KR101086919B1 - Apparatus and Method for Making Amends to Participator of On-Line Auction - Google Patents

Abstract

The present invention enables to provide a predetermined reward to a user (non-successful) who participated in the auction process but was not selected as a successful bidder in an online auction that allows a competitive transaction to be made through a communication network. Rewards are made by paying a portion of the online auction operator's revenue to each non-auction winner. In particular, if the non-auction winners who participated in the auction are configured to receive more rewards, even if the online auction of the bidding method continues to increase, it is possible to induce users to participate in the auction without notice of the other party. The auctioning procedure presented can be performed normally.

Online auction, bidding, non-auction winner, reward, revenue, participation

Description

Apparatus and Method for Making Amends to Participator of On-Line Auction}

The present invention relates to a non- successful bidder compensation device and method for online auctions, and in particular to the non- successful bidders who are not selected as a successful bidder in connection with the online auction service that allows the transaction to be made in a competitive manner through a communication network. To do that. As a result, more users do not hesitate to participate, thereby enabling the online auction service.

Advances in telecommunication networks and computer-related technologies are providing services that enable competitive-trade transactions to be made online. One of them is online auction service.

The competition conclusion method can be configured in various ways depending on the needs, but it can be divided depending on whether the users participating in the transaction can know the conditions of other competitors.

For example, let's take a look at an example of making a competitor's condition unknown, allowing each user to participate in a bid for a certain period of time (e.g. 30 days), keeping each other's bid confidential, and ending the period. In this case, the user with the highest bid can be selected as a successful bidder.

This method can only be activated if a high degree of confidence can be maintained for the entity hosting and executing the transaction (eg, the operator of an online auction system) because the bids of other users are unknown.

Such credibility is not easy to obtain even in public institutions, and it is more difficult to maintain a high level of credibility, especially in auctions conducted by private companies. Therefore, in order to provide an online auction service, a private company mainly uses a method of knowing the conditions of competitors.

An example of how to determine the conditions of competitors is to keep increasing bids by asking each user to bid higher than the recent bid.

However, this method is reluctant to participate quickly because they see each other's notices, and suddenly participates at the same time when the end of the participation period approaches. Accordingly, there is a problem that a high load is applied to the system and a bidding competition called a flower of an auction is difficult to occur.

Accordingly, the present invention has been made to solve the above problems, and while conducting an online auction in a way to know the conditions of the competitors, each user to participate in each other first without waiting until the last minute so that normal competition is achieved. An object of the present invention is to provide a non-auction winner compensation device and method for an online auction.

In order to achieve the above object, a non-bidder compensation device for an online auction according to the present invention is a user (non-successful) who is not selected as a successful bidder in conjunction with an online auction system that allows a transaction of a competitive conclusion method through a communication network. To reward them.

The non- successful bidder compensation device for online auction according to the present invention, when a successful bidder is selected in the online auction system, calculates the profit of the online auction operator according to the auction, and based on this, a compensation amount for determining the total compensation amount to be compensated for each non- successful bidder. A total amount determining unit; A distribution calculation unit configured to calculate a distribution amount to be distributed to each non- successful bidder by using a predetermined compensation distribution method within a range of the compensation amount determined through the compensation amount determination unit; And a compensation payment unit for paying each of the non- successful bidders in accordance with each distribution calculated in the distribution calculation unit.

The compensation amount determination unit may be configured to calculate the profit of the online auction operator using a fee received from the successful bidder in exchange for a bid, a participation fee received from each user who participated in the auction.

The distribution calculator may be configured to differentially calculate the distribution to be distributed to each non- successful bidder.

In this case, the distribution calculator may be configured to differentiate the distribution to be distributed to each non- successful bidder in the order in which each non- successful bidder participated in the auction.

In the non- successful bidder compensation method for online auction according to the present invention, the auction process is carried out in such a manner that an online auction system that enables a transaction of a competitive type to be made through a communication network can participate only with a bid higher than a bid of a recent participant. ; Selecting, by the online auction system, the successful bidder as the successful bidder when the auction entry period ends; Calculating, by the online auction system, the profits of the online auction operators according to the auction, and determining the total amount of compensation to be compensated for each non-auction winner based on the auction; Calculating, by the online auction system, a distribution amount to be distributed to each non-successful bidder using a predetermined compensation distribution method within the range of the determined compensation amount (the compensation distribution method may be configured to provide more distributions to non- successful bidders who have a fast bidding order). Configured to calculate); And the online auction system comprises the step of paying each of the non- successful bidder according to the distribution amount calculated for each non- successful bidder.

