KR100977128B1 - Advertisement providing method using web service technology - Google Patents

Abstract

1. TECHNICAL FIELD OF THE INVENTION

The present invention relates to an advertisement providing method using a web service technology.

2. The technical problem to be solved by the invention

The present invention utilizes a web service technology for providing an advertisement to a web service requester with a web service broker having additional information on the advertisement of the web service provider in addition to the basic information of the web service registry (UDDI). To provide a computer-readable recording medium recording an advertisement providing method and a program for realizing the method.

3. Summary of Solution to Invention

The present invention provides a method for providing an advertisement using a web service technology. When a web service provider registers service description information with a web service registry (UDDI) through a publishing application, a service key (service_key) of the UDDI registry is provided. A first step of simultaneously registering the advertisement information registry by using a foreign key referencing (); And a second step of allowing the web service broker to search the advertisement by simultaneously providing the web service requester with the advertisement information registry in addition to the basic information of the UDDI.

4. Important uses of the invention

The present invention is used in a web service processing system.

Web Service, Advertising, UDDI, Advertising Information Registry

Description

Advertisement providing method using web service technology}             

1 is a block diagram showing a conventional web service registry DB data structure.

2 is an exemplary configuration diagram of a web service processing system to which the present invention is applied.

3 is a structural diagram showing a web service registry and the advertisement information DB structure according to the present invention.

4A and 4B are flowcharts illustrating an embodiment of a process of processing a web service registration application in an advertisement providing method using a web service technology according to the present invention;

5A and 5B are flowcharts illustrating an embodiment of a process of processing a web service search application in an advertisement providing method using a web service technology according to the present invention;

* Explanation of symbols for the main parts of the drawings

21: Web Service Provider 22: Web Service Registry

23: Web service requester 24: Registration application

25: search application 26: service technical information

27: advertising information registry

The present invention relates to a method of providing an advertisement using a web service technology and a computer-readable recording medium recording a program for realizing the method. In particular, a web service intermediary may be used by a web service broker (UDDI). Computer with a method of providing an advertisement using a web service technology for providing an advertisement to a web service requester with the additional information on the advertisement of the web service provider in addition to the basic information of The present invention relates to a recording medium which can be read by.

First, a web service technology will be described to help understanding of the present invention.

Perhaps the greatest of all the infinite benefits that the information society can provide is individual globalization. In other words, the rapid dissemination of the Internet allows the world to be integrated into one electronic culture so that payments and reports can be made freely from anywhere in the world, and it is possible to have access to information and culture in every corner of the globe.

As a result, individuals who want to obtain specific information can now quickly access the information they want by running a web browser on their computer that is connected to the Internet, rather than finding a library or bookstore to obtain that information. You can get it.

In the development stage of the IT environment, in the first generation, the mainframe server centrally managed all the information (mainframe method), and in the second generation, the component-based client / server method was transferred. Recently, open web-based systems have become the mainstream of e-business. This is often referred to as the web site method or web application server (WAS) method.

As the IT environment changes, "Web services", which have a concept of exchanging data while communicating with each other, are being attracted attention recently. Web services have been evaluated as "the second Internet revolution" and are expected to enter the full-scale market maturity in the future. In addition, web services are expected to be widely deployed based on the next-generation e-business, and competition among the large software vendors in the area of web services related infrastructure software and development tools is intensifying. It is also analyzed as a major factor driving the growth of the web services market.

In brief, Web services can be said to be a service integration technology that can automate tasks using data communication between different applications on heterogeneous platforms. Web services are of increasing interest as various heterogeneous platform environments that dynamically interact on a network become popular. Web services ensure interoperability so that programs written in separate languages on separate platforms can communicate with each other on a standards-based basis. The same concept exists in the CORBA (Common Object Request Broker Architecture), but the framework using the Simple Object Access Protocol (SOAP) is highly scalable and flexible. In addition, it works with standard Web protocols such as Extensible Markup Language (XML), Hypertext Transfer Protocol (HTTP), and Transmission Control Protocol / Internet Protocol (TCP / IP). In the existing web, the document or value requested through the browser of a computer is executed on the server side and the HTML (HyperText Markup Language) document is transmitted as HTTP as a return value. SOAP also allows you to perform desired functions remotely. In other words, a function implemented on a remote computer can be used as its own function through SOAP. If you want to add the automatic calculation function to the PDA's word processor, you just need to call the calculation related object of the server by receiving the location information and specification of the required function from the web service directory. Through web services, a true distributed object service is executed in reality.

Until now, the web has mainly been the interaction between the user and the program, but due to the generalization of agent technology and personalization service, the automatic interaction between the program and the program is increasing, so the standardization of the web service is urgently required.

In summary, web services are technologies that enable data sharing and communication between applications across firewalls regardless of platform, implementation language, or network. In other words, Web services are technologies for application-to-application interaction, and are platform- and language-neutral because they follow XML-based standards.

