KR100962381B1 - Method and content server for transmitting font data - Google Patents

Abstract

A content server interworking with a mobile communication system, the content server comprising: a font data receiving unit for receiving font data or selecting font data from an Internet terminal or a calling terminal; A content reader for reading content from the content DB; A font application encoder for generating font application contents by embedding font data in the content; And a font applying content transmitting unit for transmitting the font applying content to a called terminal connected to the content server, wherein the called terminal receives the font applying content by connecting to the content server when receiving an incoming call from an exchange included in the mobile communication system. Provided is a content server for displaying. According to the present invention, when providing the MM-CISS in the mobile communication system, the font data set by the calling terminal subscriber is included in the content and transmitted.

Font data, MM-CISS, Font application contents, AWI, URL

Description

Font data transmission method and a content server performing the same {Method and content server for transmitting font data}

The present invention relates to a font data delivery system and method, and more particularly, to a font data transmission method for transmitting content including font data when providing a multimedia caller information display service of a mobile communication system and a content server performing the same. It is about.

Recently, with the emergence of various font data that can be applied to text, mobile subscribers tend to express text using unique font data. That is, subscribers wanting to express their personality by applying original font data to text as well as contents such as multimedia data are increasing.

Such font data may be applied to a short message service (SMS), a multimedia message service (MMS), or a caller identification supplementary service (CID) including text.

According to the calling party number display service, the calling terminal transmits the telephone number of the calling terminal collected from the HLR, etc., to the called terminal before the call is set up between the calling terminal and the called terminal requested by the calling service or is stored in the called terminal. By reading the telephone number of the to be output to the display unit of the called terminal to determine the caller ID.

Recently, due to the development of network resources and the production of various contents, not only the caller ID display service but also the multimedia caller information sending service (MM-Caller Information Sending Service) has been provided. According to MM-CISS, not only the phone number of the calling terminal is transmitted but also the content registered in advance by the subscriber is transmitted, and the content may include an image, a video, and a large amount of text.

Among the texts, if the above-described font data is applied as one of the contents, the texts can function as unique texts. Nevertheless, according to the existing MM-CISS, it is not possible to provide the MM-CISS that transmits by applying the subscriber's own font data to the text included in the registered content.

The present invention has been made to solve the problems of the prior art, by including the font data registered by the subscriber in the content transmitted through the MM-CISS so that the text is output from the receiving terminal in the font desired by the subscriber when providing the MM-CISS service It is an object of the present invention to provide a method of transmitting font data and a content server performing the same.

Other objects of the present invention will become more apparent through the preferred embodiments described below.

According to an aspect of the present invention for achieving the above object, a content server is provided.

According to an embodiment of the present invention, a content server interoperating with a mobile communication system, comprising: a font data receiving unit for receiving font data or selecting font data from an Internet terminal or a calling terminal; A content reader for reading content from the content DB; A font application encoder for generating font application contents by including the font data in the content; And a font applying content transmitting unit configured to transmit the font applying content to a called terminal connected to the content server, wherein the called terminal accesses the content server when receiving an incoming call from an exchange included in the mobile communication system. Provided is a content server for receiving and displaying font-applied content.

According to an aspect of the present invention for achieving the above object, there is provided a font data transmission method.

According to an embodiment of the present invention, a method of transmitting font data by a content server, the method comprising: receiving or selecting font data to be applied to text included in content from a calling terminal or an internet terminal; Generating the font application content by including the content in the font data; And when the terminating terminal accesses the content server, transmitting the font-applied content to the terminating terminal, wherein the terminating terminal accesses the content server when it receives an incoming call from an exchange included in the mobile communication system. Provided is a font data transmission method characterized by receiving and displaying the font application content.

According to an aspect of the present invention for achieving the above object, a mobile communication system is provided.

