KR100979740B1 - Method and apparatus for generating connection information - Google Patents

Abstract

PURPOSE: A method and an apparatus for generating access information are provided to generate access information of each access terminal, thereby providing precise access statistics. CONSTITUTION: A script inserting unit(154) automatically inserts a script for generating an access information on a popup window to be opened according to a call of an open function. The URL of the popup window is analyzed. When a parameter necessary for statistical analysis is not included in the analyzed URL, a parameter adding unit(156) adds a parameter to the URL according to a preset rule. An access information transmitting unit(158) transmits access information for the popup window of a terminal of a connected person to an access statistic server.

Description

Apparatus and method for generating connection information {METHOD AND APPARATUS FOR GENERATING CONNECTION INFORMATION}

The present invention relates to an apparatus and method for generating connection information.

When an Internet user visits a specific website on the Internet, a web server that operates the website automatically stores information such as the visitor's IP address and the number of accesses. This is called log information.

The operator of the web site analyzes this log information so that the visitor's behavior on the web server, such as the number of visits, the number of visits, and the page views of his web site, that is, how many of the visitors were pure visitors, You can identify the characteristics and behaviors of users who visit your website, such as whether you have visited the site or not.

In particular, in the case of an e-commerce website, the number of visits representing the number of visitors to the website and the number of purchase conversions representing the number of buyers who purchase the item among the visitors are important data for efficiently managing the website. It is used.

However, the conventional technology merely shows the cumulative number of accesses of all the visitors who access the web site, and does not distinguish the case where the same visitor accesses the web site multiple times, and the same visitor is twice in the number of purchase conversions. Since it is not possible to distinguish the case of purchasing more than, there was a problem that the statistical calculation results using the number of visits and the number of purchase conversion is unreliable.

The access statistics providing service using the log information is provided only for a specific web page in the web site. However, in this case, there is a problem in that it is not possible to provide statistics about how many unique visitors visited each web page, and how each user visited.

Some embodiments of the present invention provide an apparatus and method for generating connection information capable of generating connection information for a web page included in a web site and a derived page included in each web page.

In addition, some embodiments of the present invention determine whether the URL parameter is missing for the popup window, and add the missing parameter.

As a technical means for achieving the above-described technical problem, the first aspect of the present invention is a derivative page analysis unit for determining whether a derived page is included in the web page, as the web page is loaded on the accessor terminal, the determination As a result, when the derived web page includes the derived page, a connection information generation script inserting unit inserting a script for generating access information in the derived page and the derived page of the visitor terminal according to execution of the inserted script. And a connection information transmission unit for generating the connection information for the transmission information and transmitting the connection information to the connection statistics server, wherein the derived page is one or more of a frame, an iframe, and a pop-up window.

In addition, according to the second aspect of the present invention, as a web page is loaded on a visitor terminal, determining whether a derived page is included in the web page, and if the derived page is included in the loaded web page as a result of the determination; And inserting a script for generating access information into the derived page, and generating access information for the derived page of the accessor terminal according to the execution of the inserted script, and transmitting the generated access information to an access statistics server. The derived page provides a method of generating connection information, which is one or more of a frame, an iframe, and a popup window.

According to the problem solving means of the present invention described above, it is possible to generate connection information for all the web pages included in the web site. In particular, as the composition of web pages has recently diversified, the use of derived pages such as frames, iframes, or pop-up windows has greatly increased. Accordingly, connection information of each visitor terminal can be generated, thereby providing more accurate access statistics. Can provide.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is "connected" to another part, this includes not only "directly connected" but also "electrically connected" with another element in between. . In addition, when a part is said to "include" a certain component, which means that it may further include other components, except to exclude other components unless otherwise stated.

In this specification, a “pop-up window” is a new window generated by a specific website to display certain content. In addition, a new image created when the website is first loaded, as well as a specific image, link or It also includes new windows that are created when a button or the like is clicked.

