KR101080653B1 - Electric wire attached on pasteboard and advertising apparatus having light - Google Patents

Abstract

The present invention relates to a cardboard-type wire and an advertisement device having a product lighting function using the same, wherein the cardboard-type wire is formed of an insulating board made of a synthetic resin material, and a bend line is formed to bend the middle portion of the insulating board in the width direction thereof. On one surface thereof, a pair of electrode terminals are formed to be parallel to each other with respect to the bend line, while one electrode terminal is far from the bend line, while the other electrode terminal is closer to the bend line than the one electrode terminal. Characterized in that formed,

Advertising apparatus of the present invention, the shelf inserting portion that is detachably fitted to the front end of the shelf on which the goods are displayed, and the module that is detachably mounted to the printed circuit board, a plurality of LED modules for illumination are arranged at regular intervals. In the advertising device is composed of a lighting frame formed in the upper portion, the lower portion, the lighting frame,

A billboard mounting groove formed vertically with the upper part opened and the lower part closed in a state where the upper part is opened and the lower part is closed while being partitioned from the shelf inserting part;

A cardboard wire which is bent into a U-shape on the basis of a bending line and installed to face each other in a state in which a pair of terminals have different heights from each other;

A light emitting billboard having an advertisement display portion and a price display portion engraved in an intaglio form on a rear surface of the upper portion exposed to the upper side of the advertisement display plate mounting groove while a lower portion thereof is inserted into the advertisement plate mounting groove;

On the printed circuit board and the printed circuit board having a length that can be inserted into the horizontal hole to be embedded in the horizontal hole formed in a state that penetrates the front and rear surface in the lower portion of the light emitting billboard inserted into the billboard mounting groove. A light emitting LED module having a plurality of LEDs arranged at regular intervals;

The invention is characterized in that it comprises a.

Cardboard type wire, advertising display, lighting frame, shelf insert, module insert, billboard mounting groove, tube insertion space, lighting LED module, light emitting LED module, elastic tube

Description

Electric wire attached on pasteboard and advertising apparatus having light}

The present invention relates to a cardboard-type wire and an advertisement device having a product lighting function using the same, and more particularly, a product is displayed by using a cardboard-type wire attached to one side of a thin insulating board while the electrode terminal of the thin plate is exposed. The present invention relates to an advertisement device detachably attached to a front end of a shelf to brightly illuminate a product displayed on a lower shelf and to display lightly the advertisement contents such as a logo of the product, a product name, and a price display.

In general, showcases where various products are displayed are equipped with lighting devices that brightly display the displayed products, and conventionally used display lamps mainly use fluorescent lamps or halogen lamps.

In the prior art, when a fluorescent lamp is installed on a display case, the light emitted from the fluorescent lamp has the advantage of illuminating all sides, while the lighting effect inside the showcase is halved by the light illuminated in front of the showcase. Since the light blocking plate must be installed to prevent the light of fluorescent lamps from penetrating the front of the showcase, the lighting facility cost of the showcase is increased. Also, when the shelf is installed in multiple stages, each shelf Since there is a need to install a fluorescent lamp and light blocking plate every time, there is a problem that the lighting facility costs are further increased.

In addition, the halogen lamp has a disadvantage in that a lot of heat is generated, which is not used in a showcase in which a product that is deteriorated by being sensitive to heat is displayed.

In addition, in the prior art, the electric wire is introduced into the showcase to supply power to the fluorescent lamp or the halogen lamp installed inside the showcase. In this case, when the lead wire is introduced to the place where the fluorescent lamp or the halogen lamp is installed inside the showcase. It is pointed out that the problem is that the wires are exposed inside the showcase, which reduces the display effect of the product.

The present invention has been proposed in order to solve all the problems shown in the prior art as described above, the cardboard wires that can supply power without exposing the wires inside the showcase, and display goods with bright lighting at low power consumption It is an object of the present invention to provide an advertising apparatus including a lighting frame for brightly illuminating, and a light emitting display panel detachably mounted to the lighting frame so as to display a bright light emitting advertisement contents such as a logo of a display product or a brand. It is invented with.