According to an embodiment of the present invention, an HLR storing information on whether a multimedia caller information display service is applied to a calling terminal; Receiving a call setup request from the calling terminal to the called terminal and searching for the HLR to obtain a URL if the multimedia caller information display service is applied; and includes an exchange for transmitting the URL to the called terminal, wherein the exchange applies a font The URL, which is the location of the content DB where the content is stored, is obtained from a stored URL server, and the font application content is generated by a content server interoperating with the URL server, and stored in the content DB. A mobile communication system is provided that transmits the font application content when the content server is connected to the content server using the URL.

As described above, according to the present invention, when the MM-CISS is provided in the mobile communication system, the font data set by the calling terminal subscriber is included in the content and transmitted, and the destination terminal outputs the text to which the font data is applied.

In addition, according to the present invention, by reading and storing font data from content received through the MM-CISS in the called terminal, the called terminal can apply text data to create text such as a short message or a multimedia message.

As the invention allows for various changes and numerous embodiments, particular embodiments will be illustrated in the drawings and described in detail in the written description. However, this is not intended to limit the present invention to specific embodiments, it should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention.

Terms including ordinal numbers such as first and second may be used to describe various components, but the components are not limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as the second component, and similarly, the second component may also be referred to as the first component. And / or < / RTI > includes any combination of a plurality of related listed items or any of a plurality of related listed items.

When a component is referred to as being "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but it may be understood that other components may be present in between. Should be. On the other hand, when a component is said to be "directly connected" or "directly connected" to another component, it should be understood that there is no other component in between.

The terminology used herein is for the purpose of describing particular example embodiments only and is not intended to be limiting of the present invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this application, the terms "comprise" or "have" are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, and one or more other features. It is to be understood that the present invention does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, components, or a combination thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art. Terms such as those defined in the commonly used dictionaries should be construed as having meanings consistent with the meanings in the context of the related art, and, unless expressly defined in this application, are construed in ideal or excessively formal meanings. It doesn't work.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, and in describing the present invention with reference to the accompanying drawings, the same or corresponding components are given the same reference numerals regardless of the reference numerals. Duplicate explanations will be omitted.

1 is a diagram illustrating a configuration of a mobile communication system in which a message transmission method according to an embodiment of the present invention is performed.

Referring to FIG. 1, a mobile communication system includes a Node-B (110, 160), an exchanger (140), an HLR (145) (Home Location Register), a network interlocking device (130) (IWF: Inter Working Function), and a PDSN ( 155).

Add a base station controller (BTS), signal network relay (STP), authentication center (AuC), voice message service device (VMSC), operational maintenance device (NMS) or customer management and billing management (WISE) to the mobile communication system. It is obvious that it may be included, but is not shown in Figure 1a for convenience of description. In addition, the mobile communication system is not limited to the name and type of the network such as CDMA, WCDMA, GSM network, Node-B (110, 160), switch 140, HLR (145) (Home Location Register), network interlocking device (130) (IWF: Inter Working Function), the device described as PDSN (155) can also perform the same function functionally, even if named differently in the configuration system, such as CDMA, WCDMA, GSM network.

Exchange 140 is a wired / wireless digital exchange that provides wired communication, wireless communication, and mobile communication functions as a network component that performs a pivotal function in a mobile communication system. It performs location registration procedure, handoff procedure processing and interworking function with other network.

Node-B (or base station) (110, 150) is a mobile communication network terminal device directly connected to the mobile communication terminal (100, 160) by performing baseband signal processing, wired and wireless conversion, and transmission and reception of wireless signals.

The network interlocking device 130 is a device for connecting to the IP network from the switch 140 and performs a function of receiving a signal from the switch 140 and mutually converting between voice data and packet data. .

The network interlocking device 130 interoperating with the content server 120 of the present invention has a URL database 135 and the content server 120 displays a MM-CISS (MM-CIDS: Multimedia-Caller Information Display) of a mobile communication system. Service) receives and stores the URL of the font application content to be provided when performing the content server 120. Therefore, the network interlocking device 130 functions as a URL server.