As used herein, the term “frame” refers to a portion of a web page having an independent URL by dividing the web page. When creating a web document, a frame may be set through tags such as <frame> or <iframe>.

1 is a diagram illustrating a configuration of a system for providing access statistics information according to an embodiment of the present invention.

The access statistics information providing system 100 includes one or more visitor terminals 110, a web server 120 that provides a website 130 including one or more web pages, and an access statistics server 140.

The visitor terminal 110, the web server 120, and the access statistics server 140 may be a local area network (LAN), a wide area network (WAN), or a value added network (VAN). Connection can be made through a wired network, a mobile radio communication network, a satellite communication network, Bluetooth, Bluetooth, a wireless broadband Internet (Wibro), or a high-speed downlink packet access (HSDPA).

One or more visitor terminals 110 access a web site 130 provided by the web server 120, for example, a web site having an address of “example.com” through the HTTP protocol. To this end, the accessor terminal 110 is provided with an IP address for accessing the Internet, and a web browser for internet browsing is installed.

Here, the visitor terminal 110 may include a desktop computer, a notebook computer, a laptop computer, and a personal portable terminal, and the portable terminal is a wireless communication device that guarantees portability and mobility, and includes a personal communication system (PCS) and a GSM. (Global System for Mobile communications), Personal Digital Cellular (PDC), Personal Digital Assistant (PDA), Code Division Multiple Access (CDMA) -2000, W-Code Division Multiple Access (W-CDMA), Wireless Broadband Internet (Wibro) It includes all kinds of handheld based wireless communication devices such as terminals.

The web server 120 provides a web site 130 so that the visitor terminal 110 can access each web page included in the web site 130 through various networks.

Web site 130 includes a web site that is possible to e-commerce sales and purchase of goods online, the above-mentioned 'goods', for example,' type goods such as' household goods' sold in supermarkets (有形財) and 'hair cut service' provided by beauty salons, or 'intangible', such as 'car wash service' provided by car washes.

Web site 130 includes a plurality of web pages. In addition, through the access information generation unit 150 included in the web site 130, it generates the access information of the accessor terminal for each web page, and transmits it to the access statistics server 140.

Meanwhile, in the present invention, the access information is generated through the access information generation unit 150 for each web page included in the web site. In addition, in the present invention, access information is generated through the access information generation unit 150 for frames or pop-up windows included in each web page.

The access information generator 150 is driven as the web site is loaded in the visitor terminal 110 to generate access information, and transmits the access information to the access statistics server 140. The access information generator 150 may be coded through a script language such as JavaScript or VBSscript, and the web document in which the script is inserted is executed in the accessor terminal 110. In addition, the present invention intends to generate connection information for a derived page such as a frame or pop-up window included in a web page. This will be described later in detail.

The access information generation unit 150 reads the unique ID given to the accessor terminal 110. The unique ID is a cookie stored in a storage device provided in each visitor terminal, user data using user data behavior, and flash using a shared object class of Macromedia Flash. It can be stored in any one of the data.

Subsequently, when the accessor terminal 110 assigned a unique ID accesses each web page, the access statistics server 140 generates a unique ID of the accessor terminal 110 through the access information generation unit 150 included in each webpage. Each visitor terminal 110 can be identified by reading.

In addition, the connection information generation unit 150, the previous URL information, the current URL information, the inflow keyword and whenever the browser running on the visitor terminal 110 loads or unloads a web page. The page movement count information is generated and transmitted to the access statistics server 140.

The previous URL information can be obtained through a referrer function, which is information about the URL of the web page before the web page currently loaded in the browser. The number of page movement information refers to the number of times the web page has been moved since the browser is run, and can be grasped through history information of JavaScript.

The access statistics server 140 records various connection information transmitted from a web site, generates various statistical information, and provides the generated statistical information to an administrator terminal (not shown) of the web server. The access statistics server 140 includes a connection information manager 142, a connection statistics manager 144, a connection information generator 146, and a database 148.