The present invention, as a means for realizing the above object,

First, the cardboard wire of the present invention,

A pair of electrode terminals are formed to be parallel to each other with respect to the bent line on one side of the insulating paper made of synthetic resin and the bend line is formed to bend the middle part of the width direction of the insulating paper. Is far from the bend line, while the other electrode terminal is formed at a position closer to the bend line than the one electrode terminal described above.

Next, the advertising device of the present invention,

Shelf inserts are detachably fitted at the front end of the shelves where goods are displayed, and module fittings are detachably mounted on the printed circuit board to which the LED module for lighting, which is arranged at a predetermined interval, is detachably mounted. In the advertising display device composed of a lighting frame,

The lighting frame,

A billboard mounting groove formed vertically with the upper part opened and the lower part closed in a state where the upper part is opened and the lower part is closed while being partitioned from the shelf inserting part;

A cardboard wire which is bent into a U-shape based on a bending line and inserted into the billboard mounting groove so as to face each other in a state in which the pair of terminals have different heights;

A light emitting billboard having an advertisement display portion and a price display portion engraved in an intaglio form on a rear surface of the upper portion exposed to the upper side of the advertisement display plate mounting groove while a lower portion thereof is inserted into the advertisement plate mounting groove;

The printed circuit board and the printed circuit board having a length that can be inserted into the horizontal hole to be embedded in the horizontal hole formed to penetrate the front and back surface in the lower portion of the light emitting billboard inserted into the billboard mounting groove. A light emitting LED module in which a plurality of LEDs arranged at intervals are formed;

And a control unit.

In addition, both ends of the light emitting LED module is characterized in that it is provided with a connection terminal that is electrically connected to a pair of electrode terminals formed in a cardboard type wire inserted into the billboard mounting groove of the lighting frame.

In addition, between the shelf inserting portion and the module fitting portion of the lighting frame elastically compressed by the tube insertion space opened only to the shelf insertion portion side, the shelf is inserted into the tube insertion space and inserted into the shelf insertion portion It is characterized in that it is further provided with an elastic tube for elastically holding the shelf.

According to the present invention, since the cardboard-type wires receiving power from the outside are installed in the advertisement board mounting grooves formed in the lighting frame attached to the ends of the shelves of the showcase, the electricity is supplied to the lighting LED module, so as to show the inner side of the showcase. Since the wires do not need to be wired, the display effect of the goods displayed on the showcases can be enhanced, and the lighting frame attached to the front end of each shelf is provided with the LED module for lighting to brightly display the goods on the billboard mounting groove. In the luminous billboard installed so that the upper part is exposed while the lower part is inserted, the product name and price display such as the logo, brand, etc. of the displayed products are displayed in a bright state so that the advertisement contents emitted from the luminous billboard are intrigued by the customers. Far in store with the effect of looking at it once more Even to provide the effect of the ad content so you can see clearly, and at the same time so that the light-emitting light-emitting billboards, which can easily find the bright light.

According to the accompanying drawings, a specific embodiment of a cardboard-type wire and an advertisement display device having a product lighting function using the same according to the present invention will be described in detail.

Figure 1 is a cross-sectional view of the assembled state of the advertising device for explaining the present invention, Figure 2 is a perspective view of the cardboard wire of the present invention, Figure 3 and Figure 4 is a side view and a U-shaped in the unfolded state of the cardboard wire of the present invention; Figure 5 is a view showing a state of use in a folded state, Figure 5 is a perspective view for showing the assembly state of the cardboard-type wires and LED module for lighting to the lighting frame of the advertising device of the present invention, Figure 6 is mounted to the lighting frame of the present invention 7 is an exploded perspective view of a light emitting billboard and a light emitting LED module, and FIG. 7 is an enlarged cross-sectional view of an assembled state of a cardboard-type wire and a light emitting billboard assembled to an advertisement board mounting groove of a lighting frame of the present invention, and FIG. 9 is a front view illustrating a state in which a billboard is mounted, and FIG. 9 is an intaglio processing state diagram of an advertisement display unit and a price display unit displayed on a back surface of a light emitting display panel of the present invention, and FIG. An auxiliary member which covers the billboard mounting groove of a frame perspective view, FIG. 11 shows an auxiliary member installed state diagram of the present invention.

