KR101053059B1 - Advertising method and server using online game guild - Google Patents

Abstract

Disclosed are a method and a server using an online game guild. The advertisement server using the guild in the online game receives online games and guild information associated with the users from the user's terminal, maintains a guild database including the users, the online games and the guild information, and the advertiser Receiving advertisement information from a terminal, determining a first user suitable for the advertisement information from the users based on the guild database, and obtaining first online game and first guild information associated with the first user from the guild database; Extract, and request the server of the first online game to change the identification information in the first online game associated with the first guild information into the advertisement information.

Online games, guilds, advertising

Description

ADVERTISEMENT METHOD AND SERVER USING GUILD INFORMATION OF ONLINE GAME}

One embodiment of the present invention relates to an online advertising method and server, and more particularly, to an advertising method and server using an online game guild.

The development of internet technology and the rapid increase of the population using the internet have led to the development of the advertising industry through the web. A large number of users connected through the Internet are targeted for advertisements, and the meeting of multimedia contents and advertisements is utilized in various areas.

On the other hand, the proliferation of online games in real time using the Internet is prominent. Mud, which can be installed on a personal terminal and connected to an Internet server, can be enjoyed by web games, mobile games using mobile phones, and web-based games. In particular, the fact that the game can be played in real time with other users attracts many users to the online game.

Recently, the increase of online game users is noticeable. Such an increase in the number of users enables the qualitative and quantitative growth of internet advertising using online games. In fact, advertisements exposed through online game access screens or advertisements exposed through online game sites are easily found on the web.

Embodiments of the present invention provide an advertising method and server using an online game guild that proposes a more innovative advertising method by using the identification information of the online game guild as an advertising means.

One embodiment of the present invention provides an advertisement method and server using an online game guild that brings about a large advertising effect at a low cost by effectively connecting online game users and advertisers.

One embodiment of the present invention provides an advertisement method and a server using an guild in an online game that enables more aggressive advertising marketing by performing advertisements through a plurality of users belonging to the guild.

According to an embodiment of the present invention, an advertisement method using an guild in an online game may include receiving online games and guild information associated with the users from a terminal of the users, wherein the users, the online games, and the guild information are received. Maintaining an included guild database, receiving advertisement information from an advertiser terminal, determining a first user suitable for the advertisement information from the users based on the guild database, and the first user from the guild database. Extracting the first online game and the first guild information associated with the request and requesting the server of the first online game to change the identification information in the first online game associated with the first guild information to the advertisement information. Include.

According to one aspect of the invention, the online games, the guild information and the advertising information is received via the web.

According to one aspect of the present invention, the guild database includes the users, the online games and the guild information is matched with each other.

In addition, according to one side of the present invention, the advertisement information is at least one of a text advertisement, a voice advertisement, an image advertisement or a video advertisement associated with the advertiser.

Further, according to one aspect of the present invention, the step of determining the first user from the users determines the first user based on the grade information of each of the users.

In addition, according to one aspect of the present invention, the rating information is the number of users, guilds, number of servers, service period, evaluation information, the number of guild members of each of the guild information and the evaluation of each of the guild information Is determined using at least one of the information.

In addition, according to one side of the present invention, the grade information is updated for each predetermined period.

According to one aspect of the present invention, the identification information includes at least one of a guild mark, a guild name, a guild message, or a guild name associated with the first guild information.

In addition, according to one aspect of the invention, the users are a guild master associated with the guild information.

In addition, the advertisement server using the guild in the online game according to an embodiment of the present invention receives the online games and guild information associated with the user from the terminal of the user, the receiving unit for receiving the advertisement information from the advertiser terminal, the A decision unit for determining users, a guild database including the online games and the guild information, a first user suitable for the advertisement information based on the guild database, and the first user from the guild database. An extraction unit for extracting the associated first online game and the first guild information, and a request unit for requesting the server of the first online game to change the identification information in the first online game associated with the first guild information to the advertisement information. Include.

One embodiment of the present invention can provide an advertising method and server using an online game guild that can propose a more innovative advertising method by using the identification information of the guild in the online game as an advertising means.

One embodiment of the present invention can provide an advertising method and server using the guild in the online game that can bring a large advertising effect at a low cost by effectively connecting the online game users and advertisers.