The access information manager 142 receives the access information for each web page generated through the access information generator 150 and stores it in the database 148. The access information includes information on each terminal, information on loading and unloading times of the web page, information on the address of the current web page, previous URL information, inflow keyword and page movement count information.

On the other hand, if the unique ID received through the access information generation unit 150 is the same as the unique ID stored in the access statistics server 140, it is determined that the same accessor, otherwise it is determined to be a new accessor. Meanwhile, the identifier of the visitor terminal may be generated and stored in the database 148 according to a scheme separate from the unique ID stored in the accessor terminal.

In addition, the access information management unit 142 is connected to the unique ID received through the access information generation unit 150, loading time, unloading time, current URL information, previous URL information, inflow keyword, page of the visitor terminal 110 Access information including the number of movement information is received and stored in the database 148 for each item.

Meanwhile, the previous URL information and the inflow keyword included in the access information are analyzed by reading a referrer value from the visitor terminal 110. For reference, the referrer value is inflow path information that is recorded when the web surfer visits each web site through a hyperlink at the visitor terminal 110, and the access time (time when the hyperlink is clicked) is immediately It includes information such as previously visited sites, inquired keywords, IP address of the visitor terminal 110, and the like.

When the visitor terminal 110 accesses a web site through a keyword search advertisement, the referrer value includes information indicating an advertiser that serves (or displays) a keyword search advertisement, for example, an URL address and a keyword of the advertiser. May be included.

The access statistics manager 144 generates access statistics from the access information stored in the database 148 according to a request of the manager terminal of the web page and transmits the access statistics to the manager terminal. That is, when the access statistics manager 144 receives a search condition for statistical inquiry from the manager terminal, the access statistics manager 144 corresponds to the search condition according to the unique identifier of the access terminal 110 based on the access information accumulated in the database 148. The connection statistics can be calculated. For example, statistical information such as total number of connections, number of unique visitors, purchase conversions, purchase conversion rate for total number of connections, purchase conversion rate for number of unique visitors, or residence time that accumulated the time that the website was kept connected. Create

The connection information generation unit providing unit 146 provides the web server with the connection information generation unit 150 to be inserted into the web site 130. The connection information generation unit 150 provided in the present invention generates connection information for not only a web page included in each web site but also a frame and a pop-up window.

The database 148 stores various connection information, connection statistics, and the like. In the case of the access information, the loading time of the web page, the unloading time, the URL information of the current web page, the URL information of the previous web page, the inflow keyword, and the number of page movements are stored for each accessor terminal. In addition, the total number of times of connection, the number of unique visitors, the number of purchase conversions, the purchase conversion rate for the total number of connections, the purchase conversion rate for the number of unique users, or the accumulated time of staying in the website is accumulated. Statistical information such as is stored.

Now, a detailed configuration of the connection information generator 150 will be described.

2 is a diagram illustrating a detailed configuration of a connection information generation unit according to an embodiment of the present invention.

The access information generator 150 includes a derived page analyzer 152, a script inserter 154, a parameter inserter 156, and a access information transmitter 158.

For reference, the components illustrated in FIGS. 1 and 2 according to the embodiment of the present invention mean software components or hardware components such as a field programmable gate array (FPGA) or an application specific integrated circuit (ASIC), and have predetermined roles. Perform.

However, 'components' are not meant to be limited to software or hardware, and each component may be configured to be in an addressable storage medium or may be configured to reproduce one or more processors.

Thus, as an example, a component may include components such as software components, object-oriented software components, class components, and task components, and processes, functions, properties, procedures, and subs. Routines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables.

Components and the functionality provided within those components may be combined into a smaller number of components or further separated into additional components.

Derived page analysis unit 152 analyzes the web page, and checks the information on the derived page included in the web page. In this case, the derived page may include a frame, an iframe, and a popup window. Since derived pages have independent URL addresses, it is necessary to record access information for each derived page and generate access statistics for each derived page.

