KR100946141B1 - Method for displaying menu in internet protocol television service and set-top box for materializing the same - Google Patents

Abstract

The present invention relates to a menu screen display method and a set-top box that allows a user to easily select a menu in a television service (hereinafter, referred to as an IPTV service) using an internet protocol network. The present invention implements the user's favorite submenu in the upper menu to be displayed on the same layer as the upper menu, so that when the user selects the favorite submenu, especially from the upper menu to the lower menu. You can enter directly without having to move through the menus sequentially.

IPTV, Set Top Box, Menu Screen

Description

Method of displaying menu screen in IPTV service and set-top box for implementing the same {METHOD FOR DISPLAYING MENU IN INTERNET PROTOCOL TELEVISION SERVICE AND SET-TOP BOX FOR MATERIALIZING THE SAME}

The present invention relates to a television service (hereinafter referred to as an IPTV service) using an internet protocol network, and more particularly, to a menu screen display method and a set-top box for allowing a user to easily select a menu in an IPTV service.

Recently, with the spread of broadband media and the increase in communication speed, the Internet has emerged as a new medium for enabling One source Multi Service. As an example of such one multis services, a number of airwave television and radio channels, as well as multimedia contents provided by an internet service provider are provided as a broadcast service through the Internet. Along with the rapid increase in the Internet use population, the demand for internet broadcasting that provides OneS multi-service is on the rise.

A representative service that emerged from this background is IPTV (Internet Protocol Television) based on Internet Protocol.

The biggest feature of IPTV is that it provides bi-directional television broadcasting service through high speed internet.

The IPTV connects a content providing server and a display device connected to the Internet through a set-top box, and displays an information content service, a video content providing service, and a broadcasting content providing service through a display device. By providing it to the user.

In addition, in addition to the above-mentioned broadcasting service, IPTV has an increasingly diverse function due to integration of Internet service, data broadcasting service, and personal video recorder (PVR) service.

As service functions gradually diversify, IPTV needs to build a user interface so that users can easily use various menus.

1 illustrates an example of a screen of a user interface displaying a menu screen in an IPTV service according to the related art.

As illustrated in FIG. 1, various menu items 1b and 1c are displayed for each category on a menu screen 1a of an IPTV service according to the related art so that a user may easily select a menu.

That is, the upper menu group 1b divided into the uppermost category and the plurality of lower menu groups 1c divided by lower categories subordinate to the upper menu group 1b are subdivided into the upper menu group 1b. The lower menu is characterized in that it has a hierarchical structure so that it can enter from the upper menu.

For example, the upper menu group 1b includes the upper menu 1 (1b-1), the upper menu 2 (1b-2), the upper menu 3 (1b-3), and the upper menu 4 (1b-4). Each of these upper menus 1b-1, 1b-2, 1b-3, and 1b-4 has respective lower menus, of which the upper menu 2 (1b-2) is a lower menu. (1c-2-1), submenu 2-2 (1c-2-2), submenu 2-3 (1c-2-3), submenu 2-4 (1c-2-4) . In the submenu group 1c, a plurality of contents exist in each submenu.

However, in the conventional menu screen 1a having a hierarchical structure, a user selects a predetermined upper menu (upper menu 2) belonging to the content from the upper menu group 1b in order to select desired content, and selects the selected menu. In the lower menu group 1c of the upper menu (upper menu 2), the desired lower menu should be sequentially selected.

That is, in order to select the content desired by the user, the menu has to be moved and selected several times from the upper menu group 1b to the lower menu group 1c.

In addition, in the conventional menu screen 1a, even if there is a menu that a person frequently likes, it has to be performed from the beginning in the upper menu group 1b in order to find it.

The present invention was derived to solve such a problem, to provide a menu screen display method for maximizing user convenience by shortening the movement path of the menu in the menu screen displayed in a hierarchical structure and a set-top box for implementing the same. do.

