KR101027503B1 - Method for call back service using Radio Frequency Identification - Google Patents

Abstract

A call back service providing method using RFID is disclosed. In the method of providing a callback service using the RFID, a user terminal having an RFID reader function tags a tag attached to an advertisement to receive tag information stored in the tag, and the user terminal receives the tag information and a callback. back) transmitting information on the user terminal to be received to a server, the server identifying the telephone number to receive the call back based on the information on the user terminal, and transmitting it to a callback device, and the user terminal And receiving a call corresponding to the transmitted tag information.

Description

Method for providing call back service using RFID {Method for call back service using Radio Frequency Identification}

The present invention relates to a service method using advertisements, and more particularly, to a method in which a consumer can receive a call from an advertiser, instead of making a telephone call by tagging an RFID tag attached to the advertisement.

Unlike the shortcomings of conventional bar codes, RFID (Radio Frequency IDentification) technology can read remotely, record a variety of information, and can damage a lot of information. Due to the relatively low possibility of alteration and forgery, it has been spotlighted as a new MRL that can replace a machine readable label (MRL) such as an existing barcode.

The RFID system can be largely composed of three elements: a transponder (ie, a tag_, a tag reader (reader), and a host computer (or server)) capable of processing data. The tag includes a semiconductor chip made to meet various applications and requirements, and an antenna capable of receiving a frequency transmitted from the tag reader.

When the tag passes within the frequency effective range of the antenna included in the tag reader device, it detects a signal from the tag reader device and transmits useful data stored in the tag to the tag reader device.

The tag reader device includes an antenna for transmitting or receiving a radio wave, an electronic circuit portion for transmitting and receiving a tag and a radio wave, and a semiconductor chip in the tag reader device changes a signal coming from a tag or verifies and stores a signal of the data. Or transmit.

On the other hand, in modern society, they come into contact with various advertising media. In particular, advertisers want to advertise their products or services while circulating various advertisements. A consumer may view the telephone number of an advertiser or a sales office disclosed in an advertisement, and may inquire or place an order about a product or service disclosed in the advertisement by using the telephone number.

However, this method allows a consumer to make a phone call after remembering the telephone number disclosed in the advertisement directly or in a predetermined device (eg, a mobile device), or keep the advertisement itself to make a call to the telephone number disclosed in the advertisement. shall. In other words, when a user inquires about an advertisement or makes an order, the consumer has to make a phone call, so the consumer has to pay the cost, and remembers the phone number one by one and presses the phone number to make a call. have. In addition, even if the phone number is stored in the phone, it is inconvenient to make a call after searching the phone number.

Therefore, since consumers do not need to make phone calls through advertisements and do not pass the cost on to consumers, a method of increasing marketing effectiveness through consumer-oriented advertisements is required.

The technical problem to be achieved by the present invention is to automatically dial a phone number associated with an advertiser or advertisements by simply calling a tag without the inconvenience of pressing a phone number or searching a phone number through an RFID device. It is to provide a way to give convenience.

In a method of providing a callback service using RFID according to an embodiment of the present invention, a tag of a tag attached to an advertisement is received by a user terminal having an RFID function, and the tag information stored in the tag is received by the user terminal. And transmitting information about the user terminal to be called back to a server, wherein the server identifies a telephone number to be called back based on the information about the user terminal and transmits the telephone number to the call back device. And receiving a call corresponding to the tag information transmitted by the user terminal.

According to another aspect of the present invention, there is provided a method for providing a callback service using RFID, a user terminal having an RFID reader function, tagging a tag attached to an advertisement and receiving tag information stored in the tag, wherein the user terminal is Transmitting tag information and information on a user terminal to be called back separately from the user terminal to a server, wherein the server selects a telephone number to be called back based on information on the user terminal to be called separately from the user terminal; Identifying and transmitting the call back to the call back device; and receiving a call corresponding to the tag information transmitted by the user terminal to be called back separate from the user terminal.

The tag information may be information for identifying at least one of the advertisement or the provider of the advertisement.

The information on the user terminal may include at least one of a phone number assigned to the user terminal or a unique number of the user terminal.

The telephone corresponding to the tag information may include at least one of a telephone connected to a provider of the advertisement or an ARS telephone corresponding to the advertisement. The method for providing a call back service using the RFID may be stored in a computer readable recording medium.

In the method of providing a callback service using RFID according to the present invention, a telephone associated with an advertiser or an advertisement is automatically delivered to a consumer by simply tagging a tag without any inconvenience of pressing a phone number or searching a phone number through an RFID device. There is an effect that can give convenience to the consumer.

In addition, since consumers do not have a telephone cost, they can feel free to inquire or order advertisements, thereby effectively advertising.

In order to fully understand the present invention, the operational advantages of the present invention, and the objects achieved by the practice of the present invention, reference should be made to the accompanying drawings which illustrate preferred embodiments of the present invention and the contents described in the accompanying drawings.

Also, in this specification, when any one element 'transmits' data to another element, the element may transmit the data directly to the other element, or may be transmitted through at least one other element And may transmit the data to the other component.