In other words, in the existing web environment, when the user requests through the web, the web application sees the result through the web page, whereas in the web service environment, the application of the client, not the user, requests the web service application through the web. ) And the result accordingly.

Therefore, by using the web service technology, a client can call and use a previously developed web service application without having to newly develop an application that the client does not have.

In general, a web service registry (UDDI) stores information about a web service and retrieves only technical information of a web service provider to provide a corresponding service. With the current UDDI structure, a web service provider is provided with a web service. It is impossible to send an advertisement. That is, tModel is referred to with business entity, business service, and binding template information of the web service registered in UDDI, and the provided information is a service necessary to call the web service. It is limited to a name, a Uniform Resource Locator (URL), a port number, and the like. In addition, the web service call is mainly implemented by searching in a program. Therefore, when the web service is bound to the web service, the advertisement information of the provider is provided in the form of a tag or a URL, and thus it is not possible to use the information or company information of the similar web service. it's difficult.

On the other hand, when the processing process between the web service provider, the intermediary, and the requester among the components of the conventional web service processing system, the web service provider is already published in its own web service through a publishing application (Publishing API) Register service description information desired to be provided as a service in the web service registry (UDDI). Among the many unspecified web services, the web service requester searches through the web service registry (UDDI) through the search API (Inquiry API), which is already provided, to obtain the desired service from the web service provider. The service is received based on the retrieved service description information.

FIG. 1 is a block diagram illustrating a conventional web service registry DB data structure. The DB data structure and the advertisement information DB data structure of a conventional web service registry (UDDI) are shown in a table form.

As shown in FIG. 1, in the DB structure of UDDI, the DB structure of UDDI may have a business service using Service_key as a primary key and refer to a tModel through a name, description, and binding template of the business service.

Therefore, there is no additional information area including business category, advertisement category, advertisement provision method, advertisement provision condition, etc. which can be combined with business service information, so it is applied to the implementation of a publishing application that provides web services including advertisement information. There is a problem that can not provide a mechanism that expects the effect of advertising on Web services.

The present invention has been proposed to solve the above problems, and the web service broker has additional information on the advertisement of the web service provider in addition to the basic information of the web service registry (UDDI). It is an object of the present invention to provide an advertisement providing method using a web service technology for providing an advertisement to a requester and a computer-readable recording medium recording a program for realizing the method.

In order to achieve the above object, the present invention provides a method for providing an advertisement using a web service technology, when a web service provider registers service description information with a web service registry (UDDI) through a publishing application (UDDI). A first step of simultaneously registering the advertisement information registry using a foreign key referencing a service key of the registry; And a second step of allowing the web service broker to search the advertisement by simultaneously providing the web service requester with the advertisement information registry in addition to the basic information of the UDDI.

In addition, the present invention provides a service key of a UDDI registry when a web service provider registers service description information with a web service registry (UDDI) through a publishing application in a web service processing system having a processor. a first function of simultaneously registering an advertisement information registry using a foreign key referencing service_key; And a computer readable record of a program for realizing a second function of allowing a web service intermediary to provide a web service requester with an advertisement information registry at the same time, in addition to the basic information of the UDDI, when the web service is requested. Provide the medium.

The above-mentioned objects, features and advantages will become more apparent from the following detailed description in conjunction with the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

2 is an exemplary configuration diagram of a web service processing system to which the present invention is applied.

As shown in FIG. 2, when the web service provider 21 registers the service description information 26 with the web service registry (UDDI) 22 through the publishing application 24. , It is possible to simultaneously register the advertisement information registry 27 by using a reference key (Foreign Key) referencing the Service_key of the UDDI registry (see Fig. 3). Therefore, the part which accesses the advertising registry 27 is also added in the publishing application (refer FIG. 4A). Ad registry access method of the Publishing API will be described in detail in Figure 4a to be described later.

In addition, when the web service requester 23 searches in the web service registry (UDDI) 22 through the search application (Inquiry API) 25, it uses a reference key referring to the service_key of the UDDI registry. (See FIG. 3), information of the advertisement information registry 27 is simultaneously imported. Here, a part for finding and getting advertisement information is added in a search application (Inquiry API) (see FIG. 4B). The advertisement information processing method of the Inquiry API will be described in detail with reference to FIG. 4B.

3 is a structural diagram showing a web service registry and an advertisement information DB structure according to the present invention.

As shown in FIG. 3, the advertisement information registry may be additionally configured to simultaneously combine "Advertisement Category", "Ad Binding Type", and other information with reference to Service_key in the UDDI DB. To help. To this end, the web service provider may provide information on whether the web service provided includes an advertisement (category of the advertisement), where the categorization belongs to the content of the advertisement, and whether the advertisement is provided in the form of a tag, URL, or text. The advertisement information registry must be configured, including (ad binding form).