The set-top box of the present invention for achieving the technical problem, a set-top box for displaying a plurality of contents provided from the server via a user interface, the network interface unit for performing a network communication with the server; A storage for storing general menu screen information of a plurality of contents provided from the server and personal menu screen information set in advance according to user preferences; An input signal receiver configured to receive and process an input signal manipulated by the user; When the network interface unit, the input signal receiver and the operation of the storage is collectively controlled, and a menu guidance is requested from the user through the input signal receiver, general menu screen information or individual menu screen information stored in the storage is read out. A control unit which outputs the changed information to the storage when the user changes a personal menu screen through the input signal receiving unit; And an output unit for converting general menu screen information or individual menu screen information output through the controller into an AV signal and outputting the converted AV signal to a screen of the user interface.

According to an exemplary embodiment of the present disclosure, when the menu guidance is requested from the user, the controller may read the general menu screen information or the personal menu screen information according to whether the user is set.

According to an exemplary embodiment of the present invention, the general menu screen information includes information about an upper menu group that classifies the plurality of contents into upper categories, information about a lower menu group that classifies the upper categories into a plurality of lower categories, and And display information for hierarchically displaying the upper menu group and the lower menu group on different layers.

According to the exemplary embodiment of the present invention, the personal menu screen information includes information on an upper menu group in which the plurality of contents are classified into higher categories, information on a lower menu group in which the upper category is classified into a plurality of lower categories, and The lower menu group includes display information for inserting a favorite lower menu group into the upper menu group and displaying the same on the same layer as the upper menu group.

In this case, the display information includes information for setting the user's favorite submenu group to be inserted into the position of the upper menu that is the parent of the lower menu group in the upper menu group.

On the other hand, the menu screen display method according to the present invention for achieving the technical problem, (a) performing a user authentication step using a set-top box; (b) upon approval of the user authentication, the set-top box requesting data from the server or internal storage to guide the initial menu screen; (c) checking whether a personal menu screen is set from the user; (d) if the personal menu screen is set as a result of the checking, confirming whether personal menu screen information necessary for displaying the personal menu screen exists; (e) if the personal menu screen information is present, reading the corresponding information from the server or internal storage and displaying the information on the screen, and if the personal menu screen information does not exist, performing the setting step and displaying the information.

According to an example of the present invention, in the step (d), if the personal menu screen is not set as a result of the checking, general menu screen information necessary for displaying the general menu screen is read from the server or the storage and displayed on the screen. The method may further include displaying.

According to an exemplary embodiment of the present invention, the general menu screen information may include information about an upper menu group that classifies the plurality of contents into upper categories, information about a lower menu group that classifies the upper categories into a plurality of lower categories, And display information for hierarchically displaying the upper menu group and the lower menu group on different layers.

According to an example of the present disclosure, the personal menu screen information may include information on an upper menu group that classifies the plurality of contents into higher categories, information about a lower menu group that classifies the upper categories into a plurality of lower categories, And display information for inserting a favorite submenu group in the lower menu group into the upper menu group and displaying the same on the same layer.

According to an exemplary embodiment of the present invention, the setting step includes selecting a favorite submenu group by a user on a menu screen including a plurality of upper menu groups and a plurality of submenu groups that classify a plurality of content lists by upper and lower categories. step; Setting a parent upper category or a parent lower category to which the selected submenu group depends; And when the upper menu group or the parent submenu group is displayed, inserting the selected submenu group at a position of the parent upper category or the parent lower category.

According to another embodiment of the present invention, the setting step, the user selects a favorite sub-menu group on the menu screen consisting of a plurality of upper menu group and a plurality of sub-menu group classified into a plurality of content list by a lower category Making; Setting a parent upper category or a parent lower category to which the selected submenu group depends; And when the upper menu group or the parent submenu group is displayed, inserting the selected submenu group at a position of the parent upper category or the parent lower category.

According to the present invention described above, when a user selects a content to be watched or when there is a favorite menu, the user can easily find it in the upper menu group, thereby reducing the movement path of the menu.

Hereinafter, an IPTV service, a menu screen display method thereof, and a set-top box for implementing the same will be described in detail with reference to the accompanying drawings.

2 is a diagram illustrating a network configuration of an IPTV service according to the present invention.

Referring to FIG. 2, the IPTV service according to the present invention may be largely implemented through the set-top box 10, the network 20, and the server unit 30 on the user side.

The server unit 30 includes a content providing server 31, an EPG providing server 32, an authentication management server 33, a customer management server 34, and the like.