Conversely, when one element 'directly transmits' data to another element, it means that the data is transmitted to the other element without passing through another element in the element.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Like reference numerals in the drawings denote like elements.

1 is a schematic data flow diagram of a method for providing a call back service using RFID according to an embodiment of the present invention.

Referring to FIG. 1, a callback service providing system using RFID according to an embodiment of the present invention is an RFID system, that is, an RFID tag 100, an RFID reader device 200, a server 300, and a callback device 400. It includes. The server 300 and the callback device 400 are separately shown in the drawings to indicate that they may be functionally and logically separated, and are not necessarily physically separate components.

The tag 100 may be attached to a specific advertisement, and the tag 100 may store predetermined tag information. The tag information may be a series of identification numbers, and the identification numbers may identify at least one of the advertisement, the provider of the advertisement (ie, the advertiser), or a sales person (eg, a branch) associated with the advertisement. Information. Of course, according to an embodiment, information about the advertisement, the provider of the advertisement (ie, the advertiser), or the sales person (eg, a branch) associated with the advertisement may be stored directly. As a result, the tag information may be information about the advertisement, the provider of the advertisement (ie, an advertiser), or a sales person (eg, a branch) associated with the advertisement, or information that can identify the advertisement.

Information about the tag information and the advertisement corresponding to the tag information, the provider of the advertisement (that is, an advertiser), a sales person (eg, a branch) associated with the advertisement, and the like may be stored in the server 300. have. According to an embodiment of the present disclosure, information about the tag information and the advertisement corresponding to the tag information, the provider of the advertisement (that is, the advertiser), the seller (eg, a branch) associated with the advertisement, and the like may be included in the RFID reader device ( It may be stored in the 200, it is preferably stored in at least one of the server 300 or the RFID reader device 200.

The RFID system may be composed of an RFID tag 100 and an RFID reader device 200. The RFID tag 210 is classified into a passive tag, a semi-active tag, and an active tag according to how the power is supplied, which is internally powered by a battery or the like. It depends on whether it is received or caused by an external RF signal.

In other words, the passive tag consists of a chip with a memory, a limited amount of logic, an antenna, and a substrate with a chip and a kind of antenna, and obtains energy from a signal of an RFID reader device and uses this energy to power the chip. It also provides its own signal. In addition, the semi-active tag uses an internal battery to power the chip and relies on an external RF signal to respond, while the active tag uses an internal battery to power both the drive and transmission. In order to respond, there is no need to receive energy from an external RF signal.

The RFID tag according to the embodiment of the present invention may use any of such a passive tag, semi-active tag, or active tag.

The RFID reader device 200 may include all mobile devices having a conventional RFID reader or having an RFID reader function. In particular, the RFID reader 200 may be a near field communication (NFC) terminal.

NFC communication is a proximity wireless communication technology, and means a technology that can communicate between devices at a distance of about 20cm. The NFC communication is possible by using magnetic field induction, and mainly uses a radio frequency (RF) band of 13.56 MHz, and recently, a communication speed of 424kbits / s may be achieved.

The NFC terminal refers to a terminal using such NFC communication technology, and may mainly be a mobile device (particularly, a mobile phone having a NFC function, a PDA, etc.). The NFC terminal can be mainly used in three types. That is, the NFC terminal may be used in a card emulation mode such as a contactless card, a reader mode that may be used as a reader such as an RFID tag, or a P2P mode that enables communication between two or more NFC terminals. The detailed description of the NFC terminal is well known in the NFC forum, so the detailed description thereof will be omitted.

1 illustrates a case in which the RFID reader device 200 is attached to or included in a mobile device, that is, a user terminal to receive a call back, such as an NFC terminal, but the RFID reader device 200 and the The user terminal (not shown) may be a separate device.

In addition, even if the RFID reader device 200 includes a function of an RFID reader such as an NFC terminal, the user terminal to be called back may be a separate device.

For example, the user has the RFID reader device 200 and the user terminal (eg, a mobile device) separately, and when the tag 100 is tagged using the RFID reader device 200, the user terminal ( For example, a mobile device).

Alternatively, when the RFID reader device 200 includes a mobile device and an RFID reader function together, such as an NFC terminal, the user may receive a call back to the RFID reader device 200, but a separate telephone device (eg, a wired device) may be used. Call back).

As a result, the RFID reader device 200 sends information on the user terminal to be called back to the server 300 regardless of whether the terminal information of the RFID reader device 200 (ie, the RFID reader device 200) or the separate user terminal information is used. Send it.

The information on the user terminal may include all information for identifying the telephone number to which the user is to call back. In particular, the information on the user terminal may include at least one of a phone number assigned to the user terminal or a unique number of the user terminal. That is, the information about the user terminal may be a phone number to be called back itself, but may be a unique number (eg, a serial number) of the user terminal, and in this case, a phone number corresponding to the unique number of the user terminal may be the server ( 300). According to the implementation example, the information about the user terminal may include various types of information, but as long as the information can identify the telephone number to be received by the user, it will be said to belong to the scope of the present invention.

In addition, the user may directly input the information on the user terminal. For example, a predetermined application installed in the RFID reader apparatus 200 for a method of providing a callback service using RFID according to an embodiment of the present invention is a telephone device (eg, the RFID reader apparatus 200) to receive a call back from a user in advance. Or a separate wired telephone device, etc.).