The derived page analysis unit 152 analyzes the tag of the web page and checks whether the derived page is included in the web page and whether the corresponding derived page is in the form of a frame or a popup window. For example, when <frame>, <iframe>, etc. are set in a tag of a web page, it is determined that a derived page in a frame form is included. Also, when a function such as window.open is called, it is determined that a derived page in the form of a popup window is included.

The script insertion unit 154 automatically inserts a script for generating access information into the identified derived page to generate access information for the derived page as the derived page is loaded in the visitor terminal 110.

3A and 3B illustrate a portion of code for inserting a connection information script into a derived page according to an embodiment of the present invention.

3A discloses code for setting a function for inserting a connection information generation script into a popup window when the derived page is a popup window.

3B also discloses code for setting a function for inserting a connection information generation script into a frame when the derived page is a frame.

Through this process, it is possible to generate access information for each of the derived pages included in the web page.

The parameter inserter 156 adds a parameter to the URL of the popup window of the derived page. The URL parameter is a value that is added to the URL of the popup window to define various properties related to the popup window. For example, the URL parameter may be used as a value for classifying a product category or a type of a product or classifying an event in a web site that performs e-commerce. Alternatively, it may be used as a value for performing member classification or setting a specific period of time. This URL parameter may be added in advance by the operator of the web site. However, when URL parameters are manually input by an operator or the like, such URL parameters may be missing. As such, if the popup window is missing the URL parameter, the missing value is automatically inserted.

The missing parameter may be generated based on the URL information. For example, when a pop-up window is opened by clicking a specific image included in a web page, the address of the clicked image may be used as a URL parameter. You can also use the address of the parent window that opens the popup window as the URL parameter. The rules for generating URL parameters can be sufficiently changed according to the user's choice.

4 is a diagram illustrating a part of code for adding a URL parameter to a URL of a pop-up window according to an embodiment of the present invention. As shown, we declare a function (addParam) that adds a parameter, and automatically adds the parameter if the URL parameter is missing.

On the other hand, in order to add parameters, a method of overriding a built-in function of a script language that opens a popup window may be used. In JavaScript, a popup window is opened using a popup window open function (for example, window.open). Thus, the developer would use the window.open function to open a popup window. At this time, in the present invention, when the window.open function is called according to the loading of the web page, not only the pop-up window is created but also a function of inserting a connection information generation script and adding a URL parameter is performed. To do this, when the window.open function is called, the user-defined function with the addition of access information generation script insertion and URL parameter addition function is executed according to the overriding method.

5 is a diagram illustrating a part of code for executing a pop-up window according to an embodiment of the present invention.

As shown, the user-defined function (_HWOovR.winOpen.Call) is declared (overridden) when the window.open function is called. In addition, the user declaration function called according to the declaration performs a function of inserting a connection information generation script into a derived page and adding a URL parameter.

Referring back to FIG. 2, the access information transmitter 158 transmits access information about a derived page of the accessor terminal 110 generated according to the execution of the inserted script to the access statistics server 140. When there is no derived page in the web page, the access information of the accessor terminal 110 for the web page is transmitted to the access statistics server 140. Therefore, the URL to which the parameter is added is recorded as the connection information.

6 is a flowchart illustrating a method of generating access information according to an embodiment of the present invention.

First, a web page is loaded on the visitor terminal 110 (S610).

Next, the derived page included in the web page is analyzed by the access information generator 150 inserted in the web page (S612).

As a result of the analysis, when a frame is included (S614), a script for generating access information is inserted into the frame (S616). In this case, the frame includes the above-described iframe.

In addition, when the analysis result pop-up window is included (S618), a script for generating access information is inserted into the pop-up window (S624). In this case, the popup window determines whether the URL parameter is missing, and if the URL parameter is missing (S620), the URL parameter is added according to a preset rule (S622).