Here, although the server unit 30 is illustrated to be configured independently for each function for convenience of description, the above functions may be integrated and provided in one or more servers, and provide various functions other than the illustrated servers as necessary. Additional servers may be included.

The content providing server 31 of the server unit 30 includes a database storing various video-on-demand (VOD) contents, and provides the user side through the network 20 at the request of the user.

In some cases, the content providing server 31 may establish a plurality of content supply servers below and store and manage data of content in each content supply server. According to this case, the content providing server 31 collectively manages the list of content supply servers and the content stored therein.

The EPG provision server 32 generates EPG (Electronic Programming Guide) information on the VOD contents provided by the content provision server 31 and provides the EPG information to the user terminal (eg, the set top box 10).

In this case, the EPG information according to the present embodiment may include menu item related information in which various content lists are classified by category, display related information for displaying each menu item on the screen, and the like.

The authentication management server 33 stores and manages basic information (eg, personal information, ID, password, contact information, etc.) for each member who subscribed to the IPTV service in the personal authentication information 35a of the customer DB 35, and when using the service. It is responsible for authenticating whether a user is already registered. To this end, the authentication management server 33 may request or give a user ID when a user subscribes to an IPTV service.

The customer management server 34 stores and manages personal menu screen information set according to customer preferences in the personal setting information 35b of the customer DB 35.

Here, the personal menu screen information is information necessary for displaying the personal menu screen, and includes a menu name, a menu position, and the like.

The network 20 may be an IP-based network, but the present invention is not limited to using an IP-based network, and is not limited to a specific form as long as it is a wired or wireless communication network that enables the network.

The plurality of set-top boxes 10: 10-1, 10-2 to 10-m access the server unit 30 through the network 20 to request the content providing server 31 for the content selected by the user. The content downloaded according to the request is output through the display screen 40. In addition, the set-top box 10 receives the EPG information from the EPG providing server 32 and outputs it through the display screen 40 to guide the menu screen to the user.

At this time, the set-top box 10 receives a menu screen information for each individual stored in the customer DB 35 of the server unit 30 to display a menu screen set according to a personal preference. That is, it implements to display the favorite submenus together with the upper menu by including the individual favorite submenu in the upper menu. Detailed description thereof will be described later.

Each of the display screens 40-1 to 40-m connected to the set top box 10 may be a television receiver or a monitor, and may include a personal mobile terminal. In the case of a personal mobile terminal, all data is transmitted and received through the mobile communication network.

Therefore, when the IPTV service system according to the embodiment of the present invention requests a menu screen guidance from the user through the set-top box 10, the set-top box 10 transmits the menu screen information to be displayed on the menu screen through the network 20. It is provided from the server unit 30 to the user. At this time, the set-top box 10 receives the individual menu screen information through the customer DB 35 and displays it directly or displays the information stored in advance.

Accordingly, the present embodiment is characterized in that when the user wants to move to a favorite lower menu item, the user can directly enter without having to move from the upper menu.

3 is a view showing in detail the configuration of a set-top box according to an embodiment of the present invention for implementing this.

The set-top box 10 according to the embodiment of the present invention includes a network interface unit 11, a data receiving unit 12, an input signal receiving unit 13, a control unit 14, an output unit 15, and a storage 16. It is configured together.

The network interface unit 11 is connected to the server unit 30 of FIG. 2 through an IPTV-based network to perform data communication.

The data receiving unit 12 processes data by encoding or encoding data transmitted and received through the network interface unit 11.

The input signal receiver 13 receives an input signal manipulated by a user through an input means such as a remote controller and provides the same to the controller 14.

The output unit 15 converts and outputs the menu screen information output through the control unit 14 into an AV signal for display on the display screen (40 of FIG. 2).

The storage 16 stores an associated control program for providing the IPTV service, and stores data (eg, content data, EPG information) provided through the network interface 11. And, according to an embodiment of the present invention, menu screen information necessary for selecting content is stored.

In this embodiment, the menu screen information may be divided into general menu screen information commonly provided to all users and individual menu screen information set in advance according to individual preferences.

The general menu screen information includes information on the upper menu group in which the plurality of contents are classified by upper category, information on the lower menu group in which the upper category is classified in the plurality of lower categories, and the upper menu group and the lower menu group. And display information for displaying hierarchically on the layer.