However, the URL may not be transmitted from the content server 120 to the network interlocking device 130 but transferred to a SCP (not shown) and stored in the SCP. SCP is a device having service logic and data that manages the whole process of intelligent network service processing in a wireless intelligent network (WIN). In this case, in FIG. 1, the network interlocking device 130 may be replaced with an SCP.

First, referring to the general MM-CISS, the content server 120 interworking with the mobile communication system or included in the mobile communication system receives content produced from a content provider (hereinafter referred to as CP). The content server 120 stores the content in the content DB 125 (database).

The content stored in the content DB 125 has a URL (Uniform Resource Location) which is an Internet address where the Internet terminal 105 or the portable terminal 100 capable of accessing the Internet can access and download the stored content.

Therefore, when the calling terminal 100 transmits a call service request to the called terminal 160 to the exchange 140 via node-B, the mobile communication system including the switch 140 makes an incoming call to the called terminal 160. do. However, the exchange 140 queries the HLR 145 to determine whether the subscriber is the MM-CISS service, and determines whether the subscriber is the MM-CISS service.

As a result of the determination, in the case of the MM-CISS service subscriber, the exchange 140 acquires the URL by searching the network interlocking device 130. The network interlocking device 130 receives the URL from the content server 120 while storing the content in the content DB 125 and stores the URL in the URL DB 135. Therefore, the network interlocking device 130 may transmit the URL to the exchange 140 according to the request of the exchange 140.

The exchange 140 includes the obtained URL in the alert with information (AWI) and transmits it to the called terminal 160. The AWI is transmitted to the calling terminal 100 and the called terminal 160 before the call connection as call basic information including basic information necessary for connection of the call. In this case, it is apparent to those skilled in the art that AWI may be replaced with a SETUP message in WCDMA and GSM networks.

However, the exchange 140 does not use only AWI as a means for transmitting the URL before setting the call to the called terminal 160. For example, a Calling Number Identification Presentation (CNIP) may be used instead of the MM-CISS. The SMSC (not shown) or MMSC (not shown) that interacts with the exchange may send a short message or multimedia. The message can be sent to the called terminal in the form of a message.

The content server 120 of the present invention is an internet terminal 105 or a portable terminal connected to the content server 120 so that the MM-CISS subscriber can additionally apply or set font data to previously registered content. The font application tool may be provided to the terminal 100. The font application tool may be activated through an internet browser or a mobile terminal browser.

The font data may be data produced by the subscriber or may be data stored by the MM-CISS subscriber through a separate font providing server (not shown). Alternatively, the font data may be font data stored in the Internet terminal 105 or the portable terminal 100 of the MM-CISS subscriber by default.

The MM-CISS subscriber accesses the content server 120 through the wired / wireless communication network (WEB-based wired Internet or WAP, BREW, WIPI-based wireless Internet) using the calling terminal 100 or the Internet terminal 105. The font data collected and stored through the calling terminal or the Internet terminal is transmitted to the content server 120 through the above-described browser.

 The browser can activate the font application tool and the shape of the tool provided can vary. For example, the registered content as MM-CISS content of the calling terminal is displayed in the tool, and a soft button (for example, an "Apply" button) can be used to apply a new font to the text included in the content. The font data may be applied to the text by selecting a font desired by the subscriber and pressing the apply button.

In this case, the font data is stored in one area of the content and connected to the text so that the font is applied to the text. However, the font application tool described above is merely an example, and it is obvious that the application tool may vary depending on the operation of the content server 120.

In addition, the font application tool may provide the subscriber with font data collected by the content server 120 in advance, instead of providing only a tool for applying the font data collected and stored in the calling terminal or the Internet terminal. That is, the font application tool may allow the subscriber to select a font by providing the font data with the font application tool collected by the content server 120 from the font data provider and stored in the content DB 125 to the subscriber. .