4A and 4B are flowcharts illustrating an example of a process of processing a web service registration application (Publishing API) in a method of providing an advertisement using a web service technology according to the present invention. When a web service provider registers a web service in UDDI, In implementing the API 24, it is based on the Save function (FIG. 4A) and the Delete function (FIG. 4B).

First, referring to the save function with reference to FIG. 4A, when the advertisement information is to be provided after the service registration (save_service), the advertisement information is first registered to register the advertisement information registry (save_Ad_info). In addition, as a subordinate process for advertisement information registration (save_Ad_info), a category of advertisement information is registered (save_Ad_category), and an advertisement information binding type is registered (save_Ad_binding type). Next, after binding registration (save_binding), advertisement information binding (save_Ad_info_binding) is performed.                     

Next, referring to the delete function with reference to FIG. 4B, after the service is deleted (delete_service), when the advertisement information is to be provided, the advertisement information is first deleted to delete the advertisement information registry (delete_Ad_info). Then, as a subordinate process of deleting the advertisement information (delete_Ad_info), the category of the advertisement information is deleted (delete_Ad_category), and the advertisement information binding type is deleted (delete_Ad_binding type). Next, after deleting the binding (delete_binding), the advertisement information binding (delete_Ad_info_binding) is performed.

5A and 5B are flowcharts illustrating an example of a process of processing an Inquiry API in a method of providing an advertisement using a web service technology according to the present invention, wherein a web service provider wants a web service through UDDI. In implementing the Inquiry API 25 when retrieving, it is based on a find function (FIG. 5A) and a get function (FIG. 5B).

First, referring to FIG. 5A, a search function is searched. When a service search (find_service) is to provide advertisement information, the advertisement information is first searched to search the advertisement information registry (find_Ad_info). Then, as a subordinate process for the advertisement information search (find_Ad_info), the category of the advertisement information is searched (find_Ad_category), and the advertisement information binding type is searched (find_Ad_binding type). Next, after the binding search (find_binding), the advertisement information binding (find_Ad_info_binding) is performed.

Next, referring to FIG. 5B, when the service function (get_service_detail) is provided, when the advertisement information is to be provided, the advertisement information is first received (get_Ad_info_detail) to accommodate the advertisement information registry. In addition, as a subordinate process for accommodating advertisement information (get_Ad_info_detail), a category of advertisement information is received (get_Ad_category), and an advertisement information binding type is obtained (get_Ad_binding type). Next, after binding acceptance (get_bindingdetail), advertisement information binding (get_Ad_info_binding) is performed.

The method of the present invention as described above may be implemented as a program and stored in a computer-readable recording medium (CD-ROM, RAM, ROM, floppy disk, hard disk, magneto-optical disk, etc.).

The present invention described above is not limited to the above-described embodiments and the accompanying drawings, and various substitutions, modifications, and changes are possible in the art without departing from the technical spirit of the present invention. It will be clear to those of ordinary knowledge.

As described above, the present invention allows an advertisement through a web service between a web service provider and a user, thereby allowing the user to use additional information through a high quality advertisement as well as a web service, and to enjoy a promotional effect for the provider.

In addition, the present invention, when the web service is paid in the future and the mediation business model of the web service is settled, the intermediary to get advertising revenue due to the advertisement through the web service, the user can use the web service for free in exchange for viewing the advertisement It has an effect. In addition, the web service provider may expect an advertisement effect similar to that of an Internet search portal site by sending an advertisement when providing a useful web service that is allowed to a large number of users.

Claims (5)

In the advertisement providing method using a web service technology, When a web service provider registers service description information with a web service registry (UDDI) through a publishing application, the advertisement is referred to using a foreign key referencing the service key (service_key) of the UDDI registry. Registering an information registry with the UDDI; And At the request of a web service, the web service intermediary device provides the advertisement information registry to the web service request device so that the advertisement can be viewed. Advertising providing method using a web service technology comprising a. The method of claim 1, The advertising information registry, An advertisement providing method using a web service technology comprising information on a category of an advertisement and a manner of providing the advertisement (ad binding form). The method of claim 1, The web service request device, Search for the desired web service through the Inquiry API in the UDDI, receive the web service from the corresponding web service provider based on service description information, and refer to the service key (Service_key) of the UDDI registry when searching in the UDDI. A method of providing an advertisement using a web service technology, characterized in that to obtain information of an advertisement information registry using a foreign key. 4. The method according to any one of claims 1 to 3, The UDDI, A method of providing an advertisement using a web service technology, characterized by managing advertisement information as well as service technology information so that a web service provider or a web service user can provide and receive an advertisement in a desired form. In a web service processing system having a processor, When a web service provider registers service description information with a web service registry (UDDI) through a publishing application, the advertisement is referred to using a foreign key referencing the service key (service_key) of the UDDI registry. Registering an information registry with the UDDI; And When a web service request is made, the web service intermediary device provides the advertisement information registry to the web service request device so that the advertisement can be viewed. A computer-readable recording medium having recorded thereon a program for realizing this.

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