Reference numeral 1 denotes an illumination frame, and the illumination frame 1 is detachably mounted to the front end of the shelf 100.

The lighting frame 1 has a shelf inserting portion 11 which is formed to be opened toward the rear so that the shelf 100 can be inserted and detached, and is formed below the linear inserting portion 11 and downwards toward the rear side. The module fitting portion 12 is inclined to the opening and the shelf inserting portion 11 is formed in a partitioned state, and the upper portion is opened in the front side of the shelf inserting portion 11 and the lower portion is closed vertically. Tube inserting space in which the upper part is opened so as to communicate with the shelf inserting portion 11 in a state formed between the formed billboard mounting groove 13 and the shelf inserting portion 11 and the module fitting portion 12 ( 14) is formed.

The module fitting portion 12 is formed in a state in which fitting grooves 12a and 12b into which both ends of the printed circuit board 21 in the width direction of the printed circuit board 21 are fitted face each other.

A feature of the present invention is that the billboard mounting groove 13 formed in a vertical cross-section in front of the lighting frame 1 is embedded with a wire for supplying power supplied from the outside to the lighting LED module (2), In addition, the billboard mounting groove 13 is inserted into the light emitting billboard 4 is installed vertically so that the advertisement display such as logos, brands and prices of the products displayed on the shelf to be able to advertise brightly.

To this end, first, the buried in the billboard mounting groove 13 formed in front of the lighting frame 1 is installed in order to energize the electricity supplied from the outside to each of the lighting LED module 2 and the light emitting LED module (5). The cardboard wire 3 will be described.

The cardboard-type wire 3 is a pair of electrode terminals 33 on the basis of a thin insulating board 31 formed of a synthetic resin material that does not conduct electricity, and a bend line 32 formed at an intermediate portion of one surface of the insulating board 31. ) 34 is formed to be parallel to each other in the exposed state.

The pair of electrode terminals 33 and 34 are formed of a thin copper plate to allow electricity to pass through, and the positive and negative wires of the current drawn from an external electric supply device are connected to each other. It is energized.

In addition, the pair of electrode terminals 33 and 34 may be formed at positions facing each other when the insulating sheet 31 is folded in a U shape with respect to the bend line 32, but the cutout is prevented in order to prevent a short circuit accident. When folded in a U-shape based on the curve 32, it is preferable to form so that the height is different from each other. Therefore, the pair of electrode terminals 33 and 34 are located on the right side of the drawing (see FIGS. 2 and 3) with respect to the bend line 32, and the one electrode terminal 33 is closer to the bend line 32. On the other hand, the other electrode terminal 34 located on the left side of the drawing is formed at a position farther from the bend line 32 than the one electrode terminal 33 described above.

Therefore, a pair of electrode terminals when the cardboard wire (3) configured as described above is inserted into the billboard mounting groove 13 of the lighting frame (1) in a state of folding the U-shaped with respect to the bend line (32) (33) and (34) are installed in a state where they are different from each other (see FIGS. 1 and 7) to prevent short circuit accidents, while supplying electricity supplied from the outside to the printed circuit board 21 of the LED module 2 for lighting. It is possible to supply electricity to the plurality of LEDs 22 arranged at intervals, in which case the (+), (-) wires of the incoming wires 71 drawn from the external electricity supply device (the LED module for illumination ( By connecting and connecting the pair of electrode terminals 33 and 34 formed on the printed circuit board 21 and the board-shaped wire 3 of 2), it is possible to supply electricity supplied from the outside to the LED module 2 for lighting. At the same time, a pair of electrode terminals 33 and 34 formed in the cardboard-type wire 3 Before it is possible to (see Figure 8)

And the cardboard wire (3) is used to cut to fit the length of the lighting frame (1) mounted on the front end of the shelf (100).

