KR101120160B1 - Electronic Commerce System of Digital Book and Method thereof - Google Patents

Abstract

The present invention relates to an e-book e-commerce system and method for providing an advertisement direct transaction between a publisher and an advertiser in an e-commerce of an e-book using online, and to provide product sales through a link between the e-book and an advertisement and a shopping mall brokerage site. .

In the present invention, the publication mediation server interoperates with a software server to provide a solution for producing an e-book to a publisher terminal registered as a member, and the advertisement mediation server interworks with a software server to provide an advertisement direct trading solution to an advertiser terminal registered as a member. And registering a product linked to an advertisement for a direct transaction registered in an advertiser terminal and a product related to the direct transaction advertisement in a DB, wherein the advertisement intermediation server searches for an advertisement registered in the DB according to a request of a publisher terminal. The direct transaction is provided by the electronic contract method for the advertisement of the publisher, and the publisher terminal inserts the content of the direct transaction into the publication mediation server and uploads it to the publication mediation server in the e-book produced by the solution provided by the publication mediation server. Depending on the registration information, The process of dividing and storing by type, subject, sale or rental condition, and providing the e-book to the buyer terminal in a predetermined form according to the purchase or rental request of the registered subscriber terminal. The publication mediation server executes a copyright agreement between publishers. Mediation by electronic contract method is included.

EBooks, eCommerce, publishers, advertisers, solutions, brokerage firms

Description

Electronic commerce system and method thereof

1 is a block diagram of an e-book e-commerce system according to an embodiment of the present invention.

2 is a diagram illustrating e-book dissemination in the e-book e-commerce system according to an embodiment of the present invention.

3 is a diagram illustrating an e-book dissemination solution in detail in an e-book e-commerce system according to an embodiment of the present invention.

4 is a flowchart illustrating an e-book production and advertisement insertion procedure in an e-book e-commerce according to an embodiment of the present invention.

5 is a flowchart illustrating a procedure for registering an ad direct transaction in an e-book e-commerce according to an embodiment of the present invention.

6 is a flowchart illustrating a product management procedure in an electronic book e-commerce according to an embodiment of the present invention.

7 is a flowchart illustrating a process of registering mutual affiliate advertisements between publishers in an e-book e-commerce according to an embodiment of the present invention.

8 is a flowchart illustrating a publisher registration and management procedure in an e-book e-commerce according to an embodiment of the present invention.

9 is a flowchart illustrating an e-book registration procedure in an e-book e-commerce according to an embodiment of the present invention.

10 is a flowchart illustrating a subscriber's e-book usage procedure in an e-book e-commerce according to an embodiment of the present invention.

11 is a flowchart illustrating a view service of an e-book rented in an e-book e-commerce according to an embodiment of the present invention.

12 is a flowchart illustrating a DB management procedure according to an e-book rental in an e-book e-commerce according to an embodiment of the present invention.

13 is a flowchart illustrating a copyright transaction intermediation procedure between publishers in an e-book e-commerce according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

100: intermediary device 200: individual server

300: software server

The present invention relates to an e-book e-commerce system and method, and more particularly to providing direct advertising deals between publishers and advertisers in the e-commerce of e-books using online, through the connection of e-books and advertising and shopping mall intermediary site An electronic book e-commerce system and method for providing merchandise sales.

As the Internet is combined with the popularization of information and communication networks and PCs, various information providing services and various commercial activities that were processed offline can be processed online regardless of time and place.

As various multimedia technologies are available along with the Internet environment, the publications / prints sold as paper books are inserted in the form of video and audio in the text, CD-ROM, e-mail or e-book. It is produced and distributed.

An e-book means a book published in digital form without the use of paper media for various contents such as knowledge and information, and can be viewed using a PC or a terminal equipped with a dedicated program. Also called a book.

E-books are the crystallization of technology that provides an interface that looks like the real thing by digitizing all publications / prints distributed offline.

Dedicated terminal is a system that can download the contents of publications / prints and various contents in the form of digital files by accessing the web site that provides e-books regardless of time and place. With the development of communication networks, the demand for e-books is exploding due to the wide spread of dedicated terminals.

E-books can be applied to general books, handbooks, workbooks, magazines, newspapers, textbooks, manufacturer technical books, technical books, promotional materials, and any other documentable publications.

Publishers are not limited to publishers, media, companies, organizations, schools, academies, private shopping mall operators, advertising agencies, and so on.

The e-book is provided with a page turning function, a page-by-page search function, a skip function, and an interest page registration function in order to provide a feeling of looking at a practical book provided on a paper medium.

The e-book has a feature that can be provided at a relatively low price compared to the price of the existing publication / print, as printing, storage and transportation costs and distribution margins for publishing the printed / printed media on paper media are omitted.

And because it is an electronic medium, it does not incur logistics costs, and it is easy to store because it does not take up volume when it is stored, and it is possible to program and reduce the publishing cost by utilizing existing electronic publishing (DTP) data or using scanned images. There is an advantage that can be given a variety of additional functions.

However, despite the high cost of building the solution, the profitability of the publisher is deteriorated by simply relying on the sales revenue, which maintains the high price policy. There is a disadvantage of deterioration.

In addition, there is a disadvantage in that profitability is lowered as a result of lowering the additional revenue and merely lowering the effect of the advertisement due to the simple viewing function and the decrease in the performance of the order received from the advertiser.

In addition, stable advertisement effects cannot be obtained due to low ad orders due to a decrease in the frequency of advertisement exposure, and there is insufficient substitution effect for publication / print in the form of existing booklets and publication / print in the form of existing booklets due to low participation among companies. There is a disadvantage in that profitability is low.