The total amount of compensation to be compensated for each non-successful bidder may be configured to calculate by multiplying a predetermined ratio by the profit of the online auction operator for the auction.

According to the present invention, users who participate in an online auction can obtain economic benefits by receiving a predetermined reward even if they are not selected as successful bidders.

In particular, if the rewards are distributed to the users who participated in the auction first, the economic benefit of the rapid participation allows each user to participate in the auction first by offering reasonable bids that can be offered without any waiting for the competitors' notice. Can be induced.

As a result, auctions conducted by private companies can be conducted according to the normal competition process, thereby contributing to the activation of online auctions.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Referring to FIG. 1, the online auction system 15 interfaces with each user computer 11 through various communication networks 13 such as a wired internet network or a wireless internet network, and allows users to compete with each other for an auction object. Based on the result, a successful bidder is selected so that the successful bidder can purchase the item.

According to the structure of the online auction system 15, each user computer 11 may be a variety of types such as a personal computer (PC) such as a desktop computer or a notebook computer, as well as a mobile phone or a personal digital assistant (PDA). And may be a computer device having performance.

Each user can use the user computer 11 to participate in a competitive type of transaction provided by the online auction system 15.

Hereinafter, unless otherwise stated, the term 'auction' shall be used as a comprehensive meaning of trading made by a competitive contract regardless of the dictionary meaning of the term. That is, auctions include bids as well as auctions in a dictionary.

Therefore, the auction is a successful bidder that can be selected as a successful bidder who can register the auctioned item, whether to let other users know the conditions such as bids offered by each user in order to win the auctioned item. It can be done in a competitive manner with various contents, such as whether the condition presents the highest price or the price closest to the winning bid price which is predetermined in secret.

In other words, the auction is limited to allow each user to compete with each other for a certain period of time, and to select one of the users as a successful bidder to purchase the auctioned item, but the competition is changed in various ways as needed. It can be configured.

The online auction system 15 may be variously configured according to the type of the communication network 13 connected to each user computer 11 or the contents of the online auction service. As one example, the online auction system 15 may be configured to interface with each user through an internet home page.

In this embodiment, the online auction system 15 stores a web server 15-1, which provides an internet home page and enables each user to use the auction service through the internet home page, and stores various information related to the online auction service. It may include the components generally required to provide an online auction service such as a database 15-2 to maintain.

Referring to FIG. 2, a process of auctioning through the online auction system 15 will be described.

First, the online auction system 15 posts an auction object on an Internet home page so that users can view detailed information about the item, or auctions such as auction participation conditions, successful bidding conditions, auction periods (auction participation period), and the like. The necessary information can be known in this regard (S21, S21-1).

The auction target item may be selected by the operator of the online auction system 15 and registered on the Internet home page, or may be configured so that each user directly registers an item to be sold to another user. Auction items may also be real estate, such as land or buildings, as well as any property that is allowed to trade.

If the auction entry period posted in step S21 starts (S22), the online auction system 15 allows each user 20-1 to participate in the auction of the corresponding item until the auction entry period ends (S23). S24).

Each of the users 20-1 participates in the auction in accordance with the auction participation conditions posted in step S21 in order to win the corresponding item (S23-1).

The auction entry period may be set in a variety of ways, such as setting a fixed period or proceeding until a specific auction end condition (for example, when a bid reaches a predetermined target price) is satisfied.

As described above, the competition setting method in the auction can be configured in various ways as needed.

As a specific example, the auction may be started with a minimum price set for the auction target item, and the users who participate in the auction may be configured to participate in the auction by offering a bid higher than a recent bid. In other words, if the minimum price was $ 10 at the start of the auction, the first-time user would have to bid a bid that exceeds $ 10 million (e.g. $ 11), and the second participant would bid a bid that exceeds the bid of the first participant (e.g. $ 1.50) Present it and participate.

At this time, step S23 provides a user interface (UI) that allows a user who wants to participate in the auction to check a bid of a recent participant and input his or her bid so that each user can participate in the auction.

When the auction entry period ends (S24), the online auction system 15 selects a successful bidder from each user participating in the auction (S25).

If the auction was carried out according to the method of increasing bids as in the example above, the user who participated in the auction would be selected as the successful bidder because the user would have suggested the highest bid.

The online auction system 15 may be configured such that only users who have paid a certain amount of deposit in order to prevent irresponsible auction participation and operate a more stable auction service may participate in the auction.

At this time, the online auction system 15 may recover all or part of the deposit as a penalty if an inappropriate situation such as not purchasing the corresponding item occurs even though it is selected as a successful bidder. In addition, the deposit may be returned to the user when the auction ends normally, or a portion of the deposit may be paid as a fee to enter the auction.