The personal menu screen information includes information on the upper menu group that classifies a plurality of contents into upper categories, information about a lower menu group that classifies upper categories into a plurality of lower categories, and a submenu that a user likes in the lower menu group. The display information may be displayed by inserting the group into the upper menu group and displaying the same on the same layer. In this case, the display information includes information for setting a lower menu group that the user likes in the upper menu group to be inserted at a position of the parent upper menu to which the lower menu group depends.

The control unit 14 controls the operation of the entire system of the set-top box 10, the storage 16 when the system is booted or a menu screen is requested from the user through the input signal receiving unit 13 according to an embodiment of the present invention The menu screen information is read from and provided to the output unit 15. In this case, the menu screen information reads and outputs the personal menu screen information from the storage 16 when the menu screen information is set to display the personal menu screen. If the personal menu screen is not set, the menu screen information reads the general menu screen information from the storage 16. Output

In addition, the controller 14 uploads the changed information to the storage 16 when the user changes the personal menu screen through the input signal receiving unit 13, and the customer management server (FIG. 2 of FIG. 2) of the server unit (FIG. 2). Can be updated by sending to

Therefore, the menu screen displayed on the display screen through the set-top box 10 configured as described above may be configured as follows.

4 is a view showing the configuration of a general menu screen according to an embodiment of the present invention, Figures 5 to 7 is a view showing the configuration of a personal menu screen according to various embodiments of the present invention.

For reference, the upper menu (upper category) or lower menu (lower category) mentioned below is each menu item included in the upper menu group or the lower menu group, and the upper menu group classifies a plurality of contents by the highest category. A lower menu group is a set of upper menus, and a lower menu group is a set of lower menus classified each upper menu into lower categories. The lower menu group has a broad concept and may mean a set of second or more lower menus that classify the first lower menus of the upper menus into detailed subcategories. In this case, one submenu group may have a parent and child relationship according to the submenu group above and the submenu group below it.

For example, assuming that the upper menu group-first submenu group-second submenu group-third submenu group is configured, the second submenu group is a child relationship of the first submenu group, but the third submenu group. It is the parent of the menu group.

First, referring to FIG. 4, a menu screen according to the present invention basically includes an upper menu group and a lower menu group, and a lower menu group may be one, but may be configured in plural in a broad concept.

The general menu screen according to the embodiment of the present invention is divided into the upper menu group 12, the first lower menu group 14, and the second lower menu group 16, and they are displayed on different layers and hierarchically. It is implemented to be accessible.

That is, the upper menu group 12 is displayed on the AV screen 11, and the first sub menu group 14 is displayed at the upper end thereof, and the second sub menu group is displayed at the upper end of the first sub menu group 14. (16) is displayed. In addition, the first submenu group 14 and the second submenu group 16 each include a parent menu (which is a parent menu of the first submenu group) and a first submenu (second submenu group) which are each parental relationship. (The parent menu of) is displayed for access.

In this case, each of the upper menu group 12, the first lower menu group 14, and the second lower menu group 16 may be displayed on different layers to clearly distinguish each hierarchical relationship.

For example, for convenience of understanding, the general menu screen may be configured with the upper menu 1, the upper menu 2, the upper menu 3, the upper menu 4, etc. in the upper menu group 12, and each of these upper menus. The sub-menu group of the can be configured, the first sub-menu group 14 of the upper menu 2 of the sub-menu 2-1, sub-menu 2-2, sub-menu 2-3, sub-menu 2-4, etc. Is showing. The second submenu group 16 of the submenu 2-3 may include content 2-3-1 to content 2-3-6.

If the above-mentioned configuration of the screen is a general menu screen, the individual menu screen according to an embodiment of the present invention, unlike the general menu screen, any one of the first sub-menu group 14 and the second sub-menu group 16 The above is displayed on the upper menu group 12 or its parent lower menu group, and has a feature in the screen configuration that shortens the movement path of the menu when entering the lower menu.

Referring to FIG. 5, FIG. 5 shows a screen configuration of the upper menu group 12A in which the upper menu group (12 in FIG. 4) on the general menu screen is changed according to individual preferences.