Then, when the RFID reader device 200 tags the tag 100, the application may transmit tag information and a number assigned to the user terminal input from the user to the server 300. Of course, if there is no number input from the user, the application may automatically transmit a phone number or a unique number of the RFID reader device 200.

As described above, the server 300 may store the tag information and information on an advertisement, an advertiser, a branch corresponding to the tag information in a predetermined storage device (not shown). In addition, the server 300 may further store a phone number to be called back corresponding to the information on the user terminal and the information on the user terminal.

In addition, in the system for providing a callback service using RFID according to an embodiment of the present invention, in order for the RFID reader device 200 to transmit and receive data to the server 300, a predetermined object directory service (ODS) server (not shown) is provided. It may further include.

That is, the ODS server (not shown) transmits the address information of the server 300 storing the information of the RFID tag 100 from the RFID reader device 200 to the RFID reader device 220. Can play a role. For example, the address information of the server 300 may be a unique resource identifier (URI) of the server 300. According to an embodiment, the RFID reader 200 may be directly connected to the server 300 without passing through the ODS server (not shown).

In addition, the server 300 may include a callback device 400 that may call back to a user terminal, or the server 300 and the callback device 400 may interwork. The callback device 400 is automatically assigned to a user terminal, or any device having a function to call back to a user-specified telephone device (for example, a computer and telephony integration (CTI) device and an auto calling service ACS). Device).

The server 300 may identify an advertisement, an advertiser, or a branch based on the tag information received from the RFID reader device 200, and predetermined predetermined ARS according to the identified advertisement, the advertiser, or the branch. (automatic response system) A telephone can be connected to the system. Alternatively, the server 300 automatically dials out the user with the identified advertiser (or an agent according to an implementation example) in association with the callback device 400 based on the received information about the user terminal. You can also do That is, when it is confirmed that the user receives the call, it may provide a function for connecting to the advertiser. In this case, the advertiser is used to include a person (eg, a counselor, etc.) working for the advertiser.

Referring to the callback service providing method using the RFID according to an embodiment of the present invention.

The RFID reader device 200 may tag the tag 100 (S100). Tagging refers to an operation in which the RFID reader 220 reads information stored in an RFID tag.

Then, the RFID reader device 200 may receive tag information from the tag 100 (S100). The RFID reader device 200 may transmit the received tag information and information on the user terminal (for example, a phone number designated by a user, a phone number automatically assigned or a terminal unique number, etc.) to the server 300. (S110).

The server 300 identifies an advertiser or advertisement corresponding to the tag information based on tag information, and identifies a telephone number to be called back based on the information on the user terminal to call back device 400. Can be transmitted (S120). In addition, according to an embodiment, identification of the advertiser or the advertisement and identification of a phone number to be called back may be performed by the callback device 400.

Then, the callback device 400 may call back to the designated user terminal or the RFID reader device 200 (S130).

The method for providing a callback service using RFID according to an embodiment of the present invention may be implemented as computer readable codes on a computer readable recording medium. Computer-readable recording media include all kinds of recording devices that store data that can be read by a computer system. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, hard disks, floppy disks, optical data storage devices, and the like, as well as carrier wave (eg, transmission over the Internet). It also includes implementations in form. The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion. And functional programs, codes and code segments for implementing the present invention can be easily inferred by programmers in the art to which the present invention belongs.

Although the present invention has been described with reference to one embodiment shown in the drawings, this is merely exemplary, and those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

BRIEF DESCRIPTION OF THE DRAWINGS In order to better understand the drawings cited in the detailed description of the invention, a brief description of each drawing is provided.

1 is a schematic data flow diagram of a method for providing a call back service using RFID according to an embodiment of the present invention.

Claims (6)

Tagging a tag attached to an advertisement by a user terminal having an RFID reader function to receive tag information stored in the tag; Transmitting, by the user terminal, the tag information and information on the user terminal to be called back to a server; Identifying, by the server, a telephone number to be called back based on the information on the user terminal and transmitting the telephone number to the call back device; And And receiving a call corresponding to the tag information transmitted by the user terminal. Tagging a tag attached to an advertisement by a user terminal having an RFID reader function to receive tag information stored in the tag; Transmitting, by the user terminal, the tag information and information on the user terminal to be called back separately from the user terminal to a server; Identifying, by the server, a telephone number to be called back based on information on a user terminal to be called back separate from the user terminal and transmitting the telephone number to a call back device; And And receiving a call corresponding to the tag information transmitted by a user terminal to receive a call back separate from the user terminal.  The method of claim 1 or 2, wherein the tag information, Method for providing a callback service using RFID that is information that can identify at least one of the advertisement or the provider of the advertisement. The method of claim 1, wherein the information about the user terminal, Method of providing a call back service using an RFID comprising at least one of a telephone number assigned to the user terminal or a unique number of the user terminal. According to claim 1 or 2, wherein the telephone corresponding to the tag information, And at least one of a telephone connected to a provider of the advertisement or an ARS telephone corresponding to the advertisement. delete

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