On the other hand, the online auction system 15 is interlocked with the non- successful bidder compensation device for the online auction according to the present invention (hereinafter, referred to as non- successful bidder compensation device), the non- successful bidder compensation device 17 participated in the auction, but the successful bidder It serves as a reward for the non-successful winners who were not selected.

Referring to FIG. 3, an exemplary embodiment of the non- successful bidder compensation device 17 may include a compensation total amount determination unit 31, a distribution calculation unit 32, and a compensation payment unit 33. It can be configured to include.

When the successful bidder is selected as the result of the auction in the online auction system 15, the compensation amount determining unit 31 calculates the profit of the online auction business operator according to the auction, and based on the total amount of the compensation to be compensated to each non- successful bidder. Determining the role.

Here, the online auction service provider refers to a business operator operating the online auction system 15, and 'revenue' should be understood to mean a money source in which the use rights have been generated for the online auction service provider as a result of performing the auction.

The method of calculating the profit of an online auction company may be configured in various ways as needed.

For example, the compensation amount determination unit 31 may calculate the profit of the online auction company based on the fee received from the successful bidder in exchange for the successful bid, the participation fee received from each participant of the auction. In addition, deposits or penalties, which are selected as successful bidders, but are stolen from users who do not purchase such items, may be processed as profits of online auction operators.

The compensation amount determination unit 31 may also be configured in various ways to determine the total amount of compensation to be compensated for each non- successful bidder based on the profits of the online auction operators.

For example, the total amount of compensation to be rewarded to each non-auction winner may be configured to be calculated by multiplying a predetermined ratio by the profit of the online auction operator resulting from the auction.

The distribution calculation unit 32 calculates a distribution amount to be distributed to each non- successful bidder within the range of the total compensation amount determined by the compensation amount determination unit 31, and is used to calculate a distribution to be distributed to each non- successful bidder. The compensation distribution method may be configured in various ways as needed.

An example of the compensation distribution method used by the distribution calculation unit 32 is configured to distribute the compensation evenly to each non- successful bidder.

That is, if the total amount of compensation determined by the compensation amount determination unit 31 is 450,000 won, and there are five non-successful bidders who participated in the auction but were not selected as successful bidders, a distribution of 90,000 won can be calculated for each non-successful bidder. have.

Another example of the compensation distribution method used by the distribution calculator 32 is configured to differentially calculate the distribution to be distributed to each non- successful bidder. As one method for this, the distributions to be distributed to each non- successful bidder may be configured to be differentiated according to the order in which each non- successful bidder participates in the auction. Then, the compensation is calculated so that the compensation for the first non- successful bidder is higher than the compensation for the non- successful bidder.

In particular, this approach prevents a situation in which the auction process allows users to know each other's bids and only participates at the end of the auction period. Bidding may be possible.

One example of differentiating the distributions to be distributed to each non-auction winner is to configure the distributions to be twice as different for each rank in the auction.

The compensation payment unit 33 serves to pay a corresponding compensation to each non-successor according to the distribution calculated by the distribution calculation unit 32.

The compensation payment unit 33 may pay a compensation amount to each non- successful bidder may be variously configured as necessary.

As an example of paying compensation, a method of depositing the compensation into each non-successor's account at a financial institution can be used.

Another example of paying the reward is to accumulate the reward in the form of mileage or points managed by the online auction system 15, and may be configured to be used by each non-successful bidder at a desired time.

Referring to Figure 4 will be described the overall overview of the compensation is differentially paid to each non- successful bidder in accordance with the present invention.

Participants A, Part B, Participant C, and Participant D each participated in an auction by increasing bids on the property to be auctioned. As a result of the auction, the property was awarded to Participant D for 100 million won.

In this case, it is assumed that the profit of the online auction company is set to 0.9% of the winning bid price, and that the total amount of compensation to be compensated in the name of the reward to each non- successful bidder is set to 50% of the profit of the online auction company.

Then, the compensation amount determining unit 31 calculates 900,000 won, which is 0.9% of the winning bid, as the revenue of the online auction company, and the total amount of compensation that will give 450,000 won, which is 50% of the profits of the online auction operators, to each non- successful bidder as a reward. Decide on

Accordingly, the distribution calculator 32 calculates the distribution of 300,000 won, 100,000 won, and 50,000 won, respectively, according to the order of participation of each non- successful bidder.

The compensation payment unit 33 pays the compensation amount of 300,000 won, 100,000 won, and 50,000 won, respectively, to the participants A, B, and C who are non- successful bidders according to the distribution calculated by the distribution calculation unit 32.