The present invention has been invented to solve the shortcomings of the existing e-book sales solution as described above, the object of the present invention is to provide an e-book sales system and solution, and to apply a variety of programmatic techniques that can be implemented when using online By intermediating direct transactions by e-contract between the publisher and the advertiser through an ad intermediation server, the publisher inserts the book into the book, thereby eliminating cumbersome consultation and contracting process between the publisher and the advertiser. Saves time and money by making it possible to produce and disseminate e-books at a lower cost, and to make it easier for advertisers to register their ads with the terms of publication, and to easily contract with publishers that meet their requirements. Advertisers can register products associated with the ad at the same time. To lock the simple advertising effectiveness, only to allow the securing of publicity and non-profits can be made to obtain the same time, to add and to ensure continuous profitability through e-books, ads and shopping mall relay site.

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Another object of the present invention is to manage the purchase history of the product to analyze the actual advertising effect, and to enhance the follow-up management for the buyer.
Another object of the present invention is that each publisher entrusts his / her copyright to a broker, which makes it easier to disseminate and obtain sales revenue, and at the same time, a solution for producing e-books is inexpensively distributed and cannot be distributed to the public due to high costs. By accepting the personal works of the president, research papers and dissertations of each university as e-books, and distributing them to the public, and adding the purchasing function of the references published in the thesis, the sales of the thesis is not just sales of thesis. It is to ensure the sales revenue of.
Another object of the present invention is to provide a service according to the purchase tendency of the buyer by selectively enabling the sale and rental to the dissemination of the e-book using the Internet, and various copyright transactions according to the publication of the e-book mediation service by the electronic contract By providing a simpler, faster and safer transaction.

Another object of the present invention is to mediate a product transaction through an e-book to promote a product of a seller who handles a small-scale product through an e-book and to lead to the purchase of various types of product sales service is provided. .

E-book e-commerce system according to an embodiment of the present invention for achieving the above object,

A publication mediation server that sells or rents an e-book uploaded from a publisher terminal to a subscriber, and manages the publisher's information, the subscriber's information, and the history of the e-book sold and rented in a DB;

An advertisement mediation server that stores various advertisements, advertiser information, and advertisement posting conditions registered by an advertiser directly or on behalf of an advertiser in a DB, and brokers an advertisement direct deal between the advertiser and the publisher in an electronic contract method;

Brokering the sale of various products linked to the advertisement registered by the advertiser, mediating payment and delivery accordingly, product information DB where various product information is registered, purchase history DB storing product purchase, purchase history, and delivery information A shopping mall brokerage server including a delivery DB for storing the payment DB and a payment DB for storing the payment information;

It includes a software server for providing e-book production solutions and advertising direct trading solutions, which are authoring-related tools, as downloads to publisher terminals according to specified conditions.

In addition, the e-book e-commerce method according to an embodiment of the present invention,
The publication mediation server provides a solution for producing an e-book to a publisher terminal registered as a member in association with a software server;
The advertisement intermediation server provides a direct advertising solution for the advertiser terminal registered as a member by interworking with the software server, and includes registering the advertisement related to the direct transaction registered in the advertiser terminal and the product associated with the direct transaction advertisement in the DB.
The advertisement mediation server searches for advertisements registered in the DB according to the conditions entered through the publisher terminal, provides advertisement information, and provides direct transactions through electronic contracts for arbitrary advertisements, and the publication mediation server at the publication mediation server. Uploading a publication produced by inserting an advertised directly from the publisher terminal using the provided solution;
The publication mediation server stores the e-books uploaded from the registered publisher's terminal by type, subject, sale or rental condition, and assigns the requested e-books to the buyer's terminal according to the purchase or rental request of the registered member's terminal. Transmitting in the form of;
The publication mediation server includes a process of mediating a copyright agreement between publishers through an electronic contract method.

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In addition, the e-book e-commerce method according to another embodiment of the present invention,

The publication mediation server provides a solution for producing an e-book to a corresponding publisher terminal when the conditions for copyright, sale and rental of the e-book are registered and registered for the sale and rental of the e-book from a member-certified publisher terminal;

The advertisement brokerage server provides a solution for direct ad transactions to registered advertiser terminals, stores advertisements registered for direct transactions at advertiser terminals in the advertisement DB, provides advertisement information at the request of publisher terminals, and provides an electronic contract. Providing direct advertising deals and providing contracted advertising data;
The publication mediation server uploads and registers an e-book in which a directly traded advertisement is inserted from a publisher terminal;

The publication mediation server registers by type and subject according to the registration information of the e-book uploaded from the publisher's terminal, and provides a list of types and subjects according to the e-book purchase request of the registered subscriber's terminal. Providing a file of the e-book to the buyer when the purchase is selected and the payment is confirmed;
The publication mediation server includes a process of mediating a copyright agreement between publishers through an electronic contract method.

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DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention.

The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein.

In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

In addition, when a part is said to "include" a certain component, which means that it may further include other components, except to exclude other components unless otherwise stated.

In addition, the term module described herein refers to a unit for processing a specific function or operation, which may be implemented in hardware or software, or a combination of hardware and software.

Now, an e-book e-commerce system and method according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of an e-book e-commerce system according to an embodiment of the present invention, Figure 2 is a view illustrating in detail the e-book dissemination in the e-book e-commerce system according to an embodiment of the present invention, Figure 3 In the e-book e-commerce system according to an embodiment of the present invention.

As shown, the e-book e-commerce system according to the present invention includes an intermediary device 100, a software server 300 and an individual server 200.

The mediation apparatus 100 is a system operated by the brokerage company A, and includes a publication mediation server 110, an advertisement mediation server 120, a shopping mall mediation server 130, and a software server 300.

The publication mediation server 110 brokers a transaction such as selling / renting to an e-book produced by the publisher (B) on his terminal and uploaded to the subscriber (D), and the information of the publisher (B) and the subscriber (D). It manages information in DB and provides general management of loaned e-books (books).

The advertisement mediation server 120 stores various advertisements that the advertiser C directly registers with his terminal or registers through an advertising agency, an advertising salesperson, a publisher, an intermediary company, and the like with the advertiser C. It mediates various direct transactions between publishers (B) and mediates payment accordingly.