Next, a description will be given of the light-emitting billboard 4 which is inserted into the billboard mounting groove 13 of the lighting frame (1).

The light emitting board 4 is mainly made of a transparent acrylic plate, and on the upper, middle, and lower sides of the light emitting board 4, an advertisement display unit 41 for displaying a logo, a brand, etc. of the displayed products, and a product price are displayed. The price display section 42 and the horizontal hole 43 for embedding the light emitting LED module 5 is formed, respectively.

The advertisement display unit 41 and the price display unit 42 are processed into a structure in which the advertisement content and the price display of letters, numbers, symbols, etc. to be engraved are engraved in the engraved form, the advertisement display unit 41 and the price described above. As shown in FIG. 9, the display unit 42 may be engraved with a dod type or a spring type in an intaglio form, or may be engraved with a concave-convex portion such as a triangle, although not shown in the drawing.

On both ends of the horizontal hole 43, there are formed terminal receiving holes 44a and 44b extending downwards, respectively, for receiving connection terminals protruding from both ends of the LED module 4 for light emission, which will be described later. have.

 Next, the light emitting LED module 5 installed in the horizontal slot 43 of the light emitting board 4 will be described.

The light emitting LED module 5 has a plurality of LEDs 52 arranged on the printed circuit board 51 having a width equal to or smaller than the thickness of the light emitting board 4 at regular intervals, and the printed circuit board. On both ends of the 51, connection terminals 53 and 54 electrically connected to the pair of electrode terminals 33 and 34 formed in the cardboard-like wire 3 installed in the billboard mounting groove 13 are protruded. The connection terminals 53 and 54 are formed in different heights according to the positions of the pair of electrode terminals 33 and 34 formed in the cardboard-type wire 3. For example, as shown in the drawing (refer to FIG. 6), when both side connection terminals 53 and 54 are installed in a structure protruding downward, the lengths protruding downward are different from each other. That is, as shown in FIG. 7, one side connection terminal 53 connected to the electrode terminal 34 at a high position in the cardboard-type wire 3 protrudes downward in a short length, and the electrode terminal 34 is described above. The other side connecting terminal 54 connected to the electrode terminal 33 located at a lower position has a structure that protrudes long downward.

Although not shown in the drawing, the connection terminals 53 and 54 formed at both ends of the light emitting LED module 5 may have a structure protruding upward and downward in different directions. Both connection terminals 53 are provided only when the light emitting LED module 5 is assembled between the pair of electrode terminals 33 and 34 formed in the cardboard-type wire 3 installed in the billboard mounting groove 13. ) 54 is formed to protrude in the vertical direction.

On the other hand, at both upper ends of the open upper portion of the billboard mounting groove 13, inclined protrusions 13a which are inclined downward toward the inside are formed symmetrically to facilitate insertion of the light emitting billboard 4, and Just below the inclined protrusion 13a, the protrusion 13b protrudes while facing each other. The protrusion 13b does not move upward in the cardboard type wire 3 inserted into the billboard mounting groove 13. It is to restrain the both ends of the insulating cardboard 31 of the cardboard-like wire (3).

Next, the tube insertion space 14 formed in the illumination frame 1 will be described.

The tube inserting space 14 is formed between the shelf inserting portion 11 and the module fitting portion 12, the upper side of the tube inserting space 14 is cut open in an open state to be inserted into the tube inserting space The upper part of the tube 6 is made to protrude into the shelf insert 11.