In the individual menu screen according to the exemplary embodiment, the first lower menu group 14A of the upper menu that the user likes is inserted into the upper menu group 12A. Therefore, when the upper menu group 12A is displayed, the first sub-menu group 14A that the user likes is displayed on the same layer as the upper menu group 12A, so that the first sub-menu in the upper menu group 12A is displayed. The group 14A can directly enter without moving the menu.

For example, the first submenu group 14A that the user likes is submenu 2-1 (14-2-1), submenu 2-2 (14-2-2), submenu 2-3 (14-2). -3) to the lower menu 2-k (14-2-k), and if the parent upper menu of this first submenu group 14A is upper menu 2 (12-2), the parent in the upper menu group 12A The first lower menu group 14A is inserted at the position of the upper menu 2 (12-2), which is the upper menu. Therefore, when the upper menu group 12A is displayed, the upper menu 1 (12-1)-the lower menu 2-1 (14-2-1)-the lower menu 2-2 (14-2-1-2)- Submenu 2-3 (14-2-3)-Omitted-Submenu 2-k (14-2-k)-Upper menu 3 (12-3).

Here, although the upper menu 2 (12-2) of the upper menu group 12A is shown as an example, the lower menu group such as the upper menu 1 (12-1), upper menu 3 (12-3), etc. are not limited thereto. It may be inserted, and one or more submenu groups of each upper menu may be inserted.

FIG. 6 shows another embodiment in which the upper menu group (12 in FIG. 4) is changed according to individual preferences on a general menu screen.

In the menu screen according to another embodiment, when the user inserts the favorite second submenu group 16B into the parent upper menu 12-2 of the upper menu group 12B to display the upper menu group 12B. Configured to display at the same time.

For example, the second sub-menu group 16B that the user likes is content 2-3-1 (16-2-3-1), content 2-3-2 (16-2-3-2) to content 2. -3-k (16-2-3-k), and its parent submenu is submenu 2-3 (14-2-3), and parent parent menu of submenu 2-3 (14-2-3). When the upper menu 2 (12-2) is, the upper menu group 12B is inserted into the first sub-menu group 14B including the second sub-menu group 16B and the second sub-menu group 16B. Can be. Accordingly, the upper menu group 12B includes the upper menu 1 (12-1)-the lower menu 2-1 (14-2-1)-the lower menu 2-2 (14-2-2)-the contents 2-3-1. (16-2-3-1)-Contents 2-3-2 (16-2-3-2)-Omitted-Contents 2-3-k (16-2-3-k)-Submenus 2-k ( 14-2-k)-Displayed in the order of the upper menu 3 (12-3).

Here, the configuration in which the first submenu group 14B, which is the parent of the second submenu group 16B, is inserted into the upper menu group 12B has been described, but only the second submenu group 16B is set according to the user's setting. Can be inserted.

According to the configuration of the menu screen, since the user can directly enter the upper menu group 12B when the user wants to move to the second favorite sub menu group 16B, at least the first lower menu item in the upper menu group 12B. The movement path of the menu which should be moved to the menu group 14B can be shortened.

FIG. 7 illustrates another exemplary embodiment in which the first submenu group 14 of FIG. 4 is changed according to individual preferences on a general menu screen.

5 to 6 described an example in which the configuration of the upper menu group is modified in the menu screen, the embodiment illustrated in FIG. 7 illustrates the configuration of the first lower menu group which is a lower layer of the upper menu group. The modified example is demonstrated.

In yet another embodiment of FIG. 7, a user favorite item is a second submenu group 16C, and the second submenu group 16C is inserted into the first submenu group 14C. have.

When the second submenu group 16C is inserted into the first submenu group 14C, the insertion position may be the position of the parent submenu to which the second submenu group 16C depends.

Accordingly, in the menu screen according to the embodiment of the present invention, when the first submenu group 14C is displayed, the submenu 2-1 (14-2-1)-submenu 2-2 (14-2-2) -Contents 2-3-1 (16-2-3-1)-Contents 2-3-2 (16-2-3-2)-Omitted-Contents 2-3-k (16-2-3-K) -It can be displayed in the order of sub menu 2-4 (14-2-4).