The shopping mall mediation server 130 mediates the sale of various products connected to the advertisement, and mediates payment and delivery accordingly.

The shopping mall mediation server 130 has a member DB 131 storing information of registered members, a product DB 132 on which various product information is registered, a purchase history DB 133 storing a purchase history of products, and a price Payment DB (134) for storing payment related information, shipping DB (135) for storing information related to the delivery of goods is included.

The software server 300 provides authoring-related tools, such as a solution for producing an e-book and a solution for an advertisement direct transaction, to the terminal of the publisher B according to a specified condition through the intermediary device 100.

The intermediary company (A) operates and manages the general matters of the intermediary device 100 using its own terminal, intermediaries such as the sale / rental of e-books, mediation of advertising, sale and rental of e-books and electronic You are provided with mediation revenue from product sales generated through advertisements linked to books.

Operation of the intermediary device 100 may be operated by an operating agency (F) having a service service contract from the intermediary company (A), the operating agency (F) to pay the costs of the operation from the intermediary company (A) You can take the form of receiving.

In addition, the publisher B may be a seller, an advertiser, and an advertisement seller.

The intermediary company (A) distributes the solution for the production of e-books to the terminal of the publisher (B) through the intermediary device (100) in the form of selling or renting, free supply or editing agency of the e-book, direct marketing advertising or The solution can be differentially distributed in connection with the copyright agreement.

For example, if the company's own advertisement is provided in the e-book, the advertisement is distributed at a small discount price. If the advertisement is not provided, the advertisement is supplied at the normal price, and the advertisement is directly advertised in the advertisement DB. If you register a direct deal, take the form of distributing the solution free of charge.

In addition, the brokerage company (A) is a subscriber (D) when the subscriber (D) purchases or rents e-books from the publication mediation server 110 using his terminal or purchases goods from the shopping mall brokerage server 130 (D) Earn by providing the combined mileage committed.

At this time, the brokerage firm (A) induces the publisher (B) and the advertiser (C) to register as a mileage member company so that the subscriber (D) can effectively use the accumulated mileage online and offline.

The publisher (B) includes a publishing company and a personal publisher, and is provided through the intermediary device 100 to produce a printed / published article as an e-book using an authoring related tool installed in his terminal, and then the intermediary device 100. Upload to the publication mediation server 110 within.

The publisher B pays a predetermined fee set in the production agency E and requests the production of the e-book in producing the e-book using his terminal, and receives the produced e-book to receive the publication e-book. You can also upload to 110).

The publisher B may conclude a copyright agreement for publication of translations, etc. on the works of the third publisher registered through the publication mediation server 110.

In addition, when the advertisement contract of the direct transaction with the advertiser (C) is made through the advertisement intermediation server 120 to secure the revenue model by receiving the advertising costs.

The advertisement mediation server 120 includes an advertisement DB, a contractor DB, a product DB and an advertiser condition DB.

The ad DB includes the size of the ad, the ad code, the contractor code, the orderer code, the event type that distinguishes the type of action when the ad is clicked, the event value that contains the instruction that is executed when the ad is clicked, the ad segment, the ad type, and the application level. Advertisement terms, such as advertising conditions, allocation advertising costs, advertising costs, advertising start date and advertisement deadline, advertising costs transfer, advertising readiness status, non-execution balance, deliberation status, data classification code, data file code, advertising data, etc. Includes information.

In the application level included in the publication condition, the limit level of the publisher (B) is displayed as an allowable level designated by the advertiser according to the classification criteria of the brokerage company.

For example, in the case of the adult publisher restriction level, the advertiser C may restrict the advertisement of the adult content so that the adult publisher cannot receive the corresponding advertisement, thereby preventing his / her advertisement from appearing in the unwanted publication.

In addition, in the case of adult advertisements, the allowable level of advertisements is limited to adult publishers, which prevents adult advertisements from appearing in publications that can be subscribed or rented, thereby preventing adult advertisements from being exposed to teenagers.

The contractor DB includes information such as advertisement code, contractor code, contracted unit price, number of impressions, closing price, advertising fee payment, product sales, sales, brokerage commission rate, brokerage commission, and fee payment.

Commodity DB is composed of more than one, ad code, contractor code, product code, seller code, product name, color, normal price, discount price, additional discount price, card payment, shipping cost, bill issuance, additional conditions, Includes information such as specialties and product descriptions.

The information registered in the product DB is registered as a product of the shopping mall mediation server 130 as the advertiser C registers an advertisement in the advertisement mediation server 120.

Advertiser Terms DB includes ad code, contractor code, minimum age of publication subscription, maximum age of publication subscription, restricted industry (1 ~ n), limited company (1 ~ n), minimum number of publications, maximum number of publications, allowance for payment of advertising costs, additional payment Includes information such as availability, billing status, additional terms, remarks, and summary of advertisement description.

For example, publisher B is allowed to advertise a direct deal only if the conditions of advertisement advertisement presented by advertiser C match.

The mediation apparatus 100 connects the individual servers 200 of the publisher B and the advertiser C to provide various information such as homepage information, various contents, shopping malls, etc. of the company.

The publication mediation server 110 may differentiate the dissemination method by distributing the e-book without enforcing it in the case of free distribution, enciphering it in the case of the sale, and enabling the purchase or rental through the login of the buyer.

The publication mediation server 110 may provide an e-book, CD, DVD, or other media in accordance with a request for purchase or rental requested by the subscriber D using his or her terminal. Independent on / off line schemes and on / off line negotiation schemes may be selectively applied.

The publication mediation server 110 may embed a copy protection program for an e-book being sold or rented, and provide an encrypted packet to periodically change the encryption system.

In the e-book e-commerce system according to the present invention including the function described above for the procedure of intermediary through the advertisement intermediation server 120 or inserting the ad directly traded between the publisher (B) and the advertiser (C) in the e-book A description with reference to FIG. 4 is as follows.