When the font selection or application process is performed between the Internet terminal 105 or the calling terminal 100 connected to the content server 120, the content server 120 includes font data in previously stored content to apply the font. Create content.

The pre-stored content may be transmitted to the called terminal 160 when the MM-CISS is provided to be displayed as caller information and may be data including markup languages such as HTML and XML and individual contents such as images and images. .

In this case, the content server 120 includes font data so that the text information (body) is applied to the font when the content is output from the destination terminal 160. The data structure of the content including the font data will be described later with reference to FIG. 2.

Subsequently, when the calling terminal 100 requests a call service to the called terminal 160, the switch 140 queries the HLR 145 as described above to determine whether the subscriber is an MM-CISS subscriber and then the network interlocking apparatus 130. Get URL from

The obtained URL is transmitted to the called terminal 160 through the AWI. The called terminal 160 accesses the URL and downloads the font application content including the font data. In this case, the called terminal 160 accesses the corresponding URL through a PDSN 155 (Packet Data Service Node) or a Serving GPRS Support Node (SGSN).

Accordingly, the font application content is transmitted to the called terminal 160, and the text to which the font data is applied is displayed along with other individual contents (eg, an image or a video) in the called terminal 160. Accordingly, the font set by the MM-CISS subscriber through the calling terminal 100 or the Internet terminal 105 is applied to the text (text) included in the font application content.

The reception of the above-mentioned URL and the download of the content are performed before the call is established between the calling terminal 100 and the called terminal 160. That is, the font application content is displayed while the incoming call is made to the called terminal 160.

The called terminal 160 may store font data included in the font application content, and then apply and transmit the font data stored in the text created in the called terminal 160.

2 is a view showing the structure of the font data and the content transmitted by the content server according to the present invention.

Referring to FIG. 2, the font data 200 included in the content includes a header 210, a font identifier 220, a data length information 230, a glyph length 240, The font data unit 250 and the glyph data unit 260 are included. The font data 200 is design information of a specific font and may be, for example, phoneme configuration information of the specific font. In addition, the font data 200 may further include effect data obtained by converting any one or more of symbols, figures, and picture information stimulating time into the font design into data, and a data field may be further included therein.

The header unit 210 is a portion in which essential information of the font data 200 is recorded, and a name for identifying a font is recorded in the font identification unit 220. For example, the header unit 210 may have a size of about 4 bytes.

The data length information unit 230 may store information about the overall size of the font data 200, and the glyph length information unit 240 may store information about the number of text characters. The data length information 230 and the grip length information 240 may each have a size of about 2 bytes, for example.

The font data unit 250 exists as many as the number of message letters included in one font data 200. The font data unit 250 may include a code unit, a width unit, and an offset unit. Here, the code part stores KSC5601 or Unicode code value as the standard code value of Korean used for general message, the width part is the variable width of the character, and the width size value of the vector font Hanja is stored, and the offset part is the vector font. As the data value, the entire data value (stroke length, height, rotation angle value, etc.) for the glyph data value representing one character of the vector font may be stored. The glyph data unit 260 stores information about the glyph data, and its size is variable.

The font data 200 described above may be stored in a calling terminal or an internet terminal connected to a content server or in a separate memory of the content server.

When the subscriber of the MM-CISS service accesses a content server using an internet terminal or a portable terminal and selects corresponding font data, the above-described content data is transmitted to the content server. Alternatively, the MM-CISS service subscriber may access a content server using an internet terminal or a portable terminal, and select desired font data from among font data previously stored in the content server using a font application tool.

The content server includes the received or selected font data 200 in the content 270. The content may be a structure in which individual content such as an image or a video is connected to a body written in a markup language of HTML or XML, and the font data 200 is included to be applied to text. The font data 200 is inserted into one area of the content and divided into content headers.

The font application content including the font data 200 is stored in a content DB connected with a content server, and a URL 290 as a stored location is assigned. However, if the content is the same as the previously stored location, a separate URL is not assigned.