According to the configuration of the menu screen, when the user wants to move to the favorite second submenu group 16C, at least the first submenu group 14C must enter the second submenu group 16C. The movement path can be shortened.

Hereinafter, a method for displaying a menu screen according to the present invention will be described.

8 is a flowchart illustrating a menu screen display method in an IPTV service according to an embodiment of the present invention.

First, a user accesses an IP network using a set-top box to use a service and performs a user authentication step (S110).

Thereafter, if the user authentication is approved, the set-top box requests data to guide the initial menu screen (S120).

The data request can be sent to the server via the IP network. In this case, the set-top box can receive and display data on the initial menu screen from the server. On the other hand, the set-top box may request and display data stored in internal storage.

In this embodiment, the initial menu screen may be divided into a general menu screen or a personal menu screen, and data for each menu screen is updated and provided to the server as well as the storage in the set-top box.

Thereafter, the set-top box checks whether a personal menu screen is set from the user with the data request (S130). This step is a process for displaying a menu screen according to a user's personal setting.

As a result of the check, if the personal menu screen is set, it is checked whether the personal menu screen information necessary for displaying the personal main screen exists (S150).

If the personal menu screen information exists in the server or internal storage, the corresponding information is read and displayed on the screen (S160, S170). If the personal menu screen information does not exist, the following steps are performed after the setting step (S180). .

The setting step (S180) is, for example, in the general menu screen displayed as the upper menu group and the lower menu group, selecting a user favorite submenu group, setting a parent upper menu to which the selected submenu group is dependent The method may include inserting the selected submenu group at a position of the parent upper menu when displaying the upper menu group.

In addition, the setting step (S180) is another example, in the general menu screen in which the upper menu group and the plurality of lower menu groups are displayed in a hierarchical structure, the step of selecting a favorite sub menu group by the user, the selected sub menu group In the case of the first submenu group, which is a lower level of the upper menu group, setting the parent submenu or the parent parent menu to which the selected submenu group depends, the parent submenu group including the set parent submenu or the parent parent menu. Alternatively, when displaying the upper menu group, the method may include inserting the selected lower menu group at a position of the parent lower menu or a parent upper menu.

Meanwhile, after checking whether the personal menu screen is set in step S130, if the personal menu screen is not set, general menu screen information necessary for displaying the general menu screen is read from the server or storage and displayed on the screen (S140). ).

Although embodiments of the present invention have been described above with reference to the accompanying drawings, those skilled in the art to which the present invention pertains may implement the present invention in other specific forms without changing the technical spirit or essential features thereof. I can understand that.

Therefore, since the embodiments described above are provided to completely inform the scope of the invention to those skilled in the art, it should be understood that they are exemplary in all respects and not limited. The invention is only defined by the scope of the claims.

1 illustrates an example of a screen of a user interface displaying a menu screen in an IPTV service according to the related art.

2 is a diagram illustrating a network configuration of an IPTV service according to an embodiment of the present invention.

3 is a view showing in detail the configuration of the set-top box according to an embodiment of the present invention.

4 is a diagram illustrating a configuration of a general menu screen according to an embodiment of the present invention.

5 to 7 are views illustrating a configuration of a personal menu screen according to various embodiments of the present disclosure.

8 is a flowchart illustrating a menu screen display method in an IPTV service according to an embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

10, 10-1 to 10-m: set top box 20: network

30: server unit 31: content providing server

32: EPG provision server 33: authentication management server

34: customer management server 35: customer information DB

40, 40-1 to 40-m: Display screen 11: Network interface unit

12: data receiver 13: input signal receiver

14: control unit 15: output unit

16: storage 12: upper menu group

14: 1st submenu group 16: 2nd submenu group

Claims (13)