When a publisher (B) establishes a plan for producing an e-book for a publication / printed material (A100), the publisher executes an authoring tool such as a solution for producing an e-book installed in his terminal and a direct advertising solution (A200). Each page of the e-book is created (A300).

In this case, the editing type of each page is determined (A400), and a procedure of inserting a manuscript or inserting an object, inserting a mediated advertisement, or inserting an own advertisement is performed according to the determined type (A500).

Subsequently, the insertion procedure according to the above editing type is performed, and it is determined whether the end of editing is selected (A600). If the end of the editing is completed, the operation of editing the publication / printed material as an e-book is terminated. Repeat the various editing procedures accordingly.

In the determination of the edit type of the A400, if the original is inserted (A510), the content of the original is searched (A511), the original to be inserted is selected (A512), and the procedure of inserting the content of the original is proceeded (A513).

In the determination of the editing type of the A400, if the object is inserted (A520), the object to be inserted is searched for (A521), a desired object is selected (A522), and an object such as a selected image is inserted using the object insertion solution. (A523).

If the insertion type of the relay advertisement is determined in the editing type of the A400 (A530), the publisher B searches for the advertisement DB built in the advertisement mediation server 110 using his terminal (A531) and the advertiser C registers it. One or more advertisements to be inserted are selected from among various types of advertisements (A532).

Thereafter, it is determined whether a contract with the advertiser C is required for the selected advertisement (A533). If the contract is in a state of being necessary, the publisher B and the advertiser C are displayed on the screen of the terminal according to the relay of the advertisement intermediation server 120. In general, all matters related to the use of advertisement contents are written in an electronic contract (A534).

When a normal contract is established according to the preparation of the electronic contract of A534 (A535), the publisher B inserts the contents of the selected advertisement by a predetermined method at a predetermined position of the e-book using its terminal (A536).

However, if the contract is completed in advance in the judgment of A533, and the contract is not necessary, the publisher B inserts the contents of the advertisement in a predetermined method at a predetermined position of the e-book using his terminal. (A536).

In addition, when a disagreement occurs between the publisher B and the advertiser C in the preparation of the electronic contract of A534, the contract procedure is terminated if a normal contract is not established.

If the advertisement type is inserted in the determination of the editing type of the A400 (A540), the publisher (B) searches the advertisement DB using his terminal (A541), selects the advertisement to be inserted (A542), and then selects the selected advertisement in the e-book. Is inserted into a predetermined position (A543).

Through the above-described procedure, the publisher B inserts the contents of the advertisement into the e-book according to the contract with the advertiser C by using his terminal, and prepares the publication / print as an e-book to the publication mediation server 110. Register.

5 is a flowchart illustrating a direct transaction advertisement registration procedure in an e-book e-commerce according to an embodiment of the present invention.

Advertiser (C) registered as a member or advertising agency, advertising salesperson, publisher (B) including the general, companies, organizations, etc. to register the ads for direct transactions in the advertising DB that is built on the ad mediation server 120, The procedure for managing a registered advertisement is as follows.

When the advertiser C accesses the advertisement mediation server 120 through the Internet using his terminal and attempts to register an advertisement, the advertisement mediation server 120 checks whether the registered member is a registered member (B100). If it provides a login (B200), if not a member induces membership and performs the registration process as a member (B400) (B500).

When the member login is normally performed in the B200, it is determined what is the task to be executed in the advertisement DB (B300), and according to the result of the determined operation, registration of the direct transaction advertisement, editing of the registered advertisement, and deletion of the registered advertisement. Then, the registered information of the registered advertisement is changed, and the management of the member information is executed (B600).

If it is determined in B600 that the registered member registers a direct deal advertisement (B610), the registered advertisement is classified, a registration condition is selected (B611), and an advertisement fee is determined (B612).

Subsequently, when the contract for the direct advertisement of the advertiser C is concluded through the electronic contract (B613), the advertisement mediation server 120 uploads the advertisement plan from the advertiser C (B614).

When the transfer of the advertising fee is completed (B615), the advertisement registration contract for the direct advertisement transaction of the advertiser C is determined (B616), and the advertisement registered from the advertiser C is stored in the advertisement DB.

If it is determined in B600 that the advertisement is registered in the advertisement DB (B620), the advertisement intermediation server 120 provides the editing terms to the terminal of the login member who requested the editing (B621) and checks whether the registrant is authorized to edit. (B622).

That is, only the advertiser (C) registered as a member and the member who registers the advertisement for direct transaction in the advertisement DB, grants the editing authority only to his own advertisement.

Subsequently, if it is determined that the normal member is authorized to edit, the selection of the advertisement to be edited and the change of the information are provided (B623). (B624) When the information change is confirmed to be completed, the mediation server 120 edits the selected advertisement. The modified contents are stored as update information in the advertisement DB (B625) (B626).

If it is determined in B600 that the advertisement registered in the advertisement DB is deleted (B630), the advertisement mediation server 120 provides the deletion terms to the terminal of the login member who requested the deletion (B631) and confirms whether the registrant is authorized to delete. (B632).

That is, only the advertiser (C) registered as a member and the member who registers the advertisement for direct transactions in the advertisement DB, grants the right to delete only to his own advertisement.

If it is determined in step B632 that the member is authorized to delete, the advertisement DB is searched to search for the advertisement registered by the logged in member, extract the list (B633), and select the advertisement to be deleted from the list of the extracted registered advertisements. When the advertisement to be deleted is selected and the deletion is executed (B635), the corresponding advertisement is deleted from the advertisement DB (B636).

If it is determined in B600 that the member information of the advertisement registered in the advertisement DB is changed (B640), it is checked once again whether it is a registered member (B641) (B642).

If the registered member provides the member information modification screen to the terminal of the logged in member so that the information can be corrected (B643), and when the correction of the member information is completed (B644), the modified information is registered and stored in the advertisement DB (B645). Print out the modifications as necessary so that the members can check them (B646).