The example shown in FIG. 4 is merely for the sake of understanding of the description, and as described above, the calculation of the profit, the determination of the total compensation amount, and the calculation of the distribution amount of the online auction operator may be processed in various ways.

Referring to FIG. 5, an embodiment of a non-bidder compensation method for an online auction according to the present invention will be described.

When the auction process for a particular item is started (S51), the online auction system proceeds with the auction process during the auction participation period while allowing users interested in purchasing the item to participate in the auction through a communication network (S52, S53).

In particular, the auction performed by the online auction system in step S52 proceeds in such a way that only the bidder higher than the bidder of the latest participant can participate. That is, the non- successful bidder compensation method for the online auction according to the present invention is applied to an auction made up in a manner of gradually increasing the bid, the online auction system can specify a minimum price when the auction starts.

For example, if a minimum price of $ 85 was specified at the start of an auction, the first person to bid must offer a bid of at least $ 85 million (for example, $ 86), and the second participant must bid for a bid that exceeds the first participant's bid (for example, 90 million won).

To this end, the online auction system provides a user interface (UI) that allows a user who wants to enter the auction in step S52 to check a bid of a user who has recently entered the auction and input their own bid. Allow them to participate.

The auction entry period may be set in a variety of ways, such as setting a fixed period or proceeding until a specific auction end condition (for example, when a bid reaches a predetermined target price) is satisfied.

In addition, step S52 may be configured so that only users who have paid a certain amount of deposit in order to participate in the auction to prevent irresponsible auction participation and to operate a more stable auction service.

On the other hand, when the auction participation period is over, the online auction system selects the participants who presented the highest bid as a successful bidder (S54).

Since the auction proceeding in step S52 is made in such a way as to gradually increase the bid, the user selected as a successful bidder in step S54 becomes a user who has recently participated in the auction.

If the successful bidder is selected in step S54, a process of paying compensation to each non- successful bidder who participated in the auction but was not selected as a successful bidder is performed (S55 to S57).

First, the online auction system calculates the profits of the online auction operators according to the auction, and determines the total amount of compensation to be compensated for each non- successful bidder based on this (S55).

The method of calculating the profit of the online auction company in step S55 may be configured in various ways as necessary.

For example, the profit of an online auction operator may be calculated based on a fee received from a successful bidder in exchange for a successful bid and an entry fee received from each participant of the auction. In addition, deposits or penalties, which are selected as successful bidders, but are stolen from users who do not purchase such items, may be processed as profits of online auction operators.

In operation S55, various methods of determining the total amount of compensation to be compensated to each non-successor based on the profits of the online auction operator may be configured.

For example, it can be configured to calculate the profit of an online auction operator by multiplying a preset ratio.

The online auction system now calculates a distribution amount to be distributed to each non- successful bidder within the range of the total compensation amount determined in step S55 (S56). In particular, the reward distribution method used for calculating the distribution in S56 is configured such that a larger distribution is calculated for the non-successful bidder who has a quick auction entry order.

Since the auction proceeds in such a way as to increase the bid price, the recently participated user is selected as a successful bidder, while the reward to be distributed to each non-successful bidder is allocated to the user who participated in the auction more quickly.

This approach prevents users from seeing each other in an auction that lets them know their bids, and prevents them from joining at the end of the auction.

In S56, a distribution calculation method for calculating more distributions to non-auction winners whose auction order is quick may be configured in various ways as needed.

One example is to configure the distribution to be doubled for each rank in the auction. In addition, it is possible to combine methods such as considering the degree of participation time interval with previous participants, or dividing the auction participation period into several sections and re-differentiating the distribution calculation criteria for each section.

When the distribution amount to be distributed to each non-successful bidder is calculated in step S56, the online auction system pays the compensation amount of the corresponding distribution to each non- successful bidder (S57).

In step S57, a method of paying each non- successful bidder may be configured in various ways. For example, a method of depositing the compensation into the account of each non-tender established in a financial institution may be used.

Another example of paying compensation is to accumulate compensation in the form of mileage or points managed by the online auction system, and can be configured to be used at a desired time by each non-successful bidder.

With reference to Figure 6, we will look at the outline that the compensation is made according to the non-sold winner compensation method for online auction according to the present invention.

The auction item is an arbitrary real estate, and five people participated in the auction: Hong Gil-dong, Kim Sea, Lee Ha-eul, Gapdol, and Gap-soon Lee.