One embodiment of the present invention may provide an advertisement method and server using an guild in an online game that enables more aggressive advertisement marketing by performing advertisements through a plurality of users belonging to the guild.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings and the contents described in the accompanying drawings, but the present invention is not limited or limited to the embodiments.

1 is a block diagram illustrating an advertisement server 110 using an guild in an online game according to an embodiment of the present invention.

As shown in FIG. 1, the advertisement server 110 using an guild in an online game is linked with at least one advertiser server 131 or an advertiser terminal 132 through a web. In addition, the advertisement server 110 is linked with at least one user terminal 121 to 123 and at least one online game server 141 to 143 through the web.

According to an embodiment of the present invention, the advertisement server 110 receives the advertisement information from the advertiser server 131 or the advertiser terminal 132. In addition, the advertisement server 110 receives the user's online game and the guild information in the online game from the user terminals 121 to 123. At this time, the advertisement server 110 may receive the online game and the guild information after performing the membership registration process and authentication process for each user.

In addition, the advertisement server 110 stores the online games and guild information received from the user terminals 121 to 123 in the guild database 115, and the first user suitable for the advertisement information based on the guild database 115. Can be determined. In addition, the advertisement server 110 may request the online game server of the first user to change the identification information of the guild of the first user to the advertisement information.

As shown in FIG. 1, the advertisement server 110 includes a receiver 111, a determiner 112, an extractor 113, and a requester 114. In addition, the advertisement server 110 maintains a guild database 115 inside or outside. In this case, the receiver 111 may receive online games and guild information associated with the users from the terminals 121 to 123 of the users, and receive advertisement information from the advertiser server 131 or the advertiser terminal 132. have. Also, the determination unit 112 determines a first user suitable for the advertisement information from the users based on the guild database 115, and the extraction unit 113 is associated with the first user from the guild database 115. The first online game and the first guild information may be extracted. In addition, the request unit 114 may request the server of the first online game to change the identification information in the first online game associated with the first guild information to the advertisement information. In addition, the guild database 115 may include users, online games, and guild information.

The operation or control method of the advertisement server 110 will be described in more detail with reference to FIGS. 2 to 4 below.

2 is a flowchart illustrating an advertisement method using an guild in an online game according to an embodiment of the present invention.

As shown in FIG. 2, the advertisement method using the online game guild is performed in steps S201 to S206. At this time, step S201 and step S203 are the receiving unit 111, step S204 is the determining unit 112, step S205 is the extracting unit 113, and step S206 is the requesting unit 114. It can be performed by respectively. In addition, step S202 may be performed by the advertisement server 110. However, according to an embodiment of the present invention, the advertisement server 110 may include a storage unit (not shown) dedicated to input / output or management of the guild database.

In step S201, the receiving unit 111 receives online games and guild information associated with the users from the terminals of the users. At this time, the online games and guild information may be received via the web.

Specifically, the receiver 111 may receive an online game used by each of the users and guild information belonging to the online game from the terminals of the users. In this case, the users may be authenticated or registered users. For example, the receiving unit 111 may receive information about "Maple Story", which is an online game used by "Hong Gil-dong," from the terminal of the user "Hong Gil-dong", and "A Guild", which is a guild in the "Maple Story". Information may be received.

Further, according to an embodiment of the present invention, the users are guild masters associated with the guild information. Specifically, the users may be a guild master of the guild to which the users belong. At this time, the guild master may be one or a plurality of members determined through the creation or creation of the guild or the election of members belonging to the guild.

In step S202, the advertisement server 110 maintains a guild database including the users, the online games and the guild information. In this case, the users, the online games and the guild information may be matched to each other included.

3 is a diagram illustrating an example of another guild database according to the present invention.

As shown in FIG. 3, the guild database may include information about an online game and the guild information. In this case, the information about the online game may include a game name, the number of users, the number of guilds, the number of servers, the evaluation information, etc. The guild information may include a guild name, the number of guild members, evaluation information. In addition, as illustrated in FIG. 3, the users, the online games, and the guild information may be matched with each other.

For example, the advertisement server 110 may classify online games according to names, and store guild information for each classified online game. In addition, the advertisement server 110 may match and store a user associated with each of the guild information. In this case, the user may be matched with each of the guild information. In addition, as shown in FIG. 3, the guild database may include guild information or grade information stored in correspondence with users.