If it is determined in B600 that the registered member has withdrawn the application (B650), the withdrawal agreement is provided and the withdrawal request is reconfirmed (B651) (B652).

Subsequently, when the withdrawal application is received (B653), the user information is inquired and the withdrawal is approved if the normal withdrawal is possible, and the advertisement intermediation server 120 deletes the information on the corresponding member (B654) (B655) (B656). .

Through the above procedure, the registered member registers the advertisement to be directly traded in the advertisement DB of the advertisement intermediation server 120 and manages the registered advertisement.

6 is a flowchart illustrating a product management procedure in an electronic book e-commerce according to an embodiment of the present invention.

According to the above-described selection of the job in FIG. 5, a procedure of performing management of a product associated with an advertisement by registering a direct deal advertisement, editing a registered advertisement, or deleting a registered advertisement is as follows.

The advertisement intermediation server 120 determines an operation of selecting the product for management of the product (S101), and determines whether the registration of the product sale associated with the advertisement is performed (S102).

If the job selected in the determination of S102 is registration of merchandise sales, a screen for merchandise registration is output and provided (S103), and product information and transaction conditions are input through the merchandise registration screen (S104) (S105).

Then, it is determined whether the registration of the corresponding product is determined after the product information and the transaction conditions are input (S106). If the registration is determined, the general transaction information for the corresponding product is registered in the product DB (S107).

After the product registration is completed as described above, if the continuous product registration is selected, returns to the process of step S103 to re-print the product registration screen and repeat the process of receiving and registering the product information, and if the product registration is not continuous, product sales Terminate the registration process.

However, if the job selected in the determination of S102 is not a merchandise sale registration, it is determined whether an edit request of a merchandise registered in the merchandise DB is requested (S109).

If it is determined in S109 that the product is requested to be edited, a product edit screen is output (S110), and the edit screen can be selected (S111) and the selected product information can be edited (S112).

Thereafter, a product for editing is selected through the edit screen, and after the editing of the product information is processed, it is determined whether registration is determined (S113). If the registration is determined, the information about the corresponding product is modified and registered in the product DB (S114).

When the information editing of the product registered in the product DB is completed as described above, it is determined whether the information editing for the other product is continuously requested (S115), and if the request for editing the information for the other product is requested, the process returns to the process of S110 to edit the product. After providing the screen, the above-described process is repeated to modify and register the information of the product DB, and if the product editing is finished, the editing procedure is terminated.

In addition, it is determined whether the job selected in the determination of S109 is a request for deleting a product registered in the product DB if the job is not an edit request for the product (S116).

If it is not the deletion request of the product registered in the product DB in step S116, the product management procedure is terminated, and if the deletion request of the product registered in the product DB, the product deletion screen is output (S117), and the selection of the product to be deleted is selected from the deletion screen. (S118) and deletion of the selected product information can be made (S119).

Thereafter, the product to be deleted is selected through the deletion screen, and it is determined whether the deletion of the selected product is determined (S120). When the deletion of the product is determined, information about the corresponding product is deleted from the product DB (S121).

It is determined whether the product deletion procedure is continuously required (S122). If the deletion of the product is continuously requested, the process returns to the process of S117 to provide a deletion screen of the product, and then repeats the above-described process, and selects the product selected from the product DB. Repeat the procedure of deleting information, and if the end is selected, the procedure of deleting the product information ends.

7 is a flowchart illustrating a procedure for registering mutually affiliated advertisements between publishers in an e-book e-commerce according to an embodiment of the present invention.

When an insertion of an advertisement affiliated with another publisher is detected from a terminal of an arbitrary publisher B (C101), the affiliate advertisement of the corresponding publisher registered in the advertisement DB is searched (C102) and an affiliate advertisement to be inserted is selected (C103). .

Thereafter, it is determined whether a contract between publishers is required to insert affiliate advertisements (C104).

If a contract between the publishers is required, the electronic contract is provided in a designated form through mediation of the advertisement intermediation server 120 (C105).

As described above, when a contract for inserting affiliated advertisements is established through the preparation of an electronic contract between publishers, or when a contract is established between publishers, the contents of the affiliated advertisement selected in C103 are inserted into the e-book (C107). (C108).

Subsequently, the inserted processing state of the advertisement associated with the e-book is analyzed (C109), and if there is no abnormality, the operation for inserting the next advertisement is repeated repeatedly or the operation of inserting the advertisement is terminated (C110) (C112).

However, if there is an abnormality in the inserted advertisement, it is determined whether to continue the operation after solving the problem (C111) (C112).

According to the above procedure, affiliated advertisements between publishers are registered in the e-book.

8 is a flowchart illustrating a publisher registration and management procedure in an e-book e-commerce according to an embodiment of the present invention.

When a registration request is received from the terminal of the publisher B in the publication mediation server 110, it is determined whether the corresponding publisher B is a registered member (D101).

If the registered member provides a login by inputting an ID and password (D102), if not a registered member, the member registration is induced by inducing member registration so that the publisher (B) can be registered (D103) (D104).

Then, it is checked whether the logged-in member is the registration of the new publisher B (D105). If the registered member is a registered member, it is determined whether the information of the publisher B is required (D106).

If the information of the publisher B is requested, the user re-authentication process is performed (D107), and then the existing information registered in the publisher management DB is output so that the information can be modified (D108).

Accordingly, the user revises and inputs the necessary description with respect to the existing information to be output (D109), and when the modification is completed and selected (D110), the information of the modified publisher (B) is stored (D112) and the modified matters. The modified details can be checked by outputting the data (D113).

However, if modification completion and storage are not selected after the correction input of the information, the modified description is canceled without storing the existing information so as to maintain the existing information (D111).

In addition, if it is determined in D105 that the logged-in user is newly registered as the publisher B, it is determined whether the user agrees to the entrustment of the copyright of the e-book (D114).

If the user agrees to the copyright of the e-book, the publisher B prepares the copyright agreement according to the contract form provided by the publication mediation server 110 using his terminal (D115).