URL 290 is stored in the network interlocking device or SCP included in the mobile communication system is transmitted to the destination terminal when the exchange provides the MM-CISS, and the font application content is transmitted to the destination terminal connected to the content server via the URL.

3 is a diagram illustrating a configuration of a content server according to an embodiment of the present invention.

Referring to FIG. 3, the content server 120 includes a font data receiving and selecting unit 300, a font applying encoder 320, a font applying decoder 330, a content reading and storage 310, and a memory 340. It may include.

The font data receiving and selecting unit 300, the integrated content encoder 320, the integrated content decoder 330, and the content reading and storing unit 310 may be logically divided within a single controller. It may be composed of a circuit.

The font data receiving and selecting unit 300 receives font data transmitted from the Internet terminal 105 or the portable terminal 100 connected through the Internet network.

That is, the MM-CISS subscriber can receive and store desired font data from a separate font server (not shown) or another mobile terminal using the Internet terminal 105 or the mobile terminal 100, which is applied to the MM-CISS service. In order to transmit to the content server 120. The MM-CISS subscriber may not only transmit font data but also transmit text data to which the font data is already applied to the content server 120.

In addition, the MM-CISS subscriber may transmit the font application content including the font data to the content server on the internet terminal 105 or the mobile terminal 100 in advance by using the internet terminal 105 or the mobile terminal 100.

The font data receiving and selecting unit 300 may provide a font applying tool to the connected Internet terminal 105 or the portable terminal 100, and the font applying tool may be in the form of a graphic interface implemented as a graphic.

The content reading and storing unit 310 reads the content previously stored in the content DB 125 for each MM-CISS subscriber from the content DB 125. However, as described above, when the MM-CISS subscriber transmits the font application content including the font data in advance, the font application content is stored in the content DB 125.

However, in FIG. 3, the content server 120 will be described based on a case where only font data is transmitted from the Internet terminal 105 or the mobile terminal 100 while the content is stored in the content DB 125.

The content reading and storing unit 310 reads the content corresponding to the MM-CISS subscriber from among the plurality of contents stored for each subscriber among the stored contents, and delivers the content corresponding to the MM-CISS subscriber to the font applying encoder 320.

The font application encoder 320 includes the content read and stored by the content storage unit 310 from the content DB 125 and font data transmitted from the Internet terminal 105 or the portable terminal 100. That is, the font data is divided into a font header and inserted into one area of the content. When the text to which the font is applied is transmitted from the Internet terminal, the font applying encoder 320 separates the font data from the message and includes the font data in the content.

When only font data is transmitted from an internet terminal or a mobile communication terminal, the font application decoder 330 reconstructs the text by applying the corresponding font data to the text included in the content. The font application decoder 330 may transmit the reconstructed text to which the font is applied to the Internet terminal or the mobile communication terminal in a preview format.

The memory 340 may store a font codec for encoding and decoding font data. The font codec may be transmitted together when the content including the font data is transmitted to the called terminal. The transmitted font codec is installed in the called terminal and the font data read out from the content is applied to the text and displayed. Accordingly, the font application encoder 320 and the font application decoder 330 are logic operations units that include or decode the corresponding font data by executing a codec stored in a memory.

In addition to the font codec, font data may be stored in the memory 340. That is, the content server may not only receive font data through the MM-CISS subscriber but also receive font data from a separate font provider (FP: Font Provider). The font provider may operate a font server that produces, sells, or supplies fonts, and may sell or supply various various font data.

The content server 120 may transmit the sample text to which the font data is applied to the internet terminal 105 or the mobile terminal 100 through the above-described font application tool. The sample text to which the font data is applied may be generated by the font application decoder 330 described above.

Therefore, the MM-CISS subscriber can select the font of the text to be displayed on the called terminal when the MM-CISS is applied using the sample text in the Internet terminal 105 or the portable terminal 100.

