique file management unit
220: advertisement request receiving unit
230: advertising provider
290: database
300: the first domain server
310: second domain server
320: third domain server

Claims (5)

In the method for the advertisement server to provide a customized advertisement using a common unique file generated in common for a plurality of domains,
(a) Create or update a common unique file that is commonly used for the first domain, the second to the third domain, for the terminal accessing any one of the first domain, the second domain, and the third domain. Making;
(b) receiving, by an advertisement server, a customized advertisement request for a terminal accessing the third domain; And
(c) providing a personalized advertisement to the terminal based on a common unique file commonly used for the first domain or the second domain,
The common unique file is issued by an operation of a program code inserted into a web page provided by a first domain, a second domain, and a third domain.
The common unique file is stored in the local storage of the terminal,
The common unique file is used to collectively manage the access history of the terminal whenever the terminal accesses the first domain and the second domain.
In the step (c), when the access history of the first domain is recorded in the common unique file, the terminal provides a customized advertisement to the terminal based on the access history of the first domain, If the access history of the second domain is recorded, providing a personalized advertisement to the terminal based on the access history of the second domain;
How to provide personalized advertising.
The method of claim 1,
The common unique file is generated by a Flash file or an HTML5 file
How to provide personalized advertising.
The method of claim 1,
The customized advertisement is provided based on the industry information of the first domain or the second domain of the terminal recorded in the common unique file.
How to provide personalized advertising.
delete An apparatus for providing customized advertisements using a common unique file generated in common for a plurality of domains,
A unique file that creates or updates a common unique file that is commonly used for the first domain, the second domain, and the third domain, for a terminal connecting to any one of the first domain, the second domain, and the third domain. Management;
An advertisement request receiver configured to receive a customized advertisement request for a terminal that is accessing the third domain; And
Based on a common unique file commonly used for the first domain or the second domain, including an advertisement providing unit for providing a customized advertisement to the terminal,
The common unique file is issued by an operation of a program code inserted into a web page provided by a first domain, a second domain, and a third domain.
The common unique file is stored in the local storage of the terminal,
The common unique file is used to collectively manage the access history of the terminal whenever the terminal accesses the first domain and the second domain,
When the connection history of the first domain is recorded in the common unique file, the advertisement providing unit provides a customized advertisement to the terminal based on the connection history of the first domain, and the second in the common unique file. If the access history of the domain is recorded, to provide a customized advertisement to the terminal based on the access history of the second domain.
Personalized Ad Serving Device.

Images