Subsequently, the publication mediation server 110 downloads an authoring tool such as a solution for producing an e-book or a solution for direct advertising dealing according to the conditions specified for the newly registered publisher B who created the copyright agreement through the software server 300. (D116).

Accordingly, the publisher B installs a solution provided as a download in his terminal for producing an e-book so that the publication / print can be produced as an e-book (D117).

The publication mediation server 110, after providing the solution download, if necessary to store the additional information about the new registered publisher (B) to request and store the corresponding information and then complete the new registration of the publisher (B) (D118) registration completion message (D119).

If the login user does not agree to the entrustment of the copyright in the judgment of D114, it is determined whether the purchase request of the solution for the production of the e-book is made (D120), and if the solution is purchased, the corresponding cost is settled through the software server 300. The information is provided to the publisher by download (D121).

In the determination of D120, it is determined whether the user purchases the solution or the user using the own solution (D122). If the user is not the user of the own solution, the user terminates and uses the own solution. Except for the solution for production, the solution for the direct advertising deal, etc. is provided to the publisher (B) by download.

Through the above-described procedure, the publication mediation server 110 provides information management of newly registered publishers or registered members, and a solution for producing an e-book with a direct transaction advertisement inserted to a newly registered publisher. It can be downloaded and paid for free.

9 is a flowchart illustrating a procedure for directly registering a publication in an e-book e-commerce according to an embodiment of the present invention.

The publisher B performs a procedure of creating a printed / published publication as an e-book using a solution provided as a download to his terminal in FIG. 7 described above, and then registering it in the publication mediation server 110 for the transaction of the e-book. do.

The publication mediation server 110 determines whether a login is detected from the terminal of the publisher B registered as a member, and registration of a print / published product produced as an e-book is required (E101) (E102).

If it is a registration request of an e-book, a screen for requesting input of various information required for registration is provided to the terminal of the publisher B, the basic information input from the terminal of the publisher B is registered (E103), and the publisher (B). The registration type is set in accordance with the input of E (E104), and the conditions of sale and rental are set for the e-book according to the setting of the publisher (E 105).

After that, an electronic contract is signed for each type of registration, such as the sale of copyrighted books, copyright (copyright), royalties, publication deliberations, and promotion of publications (E106). Proceed to step (E107).

If an upload of a publication / printed material produced as an electronic book from the terminal of the publisher B is detected in the publication mediation server 110 (E108), the publication mediation server 110 may publish the publication for sale through the e-commerce for the publication. The upload and registration process is classified by type and subject (E109) (E110).

If the registration cancellation is detected after the contract for each registration type is concluded in E107, the general information and registration information contracted for the registration of the e-book with the publisher B are deleted (E111) (E112).

In addition, if the request of the logged-in publisher B is a change request of the registered information (E113), it is determined whether the regular member is authorized to change the registered information by proceeding the authentication procedure of re-checking the information of the publisher B. (E114).

If the member is authorized to change the registration information, the existing registration information for the member is provided on the terminal screen of the publisher B (E115) so that the information to be corrected is entered (E116), and the completion of the information modification is completed. And when the storage is confirmed (E117), the contents of the modified information are stored (E118), and the final modified contents are output to be checked again (E119).

However, even though the basic information is modified, completion and storage are not selected, and when the cancellation of the correction operation is selected, the existing information is maintained as it is (E120).

As described above, the publisher (B) uses a solution provided as a download to produce a printed / published e-book, and then registers it with a publication brokerage server for the transaction of the e-book. You can easily edit information about your publication.

10 is a flowchart illustrating a subscriber's publication usage procedure in an e-book e-commerce according to an embodiment of the present invention.

As described above, a procedure in which a subscriber uses an e-book which is produced as an e-book and registered in a publication mediation server is described below.

The publication mediation server 110 checks the subscriber (D) connected through the Internet to determine whether the registered member (F101), if not a registered member induces the registration as a regular member by inducing the creation of a member registration form (F103) (F104).

Registered member provides login according to ID and password input (F102), and provides a list of books by type and subject registered by publisher (B) at the request of subscriber (D) terminal to search for books to be purchased or rented. (F105).

Accordingly, the subscriber D searches for books using his terminal, selects books to be purchased or rented, and adds the shopping cart (F106) (F107).

If there is a request to purchase or rent another book after adding to the shopping cart (F108), the process returns to the process of F105 to repeat the search of the book, and if there is a payment request for the purchase or rental of the book in the shopping cart (F109). The payment process is performed according to the designated method (F110).

In the above payment procedure, the list in the shopping cart is searched (S1), and then the purchase or rental is selected for each searched list (S2), and the amount according to the purchase or rental is checked (S3).

Thereafter, by selecting any one of the payment means such as bank account transfer, bank transfer, credit card payment, mileage payment, gift voucher payment, prepaid card (S4) to complete the payment in any one selected method (S5).

When the payment is completed in one of the selected manners as described above (F111) and a view is selected for the purchased or rented e-book (F112), the content view of the e-book is provided in the set manner (F113) and the end of the view is detected. If the contents view is terminated (F114).

Thereafter, if the continuation of the task is selected, the process returns to the process of F105 to repeat the above-described process, and if the end of the task is selected, the subscriber ends the series of operations for purchasing or renting the e-book.

11 is a flowchart illustrating a view service of an e-book rented in an e-book e-commerce according to an embodiment of the present invention.

The operation of providing the viewing service of the e-book borrowed from the publication mediation server 110 through the above-described procedure of FIG. 10 is as follows.

In order to view the borrowed e-book while the subscriber D borrows the e-book to be read from the publication mediation server 110 using his terminal, the subscriber D connects to the publication mediation server 110 and executes a user authentication procedure. (G101).

When the user authentication procedure is completed, the registered publication mediation server 110 searches for a list of e-books (books) rented by the corresponding user in the user DB and provides the list (G102).