The elastic tube 6 inserted into the tube inserting space 14 and protruding into the shelf inserting portion 11 as described above is formed in a hollow tube type with good elasticity, such as a rubber material, to the shelf inserting portion 11. The lighting frame 1 is elastically supported by the elastic tube 6 by being elastically supported by the compression force of the shelf 100 to be inserted into the tube insertion space 14 while supporting the bottom of the shelf 100 elastically. Will remain fixed to the shelf (100).

And the elastic tube 6 may be inserted into the same length as the tube insertion space 14, it is preferable in the insert operation to cut into a short length to be inserted into the tube insertion space 14 at a predetermined interval.

On the other hand, the both ends of the lighting frame (1) is mounted to the closing member (6) prefabricated, the (+), (-) wire of the incoming wire 71 introduced through the closing member 7 is mounted on the billboard Is connected to a pair of electrode terminals 33 and 34 of the cardboard wires 3 embedded in the grooves 13 so as to apply power supplied from the outside to the cardboard wires 3, The pair of electrode terminals 33 and 34 of the cardboard-type wire 3 and the LED module 2 for lighting are connected with (+) and (-) wires.

In addition, both inclined protrusions 13a exposed to both left and right sides of the light emitting billboard 4 inserted into the billboard mounting groove 13 of the lighting frame 1 or exposed when the light emitting billboard 4 is not installed. When the auxiliary member 8 is inserted into the cover member 8, the upper part of the notice plate mounting groove 13 can be concealed, thereby preventing foreign substances from being introduced into the billboard mounting groove 13. 11)

In addition, a light blocking tape or paint may be formed on the upper and left and right surfaces of the light emitting billboard 4 to prevent light emitted from the LED 52 of the light emitting LED module 5 from being emitted to the outside.

The operation of the present invention configured as described above will be described.

Finishing member (7) is mounted to the front end of the shelf (100) installed in the upper and lower multi-stage on the showcase for displaying and displaying a variety of goods the lighting frame (1) and then supply power from the outside After drawing into the inside, connecting the (+), (-) wire of the lead wire (71) to a pair of electrode terminals (33) 34 formed in the cardboard type wire (3), and when the power is supplied The plurality of LEDs 22 arranged on the printed circuit board 21 of the lighting LED module 2, in which electricity applied through the pair of electrode terminals 33 and 34 is inserted into the module fitting part 12, are turned on. The light emitting light is to brightly illuminate various products displayed on the lower side of the shelf 100, wherein the light emitted from the plurality of LEDs 22 only illuminates the goods displayed on the inside of the showcase. Customers who choose products on display in front of the showcase are comfortable without glare. You will be able to choose the items.

In addition, when the lower part of the light emitting board 4 is inserted into the lighting frame 1 in order to promote the product name or product logo of the displayed products and the price of the product or the manufacturing company that produced the product, the light emitting billboard 4 The pair of connection terminals 53 and 54 protruding from both ends of the printed circuit board 51 of the light emitting LED module 5 installed in the horizontal hole 42 formed in the lower part of the cardboard wire 3 are formed. It is electrically connected to the electrode terminals 33 and 34 so that the current applied to the pair of electrode terminals 33 and 34 is supplied to the LEDs 52 arranged on the printed circuit board 51 at an interval. While the LEDs 53 emit light, the light emitted from each of the LEDs 52 of the LED module 5 emits light through the horizontal holes 43 of the LED board 4 made of transparent acrylic. The incident light into the light emitting board 4 in the horizontal hole 42 Since the light is in a straight state, the reflection of the light is not very bright at the portion that is not engraved on the back side, whereas the light is not emitted brightly, while the price display part 42 and the advertisement display part 41 having the engraved light are formed. Since the amount of reflection is very large and the reflected light is emitted to the front of the light-emitting billboard 4, the letters, numerals, symbols or the like engraved in an engraved manner on the advertisement display unit 41 by the front of the light-emitting billboard 4. The picture is to emit light in a bright state, and the price display unit 42, etc., the price of the product will be bright light, so that customers can easily identify the logo, brand, or manufacturer of the display products, as well as the price of the pain You can see at a glance.