Next, connection information for each derived page is generated according to the operation of the access information generating script included in each derived page (S626), and the generated access information is transmitted to the access statistics server 140 (S628). . In this case, the access information includes identification information of the visitor terminal, information on the loading time and unloading time of the web page, URL information of the current web page, URL information of the previous web page, inflow keyword and page movement count information. . In addition, when a parameter is added to the URL of a pop-up window, the URL to which the parameter was added is generated as connection information.

One embodiment of the present invention can also be implemented in the form of a recording medium containing instructions executable by a computer, such as a program module executed by the computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, computer readable media may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transmission mechanism, and includes any information delivery media.

While the methods and systems of the present invention have been described in connection with specific embodiments, some or all of those elements or operations may be implemented using a computer system having a general purpose hardware architecture.

The foregoing description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is shown by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

1 is a diagram illustrating a configuration of a system for providing access statistics information according to an embodiment of the present invention.

2 is a diagram illustrating a detailed configuration of a connection information generation unit according to an embodiment of the present invention.

3A and 3B illustrate a portion of code for inserting a connection information script into a derived page according to an embodiment of the present invention.

4 is a diagram illustrating a part of code that inserts a URL parameter into a URL of a pop-up window according to an embodiment of the present invention.

5 is a diagram illustrating a part of code for executing a pop-up window according to an embodiment of the present invention.

6 is a flowchart illustrating a method of generating access information according to an embodiment of the present invention.

Description of the main parts of the drawing

100: access statistics information providing system 110: accessor terminal

120: Web server 130: Web site

140: access statistics server 150: access information generation unit

152: Derived page analysis unit 154: Connection information generation script insertion unit

156: parameter addition unit 158: connection information transmission unit

Claims (14)

In the connection information generating device, If the web page includes a pop-up window open function, the script insertion unit for automatically inserting a script for generating connection information in the pop-up window to be opened according to the call of the open function, A parameter adding unit for analyzing a URL of the pop-up window to be opened and adding the parameter to the URL according to a preset rule when the analyzed URL does not include a parameter for statistical analysis; Including a connection information transmission unit for transmitting the connection information for the pop-up window of the accessor terminal generated according to the execution of the inserted script to the connection statistics server, And the access information transmitter transmits the URL including the parameter added by the parameter adder to the access statistics server as address information on the popup window. The method of claim 1, And the parameter adding unit adds, as the parameter, a URL of a parent window that has generated the pop-up window. The method of claim 1, And the parameter adding unit adds an address of an image or a button linked to the popup window to generate the popup window as the parameter. delete delete delete The method of claim 1, The access information may include at least one of identification information of the visitor terminal, information on loading and unloading times of the web page, URL information of a current web page, URL information of a previous web page, an inflow keyword, and page movement count information. Connection information generation device including. In the connection information generation method using the connection information generation device, Automatically inserting a script for generating access information into a pop-up window to be opened according to a call of the open function when the web page includes a pop-up window opening function through a script insertion unit of the access information generating device; Analyzing the URL of the pop-up window to be opened through the parameter adding unit of the access information generating device, and if the analyzed URL does not include a parameter for statistical analysis, adding the parameter to the URL according to a preset rule. And And transmitting the access information of the pop-up window of the accessor terminal generated according to the execution of the inserted script to an access statistics server. The transmitting of the access information to the access statistics server may include transmitting the URL including the added parameter to the access statistics server as address information on the pop-up window. The method of claim 8, The adding of the parameter may include adding, as the parameter, a URL of a parent window that has generated the pop-up window. The method of claim 8, The adding of the parameter may include the address of an image or a button linked to the popup window to generate the popup window as the parameter. delete delete delete The method of claim 8, The access information may include at least one of identification information of the visitor terminal, information on loading and unloading times of the web page, URL information of a current web page, URL information of a previous web page, an inflow keyword, and page movement count information. Connection information generation method including.

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