When the e-book to be viewed by the user is selected from the e-book (book) list list (G103) (G104), the validity of the rental period for the e-book is checked (G105).

If the loan is in a valid state as a result of the validation check (G106), the viewing service of the corresponding e-book is provided to the user so that the viewing can be made (G107).

Thereafter, when the end of viewing is selected (G108), the viewing service of the e-book is terminated (G109).

However, if the rental result is not valid, for example, the rental period of the e-book expires, the rental termination message is output (G113).

If the extension of the rental period is required according to the rental termination message (G114), the payment of the rental fee is requested (G115), and if the payment of the rental fee using a bank transfer, cash deposit, mileage, credit card, or debit card is completed, the contracted period As long as the rental period is extended, the viewing service of the e-book is continuously provided (G116) (G117).

However, if the rental extension request is not detected from the terminal of the subscriber (D) while the rental termination message is output or the rental extension is requested but the payment of the rental fee is not made, the book is deleted from the rental list (G118) ( G119).

12 is a flowchart illustrating a DB management procedure according to an e-book rental in an e-book e-commerce according to an embodiment of the present invention.

When the e-book is loaned to the subscriber (D), the publication mediation server 110 according to the information for each subscriber (D) according to the rental type and rental period, the number of times, the monthly fee or payment of the book, etc. Information is managed in DB, and the operation for this is as follows.

The publication mediation server 110 executes a module that manages the e-book rental (H101), searches for information and books of the borrower whose rental period has expired (H102), and determines whether the retrieved information is registered as an automatic deletion list. (H103).

If the e-books and borrowers whose rental period has expired are registered in the automatic deletion list among the list of searched e-books, the retrieved lenders and book information is stored in the list storage (H104), and the rental list is automatically deleted (H105).

In addition, if it is not registered in the automatic deletion list in the determination of H103, the expiration information of the rental period is notified to the lender using the method set (H106). Save information Next (H108) Delete the rental list (H109).

However, when the borrower is notified of the expiration date of the rental period and accordingly the request for the extension of the rental period and payment of the rental fee are made accordingly, the rental period of the book is extended to the lender and the DB information is modified and updated accordingly (H110). ) (H111).

13 is a flowchart illustrating a copyright transaction intermediation procedure between publishers in an e-book e-commerce according to an embodiment of the present invention.

The publication mediation server 110 displays a screen for searching for a publication registered in the publication DB to the terminal of the publisher B when a login is detected according to input of an ID and password from the terminal of the publisher B registered as a member. (J101).

Therefore, the logged-in publisher B can search for publications for which he / she wants a copyright agreement by using a publication search screen provided to his terminal (J102), and select a publication for which a copyright agreement is desired (J103).

Subsequently, the publication mediation server 110 determines whether a copyright agreement is required for the publication selected by the publisher B (J104). When a copyright agreement is required, the publication mediation server 110 searches for the contract terms set by the publisher of the publication and logs in. It is provided through the terminal screen (J105), and it is determined whether an agreement to accept the contract condition is detected (J106).

If the J106 detects the agreement to accept the contract condition, the electronic contract form is provided on the terminal screen of the logged-in publisher B (J107).

Accordingly, the preparation of the electronic contract of the publisher who requested the copyright agreement is detected (J108), and the payment method according to the copyright is selected (J109) to determine whether the payment is completed (J110).

When the settlement completion according to the copyright is detected in J110, the electronic contract is confirmed, the copyright contract for the selected publication is confirmed, and then registered in the copyright database (J111), and it is determined whether the output of the determined contract is required (J112).

When the output of the contract determined in J112 is required, the electronic contract is printed and provided to the contracting party (J113). If the work for the copyright contract is detected, the termination of the copyright contract is repeated. Return to to repeat the above process.

However, if the J104 judgment does not require a copyright agreement for the publication or if the J106 does not agree with the terms of the copyright agreement for the publication retrieved, and the judgment of the J110 fails to make a settlement under the copyright agreement. Terminate the copyright agreement procedure.

As described above, the present invention inserts the advertisement content in the direct deal between the publisher and the advertiser and the e-book to create an e-book and register in the publication mediation server, provide mutual affiliate advertising between publishers, products associated with the advertisement Minimize the cost of selling and selling e-books, distributing solutions for e-book production, and selling and renting e-books.

Embodiments of the present invention are not only implemented through the apparatus and the method, but may also be implemented through a program for realizing a function corresponding to the configuration of the embodiment of the present invention or a recording medium on which the program is recorded.

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims are also provided. It belongs to the scope of rights.

As described above, the present invention enables a publisher to use a solution for producing an e-book at a low cost or for free, thereby reducing the cost of publishing an e-book, thereby expanding the opportunities for publishing and expanding the opportunity of winning an advertisement. Can generate more subscribers by generating advertising revenue and reducing eBook prices.
In addition, through the electronic transaction, a smooth and easy ad direct contract can be made, and the burden on the advertisement order is eliminated, and the advertiser registers the product linked to the direct transaction ad and sells the ad and the product with the profit structure linked to the shopping mall. This has the effect of providing a stable profit model.

In addition, the subscriber is effective to receive a variety of e-books provided at a low price through a publication mediation server.
In addition, the one-stop service that enables the sale and rental of e-books on the Internet selectively to provide services tailored to the subscribers' purchase tendencies, and to simultaneously acquire and purchase product information. Providing a variety of plans according to the e-book sales and rental is effective.

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In addition, by providing advertisements using programmatic techniques rather than simple image ads to advertisers, it provides more certain advertising effects in inducing purchases, and provides the most ideal advertising effects combining advertising and purchasing means to pioneer the inducement market It provides the effect of ensuring profitability.

In addition, through purchasing history management, you can target the customers with the highest purchasing preferences, you can directly verify the effectiveness of advertisements through sales of products linked to advertisements, and indiscriminate effectiveness of indiscriminate media advertising through conditional direct transactions. In addition, it reduces the advertising costs and provides the effect of reducing the time and material costs for advertising execution, advertisement media selection and planning.