In addition, as described above, the advertisement contents and the price display emitted from the advertisement display unit 41 and the price display unit 42 of the light emitting billboard 4 can be seen well away from the showcase, so customers can purchase the products they want to purchase. Will be easy to find.

1 is a cross-sectional view of the assembled state of the advertising device for explaining the present invention

Figure 2 is a perspective view of the cardboard wire of the present invention

Figure 3 and Figure 4 is a side view and use state of the cardboard wire of the present invention

Figure 5 is a perspective view for showing the assembly state of the cardboard-type wires and LED module for lighting in the lighting frame of the advertising device of the present invention.

Figure 6 is an exploded perspective view of a light emitting board and a light emitting LED module mounted on the lighting frame of the present invention.

Figure 7 is an enlarged cross-sectional view of the assembly state of the cardboard-type wire and the light-emitting billboard assembled in the billboard mounting groove of the lighting frame of the present invention.

8 is a front view showing a state in which the light-emitting billboard mounted on the illumination frame of the present invention.

9 is an intaglio state diagram of the advertisement display unit and the price display unit displayed on the back of the luminous billboard of the present invention;

Figure 10 is a perspective view of the auxiliary member covering the billboard mounting groove of the lighting frame of the present invention

Figure 11 is an auxiliary member installation state of the present invention

[Description of Drawings]

1: Lighting frame 11: Shelf insert

12: module fitting portion 13: billboard mounting groove

14: tube insertion space 2: LED module for illumination

3: cardboard wire 31: insulating board

32: bending line 33,34: electrode terminal

4: luminous billboard 41: advertising display

42: price display section 43: horizontal construction

44a, 44b: terminal housing 5: light emitting LED module

53,54: Connection terminal 6: Elastic tube

7: finishing member 8: auxiliary member

Claims (4)

delete The shelf insertion unit 11 detachably fitted to the front end of the shelf on which the merchandise is displayed, and the LED module 2 for illumination in which the plurality of LEDs 22 are arranged at regular intervals on the printed circuit board 21 are detachable. In the advertising device consisting of a lighting frame (1) is formed in the upper and lower module fitting portion (12) that can be mounted, The lighting frame 1, A billboard mounting groove 13 formed vertically with the upper part opened in the front side of the lighting frame 1 and the lower part closed with the shelf inserting part 11; The inside of the billboard mounting groove 13 is bent in a U-shape on the basis of the bent line 32 is a pair of cardboard wires are installed so that the pair of electrode terminals 33, 34 are opposed to each other at different heights ( 3) and; On the back surface of the upper part exposed to the upper side of the billboard mounting groove while the lower part is inserted into the billboard mounting groove 13, the advertisement display part 41 and the price display part 42 are engraved in a negative shape. )and; The length that can be inserted into the horizontal hole 43 so as to be buried in the horizontal hole (43) formed in the state of penetrating the front and back surface in the lower portion of the light emitting billboard (4) inserted into the billboard mounting groove (13) A light emitting LED module 5 having a printed circuit board 51 and a plurality of LEDs 52 arranged on the printed circuit board at predetermined intervals; Advertising device with a product lighting function using a cardboard-type wire, characterized in that configured to include. The method of claim 2, Both ends of the light emitting LED module 5 are electrically connected to each of the pair of electrode terminals 33 and 34 formed in a cardboard-type wire 3 inserted into the billboard mounting groove 13 of the lighting frame 1. Advertising terminal with a product lighting function using a cardboard-type wire, characterized in that the connection terminal (53) (54) is provided. The method of claim 2, Between the shelf inserting part 11 and the module fitting part 12 of the illumination frame 1, the tube inserting space 14 opened only to the shelf inserting part side, and inserted into the tube inserting space, the shelf inserting Advertising device having a product lighting function using a cardboard-type wire, characterized in that it further comprises an elastic tube (6) for elastically compressed by the shelf (100) inserted into the part 11 to elastically hold the shelf. .

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