In step S203, the receiver 111 receives advertisement information from the advertiser terminal. At this time, the advertisement information may be received through the web. In addition, one example of the advertisement information includes at least one of a text advertisement, a voice advertisement, an image advertisement, or a video advertisement associated with the advertiser. For example, the advertisement information may be "SAMSUNG" which is text advertisement information about "Samsung Electronics" as an advertiser, a logo song which is voice advertisement information, a symbol of "Samsung Electronics" which is image advertisement information, or a promotional video of "Samsung Electronics". It may be any one of.

In addition, the advertisement information may be stored in a predetermined advertisement database, and the advertisement database may be stored by matching various parameters such as an advertisement strategy, an advertisement timing, and an advertisement content matched with each of the advertisement information.

In operation S204, the determination unit 112 determines a first user suitable for the advertisement information from the users based on the guild database. At this time, the determination unit 112 may determine the first user based on the rating information of each of the users. For example, the determination unit 112 may determine the first user in consideration of the degree of matching with the advertisement information or the degree of advertisement effect due to the matching. In this case, the matching degree or the advertisement effect degree may be determined through an algorithm that considers a weight.

In addition, according to an embodiment of the present invention, the determination unit 112, the number of users, the guild, the server, the service period, the evaluation information of each of the online games, the number of guild members of each of the guild information and the guild information The grade information may be determined using at least one parameter of each of the evaluation information. In this case, a weight may be applied to the parameter. For example, the determining unit 112 multiplies the number of users, the guild, the server, the service period, and the evaluation information of the online games by a weight of 1, and the number of guild members of the guild information matched to each of the online games, and evaluation. The information may be multiplied by a weight of 0.5 to determine rating information for the guild information or users.

In addition, the rating information may be determined differently according to advertiser or advertisement information. For example, advertising information for robots, sneakers, etc. that target children for advertising is weighted more on children's online games, and advertising information for adult products that target adults for advertising is added to adult online games. Many weights can be given.

In addition, according to an embodiment of the present invention, the grade information may be updated for each predetermined period. For example, the grade information may be updated every day, month or quarter. Therefore, the online game or guild information that is the target of the advertisement may be changed for each predetermined period.

In step S205, the extraction unit 113 extracts the first online game and the first guild information associated with the first user from the guild database. Referring to FIG. 3, the extractor 113 may extract an online game "Maple Story" and a guild information "B Guild" associated with a first user "Ikkeokjeong" from the guild database. At this time, the online game may include the game name, the number of users, the number of guilds, and the like of the online game, and the guild information may include the guild's name, the number of guilds, and the like.

In step S206, the request unit 114 requests the server of the first online game to change the identification information in the first online game associated with the first guild information to the advertisement information. Specifically, the request unit 114 identifies the first online game server based on the information about the first online game extracted from the guild database, accesses the first online game server, and connects the first guild to the first guild. The identification information associated with the information may be requested to reflect the advertisement information. At this time, one example of the identification information includes at least one of a guild mark, a guild name, a guild message, or a guild name associated with the first guild information.

In addition, according to an embodiment of the present invention, the first online game server may control an identification information setting interface of guild members in the first guild information in response to the request. For example, the first online game server may identify guild members in the first guild information and turn off the identification information setting interface of the identified guild members in response to the request. In addition, the first online game server may turn on the identification information setting interface of the identified guild members. At this time, the identification information setting interface is an interface for setting associated with the identification information. For example, the guild members may turn on or off the exposure of the identification information through the identification information setting interface.

In addition, according to an embodiment of the present invention, the first online game server may generate an advertisement guild associated with the first guild information in response to the request.

4 is a diagram illustrating an example of identification information in an online game associated with guild information according to the present invention.

As shown at 410, the first online game server receiving the request from the request unit 114 changes the guild mark located at the top of the characters belonging to the first guild to the advertisement information 411 in the image format. A part of the guild name may be changed into the advertisement information 412 in a text format. At this time, the guild name 413 of the first guild and the name 414 of the first user may be maintained.