In other words, Hong Gil-dong participated in the auction with a bid of 86 million won on April 1, 2009, and Kim Bada participated in the auction with a bid of 88 million won on April 2, 2009. Participated in the auction by offering a bid of 90 million won, and Auction participated in the auction by offering a bid of 89 million won on April 4, 2009, and Gap Soon presented a bid of 100 million won on April 5, 2009. Participated in

In this case, it is assumed that the profit of the online auction company is set to 1% of the winning bid price, and the total compensation amount to be compensated to each non- successful bidder is set to 75% of the profit of the online auction company. It is also assumed that the individual distributions to be distributed to each non-auction winner will be doubled according to the participation rank.

As a result of the auction as described above, Gap-soon, which presented the highest bid (100 million won), is determined as the final successful bidder.

Then, since the revenue of the online auction service provider is set at 1% of the successful bid price, it becomes 1 million won, and the total amount of compensation to compensate each non- successful bidder becomes 750,000 won, which is 75% of the profit of the online auction service provider.

In addition, it is assumed that the individual distributions to be distributed to each non-auction winner will be doubled according to the ranking of participation, so the first participant Hong Gil-dong is 400,000 won, the second participant Kim Sea is 200,000 won, the third participant Hae-Nalul, and the fourth participant is 100,000 won. 50,000 won is calculated as the distribution amount for each.

Now, the online auction system pays 400,000 won, 200,000 won, 100,000 won, and 50,000 won to Hong Gil-dong, Kim Sea, Lee Hae-lul, and Gap-ri, respectively, according to the distribution calculated for each non- successful bidder.

On the other hand, the total amount of the distribution amount calculated in calculating the distribution amount to be distributed to each non- successful bidder in step S56 does not necessarily have to exactly match the total amount of the compensation amount calculated in step S55.

The above-described embodiments are intended to help the understanding of the present invention, and the present invention is not limited to the above-described embodiments and can be variously modified and implemented by those skilled in the art without departing from the spirit of the present invention. to be.

1 is an overview of a system in which an online auction is made,

2 is an overview of the process of making an online auction,

Figure 3 is an embodiment of a non- successful bidder compensation device according to the present invention,

4 is an example illustrating that compensation is made to a non- successful bidder according to the present invention;

5 is a view illustrating an embodiment of a non- successful bidder compensation method according to the present invention;

Figure 6 is another example for explaining that the compensation is made to the non- successful bidder according to the present invention.

DESCRIPTION OF THE REFERENCE NUMERALS

11: user computer 13: network

15: Online Auction System 15-1: Web Server

15-2: Database 17: Non-Bidder Compensation Device

31: Compensation amount determination unit 32: Distribution calculation unit

33: compensation payment

Claims (7)

In the non-tender compensation device for an online auction to provide a reward to the auction participants (non- successful bidder) that is not selected as a successful bidder in conjunction with an online auction system that allows a transaction of a competitive type through a communication network, A reward total amount determining unit for calculating a profit of an online auction operator according to the auction when a successful bidder is selected in the online auction system, and determining a total amount of compensation to be compensated to each non-auction winner based on the auction winner; A distribution calculation unit configured to calculate a distribution amount to be distributed to each non- successful bidder by using a predetermined compensation distribution method within a range of the compensation amount determined through the compensation amount determination unit; And Compensation payment unit for providing the compensation to each of the non- successful bidder in accordance with each distribution calculated in the distribution calculation unit, And the distribution calculator is configured to differentially calculate distributions to be distributed to each of the non- successful bidders according to the order in which each non- successful bidder participates in the auction. The method of claim 1, The compensation total amount determining unit is configured to calculate the profit of the online auction operator by using one or more of a fee received from the successful bidder in exchange for a successful bid, and a fee received from each user who participated in the auction. Successful bidder compensation device. delete delete Conducting an auction process in such a manner that an online auction system allowing a transaction of a competitive type to be made through a communication network can participate only at a bid higher than a recent participant's bid; Selecting, by the online auction system, the successful bidder as the successful bidder when the auction entry period ends; Calculating, by the online auction system, the profits of the online auction operators according to the auction, and determining the total amount of compensation to be compensated for each non-auction winner based on the auction; Calculating, by the online auction system, a distribution amount to be distributed to each non-successful bidder using a predetermined compensation distribution method within a range of the determined compensation amount (the reward distribution method is a distribution amount differentiated according to an auction participation order of each non-successful bidder); Configured to yield; And The online auction system comprises the step of paying each non- successful bidder in accordance with the distribution amount calculated for each non- successful bidder. The method of claim 5, Revenue of the online auction operator according to the auction is configured to be calculated using one or more of a commission received from the successful bidder in exchange for a successful bid, and an entry fee received from each user who participated in the auction. Way. The method of claim 5, The total amount of compensation to be rewarded to each of the non- successful bidder is configured to calculate by multiplying a predetermined ratio by the profit of the online auction operator for the auction.

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