When the font data reception and selection unit receives the font selection signal transmitted from the Internet terminal 105 or the mobile terminal 100, the font data reception and selection unit 300 selects the corresponding font data stored in the memory 340 and applies the font. Is passed to the encoder 320. Therefore, the font application encoder 320 includes the font data in the read content and transfers the generated font application content to the content reading and storing unit 310.

The content reading and storing unit 310 stores the font application content in the content DB 125.

4 is a flowchart illustrating a font data transmission method according to an embodiment of the present invention.

Referring to FIG. 4, the calling terminal 100 transmits font data to the content server 120 (S400). Although shown in FIG. 4 as the calling terminal 100, the font data is not limited to the calling terminal 100, which is a portable terminal, but may be transmitted through an Internet terminal such as a PC.

The content server 120 generates the font application content by including the font data received from the caller terminal 100 and the content previously stored in the content DB (S405). The content server 120 stores the font application content again in the content DB. In this case, the stored URL may be the same as before and after including the font data and a new URL may be allocated.

The content server 120 transmits the URL to the network interlocking device 130 to be connected to the receiving terminal 160 to download the font application content (S410). However, when the content server 120 is set to transmit the URL to the SCP of the intelligent network, the network interlocking device of FIG. 4 may be replaced with the SCP. In this case, the URL may be stored as a database by the number of the calling terminal (S415). However, when the new URL is not allocated as described above, steps S410 and S415 may be omitted.

The calling terminal 100 requests the switch 140 to establish a call with the called terminal 160 (S420).

The exchange 140 queries the HLR 145 whether the calling terminal 100 is a terminal registered with the MM-CISS (S425). A response indicating that it corresponds to the MM-CISS is transmitted from the HLR 145 (S430). If it is not an MM-CISS subscriber terminal or a CID service subscriber terminal, the call is connected after the incoming call.

However, when the calling terminal 100 is the MM-CISS subscription terminal, the exchange 140 sends a request for transmitting a URL for downloading the content to the network interlocking device 130 (S435). The request for transmitting the URL may include the telephone number of the calling terminal 100, and the network interlocking device 130 transmits the URL corresponding to the telephone number of the calling terminal 100 to the exchange 140 (S440).

The exchange 140 transmits the URL to the AWI to the called terminal 160 (S445). In addition, a call from the exchange 140 to the called terminal 160 is made at the same time or at different times.

The called terminal 160 may access the received URL (S450) and download the content (S455). The called terminal 160 stores the downloaded font application content (S460).

In this case, the receiver terminal 160 may be equipped with a font encoder and a font decoder. The font encoder and font decoder are an MDF format and an EDF (Mobile Data Font), which is a dedicated font file considering a hardware memory specification of the wireless Internet environment and the terminals 110 and 120 in order to encode or decode various font data on the wireless Internet. Data Font) format. Here, MDF format and EDF (Embedded Data Font) format is a format for exclusive use of the wireless Internet, which conforms to KSC5601 and Unicode 4.0, and has the same Korean font standard as that of the existing Windows font (TTF). In addition, the average capacity of the MDF format is about 200KB, which can be compressed to 150KB.

However, if the destination terminal 160 cannot decode and display the font application data stored in step S460 with text, the corresponding font codec can be downloaded from the content server 120.

That is, even after the call is connected, the called terminal 160 may be preset to reconnect to the URL transmitted in step S445 and download the font codec by the user's selection of the called terminal 160.

In addition, the method of the present invention as described above may be implemented as a program and stored in a computer-readable recording medium (CD-ROM, RAM, ROM, floppy disk, hard disk, magneto-optical disk, etc.).

Although the above has been described with reference to the embodiments of the present invention, those skilled in the art may variously modify and modify the present invention without departing from the spirit and scope of the present invention as set forth in the claims below. It will be appreciated that it can be changed.