In addition, the brokerage company is expected to increase profits by easily obtaining publishers and e-book contents and products, and it is possible to secure profitability by securing advertisements and advertisements for each publisher.

In addition, it is possible to expand into the global market by operating an advertising brokerage site and an online e-book store and shopping mall intermediary site, thereby securing marketability, and expanding the registration of e-books into personal works. It provides the convenience and safety of copyright transactions by providing mediation services through electronic contracts between publishers for securing and securing the copyrights, thereby increasing the distribution of publications and thereby increasing the profits of publishers.

Claims (27)

A publication mediation server that sells or rents an e-book uploaded from a publisher terminal to a subscriber, and manages the publisher's information, the subscriber's information, and the history of the e-book sold and rented in a DB; An advertisement mediation server that stores various advertisements, advertiser information, and advertisement posting conditions registered by an advertiser directly or on behalf of an advertiser in a DB, and brokers an advertisement direct deal between the advertiser and the publisher through an electronic contract; It mediates the sale of various products linked to the advertisement registered by the advertiser, mediates payment and delivery accordingly, and stores the product information DB where various products are registered, the purchase history DB that stores the product purchase history, and the shipping information. A shopping mall brokerage server including a payment DB for storing a delivery DB and payment information; In the e-book e-commerce system comprising a software server for providing a publishing tool to the publisher terminal according to the specified conditions e-book production solution and advertising direct trading solution, The publication mediation server provides a solution for producing an e-book to a publisher terminal in any one or more of a sale, rental, gratuitous supply, or editing agency in association with a copyright agreement; Distributing a solution for registering a direct deal advertisement in a terminal of an ad direct trader; Mediating copyright copyright transactions between publisher's terminals and publisher's terminals through electronic contracts; The advertisement intermediary server registers the publisher as an advertisement of the publisher provided by the publisher terminal, the advertisement received by the publisher in the DB to register the publisher as a seller, advertiser and advertising seller of the e-book. delete delete delete delete delete delete delete delete delete delete Providing a solution for producing an e-book to a publisher terminal by a publication mediation server; In an e-book e-commerce method comprising providing an ad direct transaction solution to an advertiser terminal, and registering the product associated with the direct transaction advertisement and the direct transaction advertisement in the advertiser terminal in the DB, The advertisement mediation server searching for an advertisement registered in the DB according to a condition input from a publisher terminal, providing advertisement information, and providing a direct transaction through an electronic contract; The publication mediation server receives the publication produced by inserting the directly-advertised advertisement from the publisher's terminal, stores it by type, subject, and sales / rental condition, and provides it to the buyer's terminal according to the request for purchasing / renting the e-book. Process of doing; E-book e-commerce method comprising a. The method of claim 12, The advertisement intermediary server stores an advertisement registered in a publisher terminal in a DB, and mediates the advertisement between the publisher terminal and the publisher terminal to mutually associate the contents of the advertisement with the e-book produced by each publisher terminal. delete The method of claim 12, The publication mediation server is an e-book e-commerce method for distributing paid or free differentially for a solution for producing an e-book provided for download under a copyright agreement with a publisher terminal. The method of claim 12, The e-book production solution downloaded to the publisher's terminal includes a function of inserting a manuscript, inserting an image object, inserting an advertisement according to a contract, and inserting an own advertisement in the process of producing a printed / published e-book. E-book e-commerce methods. The method of claim 12, The advertisement mediation server registers the DB by classifying the direct transaction advertisement information and the advertisement data uploaded from the advertiser terminal according to the condition, and provides the advertiser terminal with the ability to edit, delete, and modify registration information of the advertisement registered in the DB. Commerce method. delete The method of claim 12, The advertisement mediation server classifies the product information uploaded from the advertiser terminal by condition and registers it in the DB, and provides the advertiser terminal with the function of editing, deleting, and modifying information registered in the DB. The method of claim 12, The publication mediation server, Authenticating a member based on information received from the publisher terminal; Receiving a request for registration of an e-book and basic information of the e-book from a publisher-certified publisher terminal; Receiving a sale or rental condition of an e-book from a publisher terminal; Signing a copyright agreement by providing an electronic contract to a publisher terminal; Storing the e-book uploaded from the publisher terminal in a DB; E-book e-commerce method comprising a. delete delete The publication mediation server provides a solution for producing an e-book to a corresponding publisher terminal when the conditions for copyright, sale and rental of the e-book are registered and registered for the sale and rental of the e-book from a member-certified publisher terminal; The advertisement brokerage server provides a solution for direct ad transactions to registered advertiser terminals, stores advertisements registered for direct transactions at advertiser terminals in the advertisement DB, provides advertisement information at the request of publisher terminals, and provides an electronic contract. Providing direct advertising deals and providing contracted advertising data; The publication mediation server receives and uploads an e-book in which a directly traded advertisement is inserted from a publisher terminal; The publication mediation server registers by type and subject according to the registration information of the e-book uploaded from the publisher terminal, and provides a list by type and subject according to the e-book purchase request of the registered subscriber terminal. Transmitting a file of the e-book to the purchaser terminal when the purchase of the book is selected and payment is confirmed; The publication mediation server brokers a copyright agreement between publishers through an electronic contract; E-book e-commerce method comprising a. delete 24. The method of claim 23, The publisher terminal registers an advertisement for its own publication in an advertisement mediation server so that an advertisement for its own publication can be inserted into an e-book produced by a third publisher's terminal. 24. The method of claim 23, The publication mediation server provides a view function through the purchaser terminal for the e-book rented by the buyer, and deletes it from the list of rentals after the end of the rental period. An e-book e-commerce method that provides an extension of the promised rental period and a viewing function through the purchaser terminal when the extension and payment are completed. 24. The method of claim 23, The publication mediation server is an e-book e-commerce method for mediating a copyright agreement between publishers.

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