In the set-top box for displaying a plurality of contents provided from the server through the user interface, A network interface unit performing network communication with the server; A storage for storing general menu screen information of a plurality of contents provided from the server and personal menu screen information set in advance according to user preferences; An input signal receiver configured to receive and process an input signal manipulated by the user; When the network interface unit, the input signal receiver and the operation of the storage is collectively controlled, and a menu guidance is requested from the user through the input signal receiver, general menu screen information or individual menu screen information stored in the storage is read out. A control unit which outputs the changed information to the storage when the user changes a personal menu screen through the input signal receiving unit; And An output unit converting general menu screen information or individual menu screen information output through the control unit into an AV signal and outputting the converted AV signal to a screen of the user interface; The personal menu screen information, Information on an upper menu group classifying the plurality of contents by upper categories; Information about the first and second sub-menu groups in which the upper category is hierarchically classified into first and second sub-categories, and Set-top box characterized in that the first and second sub-menu group includes the display information for inserting one of the favorite sub-menu group to the upper menu group to display on the same layer as the upper menu group .. The method of claim 1, The control unit, When the menu guidance is requested from the user, the set-top box, characterized in that for reading the general menu screen information or the personal menu screen information according to the setting of the user. The method of claim 1, The general menu screen information is Information on an upper menu group classifying the plurality of contents by upper categories; Information about the first and second sub-menu groups in which the upper category is hierarchically classified into first and second sub-categories, and Display information for hierarchically displaying the upper menu group and the first and second lower menu groups on different layers; Set top box characterized in that it comprises a. delete The method of claim 1, The display information, If the user's favorite one submenu group is the second submenu group, the second submenu group is inserted into the first submenu group that is a parent of the second submenu group. Set top box, characterized in that the information set to display on the same layer. (a) performing a user authentication step using a set-top box; (b) requesting data from the server or internal storage to guide the initial menu screen when the set top box is approved for the user authentication; (c) checking whether a personal menu screen is set by the user; (d) if the personal menu screen is set as a result of the checking, confirming whether personal menu screen information necessary for displaying the personal menu screen exists; (e) if the personal menu screen information exists, reading the corresponding information from the server or internal storage, and displaying the information on the screen; if the personal menu screen information does not exist, performing the setting step and displaying the information. The personal menu screen information, Information on an upper menu group classifying a plurality of contents by upper categories, Information about the first and second sub-menu groups in which the upper category is hierarchically classified into first and second sub-categories, and IPTV service, characterized in that the first and second sub-menu group includes the display information for inserting one of the favorite sub-menu group to the upper menu group to display on the same layer as the upper menu group. How to display the menu screen in. The method of claim 6, In step (d), If the personal menu screen is not set as a result of the checking, reading general menu screen information necessary for displaying the general menu screen from the server or the storage and displaying the general menu screen information on the screen; How to display the menu screen in the IPTV service further comprising. The method of claim 7, wherein The general menu screen information is Information on an upper menu group classifying a plurality of contents by upper categories, Information about the first and second sub-menu groups in which the upper category is hierarchically classified into first and second sub-categories, and Display information for hierarchically displaying the upper menu group and the first and second lower menu groups on different layers; Menu screen display method in the IPTV service, characterized in that it comprises a. delete The method of claim 7, wherein In the step (e), The setting step, Selecting one submenu group that the user likes from the first and second submenu groups; Setting an upper category to which the selected lower menu group is dependent; And Inserting the selected submenu group at a position of the upper category when displaying the upper menu group; How to display the menu screen in the IPTV service comprising a. The method of claim 7, wherein In the step (e), The setting step, Selecting a second submenu group that the user likes from the first and second submenu groups; Setting a first sub category to which the selected second sub menu group is dependent; And Inserting the selected second submenu group at a position of the first subcategory when displaying the first submenu group; Menu screen display method in the IPTV service including In the method of displaying the menu screen in the IPTV service that displays a hierarchical menu group and a sub-menu group classified by the upper and lower categories of a plurality of content list in a hierarchical manner, Selecting a favorite submenu group from the lower menu group for each upper category; Setting an upper category of a parent of the selected lower menu group; And Displaying the selected upper menu group by inserting the selected lower menu group at the position of the upper category; Menu screen display method in the IPTV service comprising a. In the IPTV service that displays a hierarchical menu group classified into a plurality of content lists by a higher category, and a first and second submenu group hierarchically classified into a first and a second subcategory. In the menu screen display method, Selecting one submenu group that the user likes from the first and second submenu groups; Setting an upper category or the first lower category to which the selected lower menu group depends; And When displaying the upper menu group or the first lower menu group, inserting and displaying the selected lower menu group at a position of the upper category or the first lower category; Menu screen display method in the IPTV service comprising a.

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