1 is a diagram illustrating a configuration of a mobile communication system in which a message transmission method according to an embodiment of the present invention is performed.

2 is a diagram showing the structure of font data and content transmitted by a content server according to the present invention;

3 is a diagram illustrating a configuration of a content server according to an embodiment of the present invention.

4 is a view showing a process of the font data transmission method according to an embodiment of the present invention.

Claims (11)

In the content server to work with the mobile communication system, A font data receiving unit for receiving font data or selecting font data from an Internet terminal or a calling terminal, wherein the Internet terminal or calling terminal is a terminal of a multimedia caller information display service subscriber; A content reader for reading a content corresponding to the multimedia caller information display service subscriber among a plurality of contents stored in a content DB for each subscriber; A font application encoder for generating font application contents by including the font data in the content; And A font applied content transmission unit configured to transmit the font applied content to a called terminal connected to the content server; When the called terminal receives an incoming call from an exchange included in the mobile communication system, the called terminal accesses the content server, receives the font application contents, and displays the multimedia caller information as multimedia caller information. delete The method of claim 1, The content server Further comprising a URL transmission unit for transmitting the URL stored in the font application content to a URL server included in the mobile communication system, And the exchanger included in the mobile communication system obtains the URL from the URL server and transmits the URL to the called terminal at the same time or different time from the incoming call. The method of claim 1, The content server And a memory in which font data collected from a font provider is stored. The method of claim 1, The content server The apparatus may further include a memory in which text included in the font application content and a font codec capable of decoding the font data are stored. And the content transmitting unit transmits the font application content and the font codec to the called terminal when the multimedia caller information display service of the mobile communication system is performed. In the method for the content server to transmit the font data, Receiving or selecting the font data to be applied to text included in content from a calling terminal or an internet terminal, wherein the internet terminal or calling terminal is a terminal of a multimedia caller information display service subscriber; Generating font application content by including the font data in the content; Transmitting the font-applied content to the called terminal when the called terminal accesses the content server; The content is a content corresponding to the multimedia caller information display service subscriber among a plurality of contents stored in the content DB for each subscriber, And when the called terminal receives an incoming call from an exchange included in the mobile communication system, accesses the content server, receives the font application content, and displays the multimedia caller information as the font sender information. The method of claim 6, The transmitting of the font application content may further include transmitting a codec capable of decoding the font application content to the called terminal. A content server storing the content provided from a content provider in a content DB and receiving or selecting font data to be applied to text included in the content from a calling terminal or an internet terminal and including the same in the content to generate a font application content; The terminal or the calling terminal is a terminal of a multimedia caller information display service subscriber; A URL server receiving a URL, which is a location of a content DB storing the content, from the content server and storing the URL in a URL database; An HLR storing information on whether the calling party's multimedia caller information display service is applied; And Receiving a call call setup request from the calling terminal and the HLR is searched if the multimedia caller information display service application target includes a switch for transmitting the URL from the URL server to the destination terminal, And the called terminal is connected to the URL, the content server transmits the font applying content to the called terminal, and the called terminal displays the font applying content as multimedia caller information. An HLR storing information on whether a multimedia caller information display service is applied to a calling terminal; Receiving a call setup request from the calling terminal to the called terminal and searching for the HLR to obtain a URL when the multimedia caller information display service is applied; and a switch for transmitting the URL to the called terminal, The exchanger obtains the URL from a URL server in which a URL, which is a location of a content DB in which font application content is stored, is stored; The font application content is generated by a content server interworking with the URL server, and stored in the content DB, The content server transmits the font applying content when the called terminal accesses the content server using the URL, and the called terminal displays the font applying content as multimedia caller information. . 10. The method of claim 9, And the exchange transmits the URL to the called terminal by using Alert With Information (AWI). 10. The method of claim 9, The URL server is a mobile communication system, characterized in that the interworking device (IWF) or SCP (Service Control Point).

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