As another example, as shown at 420, the second online game server changes the guild mark located at the top of the characters belonging to the second guild to the advertisement information 421 in the form of a movie poster, and names the guild. A part of may be changed into the advertisement information 422 in a text format that promotes the title and the release date of the movie. At this time, the guild name 423 of the second guild and the name 424 of the second user may be maintained.

The advertisement method using the online game guild according to the present invention is implemented in the form of program instructions that can be executed by various computer means can be recorded on a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined not only by the claims below but also by the equivalents of the claims.

1 is a block diagram illustrating an advertisement server using an online game guild according to an embodiment of the present invention.

2 is a flowchart illustrating an advertisement method using an guild in an online game according to an embodiment of the present invention.

3 is a diagram illustrating an example of another guild database according to the present invention.

4 is a diagram illustrating an example of identification information in an online game associated with guild information according to the present invention.

<Explanation of symbols for the main parts of the drawings>

110: Ad server using guild in online game

111: receiver

112: decision

114: request unit

115: Guild Database

Claims (17)

Receiving, at an advertisement server, online game and guild information associated with the user from a user's terminal; Maintaining, at the advertisement server, a guild database including the user, the online game, and the guild information; Receiving, at the advertisement server, advertisement information from an advertiser terminal; Determining, at the advertisement server, a first user from the user in consideration of the degree of matching with the received advertisement information or the degree of advertisement effect due to the matching; Extracting, at the ad server, first online game and first guild information associated with the first user from the guild database; And Requesting the server of the first online game to change the identification information in the first online game associated with the first guild information to the advertisement information. Advertising method using an online game guild comprising a. The method of claim 1, Receiving the online game and guild information, Receiving the online game and the guild information through a web Including, Receiving the advertisement information, Receiving the advertisement information through the web Advertising method using the guild in the online game comprising a. The method of claim 1, Maintaining the guild database, Matching and storing the user, the online game, and the guild information in the guild database; Advertising method using the guild in the online game comprising a. The method of claim 1, Receiving the advertisement information, Receiving, as the advertisement information, at least one of a text advertisement, a voice advertisement, an image advertisement, or a video advertisement associated with the advertiser. Advertising method using the guild in the online game comprising a. The method of claim 1, Determining a first user from the user, Determining the first user based on the grade information of each user; Advertising method using the guild in the online game comprising a. The method of claim 5, Determining a first user from the user, Determining the rating information by using at least one of the number of users, the number of guilds, the number of servers, the service period, evaluation information, the number of guild members of each of the guild information, or the evaluation information of each of the guild information. Advertising method using the guild in the online game further comprising a. The method of claim 5, Determining a first user from the user, Updating the grade information at predetermined intervals Advertising method using the guild in the online game further comprising a. The method of claim 1, The identification information, And a guild mark, a guild name, a guild message, or a guild name associated with the first guild information. The method of claim 1, The user, Advertising method using the guild in the online game, characterized in that the guild master associated with the guild information. The method of claim 1, The first online game server, And in response to the request, controlling an identification information setting interface of a guild member in the first guild information. A computer-readable recording medium in which a program for executing the method of any one of claims 1 to 10 is recorded. A receiving unit for receiving online game and guild information associated with the user from a user's terminal and receiving advertisement information from an advertiser terminal; A guild database including the user, the online game, and the guild information; A determination unit that determines a first user from the user in consideration of the degree of matching with the received advertisement information or the degree of advertisement effect due to the matching; An extraction unit for extracting first online games and first guild information associated with the first user from the guild database; And A request unit which requests the server of the first online game to change the identification information in the first online game associated with the first guild information to the advertisement information. Ad server using the online game guild comprising a. The method of claim 12, The determination unit, Ad server using an online game guild, characterized in that for determining the first user based on the rating information of each user. The method of claim 13, The determination unit, Determining the rating information using at least one of the number of users, the number of guilds, the number of servers, the service period, evaluation information, the number of guild members of each guild information, or the evaluation information of each guild information. Ad server using the online game guild characterized in that. The method of claim 13, The rating information, Ad server using the guild in the online game, characterized in that is updated at predetermined intervals. The method of claim 12, The identification information, And an at least one of a guild mark, a guild name, a guild message, or a guild name associated with the first guild information. The method of claim 12, The user, And an guild master associated with the guild information.

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